WINTER

P U B L I S H E R S W E E K LY . C O M

INSTITUTE 2018
Memphis will play host
to 675 booksellers
Keynote speakers
include Pamela Paul and
Sarah Jessica Parker
We round up authors to watch
 WE’RE HERE!
It’s our first-ever Winter Institute and we’d love to talk with you
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 Rock ’n’ Rolling in Memphis
The ABA’s premier

© F11 PHOTO / DREAMSTIME.COM

educational
conference heads
to Bluff City

By Judith Rosen

T
he combination of books, booze,
and music in Tennessee has
helped put this year’s Winter
Institute—lucky 13—on track to be another

PHOTO BY JUDITH ROSEN

record breaker. Events are scheduled to take
place at two venues (the Sheraton Memphis
Downtown Hotel and the Memphis Cook Convention
Center) over the course of four days, January 22–25.
Tennessee is an important state for the book industry.
Memphis is about 200 miles from Greater Nashville,
which is not only home to one of the country’s largest
wholesalers and book distributors, Ingram Content
Group (see “Distribution Powerhouse,” p. 16), but reli-
gious and trade houses ranging from HarperCollins
Christian Publishing and United Methodist Publishing
House to Turner Publishing. The Volunteer State is also
part of the indie bookstore revival and includes some of
COVER PHOTO © NATALIA BRATSLAVSKY / DREAMSTIME.COM

the country’s top newer stores, like Parnassus Books, and

oldest ones, Memphis’s own 140-year-old Burke’s Book
Store. (For more on bookselling, see “Bookselling in
Tennessee, ”p. 13.) Memphis itself is practically synony-
mous with Elvis Presley and Graceland, along with other big-
name musicians, including Muddy Waters and Johnny Cash.
One of the state’s top tourist destinations is Jack Daniel’s, but
Tennessee has so many other distilleries that last June it created
a 25-stop Whiskey Trail.
But those aren’t the only reasons that this year’s institute is
poised to exceed last year’s in Minneapolis. With the confer-
ence’s increasing popularity, ABA began upping the number of
slots it reserved for booksellers from the longtime cap of 500.
Last year, approximately 650 booksellers attended. This year,
according to CEO Oren Teicher, ABA will raise the number
“modestly” to 675. Even so, there’s still a waiting list and indi-
vidual bookstores have a limit on how many booksellers they
can bring. Other 2018 increases include the number of pub-
lishers, 93 this year, up from 89 in 2017, and more than 130
authors, compared with 110 last year.

W W W . P U B L I S H E R S W E E K LY. C O M 3
 “We’re very proud that the institute has become an important
and valued part of booksellers’ annual calendar,” Teicher told
PW. “We think we have created a four-day schedule full of
actionable and useful education. Nationally, this has been
another good year for indie bookstores. Our members have told
us that one of the most important things ABA can do for them
is to help them provide the professional development and net-
work opportunities to become more successful and profitable.
We’re very much looking to help them do exactly that this
January in Memphis.”
While the format is largely the same, one small tweak this
year will give the institute’s closing day a more regional twist.
Instead of ending with a reception and book signing for small
and university press authors, they will be feted with a Southern
barbecue picnic lunch. That will enable the institute to host a
special production of The Thacker Mountain Radio Hour, a weekly
radio program that is usually taped and broadcast on Mississippi
Public Broadcasting at the events location for Square Books in
Oxford, Miss. The institute broadcast will feature singer/song-
writer Dar Williams, author of What I Found in a Thousand
Towns: A Traveling Musician’s Guide to Rebuilding America’s
Communities, poet Elizabeth Acevedo, author of The Poet X, and
Charles Frazier of Cold Mountain fame and author of Varina.
One thing that hasn’t changed is Scholastic’s popular After
Party. This year’s Evening of Words and Pictures will highlight
the press’s spring 2018 picture book lineup and features several
authors and illustrators, including Kheryn Callender (Hurricane
Child) and Andrea Davis Pinkney and Brian Pinkney (Martin
Rising: Requiem for a King). Young booksellers will have a chance
to meet at an After Party of their own on the opening night. A
number of 101 educational sessions for new booksellers are also
back, including “So You Want to Be a Buyer” and “Hacking Your
Bookseller Salary.” There is also an extensive slate of children’s
programming from the ABC Children’s Group at ABA on non-
book merchandising, author events for schools, and millennial
parents. In addition, the Used Book Forum developed by Shane
Gottwalls, founder of Gottwalls Books and the Walls of Books
franchise, will meet and hold a panel on used-book buying.
A number of celebrated writers will be part of this year’s
conference, not just at the author reception but also as keynote
speakers (see “Conversations with Keynotes,” p. 6). This year’s
lineup includes one of the book industry’s biggest stars, TV and
film actress Sarah Jessica Parker, who has an imprint at Hogarth
Press. She will be in conversation with Pamela Paul (My Life
with Bob), who oversees book coverage for the New York Times.
Paul will also take the stage with Teicher to discuss the state of
the book business.
Given the push from membership at past Winter Institutes
for ABA to be more inclusive, the association has added a session
on “Hiring for Diversity and Inclusion.” But also look for key-
noters like Junot Díaz, who is publishing his first picture book,
Islandborn, to speak to the importance of bookstores carrying
and promoting diverse books. ■

4 P U B L I S H E R S W E E K LY ■ J A N U A R Y 1 5 , 2 0 1 8
 ABRAMS at
WINTER INSTITUTE 2018
MEET OUR AUTHORS who will be on hand to chat
with booksellers and sign forthcoming titles at the Author Reception.

Viv Groskop’s charming and From New York Times bestselling

fiercely intelligent book is an author Jesse Andrews comes an
insightful and hilarious exploration alternate reality, where a person’s
of Russian literature and its physical size is directly proportional
lessons on how to to their wealth. A social novel
live a better life for our time, a warm and
(or at least be funny trip unlike any
less miserable).
thing else out there.
OCTOBER
APRIL
2018
2018

DON’T FORGET TO PICK UP

OUR SPRING 2018 ARCS IN
THE GALLEY ROOM!
 Conversations
with
Keynoters
Sarah
Jessica
Parker
© KIMBERLY BUTLER
Pamela Paul
Talking Books, with Sarah Jessica
Parker and Pamela Paul
An award-winning actress, producer, honorary chair of the
American Library Association’s Book Club Central, and
editorial director of an eponymous imprint at Hogarth
Press, which is about to launch its first list, Sarah Jessica
Parker has made no secret about her love for books. In a
widely viewed YouTube video, Parker calls books her “true
constant companions.” For the opening keynote of Winter
Institute, Parker will talk about her passion for books with
Pamela Paul, New York Times Book Review editor and author,
most recently, of My Life with Bob: Flawed Heroine Keeps Book
of Books, Plot Ensues (Holt).
“I grew up in a home where reading was an integral part
of our lives,” Parker tells PW. “We didn’t have a television,
and we all left the house with something to read, always.”
6 P U B L I S H E R S W E E K LY ■ J A N U A R Y 1 5 , 2 0 1 8
This year’s conference is sprinkled with
publishing and writing stars and, in the
case of Sarah Jessica Parker, who will give
the opening breakfast keynote, a film and
television star, as well. Parker will be in
conversation with New York Times Book
Review editor Pamela Paul, who will later
talk about general book trends and num-
bers with American Booksellers
Association CEO Oren Teicher. Other
speakers include business guru Daniel
Pink, who is returning to Winter Institute
to talk about the importance of perfect
timing. Other featured keynotes, which
take place at the Memphis Cook
Convention Center, include Pulitzer
Prize–winning author Junot Díaz for his
first picture book; Alberto Manguel,
director of the National Library of
Argentina, on the importance of books;
and futurist Amy Webb on what will
happen to the book business.
Parker continues this habit today, which helps explain how she
finds time to read with a career that takes her around the globe,
plus having three kids and a husband. “First of all, the subway,”
Parker says. “There’s no better place to read, and I purposely
take it for that reason. I pretend that wireless doesn’t exist
underground.” She also reads during hair and makeup sessions
and even when she’s on a set. If the scene requires a purse, she
tucks a book inside it. Otherwise, Parker hides one under a
table, on a shelf, or under a couch cushion. “If someone calls
‘cut,’ I pull my book out,” she says.
Perhaps it is Parker’s authentic fervor for reading that makes
Paul welcome her and other celebrities to the book world. “I’m
not snobbish about it,” Paul says. “It’s exciting that they want
to be involved with books. It’s always delicious that public fig-
ures who are so successful in other realms that one might consider
to be more glamorous than publishing want to be a part of the
book world.” Paul believes that today publishing is “big enough
and flexible enough” to accommodate a broad range of voices. “I
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 see [celebrities] enlarging and broadening the sphere,” she adds.
And that is exactly what Parker hopes her SJP imprint will do. She seeks Timing Is Everything,
books that can effect change. Her excitement about the inaugural publication,
A Place for Us (due out in June), a debut novel by Fatima Farheen Mirza, about with Daniel Pink
an Indian-American Muslim family, is palpable. “I was so impressed with her
authority, her ability to tell me about a family and a culture that I don’t know.
It is an absolute thrill to know that it’s months away from publishing,” says If you’re greeting your bookstore customers
Parker. with effusive warmth and cheer and then disap-
Like Parker, Paul seeks out emerging voices from around the globe that tran- pearing into the stockroom once they’re at the
scend time and place. But she says it was an accident that so many books on the register, you’ve got it all wrong, says Daniel
New York Times Book Review’s 10 Best Books list for 2017 are about many of Pink. In his newly published book When: The
today’s hot-button issues: migration, Brexit, homeland and belonging, and Scientific Secrets of Perfect Timing (Riverhead), the
gender issues. “With the exception of Ali Smith, who wrote [the novel Autumn] bestselling author, whose TED Talk on the sci-
very quickly in response to Brexit, these writers have been working on their ence of motivation is one of the 10 most-
books for a long time, in some cases many years, and couldn’t have known that watched TED Talks of all time, discusses the
their books would land at a really prescient moment,” Paul says. importance of timing, both personally and
Parker echoes Paul’s sentiments, noting that global voices are important to professionally.
her regardless of the political times in which we live. “We all know books have “There’s a hidden pattern to the day. All
the opportunity to create empathy and to help one understand people who are times of the day are not created equal,” Pink
foreign and unfamiliar,” she says. “They change the way we look at our neighbors says. We all have periods when we are at our
and people we see on the subway.” —Liz Hartman peak or in a trough and periods of recovery.
Depending on whether you’re a lark (a morning
See Parker and Paul’s opening keynote on Tuesday, January 23, 7:45–9 a.m., person), an owl (a night person), or “a third
in Ballroom A & B. bird” (neither one extreme nor the other), there

