REVIEW OF LITERATURE

Sinhas and Wagh in their article “Analyzing Growth of Cellular Telecom Sector and
Understanding Consumer’s preferences and choices on the use of cell phone”, published in
Indian journal of Marketing. September 2008 has studies the growth and performance of
cellular telecom sector. The study measures consumer choices, preferences regarding mobile
services and mobile usage. The study was based on primary data, collected from
businessmen, employees, students, agriculturalists and others.

Srivastava, Bhangde, Bhatt, Gori and Marfatia in their article “Role of Competition in
Growing Market: Telecom Sector” published in Indian Journal of marketing. September 2006
has discussed the Theory of product life cycle to study the impact of competition on
developing markets in India and also to understand the importance of value addition and
pricing strategies. They pointed out that price plays an importance role in growing or
emerging mobile market and to survive in the industry, it needs to provide customers extra
value added features, high quality services at competitive price.

Banumathy, and Kalaivani, in their article “Customers’ Attitude towards Cell phone
Services in Communication System” published in Indian Journal of Marketing. March, 2006
has studied the customer’ attitude towards cell phone services in communication system on
the basis of survey method.

Desai Ashok, in his article “Revolution in India’s Telecommunications Industry”

published in Economic and Political weekly. February 17,2007 has studied
telecommunication industry and its history
 INTRODUCTION

The history of mobile phones charts the development of devices which connect
wirelessly to the public switched telephone network. The transmission of speech by radio
has a long and varied history going back to Reginald Fessenden's invention and shore-to-
ship demonstration of radio telephony, through the Second World War with military use of
radio telephony links. Hand-held radio transceivers have been available since the 1940s.
Mobile telephones for automobiles became available from

A STUDY ONCUSTOMER SATISFACTION TO WARDS SAMSUNG

some telephone companies in the 1940s. Early devices were bulky and consumed
high power and the network supported only a few simultaneous conversations. Modern
cellular networks allow automatic and pervasive use of mobile phones for voice and data
communications.

In the United States, engineers from Bell Labs began work on a system to allow
mobile users to place and receive telephone calls from automobiles, leading to the
inauguration of mobile service on 17 June 1946 in St. Louis, Missouri. Shortly

after, AT&T offered Mobile Telephone Service. A wide range of mostly incompatible

mobile telephone services offered limited coverage area and only a few available channels

in urban areas. The introduction of cellular technology, which allowed re-use of frequencies

many times in small adjacent areas covered by relatively low powered transmitters, made

widespread adoption of mobile telephones economically feasible.