Professional Documents
Culture Documents
Submitted in partial fulfillment of the requirements for the award of the degree
of BACHELOR OF BUSINESS ADMINISTRATION
to
Guru Gobind Singh Indraprastha University, Delhi
Session 2015-18
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To Whom It May Concern
I Rohit Aggarwal, Enrollment No. 05380401715 from BBA-6thSem., Morning Shift of the
Tecnia Institute of Advanced Studies, Delhi hereby declare that the Project Report & Viva
Voce (BBA-310) entitled COMPARATIVE ANALYSIS OF SMARTPHONES WITH SPECIAL
REFERENCE TO APPLE AND SAMSUNG is an original work and the same has not been
submitted to any other Institute for the award of any other degree. A presentation of the
Summer Training Report & Viva Voce was made on 13th November 2017 and the
suggestions as approved by the faculty were duly incorporated.
(Rohit Aggarwal)
Certified that the Project Report & Viva Voce submitted in partial fulfillment of Bachelor
of Business Administration (BBA) to be awarded by G.G.S.I.P. University, Delhi by Rohit
Aggarwal, Enrollment No. 05980401715 has been completed under my guidance and is
satisfactory.
(Assistant Professor)
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C
CEER
RTTIIFFIIC
CAAT
TEE
WITH SPECIAL REFERENCE TO APPLE AND SAMSUNG” Student of original work carried out
by Rohit Aggarwal student of BBA IP university during the 3rd year, in partial fulfillment of
the requirements for the award of the Degree of BBA and that the project has not formed the
basis for the awards previously of any degree diploma, , fellowship or any other similar title.
Place:
Date:
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A
ACCK
KNNO
OWWL
LEED
DGGE
EMME
ENNT
T
I would like to express my gratitude to all those who gave me the opportunity and
subsequently guidance to complete this project. A mission of this magnitude could not have
been be under taken without the guiding light of inspiration, cooperation, critical supervision,
encouragement and above all the blessings of Goddess Saraswati..
I am thankful to my institute and the faculty for their constant support and guidance
throughout my project work.
I am thankful to Ms. Rajni Bansal, as her stupendous knowledge provided the other sharp
and critical dimensions to my work which I am sure has tremendously enhanced the value of
this project.
I would like to give my special thanks to my Parents, their constant support enabled me to
complete this project work.
Rohit Aggarwal
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TABLE OF CONTENTS
S.No. Topic Page No
1 Declaration
2 Acknowledgement
3 Executive Summary
4 Chapter-1: Introduction
9 References/Bibliography
10 Appendices
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CHAPTER 1- INTRODUCTION
OBJECTIVES
This study uncovers the customers’ preference regarding the two leading brands of the
Smartphones industry. A special emphasis has been laid on Apple and Samsung.The
project begins with the detailed of information about both the brands considered under
the study. Further, it covers topics as data collection tools used and research methodology
used for the project. Then it gives a complete analysis of the data collected and it is then
used to reach to a conclusion. The study is useful for both the companies as they can use
the recommendations generated for the betterment of their advertisement and promotional
strategy and will help them in analyzing their strengths and weaknesses. This study will
also benefit the perspective customers as the study will provide them with the relevant
comparison of the two leading brands and will help them in choosing the best one.
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SIGNIFICANCE OF THE STUDY
•This research study would help the Apple or Samsung to improve the service.
•The study analysis the schemes employed by Apple or Samsung to influence the purchase.
•The study would help to the stores in improving the existing level of satisfaction among
customers.
Due to constraints of time and resources, the study is likely to suffer from certain
limitations. Some of these are mentioned here under so that the findings of the study may
Time factor: The research was carried out in a short period. Therefore the sample
size and the parameters were selected accordingly so as to finish the work within the
Inadequate data: The data provided was not sufficient due to which the
Bias : The information given by the respondents might be biased some of them might
Lack of knowledge: Some of the respondents could not answer the questions due to
lack of knowledge.
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INDUSTRY OVERVIEW
A Smartphone, or smart phone, is a mobile phone built on a mobile operating system, with
more advanced computing capability and connectivity than a feature phone The first
Smartphones combined the functions of a personal digital assistant (PDA), including email
functionality, with a mobile phone. Later models added the functionality of portable media
players, low-end compact digital cameras, pocket video cameras, and GPS navigation units to
form one multi-use device. Many modern Smartphones also include high-
resolution touchscreens and web browsers that display standard web pages as well as mobile-
broadband, NFC and Bluetooth. In recent years, the rapid development of mobile
app markets and of mobile commerce have been drivers of Smartphone adoption.
include Google's Android, Apple's iOS, Nokia's Symbian, Blackberry Ltd.’s BlackBerry
10, Samsung's Bada, Microsoft's Windows Phone, Hewlett-Packard's webOS, and embedded
Linux distributions such as Maemo and MeeGo. Such operating systems can be installed on
many different phone models, and typically each device can receive multiple OS software
updates over its lifetime. A few other upcoming operating systems are Mozilla's Firefox
Worldwide sales of Smartphones exceeded those of feature phones in early 2013. As of July
18, 2013, 90 percent of global handset sales are attributed to the purchase of Android and
iPhone.
