Professional Documents
Culture Documents
Monika Borkowski
Camille Dumbrique
Karina Jaime-Carbajal
Samantha Kucinkski
Cassandra Minor
Jeff Moore
Product Description and Use
We have all heard the notion that “breakfast is the most important meal of the day”, but
with America’s high-paced lifestyle, who has the time to put together a healthy breakfast every
morning? Well, There’s Nothing French About this Toast could be the solution to this dilemma.
It is a frozen vegan french toast product that is perfect for any busy lifestyle! It is loaded with
whole grains, a serving of fruit, omega 3s, and just enough fiber to make anyone feel full and
fuel the first hours of their day. It’s healthy, it’s quick, and it’s delicious! Look for it in the
Chia Seeds
To achieve the goal of creating a healthier, vegan version of a classic breakfast food,
adding chia seeds, a functional food, helped increase the amount of dietary fiber, Omega-3’s,
antioxidants, and protein in the final product. It was also used as a binding agent in replace of
eggs, which is typically used in conventional French toast recipes. It was added to the formula in
the 2nd trial of the french toast preparation (see Figure 1).
Chia seeds have the highest percentage of alpha-linolenic fatty acid, which is an essential
fatty acid that has been shown to reduce risk for heart disease by reducing cholesterol and high
blood pressure (Sargi and others 2013). There’s Nothing French About this Toast contained
1.82g of Omega-3’s per slice, which is more than the recommended minimum dose of 250-
500mg daily. Because chia seeds contribute to the high fiber content of 5 grams for every
tablespoon, there was also a significant increase in the fiber of the finished product which
promotes satiety. Dietary fiber has been related to positive effects in the human body including
reducing cholesterol and blood pressure, maintaining bowel health, controlling glucose levels,
and preventing onset of certain cancers and gastrointestinal problems (Chawla and Patil 2010).
Multigrain Bread
A typical American diet lacks whole-grain foods which are valuable sources of fiber, B
vitamins, Vitamin E, selenium, zinc, copper, and magnesium. Whole grain foods also contain
phytochemicals which help in disease prevention (Slavin and others 2001) Typical French toast
recipes use dense breads like brioche or Texas toast which lack in nutrients and are often
extremely processed. By using multigrain bread, more protein and fiber were incorporated into
the finished product, in addition to the beneficial micronutrients found in whole grain foods.
Because French toast is typically served at breakfast, starting the day off with this functional
food will contribute to the daily recommendation of carbohydrates in a day while providing
nutritional benefits to the body. This ingredient was added in the 4th and final modification (see
Figure 1).
Mashed Bananas
By using mashed bananas in the recipe, there was no need for added sugars or artificial
flavors, which is commonly found in the ingredients of the product’s frozen competitors.
Previous studies have shown that fiber found in fruits can reduce blood glucose concentration by
slowing down absorption and improving insulin sensitivity, which can help in reducing
inflammation and promoting antioxidant processes. (Wu and others 2015) Providing this in the
recipe also contributes to the recommended daily serving of fruit. It is among the main
Ingredients
Makes 16 servings
● 16 slices toasted multigrain bread
● 3 cups ripe mashed bananas
● 10 tablespoons chia seeds
● 1 tablespoon cinnamon
● 1 tablespoon vanilla extract
● Pinch of salt
● ¼ cup cacao butter
While working on this formula, a different version was also attempted. The goal was to
package and freeze the banana batter that is spread on top of There’s Nothing French About this
Toast’s bread slices, in individual tubes. With these frozen tubes, consumers would have
defrosted the contents of the tube, then spread the batter on their bread of choice and cook their
French toast at home choosing the heating method that is most convenient for them; these
heating methods would have included: broiling in conventional oven for 3-5 minutes on each
side, toaster, microwaving, or frying on heated and greased skillet. It was meant to not only be a
healthier, vegan option, but also have more of a sense of being home-made. It would give the
consumers control over what type of bread they wished to use, how much of the spread they
wanted to top the toasted slice with, and preparing it using a method most convenient to them.
