Professional Documents
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Whenever Apple or Samsung tries to create something new—and sells millions of phones and dominates the
market—they will always have people who will lambast them like they were the devil incarnate.
These critics do so for various reasons. Usually, they’re very sincere, which makes them even more adamant.
Why am I telling you this? When you break the existing rules and make new rules, you’ll have critics.
How should you respond?
Here’s my success principle for the month: Forget your critics and focus on your customer.
After we started building Feasts around the world (285 in total now), religious people criticized us.
These people didn’t like how modern music was used, because they wanted liturgical music. They didn’t like how fun
and light and practical the preaching was, because they wanted heavy talks on doctrine, promising hellfire and brimstone
to those who disobey. They didn’t like that we held our meetings in movie houses, because R-rated movies were shown in
those places.
Contents: 1 From Bo’s Brain • 3 From Gold to Platinum: Renelyn Tan-Castillejos’s TRC Story by Sha Nacino • 4 How to Set Goals for 2018 by Sha Nacino • 6 Coming Events • 7 Ladder of Abundance • 8 Last Word
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But every time a critic launched his attack against us, I asked myself the question: “Is this person
my target market?”
One hundred percent of the time, the answer is NO.
My target market is people who don’t go to church anymore. My target market is people who
don’t like church. My target market is people who, for one reason or another, don’t like priests. My
target market is people who have given up on their Catholic religion.
And my target market loves what we do at The Feast.
So when a religious critic sends us his criticism, we smile and throw it in the wastebasket. Reason: When you pursue
a specific market, at the same breath, you’ll offend another market.
Here’s what I discovered about critics: They’re not many, but they’re noisy.
Bo Sanchez
P.S. Do you want to earn passive income in real estate? My good friend Larry Gamboa is conducting his blockbuster seminar, “Think
Rich Pinoy Abundance Seminar.” He’ll teach you the ins and outs of the real estate industry and show you how his students were able
to make P18 million in 18 minutes. I’m not kidding! Sign up now at www.trulyrichclub.com/LarryGamboa.
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Renelyn Tan-Castillejos works as the programs manager for World Youth Alliance (WYA), an international youth
NGO. She’s been with WYA for more than ten years now and through her role, she has traveled to Brussels, Mexico City,
Nairobi, and New York, and all over the Philippines to provide leadership training, organization development, and programs
management.
About a year ago, she joined the TrulyRichClub. She said, “I’ve always been inspired by stories of hope and
determination. Even though I’ve been working in the NGO sector for almost a decade now, there is always a part of me
that wants to be an entrepreneur myself. When I was a little girl, I used to be the cashier in my grandpa’s hardware store
and he would give me 100 pesos for one day of work. I would go to National Book Store and buy books with my salary. It
was very fulfilling for me.”
Renelyn initially joined as a Gold member. In less than a year, she
upgraded to Platinum. She continued, “I learned about Platinum membership
from my good friend, Sha Nacino. I love to learn, which is why I got interested
in TRC. Sha said that I could get a lot of inspiring stories from business people.
I was also hooked with the practical lessons I’ve learned not just from the
speakers but also the members.”
Ren also shared that she truly appreciates the TRC community because
the people are business practitioners who support each other with a strong
sense of faith and purpose. She also enjoys the regular monthly face-to-face
meetings during “Evenings with the Dean.”
During her first Wealth Circle meeting, Ms. Toots Palomo of Great Image
was one of the first friends she made that day. Ren was so impressed by the
humility and excellence that Toots shared with her. She is grateful to TRC for
exposing her to business people with a focus on both earning well and giving
back.
Ren further said, “Our country needs to have more business leaders who
care not just for profit but also for the people. I know that I haven’t maximized
the benefits of TRC yet but I’d really like to start my own business soon.”
When asked what were the top three gifts she got from TRC so far, Ren said, “Value of continued learning and
application in business, faith in the goodness of humanity as leaders, and daily inspiration to reach for your dreams.”