The mobile market continues to be a two-horse race for profitability between Apple and
Samsung, with the two rivals commanding 109 percent of profits — a number made possible
because its competitors are actually losing money in the Smartphone space.
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The latest data from Can accord Genuity, shared with AppleInsider by analyst T. Michael
Walkley on Thursday, estimates that Apple took 56 percent of the operating profits for
feature phones and Smartphone in the third quarter of calendar 2013. Coming in close second
In contrast, all of the competition lost money, with the exception of Sony, which broke even
during the quarter. The biggest loser was struggling BlackBerry, which represented a
negative 3 percent.
Nokia, LG and HTC were all about even with one another, each representing negative 1
Walkley noted that the share controlled by Apple and Samsung is likely lower when the
profits of Chinese vendors such as Lenovo, ZTE, Huawei and Coolpad are included.
However, Chinese manufacturer profitability data is not available, and could not be included.
Apple actually saw its share of profits increase from 53 percent in the second quarter to 56
percent in the third quarter, despite the fact that the company was transitioning to the launch
of the iPhone 5s and iPhone 5c late in the quarter. Walkley said Apple's greater share of
profits came to slightly higher sequential iPhone unit sales, as well as more pronounced
"Given a full quarter of iPhone 5s/5c sales, we anticipate very strong operating profit share
for Apple during the holiday quarter," the analyst wrote. "Further, we believe Apple's value
share of the handset market is even higher than our estimates... considering Apple's dominant
share of the tablet market, as some Android OEMs include tablet sales in reported smart
In fact, when tablets, notebooks and other mobile devices are included, Apple earned more
than Samsung, LG, Nokia, Huawei, Lenovo and Motorola's mobile divisions combined,
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according to separate data released last month by Strategy Analytics.
Concentrating on phones alone, Apple and Samsung are estimated to have accounted for
more than 100 percent of industry profits for some time now. Prior to Thursday's data, the
most recent figures July showed the rival companies accounting for 103 percent of industry
profits.
Major players in telecommunication with Apple and Samsung and their market share
MICROSOFT
On January 10, 2011, Microsoft announced Windows Embedded Handheld 6.5. The
operating system has compatibility with Windows Mobile 6.5 and is presented as an
enterprise handheld device, targeting retailers, delivery companies, and other companies that
rely on handheld computing. Unlike Windows Phone, Windows Embedded Handheld retains
backward compatibility with legacy Windows Mobile applicationsThere are three main
Windows Mobile Classic which runs on personal digital assistant or Pocket PCs.
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Windows Mobile for Automotive and Windows Mobile software for Portable Media Centers
Microsoft had over 50 handset partners, when Windows Mobile was still being shipped on
new devices. 80% of the 50 million Windows Mobile devices that were made from launch to
February 2009 were built by one contract manufacturing group, HTC, which makes handsets
for several major companies under their brands, and under its own brand.
HTC
Cher Wang, H. T. Cho and Peter Chou founded HTC in 1997.[9] Initially a manufacturer
of notebook computers, HTC began designing some of the world's first touch and
wireless hand-held devices in 1998.[10] The company has a rich heritage of many "firsts",
including creating the first Microsoft-powered Smartphone (2002) and the first Microsoft 3G
phone (2005). Their first major product, one of the world's first touch-screen smart phones,
appeared in 2000. As an ODM for HP and Palm, HTC built the HP iPAQ and the Palm Treo
650. In 2007 HTC acquired the mobile-device company Dopod International. In June 2008,
HTC changed its official name from High Tech Computer Corporation to HTC Corporation
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BLACKBERRY
Canadian telecommunication and wireless equipment company best known as the developer
in Waterloo, Ontario, Canada. It was founded by Mike Lazaridis, who served as its co-
CEO along with Jim Balsillie until January 22, 2012; as of November 2013, Prem
Watsa assumes the new title of "Lead Director and Chair of Compensation"
The primary competitors of the BlackBerry are Smartphones running Android and the Apple
iPhone, with Microsoft's Windows Phone platform emerging as a more recent competitor.
For a number of years, the BlackBerry was the leading Smartphone in many markets,
particularly the United States. The arrival of the Apple iPhone and later Google's Android
platform caused a slowdown in BlackBerry growth and a decline in sales in some markets,
most notably the United States. This led to negative media and analyst sentiment over the
maintain significant positions in many markets, bolstered by a large entrenched user base,
cost effective phones and plans, and a growing Smartphone market globally
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On May 19, 2001, the Apple Retail Store at Tyson’s Corner in Virginia opened its doors to
the public and no small amount of criticism. From only two days later, the headline “Sorry,
Steve: Here’s Why Apple Stores Won’t Work” is hilarious now, especially the prediction of
it being “two years before they’re turning out the lights on a very painful and expensive
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COMPANY PROFILE
Apple Inc. is an American multinational corporation that designs and sells consumer
hardware products are the Macintosh line of computers, the iPod, the I-Phone and the I-Pad.
