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10 Ways How
AI Will Make
Smartphones
Smarter!
Chief Speak
Neeraj Sharma,
Country Head,
Spreadtrum India

Face to Face
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Lead Product Manager,
Xiaomi India

Tested
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 firstcall
The Future is Here and How!
Editorpage
S
tage is all set for a new era in smartphone
evolution! Your smartphone is going to be
smarter, rather one should say it will soon
have a brain of its own. And the catalyst
for the next stage of evolution will be the fusion of
Artificial Intelligence or AI with the phone device
which is underway at a frenzied pace. A Gartner
study has forecasted that by 2022, 80 percent of
all smartphones shipped will have on-device AI
capabilities, up from 10 percent in 2017. So from a device
which worked primarily at your command, it will soon have
a mind of its own. The device will become intuitive, will
have impressive cognitive capability and will be intelligent
enough to advice and guide you with your daily chores. The
next stage of evolution will not be so much about hardware
or specs but software. The future is indeed here!
Stage is also set for India finally becoming a
manufacturing hub for mobile handset. Years of unrelenting
efforts on policy front and regulatory roadmap by Indian
Cellular Association is bearing fruit in a massive way. Our
effort is to push this momentum to the next level by making
India a hub for just not mobile and batteries but entire
electronics devices. Good news on this front too will be
heard soon.
This is our anniversary issue! We have completed 13
years of glorious leadership, both in terms of readership
and mindshare as well as impact. Evolution with times by
making continuous improvement in content, design and
presentation is what has kept us at leadership position ever
since our launch. And very soon, we are going to launch our
totally new, international class website which will provide
our readers and aficionados with a most in-depth platform
for the world of mobility. For our advertising associates and
brands, our new website will provide the most distinguished
platform for outreach and promotion.
Readers, advertisers and associates – thank you very
much for this wonderful journey and your support. Keep
showering your love and affection.
And Yes, Happy Reading! n
Pankaj Mohindroo
editor-in-chief
Follow Us:
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04 | february 2018
EDITORIA L
Pankaj Mohindroo | Editor-in-Chief
Shelley Vishwajeet | Editor
Ramesh Kumar Raja | Assistant Editor
Haider Ali Khan | Senior Correspondent
Nijhum Rudra | Correspondent
Vanshika Malhotra | Correspondent
DE S I G N
Ajit Kumar Parashar | Sr. Graphic Designer
M AR K ETIN G
Puja Mohindroo | Manager - Business
Sandeep Kumar | Sr. Manager – Marketing
O P ERATION S
K. Rajagopalan | Advisor-Legal, Accounts &
Administration
Deepak Kohli | Manager – Accounts
Varun Lama | Sr. Manager – Human Resources
B. G. Mathur | Manager- Production
CIRCU L ATION
Bhupender Singh Bisht | Manager – Circulation
AD V I S ORY BOARD
Bejon Misra
Rajan Mathews
S.D. Saxena
Subhash Chandra
Sunil Dutt
Sonu Bhasin
Uvaraj Natarajan
G ET IN TOUCH
Editorial : shelley@mymobile.co.in
Marketing : sandeep@mymobile.co.in
Circulation : bhupender@mymobile.co.in
Phone : 011—46206161 Fax : 011—41520637
Edited, published, printed and owned by Pankaj Mohindroo, Published
from Flat No. 25, First Floor, Shankar Market, Connaught Place, New
Delhi – 110001. Printed at HT Media Ltd. B-2, Sector 63, Noida.
The publishers regret that they cannot accept liability for errors
and omissions contained in this publication, however caused.
The opinions and the views contained in this publication are not
necessarily those of the publishers. Readers are advised to
seek specialist advice before acting on information contained in
this publication, which is provided for general use and may not
be appropriate for the reader’s particular circumstances. The
ownership of trademarks is acknowledged.
Volume XIII, Issue I, february 2018
MYMOBILE
 contents

42 58

88

46
Style Notes 46 Chief Speak
Neeraj Sharma – Country Head 135 Dilip Venkatraman – Founder
10  letters (India), Spreadtrum & CEO, VideoTap
Communications
12  Cell Speak
Market Insight
14  Rumor Mill Face to Face:
Interviews with business/industry 52 Chinese mobile brands’ profit
soars but they still have a long
16  NEWS leaders
way to go
48 Jai Mani – Lead Product
21  big NEWS 58 IoT connected devices to cross
Manager, Xiaomi India
the billion mark by 2020
109 My Guide 51 Prashant Bora – CEO, East Sun
Electronics India
56 Sukesh Jain – Vice-President, 54 Consumer
26 just in
Get a close look at new mobile
IT & Mobile Enterprises Insight
Business, Samsung India App is still the way to go!
devices now in the market
84 Ramakant Khandelwal – Chief

42 Lead Story
10 Ways How AI Will Make
Smartphones Smarter!
Marketing Officer, PAYBACK
India
The Burntest
62 Google Pixel 2 XL
86 Doug Suttles – Co-Founder and
General Manager, Ookla 64 Honor View 10

06 | february 2018 MYMOBILE

 contents
66 Samsung Galaxy A8+ 98 Global IT spending forecasted
What's Inside
(2018)
68 Amazon 10. or D
70 Micromax Canvas
Infinity Pro
72 Xiaomi Redmi 5A
74 InFocus Vision 3
76 Smartron t-phoneP
78 Comio C2
80 Micromax Bharat 5
82 iVOOMi i1
Industry Insight
88 Samsung displaces Intel as
the undisputed leader of the
global semiconductor
business
109
to reach USD3.7 trillion in
2018
Special Feature
92 Expectations MWC 2018!
131 The Best Smartphones
Under 10K!
134 Where’s my Kitty Cat?
By Invitation
94 Here is how chatbots are
redefining human/business
interactions – Aakrit Vaish,
Co-Founder & CEO, Haptik
104 5 Digital Marketing Trends
To Watch Out For In 2018
– Vaibhav Vats, Co-Founder, crore by 2020” – Aashish
Digiperform
131
104
100 Showbiz
CES 2018: Innovations
Showcased
106 Bazaar
Bargain
Four phones which are smart
buy today
136 Add Ons
The latest and the best of
gadgets and accessories, from
gaming peripherals to
fitness-centric accessories
146 Vantage Point
“G’Five will invest INR 1,000
Kumar, Director SSIC
Total number of pages = 148
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Inbox letters

www.mymobileindia.com
www.mymobileindia.com JANUARY 2018  Rs 100
®
what we get from it, which is rather than going to any My Mobile has been my
very helpful and deep. I am website. The main source of boredom buster during long
a regular reader of your our tech content comes trips and journeys. We get
YOUR GATEWAY TO THE WORLD OF MOBILITY

magazine and I also from My Mobile magazine. all the information about the
recommend it to my friends The unmatched quality of apps and new features
and family. It is a must have the product keeps it in a running onto our handsets.
for those who want to get different league altogether. You guys always do in-
useful and correct Just-ins, Consumer and depthstory. Waiting for your
HOT CONSUMER TRENDS 2018 information. Industry Insights always next issue.
Tested
Honor 7X, Moto X4, Vivo
V7, Centric L3, Redmi Y1,
CHIEF SPEAK
Sudhin Mathur,
MD Motorola & Country
PHONE OF THE
MONTH
ONEPLUS 5T
—Vikas Singh, Varanasi come handy. An ideal tech —Rajamik Doley, Gauhati
Comio P1, and more… Head Lenovo

magazine should follow your

My trust and passion of My Mobile has been footsteps. The best way to get
reading My Mobile keeps on associated with me since I —Ramandeep Singh, knowledge about all the
increasing as the topics was in my college and has Chandigarh available mobile devices
which you have been been a part of my growing and their prices is My
covering these days are up. I am very fond of this The January issue’s editorial Mobile. The kind of
wonderful like the last issue unique and informative was well elaborated and very collective information
of January (Hot Consumer magazine present in the timely as were quite available in My Guide
Trends 2018) has been very country. Since I am a interested in knowing the section of the magazine is
informative, well timed and dedicated reader since my trends that have dominated very helpful, especially
properly researched one. young age, I have been the year. The new service for a customer and reader
While the Big News and admired as the one who provider has taken everyone like me. We get all the
Consumer Insights are knows everything in my by storm. The burn tests, brands, their specifications
wholesome informative, the friends and neighbors about chief speak and games you and price range at the
Bazaar Bargain helps us to mobile and technology. I did were pretty good. It has same place. Rather than
know the latest price of the want to thank the whole been my guide to all the flipping through the
already launched products team of My Mobile for their tech queries and hence entire magazine, one
on which we could get the continuous support. developing my knowledge as would get the idea
best bargain. My best —Prashant Kumar, Patna a consumer. I want you to about any particular
wishes to My Mobile team. include more gadgets and mobile.
—Shilpa Kanwal, New Delhi We, as the regular reader mobiles in your Burn Test —Sushant, Pune
and subscriber of My section.
Dear My Mobile team, it Mobile, love to read the —Priyanka, Mumbai
gives me an immense gadgets, mobiles and apps
knowledge of mobile more often in the magazine
ecosystem which you guys
e
deliver through the dh ave th
nes an ream
magazine and it’s simply
u t c ellpho k ey in a d
o
zy ab ew lines? o st
brilliant. I would also ra c an als n the late e
o u c f a n d o u hav
suggest you to add few more Are y al to pen a for news our hands u think yo
ti se y o
devices and gadgets like you poten have a no rave to lay t them? If y CV to
u c u r le,
did of OnePlus 5T in your Do yo e? Do you world abo . Rush you My Mobi
in e ou in
burn tests. Majority of headl and tell th king for y your name
o s l o o e
gizm u, we are to se
readers or the users might
i n yo b i l e .co.in ine.
it o az
not be aware of the whole mym e mag
team@ best mobil
India’s
insight about any latest
mobile or technology but

10 | february 2018 MYMOBILE

Quotes cellspeak
“Digital India has to be implemented,
which will offer many benefits to other
sectors as well. Telecom ministry should
be seen as a facilitator, rather than a
revenue generator. It’s a valid point”
— Manoj Sinha,
Union Telecom Minister,
in an interview to a newspaper

“I told DoT that I am not quitting telecom, I am

exiting the mobile business. We are in cloud,
IoT (internet of things), data
centre, submarine cables”
— Anil Ambani,
Chairman, Reliance Group, spoke to ET
in his first interview in 10 years

“We are one of the biggest

companies on planet to
“We are
effectively leverage AI (artificial
planning a
intelligence) and ML (machine
robust data
learning) for efficient global
protection
supply operations and for
framework
planning and management of manufacturing”
to empower
— Ken Wong, the digital
President - Asia Pacific, Lenovo, on the sidelines of Consumer
Electronics Show 2018 mandate. Data
protection
“Digital India can greatly benefit from 5G, is beyond
you will get digital content that would be Aadhaar; issue
for public use across all markets. India is of privacy is a
extremely powerful today in all global threat”
aspects - IT, local industry, on — Aruna
application” Sundararajan,
Secretary, DoT, at an
— Emmanuel Coelho Alves, event in New Delhi
Wireless Marketing Director, Huawei, in an
interaction with a news daily

12 | february 2018 MYMOBILE

 Rumour Mill
Talk
Google Duo lets you call
people who don’t have
the app installed
There is a buzz in the air that Google
Duo, the Google’s video calling app
works on devices that don’t have the
app installed. According to reports, the
users, who have installed the latest
Android version on their smartphone,
can access Google Duo without down-
loading the app. However, on iOS
platform, the app will be required for
making calls on Duo. The company is
also reportedly working on versions of
the app for web browsers, and group
calls with better audio quality. Google’s
video chats mobile app was announced
at the company’s developer conference
in May 2016 and began its worldwide
release in August the same year. Google
Duo lets users make video calls in high
definition. It is optimised for low-band-
width networks. End-to-end encryption
is enabled by default. Duo is based on
phone numbers, allowing users to call
someone from their contact list. The
app automatically switches between
Wi-Fi and cellular networks.
14 | february 2018
in Tech
Corners
Xiaomi Redmi Note 5
likely to come with QS
632 SoC
Xiaomi is expected to unveil a new
smartphone in its Redmi Note series,
dubbed the Redmi Note 5 soon.
Rumours have started building up and
the latest one hints about the possible
specs of the forthcoming smartphone.
According to a Chinese site MyDrivers.
com, the Redmi Note 5 (which is cur-
rently in the testing phase) is expected
to be powered by the future Qualcomm
Snapdragon 632 mobile platform
clocked at 1.8GHz, which is expected
to launch soon. The smartphone is
likely to come with a bezel-less display,
rated at 5.99-inch with an aspect ratio
standing at 18:9. It is likely to come
equipped with 4GB of RAM, however,
the internal storage configuration is
still not known. Moreover, the smart-
phone is expected to feature dual rear
cameras, rated at 12-megapixel, howev-
er, there is no word on the front camera.
The smartphone is reported to come
with a price tag of CNY 1,599 (around
Rs 15,630).
LG to rebrand its G
series this year
South Korean tech major LG reportedly
plans to repackage its flagship G series
of smartphones with a new naming
scheme, which means that there will
no longer be an LG G7 this year. The
name might be replaced with a two
digit number, among other options
that the company is yet to announce.
According to a report by The Investor,
“LG is preparing a new brand
strategy for the G series in the first
half of the year. Numbering the phone
with a two-digit number and
rebranding the phone with a new
name are some of the options on the
table.” LG, in 2012, had began pro-
ducing the high-end G series with the
launch of the Optimus G, followed
by the removal of the word ‘Optimus’
and keeping the ‘G’ for the series. The
report suggests that this decision is
an industry standard with Apple and
Samsung having indulged similarly in
the past. n
team@mymobile.co.in
MYMOBILE
What’s Up newsbits
Samsung to grow its presence across
channels in India
Samsung is looking to grow its business
across channels, including online, as the
year progresses, Asim Warsi, Global Vice
President, Samsung India, said recently.
“We are wherever our users are. And that’s
why we have the largest retail network in the
country with over 150,000 touch points.
We are constantly looking to grow our
business and are looking to pave growth
stories in all channels including the online
space,” Warsi said. Samsung, which is
gearing up to take on Chinese rivals in the
online segment, has launched two back-to-
back “online exclusive” handsets. The two
devices -- Galaxy A8+ and Galaxy On7
Prime -- are from different price segments.
Samsung has 43 per cent market share in
the offline market, which account for nearly
75 per cent of all smartphones sales.
Vivo unveils online store to sell smartphones
in India
Chinese handset maker Vivo has launched
its e-store to sell Vivo smartphones in the
country. It has also rolled out a host of
benefits like discount coupons up to Rs
2,000 on selected smartphones and 12-
month zero-cost EMI, to name a few. “Vivo’s
strategy of launching an e-store is an
affirmation of the Indian market maturing
16 | february 2018
in terms of internet penetration, payment
and fulfillment infrastructure, thus
representing a huge growth potential,” said
Kenny Zeng, Chief Marketing Officer, Vivo
India. Additionally, the offer includes “Book
My Show” couple vouchers up to Rs 500,
free delivery on all orders across the country
and a lucky draw where 10 customers will
get a chance to win premium Bluetooth
speakers worth Rs 2,999. Vivo said that its
online store is catering to more than 10,000
pin codes covering most of the serviceable
areas in the country.
Huawei upgrades its OS with AI
capabilities
Chinese smartphone major Huawei recently
unveiled EMUI 8.0 -- its custom Operating
System (OS) based on Android Oreo
platform that promises to boost productivity
with Artificial Intelligence (AI) capabilities.
The EMUI 8.0, already available on Honor
View 10, will be rolled out on devices such
as Honor 8 Pro, Honor 9i, Honor 7X and
Honor 8 Lite soon. “The update significantly
cuts down on the number of steps needed
to achieve the desired function through its
smart applications like navigation dock and
smart screen. It enables the user to reach
90 per cent of the core functions in a single-
click,” Huawei said in a statement. The
custom OS engages in low-memory
management by allocating resources in a
way to provide more space to ensure holistic
experience coupled with AI capabilities.
EMUI 8.0 has features like smart resolution,
dynamic wallpaper, navigation bar
customisations and more.
Apple revamps App Store web interface
with iOS 11-like design
Apple has updated its cumbersome App
Store web interface similar to the user-
friendly iOS 11 App Store. “The new
redesign takes cues from the all-new App
Store in iOS 11, which offers larger images,
a focus on curation and reviews, and more.
On the new webpage, you’ll see a larger app
heading, preceded by ‘this app is only
available on the App Store for iOS devices’,”
9to5Mac reported recently. As part of the
design overhaul, Apple is showcasing app
screenshots from its latest iPhone X.
“Previously, the web interface used the old
square interface of screenshots from older
iPhone devices. In the case of screenshots
from apps that are not optimised for iPhone
X, Apple still shows the older images,” the
report added. The Cupertino-based giant
redesigned and launched the iOS 11 App
Store in September last year.
Honor rolls out new update for Honor View
10, brings ‘Face Unlock’ feature
Huawei’s sub-brand Honor recently
announced the roll-out of a software update
that will bring ‘Face Unlock’ feature to its
“View 10” smartphones. To enable the
feature, you need to register your face by
accessing face-recognition feature in phone
settings menu. The Rs 29,999 Honor View
10 detects the positioning between a user
and the device and adjusts the direction
accordingly. The Artificial Intelligence (AI)
technology not only unlocks the device
when sensors recognise your face but also
turn off the screen when it senses that the
users are no longer reading. It also detects
MYMOBILE
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8GK\RJ0DUJ)%ORFN6HFWRU
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What’s Up newsbits
users’ position and adjusts the direction
accordingly. The update will also enable
closed-eye face-unlock prevention and
intelligent screen-on. Honor View 10 has
octa-core Kirin 970 chipset, 6GB RAM,
128GB on-board memory and EMUI 8.0.
Xiaomi picks three joint sponsors for IPO
Chinese tech major Xiaomi has picked Citic
Securities, Goldman Sachs and Morgan
Stanley as joint sponsors for its proposed
IPO, according to reports quoting people
familiar with the development. The IPO of
the company, which could be the world’s
biggest tech float this year, is expected to
come in the second half of the year and
likely to be in Hong Kong, according to the
people. The company is expected to add
more banks to the transaction later, say the
reports, adding that Credit Suisse, Deutsche
Bank, JP Morgan and around two Chinese
banks are likely to be added as joint global
coordinators. The deal, which could value
Xiaomi at as much as US$100bn, is highly
anticipated by investors. Xiaomi earlier told
bankers it would top its annual revenue
target by as much as 18%. It is estimated
to post a net profit of at least US$1bn in
2017, banker projections based on the
company’s revenue estimate of US$17bn-
$18bn show.
itel Mobile launches itel A40, a 4G VoLTE-
enabled smartphone at Rs 3,099
itel Mobile recently rolled out its latest 4G
18 | february 2018
smartphone offering, itel A40, at an effective
price of Rs 3,099 in association with
telecom operator Airtel, under its ‘Mera
Pehla Smartphone’ initiative. Customers
need to make a down payment of Rs 4,599
to own the all-new itel A40 and will get an
attractive cashback benefit of Rs 1,500
over a period of 36 months. At the end of
18 months, customers who have done
recharges worth Rs 3,000 (in any
denomination of their choice) will be eligible
for the first cashback installment of Rs 500.
They will be eligible for the second
installment of Rs 1000, provided they
complete another set of recharges worth Rs
3,000 over the next 18 months. The
smartphone will come bundled with a
monthly recharge pack of Rs 169 from
Airtel, offering generous data and calling
benefits.
Smartron welcomes golfer Anirban Lahiri on
board
After Sachin Tendulkar, technology firm
Smartron has added ace Indian golfer
Anirban Lahiri to give it a sporty edge in the
competitive market. Anirban will endorse
the brand on a five-year contract on the
global stage. In return, Smartron, the global
OEM and IoT brand, will be the main
sponsors involving Anirban and will support
his journey on the global stage. Tendulkar
has been involved with the company as its
brand ambassador and strategic shareholder
from its early days. With this association,
Smartron wants to bring alive on the global
stage Indian stories from all walks of life. It
wants to put India on the innovation map of
the world through its powered tronX platform
and ecosystem, said an official press
release. Lahiri, an Arjuna awardee is the
highest ranked Indian golfer in the world,
and was no 75 in the PGA Championship in
2017. He has 20 professional wins to his
credit.
Reliance Jio posts Rs 504 crore profit in
Q3
Telecom major Reliance Jio Infocomm has
reported a net profit of Rs 504 crore for the
fiscal third quarter, its first within 15 months
of start of commercial operations, buoyed
by strong subscriber additions and cost
efficiencies, including sharply lower
payments on account of interconnect
charges. The company, which upended the
market since its entry in September 2016
with its initially free voice and data and now
much cheaper mobile internet services, has
posted a revenue of Rs 6.879 crore, up
nearly 12% on quarter. India’s fourth largest
telco by user base had recorded a net loss
of Rs 271 crore in the previous three-month
period ended September, which was also
the first quarter when it formally reported
results. The new telecom entrant’s average
revenue per user (ARPU) - a key performance
parameter - stood at Rs 154, the same as
in the fiscal second quarter.
Vodafone 4G VoLTE rollout begins in India
Vodafone has started rolling out its 4G
VoLTE services in the country by kick-
starting the new experience in Gujarat. The
telco announced its plans to launch 4G
VoLTE services in December. Alongside
Gujarat, Vodafone 4G VoLTE services are set
to reach Delhi, Karnataka, Kolkata, and
Mumbai. Subscribers in the Gujarat region
MYMOBILE

who have a Vodafone 4G SIM card and a 4G
LTE-supported smartphone will be able to
make VoLTE calls. Jio and Airtel already
offer 4G VoLTE network in India. “The
introduction of VoLTE will enhance customer
experience with HD quality calling and offer
our customers newer possibilities,” Sunil
Sood, Managing Director and Chief
Executive Officer, Vodafone India, had said
while announcing the rollout of its 4G VoLTE
services.
Xiaomi unveils Qualcomm Quick Charge
3.0 charger for select models
Xiaomi has launched the India Standard
Adapter 9V 2A that supports Qualcomm’s
Quick Charge 3.0. Earlier, Xiaomi sold the
standard 5V-2A charger in India. The new
charger from Xiaomi is available on the
company’s website and has been priced at
Rs 449. According to Qualcomm, select
smartphones are compatible with the
company’s Quick Charge 3.0 Technology.
While Xiaomi Mi 5, Xiaomi Mi 5s, Xiaomi Mi
5s Plus, Xiaomi Mi 6, Xiaomi Mi Max,
Xiaomi Mi Max 2, Xiaomi Mi Note 2, and
Xiaomi MIX 2 are listed, only three of the
handsets are currently available in India.
So, Mi 5, Mi Max 2 and Mi MIX 2 users can
purchase the new adapter. The new Xiaomi
charger has a power output of 5V-3A/9V-
2A/12V-1.5A. It has surge protection up to
380V and features Automatic Temperature
Control. The Xiaomi Qualcomm Quick
Charge 3.0 Charger comes only in Black
colour.
Airtel to offer Amazon Prime membership
to postpaid, broadband customers
Bharti Airtel has entered into a partnership
with Amazon India to offer one year Amazon
Prime membership to its postpaid customers
with an Infinity plan of Rs 499 or above, and
V-Fiber broadband customers. The
www.mymobileindia.com
membership is worth Rs 999 and includes
unlimited access to Amazon Prime Video,
as part of their plan benefits. Airtel said that
the offer for one year of Amazon Prime is
activated exclusively through the Airtel TV
app. Vijay Subramaniam, Director, Content,
Amazon Prime Video India, said this
exclusive offer enables the company to
reach Airtel’s customer base across the
country. “This partnership is a major
milestone in Airtel’s endeavour to build a
world-class content platform… We look
forward to working with Amazon to delight
customers with great benefits backed by a
seamless experience,” said Sameer Batra,
CEO - Wynk.
New Google app feature to match selfies
with artwork
Google’s Arts and Culture App has rolled out
a new feature that allows users to take a
selfie, upload it and then match it with a
doppelgänger in one of several art museums
worldwide. “The update to the Google Arts
and Culture App has catapulted it to the
most-downloaded free app on the Apple
App Store. It claimed the No. 1 spot in the
US, according to the app metrics site
AppAnnie,” Recode reported recently. The
app uses computer-vision technology to
examine what is similar about the user’s
face to the thousands of pieces of art that
are shared with Google by museums and
other institutions. The tech giant said this
new feature is merely experimental, the
report added. Formerly known as the Google
Art Project and launched in February 2011,
the new initiative from the tech giant aims
to make great art more accessible in this
digital age.
Truecaller introduces Backup feature for
Android
Popular communication app Truecaller has
launched Truecaller Backup for Android, a
new feature which allows users to backup
and restore their contacts, call history, block
newsbits
What’s Up
list and settings to Google Drive. Every day
thousands of Truecaller users are switching
to a new phone, getting new SIM card,
resetting their device or in general having to
start their Truecaller journey anew. This
inevitably leads to lost contacts, blank call
logs and data gone missing. Truecaller
Backup has been one of the most highly
requested features by its users, and will
simplify a user’s transition to a new phone
or SIM card by securely backing-up their
contacts and settings, and stored on your
Google Drive. Users also have the power to
customize the frequency of backup between
daily, weekly, monthly and on demand.
PhonePe now lets FreeCharge customers
pay at PhonePe partner merchants
Flipkart’s payments arm PhonePe has
partnered mobile wallet company
FreeCharge to allow the latter’s customers
pay for transactions at PhonePe’s partner
merchants. As per the deal terms, PhonePe
has now enabled its over 45 million users to
link their existing FreeCharge wallets to the
PhonePe app. Once linked, PhonePe
customers will be able to spend their
FreeCharge wallet balance at all online and
offline merchant outlets that accept
payments via PhonePe. “This is in line with
our vision of making PhonePe India’s first
truly open payments platform, where
customers can use any and all payment
instruments of their choice,” PhonePe
Head Banking Products and Strategic
Partnerships Hemant Gala said. To pay via
february 2018 | 19
What’s Up newsbits
FreeCharge on PhonePe, customers can
link FreeCharge from ‘My Account-Other
Wallets’ section, following which they can
pay using FreeCharge or PhonePe wallet
balance.
93.5 Red FM launches mobile app
Radio network
93.5 Red FM
has launched its
application from
which users can
listen or watch
their favourite
content anytime
by selecting the
city of choice.
Through the
app, the users
can catch live
broadcast if they have missed it. “Itemisation
of on-air content creates flexibility and
allows the listeners to exercise control over
the audio content of their choice,” Red FM
said in a statement. The mobile application
gives the option to handpick curated content
from localised Red FM station. “The Red
FM app cuts away from the usual practice
of radio content which has a low shelf life
and when broadcasted once disappears,”
93.5 Red FM COO Nisha Narayanan said.
She further said the app works as a great
retention strategy where it can be reused on
other platforms like mobile and social
media. The application is available on iOS
App Store and Google Playstore.
Alibaba-owned DingTalk enterprise chat
app forays into India
Alibaba-backed platform DingTalk recently
unveiled an English version that caters to
the small and medium-sized enterprises
(SMEs). The English version of the app, also
available in Malaysia, is the first concerted
push outside of China since launching three
years ago. Over five million enterprises and
organisations in China are already using the
20 | february 2018
Chinese version. DingTalk aims to ramp up
its user count in India and Malaysia by the
end of the fiscal year ending in March. “Our
endeavour is to empower SMEs so they can
scale and become part of the global
marketplace. With DingTalk, we will enable
organisations to seamlessly communicate
and collaborate across locations, thereby
increasing productivity,” Chris Wang, Head
of Global Business Development for
DingTalk, said in a statement.
New app to help locate people in areas
without network
Scientists have developed a smartphone
app that can be used in emergency
situations arising due to earthquakes, floods
or forest fires, where mobile phone
infrastructure is often rendered useless. The
system created by researchers at the
Universidad de Alicante (UA) in Spain
makes it possible to locate people who have
suffered an accident in remote locations
without a phone signal and where a speedy
rescue is essential to save lives. “We have
designed an application that can be
incorporated to any smartphone and that,
without a signal, emits a Wi-Fi signal which
in turn acts as a distress beacon over a
distance of several kilometres,” said Jose
Angel Berna, creator of the technology and
professor at UA. This signal contains the
location (coordinates) of the person who has
suffered the accident or disappeared and is
using the smartphone emitter, along with a
short message that can be altered depending
on the situation, with examples such as “I
am injured,” “I am disorientated,” or “I
need help,” said reports quoting Berna.
Western Digital unveils next generation
storage drives
Data storage company Western Digital
recently announced that it is expanding its
portfolio for enterprise customers with a
new, mid-range series of 4TB, 6TB and 8TB
hard drives. The new products help corporate
data centres having data-set sizes smaller
than ones in hyper-scale environments to
harness the power of data in applications
such as analytics and distributed file
systems, the company said in a statement.
“Our new enterprise solutions blend the
technology and total cost of ownership of
Western Digital’s capacity enterprise
product line will allow OEMs to offer data
centres a solution to keep Big Data on-
premises, rather than transition entirely to
the Cloud,” Brendan Collins, Vice President
of Marketing, Devices Business Unit at
Western Digital, said in a statement.
GPS, panic buttons mandatory on public
transport from April 1
All taxis, buses and public transport
vehicles, barring three-wheelers and
e-rickshaws, will have to install location
tracking device or GPS and an alert button
from April 1. The road transport ministry has
reiterated the deadline amid reports that
most of the states had not done much to
meet the target. “From 1st April, 2018,
passenger transport vehicles including taxis
and buses are to be mandatorily equipped
with GPS devices,” the ministry tweeted
recently. According to reports quoting a
senior official, there will be no extension to
roll out these passenger safety measures in
public transport vehicles. Though initially
the ministry had proposed mandatory
installation of CCTV cameras in buses
having more than 23 seats, the proposal
was dropped due to privacy concerns. n
team@mymobile.co.in
MYMOBILE

Motorola expands retail footprint, announces 50
Moto Hubs in Delhi
L enovo-owned Motorola recently announced the opening of 50
new Moto Hubs in New Delhi to further its retail presence. Moto
Hub is a key destination for consumers to experience the latest
Motorola technology and get a hands-on demo of the entire product
portfolio, in a fun, easy to access setup that is conveniently located
at consumer hangout areas. Delhi has emerged as one of the
biggest markets for the smartphone industry and the same is true
for Motorola. As per GKF, out of the total estimated sales of 7
million units per month, Delhi contributes 8-9% to the total sales,
necessitating the need for Motorola to be accessible across the
Coolpad eyes fresh innings
in India with $300 mn
funding
C hinese smartphone maker Coolpad recently announced it
has received a fresh investment of $300 million. With this
fresh funding from Power Sun Ventures, a family trust, the
Shenzhen-based Coolpad plans to expand its capabilities in
Artificial Intelligence (AI), the company said in a statement.
“With this new investment, Coolpad aims to shift its focus from
being just into mobile business to an AI-focused technology
company. We plan to expand this by creating AI-focused
applications across communications, health, education and
gaming,” said Jiang Chao, CEO, Coolpad Group. Chinese
property mogul Chen Hua, Founder and Head of Kingkey
Group, is leading the new investment through Power Sun
Ventures. With this, Coolpad India will look forward to
strengthen its position in the domestic market with some
aggressive products in the coming months.
The last product launched by Coolpad in the country was
“Cool Play 6”. In 2016, the company launched eight
smartphone models in India. “It’s a very positive development
for Coolpad, especially after a few ups and downs last year.
www.mymobileindia.com
bignews
What’s Up
city and hence the augmented presence.
Sudhin Mathur, Managing Director, Motorola Mobility India,
said, “Offering premium customer experiences is a pillar of our
strategy. More than two-thirds of the smartphone customers make
their purchase at retail, however, while there is access; experience
has been a pain point for most of the buyers. Moto Hub addresses
this need of customers by offering a platform to interact, engage
and purchase. Encouraged by the customer response, we have
accelerated the retail expansion significantly to ensure that we are
present where our customers want us to be.” As part of the strategy
to consolidate its offline presence, earlier in
December 2017, Motorola had announced a
strategic partnership with Poorvika Mobiles across
43 cities in Tamil Nadu, Pondicherry and Karnataka
and with Big C and Lot Mobile stores across 55
cities in Andhra Pradesh and Telangana to provide
easy access to customers to experience the wide
range of Motorola products. The Moto Hub store
will house the entire portfolio of Motorola devices,
including the online exclusives such as Moto X4
and Moto MODs. They will also house Motorola
accessories like on-ear and in-ear headphones,
Moto shells and covers. n
With fresh
investment and
road map ready, we
are looking forward to
have a new start to Coolpad
in India,” said Syed Tajuddin,
CEO, Coolpad India. “Apart from
benchmarking the products, we will also
be looking forward to introduce some inventive
technologies, which will eventually benefit the end users,” he
added. The company has been producing 34 million
smartphones globally every year, raking up $3 billion in revenue
each year. In terms of market share in online space, Coolpad
ranks among top three smartphone brands on Amazon.in. The
struggling LeEco has sold more than half of its stake in Coolpad
Group, media reports said recently. LeEco has been repaying
its debt after selling shares in Coolpad Group. LeEco recently
repaid $103.20 million of its debt owed to China Merchants
Bank. n
february 2018 | 21
What’s Up bignews

Xiaomi to expand India store network in

tussle with Samsung
I n a bid to grab the lead in a smartphone market which South
Korea’s Samsung has dominated for more than five years, Chinese
company Xiaomi plans to expand its store network in India. A
little over three years after Xiaomi entered India, its cheap, high-
spec handsets have helped the start-up, which is now valued at
close to $100 billion and plans to list this year, to pull neck-and-
neck with Samsung in its biggest market behind China. “If you look
at 2017 and 2018 combined, the biggest change in our strategy is
our focus on offline,” Manu Kumar Jain, Managing Director of
Xiaomi India, told a news agency recently. Xiaomi opened its first
Mi Home, an Apple store-style sales and experience centre, in May
last year and already operates 17 such outlets in India. Jain said
Xiaomi is ahead of schedule on its plans to open 100 Mi Home
stores by mid-2019 in India and also plans to add more preferred
partner stores - multi-brand outlets that stock largely Xiaomi
products.
Interestingly, Xiaomi is looking to strengthen its network beyond
online, which accounts for some 70 per cent of local revenue. Its to improve on whatever we launched in 2017 and also launch and
strategy in India has so far rested on flash sales on leading homegrown plug whatever we think are the big use cases where we are not
e-commerce player Flipkart and US tech giant Amazon.com’s Indian present,” he said. Last year, Xiaomi launched eight smartphones
sites, an approach that helped Xiaomi save on expensive marketing priced from 4,999 Indian rupees ($78) to 32,999 rupees ($516).
spends and grab market share. Jain said Xiaomi will launch six to Samsung, by comparison, offers more than 40 smartphone models
eight new smartphones across key price ranges in 2018. “We want in India. n

Optiemus aims 10% of India’s premium

phone market with BlackBerry
O ptiemus Infracom, which holds the rights for manufacturing and
distribution of BlackBerry phones in India and other countries,
eyes to garner 10 per cent share of the domestic premium
smartphone market by the end of this year. BSE-listed Optiemus
had signed a licensing deal with BlackBerry last year which includes
rights for India, Sri Lanka, Bangladesh and Nepal. Blackberry has
a similar partnership with TCL for some other markets. Optiemus
Infracom Executive Director Hardip Singh said the company plans
to scale up its product portfolio by bringing in a number of models
across price segments. “Year 2018 will be significant for our
business and we are targeting a 10 per cent market share in India
in the Rs 20,000-plus premium segment category by end of this
year,” he told a news agency recently.
The company recently expanded to Sri Lanka and Bangladesh.
“We are looking at launching BlackBerry KEYone Limited Edition
Black in Nepal in the first quarter of 2018, which will mark the
entry of Optiemus in Nepal,” he said. Singh said the company
makes the devices in India and will continue to explore opportunities
in these key markets. “We expect International markets to contribute
approximately 25 per cent of our total business volume to BlackBerry
business by the end of calendar year 2018,” he added. Once a
dominant player in the smartphone category, BlackBerry struggled
to compete against global competitors like Samsung and Apple. It,
then, agreed to license its brand to handset manufacturers TCL and
Optiemus. India is one of the fastest growing smartphone markets
globally. Players like Samsung, Xiaomi, Lenovo and Vivo have
aggressively eaten into the market share of domestic players like
Micromax and Lava. n

22 | february 2018 MYMOBILE


India ranks second in app downloads
India has recorded the second-largest number of
mobile app downloads, beating the US and trailing
only China, according to a report from App Annie, an
app insights company. The data collated is inclusive of
Apple’s iOS Store, Google Play and third-party Android
stores. App usage grew rapidly in India, driven by the
introduction of subsidised, unlimited 4G access by
Reliance Jio in September 2016, the report noted.
India saw a growth of about 215% while US saw a
degrowth of 5% during 2017. India, which is seen as
an emerging market in the app economy, came on top
of the list for highest monthly average number of apps
used and installed. On an average, Indians use more
than 40 apps in a month, while having a total base of
close to 80 apps. On this parameter, China and Brazil
are behind India.
Incidentally, the report threw light on consumer spending
behaviour of Indians with regards to mobile apps. Despite the
popular perception that Indians shy away from paying for in-app
purchases, dating app Tinder and over-the-top (OTT) entertainment
platform Netflix topped the chart as far as spends on apps go.
Chinese video app Bigo Live and Google Drive are the other top
apps where Indians have spent significantly in 2017, the data in
Reliance to manufacture mobiles, set top boxes
in West Bengal
R eliance Industries Ltd (RIL) will invest as much as Rs 5,000
crore in West Bengal to bolster telecom arm Reliance Jio
Infocomm’s operations, its digital ecosystem as well as the group’s
retail and fuel retail businesses, chairman Mukesh Ambani said
recently. The group will also be “working with multiple partners to
www.mymobileindia.com
bignews
What’s Up
the report pointed out. Star India-owned Hotstar is another OTT
player in the top 10 apps here with high consumer spends. The
report did not specify the amount consumers spent on these
apps throughout last year. The data indicates an interesting
trend where Indians are starting to pay for various apps. The more
mature a market is, the higher chances of monetisation, the report
added. n
explore the setting up of state-of-the-art, next-gen electronics
manufacturing facilities” to make West Bengal an innovation hub
for “consumer devices such as mobile phones and set-top boxes,”
he said at the fourth Bengal Global Business Summit in Kolkata
recently. He said West Bengal was a leader in “ease of business,”
attributing this to “industrial peace” under the government of
Chief Minister Mamata Banerjee.
Reliance Industries will also set up digital service centres
(DSCs) in West Bengal to provide government-to-citizen (G2C)
services, initially in five districts. The move is part of the company’s
plans to set up DSCs across India to bring such services within
easy reach of every citizen, especially in the rural hinterland. “The
move will give birth to digital entrepreneurs in villages and small
towns, kickstart ecommerce, support agriculture as well as small
and medium enterprises (SMEs),” said Ambani, signalling Jio’s
plans for a countrywide digital revolution. Reliance Industries is
already one of the largest investors in West Bengal, having pumped
in Rs 15,000 crore, most of this for setting up the telecom network,
Ambani said. Jio’s initiatives had created employment opportunities
-- both direct and indirect – for more than 100,000 people in the
state, he said. In the immediate term, Ambani said the country’s
newest 4G carrier will expedite steps to ensure 100% network
coverage in West Bengal by end-2018. n
february 2018 | 23
 bignews

