Professional Documents
Culture Documents
Cecilia Ng
POSITIONING WOMEN IN MALAYSIA
Class and Gender in an Industrializing State
D. Stienstra
WOMEN’S MOVEMENTS IN INTERNATIONAL ORGANIZATION
Sandra Whitworth
FEMINISM AND INTERNATIONAL RELATIONS
Gillian Youngs (editor)
POLITICAL ECONOMY, POWER AND THE BODY
Global Perspectives
Edited by
Gillian Youngs
Lecturer
Centre for Mass Communication Research
University of Leicester
First published in Great Britain 2000 by
MACMILLAN PRESS LTD
Houndmills, Basingstoke, Hampshire RG21 6XS and London
Companies and representatives throughout the world
A catalogue record for this book is available from the British Library.
ISBN 978-0-333-71924-4 ISBN 978-0-333-98390-4 (eBook)
DOI 10.1057/9780333983904
Any person who does any unauthorised act in relation to this publication may be liable to
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with the Copyright, Designs and Patents Act 1988.
This book is printed on paper suitable for recycling and made from fully managed and sustained
forest sources.
10 9 8 7 6 5 4 3 2 1
09 08 07 06 05 04 03 02 01 00
Contents
Acknowledgements xi
Introduction 1
v
vi Contents
Index 200
List of Tables
vii
Notes on the Contributors
Charlotte Hooper has recently completed her PhD, ‘Manly States: Mas-
culinities, International Relations and Gender Politics’ (for which she
thanks the Economic and Social Science Research Council for financial
support) and is currently involved in developing and teaching a new
master’s degree in gender and international relations in the Politics
Department of Bristol University. Recent and forthcoming publications
include focus on the relationships among masculinist practices, mul-
tiple masculinities and international relations.
Jan Jindy Pettman is Reader and Director of the Centre for Women’s
Studies at the Australian National University. She is author of Worlding
Women: a Feminist International Politics, and has written extensively on
the gendered politics of nationalism, and on the international political
economy of sex. She is co-editor (with Gillian Youngs and Kathy Jones)
of the International Feminist Journal of Politics.
viii
Notes on the Contributors ix
x
Acknowledgements
Thanks to all the contributors for their work, creativity and patience
with the editing process; all those at British International Studies Asso-
ciation and International Studies Association panels, where earlier ver-
sions of chapters were presented, for the comments and suggestions
that have contributed to what appears here; series editor Tim Shaw and
Aruna Vasudevan and Tim Farmiloe at Macmillan for their encourage-
ment and enthusiasm for the project; and last, but certainly not least,
Keith Baldock for his valued editorial assistance throughout.
xi
Introduction
In common with much of IR and IPE this volume focuses on power but
it does so by exposing, analysing and challenging the abstractions
which dominate mainstream disciplinary thinking. It brings the macro
level most common to IR and IPE into contact with the micro level and
thus offers fresh ways for thinking through, for example, structure/
agency dynamics.2 There are three major themes relating to power
which run through the volume and which are interrogated in a range of
ways by different chapters:
1
2 Political Economy, Power and the Body
Embodied identities
Chapter 7 by Marc Williams, ‘The Political Economy of Meat: Food,
Culture and Identity’, argues that of all the foods we eat meat is ‘prob-
ably the most controversial’, having ‘attached to it more taboos than
any other food source’. Williams’ discussion assesses ‘non-economic
factors’ in the production and consumption of meat, ‘the cultural
reasons behind meat-eating’. He emphasizes eating as ‘a social act’ and
argues for ‘an awareness that the body/subject is constructed in relation
to food, itself contexualized in a world of multiple meanings’.
6 Political Economy, Power and the Body
Notes
1 For indicative purposes only, capital letters are used in this volume to refer to
the fields of study or disciplines, for example IR and IPE, and lower case to
refer to the substantive realms to which they are attached, for example inter-
national relations. This is not to suggest a separation of theory and practice.
Indeed, a number of chapters explore the explicit links between them. It is
just to assist the reader. See Hollis and Smith (1990: 10).
2 For discussion of associated issues see Youngs (1999).
References
Hollis, M. and S. Smith (1990) Explaining and Understanding International Relations
(Oxford: Clarendon Press).
Youngs, G. (1999) International Relations in a Global Age (Cambridge: Polity).
Part I
Embodied Political Economy
1
Embodied Political Economy or
an Escape from Disembodied
Knowledge
Gillian Youngs 1
11
12 Political Economy, Power and the Body
This chapter seeks to argue that it has taken the arrival and develop-
ment of gender analysis to begin to address the question in any sub-
stantial way. Much remains to be said about this process and the nature
of its importance more broadly to IR and IPE as fields of study, and it is
the intention here to contribute to the debate on this topic (see also
Tickner 1997; Youngs 1999). More than any other form of critique,
gender analysis has demonstrated straightforwardly and emphatically
that social relations concern the exercise of power to the advantage of
some and the disadvantage of others in human terms. Thus, to deepen
our understanding of power, we must address them in such terms.
An Escape from Disembodied Knowledge 13
Thus, when gender analysis reveals them, as in the cases quoted above,
the conceptual disruption includes spatial dimensions.
that make them work, influence them and are affected by them in con-
trasting locations. ‘Locations’ has an expanded meaning here, taking in,
for example, various geographical, social and institutional contexts.
Contributions in this volume are further examples of work which
directly address the need for a contingent sense of the state, as well as
the market, a propensity to rescue the two categories from static con-
ceptual constraints and explore how their processes are changing,
including in interconnected ways. This involves grounded analysis
which locates such processes and their generalities and particularities in
certain times and social spaces and investigates how groups and indi-
viduals are negotiating them and are affected by and affecting them
(see, in particular, the chapter by Parpart in this volume). The import-
ance of this grounded form of investigation has been emphasized by
attention to the phenomenon known as globalization. 6 Through the
concept of globalization, the growing complexities of interconnected-
ness, particularly among social spaces at great distances from one
another, is explored, in part at least, in order to understand how state/
market dynamics and linkages are changing. Central focus is placed on
global and local relations and inter-relations. The meanings of state and
market boundaries are openly examined rather than assumed, includ-
ing in relation to the movements of capital, companies, and people (see
the chapter by Pettman in this volume and Youngs forthcoming) as
well as of goods and services with material and symbolic values (see, for
example, the chapters by Williams and Weber in this volume). Political
economy takes on new significance as an approach to understanding
the world because in studies of globalization there is overt recognition
of the major influence of political-economic transformation.
But what is needed is a political economy in search of ‘the actual ter-
ritories’ and social spaces ‘where much globalization materializes [my
emphasis] in specific institutions and processes’ (Sassen 1996: 5). Terri-
toriality and spatiality are key categories of investigation and incorpor-
ate the new challenges of negotiating the meanings and impacts of the
virtual spaces of computerized stock market systems and the Internet
and their embedded connections with wider more obviously material
social spaces and processes of state and market varieties (Agnew and
Corbridge 1995: 95–9; Epstein 1996). Communications technologies of
all kinds facilitate globalization and play major roles in defining its
characteristics, especially those related to radical transformations in
time/space linkages (Mohammadi 1997).
Anthony Giddens (1991: 21) has referred to the ‘disembedding . . . of
social relations from local contexts of interaction and their restructuring
An Escape from Disembodied Knowledge 17
One of the most disturbing trends today is the vast expansion in the
numbers of unemployed and never-employed people in all the
highly developed countries. And masses of poor in the developing
countries lack access to the means for survival. Thus, while no pre-
cise measure is available, a growing body of evidence signals that
economic globalization has hit at some of the major conditions that
have hitherto supported the evolution of citizenship and particularly
the formation of social rights.
(Sassen 1996: 37–8. See also UNDP 1997 and Youngs 1997a)
Public/private dualities
With a strong awareness of the ways in which power works through dis-
courses, the problem of the disappearing body comes to the fore. For it
is the continual and pervasive restatement of disembodied perspectives
in dominant discourses related to state and market that perpetuates and
supports the abstract notions of them. The effect of dominant disem-
bodied discourses is to efface embodied experience on a continuing
basis. Thus, it is crucial to combine an emphasis on the materiality of
the body and of discourse. 9 They are both material in the structures and
practices of IPE in interconnected fashion. And it is through explora-
tion of these interconnections that the precise ways in which power
relations work can be seen, including the ways in which resistances are
articulated and practised and, thus, how they contribute to change (see,
in particular, the chapter by Parpart in this volume). In fact, it is
through such exploration that the precise nature of their materiality
can be revealed. Binding attention to the materiality of bodies and dis-
courses together also provides an active sense of the subject and subject-
ivity. People are no longer hidden behind the statistics of disembodied
frameworks, which tend to gesture toward them only as some passive
backdrop to the workings of IPE. They become present in very particular
and influential ways as living and acting subjects engaging with struc-
tural forces and negotiating them, often with transformative intentions
or effects. The discourses through which these processes occur and their
institutionalized settings also come alive in an analytical sense because
focus is placed on their operation, their procedures and the interactions
that reaffirm and test their foundational qualities.
The sense of ‘institutionalized settings’ referred to here is extensive in
social and spatial respects. First and foremost, in terms of IPE, we are
clearly addressing state and market forms. Secondly, we are dealing with
the familiar institutions of the law, various bureaucracies associated
with state and market interests and commercial concerns. Thirdly, we
22 Political Economy, Power and the Body
In the taboo on the object of speech, and the ritual of the circum-
stances of speech, and the privileged or exclusive right of the speak-
ing subject, we have the play of three types of prohibition which
intersect, reinforce or compensate for each other, forming a complex
grid which changes constantly.
(Foucault 1984: 109–10)
Conclusion
This chapter has travelled a long way from its starting point: that of a
student fresh to IR with concerns about how the discipline conceived of
an inhabited – peopled – world. The journey through IPE started with
strong hopes because of its concerns with political-economic factors
and, thus, more overtly with issues of inequality. But still the problem
of abstractions meant that too much of what counted was hidden from
view. These abstractions, in their constant repetition through dominant
perspectives, presented a disembodied world where the lives and experi-
ences of people, the basics of social relations of power, were left unre-
vealed, treated as of little or no significance.
This common sense of mainstream IPE just didn’t make sense: too
much was missing. Top of the list substantively and analytically was the
question of gender, not least because of its direct explanatory relevance
to the reductive and distorted public lens17 on the world. When the pub-
lic world, as presented, depended so heavily on the gendered construc-
tion of relations in public/private terms, how could these not feature as
part of the explanation of international economy?
Intrinsic to a disembodied standpoint was a continually assumed mas-
culinist interpretive framework. Feminist theory provided the tools to
26 Political Economy, Power and the Body
Notes
1 Earlier versions of this chapter were presented at the Second Pan-European
Conference in International Relations, September 13–16, 1995, Paris, and the
38th International Studies Association Annual Convention, Toronto, March
18–22, 1997. I am grateful to participants for their comments which have
contributed to this revised version.
An Escape from Disembodied Knowledge 27
2 See Steve Smith’s (1995: 10) critical discussion of how ‘normative reasoning’
has been framed as standing outside the dominant form of ‘technical real-
ism’ in the study of IR. See also Brown (1992).
3 One of the clearest explanations of structural influences remains Cox (1981).
4 See also, in this context, Maclean’s (1984) critical discussion of the concept
of ‘interdependence’.
5 I would note, in particular, the work of Rob Walker and Richard Ashley in
this area.
6 On this general area see, for example, Harvey (1990), Giddens (1991), Boyer
and Drache (1996), Kofman and Youngs (1996). See also Sassen (1996) and
Strange (1996).
7 For more detailed discussions of points in this section see Youngs (1999 and
forthcoming).
8 This is very much a Foucaultian point. See Foucault (1971).
9 Ibid.
10 Various aspects of Michel Foucault’s work are relevant here. See especially
Foucault (1961; 1963; 1966; 1975).
11 In relation to this point see Chris Weedon (1987) on ‘feminist poststructur-
alism’.
12 For details of the Foucault reference from which this translated material is
drawn see Foucault (1971). On discourse and IR see, in particular, Der Der-
ian and Shapiro (1989) and J. George (1994).
13 On the relationship of Foucault’s work to feminist perspectives see McNay
(1992) and Sawicki (1988).
14 AIDS has been a key issue to arouse debate in this area. See, for example,
Watney (1997).
15 Critiques of the reductionism of state-centrism are relevant here. See espe-
cially Ashley (1984) and Youngs (1999).
16 These points are explored in more detail in Youngs (forthcoming). See also
Chang and Ling (forthcoming).
17 See Peterson and Runyan’s (1993) discussion of the ‘gender lens’.
References
Agnew, J. and S. Corbridge (1995) Mastering Space: Hegemony, Territory and Inter-
national Political Economy (London: Routledge).
Ashley, R. K. (1984) ‘The Poverty of Neorealism’, International Organization 38 (2),
pp. 225–86.
Ashley, R. K. and R. B. J. Walker (1990) ‘Reading Dissidence/Writing the Discip-
line: Crisis and the Question of Sovereignty in International Studies’, Interna-
tional Studies Quarterly 34 (2), pp. 367–416.
Baldwin, D. A. (1993) Neorealism and Neoliberalism: the Contemporary Debate (New
York: Columbia University Press).
Boyer, R. and D. Drache (eds) (1996) States Against Markets: the Limits of Global-
ization (London: Routledge).
Brown, C. (1992) International Relations Theory: New Normative Approaches (Hemel
Hempstead: Harvester Wheatsheaf).
28 Political Economy, Power and the Body
Cerny, P. G. (1996) ‘What Next for the State?’, in E. Kofman and G. Youngs (eds)
Globalization: Theory and Practice (London: Pinter), pp. 123–37.
Chang, K. A. and L. H. M. Ling (forthcoming) ‘Global Restructuring and Its
Intimate Other: Filipina Domestic Workers in Hong Kong’, in M. Marchand
and A. S. Runyan (eds) Gender and Global Restructuring (London: Routledge).
Cox, R. W. (1981) ‘Social Forces, States and World Orders: Beyond International
Relations Theory’, Millennium: Journal of International Studies 10 (2), pp. 127–55.
Cox, R. W. (1994) ‘Global Restructuring: Making Sense of the Changing Interna-
tional Political Economy’, in R. Stubbs and G. R. D. Underhill (eds) Political
Economy and the Changing Global Order (London: Macmillan), pp. 45–59.
Dean, J. (ed.) (1997) Feminism and the New Democracy: Resiting the Political (Lon-
don: Sage).
Der Derian, J. and M. Shapiro (1989) International/Intertextual Relations: Postmod-
ern Readings of World Politics (New York: Lexington Books).
Drache, D. (1996) ‘From Keynes to K-Mart: Competitiveness in a Corporate Age’,
in R. Boyer and D. Drache (eds) States Against Markets: the Limits of Globaliza-
tion (London: Routledge), pp. 31–61.
Enloe, C. (1989) Bananas, Beaches and Bases: Making Feminist Sense of International
Politics (London: Pandora).
Enloe, C. (1993) The Morning After: Sexual Politics at the End of the Cold War
(Berkeley, CA: University of California Press).
Epstein, G. (1996) ‘International Capital Mobility and the Scope for National
Economic Management’, in R. Boyer and D. Drache (eds) States Against Mar-
kets: the Limits of Globalization (London: Routledge), pp. 211–24.
Foucault, M. (1961) Folie et déraison. Histoire de la folie à l’âge classique (Paris:
Plon). Trans. by R. Howard (1965) as Madness and Civilization (New York: Pan-
theon).
Foucault, M. (1963) Naissance de la clinique. Une archéologie du regard medical
(Paris: Presses Universitaires de France). Rev. edn 1972. Trans. by A. S. Smith
(1973) as The Birth of the Clinic: an Archaeology of Medical Perception (New York:
Pantheon).