Its software includes the Mac OS Xoperating system; the iTunes media browser; the I-Life
suite of multimedia and creativity software; the I-Work suite of productivity software;
Aperture, a professional photography package; Final Cut Studio, a suite of professional audio
and film-industry software products; Logic Studio, a suite of music production tools; the
As of July 2011, Apple has 364 retail stores in thirteen countries, and an online store. It is the
largest publicly traded company in the world by market capitalization, as well as the largest
technology company in the world by revenue and profit, more than Google and Microsoft
combined. As of September 24, 2011, the company had 60,400 permanent full-time
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employees and 2,900 temporary full-time employees worldwide; its worldwide annual
Fortune magazine named Apple the most admired company in the United States in 2008, and
in the world from 2008 to 2012. However, the company has received widespread criticism for
its contractors' labor, and for its environmental and business practices.
Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the
company was named Apple Computer, Inc. for its first 30 years. The word "Computer" was
removed from its name on January 9, 2007, as its traditional focus on personal computers
There are a lot of things about 'Apple' that intrigues people; for instance 'why the name
Apple?'. There are many theories about why Steve Jobs chose this name, but the one that
No doubt that the company has been through lots of ups and downs, and there is no denying
its incredible success in the digital world as well. Apple Inc. has its own style, innovations,
designs, usability, appeal and most importantly...its loyal users. The only company that I can
What led me to writing this post was a brief research on Steve Jobs and I realized that there
are quite a few interesting facts (and some rumors) surrounding Apple.
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Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald
Unlike many companies out there, Apple didn't start in a garage, it started in a
All the three founders used to work at 'Atari' before forming 'Apple'.
Apple-1 with the tagline 'Byte into an Apple' was the first personal computer to be
released by Apple which was designed and hand built by Wozniak. It was sold for
$666.66.
Apple was incorporated on January 3, 1977 without one of its original founders
Ronald Wayne, who sold his share of the company back to Jobs and Wozniak for
$800.
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The first logo depicts Isaac Newton sitting under an Apple tree when he discovered
gravity by an Apple falling on his head; it has a poem all around its border.
Logo was redesigned in 1977 by Ron Janoff. The only instruction that Ron had got
Janoff then presented two logos to Jobs, one with a bite and the other without. And we
According to an urban legend the reason for picking the logo with a bite in the Apple
was to pay homage to genius computer scientist Alan Turing who committed suicide
by taking a bite from a poisoned Apple. The designer and the company however
The other theory behind the logo is that Apple chose the rainbow colored logo to pay
tribute to the 'the tree of knowledge' mentioned in Adam and Eve's story in the Bible.
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So the bite represents the bite of knowledge. Again the designer finds this theory
Janoff denies any interesting story behind the logo, the only reason it is an Apple is
because the company is named Apple, the bite was chosen so that the fruit Apple is
not confused with any other fruit. (Interview with Ron Janoff)
Apple's first GUI computer was called Apple Lisa which is rumored to be named after
Steve Job's first daughter Lisa Nicole Brennan Jobs. Apple denies these rumors by
saying that Lisa stands for 'Locally Integrated Software Architecture'. (Co-incidence
again?)
Apple also made the first consumer digital cameras. The Apple Quick take was
launched in 1994 and was discontinued later in 1997. An easy-to-use digital camera
that connected to any Macintosh computer by way of an Apple serial cable. The
Jobs also created a company called 'Pixar' which was later bought by Disney, making
Before coming up with the name iPod, Steve had already decided its tagline as “1,000
songs in your pocket.” Giving copywriter Vinnie Chieco complete freedom to come
up with a name. When Chieco saw the prototype he instantly thought of the movie:
2001: A Space Odyssey and phrase “Open the pod bay door Hal!” symbolizing
spaceship's relationship with small independent pods (personal computer and music
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When 'iTunes' store was first launched, it had sold approximately 275,000 tracks
within its first 18 hours. It sold 70 million songs in its first year.
The Apple store on 5th Avenue in Manhattan (the cube) is surely one of the most
Jonathan Ive, Apple's senior VP of Industrial Design, has worn the same shirt in every
Steve Jobs' birth father is Syrian Muslim, 'Abdulfattah Jandali' and was later adopted
by Paul and Clara Jobs. Jobs was Buddhist and a strict vegan.
Apple was the first company to introduce the mouse and trackpad.
Apple didn’t sell a Windows-compatible iPod until nine months after the iPod was
introduced.
Steve Jobs was awarded the National Medal of Technology from Ronald Reagan.
In 2008, 'Bloomberg' accidentally published Steve Jobs' 2,500 words obituary leaving
blank spaces for his age and cause of death. The opening sentence described Jobs as
the man who “helped make personal computers as easy to use as telephones Products
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I-Pad
The Apple website home page, featuring The new I-Pad. On January 27, 2010, Apple
introduced their much-anticipated media tablet, the iPad running a modified version of IOS.
e-books, textbooks, photos, movies, TV shows videos, music, word processing documents,
spreadsheets, video games, and most existing iPhone apps. It also includes a mobile version
of Safari for web browsing, as well as access to the App Store, iTunes Library, iBooks Store,
contacts, and notepad. Content is downloadable via Wi-Fi and optional 3G service or synced
through the user's computer. AT&T was initially the sole US provider of 3G wireless access
On March 2, 2011, Apple introduced an updated iPad model which had a faster processor and
two cameras on the front and back respectively. The iPad 2 also added support for optional
3G service provided by Verizon in addition to the existing offering by AT&T. However, the
availability of the iPad 2 has been limited as a result of the devastating earthquake and
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On March 7, 2012, Apple introduced the iPad 3, aka, "The New iPad". The iPad 3 added LTE
service from AT&T or Verizon and an upgraded processor, the A5X. It also added the
"Retina" display (2048 by 1536 resolution) originally found on the iPhone 4 and iPhone 4S.
