Ashmita Sarah Singh

Contact # +91 8975 834199 Email: ashmita.sarah.singh@gmail.com

Pune, India

Objective

Looking forward to take my career in a new direction and seeking opportunities to execute
interesting & challenging projects and be a part of an enthusiastic team.

Skill sets

 Profiles: Business Analyst, Project Coordinator (applied for PMP certification.)

 Business Areas: Sales & Distribution, CRM
 SAP: SAP NetWeaver 7.0, BO –WebI (3.x, 4.0) and BODS.
 Solution Architecture: End to end architecture design for integration with heterogeneous
source systems: non-SAP systems (SIEBEL, Veeva-SFDC, Flat-files)
.
Employment Details

 Currently working at Infosys Ltd. in Life Sciences & Services domain from March 2009 to till
date.

Projects Description: CRM BI Reporting – Roll-Outs (Feb’14 –till date)

Implement set of standard reports for sfNet data on BI platform, continuing proven core /
template approach.

Client: A Multi National Pharmaceutical Company, Based in Switzerland.

Location: Nyon, Switzerland.

Responsibilities
 Understanding the business reporting requirement for CRM module like Sales Representatives
performance reports and providing reporting solutions (SAP BI queries).
 Responsible for enhancing and adjusting the core data-model as per requirements of new
market.
 Provided automated solutions for Sales Reps pre-call preparation report using BO-WebI
Publication.

Projects Description: SPICE - CRM BI Reporting-Spain (Oct’13 – Feb’14)

Roll-out of CRM reporting to European markets with introduction of BO WebI reporting on

SAP (Sales) and Veeva (CRM) integrated data for Spain market.

Responsibilities
 Project Coordinator for Roll-Out of CRM Reporting solutions for next market – Spain.
 Worked closely with business users for gathering and analyzing requirements and developed
functional & technical specifications, coordinated with developers for the new developments.
 Design and integrating end-to end from Veeva-SFDC system to BI reporting solution – BODS
as ETL middle layer, SAP BW for data modelling with BICS based WebI reporting.
 Providing solutions to integrate Targets flat-file with Sales & CRM transactional data.
 Extensively guided and trained the super users for using BO-WebI tool for functionalities like
break-points, drill down, formulas, filters etc. for creating complex reports.
Projects Description: Board Decommissioning Project (Sept’13 – Oct’13)

Decommission the old CRM/Sales reporting system and migrate all Sales reports from old
system to SAP platform. Introduced BO WebI as self-service reporting tool and give the
necessary training, skills, and knowledge to a few key users in the Spanish market in order to
have enough capabilities to create themselves, their own Reports.

Responsibilities
 Played the role of Business Analyst in understanding existing reports of Spain market in Board
system and providing SAP BI queries instead as a solution to cater to their reporting needs.
 Business presentations to introduce to BO WebI reporting capabilities.
 Providing solutions to integrate Targets flat-file with Sales transactional data.
 Played the role of Developer as well to implement the suggested solutions.

Projects Description: Italy Pricing Project (Jul’13 – Sept’13)

Adding new Pricing conditions for Italy in ERP ECC system , hence impact on BI reports to be
accessed and handled.

Responsibilities
 Played the role of Business Analyst in understanding their existing BI reports and providing
solution to adjust them to handle impact and incorporate new KPIs.
 Access any risks in regular dataloads for Italy and remove it.
 Responsibility to plan for a cutover during critical year-end period considering the ERP ECC
pre & post cutover activities.
 Played the role of Developer as well to implement the suggested solutions.

Projects Description: SPICE - CRM BI Reporting Implementation – Germany (Oct’12 – Jul’13)

The company CRM Tool covers the 7 Steps to the Call – Global Sales Operating Routine to plan,
conduct, execute and report on Sales Rep’s activity. The purpose of BI reporting solution was to
provide a set of queries to support creation of reports by business analysts and thereby cater to
the reporting needs of sales representatives, management, operations and process managers.