Foucault, M. (1966) Les mots et les choses (Paris: Éditions Gallimard). Trans. by
A. S. Smith (1970) as The Order of Things (London: Tavistock).
Foucault, M. (1971) L’ordre du discours (Paris: Éditions Gallimard). Trans. by I.
McLeod (1984) as ‘The Order of Discourse’, in M. Shapiro (ed.) Language and
Politics (Oxford: Basil Blackwell), pp. 108–38.
Foucault, M. (1975) Surveiller et punir: Naissance de la prison (Paris: Éditions Galli-
mard). Trans. by A. Sheridan (1977) as Discipline and Punish: the Birth of the
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Foucault, M. (1976) Histoire de la sexualité 1: la volonté de savoir (Paris: Éditions
Gallimard). Trans. by R. Hurley (1981) as The History of Sexuality: an Introduc-
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2
Disembodiment, Embodiment and
the Construction of Hegemonic
Masculinity
Charlotte Hooper
Introduction
IPE is very much a material discipline. At its heart are questions about
the social and political distribution of resources and the fulfilment of
material needs including, at the most basic level, the physical require-
ments of the body (food, water, shelter, clothing, medical care and so
on). It is, therefore, supremely ironic that such a discipline should be
built around a depiction of humanity which appears both physically dis-
embodied and socially disembedded: namely the abstract ‘rational actor
model’. 1 Of course, the reason it has been built around this model is that
in its atomistic, individualistic, self-interested, market-oriented perspect-
ive, it represents ‘homo economicus’ (Hollis and Smith 1990), a subjectiv-
ity which is central to the ‘social epistemology’2 of capitalist modernity.
Among other criticisms of a ubiquitous model that promotes and reflects
a capitalist sensibility, it is now a commonplace observation in feminist
circles that it is both masculinist and ethnocentric (see, for example,
Tickner 1992; Peterson 1992; Nicholson 1990). The notion that a univer-
sal model of humanity can be divorced and abstracted from issues of
embodiment and social context has been shown to be false.
Having charted its inadequacies (as discussed below), it is tempting
for feminist and fellow critics to dismiss the rational actor model with-
out much further consideration and concentrate on the search for con-
ceptions of identity and subjectivity which can take account of both
social embeddedness and physical embodiment more adequately – an
urgent task in the case of critical GPE. However, the rational actor
model is not only an exclusionary masculinist abstraction. Through the
power of discourse to shape and inform material social practices, which
in turn produce particular subjectivities and forms of embodiment, it
31
32 Political Economy, Power and the Body
has a much more concrete presence which in part underpins its popu-
larity. As well as a philosophical history rooted in (masculinist) enlight-
enment thinking, it also has a gendered social and political history
which relates to and has informed the gender identities of numerous
actual embodied men. There is a contradiction between this embodied
social history and the apparent disembodiment of the model. In order
to appreciate fully the power of the model, it is important to expose this
contradiction and uncover the hidden connections between the
abstract model and the embodied identities of bourgeois men who can
and do identify with its characterization of humanity.
It is this social history of embodiment of an apparently disembodied
model which this chapter seeks to explore, to relate the qualities
embedded in the model to the subjectivity, the experiences of selfhood
and embodiment of bourgeois men. Starting with a discussion of the
relationship between discourse and embodiment in construction of
gender identity, it will move on to discuss some of the ingredients of
both the model and the bourgeois masculine subjectivity which it is so
closely entwined with, and to consider the social conditions which nur-
ture such a subjectivity. The importance of this subjectivity to the social
epistemology of modernity and modern political economy will also be
considered. The chapter ends with reference to debates about whether
this bourgeois rational subjectivity so central to capitalist modernity is
being significantly undermined by the contemporary communications
revolution and the arrival of postmodernity.
fication as a lifelong process, which may involve the body and the psy-
che intimately but is not rooted in either of them. A broadly ‘discursive’
approach to gender argues that gender identities, however foundational
they feel, are in fact the sedimented effects of the constant repetition of
gender-producing practices which involve the body (see, for example,
the chapters by Zalewski, Parpart and Neale in this volume). Such a per-
spective is often associated with post-structuralist feminists such as
Judith Butler (1990) who put their emphasis on the language of sex and
gender and the organizing power of knowledge. For Butler (1990: 336),
gender identity is an idealized ‘fantasy’ which produces ‘the effect of an
inner core or substance, but produces this on the surface of the body’.
Butler’s analysis of discourse relies on a ‘linguistic foundationalism’,
which reduces the body to a textual surface (Bordo 1993: 291).
Although she uses the language of Foucault, her analysis suffers from a
lack of historical contextualization and her notion of discourse appears
to exclude the dimension of material institutional practices in which
the body is enmeshed. As Susan Bordo argues:
This section spells out the relationships between the rational actor
model, philosophical discourse, historical developments and the
Disembodiment, Embodiment, Hegemonic Masculinity 35
desire and the rise of utilitarian beliefs, but was also dependent on
structural changes (Cocks 1989).
Philosophically speaking, bourgeois rational masculinity is a subject-
ivity rooted in enlightenment thinking. In philosophical terms it is
organized around a series of gendered dualisms including public/
private, mind/body, rational/emotional and inside/outside divisions.
These dualisms serve two related purposes. Firstly, they define and loc-
ate the bourgeois rational actor in relation to feminized and marginal-
ized ‘others’ – this is the masculinist and ethnocentric aspect. Secondly,
and perhaps more pertinently to this chapter, they help structure the
embodied subjectivities of bourgeois men themselves.
Disembodiment
Rational/emotional divisions
around reason and control. Both Kantian thought and Protestant cul-
ture posit an inner freedom from emotionally-driven inclinations as
the ideal (Seidler 1987). Just as the body, with its involuntary processes
and frailties, poses a threat to masculinity and pure reason, so too do
emotions and desires. Acting only from reason and duty serves to
strengthen the autonomy of men, otherwise they are in a position of
servitude, when reason becomes a slave to the passions. Therefore, self-
control over one’s emotions has come to be one of the hallmarks of
masculinity. Feelings and emotions are seen as both imperilling mascu-
line superiority and questioning the sources of masculine identity.
Because of this, as Victor Seidler (1987: 86–90) argues, emotional and
dependency needs as well as sexual desires are transformed into issues
of performance and control. With their identity defined in opposition
to ‘feminine’ dependency, emotionality and bodily enslavement, men
have become by and large instrumentalist in thought and goal-oriented
in action (Seidler 1989: 12).
Modern masculinity, for Seidler, has become a constant battle to con-
trol one’s body and repress one’s emotions. Satisfaction (including
sexual satisfaction) is measured in terms of performance targets, and
any display of emotion or recognition of human frailty is the ultimate
‘feminine’ taboo. This type of instrumental sensibility is widely recog-
nizable and is graphically illustrated by a conversation with a white
male physicist reported by Carol Cohn (1993: 227), who told her that
while working with a group of colleagues on the modelling of ‘counter-
force attacks’:
As men we are very out of touch with our feelings – we have had the
language of feeling beaten out of us, often literally, during child-
hood. Those feelings we are left with have acquired connotations
which make us shun or misapply them. So – love and warmth imply
shame; joy and delight imply immaturity; anger and frustration
imply physical violence. We need to reclaim our feelings and shed
the connotations – to learn that feeling is good for us.
(Quoted in Middleton 1992: 119)
the social positions of the persons involved and the power relationships
in which they are enmeshed.
While the examples given here may reflect social change and a weak-
ening of the bourgeois rational model in its pure form, it also shows
that while the gendered dichotomies of modernity, such as the
rational/emotional, structure masculine subjectivity, there is no simple
one-to-one relationship. The picture is complicated by elements of other
legitimate models of masculinity in cultural circulation (such as the
citizen-warrior, or the honour/patronage model, for whom displays of
emotion are not taboo). Such elements compete or sometimes combine
with the bourgeois rational model in a variety of hybrids. For example,
images of patriarchal privilege, luxury status symbols, and the signs of
personal patronage (such as through ‘the old school tie’) still pervade
such business publications as The Economist, while warrior imagery,
physical fitness and battle metaphors also abound (Hooper 1998).
While it is possible to generalize about the relationship between
enlightenment dualisms and bourgeois masculine subjectivity, without
a recognition of the inevitably complex mix of discursive constructions
and institutional processes informing any particular event, it is all too
easy to diagnose simplistic cures, or merely reinforce masculinist
assumptions rather than deconstruct them.
...in our view, biological and social systems are both subject to
evolutionary processes and for that reason share certain similarities.
They are complex systems that exhibit selection pressures, and
cooperative and synergistic features; and in their transformations
they employ innovation and thrive on innovation.
(Modelski and Poznanski 1996: 316)
Conclusions
The rational actor model is not a universal model of the human self,
despite its pretensions. Nor is it simply a masculinist discursive con-
struction pertinent to liberal and realist theories of IR and IPE. It is an
Disembodiment, Embodiment, Hegemonic Masculinity 47
Notes
1 While individual theorizations vary, basically rational actors are deemed to
operate as isolated atomistic individuals who instrumentally rank a number
of preferences or goals in order of priority, and, taking account of the risks
involved in pursuing different strategies to achieve these goals, act accord-
ingly. In this schema, the rational actor appears not only physically disem-
bodied but socially disembedded, and physical needs are translated into
abstract preferences.
2 See below for a discussion of this concept.
Disembodiment, Embodiment, Hegemonic Masculinity 49
3 See, for example, Connell (1993), Cornwall and Lindisfarne (1994) and Brod
and Kaufman (1994).
4 The term ‘hegemonic masculinity’ is taken from Connell’s (1987) work on
hegemonic and subordinate forms of masculinity. ‘Hegemonic masculinity’
is the culturally dominant form in a hierarchy of masculinities.
5 Theweleit (1987) has shown how misogynist thinking in the pre-Nazi Ger-
man ‘Freicorps’ focused on an analogy between women’s bodily functions
and bodily fluids and the formless, amorphous masses as threatening to the
well delineated male ‘self’.
6 In the racist colonial ranking of masculinities, the notion of sexual contin-
ence played a crucial role. Sexual continence was the mark of ‘civilization’
which distinguished male British imperialists from their subjects. White
men’s imperial protective role was guaranteed by the need to guard white
women’s ‘purity’ (and their sexual continence, presumably, was assisted by
white women’s apparent absence of sexual desire).
7 Thomas Nagel quoted by Bordo (1993: 217).
8 For example, Seidler’s roots were with the Achilles Heel Collective – which,
although its analysis of gender was rather simplistic, was a pro-feminist con-
sciousness-raising group (see Metcalf and Humphries 1985). Rather more sus-
pect in feminist terms is the work of Robert Bly (1990) – see Kimmel and
Kaufman (1994) or Connell (1995) for critical discussion.
9 As Donna Haraway (1997: 72) argues, copyright represented the author as
‘proprietor of the work and of the self’.
References
Ashley, R. K. (1989) ‘Living on Border Lines: Man, Poststructuralism, and War’,
in J. Der Derian and M. Shapiro (eds) International/Intertextual Relations:
Postmodern Readings of World Politics (Lexington, MA: Lexington Books),
pp. 259–321.
Benhabib, S. (1992) Situating the Self: Gender, Community and Postmodernism in
Contemporary Ethics (Cambridge: Polity).
Bly, R. (1990) Iron John (Shaftesbury, Dorset: Element).
Bordo, S. (1993) Unbearable Weight: Feminism, Western Culture and the Body (Lon-
don: University of California Press).
Braidotti, R. (1994) Nomadic Subjects: Embodiment and Sexual Difference in Contem-
porary Feminist Theory (New York: Columbia University Press).
Brod, H. and M. Kaufman (eds) (1994) Theorizing Masculinities (London: Sage).
Butler, J. (1990) ‘Gender Trouble, Feminist Theory and Psychoanalytic Discourse’,
in L. J. Nicholson (ed.) Feminism/Postmodernism (London: Routledge), pp. 324–40.
Chapman, R. and J. Rutherford (eds) (1988) Male Order: Unwrapping Masculinity
(London: Lawrence and Wishart).
Cocks, J. (1989) The Oppositional Imagination: Feminism, Critique and Political
Theory (London: Routledge).
Cohn, C. (1993) ‘Wars, Wimps and Women: Talking Gender and Thinking War’,
in M. Cooke and A. Woolacott (eds) Gendering War Talk (Princeton, NJ: Prince-
ton University Press), pp. 227–46.
50 Political Economy, Power and the Body
Mort, F. (1988) ‘Boy’s Own? Masculinity, Style and Popular Culture’, in R. Chap-
man and J. Rutherford (eds) Male Order: Unwrapping Masculinity (London: Law-
rence and Wishart), pp. 193–224.
Nicholson, L. J. (ed.) (1990) Feminism/Postmodernism (London: Routledge).
Pateman, C. (1988) The Sexual Contract (Cambridge: Polity).
Peterson, V. S. (1992) ‘Introduction’, in V. S. Peterson (ed.) Gendered States: Fem-
inist (Re)Visions of International Relations Theory (Boulder, CO: Lynne Rienner),
pp. 1–29.
Ramazanoglu, C. and J. Holland (1993) ‘Women’s Sexuality and Men’s Appropri-
ation of Desire’, in C. Ramazanoglu (ed.) Up against Foucault: Explorations of
Some Tensions between Foucault and Feminism (London: Routledge), pp. 239–64.
Rose, G. (1993) ‘Spaces of the Future’, in J. Bird, B. Curtis, T. Puttnam, G. Robert-
son and L. Tickner (eds) Mapping the Futures: Local Cultures, Global Change
(London: Routledge), pp. 70–86.
Seidler, V. J. (1987) ‘Reason, Desire and Male Sexuality’, in P. Caplan (ed.) The
Cultural Construction of Sexuality (London: Tavistock), pp. 82–112.
Seidler, V. J. (1988) ‘Fathering, Authority and Masculinity’, in R. Chapman and
J. Rutherford (eds) Male Order: Unwrapping Masculinity (London: Lawrence
and Wishart), pp. 272–302.
Seidler, V. J. (1989) Rediscovering Masculinity: Reason, Language and Sexuality (Lon-
don: Routledge).
Stone, A. R. (1996) The War of Desire and Technology at the Close of the Mechanical
Age (Cambridge, MA: MIT)
Taylor, C. (1989) Sources of the Self: the Making of Modern Identity (Cambridge:
Cambridge University Press).
Theweleit, K. (1987) Male Fantasies Volume 1 (Cambridge: Cambridge University
Press).
Tickner, J. A. (1992) Gender in International Relations (Oxford: Columbia Univer-
sity Press).
3
Writing the Body:
Transnational Sex
Jan Jindy Pettman 1
Introduction
This chapter pursues the missing body in IR and GPE, and particularized
representations of bodies which become visible in some kinds of inter-
national relations, including in international sex tourism. It does so by
arguing the importance of sexual servicing in the global economy, and
tracks the commodification of different types of bodies with differenti-
ated power relations in exchanges of sex for money.
52
Writing the Body: Transnational Sex 53
International sex tourism brings together power and sex, political eco-
nomy and culture, material relations and representations (Pettman
1996a, 1996b). The growth of military base sex, of international air
travel and tourism, stoked demand for paid hospitality, and for paid
sex. At the same time, poorer states promoted tourism as a development
strategy, seeking foreign exchange in the face of growing indebtedness,
trade liberalization and pressure from the World Bank and Interna-
tional Monetary Fund to ‘open up the economy’.
The wealth generated by international tourism lies mainly with the
rich states and first world transnational corporations. Rich states, mainly,
send tourists, including to ‘third world’ states. In the latter, develop-
ment policies, current restructuring, and often wars and state violence
too, have dislocated local economies and set many people on the move
in search of jobs. The contemporary global political economy has femin-
ized migrant labour, from rural to urban areas and export processing
zones within states, and across state borders. Young women’s labour is
commodified as cheap labour, and as docile and less troublesome in
political terms (Enloe 1992). These workers are rarely union or rights-
protected, and may be subject to forms of sexual exploitation and
abuse. Sexual vulnerability seems especially likely in occupations that
already confuse work with servicing men, including domestic labour
and hospitality work.