WhatsApp targets small businesses with

What’s Up

new service
P opular messaging app WhatsApp has
launched a new service WhatsApp Business,
aimed at small businesses that have thus far
been using their accounts meant for individuals,
a move that brings it closer to monetising its free
platform. While the focus, at present, is to get
small business on the platform for free, the firm
plans to charge them in the future. The app has
been launched on Google Play in many countries.
“Through our research, we know that over 84%
of small businesses who use Whatsapp in India
think that it helps them communicate with their
customers, and 80% of them think that it helps
them grow their business,” WhatsApp chief
operating officer Matt Idema told a newspaper able to create a company profile with information such as address,
recently. “People can continue using WhatsApp as usual — there’s business hours, and description of product or service offered. Its
no need to download anything new. And people will continue to have messaging tool will help businesses manage consumer chats --
full control over the messages they receive, with the ability to block quick replies that provide fast answers to frequently asked questions,
any number, including businesses, as well as report spam,” the greeting messages that introduce customers to your business, and
company reportedly said in its blog. away messages that let them know you’re busy. It also has a web
According to reports, WhatsApp Business gives users a verified interface. As per reports, WhatsApp could go live with its much
green checkmark badge next to account name. Businesses will be awaited payments feature soon, possibly this month only. n

Hike unveils ‘Total’ to let users access services

without data
T argeting the lower end of smartphone users to better take on
leader WhatsApp, Indian messaging app Hike has come out with
a mobile operating system that will offer services such as messaging
and recharging without using data. Services offered on the system
called Hike Total include financial transactions via Hike Wallet,
news, horoscopes and rail information. The operating system will
be pre-installed in entry-level smartphones from Intex and Karbonn
priced between Rs 3,500 and Rs 5,000. Unlike WhatsApp and
Facebook Messenger, the micro-apps on Hike Total will work even
without data. Hike Total uses USSD (unstructured supplementary
service data), a technology that transmits information through GSM
network channels, which are normally used to make voice calls and
send messages.
The objective was to get more users on the Hike platform, Kavin
Mittal, founder of Hike, said recently. “We decided to invert the
pyramid and go bottom-upwards because there are still around 200
million users of the total 400 million smartphone users who have
smartphones but do not use data… we have to break into that
market,” he said. Intex will integrate Hike’s services in lower-priced
smartphone models for the benefit of consumers, who will also get
customised and differential data packs at cheaper rates, said
director Keshav Bansal. Hike, backed by Tencent, Foxconn, Tiger
Global, Softbank and Bharti Airtel, is in talks with Lava and
Micromax, besides Samsung and Chinese smartphone makers. On
the carrier side, it has tied up with Bharti Airtel, Aircel and BSNL.
Reliance Jio Infocomm users will have to wait a while because the
company’s Voice over LTE network does not support USSD service.
Hike Total’s services work on its new patented technology called
UTTP, a version of USSD, which is often used to check a phone’s
serial number or data usage. Hike will give Rs 200 to each user
on purchase of the phones, which will be available beginning
March 1. n

24 | february 2018 MYMOBILE

 bignews

US tech firm Redmorph enters India with

What’s Up
smartphone security app
A fter its launch in the US, Pittsburgh-based Redmorph forayed
into the Indian market recently with ‘The Ultimate Privacy and
Security Solution’, its comprehensive privacy and security app for
privacy and security. Significantly, India has surpassed the US, the
second largest market in the world in terms of Android app
downloads, says a recent Mary Meeker report on Internet trends.
smartphone users. The security solution allows users to control and According to the Indian Computer Emergency Response Team
protect their privacy and security online. The app allows users to (CERT-In), at least one cybercrime was reported every 10 minutes
clearly visualize what is happening in the background behind apps, in India in the first six months of 2017, calling for a concerted effort
OS and websites in real time. The product is equipped with to treat cybercrimes. The recent Supreme Court verdict stating
algorithms to audit all system and user apps to determine and privacy as a fundamental right stands testimony to government’s
minimize risks. With behavioral and predictive analysis, it uses efforts to address concerns around privacy and data protection. n
contextual logic to identify and block suspicious
or malicious apps. The solution monitors
background behaviour and proactively prevents
malicious apps from spying on banking, email,
social and other critical apps. Equipped with
daily tracker and app definitions updates, the app
ensures full protection from threatening behaviour
from apps on the customer’s phone.
As per a study by Zenith, India is poised to
have the second highest number of smartphone
users by 2018, in excess of 530 million users,
resulting in a mobile first economy. The
proliferation of apps and websites for our everyday
needs also enables unknown third party vendors
to track users and steal data weakening personal

Trai okays mobile services during air travel

T he Telecom Regulatory Authority of India (Trai) recently
recommended allowing mobile telephony and Internet services
for passengers during air travel in the country through both satellite
and terrestrial network. “The authority recommends that both,
Internet and Mobile Communication on Aircraft (MCA) service
should be permitted as In-Flight Connectivity (IFC) in the Indian
airspace,” Trai said in its recommendations on ‘In-Flight
Connectivity’ (IFC). The Department of Telecom had sought views
of the Trai on August 10, last year over proposal to introduce voice,
data and video services over Indian airspace for domestic,
international and overflying flights in Indian air space. Trai said that
for mobile services, there should be flexibility to IFC service
providers in terms of use of technology and frequencies inside the
aircraft cabin that should be consistent with international standards,
provided no harmful interference is caused.
The telecom regulator said that Internet services through Wi-Fi
onboard should be made available when electronic devices are
permitted to be used only in-flight or airplane mode and
announcement regarding this should be made after boarding is
completed and the aircraft is about to taxi. The regulator
recommended creation of an IFC Service Provider for IFC services
at annual licence fee of Re 1 only initially, after entering into an
arrangement with telecom licence holder having appropriate
authorisation. It said that the IFC service provider should be
permitted to use either INSAT systems (Indian Satellite System or
foreign satellite capacity leased through Department of Space) or
foreign satellites outside INSAT systems in the Indian airspace. Trai
added that routing of traffic through satellite gateway in India
should be imposed regardless of whether the satellite in question
is an Indian satellite system or not. n
team@mymobile.co.in

www.mymobileindia.com february 2018 | 25

First Look justin

OnePlus 5T Lava Red U nveiled recently in China,

the new Lava Red colour
variant of the OnePlus 5T is now
official in India. The special
edition smartphone, painted in
red, comes with 8GB of RAM and
128GB of internal storage
Talking about the technical
specifications, the OnePlus 5T
comes with a 6.01-inch full HD+
full Optic AMOLED display with
an aspect ratio rated at 18:9. It
is powered by the same
Qualcomm Snapdragon 835
processor.
The camera department
houses a dual rear camera setup,
rated at 16-megapixel and 20-
megapixel. However, the
secondary camera at the back
comes with changed aperture
rated at f/1.7 as compared to the
OnePlus 5, with the absence of a
telephoto lens. The front-facing
shooter is rated at 16-megapixel
with improvements for low-light
photography, using Intelligent
Pixel Technology.
The limited edition
smartphone is powered by a
3300mAh battery with the
company’s Dash Charge tech for
fast charging. The smartphone
runs OnePlus’ OxygenOS based
on Android 7.1.1 Nougat.
Additionally, the OnePlus 5T
comes with a fingerprint scanner
now at the back, and also
supports facial recognition.
Additionally, the OnePlus 5T
comes in existing Midnight Black
and Star Wars Edition variants.
The Lava Red OnePlus 5T is
now up for grab at Amazon India
at the price of Rs 37,999. n

26 | february 2018 MYMOBILE


Samsung Galaxy On7 Prime
F ollowing a series of teasers, Samsung has finally made the
Galaxy On7 Prime official in India. The main highlight of the
smartphone is the new Samsung Mall feature which allows the
users to shop by simply capturing a product’s image.
The users, after capturing the image can search for the product
across various online portals using visual search and can purchase
the product using Universal Cart feature.
Talking about the technical specifications, the Galaxy On7
Prime comes with a 5.5-inch full HD display and is powered by
an octa-core Exynos 7870 processor ticking at 1.6GHz. The
smartphone comes in two RAM/ROM options- 3GB of RAM/32GB
of ROM and 4GB of RAM/64GB of ROM, both the options being
www.mymobileindia.com
justin
First Look
expandable up to 256GB with the use of a microSD card.
On the camera front, there is a 13-megapixel primary shooter
with LED flash and autofocus and the front-facing snapper too
stands at 13-megapixel for selfies and video calling.
Moreover, the Galaxy On7 Prime supports Samsung Pay
feature for making payments, which now is integrated with UPI.
Additionally, the device houses a fingerprint scanner embedded
in the home button and comes in black and gold colour
options.
The Samsung Galaxy On7 Prime comes with a price tag of Rs
12,990 (3GB RAM/32GB ROM) and Rs 14,990 (4GB RAM/64GB
ROM) and is available via Amazon India and Samsung Shop. n
february 2018 | 27
First Look justin
Energizer Power Max P600S
E xclusively known for producing batteries, Energizer has
officially launched a new smartphone, dubbed the Power
Max P600S.
The main highlight of the smartphone is the 4500mAh
battery it is backed by, with a standby time of up to 16 days
and usage time of up to 12 hours. The battery also supports
fast charging.
In terms of the spec sheet, the Power Max P600S comes
with a 5.99-inch full HD display with an aspect ratio rated at
18:9, making it a member of the bezel-less clan. The
smartphone is powered by octa-core MediaTek Helio P25
chipset clocked at 2.45GHz.
28 | february 2018
The smartphone comes in two variants: one with 3GB of
RAM, 32GB of internal storage, painted in Black colour and
the model with 6GB of RAM, 64GB of ROM, in Blue
colour.
In the camera department, the Power Max P600S houses
a dual- camera module by Samsung, rated at 13-megapixel
and 5-megapixel, while the front-facing snapper stands at
8-megapixel.
With a carbon fiber-looking rear side, the smartphone
runs Android 7.1 Nougat. The Power Max P600S is also
accompanied by USB Type-C port and a rear-mounted
fingerprint scanner. n
MYMOBILE
 justin

First Look
Samsung Galaxy Tab A 7.0
S amsung has launched a new tablet in its Galaxy Tab A
series, dubbed the Galaxy Tab A 7.0 in India.
Speaking of the technical specs, the Galaxy Tab A 7.0 comes
299 plan, with Rs 800 to be credited after 12 months and Rs
1,200 to be credited after 24 months.
The new tablet comes with a price tag of Rs 9,500 and is
with a 7-inch HD display and is powered by quad-core processor available exclusively via Amazon India. n
ticking at 1.5GHz. The tablet comes equipped with 1.5GB of
RAM and 8GB of inbuilt storage which can be further expanded
up to 200GB with the use of a microSD card.
In the camera department, there is a 5-megapixel primary
shooter with autofocus, while the front-facing snapper is rated
at 2-megapixel for selfies and video calling.
The Galaxy Tab A 7.0 sources power from a 4000mAh
battery with up to nine hours of video playback.
Furthermore, the tablet supports Kids Mode which provides
the kids with content specified for them and the Parental
Control mode which lets the parents take control of their kids’
usage, with features such as setting usage time limits and
restricting app access.
The Samsung Galaxy Tab A 7.0 comes in white and black
colour options.
On purchase of the Galaxy Tab A 7.0, Reliance Jio users,
after a recharge of Rs 299, will get a cashback of Rs 2,000 in
his or her JioMoney after 24 continuous recharges of the Rs

www.mymobileindia.com february 2018 | 29

First Look justin
Gionee S10 Lite
C hinese handset maker Gionee has launched a new smartphone
in the mid-segment, dubbed the Gionee S10 Lite in India.
The smartphone is a toned down variant of the Gionee S10.
In terms of the technical specifications, the Gionee S10 Lite
comes with a 5.2-inch HD display and is powered by Qualcomm
Snapdragon 427 processor clocked at 1.4GHz. The smartphone
comes equipped with 4GB of RAM and 32GB of internal storage
which can be further expanded up to 128GB with the use of a
memory card.
On the camera front, the device features a 13-megapixel rear
shooter with LED flash and autofocus, with the front-facing
snapper (which is the highlight of the smartphone) rated at 16-
megapixel for selfies and video calling. The smartphone sources
30 | february 2018
power from a 3100mAh battery and runs the company’s Amigo
4.0 OS based on Android 7.0 Nougat.
The Gionee S10 Lite comes with several connectivity options
such as 4G VoLTE, Bluetooth v4.0, Wi-Fi 802.11 b/g/n, GPS,
A-GPS, micro USB, FM radio, and a 3.5mm audio jack. The
smartphone is also accompanied by a fingerprint scanner
embedded in the home button.
Additionally, customers will get additional 5GB data on the
Reliance Jio Rs 309 pack or more, and Paytm coupons worth Rs
250 and Rs 350, for purchases worth Rs 350 or more via Paytm
Mall.
The Gionee S10 Lite is up for grabs for Rs 15,999, via offline
as well as online stores in the country.n
MYMOBILE
 justin

First Look
Karbonn
Titanium
Frames S7

H omegrown Karbonn Mobiles has

launched a new budget smartphone,
dubbed the Karbonn Titanium Frames S7 in
India. The main highlight of the smartphone is
the camera department which houses rear and
front cameras, both rated at 13-megapixel,
featuring LED flash.
The smartphone comes with Airtel cashback
services for which the users are required to pay Rs
6,999 and make 36 continuous recharges of Rs 199,
following which the customers will get a cashback of
Rs 500 after 18 months and another cashback of Rs
1,500 after 18 months, totaling to a cashback of Rs
2,000.
Additionally, the users using Mobikwik will get flat Rs
2,100 SuperCash on a purchase of the smartphone. The
IndusInd Bank and Standard Chartered Bank cardholders
will get a discount of 10 per cent of the purchase using debit
or credit cards.
In terms of technical specs, the Karbonn Titanium Frames
S7 comes with a 5.5-inch full HD IPS display with a layer of
2.5D curved glass and is powered by a quad-core processor
clocked at 1.45GHz. The smartphone has 3GB of RAM and 32GB
of internal storage, expandable up to 128GB via a memory card.
The device is backed by a 3000mAh battery and runs Android
7.0 Nougat. The 4G dual-SIM Titanium Frames S7 comes with
connectivity options such as 4G VoLTE, Wi-Fi, Bluetooth, GPS and
OTG support.
Furthermore, the Titanium Frames S7 is accompanied by a rear-
mounted fingerprint sensor and a virtual assistant, dubbed Niki.AI for
making payments, recharges and much more.
The smartphone comes with a price tag of Rs 6,999 exclusively via
ShopClues. The Karbonn Titanium Frames S7 is available in Black,
Champagne, and Red colour options. n

www.mymobileindia.com february 2018 | 31

First Look justin
Honor 9 Lite
A fter several rumours and leaks, Huawei’s sub-brand
Honor recently launched the Honor 9 Lite smartphone
at an event in India.
The main highlight of the Honor 9 Lite is the camera
department which contains four cameras; two at the back
rated at 13-megapixel and 2-megapixel and another pair at
the front, also standing at 13-megapixel and 2-megapixel.
Another highlighting is the 5.65-inch full HD+ IPS
FullView display with an aspect ratio rated at 18:9, making
way for minimal bezels.
The smartphone is powered by the company’s 64-bit
32 | february 2018
octa-core Kirin 659 processor along with Mali T830-MP2
GPU. The device comes in two RAM /ROM configurations-
3GB RAM/32GB ROM and 4GB RAM/64GB ROM, both the
options expandable up to 128GB via a memory card. The
Honor 9 Lite is backed by a 3000mAh battery and runs
Android 8.0 Oreo with Huawei’s EMUI 8.0 on top.
The glass-bodied smartphone houses dual SIM card slots
and is topped with connectivity options such as 4G VoLTE,
Wi-Fi 802.11 b/g/n, Bluetooth, GPS, A-GPS, 3.5mm audio
jack, Micro-USB, and OTG support. Additionally, the
smartphone is accompanied by a rear-mounted fingerprint
scanner.
The Honor 9 Lite comes with a price tag of Rs 10,999
(3GB RAM/32GB ROM) and Rs 14,999 (4GB RAM/64GB
ROM) and is available exclusively via Flipkart, in Sapphire
Blue, Glacier Grey and Midnight Black colour options.
Furthermore, the Honor 9 Lite comes with a free back
cover and the Citibank credit and debit cardholders can avail
a 10 per cent discount on purchase. n
MYMOBILE
 justin

First Look
OPPO A83

E xpanding its A series, Oppo has come up

with its new mid-segment smartphone,
dubbed the Oppo A83 in India.
The major highlights of the smartphone
are the 5.7-inch HD+ LCD display featuring
minimal bezels with an aspect ratio standing
at 18:9 and facial recognition. The smartphone
also comes with AI Beauty Recognition
technology that enhances the picture quality
and makes them look real.
The smartphone is equipped with 3GB of
RAM and 32GB of internal storage which
comes with the ability to be expanded up to
256GB with the use of a microSD card. The
Oppo A83 gets its fuel from a 3180mAh
battery and runs the company’s ColorOS 3.2
based on Android 7.1.1 Nougat.
In terms of the optics, the smartphone
comes with a 13-megapixel primary snapper
with LED flash, while the one situated at the
front is rated at 8-megapixel.
The smartphone houses dual SIM card
slots and is topped with several connectivity
options such as 4G VoLTE, Wi-Fi 802.11
a/b/g/n, Bluetooth v4.2, GPS, GLONASS,
and a 3.5mm audio jack.
Priced at Rs 13,999, the Oppo A83
comes in Black and Gold colour variants,
and is available via Amazon India and
Flipkart. n

www.mymobileindia.com february 2018 | 33

First Look justin

Tecno Camon I
T ranssion Holdings-owned Tecno Mobile has come up with
a new budget smartphone, dubbed the Tecno Camon I in
India.
the company’s HiOS based on Android 7.0 Nougat. The
smartphone houses dual SIM card slots and is stacked with
connectivity options such as 4G LTE, Wi-Fi 802.11 b/g/n,
The major highlight of the smartphone is the FullView Bluetooth, 3.5mm audio jack, GPS, OTG, and micro USB port.
display rated at 5.65-inch and is HD+ IPS in nature. The The Camon I is also accompanied by a fingerprint scanner
display comes with an aspect ratio rated at 18:9 with thin situated at the back.
bezels. The Tecno Camon I comes with a price tag of Rs 8,999 and
Talking about other specs, the Tecno Camon I is powered by will be available in Champagne Gold, Midnight Black and City
a 64-bit quad-core processor, coupled with 3GB of RAM. The Blue colour variants via offline stores in the country. n
smartphone comes equipped with 32GB of internal storage
which comes with the option to expand up to 128GB via a
microSD card.
In terms of optics, there is a 13-megapixel rear snapper with
5p lens, Quad LED flash. The one at the front is also rated at
13-megapixel featuring front flash and screen flash.
The Camon I gets its fuel from a 3050mAh battery and runs

34 | february 2018 MYMOBILE


Alcatel 3C
P rior to announcing new smartphones at MWC 2018 in
February, Alcatel has unveiled a new budget smartphone,
known as the Alcatel 3C in Italy.
The USP of the device is the massive 6-inch HD+ IPS
display with an aspect ratio standing at 18:9, coming with
minimal bezels. The smartphone supports a screen resolution
rated at 1,440 x 720 pixels.
The Alcatel 3C is powered by a quad-core MediaTek
MT8321 processor clocked at 1.3GHz and comes with 1GB
of RAM. The device is equipped with 8GB of inbuilt storage
which can be further expanded with the help of a memory
card.
www.mymobileindia.com
justin
International
On the camera front, the smartphone consists of an
8-megapixel rear snapper while on the front there is a
5-megapixel shooter for selfies and video calling.
The Alcatel 3C sources its power from a 3000mAh battery
and runs Android 7.0 Nougat out-of-the-box. The device
supports dual-SIM card slots and is accompanied by a
fingerprint sensor present at the back.
The smartphone comes in Metallic Black, Metallic Blue,
and Metallic Gold colour options.
The Alcatel 3C comes with a price tag of Euros 129.99
(around Rs 10,120). There is no word on its availability in
India yet. n
february 2018 | 35
International justin
HTC U11 EYEs
F ollowing several leaks and speculations, HTC has finally
announced the U11 EYEs smartphone in China and Taiwan.
The HTC U11 EYEs comes with a 6-inch full HD+ display with an
aspect ratio rated at 18:9, featuring minimal bezels.
Another highlight is the camera department, which consists of
a dual-camera setup at the front, each camera sensor rated at
5-megapixel. The front cameras support HDR, Bokeh mode for
both videos and images, and various beauty modes. The primary
shooter stands at 12-megapixel and features OIS, PDAF, UltraPixel
3 technology, fast HDR, EIS and dual-tone LED flash.
The HTC U11 EYEs is powered by octa-core Qualcomm
Snapdragon 652 processor clocked at 1.8GHz, coupled with 4GB
of RAM and 64GB of internal storage which is expandable up to
36 | february 2018
2TB with the use of a microSD card.
The smartphone is backed by a 3930mAh battery with Quick
Charge 3.0 tech and power saving mode. The device runs Android
8.0 Oreo out-of-the-box with HTC Sense on top.
The smartphone is topped with various connectivity options
such as Wi-Fi 802.11 a/b/g/n/ac, Bluetooth v4.2, USB Type-C,
GPS, A-GPS, GLONASS, and NFC.
Additionally, the HTC U11 EYEs is accompanied by a fingerprint
scanner at the back, facial recognition, HTC Usonic active noise
reduction headphones, HTC Edge Sense technology and IP67
certification. The device comes in Metallic Blue, Black and Red
colour options.
The HTC U11 EYEs comes with a price tag of CNY 3,299
(around Rs 32,660). n
MYMOBILE
 justin

International
LG V30 Raspberry Rose

L G recently unveiled a new colour variant of the V30 smartphone,

paying heed to all the romantics on Valentine’s Day.
The new Raspberry Rose colour of the LG V30, in addition to
another highlight of the smartphone. It houses a dual camera
setup at the back, which includes a 16-megapixel camera sensor
with f/1.6 aperture and another one rated at 13-megapixel with
the existing Aurora Black, Cloud Silver, Moroccan Blue and f/1.9 aperture. Upfront, there is a 5-megapixel shooter with 90-
Lavender Violet colour options, will be up for grabs post CES in degree wide-angle lens. It comes with Cine Effect and Point
Europe and Asia. Zoom camera features.
In terms of the specs, the Raspberry Rose V30 shares the Additionally, the LG V30 comes with a rear-mounted
same specs as the original V30. The smartphone sports a 6-inch fingerprint scanner, facial recognition, UX 6.0+, 32-bit Hi-Fi
QHD OLED FullVision display with a pixel density of 538ppi and Quad DAC audio by Bang & Olufsen, and IP68 certification. n
is powered by Qualcomm Snapdragon 835 processor.
The smartphone is equipped with 4GB of RAM and 64GB of
internal storage which can be further expanded up to 2TB via a
memory card. The device sources power from a 3300mAh battery
with Quick Charge 3.0 tech and runs Android 7.1.2 Nougat.
Apart from the bezel-less display, the camera department is

www.mymobileindia.com february 2018 | 37

International justin
Honor 7X Red
H uawei’s sub-brand Honor recently unveiled a new limited
edition red colour variant of the Honor 7X in the US. The
special edition smartphone will be up for grabs on Valentine’s
Day in countries such as the United States, Russia, India and
Western Europe (United Kingdom, France, Germany, Italy, and
Spain).
The new colour variant of the Honor 7X has just 20,000
units manufactured, and the first 100 customers will get Red
co-branded Honor-Monster AM15 headphones as a special
gift.
In terms of the specs, the new variant shares the same specs
as the original Honor 7X. The Honor 7X sports a 5.93-inch full
HD+ bezel-less display with an aspect ratio rated at 18:9. It is
38 | february 2018
powered by the company’s Kirin 659 processor, coupled with
4GB of RAM.
The smartphone comes in three internal storage options-
32GB, 64GB and 128GB, all the three options coming with
the expandability option of up to 256GB via a memory card.
In the camera department, there are two camera sensors at
the back, rated at 16-megapixel and 2-megapixel each, while
the one at the front is an 8-megapixel one.
The device is backed by a 3340mAh battery with
SuperCharge fast charging technology and runs Android 7.1.1
Nougat with the company’s EMUI 5.1 on top.
The Honor 7X also comes in existing Aurora Blue, Midnight
Black, and Platinum Gold colour options. n
MYMOBILE

Nokia 6
(2018)
H MD Global-owned Nokia’s budget smartphone Nokia 6 has
got a successor, known as the Nokia 6 (2018), officially
launched in China.
The main highlight of the smartphone is the incorporation of
Nokia’s proprietary Bothie feature which allows users to use the
primary and the secondary cameras at the same time. The primary
shooter is rated at 16-megapixel featuring dual-tone LED flash and
Phase Detection Autofocus (PDAF), while the secondary snapper
stands at 8-megapixel with 84-degree wide-angle lens.
In terms of the spec sheet, the Nokia 6 (2018) comes with a
5.5-inch display with a screen resolution of 1,920 x 1,080 pixels
and a layer of 2.5D curved glass.
The smartphone is powered by an octa-core Qualcomm
www.mymobileindia.com
justin
International
Snapdragon 630 processor clocked at 2.2GHz, coupled with 4GB
of RAM. The device comes with two internal storage options- 32GB
and 64GB, both being expandable up to 256GB via a memory
card.
The Nokia 6 (2018) gets its fuel from a 3000mAh battery
(same as the one found in Nokia 6 2017) and runs Android 7.1.1
Nougat, upgradable to Android 8.0 Oreo. However, in the 2018
model of the Nokia 6, the fingerprint scanner is placed at the back
instead of the home button, and the presence of on-screen buttons
in place of the capacitive touch buttons.
The device comes in Black and Silver colour options. The Nokia
6 (2018) comes with a price tag of CNY 1,499 or Rs 14,650
(32GB) and CNY 1,699 or Rs 16,600 (64GB). n
february 2018 | 39
International justin
LG Tribute
Dynasty
S outh Korean brand LG has launched a new smartphone,
dubbed the LG Tribute Dynasty in the US. Taking a look at
the specifications, the LG Tribute Dynasty features a 5-inch HD
IPS TFT display and is powered by octa-core MediaTek MT6750
processor ticking at 1.5GHz.
The device has 2GB of RAM and 16GB of internal storage
which can be further expanded up to 32GB with the use of a
memory card.
On the camera front, there is an 8-megapixel primary shooter
with LED flash and autofocus, with the front-facing camera
rated at 5-megapixel featuring screen flash.
40 | february 2018
The Tribute Dynasty gets its fuel from a 2500mAh Lithium-
ion battery with up to 15 hours of talk time and runs Android
7.1.2 Nougat operating system.
The device comes with several connectivity options such as
4G LTE, Wi-Fi 802.11 b/g/n, Bluetooth v4.2, GPS, A-GPS, and
micro-USB. The LG Tribute Dynasty is also accompanied by a
fingerprint scanner at the back.
The LG Tribute Dynasty comes in a single Champagne colour.
There is no word on its availability in India.
The LG Tribute Dynasty is available via Boost Mobile for $60,
while it is priced at $100 via Sprint. n
MYMOBILE

Lenovo K320t
L enovo has introduced a new budget smartphone in its K
series, dubbed the K320t in China. The main highlights of
the smartphone are the bezel-less display and the dual rear
cameras.
The Lenovo K320t is the first Lenovo smartphone to come
with an aspect ratio rated at 18:9, with HD+ display spanning
5.7-inch. The display is covered with a layer of 2.5D curved
glass.
In the camera department (which is another highlight of the
smartphone), there are two cameras at the back, rated at
8-megapixel and 2-megapixel each with fixed focus, while the
front-facing shooter is rated at 8-megapixel for selfies and video
calling.
www.mymobileindia.com
justin
International
In terms of other specs, the smartphone is powered by quad-
core Spreadtrum processor clocked at 1.3GHz. The device
comes equipped with 2GB of RAM and 16GB of inbuilt storage
which can be further expanded up to 128GB with the use of a
microSD card.
The Lenovo K320t sources its power from a 3000mAh
battery and runs Android 7.1.2 Nougat. The smartphone houses
dual SIM card slots and is topped with several connectivity
options such as 4G, Wi-Fi, Bluetooth, GPS, A-GPS, micro-USB,
FM radio, and 3.5mm audio jack. Moreover, it is accompanied
by a fingerprint sensor at the back.
The Lenovo K320t comes with a price tag of CNY 999
(around Rs 9,770). n
team@mymobile.co.in
february 2018 | 41
Limelight lead story

10 Ways How AI Will Make

Smartphones Smarter!
Gartner predicts 80 percent of smartphones shipped will
have ‘On-Device AI Capabilities’ by 2022

44 | january 2018 MYMOBILE


A
new chapter
in smartphone
evolution is on the
horizon. The fusion of AI with
smartphone has gathered pace and your
smartphone is all set to become smarter -
rather intelligent and would have a mind
of its own – very soon. And endorsing this
view is Gartner which has forecasted that
by 2022, 80 percent of smartphones
shipped will have on-device AI capabilities,
up from 10 percent in 2017. On-device
AI is currently limited to premium devices
and provides better data protection and
power management than full cloud-based
AI, since data is processed and stored
locally.
“Future AI capabilities
will allow smartphones
to learn, plan and solve
problems for users.
This isn’t just about
making the smartphone
smarter, but augmenting
people by reducing their
cognitive load”
– C K Lu,
Research Director at
Gartner
www.mymobileindia.com
“Smartphones will be
an extension of the user,
capable of recognizing
them and predicting their
next move. They will
understand who you are,
what you want, when you
want it, how you want it
done and execute tasks
upon your authority”
The respected research body also points
out that Artificial intelligence (AI) features
will become a critical product differentiator
for smartphone vendors that will help them
to acquire new customers while retaining
current users. “As the smartphone market
shifts from selling technology products to
delivering compelling and personalized
experiences, AI solutions running on the
smartphone will become an essential part
of vendor roadmaps over the next two
years.”
“With smartphones increasingly becoming
a commodity device, vendors are looking
for ways to differentiate their products,”
says C K Lu, Research Director at
Gartner. “Future AI capabilities will allow
lead story
Limelight
smartphones to learn,
plan and solve problems for
users. This isn’t just about making
the smartphone smarter, but augmenting
people by reducing their cognitive load.
However, AI capabilities on smartphones
are still in very early stages.”
“Over the next two years, most use cases
will still exploit a single AI capability and
technology,” points out Roberta Cozza,
Research Director at Gartner. “Going
forward, smartphones will combine two
or more AI capabilities and technologies
to provide more advanced user
experiences.”
So here are 10 ways AI will empower
smartphones according to Gartner:
1: “Digital Me” Sitting on the
Device
Smartphones will be an extension of the
user, capable of recognizing them and
predicting their next move. They will
understand who you are, what you want,
when you want it, how you want it done
and execute tasks upon your authority.
“Your smartphone will track you throughout
the day to learn, plan and solve problems
for you,” says Angie Wang, Principle
Research Analyst at Gartner. “It will
february 2018 | 43
Limelight lead story
leverage its sensors, cameras and data
to accomplish these tasks automatically.
For example, in the connected home, it
could order a vacuum bot to clean when
the house is empty, or turn a rice cooker
on 20 minutes before you arrive.”
2: User Authentication
Password-based, simple authentication is
becoming too complex and less effective,
resulting in weak security, poor user
experience, and a high cost of ownership.
Security technology combined with
machine learning, biometrics and user
behavior will improve usability and
self-service capabilities. For example,
smartphones can capture and learn a
user’s behavior, such as patterns when
they walk, swipe, apply pressure to the
phone, scroll and type, without the need
for passwords or active authentications.
3: Emotion Recognition
Emotion sensing systems and affective
computing allow smartphones to
detect, analyze, process and respond to
people’s emotional states and moods.
The proliferation of virtual personal
assistants and other AI-based technology
for conversational systems is driving the
need to add emotional intelligence for
better context and an enhanced service
experience. Car manufacturers, for
example, can use a smartphone’s front
camera to understand a driver’s physical
condition or gauge fatigue levels to
increase safety.
4: Natural-Language
Understanding
Continuous training and deep learning
on smartphones will improve the
accuracy of speech recognition, while
better understanding the user’s specific
intentions. For instance, when a user
says “the weather is cold,” depending
on the context, his or her real intention
could be “please order a jacket online” or
“please turn up the heat.” As an example,
natural-language understanding could be
used as a near real-time voice translator
on smartphones when traveling abroad.
5: Augmented Reality (AR)
and AI Vision 7: Personal Profiling
With the release of iOS 11, Apple
included an ARKit feature that provides
new tools to developers to make adding
AR to apps easier. Similarly, Google
announced its ARCore AR developer
tool for Android and plans to enable AR
on about 100 million Android devices
by the end of next year. Google expects
almost every new Android phone will be
AR-ready out of the box next year. One
example of how AR can be used is in
apps that help to collect user data and
detect illnesses such as skin cancer or
pancreatic cancer.
6: Device Management
Machine learning will improve device
performance and standby time.
For example, with many sensors,
smartphones can better understand and
learn user’s behavior, such as when to use
which app. The smartphone will be able
to keep frequently used apps running in
the background for quick re-launch, or to
shut down unused apps to save memory
and battery.
Smartphones are able to collect data for
MYMOBILE
 lead story

behavioral and personal profiling. Users
can receive protection and assistance
dynamically, depending on the activity that
is being carried out and the environments
they are in (e.g., home, vehicle, office, or
leisure activities). Service providers such
as insurance companies can now focus on
users, rather than the assets. For example,
they will be able to adjust the car insurance
rate based on driving behavior.
8: Content Censorship/
Detection
Restricted content can be automatically
detected. Objectionable images, videos
or text can be flagged and various
notification alarms can be enabled.
Computer recognition software can detect
Limelight
any content that violates any laws or
policies. For example, taking photos in high
security facilities or storing highly classified
data on company-paid smartphones will
notify IT.
9: Personal Photographing
Personal photographing includes
smartphones that are able to automatically
produce beautified photos based on a
user’s individual aesthetic preferences.
For example, there are different aesthetic
preferences between the East and West
— most Chinese people prefer a pale
complexion, whereas consumers in the
West tend to prefer tan skin tones.