The dimensions and form factor remained relatively unchanged, with "The New iPad" being
a fraction thicker and heavier than the previous version, and minor positioning changes.
Since the tablet launched in 2010, iPad users have downloaded 3 billion apps, while the total
I Pod
The current iPod family, featuring the iPod Shuffle, iPod Nano, iPod Classic, and iPod Touch
On October 23, 2001, Apple introduced the iPod digital music player. It has evolved to
include various models targeting the wants of different users. The iPod is the market leader in
portable music players by a significant margin, with more than 220 million units shipped as
of September 2009. Apple has partnered with Nike to offer the Nike+iPod Sports Kit
enabling runners to synchronize and monitor their runs with iTunes and the Nike+ website.
iPod Shuffle, ultraportable digital audio player first introduced in 2005, currently
available in a 2 GB model.
iPod Nano, portable media player first introduced in 2005, currently available in 8 and
16 GB models. The latest generation has a FM radio, a pedometer, and a new multi-
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iPod Classic (previously named iPod from 2001 to 2007), portable media player first
iPod Touch, portable media player that runs iOS, first introduced in September 2007
after the iPhone went on sale. Currently available in 8, 32, and 64 GB models. The
latest generation features the Apple A4 processor, a Retina Display, and dual cameras
on the front and back. The back camera allows for HD video recording at 720p.
I Phone
At the Macworld Conference & Expo in January 2007, Steve Jobs revealed the long
anticipated i Phone, a convergence of an Internet-enabled smart phone and iPod. The original
I Phone combined a 2.5Gquad bandGSM and EDGE cellular phone with features found in
hand held devices, running scaled-down versions of Apple's Mac OS X (dubbed I OS,
formerly iPhone OS), with various Mac OS X applications such as Safari and Mail. It also
includes web-based and Dashboard apps such as Google Maps and Weather. The iPhone
features a 3.5-inch (89 mm) touch screen display, 4, 8, or 16 GB of memory, Bluetooth, and
Wi-Fi (both "b" and "g").The iPhone first became available on June 29, 2007 for $499 (4 GB)
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and $599 (8 GB) with an AT&T contract. On February 5, 2008, Apple updated the original
2008, at WWDC 2008, Steve Jobs announced that the iPhone 3G would be available on July
11, 2008. This version added support for 3G networking, assisted-GPS navigation, and a
price cut to $199 for the 8 GB version, and $299 for the 16 GB version, which was available
in both black and white. The new version was visually different from its predecessor in that it
eliminated the flat silver back, and large antenna square for a curved glossy black or white
back. Following complaints from many people, the headphone jack was changed from a
recessed jack to a flush jack to be compatible with more styles of headphones. The software
capabilities changed as well, with the release of the new iPhone came the release of Apple's
App Store; the store provided applications for download that were compatible with the
iPhone. On April 24, 2009, the App Store surpassed one billion downloads.
On June 8, 2009, at Apple's annual worldwide developers conference, the iPhone 3GS was
components, support for faster 3G speeds, video recording capability, and voice control. On
June 7, 2010, at WWDC 2010, the iPhone 4 was announced, which Apple says is its "'biggest
The phone includes an all-new design, 960x640 display, Apple's A4 processor used in the
iPad, a gyroscope for enhanced gaming, 5MP camera with LED flash, front-facing VGA
camera and FaceTime video calling. Shortly after the release of the iPhone 4, it was realized
by consumers that the new iPhone had reception issues. This is due to the stainless steel band
around the edge of the device, which also serves as the phone's cellular signal and Wi-Fi
antenna. The current fix for this issue was a "Bumper Case" for the phone distributed for free
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to all iPhone 4 owners for a few months. In June 2011, Apple overtook Nokia to become the
On October 4, 2011, Apple unveiled the iPhone 4S, which was released in the United States,
Canada, Australia, United Kingdom, France, Germany, and Japan on October 14, 2011, with
other countries set to follow later in the year. This was the first iPhone model to feature the
Apple A5 chip, as well as the first offered on the Sprint network (joining AT&T and Verizon
Wireless as the United States carriers offering iPhone models). On October 19, 2011, Apple
announced an agreement with C Spire Wireless to sell the iPhone 4S with that carrier in the
near future, marking the first time the iPhone was officially supported on a regional carrier's
network.
