Professional Documents
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E X P LA I N H OW T H E
D I G I T A L R EV O L U T I O N
W I L L I M PACT O N
Y O U R PR O PO S A L F O R
A N E W P R OD U C T
THE EVOLUTION OF MOB ILE APPS
MY PROPOSAL
My proposal is choice 3, to make an idea for an app which works with UK
music artists and online clothing companies to sell and market clothes in a
unique way. This could be by watching interviews and music videos and
being able to buy their outfits with one click of a button. I need to consider
the impact of digital revolution on mobile apps and how they have adapted
over the years to reach the technology standard they are at now as well as
bettering the technology or coming up with a new form of technology. The
digital revolution will be an impact on my app idea due to the growth of it, I
will have to consider how the app could grow and also the features I want on
it that might be new features that have come with the digital revolution of
mobile apps.
1994 - TH E FI RST S MA RT PH ON E
However these features were not called ‘apps’ they were known as
features. They were found in the ‘mobile office’ section of the phone
and were manually pre-loaded onto the phone. Mainly Java games and
calculators were known as ‘apps’.
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Nokia is still remembered to this day for its ‘snake
game’ which was one of the most popular java games on
Nokia phones, these games all came pre-loaded with the
phone so no downloading took place at all. However
because of this there was only a limited amount of games
therefore people didn’t really use their phones as a source
of entertainment they only used to use it for calls texts etc.
2 007 - T H E FI RS T I PH ON E
3
2 008 - AP P L E ’S AP P ST OR E W EN T L I V E
In July 2008 Apple’s App Store went live, on the launch day
the store featured 500 apps. After one week there were 10
million downloads of apps from the app store. The amount of
apps that featured on the app store then grew massively, there
were 800 native apps available for IOS devices, more than 200
of those were free and 90% of the ones that weren’t were
priced less than £8.
2 010 - AP PS BECA M E T H E RA GE
2 012 - LA UC H OF GOOGL E P LA Y
4
2 005 - A P PL E WAT CH R EL EAS ED
T O TH IS DAY
To this day apps are still ever-growing, apps for virtual reality are now
available which a whole new type of technology, apps for in store retail and
banking are widely used worldwide. People can now work for themselves
because of apps; many people have started up businesses from their own
apps or even on an app. Many restaurants have apps where you can order
your food to your table so you don’t even have to go and order. To conclude
apps have made everything one click away, anything you could ever imagine
it is most likely available on an app. The technology behind app development
is ever growing and there are new ways of which apps now work such as
virtual reality especially with gaming, people can play games on their
phones and with the virtual reality apps and equipment can play the game in
a virtual reality world. From this you can see a lot has changed since the
IBM Simon smartphone that only came pre-loaded with a calendar and a
clock.
5
current and have new ideas because that is the key for success for my app.
App development has already had an impact on my proposal without me
even coming up with an idea as it is asking for an app that includes videos,
pictures and online purchasing of the clothes all within one click. This would
not have been asked ten years ago as online buying wasn’t invented and nor
were interactive apps as they were still fairly basic.
However the proposal is very much doable as there are apps such as 21
buttons which allows someone to post a photo of their outfit and the user
can buy that outfit within one click as it links the outfit to the website of
which they bought it off. My app will have a similar technology to this
however there is an opportunity to expand it and have the clothes to be
bought on the app instead of being bought on the website because it’s less
clicks and means everything is under one roof. Instagram have just released
a similar feature where you can now buy things from there, there are things
called Instagram shops where users can buy the products they sell within
one click.