“I’ve had the privilege of finding a great partner for our family’s real estate business in Tanza, Cavite from the TRC
community. Sunshine Luis has been one of the top-selling brokers of San Mara Subdivision. She has truly exceeded my
expectations,” she gratefully shared.
Ren happily supports her husband Dominic Castillejos in managing his business, Batanes Travel and Tours. She also
hosts a weekly TV program on the Global News Network (GNN) called The Business Portal: On the Corporate World.
Sha Nacino is a sought-after speaker, a prolific author, and a book writing coach. She has written and published 11 books so far.
She has also helped 45 first-time authors write their books in 90 days through her signature online course “The 90-Day Book
Writing Challenge,” which she shared at shanacino.com/write. If you wish to invite Sha to speak in your company or events, visit
shanacino.com or email info@shanacino.com.
Tip 1: GRATITUDE
As you begin the New Year, think about all the blessings God has given you last year.
I encourage you to write them down so you will always be reminded how blessed and
loved you are.
That act of recalling your blessings and writing them down will make you feel so
good, so loved, so blessed. God is so good. I encourage you to sit down, recall your 2017
blessings, write them down, and thank God for everything.
Do you know that when you think of blessings, more blessings will come? Your
gratitude list will also give you the momentum to enter 2018.
Tip 2: GOLD
Write down your top lessons in 2017. This is very important. Walk down memory
lane. Think how your 2017 unfolded. What went well? What needed to be improved?
What were the greatest lessons you learned that you can bring to 2018?
One of the greatest lessons I learned in 2017 was to say no without feeling guilty.
When friends would invite me for lunch or dinner or movies, I would always say yes even
if I was already so tired that day and needed to rest. The result? I’d catch colds and I
wouldn‘t be able to function properly on a given week. Lately, I learned that it’s OK to say
no sometimes so I can say yes to my health and to doing God’s greater plans for me.
I also learned the importance of dolce far niente. It’s an Italian phrase that means the
“sweetness of doing nothing.” I learned this from the movie Eat, Pray, Love.
In your case, write down the greatest lessons you learned in 2017 so you can remember how to better your 2018.
Tip 3: GOALS
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Sha Nacino is a sought-after speaker, a prolific author, and a book writing coach. She has written and published 11 books so far.
She has also helped 45 first-time authors write their books in 90 days through her signature online course, “The 90-Day Book
Writing Challenge,” which she shared at shanacino.com/write. If you wish to invite Sha to speak in your company or events, visit
shanacino.com or email info@shanacino.com.
Coming Events
If you want to retire as a millionaire, then this is the best place to start. If my maids could do it, you could, too! Join us on
January 20, 2018 and start investing your way to millions. Visit www.trulyrichclub.com/stockmarketseminar or email us
now at support@boclubs.com to register.
Learn how you can earn passive income through real estate in this box-office seminar led by none other than Dr. Larry
Gamboa. Join now and find out how his students were able to earn P18 million in 18 minutes. It’s possible! Visit www.
trulyrichclub.com/LarryGamboa or email clubtrp@gmail.com to reserve your seat now.
Get ready to receive your miracle! Join us at the “Receive Your Miracle” 10-day pilgrimage to the Holy Land. We’ll visit the
places where Jesus performed His ministries. We will walk where He walked. We’ll go to Calvary where Jesus was crucified,
Bethlehem, where Jesus was born, and Galilee, where Jesus preached — and so many other incredible places. For more info,
download the fact sheet from: https://goo.gl/forms/Zxx1ztFuOtPWR2gb2 or email us at beaconlightevents+pilgrimage@
gmail.com.
I’m excited for next year’s WealthSummit. We’ll be talking about how you can
create new and bigger income streams. Every year, thousands of people come
from all over the country to join one of the biggest financial events in the country.
Don’t miss out. Go to www.trulyrichclub.com/wealthsummit to get discounted
prices now.