Another notable feature of the iPhone 4S was Siri voice assistant technology, which Apple
had acquired in 2010, as well as other features, including an updated 8 megapixel camera
with new optics. Apple sold 4 million iPhone 4S phones in the first three days after its
release, which made it not only the best iPhone launch in Apple's history, but the most-
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Apple Tv
At the 2007 Macworld conference, Jobs demonstrated the Apple TV, (previously known as
the iTV), a set-top video device intended to bridge the sale of content from iTunes with high-
definition televisions. The device links up to a user's TV and syncs, either via Wi-Fi or a
wired network, with one computer's iTunes library and streams from an additional four. The
Apple TV originally incorporated a 40 GB hard drive for storage, includes outputs for HDMI
and component video, and plays video at a maximum resolution of 720p. On May 31, 2007 a
160 GB drive was released alongside the existing 40 GB model and on January 15, 2008 a
software update was released, which allowed media to be purchased directly from the Apple
TV. In September 2009, Apple discontinued the original 40 GB Apple TV and now continues
to produce and sell the 160 GB Apple TV. On September 1, 2010, alongside the release of the
new line of iPod devices for the year, Apple released a completely redesigned Apple TV. The
new device is 1/4 the size, runs quieter, and replaces the need for a hard drive with media
streaming from any iTunes library on the network along with 8 GB of flash memory to cache
media downloaded. Apple with the Apple TV has added another device to its portfolio that
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runs on its A4 processor along with the iPad and the iPhone. The memory included in the
device is the half of the iPhone 4 at 256 MB; the same as the iPad, iPhone 3GS, iPod touch
3G, and iPod touch 4G. It has HDMI out as the only video out source. Features include
access to the iTunes Store to rent movies and TV shows (purchasing has been discontinued),
streaming from internet video sources, including YouTube and Netflix, and media streaming
from an iTunes library. Apple also reduced the price of the device to $99.
Software
Apple develops its own operating system to run on Macs, OS X, the latest version being OS
X Lion (version 10.7). Apple also independently develops computer software titles for its OS
X operating system. Much of the software Apple develops is bundled with its computers. An
example of this is the consumer-oriented I Life software package that bundles I Movie, I
Photo and Garage Band. For presentation, page layout and word processing, I Work is
available, which includes Keynote, Pages, and Numbers. I Tunes, QuickTime media player,
Safari web browser, and Software Update are available as free downloads for both Mac OS X
and Windows.
Apple also offers a range of professional software titles. Their range of server software
includes the operating system OS X Server; Apple Remote Desktop, a remote systems
management application; and X san, a Storage Area Network file system. For the
processing; Final Cut Pro, a video production suite; Logic Pro, a comprehensive music
Apple also offers online services with I Cloud, which provides cloud storage and syncing for
a wide range of data, including email, contacts, calendars, photos and documents. It also
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offers I OS device backup, and is able to integrate directly with third-party apps for even
greater functionality. I Cloud is the fourth generation of online services provided by Apple,
and was preceded by Mobile Me, .Mac and I Tools, all which met varying degrees of success.
Apple today announced that OS X Mountain Lion, the ninth major release of the world’s
most advanced desktop operating system, will be available in July. Mountain Lion introduces
more than 200 innovative features, including the new Messages app, Notification Center,
system-wide sharing, Facebook integration, Dictation, Power Nap, AirPlay Mirroring, Game
Center, and the enhanced security of Gatekeeper. With iCloud built into the foundation of OS
X, Mountain Lion makes it easier than ever to keep your content up to date across all your
devices. OS X Mountain Lion will be available in July from the Mac App Store for $19.99
(US). The OS X Mountain Lion Up-to-Date upgrade is available at no additional charge via
the Mac App Store to all customers who purchased a qualifying new Mac system from Apple
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ORGANISATIONAL STRUCTURE OF APPLE
Fig-3
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SAMSUNG GROUP
Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated business, most of
them united under the Samsung brand, and is the largest South Korean chaebol.
Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest
Engineering and Samsung C&T (respectively the world's 35th- and 72nd-largest construction
companies). Other notable subsidiaries include Samsung Life Insurance (the world's 14th-
largest insurance company), Samsung Everland (the oldest theme park in South Korea) and
Cheil Worldwide (the world's 19th-largest advertising agency measured by 2010 revenues).
Samsung produces around a fifth of South Korea's total exports and its revenues are larger
than many countries' GDP; in 2006, it would have been the world's 35th-largest economy.
The company has a powerful influence on South Korea's economic development, politics,
media and culture, and has been a major driving force behind the "Miracle on the Han River".
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Samsung is guided by a singular vision: to lead the digital convergence movement. We
believe that through technology innovation today, we will find the solutions we need t o
tapping into the digital economy, and for people to invent new possibilities. It’s our aim to
develop innovative technologies and efficient processes that create new markets,
enrich people’s lives and continue to make Samsung a trusted market leader.
Samsung grew into a global corporation by facing challenges directly. In the years ahead,
c o m e u p w i t h creative ideas to develop products and services that lead in their markets.
Their ingenuity will continue to chart Samsung’s course as a profitable, responsible global
corporation.
