Project Report

on

“MARKETING STRATEGIES OF BANK FOR FINANCIAL

PRODUCTS IN SBI”

Submitted to:

Mr. Rajkumar Chauhan

Project Supervisor

by

Rajendra Singh
Roll No. 7176500029
BBA-VI Semester
2018
to

M.J.P. ROHILKHAND UNIVERSITY BAREILLY U.P.

DEPARTMENT OF MANAGEMENT STUDIES

SHREE SATYA COLLEGE OF HIGHER EDUCATION
LODHIPUR RAJPUT, DELHI ROAD, MORADABAD (U.P.)
 “MARKETING STRATEGIES OF BANK FOR FINANCIAL PRODUCTS
IN SBI”
by

RAJENDRA SINGH
BBA VI SEMESTER

SUBMITTED TO DEPARTMENT OF MANAGEMENT STUDIES IN THE PARTIAL

FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

AT THE

SHREE SATYA COLLEGE OF HIGHER EDUCATION

2018

Signature of student-------------------------------------------------------------------------------------------------------------

Department of Management Studies

2018

Certify by--------------------------------------------------------------------------------------------------------------------------

Mr. Rajkumar Chauhan

Project Supervisor

Accepted by-----------------------------------------------------------------------------------------------------------------
Dr. Deepti Gupta

(Principal)
 ACKNOWLEDGEMENT

It is my pleasure to acknowledge the assistance of a number of people without whose help this

project report could not be completed.

I wish to acknowledge my indebtedness to Mr. D. K. Malik (Chairman, SSIM), Mr. V.K.S.

Malik (Vice Chairman, SSIM), and Dr. Deepti Gupta (Principal).

I have been assisted by Mr. Rajkumar Chauhan (Course Co-ordinator, BBA) who deserves

special thanks for his valuable boost and co-operation by which I could see my efforts of making

the project.

I express my profound sense of gratitude to my Project guide Mr. Rajkumar Chauhan for

giving encouragement in taking up the project.

I am also thankful to all my faculties for motivating and librarian for making available to me the

important books in the library and the necessary guidance for this project.

At last but not the least, I express my thanks to my parents, who provided me support throughout

this project. They have been a perennial source of inspiration for me.

I am too small so thank GOD for anything & everything.

Rajendra Singh
BBA-6th sem
Roll No-7176500029

i
 STUDENT DECLARATION

I Rajendra Singh hereby declare that this Project Report entitled “MARKETING

STRATEGIES OF BANK FOR FINANCIAL PRODUCTS IN SBI”, submitted in the partial

fulfillment of the requirement of Bachelor of Business Administration (BBA) from Shree Satya

College of Higher Education, Moradabad. It is based on primary & secondary data found by me

in various departments, books, magazines and websites & Collected by me under the guidance of

my Project guide Mr. Rajkumar Chauhan.

Rajendra Singh
BBA 6th Semester
Roll No. 7176500029

ii
 CONTENTS

Chapter No. Title Page No.

(i) Acknowledgement i

(ii) Student Declaration ii

1. Introduction 1-7

2. Objective of the study 8-9

3. Scope of the Study 10-11

4. Company Profile 12-38

5. Review of Literature 39-44

6. Research Methodology 45-47

7. Use & Importance of Topic 48-49

8. Analysis of Data and Findings 50-51

9. Conclusion 52-53

10. Suggestions & Recommendations 54-55

11. Limitations 56-57

Bibliography 58-59

Annexure:-Questionnaire 60-62