Thanh-Dam Truong (1990) in her ground-breaking study Sex, Money
and Morality: Prostitution and Tourism in Southeast Asia puts together a
political economy of women’s labour with issues of sexuality.
54 Political Economy, Power and the Body
Truong explores how the sexual division of labour incorporates the role
of sexual labour. Prostitutes contribute sexual services, mainly for men,
but they also contribute to the global production of the tourism indus-
try, and to the wealth of businesses, state agents and states which are
engaged in this enormous and lucrative trade. She asks, too, how differ-
ent states become integrated into the international division of labour
through the provision of leisure services, which crucially include sexual
services, in (mainly) women’s sexual labour.
Some Western European states, the US, Australia and Japan have a
reputation for sending the sex tourists; other states, notably Thailand
and the Philippines, are reputed sex tourist destinations. (Not coincid-
entally, they were also very significant sites for militarized prostitution:
Enloe 1989; Godrej 1995). In turn, sex tourist destinations are represented
in terms of culturalized and sexualized difference – as exotic, erotic. Pros-
titution thrives on provision of paid sex across racialized or other
boundaries (Shrage 1994: 142). This is seen in the importation of ‘exotic’
third world sex workers into first world brothels, in the international
trade in ‘mail-order brides’, and in sex tourism.
‘Asian women’ circulate globally, in representations which resonate
with and reproduce colonial romances and continuing domination
relations (Enloe 1989; Swain 1995). These representations are familiar
from other circumstances of sex across raced lines. Dominant group
men’s access to the bodies of subordinated, colonized or slave women
was part of the privilege of power. Those women were frequently con-
structed as sexual, available, promiscuous, or alternatively as passive, or
already abused: excusing the using men from responsibility towards the
women or their children. Those children usually followed the mother’s
status, thus keeping the (white) race pure. Any sex across the raced
boundary between white women and subordinate men, on the other
hand, betrayed the complexities of power, and threatened both racialized
Writing the Body: Transnational Sex 55
So far the tourist has lacked a body because the analyses have tended
to concentrate on the gaze and/or structures and dynamics of waged
labour societies. Furthermore, judged by the discursive postures given
to the writing subject of most of the analyses, the analyst himself has,
likewise, lacked a body. Only the pure mind, free from bodily and
social subjectivity, is presented as having been at work when analysing
field experiences, which has taken place from the distance required
by the so-called scientific objectivity, from the position-in-general.
(Veijola and Jokinen 1994: 149)
So why has the body recently become visible in some disciplines for-
merly missing it? Theoretical and political debates around corporeality
and power in feminism and critical social theory have contributed here.
Feminism explores the ways that women’s sexed bodies are the given
explanation for discrimination, and the ways that women frequently
experience discrimination and oppression bodily. Key feminist cam-
paigns include organizing against violence against women, rape and
sexual harassment (Peterson 1990; Charlesworth 1994; Shrage 1994).
Many feminist claims concern women’s bodies, for example for bodily
autonomy or choice concerning whether or not to marry, have sex,
have children or abortion. In their campaigns, they demonstrate that
Writing the Body: Transnational Sex 57
both sexuality and the body – or, rather, different kinds of bodies. She
writes in search of a materialist theory of feminist subjectivity, that
develops the notion of corporeal materiality by emphasizing the
embodied and therefore sexually differentiated structure of the speaking
subject (Braidotti 1994: 3). Braidotti locates ‘corporal and consequently
sexed beings’, asserting the specificity of the lived, female bodily experi-
ence (Braidotti 1994: 174–5). This is an important strategic move that
makes it effectively impossible to disregard gender and sexual difference
in the way so much of IR/GPE still does. She advocates a corporeal polit-
ics of location, which assumes embodiment, and the situated nature of
subjectivity.
I will deny that there is the ‘real’, material body on the one hand and
its various cultural and historical representations on the other.
. . . these representations and cultural inscriptions quite literally con-
stitute bodies and help produce them as such. The bodies are cultur-
ally, sexually, racially specific bodies, the mobile and changeable
terms of cultural production
(Grosz 1994: x–xi).
The body must be regarded as the site of social, political, cultural and
geographic inscriptions, production, or constitution. The body is not
opposed to culture, a resistant throw-back to a natural past; it is itself
cultural, the cultural, product.
(Grosz 1994: 23)
Remembering sex
Bodies are troubling enough; sex is worse (though the two are closely
associated). Sex and sexuality function as a site of identity and conflict.
Sexuality has . . .
and work’ (Sullivan 1995: 184). Arguments have long raged over
whether the prostitute – or the institution of prostitution – is immoral;
whether prostitution is an example, or emblematic, of women’s oppres-
sion; whether it is a form of economic exploitation, or necessity, or
opportunity; whether the state should criminalize, regulate or remove
itself from prostitution (Truong 1990; Davis 1993). These debates figure,
also, as theories about gender relations, sex and sexuality, and the
nature of women’s work, too.
Thanh-Dam Truong (1990) asks how western debates about prostitu-
tion fit in relation to third world prostitutes in informal sector work, in
the tourist industry and in work as migrant prostitutes in industrialized
countries. Her own work on prostitution as sexual labour suggests that
debates about sex tourism cannot be contained within the usual
women’s rights/human rights discourses. ‘In the process of the cam-
paign against sex tourism . . . many more complex issues have been
revealed, including racial discrimination, business ethics, economic pol-
icy, and international relations (cultural, economic, social and polit-
ical)’ (Truong 1990: 2).
Sex tourism at its most crass or romanticized is literally a classic
moment in international relations. Pleasure and danger come together
with transgressions across the borders of power – first world/third
world, rich/poor, male/female (often), old/young (often) – in ‘a peculiar
and unstable combination of sexuality, nationalism and economic
power’ (Leheny 1995: 369).
In the process, the Asian woman, Thai woman or Filipina is reduced
to particular bodies, associated with sexual availability and exoticness,
or else with passivity and victimhood. Here, there can be a strange con-
vergence between the anti-feminist, sexist representations of sex tour-
ism, and some feminist campaigns against sex tourism (Pettman 1997).
This is a reminder of the problems inherent in attempting to write a
more inclusive IR/GPE, which accounts for ‘other’ bodies.
Renaming is a signal to a changed or new political project. So the Jap-
anese Association of Women rewrote the character for the prostitute
from ‘women selling bodies’ to ‘men buying bodies’ (Barry et al. 1984:
44). But the bodies in focus are still women’s, or children’s bodies, the
bodies of sex workers, not the bodies of the buyer or user. Note, too, the
objection of sex workers who reply that they are not selling their bod-
ies, but in the short term renting them, or providing sexual services; not
so different, some argue, from other forms of bodily labour for sale.
Many sex workers believe themselves to be more or other than prosti-
tutes. Prostitution is what they do (often for reasons of poverty, lack of
62 Political Economy, Power and the Body
How, then, might feminists represent the bodies entangled in that form
of international relations that is sex tourism, and in sex associated with
bodies not only sexualized but nationalized, racialized and culturalized?
How can we move women and children in the sex trade from a bodily
presence to a voice/voices, in circumstances where power relations are
so often loaded against them? How should we attend to particular bod-
ies in a now-globalized sex trade?
Writing the Body: Transnational Sex 63
their work contract. In these situations, while it is clear that the women
come in the hope and promise of large financial rewards once they have
worked off the debt, they are vulnerable to exploitation and unlikely to
have access to support from other women. Australian sex worker groups
call for decriminalizing all sex work, and treating sex work as a job like
any other. They assert that the anti-trafficking campaigns perpetuate
stereotypes of the Asian prostitute, and invite racism against them,
while also further stigmatizing all sex workers and encouraging harass-
ment and intimidation more generally. In these situations, it is harder
to provide support and health services to illegal workers in particular.
They argue that child prostitution is better dealt with in terms of viola-
tions against labour laws and child rights, and not in terms of prostitu-
tion (PROS 1995).
[I]t is important for western and Asian sex workers to form links in
order to lobby for social change and move away from the sterile dis-
tinction between free and forced prostitution which is used by anti-
pornography feminists to stereotype Asian sex workers as victims.
Their focus on sex tourism and ‘trafficking’ is reinforcing stigma
towards all prostitutes and a distorted view of sex industries and
their power dynamics.
(Murray and Robinson 1995: 21)
the Internet. ‘Foreign’ sexed bodies are displayed, for sale from home,
in a trade that confuses and defies older notions of sovereignty, space
and border transgressions. Men can shop for women in cyberspace, and
purchase access to sites, and to women, through a credit card transac-
tion (Cunneen and Stubbs 1997).
Sites advertising ‘mail order brides’ reproduce the racialized sexual pol-
itics of sex tourism. They commodify Asian women’s supposed femininity
and sexuality, as perfect wives and sexual partners. A recent study of the
disproportionately high rate of spousal murder of Filipinas married to
Australian men argues that both the migration marriage and murder
patterns must be located within a framework of both unequal gender
power and first world/third world inequalities. It explores the racialized
and sexualized construction of Filipinas, ‘mobilised to justify and
authorise first world men’s access to and power over third world
women on the basis of mythical “natural” characteristics’ (Cunneen
and Stubbs 1997: 121).
These characteristics mimic those commodified in international sex
tourism. But marriage permits the overlay of a rescue romance, saving
the ‘bride’ from her sisters’ sex worker fate, or from poverty. As a result,
the bride is expected to feel, and display, gratitude. Should she fail to do
so, or demonstrate those ‘western feminist’ attributes of independence
or complaint, she places herself beyond the bounds of protection. No
longer pliant, faithful, hardworking and uncomplaining – attributes
presumed in her purchase – she can be blamed for abuse or even for her
own violent death. She becomes a gold-digger, using the (usually older)
man to jump the immigration queue. This construction reveals familiar
Australian ambivalence about ‘Asia’, as well as many men’s ambival-
ence about women, and sex (Robinson 1996).
These politics of representation return us to the difficulties of writing
transnational sex, and to the challenge to recognize choices and strat-
egies, alongside structural inequalities and exploitation, and the dan-
gers and violence that many women do experience. Attempting to find
an appropriate language can become a way of working which in turn
uncovers both the complexities of power and embodied subjectivities.
Tracking the politics and power relations that infuse international sex
tourism and international marriage markets reveals a transnational
sexual political economy, and intimate relations marked by gender,
nation, state, race, culture, class and age. We cannot make sense of the
lucrative business and volatile politics of sex tourism and related cross-
border trades in women without interrogating both gender power and
inter-national power. And we cannot make sense of IR and political
68 Political Economy, Power and the Body
Notes
1 An earlier version of this chapter appeared as Pettman (1997). My thanks to
Tasha Sudan, Helen Meekosha and Gillian Youngs for their critical contribu-
tions to this revised chapter.
2 Tasha Sudan, personal communication.
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Bordo, S. (1989) ‘The Body and the Reproduction of Femininity: a Feminist
Appropriation of Foucault’, in A. Jaggar and S. Bordo (eds) Gender/Body/Know-
ledge: Feminist Reconstructions of Being and Knowing (New Brunswick: Rutgers
University Press).
Braidotti, R. (1994) Nomadic Subjects: Embodiment and Sexual Difference in Contem-
porary Feminist Theory (New York: Columbia University Press).
Brockett, L. and A. Murray (1993) ‘Sydney’s Asian Sex Workers: AIDS and the
Geography of a New Underclass’, Asian Geography 12 (1&2), pp. 83–95.
Buchbinder, D. (1994) Masculinities and Identities (Carlton, Vic.: Melbourne Uni-
versity Press).
Charlesworth, H. (1994) ‘Women and International Law’, Australian Feminist
Studies 19, pp. 115–28.
Cohn, C. (1987) ‘Sex and Death in the Rational World of the Defence Intellec-
tual’, Signs 12, pp. 687–718.
Cohn, C. (1993) ‘Wars, Wimps and Women: Talking Gender and Thinking War’,
in M. Cooke and A. Wollacott (eds) Gendering War Talk (Princeton, NJ: Prince-
ton University Press), pp. 227–48.
Writing the Body: Transnational Sex 69
Pettman, J. J. (1992) Living in the Margins: Racism, Sexism and Feminism in Austra-
lia (Sydney: Allen & Unwin).
Pettman, J. J. (1996a) Worlding Women: a Feminist International Politics (London:
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Pettman, J. J. (1996b) ‘An International Political Economy of Sex?’, in E. Kofman and
G. Youngs (eds) Globalization: Theory and Practice (London: Pinter), pp. 191–208.
Pettman, J. J. (1997) ‘Body Politics: International Sex Tourism’, Third World Quar-
terly 18 (1), pp. 93–108.
Pettman, J. J. (forthcoming) ‘Sex Tourism: the Complexities of Power’, in T. Skel-
ton and T. Allen (eds) Culture and Global Change (London: Routledge and Open
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Phongpaichit, P. (1982) From Peasant Girls to Bangkok Masseuses (Geneva: Inter-
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PROS (Prostitute Rights Organization for Sex Workers) (1995) Alleged Trafficking
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Ramazanoglu, C. (ed.) (1993) Up against Foucault: Explorations of Some Tensions
between Foucault and Feminism (London and New York: Routledge).
Reanda, L. (1991) ‘Prostitution as a Human Rights Question: Problems and Pros-
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Part II
Technologies, Symbolism and
Representation
4
Globalization, Technology and
Consumption
Gillian Youngs
Introduction
Technology has been too much a missing link in the analysis of GPE.
This chapter explores it as one of the conceptual paths to developing
our understanding of power, including through the association of pro-
duction and consumption. It is identified as part of the path toward
embodied understanding, particularly in helping to close the production-
consumption circle. The chapter explains how technology is usefully
integrated into both an historical analysis of developments leading to
globalization, and examination of the changing qualities of US hege-
mony in this context. I argue that technological factors are key to explor-
ing transnational linkages, especially as they are articulated through
crossborder corporate networks and the activities of the most powerful
transnational corporations (TNCs). I also illustrate how technology is an
embedded dimension of discourses of globalization, such as Fukuyama’s
(1992) ‘end of history’ thesis, and thus crucial to critical thinking about
such discourses (see also Youngs 1996). Drawing in particular on the
work of Susan Strange (1994 and 1996), the chapter goes on to discuss
technology as an element of structural power in the global economy.
The analysis emphasizes the continuing dominance of the US–Europe–
Japan triad in global technology flows and the importance of information
and communication technologies (ICTs) in this picture. ICTs contribute
to the need for an expanded consideration of materiality, recognizing its
intangible as well as its tangible aspects. This need is associated with the
development of service orientations, notably in the triad economies, and
the expanding range of intangible forms of production and consumption
generated by them. Marketing is assessed as an integrated element of
symbolic consumption, especially in the contemporary conditions of
75
76 Political Economy, Power and the Body
The delinking of the dollar from the gold standard in the early 1970s
and the arrival of the era of floating exchange rates led to claims of the
collapse of the Bretton Woods system and an extensive debate about the
associated destabilization of US hegemony (Van der Wee 1987: 421–512;
Keohane 1984; Gilpin 1987).2 The postwar recovery and rise of Western
Europe and Japan led to a triadic perspective on power in the world eco-
nomy. Robert Cox (1994: 52) has described the triad as ‘three macro-
regions’, which in contemporary times have been redefining themselves:
part of the world and ‘a part that is still stuck in history’, broadly
speaking between the ‘developed’ and ‘underdeveloped’ worlds.
