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  • Are You Customer Centric?: How-To Guide

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    Demand Metric
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    Download the PDF: https://www.demandmetric.com/content/are-you-customer-centric Research indicates that when polled, 80% of your customers will respond that they are very satisfied with your products/company. Makes you feel great, right? Don’t be fooled by the common misperception that these customers are indeed loyal and plan to repurchase products, or endorse them to their peers & colleagues. How Can You Drive Customer-Centricity? Analyze Data - work with IT to get historical purchasing information, segment your customer-base, discover trends, analyze retention rates, assess geographic market penetration, and ultimately, build your set of CRM metrics. Observe - develop marketing analytics processes related to website activity, customer behavior, predictive modeling, forecasting, and campaign ROI. Gather Feedback - conduct an annual Customer Satisfaction Survey. Profile - help your staff understand Market Segments and Customer Profiles by working with customers to create Case Studies and generate testimonials. Understand - as markets continuously evolve, redefine your target markets by reading our report and conducting a Market Segmentation, Targeting, & Positioning initiative. Plan Interactions - some accounts are more strategic than others. For those of paramount importance, implement a Key Account Planning process. Listen - consider adding a customer-facing Blog to your corporate website. Blogs are very effective for generating feedback on products and services. Consult - work with Sales to adopt a more Consultative Sales approach.

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    Are You Customer-Centric?

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    Download the PDF: https://www.demandmetric.com/content/are-you-customer-centric Research indicates that when polled, 80% of your customers will respond that they are very satisfied with your products/company. Makes you feel great, right? Don’t be fooled by the common misperception that these customers are indeed loyal and plan to repurchase products, or endorse them to their peers & colleagues. How Can You Drive Customer-Centricity? Analyze Data - work with IT to get historical purchasing information, segment your customer-base, discover trends, analyze retention rates, assess geographic market penetration, and ultimately, build your set of CRM metrics. Observe - develop marketing analytics processes related to website activity, customer behavior, predictive modeling, forecasting, and campaign ROI. Gather Feedback - conduct an annual Customer Satisfaction Survey. Profile - help your staff understand Market Segments and Customer Profiles by working with customers to create Case Studies and generate testimonials. Understand - as markets continuously evolve, redefine your target markets by reading our report and conducting a Market Segmentation, Targeting, & Positioning initiative. Plan Interactions - some accounts are more strategic than others. For those of paramount importance, implement a Key Account Planning process. Listen - consider adding a customer-facing Blog to your corporate website. Blogs are very effective for generating feedback on products and services. Consult - work with Sales to adopt a more Consultative Sales approach.

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    380 views4 pages

    Are You Customer Centric?: How-To Guide

    Uploaded by

    Demand Metric
    Download the PDF: https://www.demandmetric.com/content/are-you-customer-centric Research indicates that when polled, 80% of your customers will respond that they are very satisfied with your products/company. Makes you feel great, right? Don’t be fooled by the common misperception that these customers are indeed loyal and plan to repurchase products, or endorse them to their peers & colleagues. How Can You Drive Customer-Centricity? Analyze Data - work with IT to get historical purchasing information, segment your customer-base, discover trends, analyze retention rates, assess geographic market penetration, and ultimately, build your set of CRM metrics. Observe - develop marketing analytics processes related to website activity, customer behavior, predictive modeling, forecasting, and campaign ROI. Gather Feedback - conduct an annual Customer Satisfaction Survey. Profile - help your staff understand Market Segments and Customer Profiles by working with customers to create Case Studies and generate testimonials. Understand - as markets continuously evolve, redefine your target markets by reading our report and conducting a Market Segmentation, Targeting, & Positioning initiative. Plan Interactions - some accounts are more strategic than others. For those of paramount importance, implement a Key Account Planning process. Listen - consider adding a customer-facing Blog to your corporate website. Blogs are very effective for generating feedback on products and services. Consult - work with Sales to adopt a more Consultative Sales approach.

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    of 4

    ARE YOU

    CUSTOMER
    CENTRIC?

    HOW-TO GUIDE
    Are you Customer Centric?
    HOW-TO GUIDE

    Research indicates that when polled, 80% of your customers will respond that they are very satisfied
    with your products/company. Makes you feel great, right? Don’t be fooled by the common misper-
    ception that these customers are indeed loyal and plan to repurchase products, or endorse them to
    their peers & colleagues.

    How Can You Drive Customer-Centricity?


    Analyze Data - work with IT to get historical purchasing information, segment your customer-base,
    discover trends, analyze retention rates, assess geographic market penetration, and ultimately,
    build your set of CRM metrics.

    Observe - develop marketing analytics processes related to website activity, customer behavior,
    predictive modeling, forecasting, and campaign ROI.

    Gather Feedback - conduct an annual Customer Satisfaction Survey.

    Profile - help your staff understand Market Segments and Customer Profiles by working with
    customers to create Case Studies and generate testimonials.

    Understand - as markets continuously evolve, redefine your target markets by reading our report
    and conducting a Market Segmentation, Targeting, and Positioning initiative.

    Plan Interactions - some accounts are more strategic than others. For those of paramount import-
    ance, implement a Key Account Planning process.

    Listen - consider adding a customer-facing Blog to your corporate website. Blogs are very
    effective for generating feedback on products and services.

    Consult - work with Sales to adopt a more Consultative Sales approach.

    2 ARE YOU CUSTOMER-CENTRIC? HOW-TO GUIDE


    Action Plan
    STEP 1 - Work From A Checklist

    Strengthen Customer
    1 Work from a
    Checklist Loyalty and Retention

    Download Demand Metric’s


    Customer Centricity Checklist
    to kick-start your initiative.

    There are 12 proven strategies


    with associated reports, tools,
    and advice to help you improve
    customer loyalty, and increase
    profitability based on higher
    retention rates.

    Customer Centricity Checklist

    VIEW RESOURCE

    3 ARE YOU CUSTOMER-CENTRIC? HOW-TO GUIDE


    Demand Metric helps Marketing teams get stuff done with practical tools,
    training, and a simple, modern platform for managing work.

    Our analysts identify best practices from fast-growing companies and build
    Playbooks & Toolkits, Guides & Reports, Training Courses, and Project
    Templates to help you optimize your processes, add structure to your depart-
    ment, and get your team punching above their weight class.

    Manage your work visually with our easy-to-use platform, built for small
    marketing teams by design. See what your team is working on at a glance
    so you can spend less time managing projects and more time knocking
    stuff off your list.

    Through strategic partnerships with the AMA, ANA, and AIPMM, our
    1,000+ time-saving tools & resources have become the industry standard.
    Don’t start from scratch!

    Sign up for a free trial at: www.demandmetric.com

    LEARN MORE

    © Demand Metric Research Corporation.


    All Rights Reserved.

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