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 is a hidden pattern to our days, he says. Most people are at their best in the

© NINA SUBIN
morning and at their worst in early to midafternoon. Then they have a recovery
period later in the afternoon.
Pink advises booksellers to pay careful attention to endings. “There’s
incredible research to show that how something ends disproportionately
affects our memory and evaluation of an experience,” he says. Pink points to
restaurant research that has shown that the wrong amount on a check or a
forgotten coffee will lead to extremely negative reviews from customers. But
a surprise dessert or a waiter who chases after you to give you the keys you’ve
forgotten has the opposite effect. Just because a customer walks out the door
with a purchased book doesn’t mean that the buyer will return, if the ending
moments in the store don’t also go well.
For publishers, Pink recommends against editing a book after the last
meeting at the end of the day. Our peak times are ideal for intense, focused,
“head-down” work, he says. Troughs are the best for doing administrative
tasks like answering emails or doing expense reports. Recovery periods are
good for brainstorming and taking meetings.
More broadly, Pink’s research on endings puts to rest the age-old question
of what should come first, good news or bad news? Always, the bad news first,
he says, whether you’re a manager giving an employee a performance evalu-
ation or a medical doctor offering a patient a prognosis. —Liz Hartman

See Pink’s afternoon keynote on Tuesday, January 23, 3:25–4:25 p.m.,

in Ballroom C & D.
 Writing for Diverse Kids, greatest weapon is imagination.”
While he loved the artistic style of the 1970s picture books
with Junot Díaz he grew up reading, Díaz says he was always disappointed that
people of color were not reflected in them. “I wanted a book
about Dominicans and Caribbeans in that style,” says Díaz.
Working with Espinosa gave him the opportunity to change
that—and to boost his confidence about writing for young
readers. “It’s intimidating to write a picture book,” says Díaz.
“There is nothing better in the world than [to work with] some-
body who is so talented they can make your ass look good.”
Despite his initial intimidation, Díaz has signed on to write
another children’s book for Dial. A notoriously painstaking
writer, he jokes that he should have it ready for publication “in
under 18 years.” —Alex Green

See Díaz’s breakfast keynote on Wednesday, January 24,

7:45–9 a.m., in Ballroom A & B.
© NINA SUBIN

Debating the Future,

The Pulitzer Prize–winning author of The Brief Wondrous
Life of Oscar Wao, among other acclaimed books for adults,
is finally ending what he calls “the epoch of disappoint-
ment” by publishing his first children’s book, Islandborn
(Dial Books for Young Readers), which is set to be released
in March.
“If you’re a writer and you have young people in your
life,” Junot Díaz tells PW, “they naturally demand that you
write them books.” For years, Díaz had nothing to share
with his goddaughters, nieces, and nephews. “I always had
the sense that they thought I was something of a fraud,” he
with Amy Webb
“I get asked all the time, ‘what’s the future of books?’” says
quantitative futurist Amy Webb, founder of the Future
Today Institute, a leading forecasting and strategy firm.
“That’s a great way to miss what’s coming. If you’re trying
to figure out the future of one thing, you have to look at the
future of all things.”
Instead of focusing on a narrow topic like the fate of print,
the futurist looks more broadly at
the world, weighing developments

© MARY GARDELLA PHOTOGRAPHY

says.
That is about to change with his latest effort, a picture
book, illustrated by Leo Espinosa, which tells the story of
Lola, an immigrant from the Island, who is growing up in
New York City. When her teacher asks the class to draw a
picture of where they’re from, Lola can’t remember the
Island. So she interviews the people in her neighborhood to
find out about it.
For Díaz, the story reflects the Dominican expat com-
munity in the U.S. that surrounds him. “I have a lot of
young people in my life whose parents are immigrants, and
they may have come over when they were really young. They
don’t have the memories of their place, yet they live sur-
rounded by it,” he says.
Díaz also drew on his own experiences immigrating to
the U.S. from the Dominican Republic as a child. Even
though he was a voracious reader, he says that he still felt
“stigmatized as being behind and remedial.” That only
made him read more. “When you grow up poor or other in
this society, it feels deeply dystopic,” he notes. “Your

10 P U B L I S H E R S W E E K L Y ■ J A N U A R Y 1 5 , 2 0 1 8
 “KATE REDDY’S
COMEBACK
as a pushing-50 ‘Returner,’ re-entering the workforce
after a spell on the mommy track, is zesty, razor-sharp
and hilarious. With a robust absence of self-pity she
has defined the humiliating onset of ‘invisibility’ that
coincides with the onrushing pressures of parents,
teenage kids, and a marriage gone flat, all while
attempting to reinstate her perilous professional worth.
It’s full of such quotable casual profundity on the female
condition I couldn’t read it without a pencil to underline
the abundance of great lines.

GET READY FOR

KATE!”
—TINA BROWN

ON SALE JUNE 5, 2018

MEET ALLISON PEARSON

PHOTO BY GRAHAM JEPSON
AT WINTER INSTITUTE
WEDNESDAY, JANUARY 24TH
EVENING AUTHOR RECEPTION
5:00 PM - 6:30 PM IN BALLROOM A&B
To request an Advance Reading Copy please contact
Nancy.Sheppard@stmartins.com
 in fields like bioinformatics, artificial intelligence, and virtual
reality. Webb thinks these emerging trends will someday con-
verge into new literary experiences, like a book that can be
personalized to its reader, a text you can read in virtual reality,
or a bookstore shelf that can read your emotions and deliver a
book recommendation laser-focused on your mood at that exact
moment.
Webb came to futurism after serving as a journalist in Japan
(Newsweek) and Hong Kong (Wall Street Journal). She also spent
eight years in high school and college as a competitive debater.
“In debate, you are constantly asking questions and poking
holes in hypotheses,” she says. The experience taught her how
to “separate what feels right from what the data show to be
true.”
Webb’s organization helps leaders around the world plan for
technological disruption and find a better answer to the ques-
tion, “What’s the future of X?” In her most recent book, The
Signals Are Talking: Why Today’s Fringe Is Tomorrow’s Mainstream
(PublicAffairs), she outlines the methodology that her institute
follows when forecasting the future: how to find fringe thinkers
nurturing world-changing ideas, how to discover patterns
Books as Companions,
with Alberto Manguel
Alberto Manguel, the director of
the National Library of the
Argentine Republic since 2016,
has accomplished much: he has
written books in both English and
Spanish, edited anthologies on a
variety of themes and genres, trans-
© E.C.
lated books, and reviewed books for
various media outlets. But his most impressive accomplish-
ment might be building a personal library of more than
35,000 volumes. It’s even more impressive considering
Manguel’s peripatetic existence.
Since his birth in Buenos Aires in 1948, Manguel has
hopscotched across the globe. He has resided in Israel,
France, England, Tahiti, and Canada, as well as his native
Argentina. In 2000, he and his partner moved to southwest
France, where they lived in a medieval presbytery with a barn
that they renovated to house all the books they owned. A
little over two years ago, “for reasons I don’t wish to recall,”
says Manguel, he prepared to leave and move to a one-bed-
room apartment in New York City.
The task of sorting all of his books and packing some to
take to Manhattan and others for storage in Montreal
prompted Manguel to write his soon-to-be released Packing
12 P U B L I S H E R S W E E K L Y ■ J A N U A R Y 1 5 , 2 0 1 8
between trends, and how to “pressure test” every prediction.
Webb applied her skills as a futurist on a more personal level
in her memoir, Data, A Love Story: How I Cracked the Online
Dating Code to Meet My Match, about how she analyzed online
dating trends and found her future husband. They now have a
seven-year-old daughter and a home filled with technology,
including walking and talking robots. Despite these trappings
of the future, her daughter’s library is filled with print books.
“Nothing is more important than making sure that she has the
ability to think and to reason,” Webb says.
Webb was saddened to discover that her old high school had
cut funding for the debate team. “As we enter an era in which
humans will be augmented by machines, we need a future gen-
eration able to think critically and ask questions,” she says. “We
need people who have the skills of a debater, who understand
how to do primary research and how to ask difficult questions.”
—Jason Boog
See Webb’s morning keynote on Thursday, January 25,
10:45–11:45 a.m., Ballroom C & D.
My Library: An Elegy
and Ten Digressions (Yale
Univ.). ““Packing My
Library [is] my attempt
Librar
to crystallize a lifelong
love relationship with
books and libraries,”
Manguel tells PW. His
self-described “insatiable”
book collecting emerged,
ironically enough, from his fam-
ily’s nomadic lifestyle.
His father was a diplomat,
and Manguel says, as a young child he “felt lost, not knowing
where home was.” He found comfort opening one of the books
he carried with him from place to place. “I think it was one of
my Golden Books,” he says. “Finding there, on the same page,
the same story and the same illustration that I remembered from
other nights in other rooms, I knew that books were my true
home and my faithful companions.” By age three or four, he
claims, he already owned 100 books, and still has some of them,
the pages “scribbled with colored crayons.”
Refusing to be labeled a book hoarder, Manguel says that he
just “love[s] the proximity of books, the visible number of them
aligned on the walls, the promise of conversation they offer,
their selfless friendship.” —Claire Kirch
See Manguel’s afternoon keynote, Thursday, January 25,
3–4 p.m., in Ballroom A.
 #1 NEW YORK TIMES

