077.0897.

8559
CECILLIA khanh.h.le@mmu.stu.ac.uk

LE Linkedin.com/khanhhuongle

PERSONAL PROFILE
Excellent supporter with effective communication skill and ability to build strong relationship among work
teams including outside partners to achieve maximum results. A multitasker and a responsible worker with an
inquisitive mindset.

GENERAL SKILLS
• Designing, implementing and evaluating trade • Fluent in Vietnamese
events and promotion programs in fashion retail • Background in Finance with knowledge of data anal-
industry. ysis
• InDesign, Illustrator and Microsoft Offices 


EMPLOYMENT RECORD
Hoang Duong Trading Company, CANIFA Fashion Brand- Hanoi, Vietnam
Dec 2016 TRADE MARKETING EXECUTIVE
| Assignment: Working in a team that in charge of implementing trade promotion pro-
Aug 2017 grams to support Sales
Responsibility:
1. Promotion design & planning:
- Analysing previously conducted promotion programs to come up with a more
effective campaign.
- Working in a team to come up with specific promotion programs for chosen target
customers.
- Running pilot programs for the newly designed promotion programs.
- Developing the detailed plan with detailed budget.

2. Implementing & Evaluating:

- Interacting with different departments in the organisation to draw feedbacks and
suggestions on how to implement the promotion program in the most efficient way.
- Implementing and monitoring the progress two make sure the stores delivered the
promotion programs as planned.
- Producing write-up report in both English and Vietnamese.

3. Co-ordinating: Co-ordinating the internal resource with parties to make sure the
promotion programs will be executed successfully
- Conducting internal meetings to ensure the concepts of designed promotion pro-
grams were well understood by all the involved departments.
- Managing the process of preparing for implementing the promotion programs for
each store such as tool of trade, point of sale material.
- Maintaining effective communication between organisation and the loyal
customers
Suntory Pepsico Vietnam Beverage
Jun 2014 TRADE MARKETING EXECUTIVE
| Assignment: Responsible for implementing trade promotion programs to support
Aug 2016 Sales

Responsibility:

1. Implementing & evaluating the effectiveness of promotion:

- Training sales team for fully understanding of the design promotion programs
- Monitoring the implementing progress and providing intervention to improve the
process and minimise the risks if any was detected.
- Managing a team to assess if the programs was implemented accurately in each
store
- Producing write-up report in both English and Vietnamese.

2. Co-ordinating the internal resources:

- Co-operating effectively with third parties in logistics preparation for promotion
programs in each stores
- Maintaining effective communication among involved departments in the organisa-
tion.

ACHIEVEMENTS

2016 Business Revward - “Employee with Excellent Performance” of Suntory PepsiCo

Vietnam- North Branch.

Selected from 2000 candidates that earned a position in Management Trainee

2014 Program of Suntory PepsiCo Vietnam Beverage

EDUCATION & TRAINING

Degrees
MA International Fashion Business: Marketing Management.
2017 - 2018
Manchester Metropolitan University
BA in Finance, Faculty of Finance and Banking
2010 - 2014
University of Economics and Business- Vietnam National University

Training
Management Trainee Program- Suntory PepsiCo Vietnam: a six-month training
program for selected participants to gain business-related knowledge and skills
2010 - 2011
through rotation to different functions in the company and completing special
projects