Cloud Transforms the Landscape for the Banking Industry

Leading players across major industries - including banking - has adopted or is adopting cloud computing which when combined
with mobility and analytics technologies is changing the game for them. We’ve highlighted key trends and challenges and the
industry and potential solutions how Cloud can also help you on the journey to be a higher performing business.

Industry trends • Build differentiation in customer experience, products and services The future of cloud computing
• Security concerns over public cloud is leading to a growing need
in banking
• Distributed IT. Data will be dispersed across more locations—in-
house, outsourcing vendors, cloud computing providers, third- for hybrid and hosted private cloud
parties • Innovate in mobile banking products and services Cloud computing
will steadily To release the
progress at levels pressure from
• Distribution decoupling. The disaggregation of business process • Speed development and test of new banking apps of the stack non-banking
flows and infrastructure will enable agility and easier adoption of cloud-based Emerging

new technologies Technology solutions competitors market banks

will lead
Customer cloud-based
relationships
• Data-driven insights. Rapid digitization enables more An enterprise private cloud can help: will be
innovation
sophisticated customer intelligence, enabling banks to migrate • Lower banking infrastructure and applications costs redefined
to “social enterprises” and reinvent their relationships with
• Effective system migration to help reduce disturbance to
customers The future of cloud
financial business operations
computing in banking
Business challenges • Workload optimization for banking in the cloud/SaaS will seek to
• Restore customer trust and engagement through greater lead to efficiency and reduced cost
transparency • Data security, privacy and control over banking operation Payments in Cloud-enabled Collaborative
the cloud collaborative cloud-based
• Hold their ground in the payments business in the face of mobile processes bundling will expand shared services
across and beyong will emerge
payment systems, such as Google Wallet and PayPal • Consistent service levels of banking financial services between banks
Developing a new business model
Banks can no longer rely on expensive branch-focused The smart banking revolution
distribution, and need to “smart size” their distribution network.
Based on their core objectives, banks can be divided into three Today Tomorrow: Smart Banking
categories:
• The “analytical multichannel” bank The “Analytical The “Socially The “Digital
The “Do Basics Right” Bank
• The “socially engaging” bank Multichannel” Bank Engaging” Bank Ecosystem” Bank

• The “digital ecosystem” bank

And their targets set accordingly. Branch network Deep customer Effective multichannel M-payments
optimization understanding integration Social media listening &
monitoring
Why Enterprise Private Cloud Mobile marketing and
The Enterprise Private Cloud solution, offered by Huawei and Web & mobile Real time event analytics
Smart interaction
channel marketing management
Accenture, brings robust solutions for the banking industry. with customers
& effectiveness Social CRM (data
enrichment and Partnership, alliance
• Accenture’s solutions are embraced by 42 out of the top 50
1
optimized offering) management
banks worldwide Basic multichannel Needs-based
Pervasive analytics
orchestration offering Mobile commerce
• Huawei serves six out of global top 10 banks. More than 300
ecosystem
financial institutions worldwide choose Huawei Social digital marketing
Empowered Product offering (clustering client
Performance
branch front line optimization & scientific engagment) Trust management
management
& sales tools pricing

1
Based on 2015 data.

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