(Youngs 1997a: 32. See also Fukuyama 1992: 276, 385)
This market is also one of the means for thinking through the character
of US hegemonic influence in the contemporary global political eco-
nomy. We are concerned here about the input of cultural and symbolic
production and consumption to the hegemonic equation. Richard Bar-
net and John Cavanagh (1994) have suggested that we think in terms of
‘global dreams’ and ‘imperial corporations’ to capture the symbolic
‘webs’ woven by the strategies and activities of TNCs in the major
spheres of consumption. In identifying a concept of the ‘Global Cul-
tural Bazaar’ they stress its capacities to reach a global audience and that
its most widely distributed products ‘bear the stamp “Made in the
USA”’ (Barnet and Cavanagh 1994: 15).12 The term ‘bazaar’ keeps a firm
focus on the market and the sellers and buyers within it, but this is a
market where ideas and imaginings, cultural constructions and life-
styles, are being promoted and consumed. The definition of consump-
tion is not restricted to the realm of purchase; just visiting the bazaar
and viewing its wares enables participation in the dreams and fantasies
they spin. The iconography of the Hollywood movie-world, Disney,
popular music and television and the megastars that populate them
emphasize the complex role of representation in symbolic production
and consumption. 13
The weight of US influence in the global cultural bazaar is one of the
factors contributing to understandings of globalization as Americaniza-
tion/westernization – a sense that the growing global marketplace is prin-
cipally an expansion of ‘America’s mass consumer culture’ (Ritzer 1998:
87). This influence can be understood as both cultural and corporate, as
in the case of the giant media conglomerate Time Warner (Herman and
McChesney 1997: 77–81), but it must also be recognized that there is
not always a direct co-relation between the two, thanks to globalizing
investment patterns in the business. 14 A prominent illustration is the
corporate (rather than cultural) location of top American entertainers of
the 20th century, such as Michael Jackson, under the Sony of Japan
umbrella. As Barnet and Cavanagh (1994: 26) point out: ‘It is now obvi-
ous that you do not have to be American to sell American culture.’
George Ritzer (1998) cites the export of fast food restaurants (‘Mc-
Donaldization’) and credit cards as significant examples in such a context.
Fast food restaurants and credit cards are better seen as means of con-
sumption than as consumer products: they can be used as means to
consume anything and everything. They are more important than
Globalization, Technology and Consumption 87
In different ways, fast food restaurants and credit cards indicate the
importance of manipulations of time and space in the ideology of con-
sumption. While the former are stressing speed of food production and
consumption in standardized formats, the latter offer a means of ensur-
ing immediate gratification and delaying payment to a flexible future
date. Hence, Ritzer (1998: 112) identifies them as ‘part of the rational-
ization process’. Credit card technology is also indicative of virtual con-
sumption facilitated by complex computerized systems which help to
manage the terms of individual credit (debt) through means such as
credit limits, minimum payment levels and payment deadlines. This
technology is instrumental in facilitating transnational consumption.
The credit card as the passport to carefree consumer movement is a
motif of the importance of unbounded consumption in the global
marketplace.
Travelling to consume has become one of the characteristics of late
20th century affluence, with tourism accounting for a substantial
amount of symbolic consumption (Lash and Urry 1994). The Disney
theme park captures perfectly the essential elements of packaging,
organization and inter-product association which make it an ideal type in
this respect (Ritzer 1998: 135–6. See also the chapter by Weber in this
volume). It is a space specifically created for diverse forms of consump-
tion, including of culture and food, offering choices of forms of enter-
tainment and products to purchase to continue the cultural experience
after departure. The notion of choice is, importantly, a constructed one.
Choice is available among a designated range of services and products
which have been provided to inter-relate with one another. The sym-
bolic messages consumed as part of the process of visiting such a facility
are thus also inter-related. Disney is a quintessential cultural architecture
manifested significantly through the creation of theme parks as places
(rather than shops or malls) that are visited and where the time of the
visitor is carefully managed by means of the menu of available activities
and the navigation of that menu on the basis of different segments of
the Disney experience. This experience is absolutely reflective of the
20th-century mass lifestyle where work and leisure are organized and the
88 Political Economy, Power and the Body
identifiable timed slots of and within those two areas are prominent
dimensions of them. The rationalization of the assembly line of produc-
tion is matched by the rationalization of the consumption process
(Ritzer 1998: 136; Lash and Urry 1994: 261). It is helpful to think of it as
a process because it elaborates further the recognition of consumption as
an ordered rather than random activity. The suggestion here is that the
random elements should not detract from deeper consideration of the
ordering processes. The growth of ‘organized tourism’ (Lash and Urry:
260) reflects the increasing complexity of the market outlined above,
where differentiation of products counts more and more. Gone are the
days of the standard package tour; now the question is which type of
package tour and what specialist demands: adventure holiday, city
break, safari, two-resort, fly-drive and so on. Thinking about tourism as
consumption is another area that draws our attention to the intercon-
nections between tangible and intangible products and services.
The tourist is paying to spend his or her time in a specific manner,
usually travelling by one or more means of transport (for example, air-
craft, cruise ship, train, car, bicycle), visiting a place or places where he
or she will stay in different forms of accommodation (hotel, motel, bed
and breakfast, tent, houseboat, villa, to name but a few) and probably
use a range of available services, including restaurants, pubs or bars and
clubs. Tourism involves a series of consumer choices from available
menus of destinations, timings, means of travel, entertainment facilities.
And part of product differentiation in recent times relates to the extent
to which the tourist wants an organized or go-as-you-please holiday,
and which elements are tailored to meet such needs. A visit to a Disney
theme park can cater to all the basic needs of the tourist plus many
more in a created homogeneous environment – hence its ideal type sta-
tus (Barnet and Cavanagh 1994: 32–5). The promise for the visitor is a
guaranteed experience, that is an experience the nature of which is
known in advance, in fairly detailed terms, and will actually happen
basically as expected. An important element of ‘organized tourism’ is
the known nature of the main product (the trip or package) and the reli-
ability of the experience in that context (Ritzer 1998: 138). This is all part
of its rationality. Marketing is fundamental to the communication of the
necessary information to promote such secure knowledge. The market-
ing associated with organized tourism packages time and places, repres-
enting them in terms of leisure (as opposed to work) and associating
them with, for example, specific activities, interests and experiences.
Many destinations are in the ‘South’ or so-named developing world and
are packaged in exotic terms as an opposition to (escape from) the rigours
Globalization, Technology and Consumption 89
Conclusion
Notes
1 For a detailed assessment see Gilpin (1987). See also Robert Cox’s (1981)
Gramscian approach to hegemony.
2 The oil crises and the challenge from the Oil Producing and Exporting
Countries (OPEC) were also major events in this regard. See Odell (1986).
3 On TNCs see also Dunning (1993).
4 See my detailed discussion of the dangers of the universalizing qualities of
globalization discourses, including in relation to the Fukuyama thesis, in
Youngs (1996). See also the discussion of globalization and homogeneity and
heterogeneity in Featherstone, Lash and Robertson (1995), and the contrast-
ing points in Talalay, Tooze and Farrands (1997) on Cox (1987), Rosenau
(1990) and Skolnikoff (1993).
5 For further discussion on Hong Kong and China see: Berger and Lester
(1997); Enright, Scott and Dodwell (1997); Youngs (1997b). On FDI and
China see also UNDP (1997).
6 Of interest is Strange’s (1996: 135–46) discussion of the ‘big six’ accountants.
7 See Dicken (1992: 349–82) on the internationalization of services.
8 General Motors (US) and Volkswagen AG (Germany) ranked 5 and 6 respect-
ively by foreign assets in the 1995 list of the top 100 TNCs. Toyota Motor
Corporation ( Japan) ranked 8. See UNCTAD (1997: 29).
9 Extensive discussion of the politics of consumption in global contexts is fea-
tured in Development 41 (1).
10 For a detailed critical discussion of this area, see in particular Baudrillard
(1998).
11 On these areas see, for example, Zoonen (1994) and Sreberny and Zoonen
(1999). See also Baudrillard (1998: 125–8) on advertisers as ‘mythic operators’.
12 See the further discussion of Barnet and Cavanagh’s analysis in Youngs
(1999). See also Ritzer (1998).
13 On ‘the birth of the cinematic society’, see Denzin (1995: 13–41).
Globalization, Technology and Consumption 91
14 See Herman and McChesney (1997: 70–105) on ‘the most fully integrated
global media giants’ including Time Warner, Disney and Viacom. They
examine Murdoch’s News Corporation as the ‘archetype’ for the 21st
century global media firm. Ownership patterns within the media sector
reflect globalization with, for example, News Corporation’s purchase of
Twentieth Century Fox in the 1980s and Japanese investment in Hollywood
studios. Barnet and Cavanagh (1994: 112–36) explain that most of the pop
music majors are non-American companies.
15 The growing debate about the Internet is interesting in this regard. See, for
example, Shields (1996) and Harcourt (1998) including Youngs (1998b) in
that volume.
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Globalization, Technology and Consumption 93
Introduction
Five miles south of Disney World lies Celebration, Florida – the real
town imagineered by the Disney Company.2 Celebration is billed as a
hybrid of Walt Disney’s futuristic, high-tech experimental prototype
community of tomorrow (EPCOT) and a pre-Second World War Amer-
ican small town. As a promotional sign reads: ‘Imagine how great it
would have been . . . to live fifty years ago with all the neat gear you have
today’ (Flower 1996: 33–6). Imagineering – Disney’s unique brand of
combining high-tech ‘neat gear’ with magical imagination – creates
social/cultural/historical spaces as either fantasy (Disneyland) or reality
(Celebration). For example, while the hypermodern neat gear in Celeb-
ration includes total interactive linkages between residences, healthcare
facilities, schools, community facilities and retail establishments, it is a
nostalgia for the recent past – for an imagineered sense of history – that
sells Celebration. 3 The aim of Celebration is ‘to recreate the kind of
small towns middle-aged Americans remember’ (Katz 1996). ‘This is a
return to our childhood, to the neighborhoods we remember,’ one
Celebration resident remarked. This is consistent with a Celebration
promotional video which locates Celebration in ‘a time of innocence,
94
Good Neighbourliness in an Era of Disney 95
where the biggest decision is whether to play Kick the Can or King of
the Hill’.
While nostalgia conjures up a sense of tradition in which social and
cultural values go without saying, it also locates us in ‘the inflicted ter-
ritory where claims for authenticity . . . are staged’ (Bennett 1996: 7).
Celebration is such a territory. On the one hand, it is a real town inhab-
ited by real people. In this sense, Celebration ‘rationaliz[es] nostalgia by
providing it with “real” content’ – newly-built, old-fashioned neigh-
bourhoods and seemingly everyday Americans who live there (Bennett
1996: 10). In so doing, Celebration provides ‘a simple and stable past as
a refuge from the turbulent and chaotic present’ (Lowenthal 1985: 21).
On the other hand, Celebration is owned and operated by The Disney
Company and temporally caught between a past that never was (an
idealized pre-Second World War vision of America) and a present parallel
to the seemingly dysfunctional moral time of the world beyond Disney.
In this sense, Celebration is more than ‘real’ – it is ‘the hallucination of
the real in its ideal and simplified version’. Celebration is ‘a vast “reality
show” where reality itself becomes a spectacle, where the real becomes a
theme park’, where ordinary citizens become Disney cast members
(Baudrillard 1996).4
Among the most treasured relics of the recent past that Disney
attempts to preserve through recreation in Celebration is the neigh-
bourhood and the sense of close-knit community and commonly-held
social values which accompanied it. In Celebration, it is an imagineered
neighbourhood – a neighbourhood inventively engineered as fantasy
come to life – which organizes the reality show. Like any American
small town of yesteryear, Celebration is sectioned into neighbourhoods
which – through their mixing of architectural styles and economic
value – are designed to conjure ‘up lots of non-specific memories’ (Dun-
lop 1996: 67).5 These memories are organizationally fostered by the lay-
out of neighbourhoods. Homes are placed in close proximity to one
another – each with a front porch looking on to the neighbourhood
street lined with wide sidewalks. In this way, families living near one
another are encouraged to get to know one another. The design of the
neighbourhood is also transferred to the local school which is organized
not by classroom but by neighbourhood.6 Good neighbourliness, then,
captures the re-animated spirit of Celebration.
What is interesting about the example of good neighbourliness found
in Celebration is not just its nostalgia for ‘traditional’ values but how
attempts are made to produce (while seeming to revive) collective/
community value(s) in an era so overburdened by (re)animated values
96 Political Economy, Power and the Body
that the value of these values is itself in question. ‘Real’ values and ‘real’
social bodies are nowhere to be found, thus turning the question of
value (the meaning and worth of values) on to itself. Put differently,
value in an era of Disney is imagineered – whether it attempts to stand
in for the real or for the imaginary. And because imagineering blurs the
boundary between fantasy and reality, what is real and what is imagin-
ary in this Disney-scape are indistinguishable. While theme parks like
Disneyland are sold as imaginary landscapes which make us believe
that everything beyond the Magic Kingdom is real, places like Celebra-
tion, Florida, make no distinction between the real and the imaginary
(Baudrillard 1983: 25). Celebration is a real town. But it is also a hyper-
real – more real than real – town. The Celebration Company, a subsidi-
ary of the Disney Company, which promotes and manages Celebration,
seems well aware of this, for its advertised phone number is (407) 939-
TOWN. In this way and others, Celebration is also very much a theme
park saturated with old-fashioned small town values/value/meaning.
The neighbourhood, as it is used in Celebration, becomes both the con-
trived social body and the environment in which the collapse of the
real with the imaginary is staged.
Disney has produced neighbourhoods before, albeit with a different
relationship between the real and the imaginary. What is occurring loc-
ally in Celebration, Florida, harks back to a not-so-distant time in US
foreign policy toward Latin America in which the same socially con-
structed collective body – the neighbourhood – was posited as the
environment in which better hemispheric relations might take place.
This was done explicitly through President Franklin D. Roosevelt’s
Good Neighbour Policy introduced in 1933. By the early 1940s, Walt
Disney was hired ‘as the first Hollywood producer of motion pictures spe-
cifically intended to carry a message of democracy and friendship below
the Rio Grande’ (Woll 1980: 55). John Hay Whitney, head of the Motion
Picture Section of the Office of the Coordinator of Inter-American Affairs,
‘claimed that Disney “would show the truth about the American Way”
in a series of “direct propaganda films couched in the simplicity of the
animation medium”’ (Burton 1992: 26).
In her analysis of Disney’s ‘packaging of Latin America’, Julianne Bur-
ton argues that the central product of Walt Disney’s ‘three trips south of
the border in search of the “raw materials” for this Good Neighbor initi-
ative’ are ‘a trilogy of films which convey a totalizing account of this
cross-cultural journey: South of the Border with Disney (1941), Saludos
Amigos (1943), and, in particular, The Three Caballeros (1945)’. Burton
argues that ‘[a]s a composite, these films move progressively away from
Good Neighbourliness in an Era of Disney 97
the literal to the figurative and from the experiential to the imaginary’
(Burton 1992: 26). For example, in the final film of the trilogy, ‘distinc-
tions between animate and inanimate, flora and fauna, human and
non-human are set aside’ (Burton 1992: 27).
While what Burton describes in Disney’s films might be seen as busi-
ness as usual for Disney, in that Disney offers bigger and better escapes
into the imaginary in each of its productions, Celebration does not fit
this pattern. For with Celebration, Disney detours into the real, into
what we generally take for reality rather than fantasy. Certainly, Dis-
ney’s early involvement with the Good Neighbor series of propaganda
films is based on real US diplomatic policies, but, as Burton points out,
each film moves further and further into the realm of the imaginary. It
is this type of movement which is responsible for the blurring of
boundaries between the real and the imaginary. With Celebration, it is
Disney’s move from the imaginary to the real that is responsible for this
blurring of boundaries.