10: Audio Analytic

“Smartphones will be an extension of the user, capable The smartphone’s microphone is able to
continuously listen to real-world sounds.
of recognizing them and predicting their next move. They AI capability on device is able to tell
will understand who you are, what you want, when you those sounds, and instruct users or trigger
events. For example, a smartphone hears
want it, how you want it done and execute tasks upon your a user snoring, then triggers the user’s
authority. Your smartphone will track you throughout the wristband to encourage a change in
day to learn, plan and solve problems for you” sleeping positions. n
team@mymobile.co.in

www.mymobileindia.com february 2018 | 45

 Chief speak
“We are partnering with leading mobile brands
Exclusive
to enable better access to the latest mobile
technologies to consumers across the globe”
Shanghai headquartered Spreadtrum Communications
is now a leading supplier of mobile chips in the
Indian market and has witnessed impressive growth
in terms of volume and reputation here in the last
couple of years. Leading the charge from the front in
India has been Neeraj Sharma, Country Head
(India), Spreadtrum Communications who has
scripted impressive success for the company in a
highly competitive market. Under him, Spreadtrum has
gone beyond as a supplier of chipsets to becoming
a facilitator and collaborator of OEMs in designing
and developing new gen mobile handsets. In an
interaction with Shelley Vishwajeet, Mr Sharma
dwells deep into Spreadtrum’s offerings, strategy and
future road map.
46 | february 2018
How would you rate and analyze the overall
performance of Spreadtrum in the Indian market?
Could you talk about some important developments/
achievements in the last few months? 2017 has been
an incredible year for Spreadtrum. The year started
on a high note with the launch of our dual camera
chipsets, SC9853 and SC9850 which are game
changers in dual selfie camera domain. Various
mobile phones brands are launching affordable
dual camera phones based on these chipsets and
are taking high-end technology to mainstream.
The advent of 4G brought a paradigm shift
in 2017 in the telecom domain. We would like
to proudly call ourselves as the 4G enabler for
Indian mobile brands and consumers. Spreadtrum
launched several 4G-enabled chipsets in India at
extremely competitive prices to achieve this aim
and are driving the adoption of 4G-led services in
the country. The launch of Reliance Jio Phone,
the 4G feature phone powered by Spreadtrum
SoC marked as an important development in
MYMOBILE

the year gone by.
Another milestone worth mentioning
is Micormax Bharat 2. The smartphone
based on Spreadtrum chipset, SC9832
successfully sold more than half a million
units in just 50 days of its launch. Samsung
J2 and J3 series, based on Spreadtrum
chipsets were named as among the top 5
smartphones in 2017.
Spreadtrum’s global footage and reputation
as a competent chip-maker has been growing
but it remains largely preferred for feature
phones. Against this backdrop what are your
plans to capture more of smartphone market?
Spreadtrum already has a diverse product
catalogue which not only caters to entry-
level smartphones and feature phones, but
also provides turnkey solutions to high-end
devices and has cutting-edge technological
capabilities extending to quad-core
smartphones.
The recently launched LEAGOO T5c
based on Spreadtrum SC9853I is targeted
to gen next smartphone audience and comes
with a strong core and enhanced camera
processing capabilities. Lenovo K320t
with Spreadtrum SC9850 is one of the
most affordable dual camera smartphone
and is integrated with interesting features
like fingerprint scanner, light sensor and
proximity sensor.
To diversify our product portfolio further,
we are integrating advanced features like
eMBMS, VoWiFi, Carrier Aggregation
and Dual Camera in our chipsets. We are
additionally partnering with leading mobile
brands to enable better access to the latest
mobile technologies to consumers across
the globe.
We have also set up one of a kind
hardware lab and are providing end-to-end
support from creating a reference design to
development, to testing, and debugging – to
our partners and thus helping them with a
faster go-to-market time.
How has been the response to Spreadtrum’s
much talked about SC98530 and SC9853i
chipset? Both SC98530 and SC9853I
www.mymobileindia.com
“In addition to mobile chipsets, we also have SoC’s catering to IoT, digital payments,
security, automotive, wearables, etc. Our aim is to facilitate the creation of a more
interconnected world by promoting the ease of communication”
chipsets have received an incredible
response from brands across the globe.
Built on Intel’s 14nm foundry platform,
Spreadtrum SC9853I is targeting the global
mid and high-level smartphone market. It
features 1.8GHz Octa-core 64-bit Intel
Airmont architecture based processor,
which enables SC9853I to offer a high-
performance mobile computing ability
coupled with ultra-low power. LEAGOO T5c
is the first phone to be launched globally
based on SC9853I.
Designed for overall entry and mid-level
markets globally, SC9850 - the powerful
Quad-core ARM Cortex-A7 application
processor is being used by a lot of global
brands who intend to offer superior quality
as low price point.
Intex newly launched phone, Elyt Dual,
the most affordable dual camera smartphone
is based on SC98530 and comes with a
lot of promising features. Also we would
be seeing a number of brands launching
their phone models based on SC9850 and
SC9853I in Q2 and Q3 of 2018.
Apart from providing chipsets for mobile,
are there other devices you are looking
at to open up new sales avenues? Mobile
chipsets have always been Spreadtrum’s
forte. In addition to mobile chipsets,
we also have SoC’s catering to IoT,
digital payments, security, automotive,
wearables, etc. Our aim is to facilitate the
creation of a more interconnected world by
promoting the ease of communication.
In fact, we have recently launched the
chief speak
Exclusive
world’s first Shared Wi-Fi Translator in
collaboration with Baidu. Spreadtrum also
has its technology in a lot of innovative
products, including 360 Rider GPS Locator,
Automatic Vending Machine, In Vehicle
Infotainment, A.I. Children Smart Watch,
Bike Sharing Platform, to name a few.
Do you also collaborate or assist a mobile
manufacturer in helping them overall design
better offerings? Or you only confine yourself to
only providing chip solutions? At Spreadtrum,
we provide turnkey solutions which means
collaborating with mobile brands at every
step and not only just only providing chip
solutions.
For the same reason, we have set up
a one-of-its-kind hardware lab with an
OTA chamber at Spreadtrum’s Research
& Development Center in Noida. This is
the very first in India and offers turnkey
solutions to Indian mobile brands to help
them design, develop, test and debug with
a reduced time to market.In fact, we have
been working with lot of mobile brands,
including Samsung on various R&D and
manufacturing projects, providing end-to-
end solutions. n
shelley@mymobile.co.in
february 2018 | 47
Exclusive face to face

“We will continue to challenge

limits with faster chips”
Xiaomi, the top smartphone seller in the online space, has emerged as the hot favourite
smartphone brand among the buyers across the country, which reflects in its market
share of almost 24 percent during July-September quarter last year. The wide range of
smartphones it has, starting
from Rs 4,999 to Rs 35,999,
Xiaomi has innovations for
everyone. Jai Mani, Lead
Product Manager at Xiaomi
India, shared his expertise with
Haider Ali Khan on how
things have shaped for Xiaomi
in India and what he expects
of 2018 when the company is
planning an IPO.
Xiaomi has been rated as the top mobile shipper
in the country last year. What are the key aspects
of the Xiaomi smartphones which make them a
suitable choice for the buyers in the country?
At Xiaomi, our core belief is innovation
for everyone. With this in mind, we create
premium smartphones and sell them near
cost. This means Mi fans get the best value
for their money and our smartphones, like the
Redmi Note 4 or Redmi 5A, stand out in their
price range.
At the same time we also love exploring new
possibilities with smartphones, like the Mi MIX,
our first full screen display smartphone, or the
Mi Max 2 which is a sequel to our first large-
screen smartphone which has no competition
in its price range. Our products are also very
proudly made in India, and have India-specific
features such as the IRCTC SMS view, OTP
Copy, and more. We believe the amalgamation
of our commitment to India, innovative

48 | february 2018
 face to face

Exclusive
“Our products are very proudly ‘Made
in India’, and have India-specific
features such as the IRCTC SMS view,
OTP Copy, and more. We believe the
amalgamation of our commitment
to India, innovative products, our
efficient team and the love of our Mi
Fans is what helped Xiaomi
build a strong equity
within India”

products, our efficient team and the love
of our Mi Fans is what helped Xiaomi build
a strong equity within India.
The strength of Xiaomi lies within the sub-10K
segment. Is it the segment which contributes
the maximum into the overall sales and
shipment of the Xiaomi smartphones? At
Xiaomi our core focus lies in providing
innovative technology to the masses,
and we believe that even in the sub-
10K category, there’s a lot of potential to
provide an amazing experience. Just look
at the Redmi Note 4. At Rs 9,999, you get
features usually only seen in Rs 20,000
phones. It’s no wonder so many of our users
go for this price range, it’s simply because
we have an incredible product at that price.
Of course, we cater to different sections of
the population, and have phones ranging
from INR 4,999(Redmi 5A) to INR 35,999
(Mi MIX 2).
How has been the response to your Android
One smartphone Mi A1? Do you also plan
to bring out few more devices in the same
lineage? We’ve been overjoyed by the
enthusiastic response we’ve gotten to the
Mi A1. Xiaomi believes in giving our users
choice, which is what led to the creation of
the Mi A1 with Android One. We are always
open to trying new things but have nothing
to announce right now.
Recently, Google announced Android Go for
the budget category devices. Will that help
you to penetrate even deeper into the rural
markets of India? Mi A1 was our first Android
One device, which got an encouraging
response. Android Go is a great initiative
by Google, and hopefully a lot of people
who’ve never been able to take advantage
of technology will come on board. We don’t
have any Android Go plans to announce at
the moment.
Online has been a major source of traction for
Xiaomi smartphones last year. Would it be the
same in 2018? How has the Mi Stores helped
you to get more eyeballs? Xiaomi is the
number 1 smartphone player in the online
market with 50.8% market share as per IDC
Q3 2017 reports. Xiaomi started building
its offline business in January 2017 and as
of today, offline contributes to more than
20% of our overall sales. We have a three
pronged approach to our offline presence

february 2018 | 49
Exclusive face to face

“At Xiaomi our core focus

lies in providing innovative
technology to the masses,
and we believe that even
in the sub-10K category,
there’s a lot of potential
to provide an amazing
experience”

which is based on an Internet+ New Retail
model. The three spokes are Mi Preferred
Partner shops, Large Format retail partners
and Mi Home stores. Mi Home stores are
Xiaomi’s exclusive offline retail stores that
allow Mi fans to experience and purchase
Xiaomi’s latest products under one roof.
These stores represent Xiaomi’s “Internet+”
and “new retail” approach — combining
the internet efficiency of e-commerce with
the service and user experience of offline
retail. Mi Home stores will allow Xiaomi in
India to extend the success of its online
Mi.com store to offline retail.
We have more than 1500 Mi PP stores
across 15+ cities and 17 Mi Home stores
and hope to reach 100 stores by May
2019.
What are the key specifications in a
smartphone on which you are focusing to
ease the pain points of the buyers? We are
always listening for feedback from our
Mi fans. Thanks to this feedback, we’ve
focused on releasing devices with great
battery life, solid build quality, as well as
great performance in the price range.
Do we expect some more flagships from
Xiaomi in 2018 like Mi MIX 2? We are very
proud of how we pushed boundaries to
create the Mi MIX 2, our second full screen
display smartphone. Safe to say, we have
exciting things coming up this year!
How big is the network of service centres you
have in the country? We have more than 750
authorized service centres in India spread
across more than 350 cities. More than
100 of these service centres are exclusive
to Xiaomi. We have a repair rate of 95% for
one day repairs and 86% repair rate for 4
hour repairs across all our service centres.
As per IMRB, we are the best in class in
terms of service delivery.
The competition in the market is huge. Do you
go by it or the consumers? Would you also like
to partner service providers to sell bundled
smartphones? We are driven by our Mi Fans,
who constantly give us feedback and help
us make better decisions.
What would be the dominating trends in 2018
in smartphone market? Could we expect some
interesting and industry first technologies
from Xiaomi? For 2018, we are excited
to enable more users to get their first
smartphone and get on the internet. At the
same time we are also committed to our
innovation for everyone motto, and create
more ecosystem products outside of just
smartphones.
It was evident when we launched Mi
MIX that Xiaomi is doing a lot of things
that others haven’t, whether it’s the use
of materials like ceramic, or pushing
boundaries in reducing bezel size and
changing conventions like screen aspect
ratio. We will continue to challenge limits
with faster chips, including a new flagship
this year that features Snapdragon 845.
Our continuing research into AI will also
be a big thing for us this year. n
haider@mymobile.co.in

50 | february 2018 MYMOBILE

 face to face
“We practice KAIZEN, the philosophy of ‘Continuous

In Conversation
Improvement’ at all levels of organization”
East Sun Electronics has emerged as a leading and reputed
manufacturer of high quality chargers. The Company has
a state-of-the-art manufacturing unit in Chakan, Pune with
production capacity of 30 million chargers per year. The
Company has more than 120 employees and is led by a
professional team of Indian and Chinese directors with vast
experience in electronics manufacturing & telecom industry.
My Mobile interacted with Prashant Bora, CEO, East
Sun Electronics India to talk about the company’s strategic
plans.
How big is the market of accessories in philosophy of “Continuous Improvement” join our customer list soon.
India? Accessories market in India is more at all levels of organisation. The price you
than Rs.6000 crore. India mobile phone pay constitutes only real value added to Are you mulling options to start a second
accessories market has grown significantly our product. You will never pay for any manufacturing facility elsewhere in the
in recent years with immense opportunities inefficiency on our part. country? As we have huge capacity in our
owing to substantial growth in the worldwide current unit so as of now we don’t have any
adoption of smartphones and tablets. What is the current strength of your facility such plan. However in coming time if we get
Decreasing prices of mobile phones is in Pune in terms of manpower and output on big orders with respect to our current facility
increasing smartphone penetration, which monthly basis? Our total strength of manpower than we can think to start another unit.
in turn is surging the growth of the India is around 200 peoples working in single shift.
mobile phone accessories market. Increasing Could we expect East Sun exploring export
disposable income has transformed “East Sun is committed market in near future? As our Indian unit is a
consumer buying and spending trends towards delivering joint venture so East Sun is already present
mainly in urban areas. Adoption of mobile quality, reliability, in Shenzhen (China). This year we will start
devices amongst the youth across the globe efficiency and value to exporting to some countries from our India
has provided a robust stimulus for the its customers” plant and if customers are satisfied with our
growth of the market. Moreover, increasing quality than definitely East Sun will have a
internet penetration has uplifted the trend We can produce 3 million chargers per month unit abroad.
of online retailing in the India mobile phone but at present we are manufacturing around
accessories market due to convenience of 1 million chargers per month. However by Are you exploring other options of the
cash on delivery payment option and various the end of this year we are targeting to utilize accessories business like Bluetooth, headsets,
price discounts along with a wide variety our maximum capacity. powerbanks etc.? Mobile phone charger
of products offered by e-retailers. This is market itself is very huge so initially we are
anticipated to catalyze the growth of the Please tell us about some of the prominent focusing on the same. We are trying to add
India mobile phone accessories market. handset OEMs market for whom East some more products as per market trend
Sun manufactures/supplies products? At in our product list. Let me tell you we have
What are the core strengths, business present we are manufacturing for Intex launched double port chargers in 2.1A
philosophy of the company? East Sun is technologies, Swipe mobiles, ivoomi & 3.1A with smart IC last month and we
committed towards delivering quality, mobiles, Clout mobiles. We are also in talks have some more products in queue like Car
reliability, efficiency and value to its with many big conglomerates of mobile charger and QC chargers n
customers. We practice KAIZEN, the industry and many of them are expected to team@mymobile.co.in

www.mymobileindia.com february 2018 | 51

 market insight
Chinese mobile brands’
International
profit soars but…
They still have a long way to go before they can dream of margins enjoyed
by Apple and Samsung
C
hinese brand mobile handsets’
profit crossed US$1.5 Billion
for the first time in a single
quarter i.e in Q3 2017 but
the margins enjoyed by them continue to
be miniscule as compared to Apple and
Samsung. The global smartphone profits
too grew impressively in the third quarter.
According to the latest research from
Counterpoint’s Market Monitor program for
Q3 2017 (July-September), global mobile
handset profits grew 13% YoY in Q3 2017
due to strong performance of Samsung and
Chinese brands.
60 | february 2018
Counterpoint Associate Director Tarun are positioning their flagship models just
Pathak highlighted, “This is the first time below the premium offerings from Apple
ever when the cumulative profits of Chinese and Samsung. This strategy is designed
brands crossed USD 1.5 Billion for the first to penetrate premium market while
in a single quarter. Usually all the profits
have been shared by just two brands
Samsung and Apple, however, Chinese
brands have made inroads here as well.”
Mr Pathak further added, “The growth
of Chinese brands can be attributed to the
diligent efforts in streamlining the supply
chain with rising mix of mid to high end
smartphones in their portfolio. Even in the
premium segment, players like Huawei
“The growth of Chinese
brands can be attributed
to the diligent efforts
in streamlining the
supply chain with
rising mix of mid to
high end smartphones
in their portfolio…….
This strategy is
designed to penetrate
premium market while
maximizing revenue and
profit”
– Tarun Pathak,
Associate Director,
Counterpoint
MYMOBILE

Global Handset Profit Share by Brands: Q3 2017
85.9%
59.9%
25.9%
0.0% 3.3% 4.9%
APPLE SAMSUNG HUAWEI
Source : Counterpoint Technology Market Research
maximizing revenue and profit.”
Counterpoint’s Research Director,
Neil Shah, added, “Apple continued to
command lion share of mobile handset
industry profits capturing almost 60%
share. However, this is down from
86% share in the same quarter last
expansion across price bands.
year when Samsung had to gulp
up a loss due to the Galaxy Note 7
debacle. The Korean vendor though
with relatively stronger demand for Note
8 and mid-tier high-scale J series have
been able to capture almost a fourth of the
global mobile handset industry profits.”
Mr Shah added, “Apple still generates
more than USD150 profit per iPhone sold
and this will continue to grow into the
holiday season quarter buoyed by the high
price iPhone X series. Our recent channel
checks across key Apple markets showed,
the demand for the 256GB version of
iPhone X is higher which will boost Apple’s
profits even higher.”
Market Summary
• Apple captured nearly 60% of the total
profits generated in mobile handset
segment followed by Samsung
• Apple’s profit share declined by 30% YoY
mainly due to increased mix of previous
generation iPhones. The average selling
www.mymobileindia.com
market insight
• Oppo &Vivo captured fourth and fifth
2016 Q3 2017 Q3
• While Xiaomi has made a strong
4.2% 4.0% 3.7% 3.1%
OPPO VIVO
“Huawei
witnessed highest profit
• Expansion of Chinese players outside
growth of 67% YoY in Q3
2017 due to its portfolio
Huawei’s smartphone ASP
grew by 6% YoY driven by
its Mate and
P series”
price of iPhone remained flat YoY while
the shipments increased 3% YoY.
• In Q4 2017, we estimate that the total
profits of Apple will improve driven by its
iPhone X sales.Apple exited the quarter
with some iPhone 8 inventory due to
softer than expected demand compared
to the iPhone 7 series.
• Samsung made a strong come back in
the third quarter with its Note 8 series
while S8 series continue to perform on
par. The profit share reached 26% as
compared to its loss during Q3 2016
due to Note 7 debacle.
• Huawei witnessed highest profit growth
of 67% YoY in Q3 2017 due to its
portfolio expansion across price bands.
International
Huawei’s smartphone ASP grew by 6%
YoY driven by its Mate and P series.
spot in Global Handset profit share
mainly driven by their performance in
China.
comeback with handset profit growth of
41% YoY, it is still behind the market
leaders. For Xiaomi, offline distribution
is the key to reaching OPPO or Huawei’s
scale, but most of Xiaomi’s sales are
still skewed towards lower-end models.
Xiaomi needs premium flagship like Mi
Mix 2 or Mi 6 series to scale and drive
higher profits also to offset the offline
expansion costs. Xiaomi is rumored
to be in pre-IPO phase and instilling
investors confidence that it can scale
and make more money will be key next
year.
china will have an impact on the profit
margins of Chinese players which they
would like to mitigate by increasing the
mix of mid segment devices in markets
outside China. n
Profits per unit sold
8 Apple’s per unit profit is five times higher
than Samsung and approximately
14 times higher than the average per
unit profit of Chinese brands. Apple’s
per unit profit stood at USD151 in Q3
2017.
8 Samsung with its global presence has
one of the highest number of models
across price bands. Its profit per unit
was USD31 in Q3 2017
8 Chinese brands like Huawei, Oppo and
Vivo are all performing similar in terms
of profits per unit, each having an
average per unit profit of USD 15,
14 & 13 respectively.
8 As compared to other Chinese
brands, Xiaomi’s per unit profit is
lower (USD2) as it plays on very
thin margins.
team@mymobile.co.in
february 2018 | 53
 Consumer insight
App is still the way to go!
Trendz
Despite disruptions, app sessions continue to rise albeit at a slower pace
while online shopping and entertainment garner most time spend!
T
ime spend on app sessions
continued to rise unabated
in 2017 though at a slower
pace as compared to 2016
when average time spend had crossed a
whopping five hours. According to latest
Flurry Analytics’ “Flurry State of the Mobile
2017 Report” which tacked one million
applications across 2.6 billion users, the
year 2017 saw session app activity growing
by 6% YoY.
Flurry observes that for an industry that’s
seen staggering growth and disruption
since the launch of the first smartphone,
54 | february 2018
2017 was the year that mobile app
innovation and growth was disrupted.
Stalwart industry players held and gained
market position, while years-old disruptors
struggled to find their footing. Compared to
2016, Flurry measured overall session app
activity growth of just 6%. While growth
may have stagnated, users continue to
diversify their behavior while using mobile
applications.
Over the last year, Flurry’s app footprint
grew to track more than one million
applications, across 2.6 billion devices
globally. In this context, Flurry defines
app usage as a user opening an app and
recording what it calls a “session.”
Mobile Session Growth
Stagnates in 2017
This past year’s 6% growth is down from
11% in 2016. As we reported last year,
users now spend more than five hours a
day on their smartphones, and shift their
daily time spent between new and old app
experiences, versus giving more of their
overall daily time.
The Shopping category grew by 54% as
consumers continue to shift their spending
MYMOBILE

54%
43%
33%
Shopping Music, Business &
Media & Finance
Entertainment
Source : Flurry Analytics, 2016-2017
into e-commerce via mobile shopping
apps. Users are increasingly comfortable
making physical purchases on their phones
with now ingrained in-app digital purchase
habits. Additionally, digital wallet services
such as Apple Pay and Samsung Pay
allow seamless access to stored payment
information for mobile purchases. Music,
Media, and Entertainment came in a close
second with 43% year-over-year growth,
reaffirming users’ shift to mobile devices
to consume media.
Lifestyle saw the steepest decline in
growth with -40% in 2017. The decline
in Lifestyle, a catchall category for both
the Google Play and Apple App stores,
highlights an app’s need to build daily
usage habits in order to retain or increase
From Factor Distribution
End of Year Device Distribution
2017
6% 4% 55%
2016
8% 6% 41%
n Full-size Tablets n Small Tablets
www.mymobileindia.com
Consumer insight
Mobile App Usage Grows 6%
Year-Over-Year
Sessions
20% 20%
Sports Photography Personalization
Utilities & News &
Productivity Magazine -8% -8%
year-over-year growth. While Gaming saw
another year of decline in sessions with
-15% in 2017, Flurry has previously
reported that gamers are spending more
time and money in mobile games than ever
before.
Phablets Continue to Steal
Medium Phone Market Share
Understanding form factor adoption
is critical for both app developers and
marketers, as we know that usage differs
between devices. 2017 proved that there
is no end in sight for phablet growth –
they represent a staggering 55% of active
devices. As medium phone users trade in
their devices, it is clear that they’re opting
for phablet devices, as 9% of the phablet
35%
44%
n Phablets Medium Phones
n Small Phones
n
Source : Flurry Analytics, 2016-2017
Trendz
Average 6%
Games Lifestyle
-8%
-16%
-40%
growth came from medium phone adoption
decline.
Android Dominates OS, While
Apple holds Manufacturer
Market Share
Although Android manufacturers make up
two thirds of all active devices in 2017,
Apple dominates individual market share
with 34% of all active devices. Samsung
maintained their share between 2016 and
2017 with 28% and will look to return to
growth in 2018 with the launch of the S9.
Chinese manufacturers Huawei, Xiaomi,
and OPPO round out the top five and are
slowly seeing growth by driving adoption in
Asia Pacific and European markets.
Developers Have Users’
Attention, It’s Time to Innovate
Although session growth may have
stalled, it has never been more apparent
that mobile apps and smartphones have
cemented their roles in users’ lives. While
users, marketers and the tech industry
drive towards what’s next, developers
have an incredibly captive audience and a
1% platform to engage them. And Flurry will be
there to help drive the mobile app market
forward. Here’s to 2018! n
team@mymobile.co.in
february 2018 | 55
In Conversation face to face

“Samsung Knox as a security platform is

being used by 29 countries worldwide”
Samsung Knox, an enterprise solution platform, has been the core of most of the
Samsung smartphones, tablets and wearables providing chipset level security integration
thus making them more secure and reliable. The same Knox platform is being used by
various governments and their agencies to secure and manage their policies. Sukesh
Jain, Vice-president, IT & Mobile Enterprises Business at Samsung India,
highlighted various use cases of Knox with Haider Ali Khan as how it can help
enterprises to build a more secure way to manage their businesses. Excerpts...

What is the role of Samsung Enterprises
Business and how Knox has been a catalyst
for the same? In the enterprise business
space Samsung has been doing lot of
innovations in three to four years, not
only in terms of providing services and
solutions but also developing its own
platform to enable the enterprises of small
and medium businesses and support their
digital journey.
We are probably the only OEM who
has a dedicated Enterprises team which
is responsible for driving solutions and
services across business spectrum from
small to large organizations. We have
set up technical solution team as an
organization because we believe that a
lot of these organizations need solutions.
We have 5 R&D facilities in India. We are
working with software developers or end
IT team of the particular organization to
help them get their applications working
on devices as best.
We have SEAP program for the software
developers to get their applications best on
Samsung devices. We have best in-class
service network which put together was
where we were able to offer the best service
and solutions to the enterprises.
How is Samsung Knox different from
Blockchain? The biggest issue for an IT
department is security. That’s where Knox
brings in probably the best-in-class
security environment. Samsung Knox
gives you security at hardware level,
middleware level and at an OS
level as well. Knox is the only
security software which works
at a chipset level. All others
primarily work at an OS
level. Knox as a platform
is accepted by 29 countries worldwide.
Because Knox is our own program we
have integrated it at chipset level and have
a trusted boot zone or trust zone. When the
device is booting up that’s when security
integrity checks happen, which is the first
level of security that has happened and
no one else does today. At the middleware
level, we have something called Trust
Zone, where it’s constantly keep checking
for any violation that may have happened.
The third check is at OS level, where we
have the Knox containers set. Most of the
MDM works at that level.Blockchain is
more on the FinTech side.
What are the concerns organization have
and how Samsung Knox manages things for
them? There are two main concerns of any
organization; security and management,
and we do take care of it completely. We
provide tools to manage their applications
across platforms and user and help them
manage the entire thing, if we take care
of these things they would be happier.
These two can be the limiting factor of
an organization in its digital journey. We
enable them with our tools in their digital
journey.
The kind of plug and play services
we provide through Knox help smaller
and medium organization to save huge

102 | february 2018 MYMOBILE


amount of investment on IT side and they
can use these tools very fast without too
much of integration required for their
business enablement. We bring in ease
of deployment, flexibility and above all
security.
What kind of customization Knox has to offer
for Enterprises? At the product level we are
doing a lot of feature enablement from
a business use case perspective. We’ve
something called Knox Manage which is
the EMM kind of a product wherein you
can put in a lot of policies of what you want
to drive as far as mobile is concerned. For
example if you want the policy in terms of
switching off the camera or switching on
the GPS, etc.
We’ve another product called Know
Customization, is like a sales force
automation tool. For example, it can
ensure that the GPS is always onor from a
certain fixed time of a sales guy in order
to locate his/her presence. We are not
coming into personal domain;it’s only for
business use cases. It can help blacklist or
vice-versa any app which an organization
wants as part of its policies using Knox
Customization.
www.mymobileindia.com
The third customization is we do
two to three times more APIs than any
other normal APIs. We call it CSDK or
Customized SDK. This is at an application
level so if you’re a software developer and
you want to integrate your application far
deeper into Samsung devices then we will
open up SDKs and integrates your device
into it. For example, we have an Iris tablet.
One of the premium airlines uses our tablet
with our level of customization and many
banks also do the same with our Iris tablet
of eKYC AND eSign.
Where Samsung Knox does comes into
play for a common manas compared to an
organization? For a common person as end
user the Knox container comes into play
wherein they can keep their applications
that they want for higher level of security
in the container, for example, banking
application.
It has far deeper application
from business perspective. Business
organizations want to drive very specific
policies for its employees, it does not
want you to use it anything from an official
email. It does not want you to download
anything from your device. Organizations
chief speak
In Conversation
can drive far stronger policies using Knox
platform. We do not store any data. All we
do is constantly checking whether any
breach is happening on this or not.
Are you lending this technology to others
OEMs? The products features are proprietary
of Samsung because they open up the
APIs of our device. I cannot open the API of
other OEMs but the Knox security platform
can also manage iOS and Android devices.
The security available on Samsung devices
is far higher than other devices but Knox
can manage other OS and OEMs as well.
The chipset level security is only available
with Knox.
What could be the newer domains for Knox?
It’s pervasive across all verticals. The
financial sector has been the first and
foremost adapter because security for
them is paramount. Cab companies and
lot of service industry is using our Knox
platform. Various government departments
are already using our Knox platform. Even
the Gartner identifies Knox as one of the
top most secure platform available in the
market. n
haider@mymobile.co.in
february 2018 | 57
International market insight
Springboard Gets Ready
For IoT’s Big Leap
IoT connected devices to cross the billion mark by 2020 while China Mobile
and Vodafone lead the charge!
A
ccording to the latest research
from Counterpoint’s IoT
(Internet of Things) service, the
stage is all set for exponential
growth of IoT connected devices with global
cellular majors ramping up their services
to provide the necessary infrastructure for
fuelling and facilitating the boom. And
leading the march are cellular operators
58 | february 2018
such as China Mobiles and Vodafone.
Counterpoint’s study reveals that
the global IoT cellular connections grew
41% annually to the end of 3Q 2017,
having already crossed the half billion
mark earlier in 2017 while predicting that
the next half a billion will come as soon as
2020.
At the end of 3Q 2017, Chinese
operators dominated the market holding
more than 46% of IoT cellular connections.
China Mobile was the world’s leading
operator in terms of IoT connections.
However, outside China, Vodafone leads in
IoT cellular connectivity globally.
Commenting on the latest research on
IoT connectivity, Counterpoint’s Research
Analyst Satyajit Sinha noted, “Cellular
MYMOBILE
 market insight

Trendz
Exhibit 1: Global IoT Connections Share by Cellular Access Technology

26.2%
42.4% 55.3%

n LTE-M/NB-IoT

34.3%
n 4G LTE
Connection
“Today, 4G LTE supports
28.7% IoT with legacy 4G and
21.2%
LTE-Cat1 connections.
n 3G Connection
The main application
39.5%
28.9%
areas are for Energy
23.1% n 2G Connection Utilities and Remote
Asset Monitoring.
However, going
3Q2015 3Q2016 3Q2017
Source : Counterpoint
forward most of these
applications will be
IoT acts as the backbone in driving secure technologies like GSM (2G), WCDMA (3G),
connectivity for different devices to the 4G LTE and upcoming 5G technologies,
supported by cellular
internet and across different verticals. operate in licensed spectrum and have LPWA technologies
The type of access used will depend on primarily targeted high-quality mobile voice
the nature of the application. 3GPP WAN and data services. However, they are being
like EC-GSM, LTE-M and
NB-IoT, especially for
Exhibit 2: Global Cellular IoT Connections Share by Operator in 3Q 2017
low-power, low-data,
battery-powered use-
cases”
32%
n China Mobile – Satyajit Sinha,
Research Analyst,
36% n Vodafone Counterpoint
n China Unicom
complemented with new functionality and
n AT&T the new radio access standards like EC-
GSM, LTE-M and narrowband IoT (NB-
n China Telecom IoT), specifically tailored to be an attractive
solution for emerging low power wide area
5% 11% n Others (LPWA) applications that will be the key IoT
6% connectivity drivers alongside 5G in coming
9%
years.”
Source : Q3 2017 IoT Connections Tracker Mr Sinha further added, “As at the end

www.mymobileindia.com february 2018 | 59

Trendz market insight
IoT Study Highlights:
8 China Mobile grew 21% QoQ and leads the market with
32% share of connections. China Mobile has leapfrogged
global operators, exercising enormous domestic scale,
quickly transitioning to 4G LTE IoT connections and now
aggressively rolling out NB-IoT connections to further
exploit the IoT opportunities. China Mobile was a bit late
starting its NB-IoT service but is now aggressively pursuing
the service rollout. In August 2017, China Mobile issued
RFPs (Requests for Proposals) for two projects, worth a
combined total of CYN 39.6 billion (US$ 6 billion) to
achieve nation-wide NB-IoT commercialization by early
2018.
8 Vodafone grew 37% YoY and holds the second position
with 10.9% market share. As of 3Q2017, Vodafone
had launched NB-IoT in four countries including, The
Netherlands, Ireland, Czech Republic and Spain. Vodafone
added commercial NB-IoT networks in Turkey and Australia
in early 4Q 2017.
8 China Unicom grew 39% YoY and holds third position
with 9.4 % market share. China Unicom announced pre-
commercialization of NB-IoT in May. Shanghai became
the first trial city for its pre-commercial network. China
Unicom is still in the pre-commercial stage with no officially
announced tariff plan. It will have pre-commercialization in
10 domestic cities by the end of 2018.
8 AT&T grew 23% YoY and holds fourth spot with 6.4 %
market share. AT&T’s LPWA IoT strategy currently is
focusing on LTE-M, which the operator began rolling out
in 2Q 2017 with initial applications being asset tracking
(pallet tracking) and smart meters.
60 | february 2018
8 China Telecom grew 17% YoY and holds fifth place with
5% market share. In terms of NB-IoT, it was the fastest
developing company for NB-IoT connection among
Chinese operators. It completed network coverage of 800
million people under NB-IoT by the end of June 2017,
and announced commercialization of NB-IoT in July. In
so doing it became the first operator in China to officially
kick-off the commercialization of an NB-IoT service.
8 Asia grew 64.2% YoY and dominates cellular IoT connections
with a 57.2% share. China is the major contributor with
81% of Asian connections and grew 75% YoY.
8 Japan And South Korea grew 15 % and 25 % YoY
respectively. Japan holds 5% share and South Korea holds
2% share within Asia.
8 In terms of LPWA development, South Korea is ahead of
Japan. S.K.Telecom, LG U+ and KT Corp commercialised
their NB-IoT services in 3Q 2017. KT Corp also
commercialised LTE-M in 2Q2017. South Korean Operators
are looking forward to driving their LPWA connections
in 2018 with specific focus areas being agriculture and
energy utilities.
8 Americas grew 20% YoY and holds second position with a
19.6% share. The USA’s four operators account for 68% of
the connections in the Americas region. The US grew 17%
YoY.
8 AT&T and Verizon are the only US operators that have so far
commercialised LTE-M networks - both in 2Q2017. Within
the US, these two operators hold 72.5% of IoT cellular
connections.
MYMOBILE
 market insight
of 3Q 2017, 4G LTE connections were
leading, accounting for more than half the
cellular IoT connections and registering
84% YoY growth. Today, 4G LTE supports
IoT with legacy 4G and LTE-Cat1
connections. The main application areas
are for Energy Utilities and Remote Asset
Monitoring. However, going forward most
of these applications will be supported by
cellular LPWA technologies like EC-GSM,
“IoT cellular connectivity LTE-M and NB-IoT, especially for low-
power, low-data, battery-powered use-
has been modest so far, cases. These cellular LPWA connections
but we expect the next are in the early deployment or trial phase
and amount to less than 1% of the total
half billion IoT cellular cellular IoT connections”.
connections to be added Providing additional color on the latest
by 2020. The upcoming trends in IoT connectivity strategies,
Research Director Peter Richardson
dual-mode modules noted, “IoT cellular connectivity has been
supporting both LTE-M modest so far, but we expect the next
half billion IoT cellular connections to
and NB-IoT will further be added by 2020. The upcoming dual-
drive LPWA connections, mode modules supporting both LTE-M and
NB-IoT will further drive LPWA
and we will see a decline connections, and we will see a decline
in legacy connections” in legacy connections, as most of the
earlier M2M type applications will
– Peter Richardson, migrate to LPWA networks. Players such
Research Director, as Vodafone will be able to accelerate the
Counterpoint NB-IoT roll-outs across multiple countries,
leveraging global scale to accelerate the
www.mymobileindia.com
Trendz
cellular LPWA adoption internationally.
China serves as a model, where Chinese
operators such as China Mobile and China
Telecom are ramping up the roll-out and
deployments at a rapid pace. This is also
having a knock-on impact of lowering the
overall module (see here), device and
service costs”.
Highlighting the cellular IoT connectivity
opportunity and value, Research Director
Neil Shah notes, “Cellular IoT operators
are well-positioned to become a single
and preferred source for IoT solutions by
bundling IoT devices, secure connectivity,
platform and data management. While
some operators might lead in offering
end-to-end IoT solutions for specific
verticals e.g. connected cars or asset
tracking, for some verticals operators
will still depend on system integrators
and other solution providers to help
customers deploy the complete solution.
Having said that, operators are better
positioned to capture maximum value
in IoT, unlike in the smartphone space
where much of the business opportunity
was captured by OTT players. We should
see a more integrated play by leading
operators in the IoT space in mid- to
long-term, at least is some application
areas.” n
team@mymobile.co.in
february 2018 | 61
 burntest
Google Pixel 2 XL
Tried & Tested
Lightens Each Moment!
G
oogle ended the
year 2017 with
two premium
flagship devices;
Google Pixel 2 and Google
Pixel 2 XL, carrying forward its
legacy of much appreciated
Pixel smartphones. The ever-
established fact in the markets
has been,the Google Pixel has
a great camera performance
and guess what, they didn’t
disappoint this time either.
Both these smartphones have
similar optical setup and give
some brilliant shots throughout
the conditions. Last we did
review Google Pixel 2 and
74 | FEBRUARY 2018
this time around we’ve the XL
variant of the same. Most of
the specifications remain the
same except the bigger screen
size and few adjustments at
the back.
Design
The looks of the Google Pixel
2 XL comprises of matte
finish providing you more
comfortable grip of the
phone. The phone is
undoubtedly light in weight
and it is a treat to your hands
because it does not exert any
stress to the muscles of your
fingers because of its size
which fits perfectly in your
hand. At the rear side of the
phone there is 12.2 MP rear
lens which is accompanied
by LED flash. The rear side is
also sporting the fingerprint
sensor which is placed at the
perfect position which comes
in contact with your finger the
moment you lift the phone.
The front side of the device
comprisesan 8 MP camera
at the left corner alongside
screen flash. The bottom of
the device has USB Type-C
port which has dual function
of charging and acting has
headphone jack because
the Google Pixel 2 XL has
removed the 3.5mm jack.
The pavement for sound to
come out is through the four
grilles which are located at
the top and bottom edges of
the smartphone. The SIM
slot is at the left side of the
phone whereas the placement
of power button and volume
rockers is towards the right
side of the phone.
Display
The Google Pixel 2 XL has
an impressive display size as
well which is 6 inches QHD
pOLED display. The display
has resolution of 2880 x1440
pixels and 18:9 aspect ratio.
The display of the Pixel 2
XL provides amazing HD
experience and has various
display features like night light
to adjust the phone brightness
according to the light
condition. The 6 inch display
size provides every detail of
any portrayal on it in full HD
quality. Gaming experience
is also very good because of
the size of the display which
MYMOBILE

is offering extra space. The
screen is protected by Corning
Gorilla Glass 5 which makes
sure that the screen remains
unharmed from any damage.
The Pixel 2 XL is water and
dust resistant certified by
IP67.
Platform
The Google Pixel 2 XL has 64
bit octa-core Snapdragon 835
processor which is one of the
most powerful processor of the
present time. The powerful
processor is fused with 4GB
RAM and can take on any task
without any issue. There is
no issue in multitasking, all
the processes works smoothly
and fluently. The phone can
support any game with no
issues, games like Asphalt8,
NFS etc works smoothly. The
Pixel 2XL has ROM size of
64 GB and cannot be further
expanded, but on my personal
account the internal storage is
sufficient for storing any media
or games. The Pixel 2 XL runs
on Android 8.0 Oreo out-of-
www.mymobileindia.com
verdict
Looks
Distinctively Pixel
09 /10
Cameras 10 /10
Best In Class
Performance 10 /10
Fluidly Smooth
Battery 09 /10
Drains Less also has laser and dual pixel
Value For Money 10 /10 autofocus. The shots taken
Worth it
by the rear camera are very
OVERALL 96% sharp and clear no matter
whether it is day or night. The
front camera is of 8 megapixel
and the selfies taken by it are
PROS Cons very clear. If you like taking
Cameras, No Radio selfies then the Pixel 2 XL is
Processor and 3.5mm your phone and all the filters
Audio jack
of Snapchat designed for
iPhone works fine in Pixel 2
(For detailed specifications,
XL which is not usually found
please refer to My Guide)
in Android OS smartphones.
The camera of the Pixel 2 XL
the-box operating system. The can outlast any dual camera
phone runs like a beast without smartphones. The Pixel 2 XL
any thought of hesitation. At can record 4K video at 30fps
times, it becomes irresponsive or 1080p at up to 120fps.
as well but I will hope that Meanwhile, the front-facing
Google will fix it with further camera can do 1080p at
updates rolling. 30fps video. You cannot even
think of complaining here as it
Cameras has produced some stunningly
The Google Pixel 2 XL has beautiful shots which were
similarity with Pixel 2 in terms properly exposed. The best
of camera. The Pixel 2 XL of XL cameras remains the
has 12.2 MP rear lens. The Portrait mode shots. Simply
rear camera has an upgraded unbelievable! It can easily
f/1.8 aperture with optical compete with any DSLR
stabilisation. The rear camera around.
burntest
Tried & Tested
Battery
The new Pixel 2 XL has
powerful battery support as
well. The battery power of Pixel
2 XL is of 3,520mAh. The
battery lasts at least for 30
to 36 hours of normal usage
once it gets fully charged but,
it takes at least 3 hours to get
charged completely.This will
certainly irk the users who
don’t have much time.The
rapid charging seems to be not
working properly.
Conclusion
The Google Pixel 2 XL
performs like a beast, shots
like a professional camera and
runs as an athlete with very
lesser battery drain. The design
of Pixel 2 XL more or less
remains the same as it was
before with few adjustments.
It will have to compete with
Samsung S8, Note 8 and
iPhone X as it’s being sold
at around Rs 64,999 across
online portals for the 64GB
variant. n
haider@mymobile.co.in
FEBRUARY 2018 | 63
Tried & Tested burntest

Honor View 10
H
onor, the sub-brand
of one of the world’s

Best AI-driven handset under 30K at leading technology

giant Huawei, has
the moment! tasted much of success into the
Indian smartphone market with
series of launchessuch as Honor 6X,
Honor 9i, Honor Holly 4, Honor 7X,
Honor 8 Pro and now the company
has come up with its latest innovation
called Honor View 10. The China-
based company is touting it as their
first Artificial Intelligence (AI) driven
smartphone for the consumers. With
this new smartphone, Huawei might
aim to drive the smartphone market
dominated by selfie-centric mobile
phones. We’ve got the Navy Blue
version of Honor View 10 for you.
So let’s check this out that how it
responds to our commands.

Design
The new Honor View 10 is an eye
catching smartphone because of its
sleek body and attractive colour. It
has bezel less design which makes
the device operative with one hand
despite its big display size. The
phone is available in two colour
variants Navy Blue and Midnight
Black. The device is undoubtedly
light and there is no issue in carrying
it or operating it. The bezel-less View
10 has unibody design with both
volume rocker and power botton on
the right of the device. The module
of rear cameras bulges out of the
back panel which makes it uneven
while placing it on a flat surface.
The fingerprint sensor is embedded
on the front, right below the display,
which also serves as home icon. It
works really fast and accurate on
most occasions. It has Type C port
for charging at the lower panel.
Overall, the design is an attraction
of the View 10 and it’s not slippery
either.