While this product packaging did work, it was abandoned after the second trial (see
Figure 3). The defrosting of the product worked as intended; it was to be run under warm-hot
water for 30-40 seconds. Yet, the defrosted product has an unappealing, brown color from the
oxidized bananas and the chia seeds. The multiple cooking methods were tried and it was found
that only one method proved most appealing to the eye and palate by spreading the batter-in-a-
tube on a toasted piece of bread; that method was broiling the batter-topped toast slices in an
oven for five minutes on each side. Finally, it was determined that method involved a significant
amount of work to defrost the product, spread it over a pre-toasted bread slice, and then cooked
in pre-heated oven for the required ten minutes or so. There was also an issue with estimating the
shelf-life, since it was such a unique product. Further development for this product stopped and
attention was given only to the pre-cooked French toast, There’s Nothing French About this
Toast.
Figure 3: Formulation Steps for the There’s Nothing French About this Toast Batter-in-a-Tube.
Ingredients Ingredients
Vegan bread Vegan bread
Ground Flax Chia Seeds
Banana Banana
Cinnamon Cinnamon
Vanilla extract Vanilla extract
Cacao butter Cacao butter
Analytical Tests:
Traditional French toast is typically prepared using brioche or Texas toast bread. The
vegan French toast was prepared using a multigrain 100% whole grain bread with a much higher
fiber content; due to the naturally higher fiber content, the vegan French toast was suspected to
The Texture Analyzer TA.XT was used to determine the firmness of the vegan French
toast product and store-bought frozen French toast made by Krusteaz. Four samples from each
product were tested using the bread firmness program. The There’s Nothing French About this
Toast samples were prepared by cutting two slices in four pieces each. Two of these pieces, from
the same piece of toast, were stacked and placed under the probe. The Krusteaz samples were
prepared by cutting four sticks into two pieces each. Two pieces, from the same stick, were
stacked on top of each other and placed under the probe. The average firmness of There’s
Nothing French About this Toast and Krusteaz French toast, measured by grams of force, were
2021g with a standard deviation of 1033g and 163g with a standard deviation of 40g,
respectively (see Appendix 1). The average forces for each trial are shown below in Figure 4. A
one-tailed T-test revealed the difference between means to have a p-value of 0.026.
Figure 4: Forces Measured by the TA.XT for both There’s Nothing French About this Toast and
Krusteaz French Toast
These results confirm that there is a significant difference between the vegan french toast
and store bought Krusteaz french toast products tested, in regards to firmness, however, because
of the large standard deviation (1033g) and coefficient of variance (51.1) we must conclude that
The estimated water activity (aw) of the vegan french toast is between 0.8 and 0.95,
leaving it vulnerable to both molds and bacteria. In order to combat this vulnerability, the
The appeal of convenience food has its footing in several corners. For one, the desire of a
meal to be prepared easily and quickly is widespread, as consumers are part of a fast-paced
world; meals that can be made with little, to no preparation time prove to be what a person with a
busy lifestyle seeks. Additionally, convenience food is largely affected by price and
affordability. Americans spend approximately 26% of the average household food budget on
convenience food products, which is more than the portions spent on basic and complex
ingredients combined (Okrent and others 2016). However, frozen foods in particular are no
longer considered drivers of large scale growth for many companies; this decrease is likely due
to the fact that consumers’ perceptions and expectations have changed, and manufacturers have
There’s Nothing French About this Toast understands these challenges and aims to
address the gap in the market. Current successful trends revolve around the emphasis of high
quality ingredients and overall health and wellness. All of which are not typically associated with
frozen food products, especially of the frozen breakfast variety. The current selection of frozen
breakfast items are ready to eat after heating; these include: sandwiches with eggs, cheese and
meat, sugary pastries packaged with frosting and jelly spreads, or pancakes and waffles made
with white flour and sugar. In either category, the options of wholesome, high fiber, low sugar
options are minimal, let alone that hardly any are vegan friendly.
There’s Nothing French About this Toast is a nutrient dense alternative; the convenience
of being ‘ready-to-eat after heating’ will still satisfy the sweet tooth and fiber needs of vegans
and omnivores alike. Competitor products such as Krusteaz Cinnamon French Toast Sticks
contain 400mg of sodium, 11g of added sugars, and less than 1g of dietary fiber (See Appendix
2). There’s Nothing French About this Toast has less sodium, no added sugars, and five times
more dietary fiber than the competitors (see Appendix 3 for competitors). The consumers will be
drawn to the simple list ingredients including buzzword items like chia seeds. The product will
appeal to the fast growing health conscious demographic to demonstrate that frozen food does
In order to test the acceptability of There’s Nothing French About this Toast, sensory
tests were conducted. Specifically, a paired preference was conducted. Participants were given a
survey (see Appendix 4), a sample of There’s Nothing French About this Toast, a sample of
Krusteaz Cinnamon French Toast Sticks, and a small cup with filtered water. They were
instructed to fill out the beginning of the survey, drink some water, try a sample, drink some
water, try the other sample, and finish the survey. The raw data to the surveys can be found in
Appendix 5.