Disney’s step from imagineering the imaginary to imagineering the
real is hardly extraordinary. As one commentator noted about Celeb-
ration: ‘The notion of building communities that resemble theme
parks is an old idea, so I guess it’s reached its culmination with a theme
park manufacturer building such a community’ (quoted in Wilson
1995).7 Indeed, the circle is even fuller than this, for Celebration is the
real town/theme park built by the theme park manufacturer who
based his theme parks on the ‘vernacular of the American small town
as an image of social harmony’ (Zukin 1991: 221–2). Celebration,
then, is an ‘original’ small town which is based on a copy which is
based on an original. But of course, Celebration is not an original
small town. It is a copy twice removed from what passes as an original –
Disney’s imagining of a small town. This is consistent with the circu-
lation of value in an era of Disney. Because the traditional category of
‘production’ has no real meaning in the magical world of Disney,
since all production is imagineered, the exchange of reproduced/imag-
ineered value/meaning supersedes the value/meaning of production.
What is valued, therefore, is not some original but copies of the ori-
ginal. ‘[T]he ostensible purpose of the reproduction, to make one want
the original, has been supplanted by the feeling that the original is no
longer necessary. The copy is considered just as good and, in some cases,
better’ (quoted in Shenk 1995: 80–4).8 In an era of Disney, we find our-
selves in ‘an environment in which the boundaries of the genuine and
the illusory are collapsed, defined, and erased all over again’ (Shenk
1995: 80–4).
98 Political Economy, Power and the Body
It is not just the Disney Company that imagineers value. So, too, do
US presidents. For example, central to Roosevelt’s Good Neighbour
Policy is the issue of nonintervention. Good neighbours, it seems, keep
to themselves. Since the Roosevelt administration’s explicit endorse-
ment of a hemispheric policy of nonintervention, US presidents have
subsequently claimed to be good neighbours to Latin American coun-
tries. Yet the record of US involvement in Latin America – especially in
the Caribbean – does not seem to support their claims. The US regularly
intervenes in Latin America, and just as regularly it claims to uphold a
policy of nonintervention. It makes one wonder whether the claim to
nonintervention is so overvalued – so saturated with meanings – as to
have no value – no meaning – in the current age of US interventionism.
What is strikingly similar about Celebration, Florida, and US foreign
policy toward the Caribbean is how value (understood as meaning) is
circulated through the concept of the neighbourhood. In both cases,
the collective body of the neighbourhood becomes the environment in
which value is circulated. The neighbourhood – whether coded as local
or regional – is ‘the inflicted territory where claims to authenticity (and
thus a displacement of the articulation of power) are staged’ (Bennett
1996: 7). 9 But in the symbolic cultural economy of the neighbour-
hood – in the culture and language which are (re)produced and
exchanged about the neighbourhood – no ‘real’ value/meaning is
exchanged. There is nothing to guarantee claims to good neighbourliness
or to nonintervention, for example, except Disney-built communities
and empty US foreign policy promises. Without such guarantees, value/
meaning exchanges for nothing but itself, thus bringing the entire
system of symbolic exchange (understood as the exchange of meaning)
into question (Baudrillard 1983; Weber 1995).
This blurring of production and exchange in US foreign policy is strik-
ingly apparent when viewed in historical perspective. I will, therefore,
trace the various cultural codings of good neighbourliness in US foreign
policy toward the Caribbean since the Roosevelt administration. First,
I will read how Roosevelt’s inaugural address articulates a system of sym-
bolic exchange which, read through the concepts of the family and the
neighbourhood, revalues notions of production and exchange. Second,
I will examine how this revaluation of good neighbourliness was
applied to US foreign policy toward Latin America by the Roosevelt
administration, focusing specifically on the policy of nonintervention.
Taking examples from the Reagan and Clinton administrations, I will
analyse how recent US foreign policies toward the Caribbean have rein-
scribed the Good Neighbour Policy in ways which make it consistent
Good Neighbourliness in an Era of Disney 99
In the field of world policy I would dedicate this nation to the policy
of the good neighbor – the neighbor who resolutely respects himself
and, because he does so, respects the rights of others – the neighbor
who respects his obligations and respects the sanctity of his agree-
ments in and with a world of neighbors.
(Roosevelt 1933: 14)
Roosevelt’s own rosy reflection on his policy aside, the policy has been
criticized for having more to do with ‘the commercial exploitation of
Latin lands and peoples of the Americas in the wake of a war-torn Eur-
ope’ and establishing a system of ‘Latin dependency bureaucratically
centered in Washington’ than promoting hemispheric benefits for all
(Piedra 1994: 148–9). My interest in Roosevelt’s policy is not so much
with what he or others say about its motivations, its intentions or even
its policy effects. Rather, I am interested in how the policy was rhetoric-
ally constructed and with how this construction utilizes notions of tem-
porality to recode the circulation of value/meaning within a particular
space: the neighbourhood.
Roosevelt’s speech contextualizes his Good Neighbour Policy in a pol-
itics of temporality which ultimately offers two spatial configurations,
100 Political Economy, Power and the Body
two social bodies – the family and the neighbourhood – as refuges from
past and present distresses. Threatened internally by an economic
depression and externally by the (pending) war in Europe, the America
which Roosevelt addresses needs some type of security. To position
himself as capable of offering America a brighter future, Roosevelt first
acknowledges the bleakness of the present – ‘Only a foolish optimist
can deny the dark realities of the moment’ – as well as the ‘evils of the
older order’ which financially devastated the country (Roosevelt 1933:
11 and 13). America’s future – if approached pragmatically – can be a
better one, for, as Roosevelt argues, America’s ‘distress comes from no
failure of substance. We are stricken by no plague of locusts. Compared
with the perils which our forefathers conquered because they believed
and were not afraid, we have still much to be thankful for’ (Roosevelt
1933: 11). America’s historical tradition, then, reaches beyond the
recent troubled past, and so must America’s hope. The fault for Amer-
ica’s current economic hardships lies not with nature or with America’s
longstanding pioneering tradition but with mismanagement of the cur-
rent system of economic exchange.
The money changers have fled from their high seats in the temple of
our civilization. We may now restore that temple to the ancient
truths. The measure of the restoration lies in the extent to which we
apply social values more noble than mere monetary profit.
(Roosevelt 1933: 12)
Happiness lies not in the mere possession of money; it lies in the joy
of achievement, in the thrill of creative effort. The joy and moral
stimulation of work no longer must be forgotten in the mad chase of
evanescent profits.
(Roosevelt 1933: 12)
In revaluing production – the joy of work for its own sake rather than
for the sake of profit – Roosevelt also revalues exchange. Valued
exchange relations are not those which seek merely to increase indi-
vidual riches. Roosevelt recognizes that Americans are concerned with
financially ‘putting our national house in order’ (Roosevelt 1933: 13). It
is the collective/communal body – America symbolized as a family –
which must be put right in order for individual American families and
their confidence in the future to thrive. But how can a capitalist society
radically revalue exchange? Roosevelt’s solution is to model exchange
value on some idealized notion of how exchange works within families.
Idealized notions of familial space do not just allow but require a
revaluing of production and exchange. The family
that the possibility of war has become remote’ (Roosevelt 1938: 412).
And mutual (economic) benefit – ‘[O]nly through vigorous and mutu-
ally beneficial international economic relations can each of us have
adequate access to materials and opportunities necessary to a rising
level of economic well-being for all our peoples’ (Roosevelt 1940: 160–1).
Each of these values was achievable by seemingly suspending capitalist
rules of exchange within ‘the American family of nations’ and the
hemispheric neighbourhood. 12
Central to Roosevelt’s Good Neighbour Policy was his evolving
notion of nonintervention. While this was not explicitly declared in his
inaugural address or in his address to the Governing Board of the Pan-
American Union some six weeks later, by December 1933 Roosevelt
stated his administration’s position in no uncertain terms. ‘ . . . [T]he
definite policy of the United States from now on is one opposed to
armed intervention’ (Roosevelt quoted in Smith 1994: 121). Consistent
with Roosevelt’s inaugural declaration, in which he stated that ‘the
only thing we have to fear is fear itself’ (Roosevelt 1933: 11), his Good
Neighbour Policy and the clarification of its policy of nonintervention
was a way of lessening fear among American nations. ‘Peace reigns
today in the Western Hemisphere because our nations have liberated
themselves from fear’ (Roosevelt 1940: 160). ‘We in all the Americas are
coming to the realization that we can retain our respective nationalities
without, at the same time, threatening the national existence of our
neighbors’ (Roosevelt 1940: 1–2). In this spirit, Roosevelt inscribed what
it meant to be a good neighbour.
The good neighbour is ‘ . . . the neighbor who knew how to mind his
own business, but was always willing to lend a friendly hand to a
friendly nation which sought it, the neighbor who was willing to dis-
cuss in all friendship the problems which will always arise between
neighbors’ (Roosevelt 1940: 465).
The Roosevelt administration put into practice this definition of a
good neighbour. Espousing the successes of the policy, Roosevelt
wrote:
104 Political Economy, Power and the Body
. . . a security shield for the area. The security shield is very much like
a Neighborhood Watch. The Neighborhood Watch is where neigh-
bors keep an eye on each other’s homes so outside troublemakers
and bullies will think twice. Well, our policy in Central America is
like a Neighborhood Watch. But this watch doesn’t protect some-
one’s silverware: it protects something more valuable – freedom.
(Reagan 1983b: 1177)14
Like museum pieces, the residents of Celebration are collected from all
across America to revive the lifestyle and values of the American neigh-
bourhood. Because Celebration is a re-animation of the neighbourhood
108 Political Economy, Power and the Body
Notes
1 Thanks to Francois Debrix, Steve Hobden, Vivienne Jabri, Tim Luke, Gillian
Youngs, Marysia Zalewski for their helpful comments on this chapter.
2 The Disney Company refers to its engineers as imagineers.
3 Other ‘neat gear’ – all provided by AT&T in cooperation with the Celebra-
tion Company, a subsidiary of the Disney Company – includes home secur-
ity linking each resident to a central monitoring point, home energy
management allowing residents to manage energy and water usage, even
meter reading, interactive banking, voting from home, virtual offices allow-
ing residents with technical jobs to perform complex tasks, and high-speed
Internet access. (‘AT&T and Disney to build high tech community of the
future,’ News Release, AT&T, July 26, 1995; http://www.att.com/press/0795/
950726.soa.html)
4 All Disney employees in Disney theme parks are referred to by the Disney
Company as cast members.
5 Economically, properties range from apartments rented for $650 per month
to houses sold for $750,000. Stylistically, housing designs prevalent in the
pre-Second World War American south are offered – Victorian, Classical,
Colonial, Revival, Mediterranean, French and Coastal.
6 ‘Each neighbourhood will feature a “hearth zone,” a central area where all
children in that neighbourhood, or team, can gather for common activities.’
See Natale (1996: 30).
110 Political Economy, Power and the Body
References
American Foreign Policy Current Documents 1983 (Washington, DC: US Govern-
ment Printing Office).
Anderson, B. (1991) Imagined Communities: Reflections on the Origins and Spread of
Nationalism (London: Verso).
Baudrillard, J. (1983) Simulations, trans. by P. Foss, P. Patton and P. Beitchman
(New York: Semiotext(e)).
Baudrillard, J. (1996) ‘Disney Company’, Liberation, March 4. Trans. by F. Debrix,
in C-Theory: Theory, Technology and Culture 19 (1–2), Event Scene 25, March
1996.
Bennett, S. (1996) Performing Nostalgia: Shifting Shakespeare and the Contemporary
Past (London: Routledge).
Boon, J. A. (1991) ‘Why Museums Make me Sad’, in I. Karp and S. D. Lavine (eds)
Exhibiting Cultures: the Poetics and Politics of Museum Display (Washington, DC:
Smithsonian Institution Press), pp. 255–77.
Bourdieu, P. (1996) ‘On the Family as a Realized Category’, Theory, Culture &
Society 13 (3), pp. 19–26.
Burton, J. (1992) ‘Don (Juanito) Duck and the Imperial–Patriarchal Unconscious:
Disney Studios, the Good Neighbor Policy, and the Packaging of Latin Amer-
ica’, in A. Parker, M. Russo, D. Summer and P. Yeager (eds) Nationalism and Sex-
ualities (London: Routledge), pp. 21–41.
Dunlop, B. (1996) ‘Designs on the Future’, Architectural Record, January, p. 67.
Flower, J. (1996) ‘Downhome Technopia’, New Scientist, January 20, pp. 33–6.
Good Neighbourliness in an Era of Disney 111
We don’t want anyone to look inside us, since it’s not a pretty
sight in there
(Wittgenstein, quoted in Brod and Kaufmann 1994: vii)1
Introduction
112
Reproductive Technologies into the 21st Century 113
Invasion
Pregnant women often feel as if their bodies have been invaded, not
only by the baby from within but by society from without. Many
people and groups claim an interest in the pregnant woman’s body –
from the paternalistic pattings of ‘the pregnant stomach’ (sometimes by
complete strangers) to the full-scale invasion of interest from fathers,
potential grandparents, the media, and medical and legislative bodies.
The scale of this was evidenced by a recent case in Scotland in which a
woman, estranged from her husband, was seeking an abortion. The hus-
band was using the courts to contest his wife’s right to have an abor-
tion. This generated a huge media and public invasion – from huge
photographs of the woman and masses of print in the press, to phone-
in programmes on national radio stations about the ‘rights and wrongs’
of the case (The Guardian, May 23, 1997: 1). Once a woman is pregnant,
the boundaries of what is considered private changes, turning what
would normally be seen as an invasion of privacy and bodily integrity
into something acceptable.
Has an invasion taken place in the image from the 1965 edition of
Life magazine? There has surely been an invasion of photographic rays,
largely overtaken by soundwaves in the 1990s with the use of ultra-
sound, but both of which allow invasion by the gaze of the outside
world. What effect might this visual invasion have? One answer is that
Reproductive Technologies into the 21st Century 115
I had a choice in that no one would have forced me to have it, but
psychologically I did not have any choice in that if I hadn’t had it
I couldn’t have gone through with the pregnancy.
They put me in such a position that if I’d said no [to amnio-
centesis] I’d have spent the rest of the pregnancy worrying about it.
(Farrant 1985: 111)
Erasure
But still, where is the mother? In the 1965 Life magazine image, the
fetus looks as if it is in its own little space capsule – floating in space
like a miniature extra-terrestrial. This view is enhanced by the dark
space and ‘star like’ background to the picture. Clearly, as with astro-
nauts, the fetus is dependent for its survival (up to viability) on its ‘life
support system’, which would include the placenta, amniotic fluid, in
other words the mother’s uterus. One might imagine this makes the
mother indispensable. But the Junior poster indicates that the mother
might be dispensable, that is if we regard the mother as the biological
woman who conceives, gestates and gives birth to the baby. One fem-
inist reading of the poster is that this is the inevitable outcome of
masculinist driven science and technology. Men have frequently gone
to great lengths to appropriate the power of birth from women and
have used the development of reproductive technologies to assist in
this project. This has resulted in the gradual erasure of women’s visual
presence and importance in the reproductive process to the extent
that women may eventually become redundant except for the ‘spare
parts’ that their bodies supply. A dismal picture indeed. How might
this work?
If women’s reproductive bodies are seen as a resource, a commodity,
then it is not surprising that they would be mined for the most useful
parts. This entails a fragmentation and dismemberment of the female
body, physically and visually, which many feminists claim is currently
happening with the increasing use of reproductive technologies. This
implies a threat to the integrity and sovereignty of women. The issue of
surrogate motherhood, for example, once medicalized and subjected to
legislative scrutiny, further removes control of pregnancy and birth
from women. Women become ‘unseen’ as whole sovereign individuals
and, instead, are construed as body parts. A lucrative trade can quickly
develop: ‘while sexual prostitutes sell vagina, rectum and mouth, repro-
ductive prostitutes would sell other body parts: womb, ovaries and eggs’
(Corea 1985: 275). The control of female bodies is fundamental to the
development of many reproductive technologies:
Government concern with fiscal policies and lack of concern with the
rights of women to bodily autonomy have encouraged a greedy target-
ing of this new area of management and regulation. The erasure of
women from the scene of pregnancy has reproduced them as ‘mere
maternal environments’ liable to criminal or civil sanctions after the
birth of a sick or disabled child (Farquhar 1996: 170). This is an expedi-
ent way for the state to displace its responsibility for systematic socio-
economic problems of unemployment and poverty on to the bodies of
women and additionally to ‘take control of those bodies because
women lack “self-control”’ (Epstein 1995: 124).