64 | FEBRUARY 2018 MYMOBILE


Display
Honor View 10 has impressive
display size of 5.99 inch which
provides a vast view of anything
being displayed on the screen
either you are playing any
media or you are reviewing your
shots captured by the camera.
The phone with such a huge
display gives the complete
satisfaction of playing any
game. It has a resolution of
1080x2160 pixels and aspect
ratio of 18:9 which provides
a complete thrilling display of
anything being displayed on
the phone. The display of the
View 10 is quite bright and
immersive to go with the huge
size.
Platform
Honor View 10 is the first AI
processor phone from Huawei.
It has Huawei own Kirin 970
chipset which delivers stronger,
faster and exciting smartphone
experience. It possess built in
Neural Processing Unit (NPU)
which enables deep learning
based on user behaviour. The
Honor View 10 has EMUI 8.0
which works together with the
AI technology to understand
how you use your smartphone
and allocates resources by
anticipating your behaviour.
The AI processor enables the
device to run smoothly even
after continuous use of the
device. The new Honor View
10 has an impressive RAM to
match the AI processor. The
phone is carrying 6 GB RAM
which can handle any multi
task without even raising the
phone temperature. Together
with the AI processor the
RAM guarantees you to have
www.mymobileindia.com
verdict
Looks
09 /10
Premium Finish
Cameras 10 /10
Brilliant results
Performance 10 /10
Very Immersive
Battery 08 /10
Compliments it
Value For Money 10 /10
Has it all you
need
OVERALL 94%
PROS Cons
Camera, Lacks Radio
Processor and Water
resistance
(For detailed specifications,
please refer to My Guide)
undisturbed experience while
performing any task. The RAM
supports all the games no
matter what size they possess.
The phone is packed with
internal storage of 128 GB
which is more than enough to
store anything on the device
and further it can be expanded
with the help of microSD card.
Performance
The Honor View 10 has
something new to offer for the
game addicted individual who
doesn’t like any disturbance
while being indulged in
gaming. The phone has
game suite with intelligent
optimization which enables
smooth, seamless, speedy
gaming experience. The
phone’s uninterrupted gaming
function doesn’t allows any
unnecessary calls or messages
to get in between when you are
playing any game.
Cameras
Honor View 10 allows you
to capture images similar to
that captured in a DSLR. The
phone has combination of
dual lensesrear camera 20MP
+ 16 MP and faster focusing
technology. The rear camera
delivers sharp and clear images
in every condition and the LED
flash at the rear side helps
you to capture clear images
even at night. It has dual f/1.8
aperture and intelligent scene
recognition which delivers
incredible image quality even
when you are shooting from
far. The phone possesses
intelligent photography
algorithms and identifies 13
different types of scenes and
objects. The Honor View 10
has 13 megapixel AI selfie
camera to deliver beautiful
selfies at any occasion, place or
lighting condition. The phone
also has motion detection and
smart camera configuration.
Battery
Honor View 10 carries battery
burntest
Tried & Tested
of 3,750mAh which is far
beyond enough to let you fully
utilise your device without
the concern of charging it at
regular occasion. It has 5/4.A
Honor supercharge and to
add to this it has smart power
management to increase the
efficiency of the battery.It has
4G VoLTE, Bluetooth 4.2,
Wi-Fi, Hotspot and GPS. Other
features include Facial Unlock,
AI accelerated translator,
Smart Tips, Easy Talk, and
Intelligent Notifications lock,
Intelligent Display Rotation
etc.
Conclusion
Clearly, the Honor View 10 is a
disruptor in the 30K segment
which has been largely
dominated by OnePlus. The
AI-driven beautiful smartphone
is being complimented with
its powerful processor coupled
with NPU, dual rear lens setup
and bezel-less display to name
a few. Priced at Rs 29,990,
Honor View 10 is a serious
competitor for OnePlus 5T and
Samsung Galaxy A8+. n
haider@mymobile.co.in
FEBRUARY 2018 | 65
Tried & Tested burntest
Samsung Galaxy A8+ (2018)
A Good Way to Begin 2018!
F
ollowing the
success of the
year 2017 with
path breaking
smartphones such as Galaxy
S8 and Note 8, awell-known
smartphone manufacturer,
Samsung, has started the
year 2018 with a its latest
smartphone Galaxy A8+
(2018). The company is
not just focusing on the h
igh pricedsmartphones but it
also takes into consideration
mid and low price ranged
smartphones with products
like Samsung OnMax. So in
this review we will see whether
the company is able to carry
its legacy or not with Galaxy
66 | FEBRUARY 2018
A8+ (2018).
Design
The new A8+ (2018) is
undoubtedly a beauty with
curved body shape and a
big display size of 6 inches.
Despite having such body
it’s very comfortable to hold
and carry out any action. The
fingerprint sensor in the new
A8+ has got a new renovated
look which is the circle
fingerprint sensor is more now
oval and located just below
the rear camera. The rear side
of the device is also sporting
LED flash and the company’s
logo in the centre at the rear
side. The front of the device is
sporting the dual selfie camera
and also the notification
indicator at the top of the front
side and towards the bottom
of the front side of the phone
lies the capacitive keys. The
phone has interestingly two
SIM trays one being located
at the left side of the phone
carrying just one SIM and
the other SIM tray is a hybrid
SIM slot with a capability of
carrying the second SIM and
the microSD card which is
a new feature upgraded in
the new Samsung A8+. The
placement of the physical
buttons like the volume
rockers and the power button
has been separated. The left
side of the phone is sporting
the volume rockers and on the
side which is right side of the
phone is carrying the power
button. It sometimes gets
awkward or it could be said
that it takes time to adjust to
the placement of the buttons
at the opposite sides. On
the other hand looking at
the bright side of this new
buttons placement is that it
avoids any mistake of pressing
the buttons altogether. The
bottom of the device is
sporting the USB Type-C port
and the 3.5mm headphone
jack. To some extent the
phone is water and dust proof
as well.
Display
The display size of new
Samsung A8+ is of impressive
6 inch which is similar to the
2017 model C9 pro which
also sported the same display
size. The big display size
MYMOBILE

provides a wide angle and
more open space for you to
perform any task. To match
the big display size A8+ it has
screen resolution of 1080 x
2220 pixels and an aspect
ratio of 18:5:9. This display
size and its resolution in other
terms is called as the Infinity
Display.
Processor
In the new A8+ the company
has loaded the phone with
new octa-core Samsung
Exynos 7885 SoC processor
with two cores clocked at 2.2
GHz and six cores clocked at
1.6 GHz. The new processor
works smoothly and can
handle multi-tasking without
breaking any sweat. While
testing it was found on some
occasions the some processes
like the opened apps do not
load up when you try to open
them from the multi task bar.
On some occasions the apps
gets hanged up and all blank
with complete white screen
but it was just 2-3 times
which was later not noticed.
The new processor Exynos
7885 is the latest mid-range
processor from Samsung. The
processor is paired up with a
powerful RAM of 4GB which
keeps the functioning of the
device in a well maintained
situation reducing the risk
of overheating when multi-
tasking or even playing any big
games like Need For Speed
2017, Asphalt, Pokemon
Go etc. The internal storage
is of 64 GB which is more
than enough storage to store
any media or application
on your phone. To add to
www.mymobileindia.com
burntest
Tried & Tested
the advantage of the device
the company has dedicated
different microSD card slot
which helps in expanding of
your internal storage or the
ROM. The Operating system
on the phone has Samsung
Experience 8.5 based on
top of Android 7.1.1 Nougat
that delivers a customised
experience.
Cameras
Another luring feature of
the new Samsung A8+ is
the presence of dual selfie
cameras with the two sensors
being of 16 and 8 Megapixel
respectively. There is no
dedicated LED flash in the
dim lighting condition. The A8+ has a non-removable
phone which is quite odd to
front camera possess features battery of 3,500mAh which
find out but the screen flash is
like Bibxy Vision, Live focus, is long lasting and can stand
present which works perfectly
Stickers, Beautification modes throughout the day with just
just like the LED flash and
etc to enhance your selfies being charged once in a day.
does not disappoint you with
further. The rear camera has a When tested the battery of the
the selfies taken in dark or in
16 megapixel sensor with an phone performed just as what
aperture if f/1.7. The images we expected form it lasting
verdict captured were extremely clear throughout even after playing
and well defined. The rear games for hours, watching
Looks
09 /10
Huge camera captures every detail movies and using many
Cameras 09 /10 that has been in the frame of applications.
Front Magic
the camera and in the reach
Performance
No complaint
09 /10 of the lens. The images taken Conclusion
by the camera of A8+ are The new Samsung Galaxy A8+
Battery 09 /10
Lasts a day admirable and proficient and (2018) set a good tempo for
Value For Money 09 /10 if you like to have the feel the company this very New
Justified
of real life coloured images Yearin the starting premium
OVERALL 90% then the camera of A8+ will segment. The dual selfie
not disappoint you at all. The lenses, huge display and IP
videos recorded from the resistance makes it a good
camera are well and in HD choice for the buyers at Rs
quality and in the presence 32,990. It will have to face the
PROS Cons of good network coverage and heat of OnePlus 5T and Honor
Selfie Lenses, Heavy
speed the video calls are clear View 10 in the market.A8+
Display, IP68
Resistance without any image break. is bit on the heavier side as
compared to its predecessors
(For detailed specifications,
please refer to My Guide) Battery and competitors in the fray. n
The new Samsung Galaxy haider@mymobile.co.in
FEBRUARY 2018 | 67
Tried & Tested burntest
10. or D
A Worthy Smartphone at Entry Level!
T
he latest
smartphone brand
which has entered
into the Indian
smartphone market is Amazon-
backed 10.or which has come
up with its latest launch of the
budget smartphone 10.or D.
The company has previously
launched 10.or E and 10.or
G models. The strong point of
the Chinese company Huaqin
Technology is that it is offering
great deal of features in low
price range smartphones
which is attracting the users.
68 | FEBRUARY 2018
The new entrant knows for sure
what does the smartphone
lovers seek in a smartphone.
The first launch of the New
Year 2018 from the Tenor
(10.or) is the 10.or D. We will
be looking at various aspects
which the smartphone as what
it has to offer for the buyers.
Design
The new 10.or D body has
plastic all over with back panel
sporting a metallic finish. The
body is light in weight as well
and fits your hand comfortably
allowing comfortable usage
of the device. The volume
rockers and the power knob
is located at the right side of
the phone. At the left side of
the phone lies the SIM tray
which has dual SIM carrying
capacity and a dedicated
slot for microSD card giving
the device an extra leverage
of being preferred by the
users. The front of the phone
has selfie camera towards
left corner and the earpiece
in the centre of front side.
The rear side of the phone
is sporting the rear camera
with LED flash. The rear side
also has fingerprint sensor
which is usually not found in
smartphones of the price tag
which the 10.or D is having.
The bottom of the device is
sporting the USB port and the
mic. At the top of the phone
lies the 3.5mm headphone
jack.
Display
The new 10.or D is sporting
neither too big nor too small
full HD display of 5.2 inch.
MYMOBILE
 burntest

Tried & Tested

The screen resolution of the
device is of 720x1280 pixels.
The display will give you
complete satisfaction without
making you feel or developing
the feeling of the screen
being small. The display is big
enough to allow you to have a
wide viewing angle of anything
which is being portrayed on
the screen. The display has
saturated colours embedded
emitting sharp colours. The
screen is protected by the
Gorilla glass to prevent any
harm to the screen. The
store large files and videos and size which
display size also allows you to
that’s not all, the storage can allow you to have
have good gaming experience
further be expanded to 128GB uninterrupted gaming carrying the battery power of
as well.
with the help of microSD experience without getting 3,500mAH. The 3,500mAh
card giving you enough space hanged while you are playing. battery lasts throughout the
Platform to store anything you wish day even after the constant
The new 10.or D is powered
for. The device is running on Cameras use of the phone. Other
by Snapdragon 425 cloaked at
the Android 7.1.2 operating After the RAM there is another connectivity options include
1.4GHz quad-core processor
system. The RAM can support attracting aspect of new 4G VoLTE, Bluetooth 4.2,
which is meant to deal with
medium sized games which 10.or D is the camera of the Wi-Fi, USB OTG, and FM.
the running applications and
does not require high RAM phone. The phone is featuring The sensors on the phone are
other tasks of the phone with
13MP rear camera along with compass sensor, proximity
ease by reducing the workload.
verdict flash which enables you and sensor, accelerometer and
The device carries a 3 GB RAM
gives you benefit of clicking gyroscope.
which is capable of dealing Looks
06 /10
Simple
images in every condition, no
with any process reducing
Cameras 08 /10
matter whether it is dusky or Conclusion
the pressure amount on the Pleasant Shots dark conditions. The images The new 10.or D seems to
processor and as well as on the Performance 08 /10 taken from the rear camera be a good beginner for the
battery life of the device. The Smooth
companion are satisfactory and well people who want to upgrade to
3 GB of RAM when fused with 08 /10 clear. There are other features a smartphone. The processor
Battery
the processor is good enough Suffices a day attributed with the rear camera along with 3 GB of RAM (it
to let you have a good gaming Value For Money 09 /10 like portrait mode, landscape has 2GB variant also) proves
experience as well. The Truly Justified
mode and many others. The appropriate for it while it
RAM and the processor is the OVERALL 78% selfie camera is of 5 Megapixel also has good camera setup
attracting feature of the 10.or
with no selfie flash which and decent battery life at Rs
D because it is offering 3 GB
restricts the usage of front 5,999. There are Redmi 5A,
RAM which is not easily found
camera only in well lighted InFocus Vision 3 and Moto
in the smartphones of the
conditions. C as its competitors in the
price range which the 10.or PROS Cons market. Being marketed by
Processor, Competition
D is having and this feature
Rear Lens Battery Amazon India 10.or D might
for sure to attract the users The new 10.or D is sporting have an advantage over the
who likes to do multitasking. a powerful battery to last
(For detailed specifications, offline players. n
The new 10.or D has 32 GB of please refer to My Guide) for long hours. The phone is haider@mymobile.co.in
ROM which is quite enough to

www.mymobileindia.com FEBRUARY 2018 | 69

Tried & Tested burntest
Micromax Canvas
Infinity Pro
A Pro-selfie smartphone!
O
ne of the most
prominent and
established
Indian
smartphone company
Micromax has now reached
upto Infinity models of
smartphones as in the past
it had done reasonably well.
It was one of the first budget
smartphone makers available
in the Indian smartphone
market fulfilling the needs
of smartphone lovers at that
time. Micromax is well
known for its budget
smartphones and mid ranged
smartphones which were
aimed at delivering greater
performance and power.
Last year we talked about
Micromax Canvas Infinity
which attracted the users
with its 18:9 display aspect
ratio, cameras and the
powerful processor. Though
the Micromax Canvas Infinity
lacked the metal body but
still it did a good business.
But,in this review we have the
upgraded form of the previous
model which is Micromax
Canvas Infinity Pro which is
luring the users with its new
and interesting features such
as 5.7 inch HD IPS screen,
dual selfie camera, powerful
RAM and ROM etc. So we
will be looking in detail about
the features of the Micromax
Canvas Infinity Pro in this
review.
70 | FEBRUARY 2018
Design
The new Micromax Canvas
Infinity Pro is a classic looking
smartphone with aluminium
body which is compared to its
previous model Canvas Infinity
is new because the previous
model had plastic body which
might somewhere added to
the minus point but it is now
overcame with the aluminium
body to provide rigidity to the
device. At the rear side of the
phone there lies the primary
camera in the centre at the
top of the rear side and further sensor for easy access. Display
accompanied by LED flash The rear side is also sporting The new Micromax Canvas
and just some centimetre the logo of the device towards Infinity Pro has the display
below lies the fingerprint the lower side. The front size as similar to Micromax
side of the device is sporting Canvas Infinity. The phone
the powerful dual camera has 5.7 inch full vision
verdict with the LED flash and display with a resolution of
Looks capacitive keys towards the 720x1440 pixels and also
Sleek Design
08 /10
bottom of the display. At the has impressive aspect ratio
Cameras 09 /10 left side of the device you will of 18:9. The display size is
Best part of it
find the dualSIM tray with such that it improves your
Performance 07 /10
Very basic dedicated slot for microSD visual experience without
Battery 07 /10 card which is another plus any increase in the size of
Survives a day point of the new Micromax the phone and also produces
Value For Money 07 /10 Canvas Infinity Pro. The saturated colours to let you
Could be a choice
volume rockers and the enjoy a thrilling experience
OVERALL 76% power knob are at the right of performing any task on
side of the device. At the the display. The screen has
bottom of the device lies protection of 2.5D curved
the USB port and a single glass.
speaker grille. The top of the
PROS Cons phone is sporting the 3.5mm Platform
Front Competition headphone socket. The device The new Micromax Canvas
Camera might feel heavy because of its Infinity Pro has quad-core
metal body when compared to Qualcomm Snapdragon
(For detailed specifications,
please refer to My Guide) its previous model Micromax 430 SoC processor which is
Canvas Infinity. in a budget smartphone is
MYMOBILE

powerful enough to handle
majority tasks. The processor
is paired with 4GB RAM which
in the previous Canvas Infinity
was 3 GB, so the Pro now has
upgraded RAM as well. The
fusion of processor and RAM
keeps the functioning of the
device at stable state. The
processor handles games,
though there might be some
noticeable heating but that
is sorted by the device so
you can easily enjoy gaming
without any hindrance. The
phone offers 64 GB internal
storage which allows you to
store your desirable media,
games etc. and further it can
be expanded further all thanks
to the dedicated microSD
card slot in the SIM tray.
Micromax Canvas Infinity Pro
has Android Version 7.1.2
operating system.
Cameras
The main attractive feature
which may drive the attention
of the users is the 20
megapixel dual front camera of
Micromax Canvas Infinity Pro.
The 20 MP camera is assisted
by the LED flash which
works in coordination with
the camera at the dim light
conditions delivering clear
selfies 24x7. The selfie camera
has other various interesting
features as well like face
beauty and many more which
you will find interesting and
helpful in case you want to opt
for editing or putting effects in
your selfies. The rear camera is
also impressive as well with 16
megapixel and LED flash. The
new Micromax Canvas Infinty
Pro possess powerful camera
www.mymobileindia.com
burntest
Tried & Tested
which is delivering great
images from both the primary
and secondary camera.
Battery
The new Micromax Canvas
Infinity has 3,000mAh non
removable battery which
is able to last long a day. It
could have been more as the
category in which Infinity Pro
falls prefer bigger battery life.
Conclusion
The Micromax Canvas Infinity
Pro takes the experience of
Infinity to a more refined
platform where we get dual
selfie lenses and metallic
body. Canvas Infinity is
priced at Rs 13,999 and
it performed well on
various aspects.There are
minor improvements in
processor and RAM of
Infinity Pro as compared
to Canvas Infinity.
But, it has to battle it
out with the likes of
Xiaomi Mi Max 2,
Honor 7X and Moto
G5s Plus. n
haider@mymobile.co.in
FEBRUARY 2018 | 71
Tried & Tested burntest
Xiaomi
T
he Indian
smartphone
market is flooded
Redmi 5A with varieties
of smartphones of various
Makes A Mark In The ranges. The most successful
smartphone brand which made
Entry Segment! a great amount of selling deals
in the year 2017 is Xiaomi
Redmi. The reason for the
success of the Xiaomi Redmi
smartphones are that theyhave
to offer something new and
extra in a lesser price
when compared to other
smartphone companies.
In the year 2017 we
72 | FEBRUARY 2018
witnessedsmartphones from
the company like Redmi Note
4, Redmi A1, Redmi Mix2,
Redmi Y1 etc. In our last review
we talked about the Redmi Y1
which was a budget smartphone
and today in this review we will
be talking about another latest
entry segment smartphone
launch from the company which
is Redmi 5A. The new Xiaomi
Redmi 5A is considered to be
the upgraded version of the
previous Xiaomi Redmi 4A.
Design
The new Redmi 5A is an
average looking smartphone
with the metal finishing at the
rear side of the phone body.
The body of the Redmi Y1 is of
metal and have curved edges
all around.The rear side has
the secondary camera along
with LED flash. The front side
of the phone has the selfie
camera above the display but
there is no selfie flash which is
adding to minus point of the
device. Below the display there
are the capacitive keys with
the home key in between. At
the left side of the phone
there are two trays on
is for the single nano
SIM and other for the
microSD card. To
the right side of
the phone there
are the volume
rockers and
MYMOBILE

the power button. The phone’s
speaker grille runs along the
entire lower back. There’s a
Micro-USB port on the bottom
and a 3.5mm audio socket
on the top. One interesting
touch is the presence of an IR
emitter on the top, which you
can use to control household
appliances. The phone is light
weighted and imposes no
burden while carrying it around
as it easily fits your palm and
also easily fits in your pocket.
Display
The new Redmi 5A features
fully laminated 5 inch
compact HD display which in
its price ranges an acceptable
smartphone. The screen
resolution of Redmi 5A is of
720 x1280 pixels. The display
is also featuring Reading mode
which protects your vision and
reduce eye fatigue by filtering
out the blue light. The display
size and the resolution lets
you enjoy every detail of any
sort of video or work doing in
a clear HD quality. The screen
is protected by Corning Gorilla
Glass which protects the
screen from scratches and any
breakage.
Platform
Redmi 5A is powered by octa-
www.mymobileindia.com
of battery. One can enjoy
verdict decent amount of gaming
Looks
as well as the RAM supports
Feels Nice
08 /10 various games and let you
Cameras 07 /10 play them without producing
Rear Outshines any hindrance. The ROM
Performance 08 /10 capacity of device is of 16 GB
Goes in sync
which lets you carry decent
Battery 07 /10
Sustains a day amount of files in your phone
Value For Money 09 /10 whether be its any media,
A good beginner
games or applications. The
Redmi 5A comes pre-loaded
OVERALL 78%
with MIUI 9 and operating
system of Android 7.1.2.
MIUI 9 is loaded with system
level customizations and
optimisations for performance
PROS Cons
Display, Plastic and battery life.
Processor Body
Cameras
(For detailed specifications, The new Redmi 5A has a
please refer to My Guide)
rear camera of 13 Megapixel
with PDAF. The rear camera
core Qualcomm Snapdragon has rear LED flash to assist
425 processor with four cores the camera in taking pictures
clocked at 1.4GHz which even at dark and dim lighting
will take your app load with conditions. The images taken
ease resulting in smooth by rear camera are decent and
performance of the device. clear with the addition of crisp
The processor easily handles in them. The phone is sporting
multi-tasking and let you enjoy selfie camera of 5 Megapixel
various apps at the same time. which gives decent images
The phone is carrying 2 GB in daylight and well lighted
ROM which is mostly seen in condition but in dim and dark
low priced range smartphones. light conditions the usage
The RAM together in sync with of selfie camera is limited
the processor works flawlessly because of the lack of selfie
and helps reducing the heating flash. The front camera has
burntest
Tried & Tested
f/2.0 large aperture.
Battery
The battery power of Redmi
5A is 0f 3,000 mAh which can
last throughout the day with
a single charge. The powerful
battery of the Redmi 5A can
let you have non-stop hours
of entertainment and fun.
There is little heating of the
device noted while charging
it but it gets cooled down
shortly.Other connectivity
options include Bluetooth
4.1, Wi-Fi, 4GVoLTE. The
sensors included infrared,
accelerometer, proximity
sensor and ambient light
sensor.
Conclusion
The Redmi 5A makes an
impact in the entry segment
market with good overall
specifications such as rear
camera, crisp display and
nice processor. The
smartphone is available at
Rs 4,999 which makes it an
ideal option to shift to next
level, i.e, to a smartphone
from feature phone. The things
which might go against the
Redmi 5A are the mediocre
battery life and noisy front
camera. n
haider@mymobile.co.in
FEBRUARY 2018 | 73
Tried & Tested burntest

InFocus Vision 3
Focussed on Camera and Battery!

T
he smartphone market is mainly dominated company has launched a new being backed by Foxconn
sector of India by Asian smartphone smartphone in the in India. The company
is witnessing a manufacturing firms but in budget range section of wants to add the portfolio of
wide range of this review we will be talking smartphones by analysing budget friendly smartphones
smartphone launches in every about the new launch of the majority of the Indian where there has been huge
price range be it low to mid to smartphone whose main population and the market traction as compared to other
high priced smartphones. functioning unit is located dynamics in whichInFocus segments.
The Indian smartphone in the state of Oregon U.S. The Vision 3 plays. InFocus is
Design
The new InFocus Vision
3 has plastic body which
gives the smartphone a
light and attractive look
and also at the same time
providing portability. The rear
side of the phone has the
fingerprint sensor for easing
the accessibility and also the
primary camera is located
at the back side assisted by
the LED flash. The device is
comfortable to hold because
of its compact size but on
constant use might feel little
heavier. The front side of the
phone has the selfie camera
and towards the end of display
lies the capacitive keys. The
bottom of the device has the
USB port and at the top of
the phone lies the 3.5mm
headphone socket. One can
find the volume rockers and
the volume button at the right
side of the device and towards
the left lies the SIM tray.

Display
InFocus Vision 3 has 5.7 inch
HD+ On-Cell Display and has
18:9 aspect ratio which is
one of the attractive feature
of the InFocus Vision 3. You
can enjoy HD experience

74 | FEBRUARY 2018 MYMOBILE


without missing any detail as
the display size lets you have
big viewing frame. The display
size provides good gaming
experience as well allowing you
to make full use of display size
.The display possess saturated
colours providing clear image
and good brightness. The
screen protection is provided
by 2.5D curved glass which
keeps the device safe from any
minor injuries due to sudden
fall or scratches.
Platform
The new InFocus Vision 3 has
octa-core MediaTek processor.
The processor can handle
various tasks at once but fails
to give multitasking. The use
of big apps might sometimes
cause the phone to get heated
up. InFocus vision 3 has 2GB
RAM which is usually found
in budget smartphones and
together with the processor.
The phone has 16 GB of ROM
which provides decent amount
of storage capacity to store
apps and various media files.
Further it can be expanded
with the help of microSD card.
The gaming experience is
satisfactory as well as it allows
www.mymobileindia.com
you to enjoy the games which 13MP + 5MP with the phone
requires the RAM size of 2GB to capture every minute details
which is being offered by the and the LED flash is providing
phone. InFocus vision 3 has the users with an advantage of
Android 7.0 Nougat (InLife capturing images at dark and
UI 2.0) operating system. The dim light conditions. The rear
processor didn’t perform well camera also has various effects
as a whole which is a kind of and filters to let you capture
disappointment for me. images in whatever shades
you choose to prefer.The selfie
Cameras camera is of 8 megapixel with
The new InFocus Vision 3 is no selfie flash which means
offering dual rear camera of that the users are restricted
using the selfie camera in
verdict dim and dark light conditions.
Looks
The camera performance is
Neat and Big
08 /10 good and has all those aspects
which a smartphone of budget
Cameras 08 /10
Justified Results range should possess but the
Performance 07 /10 lack of front LED flash might
Works Fine
let the users to be in double
Battery
Very good
09 /10 mind before approaching the
phone.
Value For Money 08 /10
A worthy purchase
Battery
OVERALL 80% The battery power is the main
attractive feature of InFocus
Vision 3 which is for sure
to last long. The phone has
Cons 4,000mAh battery power
PROS
Battery, Plastic which will undoubtedly last for
Rear Lenses Body more longer period allowing
you to have unlimited fun
(For detailed specifications,
whether its playing games,
please refer to My Guide)
watching or playing any
burntest
Tried & Tested
media or surfing the internet.
Overheating while charging
is being noticed which is the
issue with the phone but it is
resolved as well by the phone
but it takes a little longer time
to make the phone to reach the
equilibrium state.
The connectivity features
include 4G, Bluetooth 4.0,
Wi-Fi 802.11 b/g/n, GPS,
microUSB 2.0. The 4G
availability lets you enjoy all
the offers from various network
providers.The phone also
has various sensors as well
like Accelerometer sensor,
Proximity Sensor, Ambient
Light sensor, Compass sensor
and Fingerprint sensor.
Conclusion
Overall, the new InFocus Vision
3 is a decent smartphone in
the budget ranged smartphone
with powerful battery and dual
rear camera. The negative
points include lack of selfie
flash, sluggish processorand
it also has the heating issue.
Priced at Rs 6,999, Vision 3
has potential of being a good
choice in the budget segment
with bezel-less display. n
haider@mymobile.co.in
FEBRUARY 2018 | 75
 burntest
Smartron t-phone P
Tried & Tested
A Worthy Option in the Budget Segment!
S
martron, an IoT-
backed company,
is the new addition
to the smartphone
race in the Indian smartphone
market offering wide range
of smartphones such as
srt-phone and t-phone. The
company is of Indian origin
and clearly understands what
76 | FEBRUARY 2018
are all those features people
wants to have in a smartphone
which can be easily affordable
and durable in the course of
long run. The latest model
of smartphone which the
company has launched is
Smartron t-phonePwhich is
considered into the section
of budget smartphones and
tagged at a price of Rs 7,999.
We’ve reviewed the device for
you. Here it goes.
Design
The new Smartron t-phoneP is
beautiful looking smartphone
with all metal body and curvy
streamlined shape which is
making the device to look
good and at the same time
the curvy edges allowing
comfortable grip while holding
the phone. The device is
not heavy to hold despite of
being made of all metal. The
physical attributes of the
phone includes a fingerprint
sensor at the rear side of the
phone which is like a bonus in
a budget smartphone because
it is not easily available in
budget smartphones. The
rear side of the phone also
has the rear camera which
is accompanied by the LED
flash. The front side of the
phone is sporting front camera
towards the left side having
proximity light sensor lying
next to it and then there is
selfie flash /front flash. The
capacitive keys are below
the display screen. The
right side of the phone is
having the volume rockers
above and the power knob
below the volume rockers.
The hybrid SIM tray is
located at the left side of
MYMOBILE

the phone. The bottom of the
phone is having two speaker
grilles and the USB port. At
the top of the phone lies the
3.5mm headphone jack.
Display
Smartron t-phone P has a
display of 5.2 inch in full HD
with the screen resolution 720
x 1280 pixels. The display
offers saturated colours and
gives clear view of anything
you are watching or performing
on screen whether being
it watching your images
or videos. The experience
of playing any game is
satisfactory as well because
of 5.2 inch compact sized
screen. The screen is protected
by Gorilla Glass which acts as a
protective layer for the screen.
Platform
Smartron t-phoneP is powered
by an octa-core Qualcomm
Snapdragon 435 SoC with four
processing cores at 1.4GHz
and other four cores at 1.1
GHz. The processor is meant
to deal with action without
getting any hindrance from any
app which when used at the
time of multi-tasking or at a
time of playing any game.The
8 processing cores of Smartron
www.mymobileindia.com
by Smartron in t-phoneP is 32
verdict GB which is quite a decent
amount of storage to allow you
Looks
Solid built
08 /10 to store various apps and files
Cameras 07 /10 on your phone. The storage is
Rear outshines
further expandable up to 128
Performance
Nothing to
08 /10 GB with the help of microSD
complain card.
Battery 10 /10
Can’t ask for more
Cameras
Value For Money 08 /10
A good buy Smartron t-phonePhas a rear
camera of 13 Megapixel with
OVERALL 82% f/2.2 aperture which delivers
clear shots. The images
captured during day time are
sharp and well detailed. The
rear camera has night mode
PROS Cons embedded to allow you to take
Battery Front camera
clear images even at night. The
selfie camera is of 5 Megapixel
(For detailed specifications,
with a bonus of selfie flash
please refer to My Guide)
which is very rare in budget
smartphones. The selfies taken
t-phoneP is coupled with 3 during day time are well clear
GB RAM. The RAM size is the and crisp but at night with the
attractive feature of this phone flash coming in play the quality
because mostly the budget of the image degrades a bit.
smartphones do not offer such There are preloaded features
RAM. The 3 GB RAM with as well like Beautify, HDR,
the processor reduces the Panorama, Time Lapse etc.
workload of the device helping overall, both the lenses showed
in better performance of the satisfactory results and can
device without causing any be within the demands of the
heating issue while using big target audience it’s aimed at.
apps. The RAM hardly allows
the phone to hang in between Battery
any task. The ROM size offered The phone has non removable
burntest
Tried & Tested
battery of 5,000mAh which
is the main attractive feature
of the phone and will drive
the attention of users towards
the phone. To charge such
powerful battery the company
has provided a charger which
takes the input of 100-240V
and output of 5.0V which
quickens the charging of the
phone. This will certainly add
more value to the device as the
needs of having bigger battery
is going up with time as data
consumptions are becoming
cheaper and convenient.
Conclusion
The new Smartron t-phoneP
has all the potential of being
a good budget segment
smartphone with features such
as bigger battery, 13MP rear
camera, capable processor
and sufficient amount of
inbuilt as well as expandable
storage options. Available at
Rs 7,999, t-phoneP will be a
key differentiator in the budget
segment.There are Redmi 4,
InFocus Vision 3 and Moto
C Plus as the other options
available near around t-phone
P, if you prefer different
taste. n
haider@mymobile.co.in
FEBRUARY 2018 | 77
Tried & Tested burntest

Comio C2
A Big Battery Budget Buy!

C
omio is the new
Design the phone you will find bottom of the device has the
smartphone brand power knob and the volume 3.5mm headphone socket
The new Comio C2 is a
which we recently rockers. The front side has along with the USB port.
beautiful compact sized
saw in the Indian the selfie camera and also the
smartphone which fits in
smartphone market catering
your hand comfortably. The capacitive keys towards the Display
in the low to mid ranged lower part of the display. The The display size of the phone
device is somewhat heavier
smartphones with interesting
but it is felt only when you are
feature to lure users from the
prolonging the time of usage.
variant socio economic Indian
The device is easy to carry
population. The company
around as well. The body of
has the lineage of devices
Comio C2 is made up of tough
such as P1 and S1. Keeping
plastic fibre with black and
in mind the need of people
gold detailing at the back. The
who can’t afford high priced
lining of rear camera is also
smartphones the company
surrounded by rim of golden
has tried to compress all the
colour. The rear side of the
desirable traits which one
phone has the rear camera
smartphone should possess in
with LED flash and in centre
its latest launch C2 and we will
you will see the logo of the
be reviewing all the features
company. Opening the rear
of the phone for you.In this
panel beneath lies the SIM
review the phone which we
slots and a different slot for
have been provided is of black
the microSD card. At the right
colour and the rim, power
side of
knob, and volume rocker has
golden colour on them.

78 | FEBRUARY 2018 MYMOBILE


is of 5 inch HD IPS. The
resolution of Comio C2 display
os of 720x1280 pixels and
294 PPI. The display size
provides enough viewing size
so that one can easily enjoy
watching any video or playing
games. The display size won’t
disappoint you and no details
will be missed. The screen is
protected by the 2.5D glass
which prevents the display
from scratches and provides
resistivity while the device falls
by chance.
Platform
The new Comio C2 is powered
by 1.3GHz quad-core
processor and carries a 2
GB RAM which is capable of
handling normal day to day
usage. It’s not meant for the
game enthusiasts. The 2 GB of
RAM is quite good enough to
let you have satisfying gaming
experience as well but the
big sized games won’t work
effectively and might cause
device to freeze on many
occasions. The Comio C2 has
16 GB of ROM which is quite
enough to store files and videos
and that’s not all, the storage
can further be expanded with
the help of microSD card
giving you enough space to
www.mymobileindia.com
burntest
Tried & Tested
store anything you wish for. like Snapchat and many other Battery
There are various applications big sized applications or any The Comio C2 has a powerful
as well which cleans up the big sized games. battery of 4,000 mAh which is
junk from the phone and adding to the plus point
helps in smooth working of Cameras of the phone. The battery is
the phone. The Comio C2 The Comio C2 offers
sure to last for long providing
has the Android 7.0 Nougat impressive cameras and
long hours of non-stop fun
allowing the users to get the both the rear and selfie
and entertainment. The
benefits of latest update of cameras are of 8 Megapixel.
phone do heat up while
the android operating system. The rear camera is of 8
playing games which
The processor of the device Megapixel with LED flash
might make you feel little
mightadd to the disadvantage which lets you click clear
uncomfortable and heating
because the 2GB of RAM images even in the dark
is also observed a bit during
somewhere restricts you from conditions. The images taken
charging which is not the
using certain big applications in daylight are quite clear
matter of concern. The
and crispy delivering all the
phone also has Wi-Fi, GPS,
verdict details of the image clicked.
Bluetooth, 4G VoLTE.
The selfie camera is of 8.0
Looks
Attractive back
08 /10 megapixel which performs
Conclusion
well in the daylight but it
Cameras 07 /10 The Comio C2 fits easily
Perform well in lacks the selfie flash which
daylight into a budget pocket with
07 /10 adds to the disadvantage of
Performance huge battery life, nice camera
Decent the phone. The selfies taken
experience and attractive
09 /10 are quite clear and beautiful
Battery design. The consumers in
Stands out in well lighting conditions.
07 /10 this particular segment
Value For Money The camera app features a
A nice pick would not be surprised if C2
face beauty mode and you
does not perform well on the
OVERALL 76% can adjust the exposure,
gaming front because they
white balance, anti flicker,
do not expect it to be. Being
anti shake. The overall
sold at Rs 6,899, Comio C2
performance of the Comio
can be good option to begin
C2 camera is quite good and
Cons your smartphone experience
PROS stands upto the expectations
Battery No Fingerprint but, it also has to face the
sensor but it has one disadvantage
likes of Redmi in the
which is the missing of selfie
market. n
(For detailed specifications, flash which binds your limits to
please refer to My Guide) daylight selfies. haider@mymobile.co.in
FEBRUARY 2018 | 79
Tried & Tested burntest

Micromax Bharat 5
Battery is the only saving grace!