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Platinum WealthCircle
+Four Quarterly Whole-Day Closed-Door Platinum WealthCircle Mastermind Meetings with Bo Sanchez/Mentors
+Platinum WealthCircle Videos/Webinars
+Special Surprise Gifts for WealthCircle Members Only
+Special Discount to the TrulyRichClub’s SuperConference
+Special Discount to the TrulyRichClub’s Wealth Summit
+All the Benefits of Diamond EntrepCircle Membership
SuperGold Members
+Monthly DVD PowerTalks by Bo Sanchez
+Bonus Gift: DVD of How to Be Truly Rich Seminar
+All Benefits of Gold Membership
Gold Members
+Twice-a-month PowerTalks by Bo Sanchez
+Twice-a-month Stocks Update Report by Bo Sanchez and Mike Vinas
+Monthly WealthStrategies eReport by Bo Sanchez
+Daily GodWhispers
+Huge Starting Bonus Pack: TrulyRich Seminar in MP4; 3 eBooks, etc.
Issue Number 230 • January 2018 Page 7
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Last WORD
Bo Sanchez
P.S. You’ve probably read this before, but I want to tell you again anyway. I’ve created
a tool kit for abundance. It’s a special treasure box filled with amazing stuff you
can use in your journey towards financial freedom. Go to wwww.TrulyRichClub.
com/Abundance Kit now.
Issue Number 230 • January 2018 Page 8
Do You Want to Change Your Life and Be Truly Rich?
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This book contains tried and tested truths gained from the school of
experience—the best teacher of all.
Dean Pax Lapid and Bo Sanchez have combined forces to give you the
lessons you need to learn to succeed in business and in life.
They have distilled over half a century of lessons learned through living,
failing, and succeeding. You will save yourself from a lot of unnecessary
heartaches when you listen to them. Learn the lesson without having to go
through the painful experience.
The simple truths captured in this book have the power to transform your
destiny. They will help you become truly rich and abundant when you apply the
priceless wisdom contained here.
Until they saw Maves, Nika, and Dr. Ruth sell P18,000,000
worth of condo units in 18 minutes
(18 in 18)
Hi!
I am Dr. Larry Gamboa.
How, you ask, did this happen? Maves drew from the TRP Business Model Canvas to synergize her group’s time and
talent. The synergy empowered Maves to pitch CentroMaven condos at Bo Sanchez’s Wealth Summit.
Be inspired by the story of how CentroMaven (Randy, Maves, Dr. Ruth, and Nika) sold P18,000,000 worth of condo
units in 18 minutes.
18 in 18.
Next to the TRP Business Model Canvas, learn how the Power of Failure drives the TRP Business Model Canvas
Entrepreneur to Innovate, Start, and Scale up. How? Crowdsource and Crowdfund.
Then it hit me.
The TRP Business Model Canvas is a tool to change the landscape of real estate and entrepreneurship in the
Philippines!
The Business Model describes the rationale of how an organization, creates, delivers and captures value.
Why do business plans not survive first contact with the customer?
In fact, business plans look good on paper. But they do not stand up to evidence. When you get out of the building
and interact directly with customers, you get a whole new world. Faced with the customer, the business plan walls come
tumbling down.
Just like the walls of Jericho came tumbling down.
Let me clarify.
My story began with an auction where I won a five-unit apartment building worth P1,700,000.00 with no money
down. My ROI for that deal? Infinity! Details and computation for my story are found in the book Think, Rich Pinoy.
Sharing my story, I unwittingly stumbled into a new business model for buying and selling real estate in the Philippines:
rent-to-own.
Soon I found myself saying my business plan/model was: Find It, Fund It, Fix It, and Flip It. The 4Fs break down into
manageable steps, i.e., the rent-to-own business model.
Intrigued, I started to do the business plan/model again and again. I found other properties. I funded them by
borrowing from banks. I fixed the property. Notice I focused on properties with structures, e.g., townhouses.