Responsibilities
 Project Lead for the BI Reporting work stream of the global CRM Program. Hence, played
project management role for the stream (Team composed of 2 Architects for the technologies
involved.)
 Responsible for providing cost estimates as well as budget tracking.
 Responsible for broad collaboration of BI work stream with other two teams – CRM
Implementation & SAP Interface streams.
 Responsible for BI stream for project planning, cut-over & go-live considering the whole
CRM Program.
 Played role of Functional Analyst and responsible for gathering reporting requirement,
documenting URS and Functional Specifications.
 Supported in development of BODS and BW and responsible for delivering the only BO-WebI
report.

Projects Description: Production Support and Maintenance (Mar’12 - Aug’12)

Production support and maintenance for Europe and North America SAP BI system for a multi-
national pharmaceutical company.

Responsibilities as Offshore Team Lead

 Responsible for the Service Delivery Reporting that defines the quality of Service provided to
client as a vendor, streamline support processes and baseline the KPI definitions.
 Responsible for SLA Adherence and KPI improvements and achieved to reduce the incident
count to just one per month.
 Managed support tasks by resources located globally (India, US, Europe) for a team size of
approx. 25. Coordinating between the offshore and onsite workload issues and taking care of
the issues and concerns of the client.
 Assist in the evaluation and development of tools, technology to solve business and technical
challenges.

Projects Description: Production Support and Maintenance (Earlier Experience)

Responsibilities as Team member

 Data verification process in-charge to confirm verified data availability to business everyday -
mainly complete Europe Support & North America monitoring.
 Extensively involved in the scheduling and monitoring of data loads– Trouble-shoot data
extractions / load problems and improving run time of dataloads.
 Incident analysis and taking corrective measures in data models to ensure data authenticity &
integrity in BW side – Sales & Delivery & Billing data integration for reporting on a single
flow.
 Report Generation - on BEx Analyzer, created Queries using BW-Reporting variables,
navigational attributes and filters, also worked on Calculated and Restricted Key Figures,
Formula variables Structures, Exceptions and Conditions for the queries.
 Worked extensively on Administrative Workbench, creation of new customized Infoobjects,
Infosource, InfoPackage, DSOs, Info Cubes.
 Responsible for implementing the new developments and the changes and also providing
estimates for the same.
 Working closely with the basis to resolving the issues in production.
 Awarded Bravo-Spot Award from Infosys as well as recognized from Client side.

Projects Description: Sales DAWA Decommissioning (Prior Project)

Decommission Cognos based Sales and CRM reporting with SAP BI solution.

Responsibilities:
 Provide support in testing and bug-fixes in UAT and Go-live for the SAP BW reports.
 Provide solutions for business requirements - late runners by building new datamodel &
reports.
 Creating new data sources – Flat file and SIEBEL source system.
 Building reports based on customer exits (using function modules) and reports for Sales Reps.
Visits Frequency analysis and targets achievements.

Education
  Bachelor of Technology in Electronics & Communication from SRMS CET, Bareilly, UP
Technical University, India in June, 2008, securing 72.38 % marks.
 Standard XII from I.S.C. Board in year 2003, securing 87.2% marks.
 Standard X from I.C.S.E. Board in year 2001, securing 91% marks.

Key Strengths

 Analytical problem solving skills and ability to learn new tasks and concept abstractions
quickly.
 Sense of ownership of task assigned, have the capability & planning to meet the deadlines of
the task.
 Ability to work effectively in a complex matrix environment with virtual teams of high-level
professionals.
 Excellent communication, team working and leadership skills.

Other Particulars

Gender : Female
Date of Birth : 01 May 1985
Marital Status : Single
Nationality : Indian, F8753350
Permanent Address : Vinay Bhawan, 83-Civil Lines,
Bareilly-243001. UP, India.
Other Interests : Writing, avid traveler, dramatics, reading

Date: 05.06..2014
Place: Pune Ashmita Sarah Singh