Bookselling
BEST-SELLING AUTHOR
FRED VAN LENTE

in
Tennessee Indies rebound in the
Volunteer State
By Dennis Abrams

T
ennessee is best known for Dollywood, Graceland, Jack
Daniel’s, and Nashville’s Music Row, but it is also
increasingly becoming known for its bookstores. Since
the closure of Nashville’s famed Davis-Kidd Booksellers
in 2010, followed by the closure of Nashville publisher
United Methodist Publishing House’s 38 full-line and
19 seminary Cokesbury bookstores in 2012, bookstores in
Tennessee have begun coming back. Some never went away, like
142-year-old Burke’s Book Store in Memphis, one of the 10
oldest bookstores in the country, and 31-year-old Alkebu-Lan
Images Bookstore, one of roughly 55 remaining African-
American bookstores in the U.S.
One advantage booksellers
in the state have, notes
Wanda Jewell, executive
director of the Southern
Independent Booksellers
Alliance, is that since
THE CON ARTIST
Tennessee is home to Ingram,
they’re able to get their
books quickly. “Every dog
has its day, and it seems like FEATURING AN ARTIST, HIS SLAIN
we’re seeing a combination EDITOR, AND 150,000 SUSPECTS
of things where people are
feeling a need for community
in part because of politics,” On Sale: July 10, 2018 | Trade Paperback Original
she says. “People are feeling ISBN: 978-1-68369-034-4 | E-ISBN: 978-1-68369-035-1
disconnected and looking for ways to
feel connected. People who visit book-
/quirkbooks | quirkbooks.com
stores and love bookstores feel safe in
For its 140th anniversary, Burke’s Book
Store added a delivery tricycle to support
Memphis’s bike movement.

W W W . P U B L I S H E R S W E E K LY. C O M 13
 MEET
TOMI ADEYEMI bookstores. I think it’s true everywhere, and certainly in the
AT THE AUTHOR RECEPTION South and in Tennessee,”
Deborah Stewart, manager of Alkebu-Lan Images Bookstore,
IN BALLROOM A&B attributes the store’s longevity to its community and the fact that
people are hungry for knowledge that they’re not able to find
ON WEDNESDAY, JANUARY 24TH elsewhere. Given today’s political climate, that hunger has only
grown. “People are becoming more aware of who they are and
how they’re treated,” Stewart says. “There’s so much going on in
“ TOMI ADEYEMI the political arena and in everyday living. So there are a lot of
people looking for a comfort level and a sense of solidarity—and
is about to take they come here to find it.”
both the literature The store’s bestselling titles in 2017 include Carter Woodson’s
The Mis-education of the Negro and Willie Lynch’s The Willie Lynch
and film world Letter: The Making of a Slave, as well as books on holistic living,
Islamic belief systems, and Christianity. “In today’s world,
by storm.” people of color have no idea what their next move is going to
© Elena Seibert

—JET be,” Stewart says. “So the question is where to get that knowl-
edge, and that’s where we come in. That’s what we do.”
Community lies at the heart of Nashville’s the Rabbit Room,
“AN EPIC ACCOMPLISHMENT one of the state’s many Christian bookstores, which was founded
by Andrew Peterson in 2006 as an experiment in creative com-
in world building.” munity. It has made a name for itself by not only selling books
and music but, since 2008, by publishing as well. “We had
—DEADLINE
problems finding books we love in the tradition of C.S. Lewis,
Tolkien, Flannery O’Connor, and Walker Percy,” says Peterson’s
“ THE NEXT BIG THING brother, writer Pete Peterson, executive director of the Rabbit
Room. “We were interested in keeping our eyes open to the
in literature and film.” kinds of titles we wanted to publish that helped to form us.”
—EBONY The road to publishing was a slow one, but the Rabbit Room’s
latest title, Every Moment Holy by Douglas McKelvey, a $35 book
of liturgies, has done particularly well. Published in November,
it sold out its initial print run of 3,000 leather-bound and
embossed copies in less than three weeks.
Peterson says that being based in Nashville has been integral
to the Rabbit Room Press’s success. “A lot of the people in our
community are artists, and over the last 10 years a lot of writers
have looked and seen how musicians are making their own route
and building their own communities,” he notes. “Authors are
following that path.”
General trade stores are also rebounding in Tennessee. Novelist
Ann Patchett and Karen Hayes opened Parnassus Books in 2011
to fill the void left by Davis-Kidd’s closure. Parnassus more than
doubled in size in spring 2016, going from 2,000 to 5,000 sq.
ft. It also added a mobile counterpart, Peggy (short for Pegasus),
which it takes to festivals and schools. In summer 2017, Parnassus
partnered with the Hudson Group on a store at Nashville
International Airport. But Hayes says that she’s not interested
in opening additional bricks-and-mortar locations. “There are
other ways in which I’m happy to grow,” she says.
COMING 3.6.18 Hayes is happy to see the bookselling community grow.
“We’re finally seeing stores open up,” she says. “When we
Henry Holt • An imprint of Macmillan opened, there were used bookstores. Now in East Nashville
there’s Her Bookshop, which is doing very well. Starline Books

14 P U B L I S H E R S W E E K L Y ■ J A N U A R Y 1 5 , 2 0 1 8
BB Winter Institute.indd 1 1/5/18 12:30 PM
in Chattanooga has opened, which is very encouraging, because
Meet John August
Chattanooga really needed [a bookstore]. It was a big hole.”
Burke’s co-owner, Cheryl Mesler, says that 2017 was an At the author reception
in Ballroom A&B
“interesting” year. “Interesting because I don’t think people
think of Memphis as a book town,” she explains. “But after
Borders and places like that closed, we were down to just a
couple of stores in the city limits—us and Booksellers of
Laurelwood. Right after the new year, the owner of Booksellers On Wednesday January 24th
announced that they were closing in February. But the city came
together, and they didn’t close up.” Instead, a 27-person investor
group opened Novel in the Laurelwood Shopping Center, in a
store about half the size of the former 25,000-sq.-ft. Booksellers. “John August is
Matt Crowe, one of Novel’s three managing members, says A MASTER
he thought someone needed to step in. Novel met his three
criteria for launching a startup: “Is there a market? Do you have
STORYTELLER.”
the right people involved? And can it be done with a reasonable —Ransom Riggs,
sum of money? We knew the market existed because there had bestselling author of
been a successful bookstore there for 30 years. We had a deep
Miss Peregrine’s Home for
bench of managers and sellers available to us from Booksellers.
And finally, we thought the numbers were good enough to make © Dustin Bocks Peculiar Children
it work from a financial perspective. We hit up friends, put up
our own money, and did it.”
Just three months after Booksellers closed, Novel opened
with a 10,000-sq.-ft. selling space, an additional 1,500-sq.-ft. “Arlo’s adventures feel both
special events area, as well as a 3,100-sq.-ft. in-store café/restau- completely real and
rant, Libro, at Laurelwood. “We have the benefit of Parnassus in
Nashville,” Crowe says. “And, in a lot of ways, we try to follow ENTIRELY MAGICAL.”
their model. They’ve been very helpful. The entire community —Ally Condie, bestselling author of Summerlost
has been fantastic. We’re great friends with Burke’s, for example,
and we work together when and where we can. We’re aligned
together to support local bookselling.” “A masterful mix of MYSTERY
AND ADVENTURE.”
—Geoff Rodkey, bestselling author
of the Tapper Twins series

Coming
2.6.18
One of Memphis’s newest bookstores, Novel, opened in the Laurel-
wood Shopping Center last spring.

