SAP TechEd 03 Basel

SAP TechEd ‘03 Basel
SAP Internet Sales

(R/3 Edition)
in a B2B Scenario
Winfried Gerg, Nihad Freund
Product Management, SAP AG
Learning Objectives
As a result of this workshop, you will

be able to:
Present an overview of SAP Internet Sales (R/3 Edition)
Understand the system architecture of SAP Internet Sales
(R/3 Edition)
Show basic business data required for a Web Shop
Provide an understanding of how data and processes from
SAP R/3 are leveraged on the Web
Give participants hands-on experience in creating their own
Web Shops
This workshop is not intended to provide an overview of all

functionality in Internet Sales
 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 2
© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 1

Agenda
Overview of SAP Internet Sales (R/3 Edition)
Contact Persons (Buyers) for a Sold-To Customer
The Product Catalog
The Web Shop
Order and Delivery

Order and Order Status
Deliver and Order Tracking
Summary
Agenda
The Product Catalog
The Web Shop
Order and Delivery

Summary

Customer Centric Business with mySAP CRM
Customer Centric Business with mySAP CRM
mySAP CRM E-Commerce

Turn the Web into a profitable sales and interaction channel

Business Value of mySAP CRM E-Commerce
mySAP CRM provides an e-Commerce platform

to turn the Internet into a profitable sales and
interaction channel
Support Business-to-Business and

Business-to-Consumer relationships
Personalize your customers’ buying experience
Provide convenient, easy-to-use, interactive

selling and self-service
Enable end-to-end order-to-cash processes
Incorporate partners into your eCommerce

strategy
Significantly reduce cost of sales and customer

service
mySAP CRM E-Commerce Overview

mySAP CRM E-Commerce - Deployment Modes
mySAP CRM E-Commerce mySAP CRM Channel Management
E-Commerce within a Portal E-Commerce with Channel Partners
Collaborative
Showroom
E-Commerce with mySAP CRM

Partner Portal
E-Commerce with SAP R/3
SAP Internet Sales (R/3 Edition)– Capability Overview
Online Order
Shopping Invoicing & Status
Customer Basket, Order Payment
Management
Pricing, Product
Availability
Product
Configuration
Product Catalog,
Search

SAP Internet Sales (R/3 Edition) - Building Blocks
Browser
Browser
Web
Web Catalog
Catalog Search
Search Engine
Engine Shopping
Shopping Basket
Basket Pricing
Pricing Engine
Engine
Product
Product Order
Order &
& Quote
Quote Online
Online Billing
Billing
E-Analytics
E-Analytics
Configuration
Configuration Management
Management and
and Payment
Payment
Material
Material Catalog
Catalog Customer
Customer Order
Order Contract
Contract
Master
Master Management
Management Master
Master Management
Management Management
Management
SAP Internet Sales (R/3 Edition) – Screenshots
B2B
B2C

Lean Architecture
Business Interaction Presentation

Execution
R/3 System (≥ 4.0B) SAP J2EE Engine

Material Master Interaction and
Java Connector
Presentation Layer Browser
Product Catalog
Plug In *
Business Objects Layer Browser
Order
Business Logic Services
Business Partner Layer Browser
Pricing Browser
Web Server
Logistics Execution
System (LES)
* = optional
Architecture with All Options
Business Interaction Presentation

Execution
SAP J2EE Engine
R/3 System (≥ 4.0B) Interaction and
Java Connector
Presentation Layer
Material Master
Business Objects Layer
Product Catalog Browser
Business Logic Services
Order
Plug In
Layer
Browser
Business Partner
Web Server Browser
Pricing
Index Server Browser
Index
Logistics Execution Search
Management
System (LES) Engine
System (IMS)
Internet Pricing &

Configurator (IPC)
Database
Data Loader
* = optional

Internet Sales R/3 Edition – Architecture Summary
R/3 release 4.0B and higher is required

Calls the master data within R/3 as required
Order saved real-time within R/3 – no delay or intermediate storage
of the order data
J2EE-compliant run-time architecture
Outside-in process flow of the customer interaction
JSP-based front-end makes UI design more flexible
Options within the architecture set-up
Product catalog
Read from R/3, data is cached
Data replicated to external index server
Pricing
Read from R/3
Determined with the use of the IPC
Configuration – only with the IPC
Agenda
The Product Catalog
The Web Shop
Order and Delivery

Summary

Customer Masters & Contact Persons
Customer Master
Sold to, Ship to
Bill to, Payer
Other partner functions
Contact Person 1 Contact Person 2 Contact Person 3 Contact Person 4, etc
John White Lisa Young Bob Jones Pam Smith
User Management
B2B: Customers log on before being allowed

into the shop
Existing customer master is used within SAP R/3
Password must be created for existing customers
User management options
SAP R/3 user created for the customer (SU01)
roles for authorization checks
Internet user created for the customer (SU05)
only assigns password to customer master
B2C: Self-registration of consumers visiting the
shop
Customer master is created within SAP R/3
Existing template customer is copied, only address
data is updated