Where is the mother? As with the invaded pregnant body, her onto-
logy is assured but her visual erasure has resulted in the diminishing of
her autonomy and presumably agency in favour of the authority of
patriarchal medical science and legislation and the inflated autonomy
of the fetus. Who is the mother? She is a ‘maternal fetal environment’
subject to the controls and whims of the economic desires of the state.
In contemporary western societies, the fusion of patriarchy, techno-
logy and capitalism has constructed the woman as a vehicle for the
baby, fostering an ideology of women as ‘fetal containers’ (Gregg 1995:
25) and mothers as the ‘major threat to unborn babies’ (Pollitt 1990).
The ‘scream of warning’ about the future issued by Gena Corea is
fleshed out by Barbara Katz Rothman (1988: 163) with her vision of
the future if the battle between fetal rights and ‘maternal environ-
ment’ continues. Her scenario is meant to happen in the year 2014. In
what follows, Mrs M is a diabetic who is reluctant to take the drugs pre-
scribed to prevent miscarriage in diabetic women (as well as being gen-
erally ‘unco-operative’):
Reproductive Technologies into the 21st Century 123
Alienation
Who is the mother in the first image referred to this chapter in which the
fetus is shown dangling in its amniotic sac? The image of physical sep-
aration facilitated by visualizing techniques reifies the boundary
between mother and fetus, compounding a separation between the two.
Does this alienate the mother from the product of production? Does it
also alienate the mother from her own creative part in the process? For
many radical and socialist feminists, who have consistently claimed that
the female (reproductive) body is a primary site for abuse by the institu-
tions of patriarchy and capitalism, the answer to these questions would
probably be yes. Reproductive technologies have provided an ideal
opportunity to ‘exercise power relations on the flesh of the female body’
(Balsamo 1996: 82). But there is more to the body than flesh. In the
western imagination, the body has been paraded as so fundamentally
one’s own, in mind and flesh, within the context of demands for indi-
vidual integrity and autonomy. But has the mother’s body ever been her
‘own’? Has the product of her (re)productive body ever been her ‘own’?
Have power relations always been so exercised upon it that the mother is
whoever the institutions of patriarchy and capitalism decide? Has this
body always been one mired in the practices of alienation?
Since the early 20th century, the economic needs of states such as
Britain led to a rationalization of the labour force aimed at maximum
efficiency by fragmenting the work process. The worker’s body was
treated as a machine, the labour process broken into its smallest possible
units, the assembly line used to enforce a uniform, external schedule
and constant surveillance carried out (Squier 1995: 117). Similarly, the
124 Political Economy, Power and the Body
Since the 1960s . . . over eight thousand women per year have deliv-
ered babies at the National Maternity Hospital. O’Driscoll has
developed a simple and rigidly applied system of monitoring and
intervention for women in labor.
(Adams 1994: 51)
The rigid way in which this system can be applied and the way in
which the monitoring and intervention is managed seemingly turns
the labouring woman’s body into an ‘organ functioning with machine-
like precision. When it breaks down it can be corrected’ (Adams 1994:
52). Active management of labour involves a reconceptualization, and
ultimately a functional redesign, of mothers’ bodies according to a single
Reproductive Technologies into the 21st Century 125
Each of the over eight thousand women who deliver yearly at the
National Maternity Hospital is expected not only to dilate at a con-
stant rate, but to refrain from indulging in ‘degrading scenes’ and to
keep constantly in mind her responsibilities for her own well-being,
her child’s, and the staff’s. The ‘Dublin Experience’ is a very success-
ful experiment in standardized health care delivery; it also attempts
to standardize mothers’ bodies and minds.
(Adams 1994: 53)
Zelda, the science fiction character, does not refrain from indulging in
‘degrading scenes’. But in so doing she is represented as something of a
‘caricature of femininity’.
In Junior, Arnie is also represented as something of a caricature of
femininity: dependent, frivolous and emotional. In the quotation at the
beginning of this chapter – ‘we don’t want anyone to look inside us,
since it’s not a pretty sight in there’ – Wittgenstein was making a com-
ment about men. But Arnie – hormonally reconstructed as a woman –
seems no longer afraid to let anyone look inside him. By using this
second image I suggested that some feminists believe that men intend
to usurp the power of pregnancy from women and literally become
pregnant and give birth themselves. In the film this might make some
sense, especially as the primary motive is economic. But would the
demands of western hegemonic masculinity countenance such a slide
into the ‘femininity’ of pregnancy and child-bearing, with the invasion
of the ‘inside’ that is implied? The welcoming of an ‘alien invasion’
from either the fetus or the institutions of patriarchy and capitalism
seems unlikely. The comedic feminine representation of this mega-
bodied male instead serves to highlight the absurdities of the demands
of femininity in the scene of reproduction.
Some feminists fear the ultimate alienation of the fetus from the
mother – and the loss of ‘maternal power’ that this implies – by the pro-
spect of the ‘pregnant man’. But it is the alienation of the self – the ‘real’
self, the ‘true’ self – that has been a primary concern for many femin-
ists. Juliet Mitchell (1974) and Nancy Chodorow (1978) are key writers
on how women are psychologically constructed to ensure they learn to
accept the indignities of motherhood. Chodorow’s central question was:
why do women continue to mother? Her answer was: the imposition of
a different character structure to boy’s. Subjecting oneself, or allowing
126 Political Economy, Power and the Body
But what is the struggle for? The story of alienation in this scene of
reproduction can be read in two seemingly opposed ways. The entering
Reproductive Technologies into the 21st Century 127
This plethora of mothers that Treichler suggests are all evident in the
late 20th century is not necessarily a cause for feminist fear, though
economic exploitation is always a reality, especially for those with lim-
ited material resources (Treichler 1990: 130). This abundant and grow-
ing list reminds us that relying on the truth of a singular, easily
interpreted definition (man, woman, mother, human) is not necessarily
a source of greater agency than an evasive or slippery definition.
A mother demanding rights on the grounds of her ultimate human-ness
can be caught in the trap of the competing rights of fetuses and fathers.
But a mother who confounds the ‘names that are given her’, perhaps by
‘becoming’ a cyborg – a hybrid creature of a post-gender world – might
intimidate her creators more thoroughly than the resort to the creator’s
own language.
Reproductive Technologies into the 21st Century 129
Notes
1 Thanks to Nik Dennis for drawing my attention to this quotation.
2 The term reproductive technologies covers a multitude of things from the
most basic and ancient contraceptive device to the most recent cloning and
genetic manipulative techniques. Michelle Stanworth suggests a useful four-
fold categorization of these technologies: (i) those concerned with fertility
control; (ii) those concerned with the management of labour and childbirth;
(iii) those concerned with monitoring pregnancy; (iv) those concerned with
assisting conception (1987: 10–11). I will be using the term reproductive
technologies relatively loosely in this chapter but I am particularly interested
in the pregnant body and Stanworth’s third category, which generally covers
prenatal screening technologies, especially ultrasound and amniocentesis.
However, I will also be referring more generally to the reproductive body and
technologies.
3 Both of these film characters, in one way or another, carry out the needs of a he-
gemonic body – that might be a patriarchal husband or a patriarchal/capitalist
state – through a body or bodies that seem to have little ‘authentic’ or reflect-
ive agency.
130 Political Economy, Power and the Body
References
Adams, A. (1994) Reproducing the Womb: Images of Childbirth in Science, Feminist
Theory, and Literature (Ithaca, NY: Cornell University Press).
Balsamo, A. (1996) Technologies of the Gendered Body: Reading Cyborg Women
(London: Duke University Press).
Barr, M. (1988) ‘Blurred Generic Conventions: Pregnancy and Power in Feminist
Science Fiction’, Reproductive and Genetic Engineering 1 (2), pp. 167–74.
Brod, H. and M. Kaufmann (eds) (1994) Theorising Masculinities (London: Sage).
Chodorow, N. (1978) The Reproduction of Mothering (London: University of Cali-
fornia Press).
Corea, G. (1985) The Mother Machine (London: The Women’s Press).
Corea, G. (1990) ‘Women, Class and Genetic Engineering – the Effect of New
Reproductive Technologies on all Women’, in J. Scutt (ed.) The Body Machine:
Reproductive Technology and the Commercialisation of Motherhood (London: Mer-
lin Press), pp. 136–56.
Daly, M. (1979) Gyn/Ecology: the Metaethics of Radical Feminism (London: The
Women’s Press).
Dworkin, A. (1983) Right-Wing Women: the Politics of Domesticated Females (Lon-
don: The Women’s Press).
Epstein, J. (1995) Altered Condition: Disease, Medicine and Storytelling (New York:
Routledge).
Farquhar, D. (1996) The Other Machine: Discourse and Reproductive Technologies
(London: Routledge).
Farrant, W. (1985) ‘Who’s for Amniocentesis? the Politics of Prenatal Screening’,
in H. Homans (ed.) The Sexual Politics of Reproduction (Aldershot: Gower Pub-
lishing), pp. 96–122.
Flax, J. (1992) ‘The End of Innocence’, in J. Butler and J. W. Scott (eds) Feminists
Theorize the Political (London: Routledge), pp. 445–63.
Greer, G. (1984) Sex and Destiny: the Politics of Human Fertility (New York: Harper
and Row).
Gregg, R. (1995) Pregnancy in a High-Tech Age: Paradoxes of Choice (New York:
New York University Press).
Haraway, D. J. (1991) Simians, Cyborgs, and Women (London: Free Association
Books).
Reproductive Technologies into the 21st Century 131
Introduction
135
136 Political Economy, Power and the Body
The development of what Sanderson (1986) calls the ‘world steer’ rep-
resents a new phase in the internationalization of production. Key fea-
tures of this phase are the development of contract farming and the
input of new technologies. Changing land-use patterns have resulted in
the integration of traditional peasant farmers into the cattle complex
(Raynolds et al. 1993: 1106). The international cattle market has also be-
come increasingly standardized. Global restructuring is based on spe-
cialized feedstuffs, medical technology and innovations in refrigeration
and transport (McMichael 1992). The world steer is a product of the
foodgrain-feedgrain-livestock complex, where land is brought out of
cultivation as foodgrain and turned over to feedgrain for consumption
by cattle. The result of cattle ranching is grain deficits. Hence beef, a
product for those with higher incomes, displaces grain consumed by
the world’s poor.
Changes in the poultry meat sector provide a microcosm of the devel-
opments in the global meat industry in the past 30 years. Poultry (meat
from broilers, turkeys, chickens, ducks and geese) has been one of the
fastest growing sources of meat production. In 1988 world poultry pro-
duction accounted for 22 per cent (Bishop 1990: 6) of total meat pro-
duction, but in 1994 this had risen to 26 per cent (Henry and Rothwell
1995: 22). World poultry meat production tripled between 1968 and
1988. The expansion in world poultry production shows little sign of
slowing down. In 1994, production increased by four per cent over
1993 and reached 49 million tons (WTO 1995a: 50). Most poultry pro-
duction is confined to the local market, with only some nine per cent of
total production (seven per cent when intra-European Union (EU) trade
is excluded) entering international trade. In 1988, the advanced indus-
trial countries’ share of the market was 54 per cent of total global pro-
duction, but this had increased to approximately 60 per cent in 1994
(Henry and Rothwell 1995: 23; Bishop 1990: 7). The growth in poultry
production has been stimulated by growing demand in the advanced
industrial countries (AICs) as consumers shifted down the food chain,
and also by higher incomes in the developing world. The US is the largest
poultry producer in the world, with a 27 per cent share of global output
in 1994 (Henry and Rothwell 1995: 24). Apart from the US, other key
producers are the EU, Japan, Canada, Brazil, China and Russia. Tech-
nical advances in poultry production gathered pace during the 1960s.
Production technology allowed companies to reduce feed required per
pound of weight gain. In 1988, two pounds of feed were required to
produce one pound of weight gain, whereas in 1940 it required four
pounds of feed in order to produce the same weight gain. Moreover, the
The Political Economy of Meat 141
time required to ‘grow out’ a broiler has declined from 14 weeks in 1940
to 6–7 weeks in 1988 (Bishop 1990: 9). This more efficient grain to meat
conversion has enabled poultry producers to maintain profit levels,
even though selling broilers at declining prices in relation to other
meats. The costs of production of poultry has been dramatically
reduced. Developments in technology have made it possible to con-
struct modern, efficient poultry production complexes anywhere in the
world. Costs of production are not uniform across the world. For
example, in 1988 the US cost of production was 29.9 cents per pound
whereas in Taiwan it was 62 cents per pound. (Bishop 1990: 10)
The transnational corporation has dominated the changes in the meat
complex (Heffernan and Constance 1994). Flexible corporate strategies
have led to increasing rationalization, concentration and centralization
of firms. For example, in the US the number of firms producing chick-
ens declined by nearly one-third between 1959 and 1988 (Bishop 1990:
8). The organization of the modern cattle, pig meat or poultry industry
is radically different from that at the end of the Second World War. Pro-
duction has shifted to vertically-integrated firms in which production
and marketing decisions are centralized and production complexes are
either owned directly or controlled through contracts. This integrated
production structure covers all stages of operation, although it can be
argued that no single corporate strategy exists since there are multiple
strategies that companies can use in order to become global players. But
one notable development has been the creation of large food conglom-
erates, for example ConAgra, hence meat becomes one component in
the value-added processed foods market (Gouveia 1994: 131).
Country/area Beef and veal Pig meat Poultry meat Sheep meat
Since the end of the Second World War, total protein intake, and
animal protein as a proportion of this total, has increased in both
developed and developing countries. Meat remains the main source of
animal protein in developed and developing countries but there are
wide variations between countries and regions. The developed world
consumes roughly two-thirds of world meat production, whereas the
developing world with three-quarters of the world’s population con-
sumes only one-third of total meat production. Meat provides the main
source of animal protein in all developed countries with the notable
exception of Japan, where fish remains dominant. In 1991, per capita
consumption of meat in the EU was 70 per cent higher than in 1960
(Bansback 1994).
The long-term trend is one of rising global meat consumption,
although this general trend masks a decline worrying top producers and
retailers. Per capita meat consumption has risen in the past 50 years but
the rate of increase has been decreasing in the past 30 years. The slow-
down in consumption has been most marked in the developed coun-
tries. Within the overall increase since the Second World War, a major
shift has taken place in the structure of demand in favour of poultry,
and products derived from the pig. This increase in demand for poultry
and pig meat has been at the expense of beef and veal. Economists have
explained this changing demand – the shift from red meat to white
meat – in terms of income and price. The overall demand for meat is a
function of income and the shift between different types of meat is seen
as a response to relative prices. In the past two decades, the retail price
of beef has been higher than chicken in most countries (WTO 1995a:
13). But pig meat is the most important type of meat consumed in both
developed and developing countries. Beef ranks second for both groups,
with poultry in third place.
The Political Economy of Meat 143
cultures? This dominance of meat is partly related to the fact that for a
long time meat was relatively expensive, and also to the fact that meat
is associated with a number of myths. Meat’s contemporary dominance
has been historically constructed. It is the result of developments in the
19th century, and age-old myths about meat. In the first part of this sec-
tion I will examine the impact of industrialization on the western diet.