Novel’s opening has “been very good for us,” Mesler, at

Burke’s, says. “It’s brought to people’s attention the importance
of independent booksellers. It’s very encouraging. Ten years ago
we were on the brink of closing, but people recognized that we
needed to be here and people came. We’ve been here 140 years, Roaring Brook Press • An imprint of Macmillan

and I’m going to be here until I die.” ■

W W W . P U B L I S H E R S W E E K LY. C O M 15
Arlo Finch Winter Institute Print Ad_v2.indd 1 1/5/2018 12:40:26 PM
 Distribution Powerhouse
Ingram solidifies its place as the largest distributor for indie
publishers
By Judith Rosen
O
ne measure of Ingram’s growth as a distributor is that
more than a third, or 34, of the 93 publisher sponsors of
Winter Institute are either distributed by Ingram
Publisher Services or use Ingram’s third-party logistics.
With its purchase of the distribution arm of the Perseus
Books Group in March 2016, the Ingram Content
Group immediately went from being a midsize book distributor
to the largest for small and midsize independent presses—and
arguably for all houses. As part of the acquisition, Ingram added
four distribution lines: Publishers Group West, Consortium
Book Sales & Distribution, Legato, and Perseus Distribution
Services. The company folded Legato into PGW and in
September, Perseus Distribution Services was rebranded as Two
Rivers Distribution.
Altogether, the acquisition netted Ingram a little over 400
new client publishers for a total of nearly 600 presses,
including those already distributed by Ingram Publisher
Services, which the company launched in 2005. Although the
transition period is expected to continue through 2018,
Ingram has kept many of the clients it gained from Perseus,
along with most of its own IPS clients, including two early
ones: Applewood Books in Carlisle, Mass., and O’Reilly Media.
Speaking by phone from PGW’s sales conference late last year,
Ingram’s chief content officer, Phil Olilla, who oversees the
company’s distribution business, said: “The publishing industry
is full of optimists and skeptics. I think I can say quite confi-
dently the PGW publishers see we’re a supporter. It took us a
year, but we’ve gained their confidence.” That’s something that
Ingram has worked hard to do across all its brands, including
its newest, Ingram Academic Services.
The Perseus purchase gave Ingram two major university
presses, which had been distributed by PDS (now Two Rivers),
Princeton and University of California. Indiana University
Press was already an IPS client at the time, prompting Ingram
to create Academic Services in July 2016 and to actively solicit
more academic publishers.
Part of the reason that most houses stayed with Ingram fol-
lowing the acquisition is its commitment to maintaining each
distribution line as a distinct brand—and to keeping the staff
who made PGW, Consortium, and Two Rivers unique. “We’re
16 P U B L I S H E R S W E E K L Y ■ J A N U A R Y 1 5 , 2 0 1 8
dedicated and committed to retaining these five distinct brands,”
Olilla says. “If we were to put them together, we’d homogenize
the experience. We believe that publishers identify with their
distribution company. We also know that each brand has a dis-
tinct personality, which is derived from the publishers within
the brand. These brands rest on top of the Ingram brand.”
Ingram is now two-thirds of the way toward integrating what
had been Perseus’s distribution arm with its own operations.
Ingram began by retiring Constellation, Perseus’s e-book
distribution program, and implementing Ingram’s CoreSource
platform to manage digital assets. Over the summer, Ingram
upgraded the Perseus Distribution facility in Jackson, Tenn.,
which was also part of the deal, and installed its own manage-
ment system. The final step toward full integration will take
place in this year’s third quarter and involves completing sys-
tems and reporting changes to move to more integrated order
management.
But that’s not all that’s on Ingram’s distribution plate. Last
year, the company launched the first phase of its new pub-
lisher reporting system to IPS clients. And it grew its cli-
ents and sales at all its distribution brands. Among the new
clients are: Europa Editions (PGW), Fodor’s (IPS), F&W (Two
Rivers), Oberon Books (Consortium), Stanford (Ingram
Academic), and Tuttle (PGW).
In 2017, Ingram made additional acquisitions to better
position itself for a changing distribution landscape. These
include OptiQly in November, to provide data improvement
tools, and NBNi in June—the U.K.-based international unit of
National Book Network—to expand its global footprint. “The
industry should expect to see Ingram continue to invest in
marketing and service tools that expand the reach of our clients’
lists,” says Olilla, who anticipates continued growth in Ingram’s
export market, both for print and digital books.
All in all, as Olilla notes, “it’s been a busy year.” He is quick
to credit all the people on the distribution team for the com-
pany’s growth. That growth is reflected in the physical trans-
formation of Ingram’s LaVergne headquarters in greater
Nashville. Over the past six months, the ground floor has
been turned into the “Public Square,” where clients and Ingram
associates can gather and exchange ideas. ■
 Meet Internationally Bestselling
Thriller Writer K.J. Howe
Independent Publishers Signing Skyjack galleys
to Meet at at the Small Press

Winter Institute
Author Reception,
Thurs. 1/25, at 12 p.m.

Skyjack
An advocacy organization for K.J. Howe
April 2018
small presses finds a home
with indie booksellers Thea Paris survives an in-air hijacking and races against
time to stop a bioweapon from being released.

By Claire Kirch
Coming in Spring 2018 from Quercus

I
t seems only fitting that small and midsize independent A joyful and indispensable guide
presses should meet at Winter Institute. After all, as Dan filled with astonishing, important,
Simon, Seven Stories publisher and Independent Publishers and little-known information
Caucus cofounder, says, IPC wouldn’t even exist but for the about the vagina that will equip a
annual gathering of indie booksellers. new generation to make informed
At Winter Institute in Denver in 2016, two incidents choices about their sexual health
caused Simon and Tom Hallock, Beacon Press associate pub-
and happiness.
lisher, to form IPC. The first occurred when the ABA presented
a report on Amazon’s negative impact upon communities, The Wonder Down Under
“Amazon and Empty Storefronts,” and then strategized with Ellen Støkken Dahl and
booksellers on how best to make the report’s findings known to Nina Brochmann, MD
their elected representatives, media, and consumers. That same March 2018
day, Paul Yamazaki of City Lights in San Francisco made an
impassioned plea at the Town Hall meeting for more racial and
class diversity among booksellers.
Simon and Hallock say that they were struck by the ABA’s
“A fascinating look at the Golden Age
aggressive advocacy for indie booksellers, as well as the oppor- of Hollywood through the eyes of one
tunities the organization provides its members to engage with of the finest comedians ever to grace
one another on matters of mutual concern. “We were so the silver screen . . . Full of history,
impressed by how the ABA supports small businesses,” Hallock full of sadness and joy, replete with
says. “They have financial expertise; they have legal expertise. fascinating characters.”
We wanted some of this for ourselves.” —Shots Magazine
The pair also wanted an organization that could emulate ABA
by providing resources and education for its members. IPC’s He
mission is to raise “our collective IQ as small businesses” and to John Connolly
advocate for a heightened awareness of indie publishing, both May 2018
within the industry and beyond, with media and consumers.
IPC also aspires to be a “more tolerant and inclusive industry”
by advocating for more diversity among publishing industry
continued on p. 20

W W W . P U B L I S H E R S W E E K LY. C O M 17
S p r i n g F o r w a r d with
Disney Publishing’s New Releases!

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 MEET THESE AUTHORS IN MEMPHIS AT Wi13!

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the dark secrets behind her powers,
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Fovea Munson discovers three disembodied

heads that won’t stop talking in this funny,
gross-out, genuine middle grade novel
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When Aru Shah unwittingly frees the

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On Sale: 3/27/2018
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 continued from p. 17
personnel as well as in publishers’ acqui-
sitions. Indie publishing isn’t simply a
business, Simon points out; it’s also a
cultural endeavor.
Simon says that indie presses tend to
be a lot more vulnerable than other busi-
nesses: “If Amazon tells us that we can
“A young man’s moral journey
set against the exotic, alluring,
repellent background of colonial
slave-owning Havana during
the American Civil War.
Readers will be swept away.”
—EVAN THOMAS,
author Being Nixon
A N OV E L O F H I S TO R I C
ON SALE MARCH 1, 2018
20 P U B L I S H E R S W E E K L Y ■ J A N U A R Y 1 5 , 2 0 1 8
afford to sell our books to them at greater
than a 50% discount, we don’t have the
wherewithal to say with authority that
we can’t. If the printers say we can afford
to pay xyz to print our books, we don’t
have the wherewithal to say our data says
something different. One of my personal
goals is that IPC will ultimately provide
H AVA N A
“This second seafaring
novel by Robin Lloyd
cruises at hull speed.”
—DAVID IGNATIUS,
author Quantum Spy
us with the wherewithal to create knowl-
edge that will lead to us knowing what
we can in fact afford to pay our collabora-
tors and partners. We can’t discuss dis-
counts or pricing, of course, but it is still
possible for us to arrive at basic sound
principles of management that apply
specifically to independent book
publishing.”
Over the past year, the group, which is
in an incubation phase under the aegis of
the American Booksellers Association,
has grown to include approximately 100
members representing 60 publishers.
Though membership currently is free,
the organization would like to collect
dues in order to hire paid staff.
“We all want to work with books
because we love books and love to read,” says
Soho Press publisher Bronwen Hruska.
“But publishing is a business. And there’s
nobody who understands our business
model like another indie publisher.”
For Ibrahim Ahmad, editorial director
of Akashic Books, “[IPC is] a very exciting
development.” He adds: “We’ve all been
informally sharing information for years
on best practices and other issues. It’s
helpful to have this free exchange
between like-minded companies. Our
collective muscle can move the needle a
bit for indie presses.”
At this year’s meeting, publishers will
have a chance to voice their concerns at a
Town Hall. Greg Cowles, senior editor for
the New York Times Book Desk, will speak
on cultural and practical aspects of book
reviewing and best practices for indie
publishers to interact with the NYTBR.
In addition, indie booksellers and indie
publishers will hold a panel to discuss
best practices for working with indie
presses to promote and sell more books.
Europa Editions’ editor-in-chief Michael
Reynolds is looking forward to the panel,
which he hopes will produce “something
generalizable that we can take to other
booksellers [at subsequent conferences]
to make indie books part of their bottom
line.” ■
IPC will meet on Monday, January 22,
1–4 p.m., in Magnolia 1, at the Sheraton.
Books that explore new
frontiers. Coming this Spring
2018 from the MIT Press.
Signs, artwork, stories, and photo-
graphs from the March for Science
Movement and community.
$14.95 | March 2018 | 9780262038102
paperback original
$15.95 | February 2018 | 9780262535090
Learn more at mitpress.mit.edu/winterinstitute
An engaging and unabash-
edly opinionated examina-
tion of what translation is
and isn’t.
Galleys will be available for Sympathy for
the Traitor at Winter Institute
$22.95 | March 2018 | 9780262038102
$15.95 | January 2018 | 9780262535045
From Tyrannosaurus rex to A thirteen-year-old girl
Heteropoda davidbowie: wakes up in a future where
scientific naming as a joyful human emotions are
and creative act. extinct and people rely on
personal-assistant robots
$29.95 | March 2018 | 9780262037761
to navigate daily life.
$19.95 | March 2018 | 9780262037778
ESSENTIAL
KNOWLEDGE
SERIES
“Topics every 21st century citizen
should know about. . . there is no
arbiter of need-to-know modern
knowledge I’d rather consult than
the bastion of brilliance that
is the MIT Press.”
—WBUR, NPR

