KEOSHA BURNS


B U R N S. K E O S H A @ G M A I L . C O M 

P E R S O NA L W E B S I T E : W W W. K E O S H A B U R N S. C O M

P ROF IL E
Executive PR strategist specializing in financial services and housing industries, crisis communications,
media relations, Millennial audiences, branding and digital media.


E XPE RI EN CE
VICE PRESIDENT, HEAD O F PUBLI C R ELATI ONS FOR HOME LENDING
JPMORGAN CHASE & CO ., N EW YO RK, NY — 2017-PRESENT
Leading all external communications for the mortgage bank, in coordination with other consumer bank
businesses. Serving as primary spokesperson for all housing and mortgage-related issues, both proactive
and reactive media activities, pulling on 10+ years of contacts and relationships. Developing and
executing comprehensive and forward-thinking initiatives to meet business objectives, elevate the brand
and respond to emerging market issues impacting the company. Crafting cutting-edge campaigns to
reach various audiences with influencers ranging from micro-status to celebrities to key industry leaders. 


DIRECTOR O F PUBLIC RELATIO N S 


COSTAR GROUP/ APARTMEN TS.CO M, WASHIN GTON, DC — 2016
Established a strategic vision and a comprehensive communications and marketing framework for key
commercial real estate enterprise. Managed media relations and executive communication, media
training dozens of analysts and economists to establish the organization as an authority and thought
leader on commercial real estate issues. Executed the press launch for the company’s first Super Bowl
commercial. 


SPOKESPERSON/SENIOR MAN AG ER, MEDI A & EXTERNAL RELATIONS, 


FANNI E MAE, WASHI NG TON, DC — 2011-2 016
2013 In-House PR Team of the Year Award, PR WEEK: Served as spokesperson for Fannie Mae across
all areas of the business, highly skilled in oral and written communication; Advised senior leadership on
communications strategy; Oversaw media relations, developing and maintaining reporter relationships,
with local, national and international press, to garner media attention for company priorities, crisis
communications and reputation management. Managed media activities for quarterly earnings
announcements, including drafting executive talking points and responding to inquiries regarding in-
depth capital markets issues.

Establish Social Media Strategy: Helped to establish and grow social media activities, externally and
internally, including launching the Fannie Mae Facebook page; Responsible for setting an aggressive
digital strategy and content creation.
Foreclosure Prevention Spokesperson: Represented the U.S. Department of the Treasury’s foreclosure
prevention program, Making Home Affordable, setting the communications plan to garner local media
coverage for nearly 150 events across the country, as well as onsite media management and production. 


MARKETING/COMM UNI CATIO N MAN AG ER


AMIA, BETHESDA , M D — 2009-2011
Responsible for managing day-to-day media relations, content creation for web, print materials and
marketing to external stakeholders; Led development of multi-platform membership marketing strategy,
including communications planning, web design, art direction, rebranding and establishing a social
media presence (Facebook, Twitter and YouTube). 


COMMU NICATI ON S M AN AG ER


FINANCIAL SERVICES ROUN DTABLE, WASHIN GTON, DC — 2006-2009
Responsible for communications strategy and executing day-to-day press activities, which included
acting as spokesperson, maintaining strong press contacts, conducting interviews and developing key
messages/talking points; Project managed activities directly with membership comprised of CEOs from
the 100 largest banks, including the organization of the community service week; Worked alongside U.S.
Department of the Treasury in the development of the HOPE NOW initiative, created to address the
housing crisis in 2008, at the direction of Secretary Hank Paulson; Oversaw website content and design
for FSRound.org, HOPENOW.com and MyMoneyManagement.net; Supported VP of Public Affairs. 


E DU CAT IO N
UNIVERSITY OF TEXAS AT ARLI NG TON, ARLI NGTON, TX

B.A., COMM UNICATI ONS-PUBLIC RELATIO N S, 2006
• Minor in English
• Member of Public Relations Student Society of America (PRSSA)

WRI TI NG SAM PL ES AN D FEATUR ES

• Columnist: #ReadySetHome 9-Part Column on a Millennial Home Buying Process
• Washington Post Feature: “More Lawmakers Say Salary History Requirements Should be Banned”
• Press Release: "Fannie Mae Names First Five STAR Servicer"

M EM BE RS HI P
• ColorComm-Women of Color in Communications
• Public Relations Society of America (PRSA), NCC Chapter
• Washington Women in Public Relations (WWPR)