Next, I will turn my attention to the ideology of meat.
The rise in refrigeration from the middle of the century was important
in the growth of the meat-packing industry. Walsh (1982: 85) claims
The Political Economy of Meat 147
that ice packing and curing was the ‘most important innovation in the
process of modernising the meat-packing industry’ in the decade after
the end of the American Civil War. The creation of the refrigerated rail-
road car in the late 1870s led to beef outstripping pork (Cronon 1991:
234), and the transport of frozen meat from Australia and Argentina to
Europe led to a fall in the demand for canned and salted meat (Goody
1982: 162–3). The marketing of meat was transformed in the light of
these developments. Advertising played a critical role in promoting the
availability of meat and overcoming customer reluctance. Customers had
previously bought recently killed meat directly from the butcher. Now,
they were buying a product that had been killed some time previously.
Of all edible creatures (with the exception of insects, which are still
nutritious and popular complements to the diet of many people)
domestic fowl are probably least likely to arouse affection in us.
Chickens are without exception mean-tempered, cowardly, and stu-
pid in our folk tales and idioms . . . All of which is extremely useful to
us since chickens make delicious, versatile and delicate meat, which
we can easily eat without a shred of compunction to mar our pleasure.
(Visser 1989:144)
We not only have social codes which restrict diet but food is intim-
ately connected with body image. The eruption of eating disorders is
symptomatic of crises concerning who we are and how we should look
(Donellan 1996). In contemporary western societies, the standards of
health and beauty have become intertwined. There is, of course, no
such thing as a standard western society, and the impact of the general
trends discussed below will be subject to the specificities of time and
place. Western societies do exhibit many features in common but also
differ in their approaches to food and consumption. Conspicuous con-
sumption (especially) of flesh was, in the pre-industrial age, the privil-
ege of the wealthy. A person’s wealth and status could be deduced from
his or her size. Large size was sought after as a demonstration of super-
ior (purchasing) power. But the democratization of animal protein
forced the rich and powerful to invent other symbolic ways of exerting
their power. In the realm of food this has been evident in a stress on
limited consumption (nouvelle cuisine represented this movement at
its zenith) and healthy eating. When bulk could no longer be held to
be a convenient sign of affluence it had to be replaced. If industrializa-
tion brought ‘food for all’ then satisfaction of appetite no longer had
the same resonance it once held. It was a fairly logical step to invest the
control of appetite with the functions previously performed by the
The Political Economy of Meat 153
Conclusion
This study of the political economy of meat has argued that we need
to think of meat (and other commodities) in terms of the ways in which
they are socially constructed. Key questions pertaining to continuity
and change were explored in the context of the motifs and texts of
meat. From the perspective of the body, a number of conclusions can be
drawn. First, this study reinforces a perspective which focuses on the
centrality of food in constructions of the body. These constructions are
neither universal nor neutral but, among other things, reflect power
relations within human societies. Thus, gender and class considerations
are crucial variables in the determination of what is produced and con-
sumed. Furthermore, the dominion of humans over animals is based in
this instance on the erasure of the animal body. Animals are seen solely
as commodities and not as rights holders. It is this erasure which justi-
fies the consumption of animal flesh. Eating meat is the embodiment of
the contempt humans feel for animals.
This chapter has argued that meat’s position in the contemporary
political economy has been historically constructed. In terms of the
production structure, it is the result of developments in 19th-century
capitalism. The spread of industrial society was concomitant with the
growth of industrial food. These changes were linked to the develop-
ment of nationalism in a number of ways. First, the nationalist project
was based upon an improvement of material conditions, and the suc-
cess of ‘meat for all’ part of the movement to greater democracy and a
mass society. Secondly, modern armies also required ‘modern’ food,
and the military in North America and Europe were early supporters of
refrigeration and key consumers of the new industrial food. But we
have also argued that myths about meat – the ideology surrounding
meat – have played a crucial role in creating and preserving its status in
the food chain.
This analysis of the production and consumption of meat has
attempted to bring the body into IPE. We can now return to the four
themes identified at the outset of this chapter and examine the conclu-
sions which can be derived from the evidence presented above. The first
theme we noted, previously, was that of the construction of value. Our
discussion suggests that neither use value nor exchange value can be
properly understood without giving significance to the cultural context
within which meat is encoded. This is directly related to the body. In
conventional terms this can be clearly discerned in terms of nutrition
but, as the evidence presented above suggests, a much wider set of con-
siderations relating to identity, taboo and myth are also relevant. The
second theme concerns spatiality, and in its focus on the historical
156 Political Economy, Power and the Body
embodiment of the subject this chapter contends that abstract and separ-
ated categories of political and economic analysis are seriously deficient.
Consumption is a social process, and since the construction of the body
and the satisfaction of its needs are historically contingent, attention to
the body challenges abstract and asocial conceptualizations. This study
of the inter-relationship between food, culture and identity has brought
the question of selfhood and group identity to the fore. It has shown that
individual identity and group identity affect our consumption decisions.
Body image conditions purchases of meat both in terms of quantity and
type. And myths about meat and blood are crucial to the creation and
maintenance of religious and national difference. Finally, the theme of
human agency was explored through opposition to the dominant meat
culture. In this context vegetarianism can be seen as resistance to
organized and officially sanctioned violence. But a violence which is
legitimized because the bodies of the victims are accorded value only in
relation to their ability to satisfy human desires.
Notes
1 In writing this chapter I have been fortunate in the support I have received
from a number of sources. Inka Stock provided valuable research assistance for
the first version, and Julian Saurin provided helpful comments and sugges-
tions. I have benefited from questions and reactions to earlier versions at the
British International Studies Association Conference (December 1996) and the
International Studies Association Conference (March 1997). I am very grateful
to all who attended the sessions, in particular Eric Helleiner, Vivienne Jabri,
Bradley Kline, Jane Parpart, Anne Sisson Runyan and Gillian Youngs.
References
Adams, C. J. (1990) The Sexual Politics of Meat (Cambridge: Polity).
Bansback, B. (1994) ‘Meat Demand Economics’, in Commission of the European
Communities, pp. 1–14.
Bishop, R. V. (1990) The World Poultry Market – Government Intervention and Multi-
lateral Policy Reform (Washington: US Department of Agriculture).
Bonanno, A., L. Busch, W. Friedland, L. Gouveia, and E. Mingione (eds) (1994)
From Columbus to ConAgra: The Globalization of Agriculture and Food (Lawrence,
KS: University of Kansas).
Burton, M. and R. Young (1990) ‘Meat Consumption: Have Tastes Changed?’,
The Economic Review 8 (2), pp. 7–10.
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the Mattole’, New Left Review 215 (Jan/Feb), pp. 16–42.
The Political Economy of Meat 157
Introduction
159
160 Political Economy, Power and the Body
deceased’s status, but he does not hold legal title to property, and sib-
lings receive some as well. While Ndebele widows are more apt than
Shona widows to inherit directly from the marital estate, among both
groups, childless widows and junior polygamous wives have few rights.
Widowers, in contrast, are expected neither to abandon the marital
home nor to give up the bulk of the family estate. Moreover, the wid-
ower’s central role in managing family affairs is never questioned (Dengu-
Zvogbo et al. 1994).
Of course, cultural beliefs and practices are never static; new discourses
compete with ‘traditional’ practices. Horror stories of widows abused by
greedy in-laws, and even children, provide cautionary tales legitimizing
widows’ demands for control over some marital property. Campaigns
for women’s/widows’ rights have sensitized people to the evils of prop-
erty grabbing (Stewart 1997c; Stewart 1992a: 13; Folta and Deck 1987).
Popular sentiment seems increasingly concerned with the nuclear rather
than the extended family. Moreover, the right of widows to inherit
some marital property is increasingly accepted, although more as moth-
ers than contributors to the marital estate (Batezat and Mwala 1989).
Some women advocate joint ownership of family property, and even
direct challenges to cultural practices that subordinate women (Chitsike
1995; ZWRCN 1996).
However, ‘traditional’ interpretations of women’s place continue to
thrive (Kaarsholm 1997; Ncube 1991). Many women (and men) con-
tinue to believe ‘it is “cultural” for women to be subordinate to men’
(Chitsike 1995: 20, 24). They believe women need a man for protection,
particularly regarding money matters, and consequently oppose inher-
itance rights for women on the grounds that it would lead to misman-
agement and economic difficulties (Stewart 1997b: 14; Gaidzanwa
1985: 51–2). Moreover, few Zimbabweans believe widows should
inherit everything. Even women who supported women’s inheritance
rights balked when reminded this would give their daughters-in-law full
rights to their son’s property (May 1987: 86). Additionally, challenging
culture ‘always takes time and runs the risk of trauma’ (Chitsike 1995:
24). For many, it is not worth losing the extended family’s support
(Stewart and Ncube 1997: 32).
Thus, many competing and sometimes contradictory forces are at play.
They offer ammunition for a variety of interpretations and practices, and
thus further complicate the social relations of power in which women
and men experience inheritance in Zimbabwe. To discover more about
how embodied women and men navigate these various forcefields, we
now turn to the case studies of our educated, employed urban widows.
168 Political Economy, Power and the Body
It is important to set the context for our cases. They took place in the
late 1980s and early 1990s, when economic decline and AIDS were
beginning to take hold. During the 1980s, quite a number of Zim-
babweans managed to advance into the middle class, but many were left
behind. Inheritance offered an opportunity to redistribute the wealth of
a more successful offspring. General economic decline has intensified
competition over resources, especially between nuclear and extended
families. At the same time, AIDS-related deaths dramatized the import-
ance of the extended family support networks.
The six widows live in middle-class housing areas of Greendale in
Harare and Hillside in Bulawayo. Five couples had been married 13 to
19 years, the sixth for 23 years. They have several children, with at least
one son, and had married in church, either initially or after some time.
Only one husband left a will, and all but one died as a result of a car
accident. The deaths occurred between 1984 and 1991.
Mrs Ganyanyi lives in Harare. Her husband worked for a large
company as personnel manager. She is a nurse. Relations with the in-
laws have been tense, as they depended on the deceased for support.
Mrs Mavhuna lives in Harare. She and her husband ran a business
together. Relations with the in-laws have been strained, again because of
financial dependence on the deceased. Mrs Mapinda’s husband was head
accountant for a large company. She ran several family businesses. The
husband’s will left everything to the son, with the widow as guardian.
The daughter received the car. The extended family is well off, but con-
cerns about control over the marital property are numerous. Mrs Nya-
honde lives in the family home in Greendale. The husband had recently
joined the police and the widow works for the government. They also
own a rural home, occupied by a poorer brother-in-law, who claims it is
his. Mrs Mkandla lives in Bulawayo. Her husband was a lecturer and she
is a nurse. Relations with her in-laws have been strained, more over per-
sonalities than property. Mrs Masuku also lives in Bulawayo. Her hus-
band was a teacher and she is a nurse. They deliberately set up joint
ownership of the house, so she shares it with her daughter, the heir.
A brother-in-law opposed a woman heir and wants some of the estate.
Issues around control over people and property quickly came to the
fore. The family councils immediately took charge of the preparation of
the body and the funeral. Challenges met sharp rebuke. Mrs Ganyanyi’s
in-laws abruptly cancelled the church ceremony she had organized, and
Embodied Practices and Inheritance in Zimbabwe 169
took the body to the rural areas for burial in a spot of their choosing. 17
Widows were watched for signs of disrespect or insincerity. Mrs Mavhuna
and Mrs Mapinda were accused of causing their husbands’ death. In
several cases, relatives tried to grab property. Mrs Ganyanyi’s in-laws
started dividing the lounge furniture before the burial. The brother-in-
law of Mrs Masuku ‘wanted to take everything. He was waiting for the
keys [to the car] even before the deceased was buried’. Sometimes a
needy (or greedy) individual created conflicts. For example, Mrs Nya-
honde’s brother-in-law, a waiter with few prospects, caused most of the
problems. Other more financially secure family members advised the
widow to ignore him.
All of the extended families accepted their responsibility for the well-
being of the widow and dependent children, but this protection was
expected to come with considerable say over the children and family
property. Appointments of heirs and guardians were particularly con-
tentious. Mrs Mkandla’s in-laws unilaterally appointed her son the heir.
Despite Mrs Mavhuna’s appointment as guardian, the family appointed
a person (sarapavana) to assist her. Mrs Ganyanyi’s brother-in-law
insisted he should be guardian against the widow’s wishes. Some families
tried to intervene in decisions about pensions, insurance and other
monies. When Mrs Ganyanyi went to talk with her husband’s employer,
the brother-in-law insisted on coming along. When the employer insisted
on talking to the widow alone, the brother-in-law
. . . raised hell and told them that if they did not allow him to be pres-
ent then he was going to wash his hands over anything to do with
me and that I was not to return to the house in Greendale.
Fearing such a reprisal, she left the office and pursued the matter later.
Mrs Nyahonde had similar problems.
Widows who did not consult in-laws about property and children
were sharply criticized, often in embodied ways. For example, Mrs
Mapinda’s father-in-law criticized her mourning clothes, arguing that
‘when one is wearing “sorry” it means one leads a rather restricted
lifestyle, different from the one she led before’. Her brother-in-law
denounced her for:
Moreover, she was criticized for closing her husband’s shop, bullying
his second wife and, worst of all, ‘she did this without consulting any-
one’. Mrs Mavhuna was upbraided for making property decisions on
her own. She was accused of ‘not suffering . . . [of] sitting pretty . . . and
being supported by the Supreme Court’. Of course, some family mem-
bers supported the widows. Mrs Mapinda’s sister-in-law agreed to be her
official ‘protector’, and defended the widow’s rights to her own life. Her
father and brother remained sceptical, however, adopting a ‘wait and
see attitude’, assuming the widow and their sister ‘would need to be res-
cued one of these days’.
The kurova guva/umbuyiso ceremony remained a moment of high pol-
itics, when the widow’s celibacy could be challenged and her (sexual/
embodied) position in the family had to be settled. Struggles over the
timing and outcome of the ceremony were common. Mrs Mkandla’s
brother-in-law abruptly changed the date of the ceremony. Mrs
Mavhuna had ‘heard rumours that they are planning a ceremony . . .
I wish they could advise me soon so that I can make arrangements to
be away from work . . . ’ Mrs Masuku learned about the ceremony only
from a friend. The ceremony allowed families to question the fidelity
of unpopular widows. One father-in-law wanted the widow to lie on
the grave to see if white ants bit her (proof of infidelity), but this was
dismissed as old-fashioned. However, several of the poorer brothers-
in-law tried unsuccessfully to convince the widows to marry them. They
were furious when the widows chose a ‘protector’ from among their
children or female relatives. In one case, the father-in-law, not his sons,
favoured remarriage.
None of them realized that I was trying to ensure that there would be
a ‘policeman’ at the house who would oversee how the property was
being used.
This didn’t bother me a bit because I knew that a lot of our African
people always talk like that and anyway I loved my husband and
could never have even dreamt of harming him.
Mrs Mapinda had the pension money put directly into her account.
She could do this because the company insisted on talking to her alone.
Thus, institutionalized, westernized inheritance practices provided a
means (and rationale) for keeping resources within the nuclear family.
The women legitimized their actions by claiming responsibility for
the children’s wellbeing rather than asserting their rights as individuals.
Mrs Mavhuna dismissed her mother-in-law’s criticisms, pointing out
that ‘I had to manage every cent properly. For the sake of the children,
now that her son was dead’. Mrs Ganyanyi brushed off her in-laws’ criti-
cisms, saying:
Anyway I did not give a damn. I had my own life to lead and my
children to look after . . . Here I am with my family, working hard.
Some widows argued for their rights to marital estates, not just as moth-
ers but also on the basis of their own contributions. Mrs Mapinda
argued that
. . . when a man and his wife work, they do so for the welfare of their
children. They are not working to enrich their brother and sisters but
they want their children to have a good life and thus it is proper that
when a spouse dies, the surviving spouse and children should get
everything.