W W W . T U R N E R P U B L I S H I N G
FOOD SANITY
How to Eat in a World
of Fads and Fiction
PRAISE for FOOD SANITY
“With so much confusion and contradictions on what
we should and shouldn’t eat, Dr. Friedman sets the
record straight!” — Jack Canfield, author of Chicken
Soup for the Soul
“A definitive guide to eating your way to a life of total
restoration and longevity.” — Suzanne Somers
“Food Sanity delivers a no-holds-barred, well
researched look into the shameless tactics used by the
food industry that rob us of good health.”—Vani Hari,
Bestselling author of The Food Babe Way and founder
of FoodBabe.com
W W W. F O O D S A N I T Y. CO M
Remaking Bookselling
. C O M
by Going Mobile
Booksellers are bringing books to
where the customers are
By Alex Green
A
new generation of booksellers is finding a way to open
a bookstore despite spiraling costs for traditional bricks-
and-mortar outlets. Deborah Bodin Cohen, a rabbi,
educator, and children’s book author, attended book-
sellers school at Paz & Associates’ Bookstore Training
Group, but was stymied in her attempt to open a phys-
ical store by a lack of affordable rent. “We live in Montgomery
County, Md. [outside Washington, D.C.], where rent is crazy
high,” Cohen says. “Any way we crunched the numbers, it didn’t
look like it would be doable.”
Cohen realized that even if she wanted to run school book fairs
instead of opening a children’s bookstore, she’d still need a
vehicle. That led her to buy a trolley for $16,000 in September
2016. Seven months later, she opened the Story House, a chil-
dren’s specialty mobile bookstore.
“Kids get really excited when they come into the trolley—it’s
a unique type of space,” Cohen says. Even finding good locations
for a mobile shop has been difficult. She regularly sets up at a
local grocery store but says that scouting out new spots has been
time-consuming and costly, especially when new sites don’t pan
out.
For Julia Turner and Christen Thompson, owners of two-year-
old Itinerant Literate in Charleston, S.C., finding good locations
for their 1958 Yellowstone trailer, Viola, has been easier. The pair
moved to Charleston’s Park Circle neighborhood at a time when
a number of other small business owners were starting out. “They
were receptive to try new things,” Turner says. “And they had
parking.”
For their opening in 2015, Turner and Thompson parked at a
local brewery, which had its best day on record as a result. Since
then, the bookstore regularly partners with other small busi-
nesses and also appears at markets and craft fairs.
Similar partnerships have helped Twenty Stories, a new mobile
book operation, get off the ground in Los Angeles. In the two
months since the store opened, owners Alexa Trembly and Emory
Harkins have been welcomed by small businesses across the city,
particularly cafes. That may be in part because of their decision
to take an even smaller-scale approach to their vehicle and their
inventory. Trembly and Harkins purchased a van small enough
to park in a regular parking space and, as finding staff who can drive a book truck, vintage vehicles can go. “I’m happy if I get
their name suggests, they stock only 20 run a mobile bookshop, and know litera- this thing going up to 60 miles an hour,”
titles, instead of the 1,500–2,000 titles ture. Most of those difficulties are he says, “so it’s a genuine question of
that many mobile bookstores stock. mechanical. He recently contacted other whether they can make it.” ■
Twenty Stories rotates most of the titles mobile booksellers to gauge their interest See a panel on “A Bookstore on Wheels:
each month based on new books coming in a mobile bookselling literary festival in Owning and Operating a Bookmobile” on
out and sales of current titles. Roughly Greensboro. There’s been interest, he says, Thursday, January 25, 9:30–10:30 a.m.,
70% of the books have been published in but it hinges on how far his colleagues’ in Mississippi.
the past two years.
“We are really dedicated to this whole
idea of curation versus a larger bookstore
where there are so many titles, and you
sift through them,” Trembly says. “This
MEET SOURCEBOOKS AUTHORS AT
is the complete opposite side of it.”
Harkins says the biggest challenge is
that many customers think the bookstore
WINTER INSTITUTE!
carries used books: “There’s a culture that
when you see people peddling books by
the street, they’re used books.” Yet, he
adds, most customers stay even when
they find out the books are full price. “It’s
something unexpected. A lot of times
people won’t take the time to go to a
bookstore, but if we’re right there in front
of you, you will.”
By contrast, veteran bookseller Diarra
Leggett knew that he wanted to sell used JENNY MILCHMAN CLAIRE LEGRAND
books when he opened Boomerang
Bookshop: Nomad Chapter in
Greensboro, N.C. Initially, he had con-
sidered purchasing Empire Books, where
he worked, when it went on the market
in 2016. “I did not like the location,”
Leggett says. “It was not street facing,
and the rent was super high.” He con-
fided in his wife, “I think if I buy the store
it’s going to ruin us.” She suggested that
he start a mobile bookstore instead.
Leggett took her advice and opened
with a 1988 Thomas Built Bus in April
last year. Later that month, he took a full-
time position as the librarian for the
Malloy/Jordan East Winston Heritage WICKED RIVER FURYBORN
Center Branch Library bookmobile. He THRILLER YOUNG ADULT FANTASY
now goes out daily for the library and
twice a week for Boomerang, where he
specializes in literary fiction, radical poli-
tics, and African-American studies. Both
operations stand out in a community that
DON’T MISS JENNY AND CLAIRE
has lost many of its bricks-and-mortar AT THE AUTHOR RECEPTION!
bookstores.
Despite his love for bookmobiles,
Leggett says there are problems, besides

W W W . P U B L I S H E R S W E E K LY. C O M 23
 Authors and Books
WI 13
to Watch for at PW’s reviews editors
select notable adult
and children’s authors
to meet at the institute,
Compiled by Judith Rosen whose books are due
out between now and
the end of 2018

ADULT FICTION
Men and Apparitions media, targeted email, and online
Lynne Tillman promotion.
Soft Skull, Mar. Opening: “The end doesn’t depend on
$16.95 paperback the beginning, it upends beginnings,
Why the buzz: “Lynne Tillman, a beloved author/critic who is also provokes new ones.”
also an NBCC Finalist and a Guggenheim recipient, is returning
to the literary scene with her first novel in 12 years, Men and Varina
Apparitions. Lynne is not only a brilliantly original novelist but Charles Frazier
one of our most prominent thinkers on visual art and culture Ecco, Apr.
today; we believe this book will be adored and treasured by her $27.99 hardcover
many fans.” Announced first printing: 500,000
 —Megan Fishmann, associate publisher/director of Why the buzz: “I’m honored to have
publicity, Soft Skull Charles Frazier on the Ecco list with a
Publicity & marketing plans: Four-city author tour; indepen- new book that takes us back to the
dent bookseller outreach; strategic online advertising; social landscape of his Cold Mountain. It’s a
novel about [the real-life] Varina
© MARK HUMPHREY

Howell Davis, a fascinating, if little-

known, woman who questioned the
institution of slavery,
but whose choices never-
theless landed her on the
wrong side of history.
This is Frazier at his
best, as he tackles the
perennially absorbing
period in our country’s
history when political
and social divisiveness
© CRAIG MOD

led to a catastrophic war.

Addressing complicity
in the face of history

24 P U B L I S H E R S W E E K L Y ■ J A N U A R Y 1 5 , 2 0 1 8
 INAUGURAL SEASON
makes this novel feel surprisingly timely and fresh.”
 —Daniel Halpern, publisher, Ecco
Publicity & marketing plans: 20-city tour; presell events; preorder incentive cam-
paign; IndieBound White Box mailing; major print, radio, and online advertising;
author video; library marketing; Goodreads campaign; book club kit; library
outreach.
Opening: ”If she comes down, where to begin? He would have been maybe six the last
time they saw each other, if he is the boy in the blue book.”