Fig-4
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SAMSUNG HISTORY
Samsung India aims to be the ‘Best Company’ in India by the Year 2006. ‘Best Company’ in
environment in w h i c h t h e C o m p a n y t r i e s t o o p e r a t e s . S a m s u n g a i m s t o
consumers simpler, easier and richer through its superior quality products. “Our aim is to gain
technological leadership in the Indian marketplace even as our goal is to earn the love and
Samsung in India
Samsung India is the hub for Samsung’s South West Asia Regional operations. The South-
West Asia Regional Headquarters looks after the Samsung business in Nepal, Sri Lanka,
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commenced its operations in India in December 1995, today enjoys a sales turnover of
Headquartered in New Delhi, Samsung India has a network of 19 Branch Offices located a l l
Washing Machines is located at Noida, near Delhi. Samsung ‘Made in India’ products
exported to Middle East, CIS and SAARC countries from its Noida
t e c h n o l o g i e s w i t h 2 0 0 4 p a r e n t c o m p a n y s a l e s o f US$55.2Bn and
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Customized products for Indian Consumers
Samsung products to meet the specific needs of Indian consumers. This industry-
aspects of product design, including aesthetics, ergonomics & interface. Through its research
done on consumer preference in India, Samsung has concludes that Indian consumers want
more sound oriented products. Thus, the Samsung televisions for India have a higher sound
automatic models and dries the clothes better than the rest. S a m s u n g w a s h i n g
m a c h i n e s h a v e a n a d d i t i o n a l m e n u t h a t t a k e s c a r e o f t h e l o c a l Indian
wardrobes. They also have a ‘memory re -start’ that takes care of the frequent
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PRODUCT PROFILE
650 Series Full HD LCD TV Developed using our unique Crystal Design with a hint of
rose-red colour accentuating a traditional piano-black bezel frame, the 650 Series LCD TV
features Auto Motion Plus 120Hz, an Ultra Clear Panel, DNI e Pro and Wide Colour
Wide Video MP3 Player (YP-P2) Equipped with Bluetooth and a touch screen interface ,the
YP-P2 lets consumers enjoy vivid videos on a 3-inchwide LCD screen. Samsung’s
proprietary DNSe 2.0technology with Emo Ture™ UI enhances the ultimate multimedia
experience
VRT Front Loading Washer Designed with Vibration Reduction Technology TM (VRT),our
washer dramatically reduces barrel vibration—even at the highest speed. It also reduces
energy and water consumption to the world’s lowest levels. Further, we’ve enhanced washing
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6-in-1 Steam Oven Simple, yet stylish, our 6-in-1 steam oven combines all of the features of
a conventional oven with advanced steam cooking technology to stimulate healthier eating.
Samsung’s versatile steam cooking solution adds a steam function to the conventional oven,
Haptic Touch Screen Phones (SC H-W420/W4200) Built with Touch Wiz UI software, our
Haptic model promises a unique user experience, one that touches all of these. The Samsung
Haptic features one-touch access ,a widget for creating customized desktops and a G sensor
for automatic horizontal rotation of photos and videos .It is designed for the innovative, ‘on-
the-go’ user who demands cutting-edge multimedia features, including a web browser.
enabled HSDPA smart phone boasts a bigger screen than the Black Jack I and includes a jog
wheel. The phone also has cutting features such as a touch screen, Bluetooth, GPS and
wireless LAN.
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Facts about Samsung
affiliated businesses, most of them united under the Samsung brand. Here are some
In 1938, Lee Byung-chull founded Samsung Sanghoe , a small trading company with
forty employees located in Su-dong. It dealt in groceries produced in and around the
city and produced noodles itself. It is in the late 1960's that Samsung Group entered
Lee Byung-chull founded Samsung Group in 1938, naming the start-up company a
Samsung Electronics overtook Sony as one of the world's most popular consumer
electronics brands in 2004 and 2005, and is now ranked #19 in the world overall. In
Quarter 3 of 2011, Samsung has overtaken Apple to become the World's Largest
Smartphone maker
The Samsung Group annually donates around $100 million to the SAMSUNG
Samsung Changwon Hospital, Samsung Cancer Center and Samsung Life Sciences
Research Center.
Samsung Mobile's first ever offering was a car phone it introduced in 1986. Because
of poor reception and sales, manufacturing was halted. From this point until the early
1990s, Samsung Mobile would introduce mobile phone models, but sales were low
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The company has a powerful influence on South Korea's economic development,
politics, media and culture, and has been a major driving force behind the "Miracle on
Compared to other major Korean companies, Samsung survived the 1997 Asian
Samsung became the largest producer of memory chips in the world in 1992, and is
In 1995, it built its first liquid-crystal display screen. Ten years later, Samsung grew
Samsung has also been listed among the top 10 most trusted brands in India by The
Samsung Heavy Industries will be the sole provider of liquefied natural gas (LNG)
storage facilities worth up to US$50 billion to Royal Dutch Shell for the next 15
years.
Samsung is hoping their role in the London 2012 Olympic Games will provide a
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Latest Inventions in Samsung
A seemingly ordinary, transparent piece of glass suddenly illuminates with video. It's
Samsung's new transparent LCD screen, a breakthrough that could one day make any
window into a display or touch screen. Currently, Samsung is only marketing the
transparent screen to showrooms for display cases. But the company has grander visions.
For instance, Samsung has been testing its invention on vending machines in Boston.
The clear glass on the machines' windows can advertise a particular product and display
nutrition information. The spectacle has been a success, with sales in vending machines
equipped with the transparent LCDs up 600% over run-of-the-mill vending machines,
Samsung says.
transparent screen uses ambient light like sunlight or room lighting. That makes the
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product relatively cheap, since a large chunk of the cost of a TV or computer screen is in
the illumination technology. Down the road, Samsung predicts that your bathroom
mirror, a department store window, or even your windows at home could double as an
interactive screen.