Demographics
From the participants, none were under the age of 18, 23 were between the ages of 18-24,
and 5 were 25 years old or older (see Figure 5). Only six of the participants were male while the
other 22 were female (see Figure 6). Two of the participants were smokers while the other 26
From the participant, five answered that they did not eat french toast and 23 said that they
did (see Figure 8). Ten of the participants said they did not eat convenience breakfast foods and
the other 18 said that they did (see Figure 9). Four participants answered that they did not take
nutrition into consideration when buying foods (see Figure 10). In the paired preference, half of
the participants (14) prefered the Krusteaz sample which was labeled 7H1N2 and half of them
(14) prefered the There’s Nothing French About this Toast sample which was labeled 8K4M0
(see Figure 11). Finally, after being told that There’s Nothing French About this Toast had a
better nutrient profile, only six participants said they would still prefer the Krusteaz french toast
and 22 said they would prefer There’s Nothing French About this Toast (see Figure 12). .
Using a binomial table, statistical significance was found. The binomial table used was
designed specifically for paired preference tests; it provides the number of necessary participants
voting, for a specific sample, to be considered significantly more preferred in the sensory
evaluation (see Appendix 6). In this case with 28 participants, 20 would have had to vote for one
sample for it to be considered significant. During the first paired preference, before participants
knew that one sample was healthier than the other, there was no significance for which was more
preferred. However, after knowing the nutrient profile of There’s Nothing French About this
Based on the analysis of water activity in There’s Nothing French About This Toast, it
was found that the product directly after cooked had an estimated water activity between 0.8 and
0.95. This, as stated above in the Product Performance section, makes the French toast
vulnerable to molds and bacteria if not stored in a proper way. Due to the high susceptibility to
contamination, the product will be marketed as a frozen product. This product is best eaten
within 8 months of date of purchase in order to maximize freshness and flavor in the French toast
(Eat By Date 2012). This 8 month time frame was determined based on research of freshness of
frozen bread, and is comparable with shelf life of similar products already on the market.
Regulatory Stipulations
There’s Nothing French About this French Toast will be marketed as vegan, cholesterol
This product is labeled as vegan because it isn’t made with any animal products including
any: meat, fish, poultry, eggs, or dairy. This also is why the product is free of any levels of
cholesterol. The requirement to be considered “cholesterol free” is to have less than 2 mg per
reference amount customarily consumed (RACC) (see Appendix 7) (Center for Food Safety and
Applied Nutrition 2013), and, because of the vegan nature of this product, There’s Nothing
The requirement for being a good source of a certain attribute is to meet 10-19% of the
daily value (DV) (see Appendix 7) (Center for Food Safety and Applied Nutrition 2015). There’s
Nothing French About this French Toast will be marketed as having a good source of fiber
because it contains 5 grams of dietary fiber per RACC, or 18% of the DV. It also has 137 mg, or
13.7% DV, of Calcium. Finally, it has 2.04 mg, or 11% DV, of Iron. (see Appendix 8 for all
nutrient levels)
Packaging
cardboard box, and stored in the frozen food section of the grocery store. Each slice of French
toast will be wrapped individually in sealed plastic wrap to maintain freshness and also aid in
portion control based on the serving size labeled on the back of the box. Ideally this product will
be offered in both mainstream grocery stores and health food stores to appeal to the vegan
consumers as well as those looking for a quick, easy, and delicious alternative to traditional
French toast.