We Own the Sky

© ROY BARON
Luke Allnutt
Park Row, Apr.
$26.99 hardcover
Announced first printing: 150,000
Why the buzz: “Luke Allnutt’s soaring A nonprofit
debut is a heartrending and life-affirming independent press that
novel—a true testament to the immense publishes diverse books,
power of love. Already a phenomenon including literary fiction,
slated to be published in more than 30
countries, this tender, unforgettable story
poetry, and nonfiction
of a father’s journey through grief and about the American South
redemption has touched a deep chord of and beyond.
recognition with early readers around the
globe and with our entire team at Park
Row.” Blair is the combination of the
 —Liz Stein, senior editor, Harlequin distinguished lists of John F. Blair,
Publicity & marketing plans: Advertising campaign; early Publisher and Carolina Wren Press.
reader campaign to book groups and social reading networks;
promotion through early reader review programs, including
Goodreads; librarian outreach; online promotion, including W I N N ER O F T H E
social media and book bloggers; support through
BookClubbish social media properties and newsletters; fea- LEE S M I T H N OV EL
tured title at BookClubbish and parkrowbooks.com. PRIZE
Opening: “She read up a storm before she left.”

Motherhood
Sheila Heti
Holt, May
$26 hardcover
Announced first printing: 60,000
Why the buzz: “I am a mother of two teenagers (and
someone for whom becoming
a mother wasn’t a particularly
agonizing decision), and this
book has reframed the discus-
sion of motherhood for me.
Philosophical, funny, and
fiercely honest, Sheila Heti
tracks her narrator’s struggle Publication Date: May 1, 2018
to make the monumental
© SYLVIA PLACHY

decision of whether to have a BLAIRPUB.COM

child and in the process sheds 120 MORRIS STREET • DURHAM, NC 27701
new light on all aspects of

W W W . P U B L I S H E R S W E E K LY. C O M 25
 women’s lives.”  —Gillian Blake, editor-in-chief, dren have turned into impossible teen-
Henry Holt agers; her parents and in-laws are in
Publicity & marketing plans: Author tour; prepub buzz cam- declining health; and her husband is
paign, including Goodreads and influencer outreach; digital having a midlife crisis. And the old
advertising; op-ed campaign; library and academic marketing. flame she thought she left behind has
Opening: “I often beheld the world at a great distance, or I turned up at the worst possible
didn’t behold it at all.” moment. I find myself quoting the
book constantly, because Allison writes
Welcome to Lagos with such gorgeous truth and humor.”

© BLAYKE IMAGES
Chibundu Onuzo  —Dori Weintraub, v-p, publicity,
Catapult, May St. Martin’s
$26 hardcover Publicity & marketing plans: 10-city author tour; advertising,
Why the buzz: “There’s been a lot including People; targeted digital advertising; Facebook
of talk of late about the lack of advertising campaign; early reader review campaign; in-store
new political fiction available to merchandising kit; national media lunch.
American readers, but sometimes Opening: “Funny thing is I never worried about getting older.”
we have to look beyond our own
borders for stories that illuminate There, There
our situation. Welcome to Lagos is Tommy Orange
an important, empathetic novel Knopf, June
that also manages to be funny, and $25.95 hardcover
charismatic, and wildly entertaining. Announced first printing: 125,000
Onuzo’s writing embodies exactly Why the buzz: “I was blown
the kind of freedom and humor and away by Tommy’s voice, which
inventiveness that a rotten regime seemed to me to just explode off
will always seek to squash.” of the page with poetry and rage
 —Jonathan Lee, senior editor, and beauty. It was a voice I’d
Catapult never heard before, ever. Tommy
Publicity & marketing plans: Indie writes about the plight of the
Next push; outreach to librarians and urban native American, the
book clubs; Goodreads (print and native experience in the city,
digital) and paid social media pro- with such urgency and intensity
motions; creative co-op available for and emotion that I found I was
bookstores. literally gripping the sides of
Opening: “Evening swept through the Delta: half an hour of my desk as I read the manu-
mauve before the sky bruised to black.” script. It’s an overpowering
reading experience, and I think the
How Hard Can It Be? book is destined to become a classic.”
Allison Pearson  —Jordan Pavlin, v-p, executive
St. Martin’s, June editor, Knopf
$27.99 hardcover Publicity & marketing plans:
Announced first printing: Eight- to 10-city author tour; print,
250,000 online, and social media advertising
Why the buzz: “Allison Pearson’s on Facebook and Instagram;
debut, I Don’t Know How She Does Goodreads and First to Read give-
It, is regarded as ‘the definitive aways; PRH samplers; giveaways on
social comedy of working mother- Knopf Instagram; reading group
hood’ (Washington Post). It started a guide.
necessary conversation about Opening: ”There was an Indian head, the head of an Indian, the
women’s lives and went on to sell drawing of the head of a headdressed, long haired, Indian
four million copies worldwide. Her depicted, drawn by an unknown artist in 1939, broadcast until
new novel brings Kate Reddy back. the late 1970s to American TVs everywhere after all the shows
She’s now pushing 50. Her chil- ran out.”

26 P U B L I S H E R S W E E K L Y ■ J A N U A R Y 1 5 , 2 0 1 8
 “This
Southernmost
Silas House
is
Algonquin, June
$26.95 hardcover
Announced first printing: 35,000
Why the buzz: “I’ve been a fan of Silas’s novels for many years, having edited his
an
essential
first three novels. But this novel breaks new ground, wading into the difficult inter-
section of fundamentalism and sexuality. In tracing the path of one man’s evolu-
tion from judgment to acceptance, Silas House renders a loving and honest
portrait of rural America in all its contradictions, and the spiritual battles that
still rage. This novel really hit home for me.”
 —Kathy Pories, executive editor, Algonquin Books
Publicity & marketing plans: 12-city author tour; prepub advertising; print and
debut.”
online advertising; major galley distribution; library marketing campaign; online
marketing and social media campaign.
—Alexander Chee
Opening: “The rain had been falling with a pounding meanness, without ceasing
for two days, and then the water rose all at once in the middle of the night, a
brutal rush so fast Asher thought at first a dam might have broken somewhere
upstream.”

Lake Success
Gary Shteyngart
Random House, Sept.
$28 hardcover
Why the buzz: ”First of all, Gary is unique. He’s one of the most biting, brilliant
authors I’ve ever worked with, and his famous razor sharp humor is everywhere
in this novel. But he’s also shaped two powerful, all-too-human characters who
grapple with serious issues of love, marriage, and parenting. As Gary exposes their
weaknesses in hilarious, heartbreaking ways, we come to better understand the
realities of our present world, capable of great superficiality and harm, but also of
redemption, forgiveness, and understanding.” 
 —Susan Kamil, executive v-p, publisher, Random House
Publicity & marketing plans: Author tour; online review and feature attention;
NPR and social media campaign; digital advertising.
Opening: “Barry Cohen, a man with 2.4 billion dollars of assets under management,
staggered into the Port Authority Bus Terminal.”

An Absolutely Remarkable Thing

Hank Green
Dutton, Oct.
$26 hardcover
Announced first printing: 150,000
Why the buzz: “We’re thrilled to publish the much-anticipated debut novel by
Hank Green—best known for his enormously popular Vlogbrothers YouTube
channel that he created with his brother, bestselling author John Green. Hank’s
debut is a cinematic tale about a young woman who finds herself a sudden celeb-
rity in the middle of an international mystery—and realizes she is part of some-
thing bigger than anyone could possibly imagine. The novel is compulsively
Not here
readable, full of nonstop action and timely themes.”  hieu minh nguyen
 —Maya Ziv, executive editor, Dutton
Publicity & marketing plans: 10-city book tour; advertising; NPR campaign; 20-city
radio satellite tour; online promotion; social media promotion; library marketing
campaign. april 10, 2018
978-1-56689-509-5
 ADULT NONFICTION book shows us that if you don’t make mistakes, you can’t grow.
We all need space to recognize what we don’t know, to do the
How to Change Your Mind: What the New work, and to ultimately do better.”
Science of Psychedelics Teaches Us About  — Brittany McInerney, editor, Grand Central Publishing
Consciousness, Dying, Addiction, Depression, Publicity & marketing plans: Five-city author tour; prepub
and Transcendence media luncheon; presell tour; prepub buzz campaign; early
Michael Pollan reader campaign to book groups and social reading networks;
Penguin Press, May book trailer; social media and e-newsletter campaign; blogger
$28 hardcover and social media influencer campaign; online and social
Why the buzz: “[This] is Michael Pollan’s bravest and, I sus- media advertising.
pect, most important book. It’s the culmination of many years Opening: “If I could do it all over again, I would have bought
of work. The science and history of psychedelics have under- a better wig.”
gone a sea change since the ’60s, and what we know now can
revolutionize the way we live, the way we recover from what One Person, No Vote:
life brings us, and ultimately the way we die. This is a work How Voter Suppression Is
of participatory journalism, but it’s much more than that. The Destroying Our
remarkable thing about Michael Pollan is that his scholarship Democracy
and journalistic rigor are worn lightly, but they are the under- Carol Anderson
pinning of the whole powerful argument.” Bloomsbury, Nov.
— Ann Godoff, president and editor-in-chief, Penguin Press $26 hardcover
Publicity & marketing plans: Author tour; op-eds at publica- Announced first printing:
tion; tie-in to author’s lecture schedule; advertising; comprehen- 100,000
sive online and social media campaign; early outreach to science, Why the buzz: “After the impres-
food, and medical communities; targeted promotions to fans of sive and continuing success of
previous books; academic marketing and library promotions. Carol Anderson’s White Rage—a
Opening: “Midway through the twentieth century, two unusual New York Times bestseller in both
new molecules, organic compounds with a striking family hardcover and paperback, winner of
resemblance, exploded upon the West. In time, they would the National Book Critics Circle
change the course of social, political, and cultural history, as well Award, and already in its fifth paper-
as the personal histories of the millions of people who would back printing—we’re thrilled and
eventually introduce them to their brains.” honored to be publishing Carol’s
timely and critically urgent look at
Well, That Escalated Quickly: Memoirs and voter suppression, One Person, No Vote.
Mistakes of an Accidental Activist With the midterm elections upon us,
Franchesca Ramsey this is the right book at the right time.”
Grand Central, May  —Nancy Miller, associate publisher
$27 hardcover and editorial director, Bloomsbury
Announced first printing: 50,000 Publicity & marketing plans: Six-city or more author tour; a
Why the buzz: ”I knew from the moment I met Franchesca consumer preorder campaign; advertising; dynamic social
that I wanted to be a part of this book. Her voice is one that media campaign featuring excerpts; extensive community mar-
readers need to hear. Urgently. She radiates genuine optimism— keting for City Reads and book groups; library and academic
even as she tackles critical issues, she finds a way to laugh. Her marketing.
Opening: “It was a mystery worthy of Raymond Chandler.