The South Korean tech giant Samsung unveiled its 3D Home Theatre, which, according to
the company, the first in the world home theatre to feature 3D technology.
invention that is based on Samsung's rich knowledge in 3D technology. The home theatre
It is worth mentioning that the Samsung HT-C6930W has a 5.1 or 7.1 channel speaker
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Samsung W960 - Smartphone with 3D Display
The South Korean tech giant Samsung plans to release soon its new Smartphone W960. The
most interesting feature of this handset is its built-in 3D technology. According to the
company, Samsung W960 is going to be the first cell phone in the world with a three-
dimensional display that allows users to watch all the content on the phone in 3D without the
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CHAPTER-2
LITERATURE REVIEW
STEVE WEBER(2016)-This is well and truly the era of smartphones. They are ubiquitous
and we can’t do without them. This is a truly incredible phenomenon, considering that not all
that time ago, nobody knew that they needed them. Yet today we cannot imagine a life
without them. Smartphones come loaded with features that make them an indispensable
They enable one to stay perpetually connected, help us bank, trade and entertain ourselves, as
already seem to be well embedded in our lives, their usage and presence in our lives is only
expected to rise. Take the case of healthcare for instance. It is all set to replicate the moves of
retailers who quickly adapted to ecommerce to give firm control to the consumers or in this
Tomi Ahonen- Mobile is the enabling centerpiece of digital convergence. Mobile is the glue
for all other digital industries to use when approaching convergence, but mobile is also the
digital gateway for the real world to join in this global metamorphosis of human behavior.
STEVE WEBER(2017)-What importance does this now ubiquitous device have in our daily
lives.The impact of smartphones in fact is far deeper than we imagine. It doesn’t just make
life more convenient. They are in fact influencing our daily behavior including our
interactions with people including our close friends and family. Our interaction with
smartphones begins soon after we get up, when we begin the day with checking our mails.
We use it on the commute to office and back home and all the time in between.In fact the
smartphone may have connected us all very well by making distance irrelevant, but at the
same time people don’t greet each other at public places like airports and have their eyes
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glued to the screen of the phone instead. People are meeting and calling less often and
Thomas Husson- Mobile is becoming not only the new digital hub, but also the bridge to the
physical world. That’s why mobile will affect more than just your digital operations — it will
transform your entire business.
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Chapter 3
RESEARCH METHODOLOGY
Research Methodology is a way to systematically solve the research problem. The Research
Methodology includes the various methods and techniques for conducting a Research.
“Marketing Research is the systematic design, collection, analysis and reporting of data and
things, concepts or symbols for the purpose of generalizing to extend, correct or verify
art”.
Research is, thus, an original contribution to the existing stock of knowledge making for its
advancement. The purpose of Research is to discover answers to the Questions through the
application of scientific procedures. Our project has a specified framework for collecting data
in an effective manner. Such framework is called “Research Design”. The research process
2.1.1 Descriptive Research: - The research was a descriptive research as it was concerned
where in researcher has no control over variable. He just presents the picture which
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2.2 Methods of Data Collection: - Research work is descriptive in nature. Information has
2.3.1 Primary sources: - Primary data are those, which are collected afresh and for the first
time, and thus happen to be original in character. Primary data has been collected by
conducting surveys through questionnaire, which include both open- ended and close-
ended questions.
2.3.2 Universe of the Study: - The universe of the study included respondents in South
Delhi.
2.3.4 Sample Size: - Sample size is the number of elements to be included in a study.
2.3.5 Sampling Techniques: - The sampling techniques used are convenience sampling
2.3.6 Secondary Sources: - Secondary data are those which have already been collected by
someone else which already had been passed through the statistical process. In this
research project secondary source used were books, online journals and websites.
To analyze the data obtained with the help of questionnaire, following tools were used.
2.4.1 Tools of Presentation: It means what tools were used to present the data in a
meaningful way so that it becomes easily understandable. In this research tools used
2.4.2 Tools of Analysis: In this research the tools of analysis used were Percentage method.
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CHAPTER-4 DATA ANALYSIS AND INTERPRTATION
18-20 10
21-25 14
26-30 16
31-35 10
36 above 10
Chart Title
18-20
21-25
17% 16%
26-30
17% 31-35
23%
36 above
27%
INFERENCE
Age Group between 21-25 & 26-30 uses maximum gadgets so main focus of the company should be on this age
group.
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Q 2) What are the things that you look while purchasing a smart phone ?
More power saver 12%
Looks 21%
Low maintenance cost 5%
Reliability(less chances of breakdown) 40%
Low price 21%
Chart Title
More power
saver
12%
Low price
21%
Looks
22%
Reliability(less
chances of
breakdown)
40%
Low
maintenance
cost
5%
INFERENCE
Still Users prefer to purchase those cells which are good in reliability instead of features that cell has.
46
Q3) How did you get to know about Samsung and Apple ?
Samsung
Friend’s recommendation
45%
Dealer’s recommendation
25%
Advertisement
15%
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Apple
INFERENCE
Respondents get knowledge about the Samsung through Advertisements, after that Friends recommendations
Respondents get knowledge about the Apple through Advertisement , after that family Recommendations.
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Q4) Which smart phone is more easy to use?
Apple 45%
Samsung 55%
Chart Title
45% Samsung
55% Apple
INFERENCE
In this race Samsung is in a position to capture the whole market but they should also know that Apple is not far
away from Samsung.
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Q5) Which Smartphone has more customer satisfaction level?
