Design Studio

The ideation team

Tester
The more diverse your team is, the more perspectives you

PO AD will see at the same time, and the better your ideas will be.

In the start of a new thing you might want to invite stakehold-

Innovate & Discover Solutions from Different Perspectives

ers, customer service, HR, marketing or others. When you
do your sprints, you might pick some one outside the team
to get a broader picture. The more teams you have ideation
DEV on the same problem, the more innovative you will be.
UX APO

How to It is important to keep this very timeboxed. Have someone own the timer. Do 2 or 3 iterations, or until you have no new ideas. 3-5 people in each group is a good
number. If possible have several teams, they will come up with different ideas, and you will be even more innovative!

Illuminate 1. Sketch 2. Present 3. Critique 4. Pick your winners

Set the framing for the design studio. What
is the focus? Is it a specific problem on your
sprint planning, is it innovation for a new
market, is a flow of a specific persona, or is
it a interaction design problem?
Sketch on the ideas that YOU have, from YOUR perspec-
tive. Use a big A3 paper, fold it in 4 squares, sketch one idea
in each square.
4 minutes. Set the timer.
1 minute in each square.
Second and third iteration, you might want to sketch more
focused on one idea and use the full paper.
Present your different ideas for your group in brief, dont
dig into details. Present the bad ones as well, the
probably led you towards a new idea.
30 seconds presentation per person, and then do
critique for each person directly in 30 sec.
If you think the idea is brilliant, you can say that. But
dont start elaborating into the idea in a discussion...
just steal the idea and build on it!
No negative critique is allowed, but you can ask for
some short explanation on the idea.
30 sec critique for the person presenting (not for each
listener)
Depending on the reason for the Design Studio
you might want to dot vote with your team on the
most interesting ideas to bring with you and work
with in the sprint, or do a prototype for, test with
real users, create a business case with, or a
technical spike you want to do because you found
some risks you where un aware of.
Dot vote with 3 votes each on what you want to
move forward with.

2-3 iterations
Never kill ideas, all are good! Build on ideas from others!
Keep time boxes! Remember, your first idea are always crap!

Short Feedback Loops

Look for value & Collaborative Work
You always need to focus on how you can create value. After a This visualization of the process looks a bit different than the
Design Studio, you could start evaluating different ideas and create linear process. It is a bit closer to what it’s really will like. It is a
experiments to find out where the valu is. rather energyzing process once you learn how to do it, but it
also takes a lot of energy. Therefore we want to keep short
Always look from these three perspectives on all solutions: timeboxes, we will not get better result if we spend more time.
First we set the framing, then we want to get as many perspec-
Is it lovable, will it solve a problem for a prioritized persona? tives as possible, explore possibilities and empathize with the
Can we sell it, is someone willing to pay for it, and how much? customer. Then we ideate as a group for solutions in more
Can we build it, or can we invest in creating it? details, and validate our hypotheses and change as we learn.

The Design Studio could be the start of this process, where you
find as many different ideas as possible, and then prototype and
dig into more detail, or do what ever you need to validate them
with real users.

mia.kolmodin@crisp.se