Product Cost
Figure 14: Cost of Ingredients to make There’s Nothing French About This Toast
Individual Discount Plastic 1000 bags 8.40 0.13 /16 bags in unit
Plastic wraps Bags Wholesale
distributors
Total $5.51
For production, the actual food in each box will cost $3.81 to make. This was calculated
by obtaining wholesale prices from Sam’s club for each ingredient and dividing it by the quantity
needed for the recipe. Competitor prices average around $2.99-3.50, but the packages themselves
Individual plastic wraps for each piece of bread will be purchased from Discount Plastic
Bags Wholesale. A single case of 500 bags costs $13.00 meaning that one box of the product
will require 16 plastic wraps resulting in an additional $0.41 per unit. Additionally, a quote from
Individual TheCustomBoxes Packaging Solutions estimated for 4 color printing, labeling, and
sealing of eco-friendly food quality corrugated boxes would cost an additional $1.57 per unit.
The total cost for the production of a single box of the French toast costs $5.51. The
Manufacturer's Suggested Retail Price will be $7.99 for the box (or $0.50 a slice) ensuring at
least a 30% profit margin. This price is competitive considering it provides 16 servings per unit
and is vegan.
Nutrition label
To determine the nutrition facts of There’s Nothing French About This Toast, the nutrient
analysis software Food Processor was used. The program produced an up-to-date nutrition label
that states all the essential nutrients required, based on a percent daily value (% DV)
The packaging includes 16 slices per cardboard box container. One serving size is one
slice (100g); the serving size was standardized and ultimately made simpler for the consumer to
decipher. The caloric amount per serving is 200 kcal. Per serving, There’s Nothing French About
This Toast provides: 8g of fat (10% DV), 2.5g of saturated fat (13% DV), 0g trans-fat and 0mg
of cholesterol. There are 280mg of sodium (12% DV) and 32g total of carbohydrates (12% DV).
The vegan French toast contains 5g of fiber (18% DV). The total amount of sugar per
serving is 7g with zero added sugars (0% DV) and contains 8g of protein. Unfortunately, there
are 0mcg of vitamin D; but, there is 137mg of calcium (10% DV), 2mg of iron (10% DV) and
153mg of potassium (4%DV). There are numerous other nutrients that There’s Nothing French
About This Toast boasts, making it an excellent nutrient-dense convenience breakfast food to
Center for Food Safety and Applied Nutrition (2013) Labeling & Nutrition - Guidance for
Industry: A Food Labeling Guide (9. Appendix A: Definitions of Nutrient Content Claims). In: U
S Food and Drug Administration Home Page.
https://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/Lab
elingNutrition/ucm064911.htm. Accessed 2 May 2017
Center for Food Safety and Applied Nutrition (2013) Labeling & Nutrition - Guidance for
Industry: A Food Labeling Guide (10. Appendix B: Additional Requirements for Nutrient
Content Claims). In: U S Food and Drug Administration Home Page.
https://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/Lab
elingNutrition/ucm064916.htm. Accessed 2 May 2017
Chawla R, Patil G (2010) Soluble Dietary Fiber. Comprehensive Reviews in Food Science and
Food Safety 9:178–196. doi: 10.1111/j.1541-4337.2009.00099.x
Eat By Date (2012) Bread - How Long Does Bread Last? Shelf Life Storage Expiration. In: Eat
By Date. http://www.eatbydate.com/grains/baked-goods/bread-shelf-life-expiration-date/.
Accessed 2 May 2017
Okrent, Abigail M., and Aylin Kumcu (2016) U.S. Households’ Demand for Convenience
Foods, ERR-211, U.S. Department of Agriculture, Economic Research Service
Sargi SCCA, Silva BC, Santos HMC, et al (2013) Antioxidant capacity and chemical
composition in seeds rich in omega-3: chia, flax, and perilla. Food Science and Technology
(Campinas) 33:541–548. doi: 10.1590/s0101-20612013005000057
Slavin JL, Jacobs D, Marquart L, Wiemer K (2001) The Role of Whole Grains in Disease
Prevention. Journal of the American Dietetic Association 101:780–785. doi: 10.1016/s0002-
8223(01)00194-8
Wu Y, Qian Y, Pan Y, et al (2015) Association between dietary fiber intake and risk of coronary
heart disease: A meta-analysis. Clinical Nutrition 34:603–611. doi: 10.1016/j.clnu.2014.05.009
Appendices
Appendix 1:
Raw data from Excel Spreadsheet from TA.XT
2 1116.07
3 2089.38
4 1196.14
2 153.08
3 225.97
4 114.72
Appendix 2:
Nutrition Panel for the Store-Bought French Toast Competitor, Krusteaz
Appendix 3:
Supermarket Safari
Competitor’s Forms Packaging Varieties Main Location Location
Name/Price Ingredients
Trader Joe’s frozen Cardboard Gluten free, Potato starch, Freezer Convenience
Wheat Free box yeast free. corn starch, breakfast food
Toaster Waffles canola/soybea
n oil,
evaporated
cane sugar
1. Does one of these competing products stand out? No. Why or why not? Lack of vegan
options in french toast form.
