WHY DOES EVERYONE ASK

YOU TO “CHOOSE YOUR

CUSTOMERS?”

A very common marketing mantra you hear as you attempt connecting with your
potential customers is, “Never allow your customers to choose you.” Instead, you
should be the one who gets to choose your customers. At the face, this advice seems
unique and quite contradictory, especially when you are digital marketing for IT
services and products. All your sales and marketing efforts focus on getting your target
audience’s attention so they choose you. But then you turn around and say, “Nope, you
get to choose your customers, and not the other way around!” What’s all that about?
Let’s look at this concept in a little more detail, shall we?

The Concept Of Target Customers

The very first step of any strong marketing strategy is to define your target customers.
Well, this is indeed your first step toward choosing your customers. What you achieve
with this step is to create a smart perimeter around the audience. This is where YOU
are choosing your potential customers for your brand.

Knowing Your Target Audience Better

The next step of choosing your customer is to find out more about them even before
you approach them. Who are they? What do they love? What is their pain point that
your brand can solve? Which dream of theirs can your brand realize? Many such
questions help you create strong personas who represent your target audience.
Letting Your Target Audience Know About You

So now that you have identified who your future customers are, your next critical step
is to get their attention and build a connect with them. Not an easy job! But with a clear
strategy and a well-planned storytelling approach, you can easily gain their
attention. Established brands can easily profile their customers and build super strong
personas that they can work on to expand their reach.

Let Them Come To You And Make Them Stay

Once you know your potential customers super well and they trust you, targeted
messages and personalized interactions will definitely help you build a positive
experience with them. Don’t forget – once you have found your customer invest
extensively in nurturing the relationship.

On the other hand, if a customer is going to be picking you from a whole set of hopeful
potentials, the scope for a relationship of equals is definitely quite slim.

The Risks Involved When Your Customers Choose You – A

Small Story

We often spot unhealthy customer–brand relationship rights at the word go! When the
constant complaints and unnerving meetings are not a reflection of your brand’s faults,
then it definitely points to a potentially toxic interaction. This scenario usually happens
when you rush ahead in desperation and agree to every single initial demand of a
nagging customer.

When your customer’s a known face in the market and you stand to gain, very often
you throw all caution in the wind to grab the “chance.” This is when we very often make
mistakes. Let me tell you a story. We were once selected by a large group for what we
thought then to be a prestigious project. This was our initial days of entrepreneurship.
So without any background check or risk assessment we promptly agreed to all their
points. What followed was a continuous cycle of work and rework. We got caught in
the customer’s internal war for dominance, and as a result, our work suffered. A whole
lot of “starting from scratch,” brand new instructions, and contradictory specs killed our
experience. This experience was quite a jolt to our confidence as we realized with a
shock what “being chosen” actually meant. Seth Godin’s lessons about “choosing your
customer” really dawned on us.

This is when we decided to take a step back and refocus our energies into choosing our
customers. But what are the benefits of this approach? Here are a few pointers.

Advantages Of Choosing Your Customers

1. This brilliant approach helps you look within yourselves. It helps you understand
the value your brand can create in the target market
2. It helps you identify exactly the type of customers you can work with smoothly
and deliver a spectacular experience
3. This approach helps you fine tune your expertise and build new ones. All the
positivity of your expertise will definitely inspire you to innovate further and
explore new avenues.
4. Your customers also feel happy about associating with your brand since you are
delivering your best
5. You find among the best brand ambassadors in your customers who will
definitely be loyal to your brand

Conclusion – No More Rocky Rides When You Choose Your

Customers

Finding the best fit for your brand is one of the most critical ingredients for success. At
the initial stage of business, your insecurity threatens to get the better of you. So you
land up casting digital marketing nets across an unclear, unassessed market. This
desperate approach often gets you customers quickly but very often they are not the
ones you are looking for. So be smart, take a step back and build a strategy around
finding your own customers.

Credits : https://digitalmarketingit.in/2018/03/05/everyone-ask-choose-customers/