I then flipped the property using a rent-to-own contract. How did I use the business model to move from that first
property to succeeding properties? Read my bestseller Think Rich, Pinoy.
Then WHAM!
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I ran into problems. Only later did I find out the truth from Steve Blank who said, “No business plan survives first
contact with the customer.”
I started to backtrack. What’s with my business plan/model?
Why do I wildly succeed in some properties but do poorly with others? What do people mean when they speak of
their business model compared to business plans?
I faced the problem of BLAH, BLAH, BLAH. Same term—“business model”—but different understandings and
meanings. It was like the Tower of Babel. Each person trying to communicate but each speaking their own language
giving different meanings. Chaos.
Confusion and chaos.
Only later, much later, with a lot of scars on my ego, did I stumble into the Business Model Canvas first drawn by
Alexander Osterwalder in his book Business Model Generation.
And across the Atlantic, Steve Blank was working independently wrestling with the same questions as Osterwalder,
namely, “What is a business model?”
Osterwalder’s answer was simple—nine boxes, like nine rooms—provide the structure or the frame for any
business.
The nine boxes frame the business model. Draw or write on it and you have a business model canvas. Voila, you’re
able to sketch your business model.
Visit www.thinkrichpinoy.com and learn how you can make 18 million pesos in 18 minutes!
P.S. On January 27, 2018, we will hold the “Think Rich Pinoy Abundance Seminar.” This is where your passive income
through real estate starts. Learn more about how you can earn millions through the real estate. Visit www.trulyrichclub.
com/LarryGamboa now to reserve your slot.
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Join Me in a
“Receive Your Miracle”
10-Day Pilgrimage
to the Holy Land
February 12 to 21, 2018
Special Bonus:
You’ll Also Join a Feast
Right in the Old City of Jerusalem!
I know a lot of people who travel often.
I know a lot of people who take lots of holidays and vacations in different parts of the world—Hong Kong, Bangkok, US, Europe
—but they never consider taking a holy pilgrimage to Israel.
Friend, why not take a trip to the Holy Land and experience profound spiritual blessing?
I’m leading a holy pilgrimage to Israel from February 12 to 21, 2018.
And I’d love for you to join me.
You can walk where Jesus walked.
We’ll go to Calvary, where Jesus was crucified; Bethlehem, where Jesus was born; and Galilee, where Jesus preached—and so many
other incredible places.
The first time I was in Israel was when I was 16 years old.
Since then, I’ve gone back over and over again.
It’s always a joy to see the actual places that you read about in the Bible. It’s like the Bible coming alive—in technicolor—before your
very eyes.
I’ll be bringing with me a priest friend.
He’ll celebrate Mass with us every day.
I’ll also be bringing with me my fellow leaders.
It’ll be a ball!
We’ll have lots of fun, I can assure you.
Even now, I’m praying for all those who’ll go with me (I call them pilgrims). May God give my pilgrims a
deeper spiritual connection!
May the Lord inspire my pilgrims to new directions in their lives. May my pilgrims discover their mission
and embrace it more fully through this pilgrimage.
I see a pilgrimage as a long holy retreat.
Except that instead of staying in one place, we’re constantly moving. We’re moving towards God.
If you want to join me and be my pilgrim, e-mail Beckie at beaconlightevents+pilgrimage@gmail.
com now. Once the details of the pilgrimage are set, we’ll e-mail the details to you.
See you soon!
Bo Sanchez
PS. Muslims go to Mecca at least once in their lifetime. I think Christians can take a pilgrimage
once in their lifetime too. I’m personally inviting you to join my pilgrimage to Israel on February 12,
2018. For details, e-mail Beckie at beaconlightevents+pilgrimage@gmail.com now.
PS2. Why Do I Call It “Receive Your Miracle” Pilgrimage? Because that’s my earnest prayer for you—
that as you seek God in the pilgrimage, your heart will open wider to receive His great miracle for your
life. For details, e-mail Beckie at beaconlightevents+pilgrimage@gmail.com now.