D.

Emerge of Logo and Company Name

Logo of the Business

Lagay na lang yung

logo

Figure 1. Emergence Logo and Company Name

Green is a lively color that symbolizes growth, harmony, freshness, and fertility. Green has strong
emotional correspondence with safety and associated also with money and luck. Bolder Red came from
the logo of National Bookstore which symbolizes strong personality of the brand. LAMBERT Trading
came from the name of Lamberto Agustin, the father of the owner.

E. Vision and Mission

Present Vision

We envision being the largest trading network in the domestic and international market providing
quality goods and excellent service.

Present Mission

We are committed to the 7P’s of the Marketing Mix

Place- To pave the way to wide-spreading avenues of purchases and deliveries.

Price-To bench mark a competitive market price that is affordable yet profitable in essence.

Promotion-To intensify promotion and advertising locally and in the international market.

People- To enhance personality development and advancement programs to our highly

productive human resources

Process- To sustain an efficacious production of goods and services

Physical Environment-To create a welcoming and friendly ambience.

Product-To produce a varietal of finished goods made from its finest quality of materials.
Proposed Vision

As a top-performing company providing the largest trading of products and services local and
international market, reaching more customers by having more branches, and sustaining their needs in a
convenient way.

Proposed Mission

To provide and sustain the needs of our customers in a convenient way, help our employees to enhance
their capabilities and give opportunities to others in distributing good quality goods.

Objectives

1. To carry on the business of buying, selling, reselling, importing, exporting, transporting, storing,
promoting, marketing, or supplying, trading, dealing in any manner whatsoever in all type of
goods on retail as well as on wholesale basis here in Nueva Ecija, throughout the country, and
around the world.
2. To carry on the business as exhibitors of various goods, services and merchandise and to
undertake the necessary activities to promote sales of goods, services and merchandise dealt with
or provided by the company.
3. To act as broker, trader, agent, shipper, commission agent, distributor, representative, franchiser,
consultant, collaborator, stockist job worker, export house of goods, merchandise and services of
all grades, specifications, descriptions, applications, modalities, fashions, including by-products,
spares or accessories thereof, on retail as well as on wholesale basis.\

Core Values (LAMBERT)

Loyalty

Artistry

Mastery

Boffo

Entrepreneurship

Respect

Trustworthy
 F. Organizational Structure

MANAGER

MARKETING DEPT. PURCHASING DEPT SALES DEPT. DELIVERY DEPT.

MARKETING ASSISTANT PURCHASING CASHIER DRIVER

(2) ASSISTANT (2)

CLERK

SALESLADY

Figure 2. Organizational Structure of Lambert Trading