Mrs Mkandla opposed the notion of heir. ‘If you work as a twosome,
the remaining spouse must be the heir.’ Her son agreed, and transferred
the estate to her ‘because both my parents had worked for it’.
While these views are hardly hegemonic, they suggest some move-
ment in people’s thinking. Certainly, the rights of the nuclear family
174 Political Economy, Power and the Body
Conclusion
Ann Whitehead (1984: 176) quite rightly points out that property (and
inheritance) is not so much about relations between people and prop-
erty as about relationships between people. When trying to explain
how inheritance influences relations between people (and property),
scholars have often focused on laws and customs (Owen 1996). Clearly,
laws and cultural practices do affect people’s relations and behaviour
during a funeral and afterwards. These laws and customs are embodied
and engendered, defining different roles for men and women, including
how they deal with their bodies. Religious sanctions further threaten
potential transgressors. Thus, on the surface, Foucault’s notion of embod-
ied, disciplinary practices seems particularly apt when thinking about
people, property and inheritance, although feminists would quite rightly
point to their patriarchal character as well.
Yet, in the increasingly complex, multiethnic (and often postcolo-
nial) societies of today, laws and customs often compete with one
another, replacing consistent disciplinary practice with a variety of pos-
sibilities. In these circumstances, scholars have generally adopted an
either/or approach. Feminists writing about the struggles over Otieno’s
body in Kenya, for example, have seen that dispute either as a struggle
between a modern widow and rural patriarchy (the husband’s Luo kin)
(Stamp 1991), or a conflict between the rising urban middle class and
those determined to protect a rural way of life (Gordon 1995). These
scholars ignore the possibility that most people seek a set of compro-
mises and renegotiations, the messy in-between spaces, rather than an
all-or-nothing struggle between ‘custom’ and ‘modernity’, or men and
women. Our cases demonstrate that some middle-class widows in Zim-
babwe have managed this middle path. They have both resisted and
acceded to disciplinary practices, often in rather contradictory and
unexpected ways.
Attention to embodied practices provides important insights into this
process. The widows defended and redefined their rights over property
and children by putting up electric gates, falling ‘ill’, adapting their
Embodied Practices and Inheritance in Zimbabwe 175
mourning clothes and refusing to stay put. At the same time, embodied
practices remained central to renegotiating relations between widows
and the extended family. The widows never challenged the extended
family’s control over the body and burial, nor the primacy of the kin
group’s survival through its children/future/bodies. As we have seen,
celibacy maintained the widows’ commitment to the family and it is
this embodied promise that seems to be at the core of the widows’
attempts to redefine inheritance practices in ways that enhance their
autonomy without rejecting the extended family’s role in the protec-
tion and maintenance of the kin group. This compromise is all the
more important in this time of AIDS and economic decline, but it
reminds us that human beings are often able to disrupt and renegotiate
even the most apparently neat, disciplinary scenario, and that this is
even more apt to happen in the complex, contradictory world of post-
colonial societies.
At the same time, this chapter is based on only six cases. They do
provide a window into the embodied collusions and compromises of
certain middle-class widows. Much more evidence is needed to make
generalizations, even about the middle class. More studies are needed,
especially of widows and widowers from different class and cultural
backgrounds. The WLSA writings have gone a long way in this direc-
tion. This chapter suggests, however, that intensive analysis of people’s
daily lives has much to tell us about those messy in-between spaces we
want to explore. Moreover, the cases remind us that women (and men)
are both enabled and constrained by laws, discourses and institutions.
They demonstrate the limits of an either/or approach, and highlight the
need for an embodied, nuanced, in-depth approach to understanding
how individuals redefine and renegotiate the relations among women,
men and property in our increasingly global/local postcolonial world.
Postscript: As this book was going to press there were protests in Zim-
babwe over a supreme court ruling that denied a woman inheritance
rights on the basis of customary status as ‘junior male’.
Notes
1 This chapter has benefited enormously from comments by Julie Stewart, Terri
Barnes, Dorothy Hodgson, Julie Wells, Ann Stewart and several seminar audi-
ences. Special thanks to the editor, Gillian Youngs, for her patience and use-
ful comments.
176 Political Economy, Power and the Body
References
Alexander, J. and C. Mohanty (1997) Feminist Genealogies, Colonial Legacies and
Democratic Futures (New York: Routledge).
Armstrong, A. (1995) ‘Rethinking Customary Law in Southern Africa’ (mimeo).
Aschwanden, H. (1987) Symbols of Death (Harare: Mambo).
Batezat, E. and M. Mwala (1989) Women in Zimbabwe (Harare: Southern African
Political Economy Studies Trust).
Bentzon, A. W. et al. (1998) Pursuing Grounded Theory in Law: South-North Experi-
ences in Developing Women’s Law (Tano-Aschehoug, Norway: Mond Books).
Bhabha, H. (1994) Nation and Narration (New York: Routledge).
Bordo, S. (1993) Unbearable Weight: Feminism, Western Culture and the Body
(Berkeley, CA: University of California Press).
Butler, J. (1993) Bodies that Matter: On the Discursive Limits of ‘Sex’ (New York:
Routledge).
Chanock, M. (1985) Law, Custom and Social Order (Cambridge: Cambridge Uni-
versity Press).
Cheater, A. P. (1987) ‘Fighting over Property: the Articulation of Dominant and
Subordinate Legal Systems Governing the Inheritance of Immovable Property
among Blacks in Zimbabwe’, Africa 57 (2), pp. 173–95.
Chitsike, C. (1995) ‘Zimbabwean Women’, Gender and Development 3 (1), pp. 19–24.
Coldham, S. (1994) ‘The Government of Zimbabwe’s White Paper on Marriage
and Inheritance, 1993’, Journal of African Law 38 (1), pp. 67–9.
Cooper, F. and A. Stoler (eds) (1997) Tensions of Empire (Berkeley, CA: University
of California Press).
Csordas, T. (ed.) (1994) Embodiment and Experience (Cambridge: Cambridge Uni-
versity Press).
Dengu-Zvogbo, K. et al. (1994) Inheritance in Zimbabwe: Laws, Customs and Prac-
tice (Harare: WLSA)
Felski, R. (1997) ‘The Doxa of Difference’, SIGNS 23 (1), pp. 1–56.
Folta, J. and E. Deck (1987) ‘Elderly Black Widows in Rural Zimbabwe’, Journal of
Cross-Cultural Gerontology 2, pp. 321–42.
Foucault, M. (1977) Discipline and Punish: the Birth of the Prison (New York: Pan-
theon).
178 Political Economy, Power and the Body
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9
Population, Politics and the Pope:
Universal Agendas and the Bodies
of Women
Palena R. Neale
Introduction
180
Universal Agendas and the Bodies of Women 181
and agreements and exercises its right of representation. The Holy See’s
juristic personality is not to be confused with that of the Catholic
Church. As Cardinale (1976: 83) attests, it is the Holy See’s institutional
character that sets it apart from the Catholic Church. The Holy See’s
UN status secures for the papacy the power to decide on issues of repres-
entation and the conditions for that representation. The Holy See exer-
cises its international right to representation and has been an active and
vocal participant at the three population conferences. As the supreme
organ of government for both the Catholic Church and the Vatican
City state, the Holy See appears to have engaged simultaneously both
the spiritual and the political.
As some have argued, the deliberately confusing Holy See/Catholic
Church/Vatican City state trinity has obscured political intent and has
overextended spiritual sovereignty (Kissling and Shannon 1995/96: 11;
Delph and Toner 1997). Questions have been raised regarding the Holy
See’s UN status, in particular its representation at the ICPD. Numerous
conference delegates called into question whether the Holy See spoke
on behalf of the Catholic Church, the Vatican City or the average Cath-
olic in the pew. Specifically, was the Holy See speaking on behalf of the
Roman Catholic Church and therefore representing an organized reli-
gion? And if so, why had the Church been granted this special privilege
while no other religious group was entitled to international representa-
tion within the UN? Moreover, if this was the representation relation-
ship, then why was the Church engaging in international politics and
negotiations when its sovereignty has been defined as spiritual? Stated
differently, why was the Catholic Church, represented by the Holy See,
permitted negotiation status within the international community at an
international conference mandated to discuss political issues?
These questions were addressed indirectly when Archbishop Martino
reaffirmed the Holy See’s involvement in the ICPD. He stated: ‘ . . . the
Holy See and the institutions of the Catholic Church throughout the
world will continue, in collaboration with the nations of the interna-
tional community, to make their specific contribution’ (L’Osservatore
Romano 1994: 8). The archbishop not only justified the Holy See’s parti-
cipation in terms of its humanitarian interest, but also reiterated the
Catholic belief that the Church had competency in virtually every aspect
of public and private life. Once again, this was founded on its commit-
ment to the good of humanity that has been licensed through the divine.
Others held a different view regarding their representation and hence
participation. For example, was it not appropriate that the Holy See, on
behalf of the Catholic Church, express its views in the NGO forum with
Universal Agendas and the Bodies of Women 187
The UN’s involvement in the field of population dates back to its incep-
tion and the Vatican has followed its activities with interest and parti-
cipation. The UN has allocated considerable resources to the execution
of population policies and has sponsored three population conferences
in Bucharest (1974), Mexico City (1984) and Cairo (1994). Each of these
was used as an international venue in which the Vatican was able to
communicate and advance its own ideas on population and develop-
ment issues. In particular, the conferences provided the Vatican with
188 Political Economy, Power and the Body
We will not pass over the fact that the message of the Plan relative to
contraception and the methods of preventing births are not accept-
able to us. They are not acceptable in what concerns contraceptives,
in regard to which the Catholic Church has already made her posi-
tion clear, and is aware of the need to reaffirm and maintain her
teaching without ambiguity.
(Quoted in Johnson 1994: 118)
Conclusion
Notes
1 The politics of the spiritual is taken to mean the Catholic hierarchy’s activities
concerned with the acquisition, interpretation, preservation and execution of
spiritual sovereignty. The politics of the spiritual therefore includes, but is
not limited to, activities such as the construction of identities, the produc-
tion of ‘truths’, the institution of regulatory norms, the policing of regulatory
ideals and politicking on behalf of the Church hierarchy.
2 It is imperative to explain the ‘spiritual’, the ‘political’, and the relationship
between the two, and how these concepts are utilized within this discussion.
Spiritual power, authority and competencies are taken to refer to the author-
ity conferred by God upon the Church in all matters of faith, morals and reli-
gion. This is enshrined in the doctrine of Petrine succession which suggests
that there exists a continuous and uninterrupted transmission of ministry
from Saint Peter to the current papacy. Political power, authority and com-
petencies refers to temporal or secular authority in matters that submit to
worldly or terrestrial affairs. The relationship between the spiritual and the
political is explained in Catholic theology through Church–State relations.
The basic principle that defines the relations between the spiritual and the
secular dates back to the Church’s encounter with the Roman Empire, and is
formulated in Pope Gelasius I’s letter to the Emperor Anastasius in 492 (Hehir
1995). The principle suggests that all human authority is rooted in God, and
that God in turn entrusts temporal authority to the State, and spiritual
sovereignty to the Church. This means there are two kinds of authority, spir-
itual and secular, and each are sovereign in their own sphere. This formula-
tion has evolved throughout the history of the Church and was reinforced by
the Second Vatican Ecumenical Council (1965a and b). The division of power
and all that it implies is a historical, hierarchical decree rather than an arbit-
rary distinction.
3 The Greek root of Catholic – katholikos – means universal (McBrien 1995:
242).
4 Luce Irigaray makes use of the term ‘some one thing’ to refer to woman as a
fixed category of meaning defined and exhaustively determined by some-
one else. For additional reading see Irigaray (1985a and b) and Whitford
(1991).
5 For a detailed discussion of the process of naturalization that works to depol-
iticize and obscure power relations see: Foucault (1979); Irigaray (1985a);
Hubbard (1992); Butler (1993).
6 Wom(b)an: woman defined in relation to her body, particularly her repro-
ductive capacity.
7 It is beyond the scope of this discussion to examine in any detail the andro-
centrism of the Catholic hierarchy and the corresponding systems of power.
For additional reading on the subject see: Daly (1973, 1975); Ruether (1983);
Carmody (1993).
8 Interview for doctoral thesis, November 2, 1997. See Neale (1998).
9 The term ‘body of Christ’ is theologically understood as the Church univer-
sal, or the home of all the Christian faithful on earth regardless of denomina-
tion. I employ the term ‘bodies of Christ’ to refer specifically to the various
institutional pillars within Catholicism, namely the Catholic Church, the
Holy See, the Vatican City state and the papacy.
198 Political Economy, Power and the Body
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Index
200
Index 201
Second World War 39, 76, Taboo 5, 22, 38, 40, 42, 136,
139, 141–2 138, 155
Security 78–9, 100, 104, 106 Technology 1–6, 16, 19, 21–2,
Seidler, Victor 40–1 42–8, 66–7, 73–131, 138,
Self see Subjectivity 140–1, 144–7, 154–5
Service economy, industry 4, reproductive 112–31, 183, 191
75–6, 82–4, 89 Television 85–6
Sex; sexuality; sexual relations Temporality see Spatiality
(see also Prostitution; Territorialism 13, 15–16, 43, 81,
Homosexuality) 3, 8, 95, 98–9, 108
13–14, 22–6, 32–4, 37–8, Terry, Jennifer 118
40–1, 49, 52–71, 162, Thailand 54, 62, 64–5
166, 170–2, 181–5, Theme park see Disney
187–92, 194–6 Time/space see Spatiality
virtual 46 Tourism 4, 76, 82, 87–9, 53
Sex tourism see Tourism sex 3, 52–71
Sexism 14, 41, 54, 61, 115, 121 Transnational corporations 3, 6,
Sexual harassment 56 15, 53, 75, 78–83, 86–7,
Slavery 54, 64, 76 90–1, 141
Social contract 36 Triad (US, Europe and Japan) 3, 75,
Sovereignty, state and 77, 79–80, 82
individual 15, 17, Truong, Thanh-Dam 53–4, 61
43–5, 47, 67, 119, 197 Twigg, J. 148–50
spiritual 186, 193–4, 197
Spatiality; temporality; UK 79
time/space 2, 14–26, United Nations 7, 65, 76, 180–1,
35, 44, 56, 77, 81, 85, 184–7, 189–90, 193, 196
87, 95, 99–102, 107–9, Development Programme 13
137, 155–6 Universalism 13, 15, 48, 90
cyberspace 67 Urbanization 35, 143
Starvation 12 US; America (see also Hegemony;
State (see also Identity) 2–3, 5, Intervention; Invasion;
11–26, 35, 43–5, 47–8, 53–5, Latin America; Triad) 54,
57, 59–68, 75–93, 115–18, 77–80, 140–3, 146, 151,
122–3, 126, 129 189, 192–3
and market 2, 5, 14, 16–18, cultural influence 4, 76, 86–90
22, 24–6, 75–93, 137 Utilitarianism 35–6
regulation 35
state-centrism 15, 27 Value/meaning 4, 96–9, 108
Stereotyping 55, 66, 152 Vatican see Church
Strange, Susan 3, 75, 78–80 Vegetarianism 6, 138, 150–1,
Subjectivity; self (see also 154, 156
Bourgeois) 2, 21–2, Violence 52–3, 56, 64,
31–2, 56–8, 60, 67, 109, 121, 156
121, 125–9, 135, 138, 156, gendered division of 14, 41,
161–2, 176, 182, 184–5 60, 64, 67, 113, 147
Surveillance 112–31, 183 Virginity 8, 181–4, 195
Symbolism 1–5, 14, 16, 73–131, Virtual reality, space 16, 82, 109
148–9, 152, 166, 170 virtual consumption 87
206 Index