ADULT POETRY
Not Here
Hieu Minh Nguyen
Coffee House, Apr.
© JOEY ROSADO

$16.95 paperback
Announced first printing: 10,000
Why the buzz: ”These are gut-punch heartbreaking poems.

28 P U B L I S H E R S W E E K L Y ■ J A N U A R Y 1 5 , 2 0 1 8
 Introducing

Versatile, easy, and

inexpensive, punch is
the original party drink.
Potent Punches reveals
how you can please your
whole party in just one
bowl, with simple and
easy-to-follow recipes
From tales of legendary master distillers to food and drink recipes
from potent vintage
for classics like the bourbon highball and fresh twists like bacon-
punches to delicious,
wrapped dates with a bourbon glaze, Linda Ruffenach will redefine
nonalcoholic options
your perceptions of bourbon and those who savor it. Your journey to
for the kids.
becoming a bourbon badass begins here.
Meet the author at the ABA Winter Institute or BEA!

From the legendary Hot Brown sandwich to
Kentucky hotel cuisine and drinks inspired by
it, Chef Albert W. A. Schmid treats readers to an
exceptional collection of recipes scrumptious
enough to whet any appetite.
Entertaining, inspiring, and revolutionary, Rebels
and Underdogs is the untold story of the bands, the
state, and rock itself. Discover new stories from
legends like the Black Keys and Nine Inch Nails
and the slow-burn local bands that inspired them.
Veteran sportswriter Stan Sutton profiles the
ill-fated 1958 Indy 500 and the careers of the
drivers involved, highlighting the exciting but
dangerous world of auto racing and the new safety
innovations the tragic race inspired.

CONNECT WITH US @readRLB Red Lightning Books

redlightningbooks.com Distributed by Indiana University Press
 Hieu’s sadness is matter-of-fact, Publicity & marketing
and we feel it with him. These plans: 10-city author tour;
poems are candid about sexu- early access copies; some
ality, often seen through the a d v e r t i s i n g ; Tw i t t e r,
lens of war and its emotional Instagram, and Goodreads
aftermath, in all its pleasure, giveaways; promotion on
but also in the loneliness it can Coffee House e-newsletter,
often leave us with. Hieu places website, and social media
his own body at the center of channels.
everything, and we are with Opening: ”In the begin-
him as he feels torn apart both ning there was co rn, a
physically and emotionally.” whole state of boys, blond
 —Chris Fischbach, acquiring editor and publisher, as the plants surrounding
Coffee House Press them.”

CHILDREN’S/YA appeal to hearing the story of your name, and rising star Juana
Martinez-Neal’s beautiful art in her debut as author-illustrator
Hello Hello brings the story of a little girl with what she thinks is a too-long
Brendan Wenzel name to vivid life. We’re especially excited to be publishing
Chronicle, Mar. simultaneously in English and Spanish.”
$17.99 hardcover —Jennifer Roberts, v-p, publicity, and executive director,
Ages 3–5 marketing campaigns, Candlewick Press
Announced first printing: Publicity & marketing plans: Author appearances; consumer,
75,000 trade, school, and library advertising; national publicity cam-
Why the buzz: “The animals paign; librarian and teacher outreach; activity kit; poster and
are irresistible, and Brendan’s limited-edition prints; promotion at conferences and
mastery of color and texture previews.
and mixed media is breath- Opening: “Alma Sofia Esperanza José Pura Candela had a long
taking. But what I love most of name—too long, if you asked her.”
all is how the book, just
like nature, celebrates the Aru Shah and the End of Time
diversity, interconnected- Roshani Chokshi
ness, and preciousness of Rick Riordan Presents, Mar.
living things in a way $16.99 hardcover
that seems simple at first Ages 8–12
glance but becomes more Announced first printing: 100,000
complex and absorbing Why the buzz: “Aru Shah and the End of Time is the inaugural
the longer you look.” title in Rick Riordan’s imprint at Disney-Hyperion, Rick
—Ginee Seo, executive publishing director, Riordan Presents, [which is] dedicated to putting the spotlight
children’s books, Chronicle on gifted authors who want to tell stories based on their own
Publicity & marketing plans: Author appearances; floor dis- cultures. And talk about gifted—bestselling author Roshani
play; animated trailer; print and online advertising; posters, Chokshi has woven a breathlessly paced, hilarious, and imagina-
teacher guides, and activity kits. tive quest adventure with elements of Hindi mythology. Full of
Opening: “Hello Hello” unusual characters and surprising twists, it celebrates girl power
and friendship.” —Stephanie Owens Lurie, editorial director,
Alma and How She Got Her Name Rick Riordan Presents
Juana Martinez-Neal Publicity & marketing plans: Seven-city author tour; blog
Candlewick, Apr. tour; floor display; online advertising; White Box mailing;
$15.99 hardcover author q&a video interview featuring Rick Riordan; specially
Ages 4–8 packaged teaser mailing to key accounts; prepub promotional
Why the buzz: “Everyone who has met curious, creative Alma— blogger/vlogger campaign tapping into the Percy Pack (online
or her gifted creator—has fallen in love. There’s a universal ambassadors of all things Rick Riordan) with designated

30 P U B L I S H E R S W E E K L Y ■ J A N U A R Y 1 5 , 2 0 1 8
 I N S P I R I N G S TO R I E S F R O M PATA G O N I A

COMING
APRIL 2018
Ten years and over
20,000 miles: Captain
Liz Clark’s gripping
memoir of searching
the South Pacific for
surf and self.

Hardcover
9781938340543

Other bestsellers from Patagonia

Hardcover Hardcover Hardcover Hardcover Hardcover

9781938340697 9781938340703 9781938340437; 9781938340628 9781938340567
Paperback
9781938340260

Distributed by PGW, an Ingram brand

© 2018 Patagonia, Inc. patagonia.com/books
 hashtag and sponsored BookTuber videos on YouTube; teacher’s social media campaign and shareable graphics; promotional
guide; excerpt in The Hammer of Thor paperback and Trials of author video; branded website; backlist e-book value-priced
Apollo, Burning Maze hardcover; back of book ads in print and promotion; school, library, and trade conference promotions.
e-books across Rick Riordan backlist titles; cross-promotion Opening: “Being littlepoor is notsogood.”
with Rick Riordan’s social media followers, Disney Books
social, Percy Jackson Facebook page, and Disney Digital Neverworld Wake
Network; cover and excerpt reveal. Marisha Pessl
Opening: “The problem with growing up around highly Delacorte, June
dangerous things is that after a while you just get used to them.” $18.99 hardcover
Ages 12 and up
Children of Blood and Bone: Why the buzz: “I’m a fan of
Book 1, Legacy of Orisha Marisha Pessl’s adult novels.
Tomi Adeyemi In this, her third novel, she
Holt, Mar. didn’t change her style or
$18.99 hardcover process in any major way.
Ages 12 and up Neverworld Wake is a pene-
Why the buzz: “I read Tomi’s trating psychological sus-
manuscript in one mesmer- pense thriller with a sci-fi twist that
ized sitting, covered in chills, pulls readers into different worlds that
often through a blur of tears. are connected to the here and now. As
This is groundbreaking fan- frightening as some of these are, the
©ELENA SEIBERT

tasy, an adventure that sweeps future is ultimately hopeful. I think

you to a dazzling world full of
spirits and warriors on snow
leopards, but also reveals
powerful truths about our reality. At its
heart, this book is about how to reclaim
your magic and rise up, a message we
hope becomes a rallying cry for young
readers.” 
 —Tiff Liao, editor, Henry Holt BYR
Publicity & marketing plans:
Author tour; extensive prepub author
appearances.
Opening: “I try not to think of her.”
readers will have more compassion for
themselves and others after they’ve read
this empowering novel.”
—Beverly Horowitz, senior v-p and
publisher, Delacorte Press
Publicity & marketing plans: Author tour at on-sale date;
prepub buzz campaign and author tour; advertising; merchan-
dising and promotional materials for retailers; “First in Line”
pick of the month promotions; promotion at book festivals and
at GetUnderlined.com and @GetUnderlined social channels;
summer reading book club promotion.
Opening: “I hadn’t spoken to Whitley Lansing—or any of
them—in over a year.”