M
icromax series smartphones because
launched a they are mainly aimed at
new series of reaching to those who are
smartphone witnessing a shift from feature
called ‘Bharat’ series which phones to smartphones.
is somewhat on the lines of In our last review of Bharat
‘Make in India’ concept. The series smartphone we talked
company has named the new about Bharat 1, the feature
phone which in fusion with
Telecom Company BSNL
offered 4G features giving
competition to RelainceJio
feature phone.In this review
we will shade light on the new
launch of the company which
is Micromax Bharat 5. The
Micromax Bharat 5 is powerful
smartphone with interesting
features compiled in it within
low price, making it an
approachable smartphone in
the budget price segment.
Design
The new Micromax Bharat 5
is not very catchy in terms of
looks but that does not mean
that it is not good to look at.
The device has average looks
but it does not matter as the
device size is very compact
and fits your hand nicely. The
device is easy to carry around
as well. The body of the phone
is made up of polycarbonate
plastic. The front of the device
is sporting the selfie camera
which is accompanied by the
LED flash. The rear side of
the device has the primary
camera with the LED flash
and the logo of the company
could be seen at the rear side
as well. The right side of the
device is sporting the volume
rockers and the power button
and to the left there lies the
hybrid SIM slot which could
support two micro SIM cards
at a time or one SIM card and
one microSD card. At the top
of the phone lies the 3.5mm
headphone socket and at the
bottom of the device lies the

80 | FEBRUARY 2018 MYMOBILE


USB port and the two speaker
grilles which delivers a great
quality of sound even at low
price range which the Bharat 5
is offering.
Display
The new Micromax Bharat 5
has 5.2 inch HD IPS display
with a screen resolution of
1280x720 pixels and it has
pixel density of 282 PPI. The
phone also has aspect ratio of
16:9. The display also offers
features like VR ready. The
display screen is protected
by 2.5D curved glass which
protects the device from
scratches and breakages due
to sudden fall. The display
gives you saturated colours
and you can enjoy any video
in HD quality. The display
size is reasonable as well,
as it provides enough space
to engage in any task like
reading, watching etc.
Platform
The new Micromax Bharat 5 is
powered by 1.3GHz quad-core
MediaTek MT6737 processor
clocked at ARM Cortex A53
www.mymobileindia.com
which is meant to deal with The RAM size could have
the running applications and been improved which is the
minus point of the device. The
ROM of the device is of 16GB
verdict and can be further expanded
Looks
Very Basic
06 /10 upto 64GB with the help of
Cameras 06 /10
microSD card.
Manageable
Performance 05 /10 Cameras
Average
The new Micromax Bharat 5
Battery 10 /10 has something new to offer
King sized
which is mostly not found in
Value For Money 06 /10
If you love the low range smartphones
Micromax
which is a powerful selfie
OVERALL 66% camera of 5 megapixel and
to make the camera more
efficient and functional in
every lighting conditions it is
accompanied by LED flash.
PROS Cons
No Fingerprint The front camera has video
Battery
Sensor resolution of 640x480 pixels.
The selfie camera has 83.3
(For detailed specifications,
please refer to My Guide)
degree wide lens as well.
The rear camera is also of 5
Megapixel with f/2.2 aperture.
other tasks of the phone with The rear camera is also
ease by reducing the workload. accompanied by LED flash
The device has a RAM of 1GB to enable you to click images
which is not powerful enough even at night and in dark
to allow you to engage in conditions. The rear camera
multi-tasking. One can do but also has interesting features
increasing the workload might like autofocus, continuous
let the device to get slow down. shooting, digital zoom, geo
burntest
Tried & Tested
tagging, panorama, HDR,
touch focus, face detection,
white balance settings, ISO
settings and many other
features. The camera of
Micromax Bharat 5 for sure
is the plus point of the device
which will work in the success
of this smartphone in the
Indian market.
Battery
The main attracting aspect
of the Micromax Bharat 5
is the battery power. The
phone is packed with a
powerful 5,000mAh battery
and it can last for almost two
days continuously with the
battery being charged fully.
The current demand of long
lasting battery is kept well in
mind by the company. Other
connectivity options include
USB-OTG, Wi-Fi, Bluetooth
4.0, 4G VoLTE.
Conclusion
Micromax Bharat 5 fits easily
in the budget segment buyers’
pocket, complimented by huge
battery life, decent cameras
and display size. Currently,
the Bharat 5 is available at
around Rs 5,555, which isn’t
a bad option to begin your
smartphone experience. It has
to compete with Redmi 5A and
Moto C, where both look better
option than Bharat 5. But,
you can go with it if you prefer
bigger battery. n
haider@mymobile.co.in
FEBRUARY 2018 | 81
Tried & Tested burntest

iVOOMi i1
A Very Competent Budget Smartphone!

D
ual cameras
everywhere,
which is the
new smartphone
sporting the pair? And,
in the growing number of
smartphones with dual
cameras, we have a new
entrant- the iVOOMi i1. Among
the budget smartphones
being launched by the
Chinese company, the recently
launched ones are the iVOOMi
i1 and the iVOOMi i1s. We got
the i1 for review and here is
the result of our burn test.
Design
The iVOOMi i1 gave me all
the high-end, premium feels
when I first saw it. Resembling
the Samsung Galaxy S8 with
its pseudo curved edges; the
smartphone is comfortable
to hold. Starting with the
aesthetics, the smartphone,
made up of polycarbonate,
has a dual-camera module
at the back with LED flash,
followed by a pleasant
presence of a fingerprint
sensor (iVOOMi’s another first)
and the ‘iVOOMi’ logo in the
middle. Upfront, there is a
selfie shooter on the top with
assortment of regular sensors.
The left-hand side houses the
volume rocker and the power
on/off button, the bottom end
has speaker grille, and the top
end sports a micro-USB port
and a 3.5mm audio jack.
Overall, the smartphone,
for the price it comes with,
is visually appealing and
comfortable at the same time.
Display
The smartphone spans 5.45-
inch and comes with an HD
resolution. While the company
claims the device to be the
company’s first to hop on the
bezel-less bandwagon, the
smartphone still has wide
enough bezels on the top and
the bottom (illusionary in the
Jade Black colour variant
given for review). The screen
produces averagely bright
colours and the icons pop
out well, making the usage
convenient and easy on
the eyes.
Cameras: Two at Your disposal
Apart from the touted Full
Screen display, the iVOOMi i1
has another highlight which
is housed comfortably at the
back; the dual cameras, with
one rated at 13-megapixel
and the other one standing
at 2-megapixel, featuring
autofocus and LED flash. The
dual cameras are also capable
of creating the Bokeh, going
by the same name in the
camera app.
The primary shooter was
able to capture good pictures,
be it in broad daylight, indoors
or in low-light. However,
with a closer look, the
details were not highlighted
adequately and the images

82 | FEBRUARY 2018 MYMOBILE


seemed slightly processed.
On opting for Bokeh, the
smartphone did create the
effect, however, seemed more
like an amateur in the arena.
The Bokeh created looked
way too processed, losing the
naturalness of the subject.
The one at the front is
rated at 8-megapixel actually
impressed me. The output was
good; not too exposed, not too
processed and was clear.
Overall, the camera
performance has been fine for
the price the smartphone has,
however, the dual cameras
could have performed better.
Spec Sheet and
Performance
The iVOOMi i1 is powered
by a quad-core MediaTek
MT6737 processor and
comes equipped with 2GB of
RAM and 16GB of ROM. The
internal storage comes with
the option to expand up to
128GB via a memory card. For
www.mymobileindia.com
Talking about the
performance, the smartphone
worked fine while carrying
out various tasks an average
user would do. The social
media browsing on apps such
as Facebook, Instagram,
WhatsApp, and many more
your knowledge, the iVOOMi
was convenient, however,
i1 and the i1s has only one
with various apps in the
difference, the RAM/ROM
background, the smartphone
configuration, which in the
did stutter. Numerous
latter’s case is an increased
background apps led to the
3GB of RAM/32GB of ROM.
slow launch of the smartphone
as well. For playing around
verdict with games such as the
Asphalt 8 or any of the pre-
Looks 08 /10
Premium Feel equipped ones (Cupcake
Cameras Dreamland or Temple Paradise
Impressive
07 /10
Dash), the smartphone played
Performance 08 /10 averagely, with the visuals
Fine Tuned
appearing fine.
Battery 07 /10
Lives a Day
Battery
Value For Money 08 /10 The i1 gets its energy from
A worthy purchase
a 3,000mAh battery which
OVERALL 76% ensured that the smartphones
lives a day without getting
charged. The battery did not
get use too quick, however, it
took a lot of time to recharge
Cons the battery, especially when
PROS
Dual Rear Could be connected to a PC or a
Lenses the Battery laptop. Therefore, my say on
the battery is average. The
(For detailed specifications,
smartphone runs Android
please refer to My Guide)
7.0 Nougat and the UI was
burntest
Tried & Tested
user-friendly, however, the
presence of bloatware remains.
Furthermore, the audio quality
was fine too.
Among many, the pleasing
factor the smartphone features
is the rear-mounted fingerprint
scanner (which the company
was initially reluctant to
add). The fingerprint scanner
unlocked the device in
less than 60 seconds, thus
becoming a quick one.
Conclusion
The iVOOMi i1 for a price of
Rs 5,999, with dual cameras,
a fingerprint scanner and a
premium design, proves to be
steal. However, with the pros
comes the cons, and
the smartphone still lacks
the power of the dual
cameras it houses. The
smartphone stands against
the likes of the Xiaomi Redmi
4A which comes with a better
processor, bigger battery
and a 13-megapixel front
camera.
While the iVOOMi i1 has a
share of misses, it still proves
to be a daily driver and can still
make it to the nominations for
the ‘best smartphone under Rs
6,000’ title. n
vanshika@mymobile.co.in
FEBRUARY 2018 | 83
In Conversation face to face

“We embrace technology to create a state-of-the-art

rewarding experience for our customers”
PAYBACK is India’s largest multi-brand loyalty program with over 110 million members.
The company recently entered into partnership with IBM to upgrade its customer
engagement offerings. PAYBACK also has its own mobile app where users can earn scores
of loyalty points. It is also the first loyalty program firm to launch the Mobile Identifier as the
Unique Customer Identifier. Nijhum Rudra spoke to Ramakant Khandelwal, Chief
Marketing Officer, PAYBACK India about the niche it is aspiring to carve in India and
other markets. Mr Khandelwal has been associated with PAYBCK since 2010 and was
elevated to the role of CMO in September 2017 with brief of strategising and leading the
next phase of company’s growth.

Can you please elaborate the business
model of PAYBACK in India? PAYBACK, the
coalition loyalty program in Europe entered
the Indian market in 2010. Being a multi-
brand loyalty program, PAYBACK offers
its members a multitude of benefits over
traditional, stand-alone customer loyalty
schemes. It has over 50 partners including
affiliate brands participating in the PAYBACK
Network across categories in-store, online,
and mobile apps namely ICICI Bank, Big
Bazaar, American Express, BookMyShow,
Brand Factory, Central, Ezone, Home
Town, HPCL, TripAdvisor, Food Bazaar,
eBay, Amazon, Flipkart and many more.
With such a varied portfolio of partners,
PAYBACK Members can earn points
on everyday shopping and redeem
them for attractive rewards, at
their preference. Other benefits
include discounts on purchases
through points earned or through
coupons and special offers.
PAYBACK is the first
to launch the Mobile
Identifier as the unique
customer identifier. The
company reaches to
its audiences across
platforms and various
customer interfaces by combining engaging
communication that is contextual,
personalized and real-time. Thereby,
building a robust engagement strategy
between brand, partners, and the customer.
The mechanism behind PAYBACK loyalty
program and points is simple and if utilized
properly, one can avail multitude of benefits
across several leading brands. The brand
has received an overwhelming response in
the country with over 100 million customers
already associated with the platform and the
number is expected to grow further in coming
years.
Recently, you have partnered with IBM; in this
context can you please elucidate the reason
behind the partnership? PAYBACK India has
partnered with tech giant IBM to deploy
the latter’s Watson Customer Engagement
solution. The idea behind this partnership is
to provide more personal, content-rich and
enhanced experience to customers. These
solutions are aimed at providing customers
and partners with a more personalized and
real-time experience and will help PAYBACK
analyze customer behaviour and spend
patterns and transform their experiences by
using data-driven insights to create customized
experiences. With this partnership, PAYBACK

102 | february 2018 MYMOBILE


“PAYBACK-IBM
partnership is aimed at
will provide its providing customers and
customers
and partners
partners with a more
with a more personalized, conceptualized
personalized, and real-time experience
conceptualized
and real-time
to give them an
experience to give enhanced shopping
them an enhanced experience”
shopping experience. It
aims to transform their customer
engagement from mass marketing to
behaviour-based cross-channel marketing.
With real-time data flowing in, PAYBACK
will look at significantly reducing the
complexity of managing multiple vendors
and technologies, thereby helping them
reach out to both customers and partners
at the right time, and at the right place.
Who are your partners and what are the biggest
differentiating aspects of PAYBACK that can
thwart your rivals in the market? PAYBACK
has over 50 partners including affiliate
brands participating in the PAYBACK
Network across categories in-store as well
as online namely American Express, ICICI
Bank, HPCL, TripAdvisor, Big Bazaar, Food
Bazaar, Food Hall, Central, Ezone, Home
Town, Brand Factory, bookmyshow.com,
eBay, Amazon, Flipkart and many more.
It offers the consumers a truly unique
shopping experience and drives customer
retention through on-going engagement.
Customers, today have 24X7 access to the
brands they love through social media and
mobile devices. So, loyalty program like
PAYBACK which is aligned with social media
and mobile commerce increasingly impact
the brand experience and the stickiness
of the consumer. With the advent of a
large digital population and e-commerce
industry, along with increased penetration
www.mymobileindia.com
of smartphones,
PAYBA C K i s
poised to grow at
an exponential
pace with new
partner additions
and new consumer
acquisitions in the
network.
What are your current business
strategies in India? At PAYBACK, we believe
in embracing technology to constantly
create a more rewarding experience for
our customers. We continue to benchmark
ourselves against our own potential and
targets. The decision to invest in upgrading
our digital capabilities with the help of
IBM is to ensure we keep pace with the
changing retail landscape, technology
and evolving needs of our customer base.
We are also looking to invest in our new
businesses of performance marketing and
affiliate marketing and create an ecosystem
for brands to create more customised and
relevant experiences for their customers. In
addition, our focus will be on new partner
acquisition and increasing our penetration
in more consumer spend categories so
that we offer consumers a single platform
which rewards them for their loyalty and
stickiness to brands.
We are currently devising market
strategies to improve the overall customer
experience and add delight at every step of
their shopping journey. Our new strategies
will enable us to empower our customers
and give them an advantage.
How do you aim to transform your customer
engagement from mass marketing to
behaviour-based cross-channel marketing?
A cross-channel engagement strategy is the
In Conversation
need of the hour, and today our customers
are always looking for reasons to interact
directly with brands of their choice. Hence,
the new IBM Watson Customer Engagement
solution will help us achieve this objective
by enabling us to capture relevant insights
about consumer spend patterns and
behaviour, thus creating an ecosystem
which can deliver more personalised, real
time information to customers which is
relevant and behaviour based.
What is your roadmap for the coming years?
Our focus will be mainly on scaling up the
ecosystem by bringing cross -industries
partners on board based on customer’s
interest and market relevance that can
drive better customer experiences. We
will also be largely focusing on driving
digital transformation by adding solutions
like digital enrolment through Aadhar,
machine learning to create custom offers
and more. In all, we will be focusing on
ubiquity to give our customers more choice
and freedom.
We are also looking to focus more on
the performance marketing platform. We
believe in real time and targeted marketing,
giving the customer an experience like
no other in terms of the right offer at the
right time through the right channel. Our
web portal, mobile app, mobile identifier
platform is a step towards enhancing
consumer shopping experience. n
nijhum@mymobile.co.in
february 2018 | 85
In Conversation face to face

“Over 10 million unique tests are taken

with Ookla’s Speedtest every day and over
17 billion have taken to date”
The U.S-based company Ookla, or we commonly know it through Speedtest which is
used to check performance and analysis of mobile and fixed broadband, has been at the
forefront in providing information to individual as well as multi-national companies such
as Microsoft, Vodafone and CISCO to name a few, in order to get a proper troubleshooting.
Doug Suttles, Co-founder and General Manager at Ookla, shared the latest findings
of the company with Haider Ali Khan on how India fared on their parameters and what
needs to be done. Excerpts:

In your November 2017 report of the Speedtest
Global Index, India ranked at 109 out of 122
countries. Where are we lacking and how can
we improve the existing scenario? We would
frame it more in terms of what opportunities
for advancement are available. An ever
evolving focus on sophisticated network
infrastructure will always be important.
India is one of the geographically largest
and most populated countries in the world,
meaning a well laid out network that is
able to handle high volumes of usage are
key to support the internet needs of the
Indian market. Additionally, being open
to emerging technologies and ways of
boosting network performance will also be
helpful.
Beyond the physical network and the

102 | february 2018 MYMOBILE

 face to face
technology behind it is the competition

In Conversation
that drives growth in a market. Operators
offering new products, plans and services
will also help drive the market forward.

In the broadband space, however, things are

bit better with India ranking at 76 out of 133
countries. What is the outlook for India in
2018? Many of the same general principles
apply in the broadband and mobile space.
Solid infrastructure, emerging technologies
and competition are all valuable to the
advancement of broadband as well. From
trends Ookla observed in 2017, Indian
broadband has been steadily increasing
over the past year. Given this trend, it
is reasonable to assume that unless
something markedly changes that we will
continue to see growth in 2018.

Do you at Ookla believe that the India has

the basic infrastructure lagging and is it
related to the regulatory frameworks? Our
role is to measure the speed and
performance of networks and not
necessarily how they are set up
and who may be responsible.
The Speedtest Global Index, a
monthly updated ranking of
internet speeds by country,
is a good way to track trends
in India’s internet speeds. that sets Speedtest apart is the ability
to test to a local server from anywhere
What is the current MAU Ookla
has and the revenue generated
out of it in 2017? What would be
the next target for you in 2018? Over
10 million unique tests are taken
with Speedtest every day and over
17 billion have taken to date. Our goal for
2018 is to continue releasing new native
apps and features that extend the number
of devices you can take a Speedtest on and
deepen understanding of more elements of
what impacts internet experience.
What are your thoughts on the 2G verdict and
how it had impacted the telecom growth and
investment perspective in India? Situations
like this are a good reminder of the
“A tool like
Speedtest provides
consumers in measuring and
verifying the speeds they are
receiving… One of the things
in the world, which ensures
the most accurate test result
possible”
value that a tool like Speedtest provides
consumers in measuring and verifying the
speeds they are receiving. On any operator
in any country, the ability to check what is
being delivered by a neutral third party like
Ookla not only empowers consumers but
also generates data that helps the industry
better understand their networks.
How do you see the adoption of 5G will
help a huge country like India? Whenever
technology advances anywhere in
the world it tends to open up new avenues
for consuming and sharing content.
Following this logic, 5G will provide
faster internet that will make it easier
for people to access and use the
internet.
What does Ookla thinks of Net
Neutrality? We are supporters of a
fast and open internet. It remains to
be seen what changes may come from
recent regulation shifts - we’re always
working on measuring people’s internet
speeds and the experience they have.
What kind of customization Ookla has to offer
for Indian users? One of the things that sets
Speedtest apart is the ability to test to a
local server from anywhere in the world,
which ensures the most accurate test result
possible. In India, we have 439 servers for
testing so that you can easily determine
the speed of the internet where you are
located. n
haider@mymobile.co.in

www.mymobileindia.com february 2018 | 87

International market insight

Samsung pole-vaults Intel

as the new leader of global
semiconductor business
But experts dub the lead as flash in the pan even as worldwide
semiconductor revenue grew impressively in 2017, though slowdown
predicted for 2018

A
major shake-up in global
semiconductor pecking order
has taken place and Samsung
has done what was once
considered an almost impossible task –
displacing Intel as the undisputed leader
of the global semiconductor business - the
first time Intel has been toppled since
1992. But experts doubt the lead to last
long terming it as ‘flash in the pan’ fuelled
by transitory but sharp surge in the price
of memory silicon. Memory accounted for
more than two-thirds of all semiconductor
revenue growth in 2017, and became the
largest semiconductor category.
In the meanwhile, it’s a been a good
year for semiconductor industry. According
to a preliminary result by Gartner Inc,
worldwide semiconductor revenue totalled
USD419.7 billion in 2017, a 22.2 percent
increase from 2016. Undersupply helped
drive 64 percent revenue growth in the
memory market, which accounted for 31
percent of total semiconductor revenue in
2017.
“The largest memory supplier, Samsung
Electronics, gained the most market share

88 | february 2018 MYMOBILE

 Industry insight

and took the No. 1 position from Intel -
the first time Intel has been toppled since
1992,” said Andrew Norwood, Research
Vice President at Gartner.
The key driver behind the booming
memory revenue was higher prices due
to a supply shortage. NAND flash prices
increased year over year for the first time
ever, up 17 percent, while DRAM prices
rose 44 percent.
Equipment companies could not
absorb these price increases so passed
them onto consumers, making everything
from PCs to smartphones more expensive
in 2017.
Other major memory vendors, including
SK Hynix and Micron Technology, also
performed strongly in 2017 and rose in
the rankings (see Table 1).
Second-placed Intel grew its revenue
6.7 percent in 2017, driven by 6
percent growth in data center processor
revenue due to demand from cloud
and communications service providers.
Intel’s PC processor revenue grew more
Disruptor
“Samsung’s lead is
literally built on sand,
in the form of memory
silicon. Memory pricing
will weaken in 2018,
initially for NAND flash
and then DRAM in 2019
as China increases its
memory production
capacity. We then expect Samsung to lose a lot of the
revenue gains it has made”
– Andrew Norwood,
Research Vice President at Gartner
slowly at 1.9 percent, but average PC The current rankings may not last long,
prices are on the rise again after years of however, “Samsung’s lead is literally built
decline following the market’s shift from on sand, in the form of memory silicon,”
traditional desktops toward two-in-one and said Mr Norwood. “Memory pricing will
ultramobile devices. weaken in 2018, initially for NAND

Top 10 Semiconductor Vendors by Revenue, Worldwide, 2017

(Millions of US Dollars)
2017 2016 Vendor 2017 2017 Market 2016 2016-2017
Rank Rank Revenue Share (%) Revenue Growth (%)

1 2 Samsung Electronics 61,215 14.6 40,104 52.6

2 1 Intel 57,712 13.8 54,091 6.7

3 4 SK Hynix 26,309 6.3 14,700 79.0

4 6 Micron Technology 23,062 5.5 12,950 78.1

5 3 Qualcomm 17,063 4.1 15,415 10.7

6 5 Broadcom 15,490 3.7 13,223 17.1

7 7 Texas Instruments 13,806 3.3 11,901 16.0

8 8 Toshiba 12,813 3.1 9,918 29.2

9 17 Western Digital 9,181 2.2 4,170 120.2

10 9 NXP 8,651 2.1 9,306 -7.0

Others 174,418 41.6 157,736 10.6

Total Market 419,720 100.0 343,514 22.2

Source : Gartner (January 2018)

www.mymobileindia.com february 2018 | 89

Disruptor industry insight

flash and then DRAM in 2019 as China could slip to third place during the next “Favorable market conditions for
increases its memory production capacity. memory downturn in 2019.” memory sectors that gained momentum
We then expect Samsung to lose a lot of the in the second half of 2016 prevailed
revenue gains it has made.” Forecast 2018 through 2017 and look set to continue
2017 was a relatively quiet year for Worldwide semiconductor revenue is in 2018, providing a significant boost to
mergers and acquisitions. Qualcomm’s forecasted to total USD451 billion in 2018, semiconductor revenue,” said Ben Lee,
acquisition of NXP was one big deal that an increase of 7.5 percent from USD419 Principal Research Analyst at Gartner.
was expected to close in 2017, but did billion in 2017, according to Gartner, Inc. “Gartner has increased the outlook for
not. Qualcomm still plans to complete This represents a near doubling of Gartner’s 2018 by USD23.6 billion compared with
the deal in 2018, but this has now been previous estimate of 4 percent growth for the previous forecast, of which the memory
complicated by Broadcom’s attempted 2018. market accounts for USD19.5 billion.
takeover of Qualcomm. Price increases for both DRAM and NAND
“The combined revenues of Broadcom, “Field- flash memory are raising the outlook for the
Qualcomm and NXP were $41.2
billion in 2017 — a total beaten
programmable overall semiconductor market.”
However, these price increases will put
only by Samsung and Intel,” said gate array (FPGA), pressure on margins for system vendors
Mr Norwood. “If Broadcom can optoelectronics, application- of key semiconductor demand drivers,
finalize this double acquisition including smartphones, PCs and
and Samsung’s memory revenue
specific integrated circuits servers. Gartner predicts that component
falls as forecast, then Samsung (ASICs) and nonoptical sensors shortages, a rising bill of materials

will lead the semiconductor

device categories
in 2018”

“Worldwide semiconductor revenue totalled USD419.7 billion in 2017, a 22.2 percent

increase from 2016. Undersupply helped drive 64 percent revenue growth in the memory
market, which accounted for 31 percent of total semiconductor revenue in 2017”

90 | february 2018 MYMOBILE

 Industry insight

Disruptor
“Despite the upward revision for 2018, the quarterly growth profile for 2018 is
expected to fall back to a more normal pattern with a mid-single-digit sequential
decline in the first quarter of the year, followed by a recovery and buildup in both the
second and third quarters of 2018”

(BOM) and the resulting prospect of having
to raise average selling prices (ASPs) will
create a volatile market through 2018.
Despite the upward revision for 2018,
the quarterly growth profile for 2018 is
expected to fall back to a more normal
pattern with a mid-single-digit sequential
decline in the first quarter of the year,
followed by a recovery and buildup in both
the second and third quarters of 2018, and
a slight decline in the fourth quarter.
On January 3, a security vulnerability
that spans all microprocessor vendors
was revealed, impacting nearly all types
of personal and data center computing
devices. While this is an obscure security
vulnerability that is difficult to achieve, the
potential of a high-impact security issue
cannot be ignored and must be mitigated.
“The current mitigation solution is via
firmware and software updates, and has a
potential processor performance impact.
This may result in an increased demand for
high-performance data center processors
in the short term, but Gartner expects
that in the longer term, microprocessor
architectures will be redesigned, reducing
the performance impact of the software
mitigations and limiting the long-term
forecast impact,” said Alan Priestley,
Research Director at Gartner.
Taking the memory sectors out of the
equation, the semiconductor market
is forecast to grow 4.6 percent in 2018
(compared with 9.4 percent in 2017) with
field-programmable gate array (FPGA),
optoelectronics, application-specific
integrated circuits (ASICs) and nonoptical
sensors leading the semiconductor device
categories.
The other significant device category
driving the 2018 forecast higher is
application-specific standard products
(ASSPs). The predicted growth in ASSPs
was influenced by an improved outlook for
graphics cards used in gaming PCs and
high-performance computing applications,
a broad increase in automotive content
and a stronger wired communications
forecast.
The mixed fortunes of semiconductor
vendors in recent years serves as a reminder
of the fickleness of the memory market,”
said Mr Lee. “After growing by 22.2 percent
in 2017, worldwide semiconductor revenue
will revert back to single-figure growth in
2018 before a correction in the memory
market results in revenue declining slightly
in 2019.” n
team@mymobile.co.in

www.mymobileindia.com february 2018 | 91

 Special feature

Expectations
Pipeline

MWC 2018!
So what would be the genies out of the hat this year?
By Vanshika Malhotra

I
t’s this time of the year Samsung Galaxy S9
again! The time, our and S9+
eyes (with gleam) wait
for the tech tradeshows
to begin. With the end of
F ollowing its trend of giving the mobile world a
flagship each year, Samsung, after unveiling
the Galaxy S8, the Galaxy S8+ and the Galaxy
the very recent Consumer
Note 8 in 2017 is most likely to bring about the
Electronics Show (CES
2018 flagships- the Galaxy S9 and the Galaxy
2018), our expectations
S9+. And, as a usual ritual, we have tons of
now lay on the upcoming
rumours flying in, fueling further anticipation.
Mobile World Congress
Both the new flagships are likely to remain the
2018, hoping for some new
same as the predecessors on the design front; the
wonders to happen.
Galaxy S9 and the Galaxy S9+ could sport the
But first, for uninitiated,
same Infinity display with an aspect ratio rated at
Mobile World Congress
18:9 as the Galaxy S8 and the Galaxy S8+.
or MWC is amongst
However, adhering to rumours, we might see a change in the rear panel design.
the most awaited and
In terms of specifications, the smartphones are likely to feature the latest Qualcomm
most prestigious annual
Snapdragon 845 processor, could come in three RAM/ROM configurations each, and run
mobile and electronics
Android 8.0 Oreo. While the purported Galaxy S9 is expected to house a single-camera
tradeshows held in
module (much like the Galaxy S8), the elder sibling might get a dual-camera setup.
Barcelona in February,
Additionally, the 3.5mm audio jack is here to stay in Samsung’s case and there is a possible
starting 26 until March 1,
change in address of the fingerprint scanner.
where majors launch their
Nevertheless, we still lack concrete details and look forward to the unveiling with all the
latest offerings wooing
excitement! n
audience around the
globe.
While all of us are trying
our shots in the dark,
hoping to hit the bull’s eye,
we present you expected
tech pieces we might get
to see at the Barcelona
tradeshow, basis
cumulated speculations
and leaks:

92 | february 2018 MYMOBILE

 Specialfeature

Applause
Motorola G, Z and X lineup

A nd well, Lenovo-owned Motorola won’t stay behind

when it comes to getting new products to stage.
Rumours have it that the company is expected to showcase
new smartphones in its G, Z and X series, with almost
bezel-less display as highlights. The G series could include
the alleged Moto G6, the Moto G6 Plus and the Moto G6
Play are expected to share the same design ethos as the
Moto X4 with body made of glass. The Moto G6 and the
Moto G6 Plus could feature 5.7-inch FHD displays, while
the Moto G6 Play could come with a 5.93-inch one. The
smartphones could come with upgraded processors,
batteries and dual rear cameras.
For the Z series, Motorola could unveil the Moto Z3,
the Moto Z3 Play and a new 5G Moto Mod, to go with the
new smartphones. The Moto Z3 and the Moto Z3 Play are
also expected to come with an aspect ratio rated at 18:9
and could be powered by Qualcomm Snapdragon 845
chipsets. Other details still remain scarce.
Last but not the least is the Moto X5 in the X series,
going the Apple way. The purported Moto X5 could feature
a notch, much like the recent iPhone X, which can be
seen as a possible entry of facial recognition or under-the-
display fingerprint sensor in the Motorola lineup. Other
major features include four cameras and Moto XP or the
Smart AI which could Motorola’s own virtual assistant or
use of AI in the camera department.

Nokia 9 Xiaomi Mi 7

W hile the HMD Global-owned Nokia remained out of sight at the

recently concluded Consumer Electronics Show, the company has
A mong various tech companies, Chinese company
Xiaomi is also expected to be a part of the much-
awaited tradeshow, likely to launch its flagship Mi 7.
confirmed to unveil ‘awesomeness’ at the event. While there is no word
Even though we lack information about Xiaomi, the
on what Nokia plans to introduce to us, we expect a bunch of smartphones,
successor to last year’s Mi 6 might embrace the bezel-
much like last year. However, our mind is on the flagship Nokia 9. The
less display concept, much like the Mi Mix
successor to the 2017’s Nokia 8 is speculated to come with a Qualcomm
series, and could sport a 6-inch AMOLED
Snapdragon 845 mobile platform, four cameras; two at the back and two
one. This one too, could also be powered
at the front, and the inclusion of Nokia’s proprietary Bothie camera
by Qualcomm’s latest Snapdragon 745
feature.
SoC, and come with 3D facial recognition
Apart from the flagship, Nokia could also introduce someone to the
which might lead to the death of a fingerprint
low-end bracket, maybe with Android Oreo Go Edition, or could also
scanner. Additionally, the alleged Mi 7 could be
launch revamped versions of its feature phones- the way it did with the
backed by a 3,000mAh battery with support for Qi
iconic Nokia 3310.
wireless charging tech and run Android 8.0 Oreo with
Additionally, there could be
MIUI 9.0 on top.
upgraded versions of the
Xiaomi is also likely to launch a third member in
existing Nokia models at the
the Mi Mix series, purported called the Mi Mix 2s.
tradeshow. Till then, let’s keep
While details are not enough, the smartphone could
our fingers crossed and wait
feature the iPhone X-like notch and could come with
for the awesomeness to pop
facial recognition, really thin bezels, and Qualcomm
up. n
Snapdragon 845 processor. n
*Pictures are for representation only
Sony Xperia XZ Pro

S ony, as part of its annual cycle could unveil a new smartphone, dubbed the Xperia
XZ Pro, in addition to the recently unveiled Xperia XA2, the Xperia XA2 Ultra and the
Xperia L2 at CES 2018. The smartphone too is likely to be powered by Qualcomm
Snapdragon 845 processor, sport a 4K OLED display and come with dual cameras at the
back.
Just to clear the mist, the aforementioned details are pure speculations, and can’t be
deemed true. At this moment, all we can do is stay, speculate, and get surprised! n
vanshika@mymobile.co.in

www.mymobileindia.com february 2018 | 93

 by Invitation

Here is how chatbots

Guest Column

are redefining
human/business
interactions
Aakrit Vaish takes you through the World
of Conversational AI

C
hatbots started out as a fairly niche concept in technology, but in 2017 have become a de facto prerequisite for every growing
enterprise. With the advent of the Messengers: WhatsApp, Facebook, Telegram, Kik and more, communication through text
has become a way of life for most people these days. If a 60-year-old grandmother of three can happily be a group admin
for three WhatsApp groups, there’s very little standing in the way of chat becoming the new task completion platform. And
chatbots simply help businesses ride this wave. For the uninitiated, a chatbot is a conversational interface (voice or text) that enables
people to interact with a human aided robot to get something done.
Here are a few ways that we have seen chatbots redefine customer-business interactions:

Brand Perception
Lead
A Generation
chatbot is an excellent tool to reach out to customers at a personal
level to help build a brand’s story and image. Due to the conversational
nature of bots - queries, concerns and rumours can all be dealt with

A
The modern customer
individually.
is inundated with
The customer’s perception is a brand’s reality and no one knows this better
a million ads and
than FMCG brands which run purely on the strength of their media presence.
promotional material from
With health consciousness and socio-environmental impact becoming
every angle and has learnt
a crucial focus for most modern
to block most of these by
brands and customers, global brands
now. Chatbots offer a more
need a way to allay their customers’
conversational, natural way
concerns and directly address
of introducing brands to
rumours and queries. We found the
customers. Chatbots can
Coca-Cola chatbot on Facebook
be used to help identify
interesting where the bot allows
the needs of the customer
the company to directly address
and generate valuable leads
rumours and concerns, evangelise
for the brand in question.
about the brand’s community and
Here are two examples of
CSR initiatives, and engage at a
chatbots being used for
more personal level as opposed to
quality Lead Generation:
traditional broadcast media - all
through Facebook Messenger! n

94 | february 2018 MYMOBILE

 by invitation

Guest Column
Service Delivery

A
chatbot helps solve this principal
pain point by conversing with the
user to quickly understand their
needs and provide services that they ask
for, quickly collect necessary details and
send the service their way.
The way you present your product
decides whether a deal falls through.
There are three key matrices that will help
you close a deal: Presentation, Speed and
Quality.
A chatbot is especially great to automate
simple tasks like service bookings and
provide instant replies, reduce manpower
costs, and streamline the entire customer
experience flow. Here’s an example:
Housejoy has completely automated
their entire catalogue of offerings and
now allows users to find, book and pay for
services directly within the bot - all in a
matter of minutes! n

1: IDentifying Pain Points 2: Improving Product

I dentifying a pain point for the customer before presenting the
product is an excellent approach, especially for sectors like
Suggestions
Insurance which see very little traction from traditional media.
In this chatbot aimed to drive customer interest for life
A chatbot radically increases the chance of a user
actually picking a product from a multitude of
options and reduces the overhead expenses and time
insurance,every user was first prompted to answer a few questions
needed to pick an offering which is crucial to any BFSI
about their personal finances in order to ‘Secure Your Future’.
company.
Financial Awareness being a universally relatable topic meant
This chatbot for ICICI Credit Cards illustrates this
that people were curious and excited to know their results. After
well. Financial management is intimidating to most
answering a few questions, the user was given a score out of ten.
young customers and the long forms, unresponsive
This was followed by a prompt asking if the user would like to
systems and simply add to the problem. By designing a
improve his/her score by getting in touch with an expert.
bot that first understood the customer’s income range,
Since the bot solved the customer’s genuine pain point, the
spending habits and preferences, every single customer
quality of leads generated was extremely high as opposed to those
interest generated stood a high chance of translating
generated through traditional web-based forms. Customization
into actual business! On top of that, the bot went a step
is the new king! n
ahead to even book the appointment for documents pick
up to further process the credit card application. n

www.mymobileindia.com
Guest Column by Invitation
Value
Proposition
P
roactively offering users some services
that align with the core business
is an excellent way to improve the
value proposition of a company. A chatbot
is especially conducive to this since
every business has a need for an open
communication pipeline in one way or the
other.
Every brand has something to offer. Before you ask
your customers what they can give you, tell them what
they will get. This is a fairly well-known caveat but one
that is rarely executed.
In this example,the Ziman app offers security as
a service and the 24/7 built-in chatbot feature helps
Social Initiatives
C
hatbots are excellent for projects that require
immediate and efficient responses.
Quickly answering questions, providing helpful
resources and being available 24/7 to any user around the
world are no longer expensive, resource-heavy endeavours.
These situations have always been the best use cases for
deploying bots and have seen some great results.
Social initiatives are a major focus for quite a few
companies these days but dedicating valuable manpower
and resources to these initiatives are impediments.
‘Akancha Against Harassment’ is an online resource
for victims of cyber harassment. The chatbot can help
victims in real-time, transfer sensitive cases to the right
authorities, provide phone numbers, workshops and other
96 | february 2018
facilitate the communication between the user and
the company, thereby keeping the conversation alive
and providing a valuable service in the process. This
perpetually available security bot is the perfect extension
of the Zicom’s offerings and is such a nifty tool to have
in your pocket! n
resources.
Chatbots are the future. According
to Gartner, 80 percent of businesses
want to use chatbots by 2020.
There are quite a few non-traditional
businesses and organisations who
are a part of the chatbot wave with
use cases ranging from therapy bots
to crypto-currency bots to fashion
bots. Bots are rapidly getting smarter,
more efficient and more pervasive.
The aforementioned Gartner report
even states that by 2020, the average
person will have more conversations with bots than with
their spouse. That’s a lot of chatbots in a lot of places. And
the market is only growing. There is a need throughout the
industry for more AI experts, bot builders, engineers and
creative thinkers to build the next wave of chatbots. It’s
the perfect time to climb aboard the chatbot bandwagon
if you aren’t on already! n
The author is Co-founder and CEO of Haptik, one of the
world’s largest chatbot platforms. He holds a Bachelor of
Science in Industrial Engineering from the University of
Illinois, Urbana Champaign, USA. He was one of the first
employees of Flurry (now Yahoo Flurry) and was a lead
investor in ‘Flatchat’, a rental flatmate-finding application,
which was later acquired by Commonfloor.
MYMOBILE
International market insight
Investments in Emerging Technologies
to Drive IT Spend
Global IT spending forecasted to reach USD3.7 trillion in 2018 while
digital business, blockchain, IoT and AI to drive growth
W
orldwide IT spending
is projected to total
USD3.7 trillion in
2018, an increase of
4.5 percent from 2017, according to the
latest forecast by Gartner, Inc.
“Global IT spending growth began to
turn around in 2017, with continued growth
expected over the next few years. However,
uncertainty looms as organizations
consider the potential impacts of Brexit,
currency fluctuations, and a possible global
recession,” says John-David Lovelock,
Research Vice President at Gartner.
“Despite this uncertainty, businesses
will continue to invest in IT as they
anticipate revenue growth, but their
spending patterns will shift. Projects in
98 | february 2018
digital business, blockchain, Internet of
Things (IoT), and progression from big
data to algorithms to machine learning to
artificial intelligence (AI) will continue to
be main drivers of growth,” points out Mr
Lovelock.
Enterprise software continues to exhibit
strong growth, with worldwide software
spending projected to grow 9.5 percent in
2018, and it will grow another 8.4 percent
in 2019 to total $421 billion (see Table
1). Organizations are expected to increase
spending on enterprise application
software in 2018, with more of the budget
shifting to software as a service (SaaS).
The growing availability of SaaS-based
solutions is encouraging new adoption and
spending across many subcategories, such
as financial management systems (FMS),
human capital management (HCM) and
analytic applications.
The devices segment is expected to grow
5.6 percent in 2018. In 2017, the devices
segment experienced growth for the first
time in two years with an increase of 5.7
percent. End-user spending on mobile
phones is expected to increase marginally
as average selling prices continue to creep
upward even as unit sales are forecast to
be lower. PC growth is expected to be flat
in 2018 even as continued Windows 10
migration is expected to drive positive
growth in the business market in China,
Latin America and Eastern Europe. The
impact of the iPhone 8 and iPhone X was
minimal in 2017, as expected. However,
MYMOBILE
 industry insight

International
Worldwide IT Spending Forecast (Billions of U.S. Dollars)
2017 2017 2018 2018 2019 2019
Spending Growth (%) Spending Growth (%) Spending Growth (%)