Apple 58%
Samsung 42%
Chart Title
42% Samsung
Apple
58%
INFERENCE
Apple gives more customer satisfaction level of needs than Samsung gives. As Apple gives warranty full 1year with
the accessories whereas Samsung gives it of for only 6months.
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Q6) Which Smartphone company is better in terms of marketing?
Apple 58%
Samsung 42%
INFERENCE
Apple gives more marketing competition than Samsung as Apple is more creative in terms of clever advertisements
than Samsung.
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Q7) Which Smartphone company gives better software customization features?
Samsung 55%
Apple 45%
Chart Title
45% Samsung
55% Apple
INFERENCE
Samsung gives more attention towards software customization functions than Apple . As Samsung gives more
software satisfaction levels than Apple gives.
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Q8) Which company is better in terms of overall design architecture?
Apple 58%
Samsung 42%
Chart Title
42% Samsung
Apple
58%
INFERENCE
Apple has better deign architecture than Samsung . As Apple gives more attention towards design aspect than
Samsung .
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Q9) Which company is better in terms of better software compatibility ?
Apple 45%
Samsung 55%
Chart Title
45% Samsung
55% Apple
INFERENCE
In this race software compatibility Samsung is in a position to capture the whole market but they should also know
that Apple is not far away from Samsung.
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Q10) Which company provides better battery life ?
Apple 58%
Samsung 42%
Chart Title
42% Samsung
Apple
58%
INFERENCE
Apple has better battery life than Samsung . As Apple gives more attention towards battery performance than
Samsung .
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CHAPTER-5
CONCLUSION AND RECOMMENDATIONS
CONCLUSION
SAMSUNG : To compete with Apple , Samsung should focus on increase its value
proposition in the smart phone market . Samsung could develop new products having stylish
and modern design in order to attract buyers who expect stylish , trendy and fashionable
smart phones On the other hand . Samsung should keep on producing the existing models of
smart phones which are relatively less costly to tap the middle class and lower upper class of
population . A strong focus on R&D and taking advantage of being the first mover in
launching . As a result , the market share of Samsung would increase and has more strength
in the competition with Apple.
APPLE : From the result of the statistic tests, many Apple's user are trendy and some of
them are short -term user. In order to keep these customers, Apple should always produce
new products to avoid losing them.
Beside the result reveal that there is a relationship between age group of the interviewer and
the reasonable price they think . The lower age group of the reasonable price of a smart phone
they think . Apple could attract young buyer by lowering its price . for instance . Apple can
produce new smart phones with lower cost and hence to lower the price. As a result Apple
could increase its market share , even attract the users of different brands of smart phone.
Apple’s product line has grown rapidly in the past few years. What we have found to be the
most interesting about Apple is how they are very innovative and early adapters. Samsung
stands on the pillars of innovation and excellent customers services. Samsung and Apple have
a good market share but they have to change their strategies for more coverage of market
share.
FINDINGS
Samsung is the company which basically knows the mind-set of maximum citizen &
they know which product is helpful for Increasing sales.
It’s water tight pack department competition between two Giant Companies Apple & Samsung
It shows that there is very high competition between two giant organizations named APPLE &
SAMSUNG.
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In this race Samsung is in a position to capture the whole market but they should also know that Apple is
not far away from Samsung.
Still Users prefer to purchase those cells which are good in looks instead of features that cell has.
In this race Samsung is in a position to capture the whole market but they should also know that Apple is
not far away from Samsung.
Apple gives more customer satisfaction level of needs than Samsung gives. As Apple gives warranty full 1year with
the accessories whereas Samsung gives it of for only 6months
RECOMMEDATIONS
Apple has good brand image in the field of MP3/PVP. But Apple is not popular in
Laptops and Pcs. Company should also promote these products and utilize its brand
image.
Apple is not advertising much for its product frequently in television channel etc.
advertising should be made frequent to let the people remembered the name of Apple.
Relation between the customer and company is the base of growth for any company.
Company should maintain good relationship with its big customers such as
institution, corporate, school, colleges and should also have good relation with the
end users.
Company can send cards and invitation to the customer from time to time or on
certain occasion.
Hoarding of company product should be kept at prime location where maximum
people can see it.
Until and unless after sale service of the company is not good, it is not possible for the
company to increase the sale.
Apple though has very efficient and effective after sale service but there are areas of
improvement.
IPod is considered to be a trend setter and one of the most wanted items for the
teenagers. This image must be enhanced to even adults owning an iPod and
associating with it.
It is also meant for people who like to be simple, and that is why the design of the
iPod is simple. But this aspect is forgotten by the consumers and should be revived.
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BIBLOGRAPHY
Books
Websites
www.samsung.com/in/
www.Apple.com/in/
quotes.wsj.com/AAPL
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APPENDIX
QUESTIONAIRE
Q1. Please mention your age group
18-20
21-25
26-30
31-35
36- Above
Q 2) What are the things that you look while purchasing a smart phone ?
More power saver
Looks
Low maintenance cost
Reliability(less chances of breakdown)
Low price
Q3) How did you get to know about Samsung and apple ?
Family information
Friend’s recommendation
Dealer’s recommendation
Advertisement
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Q6) Which Smartphone company is better in terms of marketing ?
Apple
Samsung
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