2. Where in the store were most of the products located? They were all in the freezers
3. Were any products easier to find than others? No. If so, where were they located? N/A
4. Which of the products was most expensive? Frozen pancakes Why?Pre-cooking and
formulation of shape/size
5. Which of the products was least expensive? Toaster Strudel Why? cheap ingredients mainly
of corn origin
6. Which packaging stood out the most? Trader Joe’s Wheat free waffles Why?_it was the
closest option, nutritionally, using a heading such as “wheat free”
Appendix 4:
Questionnaire Used to Gather Data During the Sensory Evaluation Using the Vegan French
Toast and the Store-Bought French Toast
Please let us know if you have any food allergies before sampling our products!!!!
Please drink some water, try a sample, drink some water, and try the final sample.
Age (circle one): <18 18-24 >25 Major: _______________________
Sex: __________________________ Smoker (circle one)? Yes or No
Do you like french toast? Yes No
Do you eat convenience-breakfast foods? Yes No
Do you take Nutrition information into consideration when purchasing food? Yes No
Which sample do you like better? 7H1N2 8K4M0
If you were to know that 8K4M0 is vegan, is made with bananas and chia seeds, and, thus, has
a better overall nutrition content (more fiber, omega 3 fatty acids, minerals, etc.), which
product would you pick now? 7H1N2 8K4M0
THANK YOU!
Appendix 5:
Raw Data Gathered From the Sensory Evaluation Using the Vegan French Toast and the Store-
Bought French Toast
Appendix 6:
Paired Preference Binomial Table
Appendix 7:
FDA Requirements for Claims
Appendix 7:
Nutrition Fact Panel for There’s Nothing French About this Toast
Appendix 8:
Full Nutrition Info
Project III Grading & Assessment Criteria
Total Points Possible 100
Product Performance 10
Laboratory test/s are explained and justified (3)
Results are presented in context to product goals or
standards and are presented as an easy to interpret
figure/s (7)
Market Potential 10
Need for product is justified/market gap is clear (2)
Competitive framework/product differentiation is clear
(3) If comparing product to existing product on market,
include comparative product information in
appendices
Include supermarket safari in appendices
Sensory/Consumer Tests 15
Test questionnaires are well-designed *included as
Appendices (5)
Test Methods are described and appropriate (3)
Test results are presented in context to product goals or
standards, are discussed and are presented as an easy to
interpret figure/s (7)
Regulatory Stipulations 5
Marketing/health claim costs are discussed
USDA/FDA/AHA standards are discussed, stated and
met (5) *standards are included as Appendices
If testing is required, test methods are appropriate and
test results are presented in context to product goals or
standards and are presented as an easy to interpret
figure/s
Package suggestions 2
Basis for packaging suggestions is rational based on
product use, comparative products, shelf stability,
marketing, research, etc. And packaging is included in
Product Cost (above)
Product Cost 6
Recipe cost shown using whole sale prices
Selling price per unit justified and discussed
Suppliers are correctly referenced (2)
Nutrition label 10
Approved nutrient analysis software (Food Processor) is
used (2)
Serving sizes are standardized (3)
Nutrient profile is discussed (3)
Nutrition Fact Panel is included as Appendices (2)
Oral Presentation 5
Product samples are passed out to ENTIRE class at the
end of presentation (plan accordingly)
Delivery and content is clear and well-organized
10-15 min divided evenly among group members
Group members are professional in attire and demeanor
Written Presentation 7
Cover sheet
References are correctly and consistently cited
throughout report and in a works cited page and JFS
format is used
Graphs, charts, tables are on ONE page and formatting is
appropriate
All appendices are included, noted in paper (as to where
to find them) and well organized
Edited for grammar, style, punctuation
Late and/or missing items will be marked down
Written in scientific language