Data Center Systems 178 4.4 179 0.6 179 -0.2

Enterprise Software 355 8.9 389 9.5 421 8.4

Devices 667 5.7 704 5.6 710 0.9

IT Services 933 4.3 985 5.5 1,030 4.6

Communications Services 1,393 1.3 1,427 2.4 1,443 1.1

Overall IT 3,527 3.8 3,683 4.5 3,784 2.7

Source : Gartner (January 2018)

“Spending patterns will

shift. Projects in digital
business, blockchain, IoT
and progression from
big data to algorithms
to machine learning to
artificial intelligence
will continue to be main
drivers of growth”
– John-David Lovelock,
Research Vice AI by 2021, as well as the ability to recover “Capturing the potential business value
6.2 billion hours of worker productivity,” will require spending, especially when
President at Gartner says Mr Lovelock. “That business value seeking the more near-term cost savings.
is attributable to using AI to, for example, Spending on AI for customer experience
iOS shipments are expected to grow 9.1 drive efficiency gains, create insights that and revenue generation will likely benefit
percent in 2018. personalize the customer experience, from AI being a force multiplier — the
“Looking at some of the key areas entice engagement and commerce, and cost to implement will be exceeded by
driving spending over the next few years, aid in expanding revenue-generating the positive network effects and resulting
Gartner forecasts USD2.9 trillion in new opportunities as part of new business increase in revenue,” says Mr Lovelock. n
business value opportunities attributable to models driven by the insights from data.” team@mymobile.co.in

www.mymobileindia.com february 2018 | 99

Overview Showbiz

CES 2018
Innovations Showcased
CES 2018, the mega technology event held recently (Jan. 9-12) in Las
Vegas was quite special from the mobility point of view. While it brought
disruptive technologies (from health and entertainment to security and
food) closer to our lives, the biggest annual tech show on the Earth
also showcased how the mobile phones were going to redefine our
lifestyle like never before. Artificial Intelligence (AI), Internet of Things
(IoT), Virtual Reality (VR), Augmented Reality (AR) and Robotics were
other technologies that drew prominent attention from across the world.
Among the interesting developments in the mobile segment, Vivo showed-
off an optical finger sensor which will be integrated within the screen,
Sony announced its next lineup of mid-range smartphones, Samsung
unveiled its latest chipsets and Alcatel joined the bezel-less bandwagon.
Here is a sneak peek of some of the innovations of what to expect in
2018:

Vivo’s touchscreen
fingerprint sensor

C hinese handset maker Vivo showed off a new fingerprint sensor which will
be integrated on the display of upcoming Vivo smartphones. Vivo showcased
a 6-inch smartphone with the on-screen optical fingerprint sensor developed
by US based touchscreen company Synaptics. The sensor works only with
OLED screens and will be placed under the smartphone’s screen. Though Vivo
didn’t say anything about the new handset, it is likely to be shown up first on
premium smartphones as OLED panels are costly. n

100 | february 2018 MYMOBILE

 showbiz

Overview
Sony Xperia 2018 lineup

S ony unveiled its next line-up of mid-range and budget smartphones

at the tech show. The mid-range Xperia XA2 and XA2 Ultra are powered
by Qualcomm Snapdragon 630 processor, also used in the Moto X4, run
the latest version of Android (Oreo) and are the first Sony smartphones in
the price segment to include finger print sensors. The XA2 Ultra has a
6-inch screen, while the XA2
has a 5.2-inch screen. Targeted
at budget segment, the Xperia
L2 runs Android 7.1, has a
5.5-inch screen with
resolution of 1,280x720p
and is powered by a
MediaTek’s 1.5GHz quad-
core processor. n

Alcatel joins the bezel-less trend A lcatel Mobile showcased three new
smartphone at the tech show,
dropping hints about the price bracket
they will be launched at, but kept the spec
details under wraps. The Alcatel 5
smartphone will be targeted at budget
segment buyers. It will have a big screen
with thin bezels and a 3000mAh battery.
Alcatel 3 will be a mind-range smartphone
with a bezel-less display, and face
unlocking system, USB Type-C. The
Alcatel 1 will be their budget offering for
entry level buyers. More details are likely
to be announced at Mobile World Congress
to be held soon in Barcelona. n

Asus mid-range smartphone

with high-end features

T aiwanese tech major Asus announced the

budget-friendly ZenFone Max Plus at
CES, which includes a face-unlock feature.
So far, facial recognition has largely been
relegated to flagship smartphones like the
iPhone X, the Galaxy Note 8, and the LG V30. In
addition to its security features, the ZenFone Max
Plus includes a massive battery and a 120-degree wide-
angle feature on its camera. The device will sell in the US for
$229 unlocked.n

www.mymobileindia.com february 2018 | 101

Overview Showbiz

Blackberry KeyOne
Bronze edition

B lackberry announced a bronze coloured variant of the

KeyOne smartphone at the CES. It is also a dual SIM
smartphone, unlike the Black edition which had single
SIM slot. Blackberry also announced the availability date
of its upcoming touch-only smartphone, Motion, at the
mega event. It will be available in US at $450
(approximately Rs 28,721). Blackberry Motion will be
manufactured by TCL
and will run on the same
Qualcomm Snapdragon
625 octa-core processor
used in the KeyOne. n

Samsung’s next generation

Exynos 9810 chispet

S outh Korean tech giant Samsung unveiled its next generation

Exynos 9810 chipset which will power the upcoming Galaxy
9 and Note 9 smartphones. Samsung claims, it is 40 per cent
faster than its predecessor, Exynos 8895. It is an octa-core
processor with four performance cores clocking at a whopping
2.9GHz. It also supports hybrid face detection which means the
new smartphone face unlocking tech will be able to carry out
3D mapping of user’s face, just like Apple’s Face ID tech, and
will be harder to bypass. n

Lenovo’s first standalone

Daydream VR headset

A nother first at CES is Lenovo’s Mirage Solo standalone Daydream

VR headset. The fully-equipped headset powered by the
Snapdragon 835 has 4GB of RAM, microSD expansion, a Daydream
controller, seven hours of battery life, and “six degrees of freedom”
— all without cables or a smartphone. By placing more of the weight
on your forehead, with the goggle section just resting against your
face via a hinge above the head strap, the Mirage Solo already feels
more comfortable than many smaller VR headsets. Lenovo is
tentatively pricing it at “under $400” but we’ll have to wait a little
longer to see just how affordable truly untethered VR is going to be.
It’ll reportedly go on sale in Q2, this year. n

102 | february 2018 MYMOBILE

 showbiz

Overview
Razer Phone and
Project Linda

G aming firm Razer showcased its

smartphone and computer combination
concept called “Project Linda” at the show.
The concept uses the company’s new Razer
phone to power a laptop. The phone serves as
a trackpad, speaker system and second screen
from the setup, while the smartphone’s Android
apps run on the computer’s screen. Razer
expects this kind of setup will be the go-to
electronics product of the future. n

LG rollable OLED TV

E lectronics major LG showcased the world’s first

65-inch Ultra HD rollable OLED display. When
not in use, it can be rolled inside a box that’s size
of a sound bar. Not that you carry your TV around,
but transporting a rollable TV is incredibly
convenient. The box conceals all the circuitry and
speakers to make this TV work. The OLED
technology is already known for its impeccable
colour reproduction and stunning contrast ratio.
The emissive type panel is considered holy grail of
display technology due to its ability to render
perfect blacks. n

HTC announces Vive Pro

T aiwanese company HTC announced a new virtual reality

headset, called the Vive Pro which is said to be an upgrade
to the Vive VR headset and boast of in-built headphones with an
amplifier and said to feature superior resolution and pixel density.
The Vive Pro includes dual-OLED displays of 2880 x 1600
combined, and a 78% increase in resolution over the current
Vive HMD. Vive Pro’s new headstrap has enhanced, dual
microphones with active noise cancellation and dual front-facing
cameras claimed to empower developer creativity. Along with
this, HTC also launched the Vive Wireless Adaptor, which is
claimed to be the first to device in the market with a ‘truly
wireless’ VR headset integration for both Vive and Vive Pro. It
features Intel’s WiGig technology. The device operates in the
interference-free 60Ghz band, which means lower latency and
better performance. n
ramesh@mymobile.co.in

www.mymobileindia.com february 2018 | 103

 by Invitation
5 Digital Marketing
Guest Column
Trends To Watch
Out For In 2018
By Vaibhav Vats
2
017 was a monumental year for businesses waiting to
get on the digital marketing bandwagon. From online
shopping to net banking to Artificial Intelligence,
machine learning and chatbots, technology has smartly
digitalized the ways in which any organization attracts and engages
audiences. With so many emerging technologies in the market,
digital marketers are becoming well aware of which platform
and technology to leverage to get the most out of their marketing
Foreseeing the future in voice search
A
ren’t many of us already familiar with the concept
of voice search since Apple launched Siri for
iPhone users? Well, that concept is now the
future as digital marketers and brands are now using it
tremendously to ease the efforts for their audience in
104 | february 2018
endeavours.
In this increasingly technology-driven industry, as we gaze at the
new year to see how to amplify our marketing strategies and alter
our game with an eye on the ever-changing digital landscape, here’s
a look at what will rule this segment in 2018. While the forthcoming
year is poised to be a truly landmark one for all digital initiatives,
let’s learn about the biggest trends that are expected to be at the
forefront of creating traction for brands:
searching for anything on the internet. Voice search in
the coming year will transform the way information and
communication is processed. The rise in voice searches
will enable digital marketers in creating SEO optimized
high quality content for promoting their businesses. n
MYMOBILE
 by invitation

Guest Column
Get the traffic on
smartphones

I
t’s probably a gross understatement to say that
the days of PCs and laptops are long gone.
Consumer marketing in 2018 must focus on
millennials as a valuable audience. Unlike other
generations of consumers, this lot has grown up with
the internet and smartphones. Speedy purchase of
products and prompt customer service are often the
Live videos to be the content
only determiners of brand success when it comes to
engaging a millennial audience. The snapchatters
king

L
and instagrammers of the world are obsessed with
their mobiles and yearn for authentic experiences
on the devices they are forever connected to. Thus,
businesses are required to focus on a millennial-first
marketing strategy by optimizing the smartphone
experience they offer. While mobile was already a
hit this year and it will continue to grow, businesses
optimizing their websites for mobile will be able to
attract higher traffic, as well as unlock better sales
and engagement opportunities in 2018. n
ive videos were already a rage in 2017with everyone from
brands to individual users leveraging them to reach out
to their target audiences and viewers. It’s not a surprise
then that this trend is growing remarkably as everyone wants
to watch a live Facebook or Instagram video rather than read
a post or an online ad. This clearly indicates that live video
content is the future. The real-time engagement that live
videos enable make them essential for a brand to realise their
power and focus on this increasingly popular medium in 2018
to engage with their target audience. n

Augmented reality
incorporated through
social media

O
ur mobile devices today have become
extremely potent and all social media apps
are getting integrated with AR with great
felicity. For instance, by tracking a user’s location,
brands can trigger sponsored AR content that can

Tapping social channels like be accessed by them only in that specific region
and time. Pokémon Go was the one to introduce
Facebook & Instagram for ads this concept it’s not long before and Instagram and

L
eading social media platforms such as Facebook and
Instagram are ruling the digital media marketing
game already. Nearly 800 million people are using
Instagramevery month. Thanks to its recently introduced
option of Instagram stories, its popularity has risen further
giving Snapchat a solid run for its money.Facebook too has
strengthened its ad functionality, beating platforms like
Twitter. As a result, brands are foreseeing better engagement
on these platforms through social media influencers to
connect with their prospects.Given the performance that
such targeted ads deliver, it is a good idea for businesses
and brands to explore advertising on these platformsin 2018
as well. n
Facebook integrate this tech onto their platforms.
Given all these advancements, 2018 will be
the year of the 3As for AR, as this innovative
technology becomes more acceptable, adaptable,
and affordable for mass marketing. n
The author is Co-Founder, Digiperform, a leading
digital marketing training platform. With over 7
years of industry experience, Mr Vats has trained
more than 2000 professionals and consulted over
30 corporate clients in the past 5 years in areas of
online media planning, conversion optimization,
content marketing strategies and much more.

www.mymobileindia.com february 2018 | 105

 mobilesensex

bazaar bargain
Great Deals

Vivo V7
The USP of the Vivo V7 is its selfie camera. The
smartphone comes with a 24MP selfie camera
with f/2.0 aperture and Moonlight Glow feature.
The rear of the device houses a 16MP camera with
f/2.0 aperture and LED flash. The smartphone
runs Android 7.1 Nougat operating system out-of-
the-box and sports a 5.7-inch HD+ display with
18:9 aspect ratio. It is powered by an octa-core
Qualcomm Snapdragon 450 processor paired with
4GB of RAM. It offers 32GB internal storage which
can be expanded up to 256GB. The Vivo V7 comes
equipped with a rear mounted fingerprint sensor and
is backed by a 3000mAh battery. n

Launched at: Rs 76,000

Current Price: Rs 39,990

Launched at: Rs 18,990
Current Price: Rs 16,990
Google Pixel XL
(Quite Black)
The Google Pixel XL comes with a 5.5-inch QHD
AMOLED display and is powered by Qualcomm
Snapdragon 821 processor. It comes equipped with
4GB of RAM and has two internal storage variants-
32GB and 128GB. The smartphone houses a 12.3-
megapixel primary shooter with dual-tone LED flash,
with the front-facing snapper rated at 8-megapixel.
It gets its fuel from a 3450mAh battery with Quick
Charge tech and runs Android 7.1 Nougat. Still
tagged as one of the most bankable devices, the Pixel
XL come with a single-SIM slot and is accompanied
by a fingerprint scanner at the back. n

106 | february 2018 MYMOBILE

 mobilesensex

Great Deals
Asus ZenFone 3 Max
5.5 (ZC553KL)
The smartphone features a 5.5 inch full HD
(1920 x 1080 pixels) 2.5D curved glass
display. The Hybrid dual SIM phone runs
Android 6.0 Marshmallow with Zen UI 3.0
on the top. It sports a metal body and a
Fingerprint sensor on its back. It is powered
by an octa-core Qualcomm Snapdragon 430
64-bit processor clocked at 1.4 GHz with
Adreno 505 GPU. It packs 3GB LPDDR3 RAM
and 32GB internal storage, expandable up
to 128GB. It features a 16MP rear camera
with dual-tone LED flash, f/2.0 aperture. At
the front, it sports an 8MP camera with f/2.2
aperture and 84-degree field of view. n

Launched at: Rs 64,000

Current Price: Rs 54,999

Apple iPhone 8
(64GB)
The iPhone 8 (launched alongside the iPhone 8 Plus
and the iPhone X) comes with a 4.7-inch Retina
HD LCD display and has the A11 Bionic chipset.
On the camera front, there is a 12-megapixel rear
shooter with Quad-LED True-tone flash, OIS, digital
zoom up to 5x, while the front-facing snapper is
rated at 7-megapixel with Retina flash. The iPhone
8 is backed by a 1980mAh battery, supporting
wireless charging and runs iOS 11. It comes with a
fingerprint scanner embedded in the home button
and is accompanied by dust and water resistance.
The iPhone 8 comes in Silver, Gold and Space Grey
colour options. n
team@mymobile.co.in
Launched at: Rs 17,999
Current Price: Rs 9,999
(Note: Prices are those available at prominent
dealers, online and/or offline. They may not
reflect official price reductions)

www.mymobileindia.com february 2018 | 107

Subscription Final New gift March New offer-1.qxd 11/21/2016 5:51 PM Page 2

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MY GUIDE
While My Mobile tries to ensure
accuracy in the pricing and
features any discrepancies that
may emerge are beyond our
control. Please check with the
retailer about features of the
phone before buying. Feel free to
update us.
(Last updated on January 22, 2018)

Disclaimer :
The prices quoted in My Guide are
the Best Buy prices quoted by the
respective companies, ex-Delhi.
The prices may vary on account of
promotional schemes or dealer
discretion.

Devices featured in the My

Guide have been segregated
into different categories based
on price and colour-coded as:

Up to Rs. 2,499

Rs. 2,500 – Rs. 5,999

Rs. 6,000 – Rs. 9,999

Rs.10,000 – Rs. 14,999

Rs.15,000 – Rs. 19,999

Rs. 20,000 – Rs. 29,999

RS. 30,000 and above.

Tablets

Spreadtrum—ST
Intel Atom—IA
Qualcomm Snapdragon—QS
MediaTek—MT
MediaTek Helio—MTH

FEBRUARY 2018 I 109

 MYGUIDE
MODELS UP TO RS. 2,499 UP TO RS. 2,499 UP TO RS. 2,499

PARAMETERS HITECH I-SMART ITEL LEPHONE

Model Pride 350 103 NEW 102 Cute NEW 204 Flip NEW Smart Selfie it5231 K1 K5

Display (inches/res) 2.8 1.8 1.8 2.4 2.4/ 240 x 320 1.8 2.4

Dimension (mm) 131 x 58 x 10.2 112x46.5x13.5 112x46.5x13.5 100x50x15 124.5 x 54 x 11.4 112x46.5x13.9 112x46.5x13.9

Weight (grams) 82 60 60 70 - 64 64
Spreadtrum
Processor/RAM Speadtrum 6531da Speadtrum6533 Speadtrum 6531da 360MHz/64Mb 312MHz /32MB 312MHz /32MB
6531DA/NA
Operating system Nucleus NA NA NA - NA NA

Storage/Expandable 32+32MB 32+32MB 32+32MB 32+32MB 64MB/32GB 32MB / 32GB 32MB / 32GB

Rear/Front Camera 1.3 MP/NA 0.8/NA 0.8/NA 0.8/NA 0.08MP/0.3MP Digital Camera 0.3 MP

Battery (mAh) 1,800 1,000 850 580 1900 1000 1450

2G/3G/4G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No

Dual SIM Yes Yes Yes Yes Yes YES YES

Music Player/FM Yes/Yes Yes Yes Yes Yes/Yes YES YES

Launch Launched Launched Launched Launched May, 2016 August, 2016 NA

Price Rs. 1,549 650 684 1,190 1,335 674 950

UP TO RS. 2,499 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999
MODELS

PARAMETERS LEPHONE HONOR HITECH IN-FOCUS

Model L1 K7 Sleek 9 Honor Bee Amaze S9 Air A8 Bingo 10 (M415)

Display (inches/res) 2 2.4 2.4 4.5/ 854 x 480 5 5.0/ 540 x 960 4.5/ 480 x 854

Dimension (mm) 123x51.8x14.9 100 x 42 x 13.4 100 x 42 x 13.4 134.3 x 66.7 X 10 140 x 66.88 x 9.65 140.2 x 72.4 x 8.8 135.65 x 67.38 x 10.43

Weight (grams) 102 62 62 170 150 152 140

Processor/RAM 312MHz /32MB 312MHz /32MB 312MHz /32MB ST SC 7732/1GB ST 7731/512MB ST 7731/1GB MT 6580A/1GB

Operating system NA NA NA Android OS, v4.4 5.1 Lollipop 5.2 Lollipop Android OS, 6.0

Storage/Expandable 32MB / 32GB 32MB / 32GB 32MB / 32GB 8GB/32GB 4GB/32GB 8GB/32GB 8GB/32GB
Digital Camera/
Rear/Front Camera Digital Camera
0.1 MP 0.1 MP 8MP/2MP 5MP/2MP 8MP/2MP 5MP/5MP

Battery (mAh) 2,500 2,500 800 1,730 1,400 2,000 2,000

2G/3G/4G Yes/No/No Yes/No/No Yes/No/No Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/No

Dual SIM YES YES YES Yes Yes Yes Yes

Music Player/FM YES YES YES Yes/Yes Yes/Yes Yes/Yes Yes/No

Launch October, 2016 NA NA May, 2015 - - April, 2016

Price Rs. 999 999 1,325 4,999 2,999 4,999 4,399

110 I FEBRUARY 2018 MYMOBILE

 MYGUIDE
Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999
MODELS

PARAMETERS IN-FOCUS INTEX I-SMART

Model Bingo 21 (M 430) Aqua Fish Cloud Glory 4G Cloud String HD Aqua Classic 2 is-59 NEW i1-Mini NEW

Display (inches/res) 4.5/ 854 x 480 5/720x1280 4.5/ 480 x 854 5/ 720 x 1280 5/480/854 5/854x480 4.5/854x480

Dimension (mm) 136.8 x 67 x 10.95 142.4x72x9.6 134.2 x 68 x 9 144.5 x 72.5 x 8.7 145.2x72.6x10.9 143.5x73.6x9.5 135.2x66x10.8

Weight (grams) 152 150 120 150 120 109

1.2GHz, quad-core/1GB 1.3Ghz quad-
Processor/RAM ST Shark/2GB Quad core/2GB MT 6735M/ 1GB SC 9832A/ 1GB qcta-core/1GB core/512MB

Operating system Android 5.1 Sailfish 2.0 Android 6.0 Android 5.1 Android 6.0 Android 6.0 Android 6.2

Storage/Expandable 8GB/32GB 16GB/32GB 8GB/ 32GB 8GB/ 32GB 8GB/32GB 8GB/32GB 4GB/32GB

Rear/Front Camera 8MP/5MP 8MP/2MP 5MP/2MP 8MP/2MP 5MP/2MP 5MP/2MP 5MP/2MP

Battery (mAh) 2,300 2500 1,800 2,200 2200 2,200 2,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes Yes

Launch March, 2016 February,2016 June, 2016 May, 2016 Launched Launched

Price Rs. 5,499 5,499 3,999 5,599 4,600 2,999 3,199

Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999
MODELS

PARAMETERS ITEL MICROMAX M-TECH

Model Power Pro it1410 Canvas Juice 3 Q393 Canvas Spark 3 Canvas Bolt Selfie EROS PLUS TURBO 4G TEZ 4G

Display (inches/res) 4/ 800 x 480 5.0/720 x 1280 5.5/720x1280 4.5/854x480 5 FWVGA TN 5 FWVGA TN 5 FWVGA IPS

Dimension (mm) 124x64.7x12.2 NA - - 144.9x73.3x9.5 146.6x73.6x11.5 144x72.5x8.8

Weight (grams) - NA - - 142 142 171

Dual core, 1.3
Processor/RAM MT6580/2GB quad-core/1GB MTK6735/1GB 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core
GHz/512MB
Operating system Android4.4 Android 5.1 Android 5.1 Android 5.1 Android Nougat Android Nougat Android Nougat

Storage/Expandable 8GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB 1GB/8GB/64GB 1GB/8GB/64GB 1GB/8GB/64GB

Rear/Front Camera 2.0MP/0.3MP 8MP/2MP 8MP/5MP 5MP/5MP 0.3MP/5MP 0.3MP/5MP 2MP/5MP

Battery (mAh) 2,800 4,000 2,500 1,750 2,000 2,000 2,400

2G/3G/4G Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch May, 2016 NA March, 2016 May, 2016 November, 2017 August, 2017 August, 2017

Price Rs. 3,339 4,171 4,848 4,849 4,299 4,699 4,799

www.mymobileindia.com FEBRUARY 2018 I 111

 MYGUIDE
MODELS Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999 Rs. 2,500 – Rs. 5,999

PARAMETERS M-TECH VIDEOCON ZIOX

Model EROS 4G Delite11 Astra Metal 4G Astra Colors 4G Astra NXT+ Zi-34 Astra Prism

Display (inches/res) 5 FWVGA IPS 5/1280x720 5/480X854 5/720X1280 4 inch 3.5 inch 5 inch

Dimension (mm) 72.4x142.7x9.3 146.66X74.3X10.52 143.8X73.3X10.4 142.9X71.65X11 125.4X64.2X13 116.2X61.4X11.3 134.4X67X10.1

Weight (grams) 136 151 171 182 130 108 119

1.5Ghz Quad-
Processor/RAM 1.3GHz Quad Core Quad-core/1GB core ARM
Spreadtrum 512MB+4GB(DDR2) 2xCortex-A7,32bit 1.2 GHz Quadcore

Operating system Android Nougat Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 4.4.2 Android 6.0

Storage/Expandable 1GB/8GB/64GB 8GB/32GB 1GB/8GB 1GB/8GB 1GB/8GB 256 MB/512 MB 512 MB/4GB

Rear/Front Camera 0.3MP/5MP 5MP/2MP 5MP/2MP 5MP/5MP 2MP/0.3MP 0.3MP/ 0.3MP 0.3MP/2MP

Battery (mAh) 2,000 3,000 3,000 4,000 2,000 1,200 1,700

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/No

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes Yes Yes Yes Yes

Launch October, 2017 NA Launched Launched Launched Launched Launched

Price Rs. 4,999 5,840 5,553 6,499 3,703 2,993 3,813

Rs. 2,500 – Rs. 5,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999
MODELS

PARAMETERS ZIOX ASUS CELKON CENTRIC

Zenfone 2 Laser
Model Astra Zing Astra NXT Pro Astra Blaze Zenfone Max Q550 L3
ZE550KL
Display (inches/res) 4 inch 4 inch 4.5/480x854 5.5/720 x 1280 5.5/ 720 x 1280 5.0/720 x 1280 5 HD IPS

Dimension (mm) 124X64X10.1 123.5x64.2x10.5 135x68x10.2 152.5 x 77.2 x 3.9 156 x 77.5 x 10.55 145.6 x 71.8 x 8 141x70.5x8.6

Weight (grams) 105 111 130 170 202 149 143

Processor/RAM 1.2 GHz Quadcore Quad-core A7MP 1.3GHz Quad-Core QS 410/2GB QS 615/ 2GB, 3GB Broadcom/2GB 1.3GHz Quad Core

Operating system Android 6.0 Android 7 Android 7 Android 5.0 Android 6.0 Android Kitkat 4.4.2 Android Nougat

Storage/Expandable 512MB/4GB 1GB/8GB 1GB/8GB 16GB/128GB 16GB/32GB, 64GB 16GB/32GB 2GB/16GB/256GB

Rear/Front Camera 0.3MP/2MP 2MP/0.3MP 0.3MP/2MP 13MP/5MP 13MP/5MP 8MP/2MP 13MP/5MP

Battery (mAh) 1,400 1,900 2,000 3,000 5,000 2,500 3,050

2G/3G/4G Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes

Launch Launched Launched Launched August, 2015 May, 2016 2,014 January, 2018

Price Rs. 3,653 3,899 4,499 9,299 9,325/ 12,999 7,499 6,749

112 I FEBRUARY 2018 MYMOBILE

 MYGUIDE
RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999
MODELS

PARAMETERS COMIO COOLPAD

Model C1 C2 S1 P1 Note 3 Note 3s Note 5 Lite

Display (inches/res) 5 HD IPS 5 HD IPS 5.2 HD IPS 5.5 HD IPS 5.5/720 x 1280 5.5/1920x1080 5/1280X970

Dimension (mm) 143.5X71.3X9.35 144X71.6X9.9 149X72.6X7.9 152.85X76.14X9.2 152 x 77 x 9 154.5x77x8.6 145.3X72.3X8.7

Weight (grams) 175 165 159 178 150 167 148

Processor/RAM 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core MT6753/3GB octa-core/3GB MT6735/3GB

Operating system Android Nougat Android Nougat Android Nougat Android Nougat Android 5.1 Android6.0 Android6.0

Storage/Expandable 1GB/32GB 2GB/16GB 2GB/32GB 3GB/32GB 16GB/64GB 32GB/32GB 16GB

Rear/Front Camera 8MP/5MP 8MP/8MP 13MP/8MP 13MP/8MP 13MP/5MP 13MP/5MP 13MP/8MP

Battery (mAh) 2,200 4,000 2,700 5,000 3,000 2,500 2,500

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch August, 2017 September, 2017 August, 2017 August, 2017 October, 2015 November,2016 March, 2017

Price Rs. 5,999 7,199 8,999 9,999 8,999 9,999 8,199

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999
MODELS

PARAMETERS GIONEE HONOR HITECH IN-FOCUS

Model P7 Honor Holly 3 Honor Holly 2 Plus Air A9 M 350 (16GB) M680 M810

Display (inches/res) 5.0/720x1280 5.5/1920x1080 4.8/720 x 1280 5.0-inch, 720 x 1280 5.0/720 x 1280 5.5/720x1280 5.5/1080x1920

Dimension (mm) NA NA 143.1 x 71.8 x 9.7 140.2 x 72.4 x 8.8 151 x 71.5 x 10.6 156 x 76.8 x 7.25 153.70 x 76.20 x 6.99

Weight (grams) NA NA 160 152 146 158 155

Processor/RAM Quad-core/2GB Kirin 620/2GB MT6735P /2GB MT 3735M/2GB MT6732/2GB MT 6753/2GB QS 801/ 2GB

Operating system Android 6.0 Android 6.0 Android 5.1.1 Android 5.1 Android 4.4.2 Android 5.1 Android 5.0

Storage/Expandable 16GB 16GB/128GB 16GB/128GB 16GB/32GB 16GB/64GB 16GB/32GB 16GB/64GB

Rear/Front Camera 8MP/5MP 13MP/8MP 13MP/5MP 13MP/8MP 8MP/8MP 13MP/13MP 13MP/5MP

Battery (mAh) 2,300 3,100 4,000 3,500 2,500 2,600 2,600

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes NA Yes Yes Yes Yes No

Music Player/FM Yes/Yes NA Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch December,2016 October, 2016 February, 2016 - June, 2015 December, 2015 July, 2015

Price Rs. 9,999 9,999 8,499 6,999 6,999 8,999 9,999

www.mymobileindia.com FEBRUARY 2018 I 113

 MYGUIDE
MODELS RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999

PARAMETERS INTEX I-SMART ITEL

Model Aqua S7 Aqua Secure Aqua View IS-57i IS-56i HD Mercury V6 Ultra 50 Wish it1512
5/HD IPS, MiraVision,
Display (inches/res) 5/720x1280 4.5/ 480 x 854 5/ 720 x 1280 5.0-inch/480 x 854 5.0-inch/720 x 1280 5/FWVGA/TN
cast screen
Dimension (mm) 142.5x72.5x8.7 133.5 x 66.5 x 9.4 124 x 64 x 10.3 146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 148.24X72.56X11.44 143x72x8.65

Weight (grams) 150 130 146 155 170 186 -

Processor/RAM Quad core/3GB MTK6735M/ 1GB MTK6735P/ 1GB Quad Core/1 GB Quad Core/1 GB 1.3GHz Quad Core Quad core/1GB

Operating system Android 6.0 Android 5.1 Android 5.1 Android 4.4.2 Android 4.4.2 Marshmallow 6.0 Android 6.0

Storage/Expandable 16GB/64GB 8GB/ 32GB 16GB/ 32GB 8GB/64GB 8GB/64GB 3GB/32GB/64GB 8GB/32GB

Rear/Front Camera 13MP/5MP 5MP/ 2MP 8MP/5MP 8.0MP/3.2MP 8.0MP/3.2MP 13MP/5MP 5.0MP/2.0MP

Battery (mAh) 3,200 1,900 2,200 2,100 2,500 3,000 2,500

2G/3G/4G Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes/Yes Yes

Music Player/FM Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes Yes/Yes

Launch September, 2016 May, 2016 June, 2016 September, 2016 September, 2015 Launched June, 2016

Price Rs. 9,499 6,499 8,999 6,499 6,999 9,990 6,000

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999
MODELS

PARAMETERS ITEL KARA LAVA

Model Power Pro it1553 Mega 1 Mega 4 Mega 2 X10 Pixel V2 X50+

Display (inches/res) 5.5) 5.5, Full HD 5.0-inch, HD IPS, 5.0-inch, HD IPS, 5.0/ 720 x 1280 5.0/ 720 x 1280 5.5/1280x720

Dimension (mm) 138.5x69.5x9.8 152.4x77.1x9.5 152.4X77.1X9.5 152.4X77.1X9.5 142 x 70.8 x 7.9 141.6 x 70.8 x 7.6 155x71.8x8.85

Weight (grams) - 184 184 184 133 128 155

1.3GHz Quad 1.3GHz Quad
Processor/RAM Quad core/1GB 1.2 GHz,Quad Core Quad core /3GB Quad Core/ 2GB quad-core/2GB
Core(64bit) Core(64bit)
Operating system Android 5.1 Marshmallow 6.0 Android 6.0 Android 6.0 Android 5.1 Android 5.1 Android 6.0

Storage/Expandable 16GB/32GB 3GB/32GB/64GB 1GB/16GB 2GB/16GB 16GB/32GB 16GB/32GB 32GB/32GB

Rear/Front Camera 8.0MP/2.0MP 13MP/5MP 8MP/2MP 13MP/5MP 13MP/5MP 13MP/8MP 8MP/5MP

Battery (mAh) 5,050 4,000 2,000 3,000 2,900 2,500 2,800

2G/3G/4G Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes

Dual SIM Yes Yes/Yes Yes 152.4X77.1X9.5 Yes Yes Yes

Music Player/FM Yes/Yes Yes Yes Yes Yes/Yes Yes/Yes Yes/Yes

Launch June, 2016 June, 2017 Launched Launched November, 2015 September, 2015

Price Rs. 7,290 7,950 4,500 6,500 9,999 8,499 9,199

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RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999
MODELS

PARAMETERS LEPHONE
Model W2 W7 W7+ W12 W15 W21 W11

Display (inches/res) 4.5/854X480 5/854X480 5/1280X720 IPS 5 inch/1280X720 5/1280X720 5.5/1280X720 5 inch/1280X720

Dimension (mm) 134.5X68X10.2 143.6x72.5x10 143.6x72.5x9.1 145.2X72.4X10 144.2x72x8.8 152.8x76.9x8.6 144X72.4X9.5

Weight (grams) 126 177 151 148 142 164 161

Processor/RAM 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad Core 1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad Core
Android 6.0, Android 6.0, Android 6.0,
Operating system Marshmallow Marshmallow Marshmallow Android 6.0 Android 6.0 Android 6.0 Android 6.0

Storage/Expandable 1GB/8GB/32GB 1GB/8GB/32GB 1 GB/8 GB 1GB/16GB/32GB 2GB/16GB/32GB 2GB/16GB/32GB 1GB/16GB/32GB

Rear/Front Camera 2MP/VGA 5MP/2MP 5MP/5MP 8MP/2MP 8MP/5MP 8MP/5MP 8MP/2MP

Battery (mAh) 1,500 2,000 1,800 2,000 2,000 2,500 2,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes "Yes " "Yes " "Yes " Yes

Music Player/FM Yes Yes Yes Yes Yes/Yes Yes/Yes Yes

Launch Launched Launched Launched Launched Launched Launched Launched

Price Rs. 4,499 4,999 5,999 6,399 6,499 6,799 6,999

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999
MODELS

PARAMETERS LENOVO LYF LG MICROMAX

Model K6 Power Wind 5 K7 Canvas Unite 4 Canvas Amaze 2 Canvas XP 4G Canvas 5

Display (inches/res) 5/1920x1080 5/ 720 x 1280 5/ 480 x 854 5.0/ 1280 x 720 5/ 720 x 1280 5.0/720 x 1280 5.2/1080 x 1920

Dimension (mm) 141.9x70.3x9.3 144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 NA NA NA NA

Weight (grams) 145 137 NA NA NA NA

Processor/RAM QS 430/3GB MT6735P/ 1GB 1.1GHz Quad Core/ MTK 6735P/1GB QS415/ 2GB MT6735P/3GB MT6753/3GB
1.5GB
Operating system Android 6.0 Android 5.1 Android 5.0 Android 6.0 Android 5.0.2 Android 5.1 Android 5.1

Storage/Expandable 32GB/128GB 8GB/ 32GB 8GB/32GB 8GB/64GB 8GB/ 32GB 16GB/32GB 16GB/64GB

Rear/Front Camera 13MP/8MP 8MP/ 5MP 5MP/5MP 8MP/5MP 13MP/ 5MP 8MP/2MP 13MP/5MP

Battery (mAh) 4,000 2,000 2,125 2,500 2,500 2,000 2,900

2G/3G/4G Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes

Launch November,2016 June, 2016 January, 2016 June, 2016 June, 2016 May, 2016 November, 2015

Price Rs. 9,999 6,599 8,690 6,999 7,499 7,499 9,999

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MODELS RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999

PARAMETERS MICROMAX MOTOROLA NOKIA NUU PANASONIC

Model Canvas Unite 4 Pro Canvas Sliver 5 Moto G4 Play Moto E4/Plus Nokia 3 Q626 P55 Max

Display (inches/res) 5.0/ 1280 x 720 4.8/720 x 1280 5/720x1280 5/5.5/1280x720 5/1280X720 5/1280 x 720 5.5/1280x720
144.5x72x9.3/
Dimension (mm) NA 5.1mm thick 144.4x72x9.9 143.4x71.4x8.4 141.2x70.3x7.3 152 x 72.6 x 8.7
155x77.5x9.55
Weight (grams) NA 97 137 150,/181 NA 148 180

Processor/RAM Quad core/ 2GB QS 410 /2GB QS 410/2GB MTK6737 MT 6737 1.3GHz Quad Core MTK6737

Operating system Android 5.1 Android 5.0.2 Android 6.0 Android 7.1.1 Android 7.0 Android 6.0 Android 7.0

Storage/Expandable 16GB/32GB 16GB/No 16GB/128GB 2/16/3/32GB 16GB/128GB 2GB/32GB/64GB 3GB/16GB

Rear/Front Camera 8MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP/13MP/5MP 8MP/8MP 8MP/5MP 13MP/5MP

Battery (mAh) 3,900 2,000 2,800 28,00/5,000 2,650 2,000 5,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes No Yes Yes No Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch June, 2016 2,015 September, 2016 August, 2017 July, 2017 August, 2017 August, 2017

Price Rs. 7,499 8,387 8,999 8,450 onwards 8,635 9,625 7,499

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999
MODELS

PARAMETERS PANASONIC SAMSUNG TCL XIAOMI

Model Eluga Ray 500/700 Galaxy On 5 Pro Galaxy J2 (2016) Galaxy J2 Pro (2016) TCL 560 TCL 562 Redmi 2 Prime
5/5.5/720 x 1280/
Display (inches/res) 5.0/ 1280 x 720 5.0/ 1280 x 720 5/720x1280 5.5/ 1280x720 5.5/1920x1080 4.7/720 x 1280
1080 x 1920
144.3 x 71.3 x 9.2/
Dimension (mm) 153.8 x 75.4 x 8.9 142.3 x 72.1 x 8.5 142.4 x 71.1 x 8.0 142.4x71.1x8 NA 152x77x8 134.00 x 67.20 x 9.4

Weight (grams) 163/182 149 138 138 156 150 133

Processor/RAM MT6737/MT6753 Quad core/ 2GB Quad core/ 1.5GB Quad core/2GB QS 210/2GB MT6755M/3GB QS 410/2GB

Operating system Android 7.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 4.4

Storage/Expandable 3GB/32GB 16GB/128GB 8GB/128GB 16GB/128GB 16GB/32GB 32GB/64GB 16GB/32GB

Rear/Front Camera 5/13/13/13 8MP/5MP 8MP/5MP 8MP/5MP 8MP/5MP 13MP/5MP 8MP/2MP

Battery (mAh) 4,000/5,000 2,600 2,600 2,600 2,500 2,960 2,200

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/No Yes/No Yes/Yes Yes/No Yes/Yes Yes/Yes

Launch September, 2017 July, 2016 July, 2016 July,2016 July, 2016 July,2016 August, 2015

Price Rs. 8,999/9,999 6,490 6,990 9,090 6,999 9,999 6,999

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RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999
MODELS