Munmun Tell Me No Lies

Jesse Andrews Adele Griffin
Amulet, Apr. Algonquin, June
$18.99 hardcover $18.95 hardcover
Ages 12 and up Ages 12 and up
© CHARLES AYDLETT

Announced first printing: 100,000 Announced first printing:

Why the buzz: “We are incredibly proud to publish such a wild 30,000
and exciting and urgent a book as Munmun. Jesse Andrews has Why the buzz: “Adele
created a language and society based on our own, but with sev- Griffin is master of the slow
eral key differences, one of which is that money (munmun) is burn, and a genius at cre-
linked to a person’s physical size. He makes the differences ating layered, complex char-
between classes literally huge, rendering visible the often- acters and relationships that
unseen cracks in society that let some people take and take while make you believe you could
keeping others trapped exactly where they are.” walk straight into the lives of
 —Maggie Lehrman, executive editor, Amulet those you’ve met in her
Publicity & marketing plans: Author tour; prepub buzz cam- pages. Tell Me No Lies swept
paign; print, online, and social media advertising; extensive me to the heart of the ’80s—

32 P U B L I S H E R S W E E K L Y ■ J A N U A R Y 1 5 , 2 0 1 8
 the music, the art, the clothes—with a
story of love and longing, deception and
revelation that both depends on and tran-
scends a vivid time and place.”
—Elise Howard, publisher and editor,
Algonquin Young Readers
Publicity & marketing plans: Author
appearances at teen book festivals; adver-
tising; consumer newsletter campaign;
major galley mailings and giveaways;
extensive online promotion and social media campaign,
including countdown to pub date with top ’80s music picks;
dedicated promotion to librarians and educators.
Opening: “The new girl arrived at Argyll on the Tuesday
after Columbus Day weekend, a month late for the start of
school.”
Twelve Steps to Normal
Farrah Penn
Little, Brown/Patterson, Mar.
Ages 12 and up
$17.99 hardcover
Announced first printing: 75,000
Why the buzz: “Over 26 million chil-
dren in America are exposed to alco-
holism in their family, and there are
few books in the YA genre about living
with this problem. This sensitive, authentically voiced debut
novel follows a girl’s search for normalcy, acceptance, and
forgiveness following her father’s troubled return to sobriety.
She’s learning that while things can never return to the way they
were, they can absolutely change for the better.”
—Erinn McGrath,
associate director of publicity, Little, Brown
Publicity & marketing plans: Five-to-seven–city author tour;
select festival and conference appearances; prepub buzz cam-
paign; cover reveal; advertising in March and April; major ARC
distribution; Amazon Vine promotion; blogger, bookstagram,
and BookTuber outreach; major social media campaign,
including dedicated hashtag and
shareable graphics; promotion on
James Patterson digital channels;
post-publication social media
influencer campaign in April;
cover reveal on Bustle.
Opening: “I used to think the
worst moment of my life happened
in eighth grade when I got caught
stealing the latest issue of
© MACEY J FORONDA
Cosmopolitan from 7-Eleven because
I didn’t have four dollars to learn
all the secrets of being a great
kisser. I was wrong.”
The Poet X
Elizabeth Acevedo
HarperTeen, Mar.
$17.99 hardcover
Ages 13 and up
Announced first printing: 75,000
Why the buzz: “In her YA debut,
award-winning poet Elizabeth
Acevedo tells the story in hard-
hitting and powerful verse of
Xiomara, a teen growing up in
Harlem who finds herself through
writing and performing poetry.
Elizabeth is one of the most exciting
new writers to come along in a long
time, and as soon as I read her manu-
script, I knew I had to publish it. It’s
fresh and revealing and focuses on a
sympathetic heroine who deserves to
have her voice heard.”
—Rosemary Brosnan, v-p,
editorial director, HarperTeen
Publicity & marketing plans: Author
tour; extensive galley outreach prepublication, including an
IndieBound White Box mailing, online galley giveaways, and
promotion at festivals and conventions; online advertising;
extensive online promotion and social advertising campaign;
extensive school and library promotion.
Opening:“The summer is made for stoop-sitting/ and since
it’s the last week before school starts,/ Harlem is opening its
eyes to September.”
Monday’s Not Coming
Tiffany D. Jackson
HarperCollins/Tegen, June
$17.99 hardcover
Ages 13 and up
Announced first printing: 40,000
Why the buzz: “Monday’s Not Coming is the kind of novel where
I am stopped in the hallway to dissect it after the story has left
colleagues reeling. Tiffany writes an addictive and inventive
read, distinct and complex characters, and a layered mystery that
explores nuanced issues like gentrification and media bias
against missing children of color. She keeps readers off-balance
from start to finish—this is a master storyteller at her best.”
—Ben Rosenthal, senior editor, Tegen Books
Publicity & marketing plans: Author tour, with festival
appearances; extensive galley outreach, including a White Box
mailing and online galley giveaways; online advertising;
extensive online promotion and social advertising campaign;
extensive school and library promotion.
O p e n i n g : “This is the story of how my best friend
disappeared.”
W W W . P U B L I S H E R S W E E K LY. C O M 33
 Furyborn, Book 1 in the
Empirium Trilogy
Claire Legrand
Sourcebooks Fire, May
$18.99 hardcover
Ages 14–18
Announced first printing: 75,000
Why the buzz: “I’ve been a fan of Claire
Legrand since her first book, The
Cavendish Home for Boys and Girls, pub-
lished five years ago. When I got her
YA fantasy, Furyborn, on submission, I
wasn’t disappointed. Claire has created
two fierce, flawed, complex, and com-
pelling heroines. And her fantastic
world-building is the perfect canvas to
showcase them. It’s original and unput-
downable, and I truly think it will cap-
ture the heart of anyone who reads it.”
—Annie Berger, editor, Sourcebooks
Jabberwocky and Sourcebooks Fire
Publicity & marketing plans: Author
tour, including festivals; advertising;
29 Years of Popular
References
Control: MKUltra, Chemtrails, and the
Conspiracy to Suppress the Masses
978-1-57859-638-6
Demons, the Devil, and Fallen Angels
978-1-57859-613-3
The Handy American Government
Answer Book
978-1-57859-639-3
The Handy Diabetes Answer Book
978-1-57859-597-6
The Handy Literature Answer Book
An Engaging Guide to Unraveling Symbols,
Signs and Meanings in Great Works
978-1-57859-635-5
The Handy Pennsylvania Answer Book
978-1-57859-610-2
Distributed by Publishers Group West
34 P U B L I S H E R S W E E K L Y ■ J A N U A R Y 1 5 , 2 0 1 8
prepub buzz campaign; cover reveal on hot to handle!”
Bustle; large ARC distribution; series —Karen Wojtyla, v-p and editorial
website with exclusive content; major director, McElderry Books
BookTuber and bookstagrammer promo- Publicity & marketing plans: Author
tions; book trailer. tour; book festival appearances; adver-
Opening: “The queen stopped screaming tising; digital education and library
just after midnight.” promotions.
Love, Hate and Other Filters The Universe Is Expanding
Samira Ahmed and So Am I
Soho Teen, Jan. Carolyn Mackler
$18.99 hardcover Bloomsbury, May
Ages 14 and up Ages 14 and up
​W hy the buzz: “I’m most excited for Announced first printing: 65,000
readers to meet Maya Aziz because of Why the buzz: “In ways both brave and
what she has in common with every teen- unflinching, Carolyn Mackler tackles
ager in real life: she doesn’t fit a single some of the biggest issues facing us
neat description. Maya’s authenticity today: sexual assault, body image,
derives from her humanity, her com- changing relationships, divided loyal-
plexity, the nuance with which she is ties, social media virtual wildfire, and
portrayed—and (not unimportantly) her having the courage to blaze your own
adolescence. She is not wise beyond her path, even if it diverges from the one you
years. Her response to the events and took before.”
forces outside her control speak to her​ —Cindy Loh, v-p, publishing director,
very real and fraught journey toward Bloomsbury Consumer Publishing
adulthood.” Publicity & marketing plans: Author
—Daniel Ehrenhaft, editorial tour; White Box mailing; advertising;
director, Soho Teen major media outreach; a buzz-building
Publicity & marketing plans: Author social media
tour; Facebook and AdWords advertising. campaign across
Opening: “Destiny sucks. Sure, it can be all platforms
all heart bursting and undeniable and throughout 2018.
Bollywood dance numbers and meet me Opening:
at the Empire State Building.” “Froggy Welsh
the Fourth is
Queen of Air and Darkness trying to get
Cassandra Clare inside my jeans.”
McElderry, Dec.
$24.99 hardcover
Ages 14 and up
Announced first printing: Two million
Why the buzz: “Queen of Air and
Darkness, the final book in the Dark
Artifices trilogy, promises to be a roller-
coaster ride of cataclysmic events and
emotions. Julian is my favorite char-
acter—all of that pentup emotion and
vulnerability in a kid who has had to
raise a family all by himself! And Emma
is the toughest badass of her genera-
© SARAH KLOCK
tion. Couple that with the divisions
threatening to tear the Shadowhunters
apart and you have a novel almost too
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