ALEXANDRA FREY

849 W Lill Ave, Unit M (402) 218-9648

Chicago, Illinois 60614 alexandrafrey22@gmail.com
http://alexfrey.weebly.com

EDUCATION
Miami University, Oxford, Ohio May 2016
Major: Strategic Communication Minors: Marketing, 2D Media Studies GPA: 3.5/4.0

CAREER-RELATED EXPERIENCE
Mindshare, Chicago, IL April 2018-Present
Senior Associate, Planning
 Develop and maintain tactical media plan to deliver campaign objective
 Assess and analyze campaign performance in order to build out future media recommendations
Blue Chip Marketing Worldwide, Northbrook, IL September 2016-April 2018
Assistant Media Planner
 Build traditional media plans to incorporate television, radio, print, email and direct mail in order to
gain reach and frequency for all national, local, offline, online and retail spaces
 Measure the success of the clinical trial condition by analyzing the number of referrals, inquires,
impressions and Google Analytics
 Responsible for pulling competitive media reports and planning costs from syndicated platforms,
assist in the evaluation and insights
Amsted Rail, Chicago, IL May 2016-September 2016
Marketing Intern
 Assist in marketing operations in the development and implementation of marketing materials,
industry events, public relations and media plans
 Assemble content, write creative briefs for agency, develop sales material, tailored customer
presentations, detailed proofing, attain legal approval and arrange delivery of printed materials
GRP Media Group, Chicago, IL January 2016
Media Planning Intern
 Conducted research on new media trends, digital capabilities and marketing insights
 Generated a POV for a potential new vendor
 Analyzed demographic data relating to various client target consumers as well as competitors
 Knowledgeable of the strategy development process starting from planning to buying, as well as the
optimization of media across various platforms: print, digital, broadcast and out-of-home
Inside Chicago Program with Miami University, Chicago, IL January 2015
 Attended 18+ site visits at an assortment of public relations, advertising, media buying and marketing
firms over the course of two weeks
 Expand knowledge on various positions and careers in the industry
Aurora Investment Management, Chicago, IL Winter 2015
Business Development Intern
 Worked extensively with salesforce.com to develop full detail of client information
 Developed a consistent format and set standards for information display
Allstate, Northbrook, IL Summer 2015
Local Marketing Intern, Integrated Marketing Communications
 Worked directly with the regional marketing managers and creative/media agencies to produce
positive advertisements for the company
 Assisted in development and execution of integrated marketing and advertising plans to support 7
regions and 35 markets in the territory
 Analyzed statistical data to make demographic based advertising recommendations in each market
 Worked with internal and external business partners to coordinate design of an Allstate branded booth
for industry events
Nordstrom, Oakbrook, IL Summer 2013-Winter 2014
Sales Associate, Kids Wear Boys and Women’s Point of View
 Provided customer service by selecting merchandise and handling purchases
Rent The Runway, Oxford, OH
Event Coordinator, Intern Fall 2013-Spring 2014
 Executed a comprehensive strategic marketing plan to increase membership and interest on campus

LEADERSHIP EXPERIENCE
Zeta Tau Alpha Sorority, Parents Event Chairman Winter 2013-Fall 2014