PARAMETERS XIAOMI VIDEOCON

Model Redmi 3S/ 3s Prime Redmi Note Prime Redmi Note 3 Redmi 3s Plus Redmi Note 4 Graphite2 Graphite1

Display (inches/res) 5/ 1280X720 5.5/720 x 1280 5.5/1080 x 1920 5/1280x720 5.5/1080X1920 4.5/1280x720 4.5/1280x720

Dimension (mm) 139.4 X 69.7 X 8.5 154 x 78.7 x 9.45 150 x 76 x 8.65 139.3x69.6x8.5 151X76X8.3 137.55X70.28X10 136.76X69X10

Weight (grams) 144 185 164 144 165 129 127

Processor/RAM QS 430/ 2GB, 3GB QS 410/2GB QS 650/2GB,3GB QS 430/2GB QS625/2GB,3GB,4GB Quad-core/1GB Quad-core/1GB

Operating system Android 6.0 Android 4.4 Android 5.0.2 Android 6.0 Android 6.0 Android 6.0 Android 6.0

Storage/Expandable 16GB, 32GB/128GB 16GB/32GB 16GB,32GB/32GB 32GB/128GB 32GB/64GB 8GB/64GB 8GB/64GB

Rear/Front Camera 13MP/5MP 13MP/5MP 16MP/5MP 13MP/5MP 13MP/5MP 5MP/2MP 5MP/2MP

Battery (mAh) 4,100 3,100 4,000 4000/4100 4,100 2,000 2,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes No Yes Yes Yes (Hybrid) Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yees Yes/Yes Yes/Yes

Launch August, 2016 December, 2015 March, 2016 October,2016 January, 2017 NA NA

Price Rs. 6,999/ 8,999 7,999 9,999/ 11,999 9,499 9,999 6,299 6,499

RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999
MODELS

PARAMETERS VIDEOCON YU ZEN

Model Delite21 Krypton3 Ultra30 Ultra50 Yunique Yuphoria Cinemax 3

Display (inches/res) 5/1280x720 5/1280x720 5/1920X1080 5/1920X1080 4.7/720x1280 5.0/720x1280 5.5/720x1280

Dimension (mm) 146.66X74.3X10.52 144.5X73.14X9.74 144.31X73X10 148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35

Weight (grams) 151 153 153 186 128 143 August,2016

Processor/RAM Quad-core/2GB Quad-core/2GB Quad-core/3GB Quad-core/3GB QS 410 / 1GB Quad core / 2GB Quad core/2GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 5.1. Android 5.1.1 Android 5.1

Storage/Expandable 16GB/32GB 16GB/32GB 32GB/64GB 32GB/64GB 8GB/32GB 16GB/32GB 16GB/32GB

Rear/Front Camera 8MP/2MP 13MP/5MP 13MP/5MP 13MP/5MP 8MP/2MP 8MP/5MP 5MP/3.2MP

Battery (mAh) 3,000 3,000 4,000 3,000 2,000 2,230 2,900

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch NA NA NA NA September, 2015 May, 2015 August, 2016

Price Rs. 7,200 7,999 9,990 9,990 6,300 6,499 6,999

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MODELS RS. 6,000 – RS. 9,999 RS. 6,000 – RS. 9,999 RS. 10,000 – RS. 14,999

PARAMETERS ZIOX ZOPO ZTE ASUS

ZenFone 2
Model Astra Star Astra Curve 4G Duopix F1 ZP331 Blade V6 Zenfone Selfie
(2GB/4GB)
Display (inches/res) 5/480x854 5/480x854 5/1280x720 4.5/ 854 x 480 5/ 1280 x 720 5.5/ 1080 x 1920 5.5/1080 x 1920

Dimension (mm) 145.6x72.7x10.2 146.5x73.1x10.3 145.2x71.7x9.1 133 x 65.7 x 8.5 142X69.5X6.8 152.5 x 77.2 x 10.9 156.5 x 77.2 x 10.8

Weight (grams) 150 160 148 113 122 170 170

Processor/RAM 1.3GHz Quad-Core 1.3GHz Quad-Core 1.3GHz Quad-Core Quad core/1GB MTK 6735/2GB IA Z3560 /2GB QS615 /2GB,3GB

Operating system Android 7.0 Android 7.0 Android 7.0 Android 5.1 Android 5.1 Android 5.0 Android 5.0

Storage/Expandable 1GB/16GB 2GB/16GB 2GB/16GB 8 GB/64 GB 16GB/128GB 16GB,32GB/128GB 16GB,32GB/128GB

Rear/Front Camera 5MP/2MP 5MP/2MP 8MP/8MP+2MP 5 MP/2 MP 13MP/5MP 13MP/5MP 13MP/13MP

Battery (mAh) 2,350 2,200 2,400 1,700 2,500 3,000 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/-

Launch Launched Launched Launched - July, 2016 March, 2015 August, 2015

Price Rs. 5,899 7,299 7,499 7,500 9,999 13,999, 18,999 10,999/ 16,999

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999
MODELS

PARAMETERS ASUS CENTRIC COOLPAD GIONEE

Zenfone 3
Model Zenfone 3 lazer Max(ZC520TL) A1 Coolpad Note 5 Cool 1 F 103 Pro Marathon M5 Lite

Display (inches/res) 5.5/1920x1080 5.2/1280x720 5.5/1920x1080 5.5/1920x1080 5.50/1080x1920 5.0/ 1280 x 720 5.0/720 x 1280

Dimension (mm) 149x76x7.9 149x73.7x8.55 152 x 76 x 7.8 NA 152.00 x 74.80 x 8.20 145.3 x 70.5 x 8.5 143 x 69.9 x 8.5

Weight (grams) 148 160 NA 173 142 182

Processor/RAM QS 430.4GB Quad-core/3GB QS 430 QS 617/4GB 1.4GHz octa-core Quad core/ 3GB Quad Core/3GB

Operating system Android 6.0 Android 6.0 Android 7.1.1 Android 6.0 Android 6.0 Android 6.0 Android 5.1

Storage/Expandable 32GB/128GB 32GB/32GB 3GB/32GB/256GB 32GB/64GB 32GB 16GB/128GB 32GB/128GB

Rear/Front Camera 13MP/8MP 13MP/5MP 13MP/8MP 13MP/8MP 13MP/8MP 13MP/5MP 8MP/5MP

Battery (mAh) 3,000 4,100 3,000 4,010 4,000 2,400 4,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes No Yes Yes

Music Player/FM Yes/Yes/Yes Yes/No Yes/Yes/Yes Yes/Yes Yes/No Yes/No Yes/Yes

Launch October,2016 November,2016 November, 2017 October, 2016 January, 2017 July, 2016 December, 2015

Price Rs. 18,999 12,999 10,999 10,999 13,999 11,999 13,000

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RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999
MODELS

PARAMETERS HONOR HTC INFOCUS LAVA

Model Honor 5C Honor 5X Honor 6X Desire 630 Epic 1 Snap 4 V5

Display (inches/res) 5.2/ 1920 x 1080 5.5/ 1080 x 1920 5.5/1080X1920 5.0/ 1280 x 720 5.5/1920x1080 5.2/720x1280 5.5/720x1280

Dimension (mm) 147.1 x 73.8 x 8.3 151.3 x 76.3 x 8.15 150.9X76.2X8.2 146.9 x 70.9 x 8.3 153x76x8.4 147.1 x 73.8 x 8.3 151.9 x 94.7 x 8.3

Weight (grams) 156 158 162 140 162 153

Processor/RAM Kirin 650/ 2GB QS 616 /2GB Kirin 655 QS 400/2GB Decca-core/3GB Octa-core/4GB Quad core/3GB

Operating system Android 6.0 Android 5.1.1 Android 6.0 Android 6.0 Android 6.0 Android 7.0 Android 5.1

Storage/Expandable 16GB/128GB 16GB/128GB 32GB/64GB 16GB/2TB 32GB/128GB 64GB/128GB 16GB/32GB

Rear/Front Camera 13MP/8MP 13MP/5MP 12 and 2MP/8MP 13MP/5MP 16MP/8MP 13MP/8MP 13MP/8MP

Battery (mAh) 3,000 3,000 3,340 2,200 3,000 3,000 3,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes/Yes

Music Player/FM Yes/No Yes/- Yes/No Yes/No Yes/Yes Yes/Yes Yes

Launch June, 2016 January, 2016 Jnauray 2017 February, 2016 November,2016 September, 2017 January, 2016

Price Rs. 10,999 12,999 11,999 10,890 12,999 11,590 11,299

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999
MODELS

PARAMETERS LENOVO
Model Phab 2 Vibe K4 Note Vibe S1 Phab Plus Vibe K5 Note Phab 2 Plus K8 Note

Display (inches/res) 6.4/1920x1080 5.5/1080x1920 5.0/1080x1920 6.8/1080 x 1920 5.5/1920x1080 6.4/1920x1080 5.5/1080 x 1920

Dimension (mm) 175x89.5x6.89 153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8 186.6 x 96.6 x 7.6 152x75.7x8.49 174x88x5.5 154.5 x 75.9 x 8.5

Weight (grams) 225 158 132 229 165 218 180

MT Deca-
Processor/RAM MTK8735/3GB MT 6753/3GB MT6752/3GB QS 615 /2GB Helio P10/4GB MT/3GB
core/3GB/4GB
Operating system Android 6.0 Android 5.1. Android 5.0 Android 5.0 Android 6.0 Android 6.0 Android 7.1.1

Storage/Expandable 32GB/128GB 16GB/128GB 32GB/128GB 32GB/64GB 32GB/128GB 32GB/128GB 32GB/64GB/256GB

Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/8 MP + 2 MP 13MP/5MP 13MP.8MP 13MP,13MP/8MP 13+5MP/13MP

Battery (mAh) 4,050 3,300 2,420 3,500 3,500 4,050 4,000

2G/3G/4G Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes/Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes

Launch December,2016 January, 2016 November, 2015 October, 2015 Jaunuary,2016 November,2016 August, 2017

Price Rs. 11,999 11,999 12,999 14,999 13,499 14,999 12,999

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MODELS RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999

PARAMETERS LYF LG MICROMAX MOTOROLA

Model F1 K 10 X Screen G4 Stylus Canvas 6 Canvas 6 Pro Moto G Turbo Edition

Display (inches/res) 5.5/1920x1080 5.3/ 1280 x 720 4.93/ 1280x720 5.7/ 720 x 1280 5.5/1920 x 1080 5.5/1920 x 1080 5.0/720 x 1280

Dimension (mm) 155.5x77.6x7.9 146.6x74.8x8.8 142.6 x 71.8 x 7.1 154.4 x 79.2 x 9.4 - - 142.1 x 72.4 x 11.6

Weight (grams) 153 140 120 163 - - 155

Processor/RAM QS 617/3GB QS 410/2GB QS 410/2GB QS 400 /1GB MT6753/3GB Helio x10/4GB QS 615 /2GB

Operating system Android 6.0 Android 5.0 Android 6.0 Android 5.0 Android 5.1 Android 5.1 Android 5.1.1

Storage/Expandable 32GB/128GB 16GB/32GB 16GB/128GB 16GB/32GB 32GB/128GB Yes/Yes 16GB/32GB

Rear/Front Camera 16MP/8MP 13MP/5MP 13MP/8MP 13MP/5MP 13MP/8MP 13MP/5MP 13MP/5MP

Battery (mAh) 3,200 2,300 2,300 3,000 3,000 3,000 2,470

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/No

Launch October,2016 January, 2016 July, 2016 May, 2015 May, 2016 May, 2016 2,015

Price Rs. 13,099 12,999 12,990 13,869 10,999 10,999 10,999

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999
MODELS

PARAMETERS MOTOROLA NOKIA NUBIA

Model Moto G4 Moto G4 Plus G5 Plus Nokia 5 Nokia 6 Z11 Mini N1

Display (inches/res) 5.5/ 1920 x 1080 5.5/ 1920X1080 5.2/1980X1080 5.2/ 720x1280 5.5/1920X1080 5/1920x1080 5.5/1920x1080

Dimension (mm) 153 x 76.6 x 7.9 153X76.6X9.8 153X76X9.6 149.7 x 72.5 x 8.05 154 x 75.8 x 7.85 141.4x70x8 150.9x79x8.9

Weight (grams) 155 155 155 NA NA 138 190

Processor/RAM QS 617/2GB QS 617/2GB,3GB QS 625 Octa-core QS 430 QS 430 QS/3GB MTK P10/3GB

Operating system Android 6.0.1 Android 6.1 Android 7.0 Android 7.1.1 Android 7.1.1 Android 5.1 Android 6.0

Storage/Expandable 16GB/128GB 16GB, 32GB/128GB 16GB/32GB 2GB/16GB 3BG/32GB 32GB/200GB 32GB/128GB

Rear/Front Camera 13MP/5MP 16MP/5MP 12MP/5MP 13MP/8MP 8MP/16MP 16MP/8MP 13MP/13MP

Battery (mAh) 3,000 3,000 3,000 3,000 3,000 2,800 5,000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/yes

Dual SIM Yes Yes Yes No No yes yes

Music Player/FM Yes/No Yes Yes Yes Yes Yes/Yes Yes/Yes

Launch May, 2016 May,2016 March, 2017 July, 2017 July, 2017 October,2016 December,2016

Price Rs. 10,499 13,499/ 14,999 12,999 12,499 14,299 12,999 11,999

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RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999
MODELS

PARAMETERS NUU PANASONIC SAMSUNG

Model X5 Eluga Note Eluga Arc Eluga Pulse X Eluga A3/A3 Pro Galaxy On7 Galaxy J5

Display (inches/res) 5.5/1920 x 1080 5.5/ 1920 x 1080 4.7/720x1280 5.5/1280X720 5.2/720 x 1280 5.5/1280 x 720 5.0/1280 x 720

Dimension (mm) 153x76.5x7.8 146.00x74.50x8.10 139 x 67 x 8.10 139 x 67 x 8.10 148.7 x 72.4 x 9.1 77.5x151.8x8.2 142.1 x 71.8 x 7.9

Weight (grams) 170 142 130 152 161 171 146

Processor/RAM 1.5GHz Octa Core Octa Core/3GB QS 410/2GB Quad-core/3GB Quad-core/3GB Quad-core/1.5GB Quad-core/1.5GB

Operating system Android 7.0 Android 6.0 Android 5.1 Android 6.0 Android 7.0 Android 5.1 Android 5.1

Storage/Expandable 3GB/32GB/128 GB 32GB/32GB 16GB/32GB 16GB/128GB 16GB/32GB/128GB 8GB/128GB 8GB/128GB

Rear/Front Camera 13MP/5MP 16MP/5MP 8MP/5MP 13MP/5MP 13MP/8MP 13MP/5MP 13MP/5MP

Battery (mAh) 2,950 3,000 1,800 3,000 4,000 3,000 2,600

2G/3G/4G Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes Yes Yes/Yes Yes/Yes

Launch August,2017 July, 2016 April,2016 March, 2017 August, 2017 October, 2015 June, 2015

Price Rs. 12,100 10,290 10,190 10,990 11,290/12,790 10,990 10,390

RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999
MODELS

PARAMETERS SAMSUNG XIAOMI

Model Galaxy J Max Galaxy J5 (2016) Galaxy J7 J5 Prime Galaxy On7 Pro Mi 4i Mi Max

Display (inches/res) 7.0/ 1280 x 800 5.2/1280x720 5.5/720 x 1280 5/1080x720 5.5/1280 x 720 5.0/1080 x 1920 6.44/1920x1080

Dimension (mm) 186.9 x 108.8 x 8.7 145.7 x 72.3 x 8.1 152.2 x 78.6 x 7.5 142.8x69.5x8.1 151.8 x 77.5 x 8.2 138.1 x 69.6 x 7.8 173.1x88.3x7.5

Weight (grams) NA 158 171 143 171 130 203

Processor/RAM Quad core/1.5GB QS 410/2GB Octa Core/1.5GB Quad-core/2GB Quad core/ 2GB QS 615/2GB QS 650,652/3GB,4GB

Operating system Android 5.1 Android 6.0 Android 5.1 Android 6.0 Android 6.0 Android 5.0 Android 6.0

Storage/Expandable 8GB/200GB 16GB/128GB 16GB/128GB 16GB/256GB 16GB/128GB 16GB,32GB/No 32GB,128GB/128GB

Rear/Front Camera 8MP/2MP 13MP/5MP 13MP/5MP 13MP/5MP 8MP/5MP 13MP/5MP 16MP/5MP

Battery (mAh) 4,000 3,100 3,000 2,400 3,000 3,120 4,850

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes No Yes Yes Yes

Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes

Launch July, 2016 May, 2016 2,015 September,2016 July, 2016 April, 2015 June,2016

Price Rs. 11,400 13,990 11,890 12,990 10,900 11,999/ 14,999 10,999

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MODELS RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999 RS. 10,000 – RS. 14,999

PARAMETERS VIDEOCON VIVO YU

Yureka Plus
Model Cube3 Y51L Y55L Y55S (YU5510A,YU5510 ) Yunicorn Yureka Note

Display (inches/res) 5/1280x720 5.0/ 540x960 5.2/1280x720 5.2/1280x720 5.5/1080x1920 5.5/(1080X1920) 6.0/1080 x 1920

Dimension (mm) 144.5X73.14X9.74 143.80 x 71.70 x 7.52 147.9x72.9x7.5 147.9x72.9x7.5 155 x 78 x 9 153.3X75.4X8.5 -

Weight (grams) 152.5 157 142 142 154 172 -

Processor/RAM Quad-core/3GB QS 410/2GB QS 430/2GB QS 425/3GB QS 615/2GB MT Helio P10/4GB MTK6753T/3GB

Operating system Android 6.0 Android 5.0.2 Android 6.0 Android 6.0 Android 4.4.4 Androis 5.1.1 Android 5.1.1

Storage/Expandable 32GB/64GB 16GB/128GB 16GB/128GB 16GB/256GB 16GB/32GB 32GB/128GB 16GB/Yes

Rear/Front Camera 13MP/5MP 8MP/5MP 8MP/5MP 13MP/5MP 13MP/5MP 13MP/5MP 13MP/8MP

Battery (mAh) 3000 2,350 2,650 2,730 2,500 4,000 4,000

2G/3G/4G Yes/Yes/yes Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes yes/yes/yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/yes Yes Yes/Yes yes Yes/Yes

Launch NA January, 2016 October,2016 March, 2017 July, 2015 May,2016 April, 2016

Price Rs. 10,490 10,700 11,980 12,490 8,999 12,999 13,499

RS. 10,000 – RS. 14,999 RS. 15,000 – RS. 19,999

MODELS

PARAMETERS ZOPO ASUS CREO

Zenfone 2 Laser ZENFONE 3
Model ZP350 ZP370 Hero 1 Z1 ZE601KL MAX(ZC553KL) Mark 1

Display (inches/res) 5.0 / 1280 x 720 5.5/ 1280 x 720 5.0/1280 x 720 5.5/1920 x 1080 6.0/ 1080 x 1920 5.5/1920x1080 5.5/ 1440x2560

Dimension (mm) 145.9 x 71.4 x 8.5 153.8 x 77.1 x 9 146.1 x 70.6 x 8.65 155.7 x 77.3 x 8.9 164.6 x 84 x 10.6 151.4x76.24x8.3 155.4 x 76.1 x 8.7

Weight (grams) 137 167 136 175 190 175 190

Processor/RAM Quad-core/1GB Ouad-core/1GB Quad-core/2GB QS 801/3GB QS 616/3GB QS 430/3GB Helio X10 /3GB

Operating system Android 5.1 Android 5.1 Android 5.1 Android 5.1.1 Android 5.0 Android 6.0 Android 5.1.1

Storage/Expandable 8GB/64GB 8GB/64GB 16 GB/64 GB 64GB/No 32GB/128GB 32GB/128GB 32GB/-

Rear/Front Camera 8.0MP/2.0MP 8.0MP/2.0MP 13.2 MP/5.0MP 13MP/8MP 13MP/5MP 16MP/8MP 21MP/8MP

Battery (mAh) 2,100 3,000 2,500 4,100 3,000 4,100 3,100

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/No Yes/No Yes/Yes

Launch NA NA NA May, 2016 December, 2015 November,2016 April,2016

Price Rs. 10,000 11,000 14,500 13,499 16,499 17,999 19,999

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RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999
MODELS

PARAMETERS GIONEE HTC

Model Marathon M5 S6 S6s Desire 728 LTE Desire 828 Desire 825 HTC 10 Lifestyle

Display (inches/res) 5.5/ 720 x 1280 5.5/ 720 x 1280 5.5/1920x1080 5.5/ 720 x 1280 5.5/720 x 1280 5.5/ 1280 x 720 5.5/1920x1080

Dimension (mm) 152 x 76 x 8.6 151.9 x 74.6 x 6.9 154.5x75.6x8.15 157.9 x 77.8 x 7.8 157.9 x 77.8 x 7.89 156.9 x 76.9 x 7.4 156.9x76.9x7.7

Weight (grams) 211 147 166 153 148 155 155

1.3GHZ OCTA
Processor/RAM MT6735/3GB MT6753T /3GB CORE/3GB
MT6753/2GB MT6753/1.5GB QS 400/2GB QS 400/3GB

Operating system Android 5.1 Android 5.1.1 Android 6.0 Android 5.1.1 Android 5.1 Android 6.0 Android 6.0

Storage/Expandable 32GB/128GB 32GB/128GB 32gb/128gb 16GB/200GB 16GB/2TB 16GB/2TB 32GB/2TB

Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/8MP 13MP/5MP 13MP/5MP 13MP/5MP 13MP/5MP

Battery (mAh) 6,020 3,150 3,159 2,800 2,800 2,700 2,700

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/Yes

Launch November,2015 November, 2015 August,2016 November, 2015 November, 2015 February, 2016 September,2016

Price Rs. 17,500 19,999 17, 999 12,999 15,300 12,550 15,990

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999
MODELS

PARAMETERS LENOVO LYF MOTOROLA

Model Vibe P1 Vibe Shot Vibe X3 Z2 Plus Earth 1 Earth 2 Moto X Play

Display (inches/res) 5.5/1080x1920 5.0/1080 x 1920 5.5/1080x1920 5/1920x1080 5.5/1080x1920 5/1920x1080 5.5/1080 x 1920

Dimension (mm) 152.9 x 75.6 x 9.9 142.7 x 70 x 7.6 154 x 76.5 x 9.3 140.2x60x6.2 154 x 76.6 x 7.25 142x76x7.9 148 x 75 x 10.9

Weight (grams) 187 145 175 150 162.5. 140 169

Processor/RAM QS615 /2GB QS 615/3GB QS 808 /3GB QS 820/3GB,4GB QS 615/3GB QS 615/3GB QS615 /2GB

Operating system Android 5.1 Android 5.1 Android 5.1 Android 6.0 Android 5.1.1 Android 5.1 Android 5.1.1

Storage/Expandable 32GB/128GB 32GB/128GB 32GB/128GB 32GB,64GB/128GB 32GB/32GB 32GB/64GB 16GB,32GB/128GB

Rear/Front Camera 13MP/5MP 16MP/8MP 21MP/8MP 13MP/8MP 13MP + 2MP/5MP 13MP/13MP 21MP/5MP

Battery (mAh) 5,000 3,000 3,500 3,500 3,500 2500 3,630

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes No

Music Player/FM Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/No

Launch October, 2015 June, 2015 December, 2015 September,2016 January, 2016 Sept, 2015

Price Rs. 15,499 18,500 19,999 19,999 19,499 19,999 15,999

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MODELS RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999

PARAMETERS NEXTBIT OPPO SAMSUNG

Model Robin F1 S Galaxy J7 (2016) Galaxy On8 On Nxt J7 Prime J7 Max

Display (inches/res) 5.2/ 1080 x 1920 5.5/1280x720 5.5/1280x720 5.5/1920x1080 5.5/1920x1080 5.5/1920x1080 5.7/1920x1080

Dimension (mm) 149 x 72 x 7 154 x 76 x 7.38 76 x 151 x 7.8 151.7x76x7.8 151.7x75x8 151.7x75x8 151.7x75x8.1

Weight (grams) NA 160 169 169 167 167 167

OCTA-CORE
Processor/RAM QS 808/3GB MTK 6750/3GB Exynos 7870/2GB Octa-core/3GB Octa-core/3GB Octa-core/3GB MEDIATEK
Operating system Android 6.0 Android 5.1.1 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 7.0
32GB/ 100GB
Storage/Expandable 32GB/128GB 16GB/128GB 16GB/128GB 32GB/256GB 16MP/256GB 4GB/32GB
(ONLINE)
Rear/Front Camera 13MP/5MP 13MP/16MP 13MP/5MP 13MP/5MP 13MP/8MP 13MP/8MP 13MP/13MP

Battery (mAh) 2,680 3,075 3,300 3,300 3,300 3,300 3,300

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/No Yes/No Yes/Yes Yes/yes Yes/Yes Yes/Yes Yes/Yes

Launch May, 2016 August, 2016 May, 2016 September,2016 October,2016 September,2016 July, 2017

Price Rs. 19,999 16,444 14,900 12,090 14,900 14,900 17,290

RS. 15,000 – RS. 19,999 RS. 15,000 – RS. 19,999 RS. 20,000 – RS. 29,999
MODELS

PARAMETERS VIVO XIAOMI ZOPO APPLE ASUS

Model V3 V5 MIMax 2 ZOPO SPEED 7 PLUS iPhone 5S Zenfone 3 Zenfone 3 Ultra

Display (inches/res) 5.0/1280×720 5.5/1280x720 6.44/1080 x 1920 5.5/ 1920 x 1080 4.0/640 x 1136 5.2,5.5/(1920x1080) 6.8/(1920x1080)

Dimension (mm) 143.6 x 71 x 7.5 153.8x75.5x7.55 174.1 x 88.7 x 7.6 153.6 x 76.5 x 8.8 123.8 x 58.6 x 7.6 146.87 x 73.98 x 7.69 186.4 x 93.9 x 6.8

Weight (grams) 138 154 211 164 112 144 233

Processor/RAM QS 616/3GB octa-core/4GB QS 625/4GB Octa-core /3GB Dual-core/1GB QS 625/3GB,4GB QS 652/4GB

Operating system Android 5.1 Android 6.0 Android 7.1.1 Android 5.1 iOS 9.2.1 Android 6.0 Android 6.0

Storage/Expandable 32GB/128GB 32GB/128GB 64/128GB 16 GB/64 GB 16GB,32GB,64GB/No 32GB,64GB/2TB 64GB/128GB

Rear/Front Camera 13MP/8MP 13MP/20MP 12/5MP 13 MP/5.0MP 8MP/1.2MP 16MP/8MP 23MP/8MP

Battery (mAh) 2,550 3,000 5,300 3,000 1,560 1 4,600

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes No Yes Yes

Music Player/FM Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/No Yes Yes

Launch May, 2016 November,2016 August, 2017 NA September, 2013 August,2016 August, 2016

Price Rs. 15,250 16,990 16,999 17,500 19,280 onwards 21,999/ 27,999 29,999

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RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999
MODELS

PARAMETERS BLACKBERRY COOLPAD GIONEE HONOR HTC

Model DTEK 50 Max M5 Plus S6 Pro Honor 8 Honor 7 X9

Display (inches/res) 5.2/1920x1080 5.5/1920x1080 6.0/1920 x 1080 5.5/1920x1080 5.2/1920x1080 5.2/1080 x 1920 5.5/ 1080 x 1920

Dimension (mm) 147x72.5x7.4 152x75.5x7.6 - 153x75.3x7.6 145.5x71x7.45 143.2 x 71.9 x 8.5 153.9 x 75.9 x 7.99

Weight (grams) 135 170 210.8g 170 153 157 170

Processor/RAM QS 617/3GB QS 617/4GB Octa Core/3GB octa-core/4GB Kirin 950/4GB HS Kirin 935/3GB MT H X10/ 3GB

Operating system Android 6.0 Android 5.1 Android 5.1 Android 6.0 Android 6.0 Android 5.0 Android 6.0

Storage/Expandable 16GB/2TB 64GB/128GB 64GB/128GB 64GB/256GB 32GB/128GB 16GB/128GB 32GB/2TB

Rear/Front Camera 13MP/8MP 13MP/5MP 13MP/5MP 13MP/8MP 12MP,12MP/8MP 20MP/8MP 13MP/5MP

Battery (mAh) 3000 2,800 5,020 3,130 2,900 3,100 3,000

2G/3G/4G Yes/Yes/Yes yes/yes/yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No yes Yes Yes No Yes Yes

Music Player/FM Yes/Yes yes Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/No

Launch November,2016 May, 2016 May, 2016 October,2016 October, 2016 July, 2015 May, 2016

Price Rs. 21,000 24,999 27,000 21,130 29,000 22,999 25,990

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999
MODELS

PARAMETERS HTC LG MOTOROLA

Model Desire 10 Pro Stylus 2 Stylus 2 Plus Nexus 5X Moto Z Play X4 Z 2 Play

Display (inches/res) 5.5/1920x1080 5.7/1280X720 5.7/ 1920 x 1080 5.2/ 1080 x 1920 5.5/1920x1080 5.2/1080x1920 5.5/1920X1080

Dimension (mm) 156.5x76x7.86 155 x 79.6 x 7.4 155 X 79.6 X 7.4 147 x 72.6 x 7.9 156.4x76.4x6.99 148.4x73.4x8 156.2X76.2X5.99

Weight (grams) 165 145 146 136 165 163 145

Processor/RAM Helio P10/4GB Quad Core /2GB Octa Core/3GB QS 808/2GB QS 625/3GB QS630/3GB QS 626/4GB

Operating system Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 7.1 Android 7.1.1

Storage/Expandable 64GB/2TB 16GB/2TB 32GB/2TB 16GB,32GB/No 32GB/2TB 32GB/64GB/256GB 64GB/2TB

Rear/Front Camera 20MP/13MP 13MP/8MP 16MP/8MP 12.3MP/5MP 16MP/5MP 12+8MP/16MP 12MP/5MP

Battery (mAh) 3000 3,000 3,000 2,700 3,510 3,000 3,000

2G/3G/4G Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes No Yes Yes Yes

Music Player/FM Yes/Yes Yes Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes

Launch November,2016 May,2016 July, 2016 October, 2015 October,2016 October, 2017 July, 2017

Price Rs. 26,490 20,500 24,000 24,490/30,645 20,490 20,990 24,999

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MODELS RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999

PARAMETERS MOTOROLA NUBIA ONEPLUS SAMSUNG

Model Moto X Style Z11 2 3T OnePlus 5 5T Galaxy A7

Display (inches/res) 5.7/ 1440 x 2560 5.5/1920z1080 5.5/1080p 5.5/1920x1080 5.5/1080 x 1920 6.01/1080x2160 5.5/1080 x 1920

Dimension (mm) 153.9 x 76.2 x 11.06 151.8x72.3x7.5 151.8x74.9x9.85 152.7x74.5x7.35 154.2 x 74.1 x 7.3 156.1x75x7.3 151 x 76.2 x 6.3

Weight (grams) 179 162 175 158 153 162 141

Processor/RAM QS 808/3GB QS 820/6GB QS 810/3GB&4GB QS 821/6GB QS 835/8GB QS835/6GB Octa Core/2GB

Operating system Android 6.0 Android 6.0 Android 5.1 Android 6.0 Android 7.1.1 Android 7.1.1 Android 5.0.2

Storage/Expandable 16GB,32GB/128GB 64GB/2TB 64GB 64GB 64GB 64GB/128GB 16GB/64GB

Rear/Front Camera 21MP/5MP 16MP/8MP 13MP/5MP 16MP/16MP 16MP/16MP 16+20MP/16MP 13MP/5MP

Battery (mAh) 3,000 3000 3,300 3400 3,300 3300 2,600

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes No Yes Yes Yes

Music Player/FM Yes/No Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/No Yes/Yes

Launch September, 2015 December,2016 July, 2015 December.2016 June, 2017 November, 2017 February, 2015

Price Rs. 26,999/ 28,999 29,999 22,999 22,000 32,999 32,999 22,900

RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999
MODELS

PARAMETERS SAMSUNG SMARTRON SONY

Model Galaxy A5 (2016) Galaxy A7 (2016) Galaxy A5/A7 (2017) J7 Pro t phone Xperia C4 Xperia XA

Display (inches/res) 5.2/1080 x 1920 5.5/ 1080 x 1920 5.2/5.5/1080X1920 5.5/1920X1080 5.5/1920x1080 5.5/1080 x 1920 5.0/1280 x 720
144.8 x 71 x 7.3/
Dimension (mm) 144.8 x 71 x 7.3 151.5 x 74.1 x 7.3 150.3 x 77.4 x 7.8 158.2x78.2x6.98 150.3 x 77.4 x 7.9 143.6 x 66.8 x 7.9
151.5X74.1X7.3
Weight (grams) 153 169 157/I86 157 149 147 137
Octa Core/2GB/3GB Octa core
Processor/RAM Octa Core/2GB Octa Core/3GB Exynos/3GB
QS 810/4GB MT6752/2GB MTK H P10/2GB

Operating system Android 5.1.1 Android 5.1.1 Android 6.0 Android 7.0 Android 6.0 Android 5.0 Android 6.0

Storage/Expandable 16GB/128GB 16GB/128GB 32GB/256GB 64GB 64GB/128GB 16GB/200GB 16GB/200GB

16MP/16MP/16MP/
Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/13MP 13MP/4MP 13MP/5MP 13MP/5MP
16MP
Battery (mAh) 2,900 3,300 3000/3600 3,600 3,000 2,600 2,300

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/yYes Yes/Yes Yes/No

Launch April, 2016 December, 2015 March, 2017 July, 2017 July,2016 June, 2015 May, 2016

Price Rs. 21,900 25,900 28,990/33,490 20,900 22,999 20,800 20,990

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RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999 RS. 20,000 – RS. 29,999
MODELS

PARAMETERS SONY XIAOMI VIVO

Model Xperia Z3+ Xperia C5 Ultra Dual Mi 5 X5 Pro V3 Max VIVO V5 Plus V7 Plus

Display (inches/res) 5.2/ 1080 x 1920 6.0/1080 x 1920 5.15/1080 x 1920 5.2/ 1080 x 1920 5.5/1080 x 1920 5.5/1080X1920 5.99/720x1440

Dimension (mm) 146.3 x 71.9 x 6.9 164.2 x 79.6 x 8.2 144.5 x 69.2 x 7.25 147.9 x 73.5 x 6.4 153.9x77.1x7.58 152.6 x 74 x 7.3 155.9x75.8x7.7

Weight (grams) 144 187 129 151 168 159 160

Processor/RAM QS 810 /3GB MTK6752/2GB QS 820/3GB QS 615/2GB QS 652/4GB QS 652/4GB QS450/4GB

Operating system Android 5.0 Android 5.1 Android 6.0 Android 5.0 Android 5.1 Android 6.0 Android 7.1.2

Storage/Expandable 32GB/128GB 16GB/200GB 32GB/No 16GB/128GB 32GB/128GB 64GB 64GB/256GB

12MP and 8MP/
Rear/Front Camera 20.7MP/5MP 13MP/13MP 16MP/4MP 13MP/8MP 13MP/8MP 16MP/24MP
16 MP
Battery (mAh) 2,930 2,930 3,000 2,450 3,000 3,160 3,225

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes Yes Yes

Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Launch June, 2015 August, 2015 April, 2016 June, 2015 April, 2016 42,736 September, 2017

Price Rs. 26,990 27,799 24,999 21,400 23,980 22,990 21,990

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE
MODELS

PARAMETERS APPLE
Model iPhone 6 iPhone 6Plus iPhone SE iPhone 6S iPhone 6S Plus iPhone 7 iPhone 7 Plus

Display (inches/res) 4.7/750 x 1334 5.5/1080 x 1920 4.0/640 x 1136 4.7/750 x 1334 5.5/1080 x 1920 4.7/1334x750 5.5/1920x1080

Dimension (mm) 138.1 x 67 x 6.9 158.1 x 77.8 x 7.1 123.8 x 58.6 x 7.6 138.3 x 67.1 x 7.1 158.2 x 77.9 x 7.3 138.3x67.1x7.1 158.2x77.9x7.3

Weight (grams) 129 172 113 143 192 138 188

A10 Fusion, A10Fusion,
Processor/RAM A8,M8/1GB A8,M8/1GB A9,M9/2GB A9,M9/2GB A9,M9/2GB
M10/2GB M10/3GB
Operating system iOS 9 iOS 9 iOS 9.3 iOS 9 iOS 9 iOS 10 iOS 10

Storage/Expandable 16GB,64GB/No 16GB,64GB/No 16GB,64GB/No 16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB

Rear/Front Camera 8MP/1.2MP 8MP/1.2MP 12MP/1.2MP 12MP/5MP 12MP/5MP 12MP/7MP 12MP,12MP/7MP

Battery (mAh) 1,810 2,915 1,614 1,715 2,750 1,960 2,900

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/yes/Yes Yes/Yes/Yes

Dual SIM No No No No No No No

Music Player/FM Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Launch September,2014 September,2014 March, 2016 September,2015 September,2015 October,2016 0ctober,2016

Price Rs. 23,999 24,999 onwards 24,000 onwards 39,990 onwards 48,998 onwards 45,775 omwards 59,999 onwards

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MODELS RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE

PARAMETERS APPLE ASUS BLACKBERRY

Model 8 8 Plus Zenfone Zoom Zenfone 3 Deluxe ZenFone AR DTEK 60 KEYone

Display (inches/res) 4.7/750 x 1334 5.5/1080x1920 5.5/1080 x 1920 5.7/(1920x1080) 5.7/1440x2560 5.5/2560x1440 4.5/1080 x 1620

Dimension (mm) 138.4 x 67.3 x 7.3 158.4 x 78.1 x 7.5 158.9 x 78.8 x 11.95 156.4x74.4x7.5 158.7 x 77.7 x 9 153.9x75.4x7 149.1 x 72.4 x 9.4

Weight (grams) 148 200 185 172 170 165 180

Processor/RAM A11 Bionic A11 Bionic IA Z3590/4GB QS 820,821/6GB QS 821/8GB QS 820/4GB QS625/3GB/4GB

Operating system iOS 11 iOS 11 Android 5.0 Android 6.0 Android 7.0 Android 6.0 Android 7.1

Storage/Expandable 2GB/64GB/256GB 3GB/64GB/256GB 128GB/ 128GB 256GB/128GB 64/256GB 32GB/2TB 32GB/64GB/256GB

Rear/Front Camera 12MP/7MP 12MP/12MP/7MP 13MP/5MP 23MP/8MP 23MP/8MP 21MP/8MP 12MP/8MP

Battery (mAh) 1,821 2,691 3,000 3,000 3,300 2,610 3,505

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No Yes Yes Yes No Yes

Music Player/FM Yes/No Yes/No Yes/No Yes Yes Yes/No Yes/Yes

Launch September, 2017 September, 2017 January, 2016 September,2016 August, 2017 November,2016 August, 2017

Price Rs. 61,990 70,800 26,999 25,999 49,990 29,999 39,990

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE
MODELS

PARAMETERS GOOGLE HUAWEI HTC

Model Pixel 2 Pixel 2 XL Nexus 6P P9 One A9 10 HTC U Play/Ultra
5.2/1080X1920/
Display (inches/res) 5/1920x1080 6/1440X2880 5.7/1440 x 2560 5.2/1920x1080 5.0/1080 x 1920 5.2/ 2560X1440
5.7/2560X1440
Dimension (mm) 145.7x69.7x7.8 157.9x76.7x7.9 159.3 x 77.8 x 7.3 145x70.9x6.95 145.75 x 70.8 x 7.26 145.9 x 71.9x 9.0 162.41X79.79X7.99

Weight (grams) 143 175 178 144 143 161 145/175

Processor/RAM QS835/4GB QS835/4GB QS810 /3GB Kirin 955/3GB,4GB QS 617/3GB QS 820/4GB MediaTek/QS821

Operating system Android 8.0 Android 8.0 Android 6.0 Android 6.0 Android 6.0 android 6.0 Android 6/Android 7
32GB/256GB/64GB/
Storage/Expandable 64GB/128GB 64GB/128GB 32GB,64GB/No 32GB,64GB,/128GB 32GB/2TB 32GB/2TB
2TB
Rear/Front Camera 12.2MP/8MP 12.2MP/8MP 12.3MP/8MP 12MP,12MP/8MP 13MP/4MP 12MP/5MP 16MP/16MP/16MP/
12MP
Battery (mAh) 2,700 2,700 3,450 3,000 2,150 3,000 2500/3000

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No No No No No No

Music Player/FM Yes/No Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/Yes

Launch October, 2017 October, 2017 October, 2015 August,2016 December, 2015 May,2016 February, 2017

Price Rs. 61,000 81,000 34,999/ 39,999 39,999 25,990 34,999 29,999/53,999

128 I FEBRUARY 2018 MYMOBILE

 MYGUIDE
RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE
MODELS

PARAMETERS HTC LG MOTOROLA ONEPLUS

Model HTC U11 G4 Dual SIM G5 V20 Moto X Force Moto Z 3T

Display (inches/res) 5.5/2560X1440 5.5/1440 x 2560 5.3/ 2560x1440 5.7/2560x1440 5.4/1440 x 2560 5.5/2560x1440 5.5/1920x1080

Dimension (mm) 153.9 x 75.9 x 7.9 148.9 x 76.1 x 8.9 149.4x73.9x7.3 159.5x77.9x7.6 149.8 x 78 x 9.2 153.3x75.3x5.19 152.7x74.5x7.35

Weight (grams) 169 155 159 174 169 136 158

Processor/RAM QS 835 QS 808 /3GB QS 820/4GB QS 820/4GB QS 810 /3GB QS 820/4GB QS 821/6GB

Operating system Android 7.0 Android 5.1 Android 6.0 Android 7.0 Android 5.1.1 Android 6.0 Android 6.0

Storage/Expandable 64GB/128GB 32GB/2TB 32GB/100GB 64GB/2TB 32GB,64GB/2TB 64GB/2TB 128GB

Rear/Front Camera 16MO/12MP 16MP/8MP 16MP/8MP 16MP,8MP/5MP 21MP/5MP 13MP/5MP 16MP/16MP

Battery (mAh) 3,000 3,000 2,800 3,200 3,760 2,600 3,400

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No Yes Yes Yes No Yes No

Music Player/FM Yes/Yes Yes/No Yes/No Yes/No Yes/Yes Yes/No Yes/Yes

Launch July, 2017 May, 2015 April,2016 December,2016 November, 2015 October,2016 December.2016

Price Rs. 47,999 34,800 25,999 onwards 54,999 25,990 39,999 25,990

RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE
MODELS

PARAMETERS SAMSUNG
Model Galaxy S6 Galaxy S6 Edge Galaxy A9 Pro Galaxy Note 5 Galaxy S7 Galaxy S7 Edge Galaxy S8/Plus

Display (inches/res) 5.1/ 1440 x 2560 5.1/ 1440 x 2560 6/1920x1080 5.7/1440 x 2560 5.1/2560 X 1440 5.5/2560 X 1440 5.8/6.2/2960X1440
148.9 x 68.1 x
Dimension (mm) 143.4 x 70.5 x 6.8 142.1 x 70.1 x 7 161.7x80.9x7.9 153.2 x 76.1 x 7.6 69.6x142.4x7.9 72.6 x 150.9 x 7.7
8.0/159.5 x 73.4 x 8.1
Weight (grams) 138 132 210 171 152 157 155/173

Processor/RAM Octa core /3GB Octa core /3GB octa-core/4GB Quad core /4GB Exynos 8890/4GB Exynos 8890/4GB Exynos 8896

Operating system Android 5.0.2 Android 5.0.2 Android 6.0 Android 5.1.1 Android 6.0 Android 6.0 Android 7.0

Storage/Expandable 32GB,/No 32GB/No 32GB/256GB 32GB/No 32GB/200GB 32GB/200GB 64/256GB

Rear/Front Camera 16MP/5MP 16MP/5MP 16MP/8MP 16MP/5MP 12MP/5MP 12MP/5MP 12MP/8MP

Battery (mAh) 2,550 2,600 5,000 3,000 3,000 3,600 3000/3500

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No Yes No Yes Yes No

Music Player/FM Yes/No Yes/No Yes/Yes Yes/No Yes/- Yes/- Yes

Launch March, 2015 April, 2015 September,2016 August, 2015 March, 2016 March, 2016 April, 2017

Price Rs. 26,990 34,900 32,490 40,900/43,900 32,900 38,900 53,00/58,900

www.mymobileindia.com FEBRUARY 2018 I 129

 MYGUIDE
MODELS RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE TABLETS

PARAMETERS SAMSUNG SONY APPLE

Model Note 8 Xperia Z5 Dual Xperia X Xperia Z5 Premium Xperia XZ iPad Mini 2 iPad Mini 4

Display (inches/res) 6.3/1440 x 2960 5.2/1080 x 1920 5/1920x1080 5.5/ 2160 x 3840 5.2/1920x1080 7.9/1536 x 2048 7.9/1536 x 2048

Dimension (mm) 162.5 x 74.8 x 8.6 146 x 72 x 7.3 143 x 69 x 7.7 154.4 x 76 x 7.8 146x72x8.1 200 x 134.7 x 7.5 203.2 x 134.8 x 6.1

Weight (grams) 195 156.5g 152 181 161 331 298.8/304

Processor/RAM Exynos 8895/6GB QS 810/3GB QS 650/ 3GB QS 810/3GB QS 820/3GB A7,M7/1GB A8,M8/2GB

Operating system Android 7.1.1 Android 5.1 Android 6.0 Android 6.0 Android 6.0 iOS 8 iOS 9

Storage/Expandable 64GB/128GB/256GB 32GB/200GB 64GB/ 200GB 32GB/200GB 64GB/256GB 16,32GB/No 16GB,64GB,128GB/No

Rear/Front Camera 12MP/12MP/8MP 23MP/5MP 23MP/13MP 23MP/5MP 23MP/13MP 5MP/1.2MP 8MP/1.2MP

Battery (mAh) 3,300 2,900 2,620 3,430 2,900 23.8w 19.1W

2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/Yes

Dual SIM Yes Yes Yes Yes Yes No No

Music Player/FM Yes/No Yes/- Yes/- Yes/Yes Yes/Yes Yes/No Yes/No

Launch September, 2017 November, 2015 July, 2016 November, 2015 October,2016 November, 2015 Spetember, 2015

Price Rs. 67,900 37,000 38,990 47,990 49,990 28,460 onwards 44,500

TABLETS TABLETS TABLETS

MODELS

PARAMETERS APPLE ASUS MICROMAX SAMSUNG

iPad Pro 9.7-inch iPad Pro 12.9-inch
Model iPad Air 2 with Wi-Fi WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular ZenPad 8 LapTab Galaxy Tab S3 9.7 Tab A

Display (inches/res) 9.7/2048x1536 9.7/1536 x 2048 12.9/2732 x 2048 8.0/1280 x 800 10.1/1280X800 9.7/ 1536 x 2048 8/800 x 1280

Dimension (mm) 240 x 169.5 x 6.1 240 x 169.5 x 6.1 305.7 x 220.6 x 6.9 209 x 123 x 8.5 259.2 x 175.4 x 9.2 237.3 x 169 x 6 212.1 x 124.1 x 8.9

Weight (grams) 437 1 713/ 723 350 1.1kg 429 364

Processor/RAM A8X,M8/1GB A9X,M9/2GB "A9X,M9 /4GB" QS MSM8929/2GB Intel 4 Gen/2GB QS 820/3GB QS425/2GB

Operating system iOS 9 iOS 9.3 iOS 9 Android 5.0 Windows 10 Android 7.0 Android 7.1
32GB,128GB,256GB/
Storage/Expandable 16GB, 64GB/No 32GB/No 16GB/- 32GB/64GB 32GB/256GB 16GB/256GB
No
Rear/Front Camera 8MP/1.2MP 12MP/5MP 8MP/1.2MP 8MP/2MP 2MP/2MP 13MP/5MP 8MP/5MP

Battery (mAh) 27.3W 27.9 W 38.5W 4,000 7,700 6,000 5,000

2G/3G/4G - Yes/Yes/Yes - Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Dual SIM No No No No No No No

Music Player/FM Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Launch October, 2014 March, 2016 November, 2015 July, 2015 2,015 June, 2017 October, 2017
49,900 Onwards/ 65,900 nwards/
Price Rs. 38,000 12,496 10,999 47,990 17,990
61,900 onwards 85,900 onwards

130 I FEBRUARY 2018 MYMOBILE

 Specialfeature

10
Best Smartphones

Worthy Picks
Under 10K!
By Nijhum Rudra

T
he year 2017 witnessed a massive revolution in the global smartphone market, which displayed
tons of smartphones with sophisticated features in various price segments. Smartphones under Rs
10,000 are mostly in demand as they cater to the requirements of budget-centric customers. With
a huge number of handsets being launched in this price segment, it often leaves the people confused in
choosing a better device. My Mobile’s exclusive selection of budget smartphones will help you choose the
better with reasonable certainty!

iVoomi Me 3s

T he phone was unleashed in India in September

2017. It appears with a 5.20-inch display
coupled with a resolution of 720 pixels by 1280
pixels. iVoomi Me 3s is backed by a quad-core
MediaTek MT6737 chipset. Packed with a 3GB
RAM, the phone features a 32GB inbuilt storage
that can be increased upto 128GB through
external microSD card. It sports an 8MP selfie
shooter and 13MP primary camera. n

Price: INR 7,800

ASUS Zenfone 4

L aunched in the second half of 2017, the smartphone is

backed by a Qualcomm Snapdragon 630It SoC coupled
with a 4GB RAM. Along with a resolution of 1080 pixels by
1920 pixels, the handset features a 5.50-inch display and is
equipped with a 64GB ROM that can be expanded upto
200GB. For photography, the phone sports an 8MP selfie
shooter and a dual 12 MP primary camera (f/1.8, 25mm,
1/2.55”, 1.4 µm, OIS, Dual Pixel PDAF). n

Price: INR 9,999

www.mymobileindia.com february 2018 | 131

 Special feature
Micromax Canvas Infinity
Worthy Picks
L aunched in August 2017, the phone is powered by a 1.4GHz
quad-core Qualcomm Snapdragon 425 chipset and comes
with a 3GB RAM. It sports a 16MP selfie shooter and a 13MP
rear camera for photography. The phone is powered by a 2900mAh
battery and operates on Android 7.1.2 OS. The 32GB inbuilt
storage phone can be increased upto 128GB through external
memory card. n
Price: INR 9,048 (32GB)

Lenovo K6 Power

T he Lenovo K6 Power sports a 13MP primary camera and an

8MP selfie sensor for impeccable photography. Along with a
3GB RAM, the phone is backed by 1.4GHz octa-core Qualcomm
Snapdragon 430 chipset. The device is powered by a 4000mAh
battery and operates on Android 6.0.1. The dual SIM (GSM and
GSM) smartphone sports an 8MP selfie sensor and a 13MP
primary sensor. n
Price: INR 8,949 (32GB)

Motorola E4 Plus

F or optics, the phone sports a 5MP selfie shooter and a 13MP

rear camera. It is powered by a large 5000mAh battery and is
backed by a 1.3GHz quad-core MediaTek MTK6737M chipset.
Coupled with a 3GB RAM the device has an inbuilt storage of 32GB
that can be expanded upto 128GB. It operates on Android 7.1.1
OS and features a a 5.50-inch touchscreen display. n

Price: INR 9,999 (32GB)

Motorola C

T he Moto C operates on Android 7.0 and is backed by a

2350mAh removable battery. The phone features a 5.00-
inch display and is powered by a 1.1GHz quad-core MediaTek
MT6737M chipset. It sports a 2MP selfie shooter and a 5MP
rear camera. Along with a 1GB RAM phone is equipped with
a 16GB ROM that can be increased till 32GB. n

Price: INR 5,099 (16GB)

132 | february 2018

 Specialfeature
Xiaomi Redmi 4

Worthy Picks
P owered by a large 4100mAh battery the phone is also
backed by a 1.4GHz octa-core Qualcomm Snapdragon 435
chipset. It appears in three variants of RAM 2GB/3GB/4GB. The
phone sports a 5MP selfie shooter coupled with f/2.2 aperture
and a 13MP primary camera with f/2.0 aperture, PDAF, and
LED flash. n
Price: INR 6,999 (16GB)

Samsung Galaxy On7 Pro

T his Samsung budget smartphone features 5.7” (14.48 cm)

display coupled with a resolution of Full HD (1080 x 1920
pixels). For optics, the phone sports a 13MP primary camera and
a 5MP front shooter for selfies. It is powered by a 3000mAh
removable battery and backed by 1.2GHz quad-core processor
along with a 2GB RAM. The smartphone operates on Android
6.0 OS and the connectivity options include Wi-Fi, GPS,
Bluetooth, FM, 3G and 4G (with support for Band 40 used by
some LTE networks in India). n

Price: INR 7,490

Yu Yureka Black

C oupled with a 4GB RAM the phone is backed by a 1.4GHz

octa-core Qualcomm Snapdragon 430 chipset. It sports an
8MP selfie shooter and a 13MP primary camera. The 32GB inbuilt
storage phone can be expanded upto 64GB. It appears with a
5.00-inch display coupled with a resolution of 1080 pixels by
Xiaomi 1920 pixels. n
Price: INR 8,999 (32GB)
Redmi 5A nijhum@mymobile.co.in

T he smartphone
features a 5-inch HD
(720x1280 pixels) display
with a pixel density of 296ppi.
It is backed by a Snapdragon
425 processor that is clocked at
up to 1.4GHz, along with with 2GB
or 3GB of RAM. For optics, the phone
boosts a 13MP primary camera and a
5MP selfie sensor with an f/2.0 aperture. The USP of the
phone is its ‘8-day battery life’ that is powered by 3000mAh
battery with 5V/1A charging. n

Price: INR 4,999

www.mymobileindia.com february 2018 | 133

 Special feature
Where’s my Kitty Cat?
Games
The latest mobile game from the stable of JetSynthesys promises good fun especially
for cat lovers and puzzle enthusiasts!
J
etSynthesys, a leading digital entertainment and gaming
company, has unveiled “Where’s my Kitty Cat?” - a mobile
game for iOS users, especially for those who are cat lovers
and puzzle enthusiasts. This exciting and quirky game
promises to fulfill the players’ fun quotient as they try to find KITTY,
the naughtiest cat ever! Kitty could be anywhere, hiding under cars,
over the dining table, in the bath tub, on the neighbour’s porch,
in the fish market; the world is her playground. The player needs
to use the hints given and logic to solve the different puzzles and
find Kitty.
In “Where’s my Kitty Cat?”, the player will have his/her own cat
who needs to be found through various adventures and collect toys
for her to play with along the way. This intellectually challenging
yet fun game is now available on iOS.
On the occasion of this launch Roopak Nair, Vice-President,
Product and Marketing, JetSynthesyssaid, “After the successful
run of our sports and Bollywood games, we now tap into a more
134 | february 2018
casual gaming audience with the launch of our newest game,
“Where’s my Kitty Cat?”. We are confident that this new game will
resonate with avid gamers looking for a fun experience, inspiring
us to continue experimenting and developing vibrant and exciting
games for everyone.”
This sweet little cat has the power to steal everybody’s heart and
she will definitely become the player’s favourite friend.
Key Features:
• 160+ levels
• Explore unique locations
• Enjoy unpredictable moments
Few words must be said about JetSynthesys, a company which
had carved a niche for itself in the arena digital entertainment
and gaming. In India, the company has innovated and pioneered
celebrity gaming successfully with a catalogue of over 300 exciting
games across HTML, Java, Android and iOS platforms featuring
eminent stars like Salman Khan, Sachin Tendulkar and others.
Headquartered in Pune and with offices in Europe, UK, US and
India, JetSynthesys is equipped with the best in class technical
and creative talent, striving to create and connect worlds. Through
its diversified business divisions across gaming, music, digital
& social entertainment, celebrity video blogging, AI & machine
learning technologies, the company aims to digitally connect
celebrities, brands and consumers and drive user engagement
and monetization through personalization. n
team@mymobile.co.in
MYMOBILE

“We want to build a booming ‘Interactive Smart
Video’ Ecosystem platform in India”
VideoTap is an ‘Interactive Smart Video’ ecosystem which is built to deliver the smart video
experience seamlessly across connected devices and at scale. Nijhum Rudra spoke to Dilip
Venkatraman, Founder and CEO, VideoTap, as to how personalized video concept will
change the way consumers are influenced these days.
How will the concept of smart video change the
way consumers are influenced? Consumers
do not have much choice when it comes to
video content. The control lies on the supply
end. The content is viewed the same way the
vertical content provider wants the viewer to
watch it. Hence, VideoTap is a highly useful
for the viewers to have a total control over
the content to be viewed. Suppose, if you
are watching a movie for the first time, it
is better you watch it linearly. However, the
consumption is high for the non original
viewing such as compilations, trivia and
other types of videos for which VideoTap is
highly relevant.
What will be the biggest differentiating aspect of
VideoTap? VideoTap’s biggest differentiating
aspects are that it is dynamic and personal.
Also, we have a unique cloud based video
tagging, curating and authoring software,
Design Room, which will help producers to
curate their uploaded video content, create
‘smart videos’ and publish them. With
Design Room a Publisher is able to convert
an existing video into an ‘interactive smart
video’.
What all smart video has to offer for the
advertising industry? In the advertising
industry, smart video has such a great
impact that the viewers see it without
realizing. Normally, for advertising, viewers
have eight features on video platforms and
since there are only 30 seconds, the ad
agency needs to decide one aspect to focus
on when that message gets delivered into
30 seconds.
For a sophisticated product like a luxury
car, different features appeal different
www.mymobileindia.com
face to face
In Conversation
people but there is restriction in terms of With the feedback questions feature,
content. In case of VideoTap, it adapts available on VideoTap, advertising is now,
itself based on the interactive inputs from a two way communication.
the user and there is much greater impact
as the right audience receives the relevant What are your service roll-out plans? In next
message. Hence, it is beneficial for the few months, we will enter in India as our first
customer as well as for the advertiser. For a market as a consumer viewership platform
BMW product manager, real time feedback and in further few months, we plan to enter
can be generated in terms of which content the US market.
is relevant for which kind of audience. For
anyone who is interested in BMW 7 series,
a 30 sec ad is available for the view and
the same ad is shown to someone who isn’t
interested.
On VideoTap, ad takes you deeper into
the categorization. Therefore, it can expand
to occupy the attention for a longer time
span and do not restrict the viewer to the
30 sec ad so if you keep on clicking the ad
will go on for more than 30 secs. Hence, in
effect, what we do is instead of serving a
video as an ad we are serving a website as
an advertisement.
Could you please reflect upon some of the
big changes that would be ushered by smart
video in marketing and advertising industry?
Firstly, there will be huge amount of
analytics available for the advertisers as
they can get important data about the kind What will be your marketing strategies? As
of audiences watching certain categories VideoTap is a B2B as well as a B2C brand
of the content. When advertisers map that we are considering targeted advertising and
portion of the video content to the whole we are also going to use Public Relations
content of the video, then it is much easier as a tool for building the brand and taking
to understand which portion of the video in consideration the government initiatives,
is working with the target audience. When such as Make in India, Digital India and
mapped messaging against the content, Start Up India. We think we are a global
advertisers will understand which portion of company, so we will be expanding very soon
the messaging is effective and which type to the other parts of the globe. n
of triggers work with their target audience. nijhum@mymobile.co.in
february 2018 | 135
Gadget Corner add-ons

HGD 2A Charger
Known for its lower
energy consumption and
high efficiency : INR 699
Price

T his 2A charger is a benchmark product of HGD

India which has passed through 6-layer quality
checks. Each and every component incorporated is of
well tested standards, with BIS & ISO certification.
Because of this quality standards and high durability,
it’s the first preference of some of the biggest players
of market like Lava, Xolo, Celkon, Intex, Infocus,
Blapunkt, itel, Swipe, Lemon etc. This charger is
well known for its lower energy consumption and high
efficiency, a complete value for money product. The
charger promises to keep your device always boosted
with power. It is very light weight and smaller in size,
and has passed through different tests such as, long-
time charging test, input overvoltage test, temperature/
humidity test, salt spray test, drop test, vibration
measurement, high temperature test, insertion force
test, interface insert force & output test and ageing
test. When it comes to performance, you can trust this
product without any second thought. Moreover, this
product is also environment friendly. n

PTron Boom Dual Driver Earphones

Experience the magic of sound like never before

W orking-out or enjoying a sport but struggling to

find the right pair of earphones? PTron, a fast-
emerging audio brand creating waves among millennials,
has come up with ergonomically designed earphones that
snugly fit into your ears. The high-quality output of dual
drivers would make you want to keep the earphones on,
all day long.
PTron has launched the Boom 4D sports earphones to
enhance listening experience of millennials and Gen Z with
exceptional sound quality. The in-ear stereo earphones
incorporate a host of other engineering refinements too.
The earplugs are ergonomically designed to fit into the
ear and keep the users comfortable even as they enjoy
music for extended durations of time.
Latest as they are with technology, the PTron Boom
4D earphones are high on fashion as well. With three
vibrant colour combinations – red/black, gold/black &
silver/white – consumers can pick one that suits their
style statement.
Launched on LatestOne.com, the PTron Boom 4D
sports earphones can also be ordered on e-commerce
platforms such as Flipkart and Amazon alongside
LatestOne.com. n

136 | february 2018

 add-ons

Gadget Corner
Acer Predator Galea 500 Gaming Headset &
Cestus 500 Gaming Mouse
Built to appeal hardcore gamers

S etting new standards in the gaming feat, Acer, one

of the world’s leading gaming PC makers, recently
unveiled Predator Galea 500 Gaming Headset and Cestus
500 Gaming Mouse in India. Engineered to make every
minute of gaming real, the Galea 500 headset comes
with Acer TrueHarmony 3D Soundscape technology which
offers an unparalleled surround sound experience, while
the customizable design of Cestus 500 mouse is built
to appeal hardcore gamers by giving precise control with
host of customizable controls and ergonomic feel for long
fatigue free gaming.
Predator Galea 500: The gaming headset puts you right
inside the game, giving you the ability to hear every detail
in surround sound within the game. Acer TrueHarmony
3D Soundscape technology recreates the acoustic space
based on the orientation of the player’s head, giving the
gamer a truly immersive feel. Featuring a driver diaphragm
made from bio-cellulose with rubber surround, the Predator
Galea 500 headset delivers clear highs with resounding
lows, and responds quickly to precisely reproduce vocals
and mid-high range notes, while a unique acoustic cavity
helps deliver punchy rhythmic bass. The headset offers
customization, letting users select from three modes
including EQ Music, Movie and Sport.
Predator Cestus 500: The gaming mouse features a
unique dual switch design, which allows gamers to adjust
the click resistance according to the game type they are
playing, such as a lighter resistance for FPS games that
demand a more nimble reaction, or a heavier resistance
for fine maneuvers in RTS games. It features 16.8 million
RGB Lighting with 8 lighting patterns, 5 on-board profile
settings, 8 programmable buttons, and a gold-plated USB
connector with precision control to take gaming to the
next level. Together with customizable side panels, an
ambidextrous design, the Cestus 500 is one of the most
customizable options for the gamers in India. n

Price: INR 12,999 (Predator Galea 500

headset); INR 4,599 (Cestus 500 mouse)

www.mymobileindia.com february 2018 | 137

 Price: INR 995 (DPC 1M LTC);
INR 595 DPC IM C;
INR 595 (DPC IM MU);
INR 395 (DPC 1.5M AU)

Digitek Platinum Smartphone Cable Series

Eco-friendly cables compatible for various devices

D igitek, a market leader in photographic and

smartphone accessories, has come up with its
platinum smartphone cable series in India. The series
The HD lightning (DPC 1M LTC) & Type C data (DPC IM
C) & Micro USB HD (DPC IM MU) cable are all available
in Black and Grey colours while AUX cable (DPC 1.5M
includes HD lightning cable (DPC 1M LTC), Micro USB AU) are available in White colour. These products can be
HD cable (DPC IM MU), Type C data cable (DPC IM C) purchased online from the various e-commerce platforms
& 3.5 mm AUX cable (DPC 1.5M AU). All the cables are such as Amazon, Flipkart and Snapdeal. n
eco-friendly as they meet EU Environmental Protection
Standard ROHS.
The tangle-free HD lightning (DPC 1M LTC), Micro USB
HD (DPC IM MU) & Type C data (DPC IM C) cables are
equipped with enhanced USB 2.0 metallic connectors
that allow a steady power supply & high-speed data
transmission. The cables have been extensively tested and
provide best in class performance to match the needs of the
discerning users. These 1 meter long cables are compatible
for various devices such as iPhones, Android phones and
Macbooks respectively.
The new DPC 1.5M AU AUX cable with standard plating
3.5mm jack is composed from TPE and Aluminum alloy
shell, enabling the cable to be durable and wear resistant
for a long-term use. The cable has a premium copper core
for excellent audio signal transmission and offers wide
compatibility with smartphones, tablets, mp3 players, car
stereos, portable speaker, etc.

138 | february 2018 MYMOBILE


ViewSonic Frameless Design Monitor
Enjoy a truly immersive visual entertainment experience
V iewSonic Corp., a leading global provider of
visual solution products, recently introduced
theVX3276-2K-mhd, a 32” WQHD IPS Monitor
with a stylish ultra-slim frameless design. Users can
now enjoy a truly immersive visual entertainment
experience with the VX3276-2K-mhd. With this
product, ViewSonic delivers a visually appealing
design combined with efficiency and performance.
The product features include a sizeable 32”
frameless bezel, minimalist design, SuperClear
IPS panel technology, flexible connectivity, low
energy consumption and WQHD (2560 x 1440)
resolution.
The VX3276-2K-mhd monitor has an
architectural inspired design aesthetic combined
with modern form factors such as an ultra-slim
profile, modern frameless bezel, and unique
triangle stand. Consumers can enjoy vivid, rich
colour and consistent brightness with SuperClear
www.mymobileindia.com
add-ons
Gadget Corner
IPS panel technology and WQHD (2560 x 1440)
resolution. Guaranteeing detailed image quality
no matter the vantage point. By utilizing 10-bit
colour, theVX3276-2K-mhd is able to produce a
colour palette of over one billion colours, resulting
in richer, more vivid colour reproduction, smoother
gradients, and a more natural transition between
hues. Also, with dual integrated the monitor stereo
speakers give a powerful sound quality.
Moreover, users can use the View Mode feature
that includes optimized Game, Movie, Web,
Text, Mono, and Mac presets. Each preset offers
specialized enhancements to deliver optimal
viewing experience for different applications.
Additionally, the monitor features Flicker-free
technology and a Blue Light Filter help to eliminate
eye strain. n
Price: INR 49,999
february 2018 | 139
Gadget Corner add-ons

Samsung Level In ANC Earphone

Enjoy immersive music experience on-the-go

S amsung recently introduced Level In ANC earphone

in India, which features powerful Active Noise
Cancellation (ANC). The stylish and compact earphone
to stop listening to music, while jogging amid traffic or
while riding in a metro.
The Level In ANC’s sleek and sophisticated design
comes with metal finish and provides an immersive comes paired with a slim remote control that lets you
music experience for consumers. With its powerful answer calls, adjust the volume, and pause/play and
ANC technology and two-way speakers, the Level In skips audio tracks easily, without having to constantly
ANC provides immersive music experience. Rather reach for your smartphone. It provides for a minimum
than just drowning out ambient sounds around you, the of 10 hour stellar performance with active ANC. It
Level In ANC actually picks up those external noises resonates brilliantly with the audio requirements and
with two external microphones, analyzes them, and style quotient of millennials, crafting an uninterrupted
creates inverted sound waves to cancel out those noises, audio experience. It is available in retail stores across
reducing the noise going into your ears. The active India in white and black colours. n
noise cancellation of Level In ANC is up to 90 per cent Price: INR 3,799
effective, reducing outside sounds by up to 20 dB.
The Level In ANC comes with ‘Talk in Mode’
functionality, enabling consumers to be cautious about
the surrounding sounds. The ‘Talk in Mode’ allows
certain ambient sounds to enter into the earphones
without diluting the sound quality. It offers to be the
ultimate choice for consumers, who regularly travel
through noisy surroundings like airports, metro or other
public spaces. With this, consumers will no longer have

140 | february 2018 MYMOBILE


Corsair Wireless Gaming
Peripherals
It’s time to Unplug and Play
C orsair, a world leader in enthusiast memory, PC
components and high-performance gaming hardware,
recently announced a complete range of new performance
wireless gaming peripherals. Powered by Corsair Unplug
and Play wireless technology, the K63 Wireless Mechanical
Keyboard, K63 Wireless Gaming Lapboard, Dark Core RGB
Wireless Gaming Mouse, and MM1000 Qi Wireless Charging
Mouse Pad allow PC enthusiasts and gamers to experience
wire-free gaming without compromise.
The new K63 Wireless mechanical gaming keyboard, a
CES 2018 Innovation Award honoree, brings the quality,
performance and reliability of Cherry MX Red mechanical
keyswitches to the wireless desktop. Connecting via a choice
of ultra-fast 1ms 2.4GHz gaming-optimized wireless, low
latency Bluetooth wireless, or a wired USB connection, the
K63 Wireless instantly registers keystrokes and commands
whatever you connect. With up to 75 hours of rechargeable
battery life, the K63 Wireless has the stamina to outlast the
longest gaming session.
The new Corsair Dark Core RGB wireless gaming
mouse offers the same flexible three-mode connectivity
as K63 Wireless, bringing its 16,000 DPI optical sensor
precision to your PC via ultra-fast 1ms 2.4GHz, low-latency
Bluetooth wireless or wired USB connection. A contoured
shape that’s supremely comfortable makes Dark Core RGB
instantly at home in your hand, and can be customized
using two interchangeable magnetic side grips to provide a
www.mymobileindia.com
add-ons
Gadget Corner
tailored fit for almost
any gamer.
The Dark Core RGB SE adds
Qi wireless charging support, pairing
perfectly with the all-new Corsair MM1000 Qi
wireless charging mousepad for a truly wireless gaming
mouse that never needs to be plugged in to charge.
Combining a micro-textured hard surface mouse pad with a
dedicated Qi wireless charging spot, the MM1000 ensures
wireless power is always on hand, charging almost any Qi
compatible device, from the Dark Core RGB SE to the latest
smartphones. Even if your devices don’t have Qi charging
built-in, the MM1000 includes USB Micro-B, Type-C, and
Lightning Qi charging adapters, letting you easily add Qi
wireless charging.
Together, the K63 Wireless Mechanical Keyboard, K63
Wireless Gaming Lapboard, Dark Core RGB and MM1000
create the ultimate wireless gaming setups for desktop or
living room.
For up-to-date pricing on all new Corsair products
announced at CES 2018, please refer to the Corsair website
or contact your local Corsair sales or PR representative. n
february 2018 | 135
Gadget Corner add-ons
BenQ W1700 DLP &
W11000H Projectors
Enjoy the theatre-like experience at home
B enQ, the world’s renowned and globally No. 1 DLP
projector brand, has brought its two new models
in the 4K UHD HDR Projector model, the CineHome
Series W1700 4K HDR home cinema projector and the
CinePro Series W11000H, the ultimate digital home
cinema flagship featuring projector-optimized HDR to
142 | february 2018
India market.
CineHome W1700 DLP projector W1700 comes in
a compact size, fully equipped with a 4K UHD true
cinema experience, true 8.3 million megapixels, and
projection-optimized HDR for stunning true-to-life
image quality.
W11000H is equipped with true 8.3 million pixel
4K UHD performance. The CineHome projector is
distinguished by prestigious THX Certification and
guarantees the precise experience of attending a
commercial digital cinema. The move comes in
its ongoing project to release an entire lineup to
revolutionize and popularize the 4K Home Cinema
projectors as an integral part of everyone’s home
cinema viewing experience.
BenQ’s projectors have earned the distinct
position of being consistent top performers with it
occupying the top slot in DLP Projectors for eight
years running. The feat can be further appreciated
if we take into account that DLP has a dominant
presence in all IMAX theatres around the world.
BenQ DLP projectors featuring CinematicColor
Technology, a sophisticated colour engine that
meets the film industry’s highest standards of
cinematic colour accuracy, to bring the same level
of sophistication with its true 4K UHD resolution
and enhanced HDR performance that gives you
a cinema like experience in the comfort of your
home. n
Price: Starting INR 2.25 lakhs
MYMOBILE

Fitbit Ionic, Flyer & Aria 2
Get in shape with these fitness-
centric accessories
L eading wearable brand Fitbit recently expanded
its portfolio in India with the launch of the Ionic,
Flyer and Aria 2. The Fitbit Ionic is the brand’s premium
smartwatch that flaunts a SpO2 sensor. The Fitbit Flyer
is the brand’s first wireless headphone, which features a
durable, sweatproof design and a customisable fit. The
Fitbit Aria 2 is a smart Wi-Fi scale, which syncs tracked
data with the Fitbit app on your smartphone.
Fitbit Ionic: The smartwatch features a heart rate sensor
and is water resistant up to 50 meters. The included SpO2
sensor can estimate your blood oxygen levels. The device’s
swim tracking feature can monitor real-time laps, exercise
duration and calories burned while swimming. There’s
also a PurePulse heart rate tracking feature, which offers
better accuracy during exercises like cycling and running.
The smartwatch offers around four days of battery life with
normal use, and up to 10 hours when GPS is in use.
The Fitbit Ionic comes with a 1.42-inch touch-enabled
colour LCD display with a resolution of 348 x 250 pixels.
The connectivity options on board include an integrated
antenna for GPS, Wi-Fi, Bluetooth 4.0 and NFC for
payments. The wearable is compatible with both iOS and
Android devices. There’s also built-in storage to let you
store 300 songs on the smartwatch.
Fitbit Flyer: The wearable has a durable design with a
hydrophobic nano-coating and interchangeable ear tips.
The accessory features Waves MaxxAudio technology,
www.mymobileindia.com
add-ons
Gadget Corner
and can also connect to the Fitbit Ionic smartwatch.
The other specs include Bluetooth 4.2 with the ability to
connect to two devices simultaneously, up to six hours of
audio playback and two MEMS microphones.
Fitbit Aria 2: The device can be set up via your
smartphone’s Bluetooth connection. It helps you track
and understand your body composition
including weight, body fat percentage,
lean mass and BMI. The device syncs
the data to the Fitbit app on your
smartphone, which lets you see all
of your stats in one place, making
it easier to track your progress
and get results. The device also
recognises eight different users, so
multiple family members can use it. n
Price: INR 22,990 (Fitbit Ionic); INR 9,990
(Fitbit Flyer); INR 9,990 (Fitbit Aria 2)
february 2018 | 143
Innovation add-ons

Mahindra Electric Virtual Reality

Drive Experience
Set to revolutionize the test drive experience
M ahindra Electric, a part of the diversified USD
19 billion Mahindra Group and a pioneer in the
development and production of electric vehicles (EVs) in
the e2oPlus. One of the main objectives of this initiative
is to innovatively communicate all the technologically
advanced features packed into the e2oPlus through an
India, recently launched a Virtual Reality (VR) based drive immersive experience of the vehicle, at select Mahindra
experience for its smart and connected all electric vehicle, dealerships. The campaign aims to expand the base of
the e2oPlus. people who can experience electric mobility first hand,
The experience, enabled through VR headsets, highlights as well as delivering an advanced test drive experience to
the technical features and focuses on the key attributes of enable the faster adoption of EVs.
The Virtual Reality based
drive experience for the
e2oPlus is currently available
at select Mahindra dealerships.
The same is also delivered to
customers before a door step
test drive, which can be booked
on the Mahindra e2oPlus. The
2D, 360 degree version of the
experience is also available
on YouTube. However the best
way to experience the drive is
through VR headsets and it can
be enabled via apps available
on Android and iOS. n

144 | february 2018 MYMOBILE

 Vantage Point

“G’Five will invest INR 1,000 crore by 2020”

Exclusive

G’Five, a yesteryear mobile brand has made its comeback into Indian mobile ecosystem with
the launch of six feature phones ranging between INR 700 to 1,500 for the masses. The Hong
Kong-based technology company is being marketed by Sat Saheb International Corporation
(SSIC) in India. Aashish Kumar, Director SSIC spoke with Haider Ali Khan on his
comeback plan and shared the future strategy for G’Five in India. Excerpts…

So it’s a comeback! Why had you strategy? We will be making

exited? Certainly yes, it’s a kind
of comeback for us. We started in
2008 and till 2012 we were among
top five brands in the country in
feature phones. After that we faced
lots of difficulties because of the
taxation policy at that time. There
were huge VAT differentials among
the various Indian states ranging
from 22 percent to 18 percent,like
in Haryana it was 7 percent and in
Delhi it was 5 percent. We did not
vanish from the market but were
actually making devices for other
like an ODM does.
Has the GST provided a level playing
field? Yes, both the GST and ‘Make
in India’ initiative has provided a
level playing field for a brand
like G’Five and not only that it has also
encouraged other foreign brands to
invest in India.
What are your plans in the second inning?
We will start manufacturing mobile
phones for ourselves under ‘Make in
“We will be making
both feature and smartphones
for the customers in India. Initially,
we’re only starting with feature phones
from Rs 700 to Rs 1,500. These feature
phones will focus on dual selfie camera,
auto call recording, speaker, vibrator,
music player, Bluetooth and heavy
duty batteries ranging from
1,200mAh to 4,000mAh”
India’ scheme and at the same time
stop making for other brands. The company
is planning to invest 1,000 crore in India
by 2020. Meanwhile we will be finalizing
land and marketing till then.
What would be your product and pricing
both feature and smartphones
for the customers in India.
Initially, we’re only starting with
feature phones from Rs 700 to
Rs 1,500. These feature phones
will focus on dual selfie camera,
auto call recording, speaker,
vibrator, music player, Bluetooth
and heavy duty batteries ranging
from 1,200mAh to 4,000mAh.
We will also start smartphone
business from the second
quarter of 2018. And then
gradually move to smart
accessories such as smart bands
and watches for kids. We are also
giving 111 days replacement
warranty on our products. Our
smartphones will be 4G-enabled
starting at around Rs3,500.We
are a mass brand and want everyone
to become an afford mobile phone
brand.
What is the state of service networks
you have? Currently, we have 700 plus
service centers across India.
Which is the best suited channel for G’Five
in India- online or offline? G’Five has the
target audience which does not have
much access to smartphone, internet and
credit cards. Offline is considered to the
best channel for promotions for us. We’ve
a very strong distribution network and will
leverage that only. n
haider@mymobile.co.in

MYMOBILE
 RNI REG NO. DELENG/2005/15033
DL (ND) - 11/6100/2018-19-20
(Posting Date 26-27 of every month)
Publishing Date- 22-01-18

REDEFINE THE PERFORMANCE GAME

SC9832E

HD+

64-Bit 13MP 18:9 Mali T820

Quad Core Camera Display GPU

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