B2B Scenario
Web shop
3
Only Internet users have access

Customer
2
Creation of an SAP R/3
Internet user
for the
customer Customer
Customer maintained
1 in the R/3 system
B2C Scenario
Self-registration
1
Web Shop Customer
SAP R/3
Customer
Automatic creation of a new

customer master record and
corresponding Internet user

Customer Master in R/3 (General data)
Í Customer name
Í Search term
Í Address data
Í Tax jurisdiction code
Customer Master (Contact Person info)
Ï Contact person
Contact person details Î

Customer Master in R/3 (Sales Area Data)
Sales area data

Sales: pricing
procedure
determination
Shipping: delivery plant
Billing: payment terms,
taxes
Logging on and Passwords
SU01: password in user

SU05: password in Internet user
Business Partner enters

ID/e-mail, password
J2EE
SU01: BP logs in directly

SU05: requires a generic user for logon

Customer Master and Internet User
Internet user type:

BUS1006001 – Business
partner employee
Stores encrypted password
Stores validity date
B2B: Login & View Products
Login screen
View Products

Exercise: Create a Contact Person & Internet User
Objective
Understand the integration between the Internet and the
R/3 customer data.
Task
Create a contact person in R/3 that is linked to a Sold to
customer.
Exercise summary
Go to transaction Create Contact Person.
Select the Sold to customer, enter contact person details.
View the linkages established between the contact person
and sold to customer.
Create an Internet user for the contact person.
Please refer to your exercise sheet for

detailed steps.
Agenda
The Product Catalog
The Web Shop
Order and Delivery

Summary

Functional Overview – Web Shop & Catalog
B2B and B2C

scenarios
Multimedia product
catalog
Powerful search
engine
Real-time pricing
Real-time availability
in the catalog
Interactive product
configuration
Web Analytics
Agenda
Overview of mySAP CRM E-Selling
Î The Product Catalog

Material Master
Create new event
The Web Shop
Product Catalog
Create new Tealeaf
handler class
Customers in the Web Shop Multi-Media
Fire new event
Pricing & Configuration
Order and Delivery
Order Status in the Web Shop
Summary

Material Masters are the Foundation of the Catalog
Customer
Web Shop
Product
Product
Catalog
Catalog
Catalog
Material
Area
Material Master
Í Short description
Í Material group
Í Basic data text

Material Master Data for the Catalog
Documents Î
Í Long text
Ï Long text
Agenda

Material Master
Create new event
The Web Shop
Product Catalog
Create new Tealeaf
handler class
Fire new event
Order and Delivery
Summary

The Product Catalog is built from Product Masters
Customer
Web Shop
Product
Product
Catalog
Catalog
Catalog
Material
Area
R/3 Product Catalog
R/3 Product Catalog SAP Internet Sales

(R/3 Edition)
Material data and material groupings

Prices
Multi-media objects
Texts

Product Catalog
Catalog is maintained in
SAP R/3
Options to read catalog
Directly from SAP R/3
(caching available)
Published to an external
index server, TREX search
engine
Product-related content
Hierarchical organization
Uses existing materials
Document management
system for multimedia
Associate multimedia
content with hierarchies
and products
Multimedia content stored
on Web server
Product Catalog Basic Data
Catalog type Î
Pricing schema Î
Reference customer Î
Sales area Î
Display within R/3 Î
Variants Î
(language/currency)

Building a Catalog
Catalog
Catalog
Header
Header
Area 1 Image 1
Item 1 Text
Image 2
Item 2
Area 2
Area 2.1
Item 3
Item 4
Area 2.2
Area 2.2 Text Image 3
Product Catalog Organization
Hierarchical organization
Manual creation
Copy from classification
Copy from other catalog layout
Ð Layout area: PCSHOP
Ñ Layout subarea: Computers

Product Catalog Layout Area
Í Multi-media
Í Descriptions
Ï Layout area: Computer
Hierarchy layout area Hierarchy layout area content

Assign other areas Enter descriptions (text)
Assign materials Assign multi-media (documents)
Cannot assign both
Products in the Catalog
Products assigned to
catalog layout areas
Use existing material
masters
Data for products

Long and short
descriptions
Multi-media files
Enter directly or copy
from material

Product Catalog: Assigning Materials
Ð Prices
Ï Materials Ñ Texts (language-dependent)

Ï Documents
Texts in the Catalog
Text is language-
dependent
Variant contains the language
(basic data)
Catalog/variant specified in
the product catalog
Text for product groups

Entered manually
Text for products

Entered manually
Í Language
Copied from material master
Determine which text to copy
Changes in catalog do not
affect text in the material
master

Products in the Catalog
Material Master Product Catalog
Basic Data Layout Area
Document 1 Layout Area
Document 2
Material Master
Sales Text
Product Catalog Type
Controls data copied from material
Copy any text (basic, sales, etc.)
Copy documents (define document type)
Agenda

Material Master
Create new event
The Web Shop
Product Catalog
Create new Tealeaf
handler class
Fire new event
Order and Delivery
Summary

Multi-Media in the Catalog
Multi-media assigned to
Hierarchy layout areas
Individual products
Types of MIME files

Images
Sound files
Documents
more….
Document management
system (DMS) manages
assignment
Document stores data carrier
and filename
Data carrier defines the location
of the files on the web server
Exception: multi-media for
configurable products are
defined in setup of the IPC
Document Management Using the R/3 DMS
Manage documents of any format

Info record with file storage data
(file system, optical archive, R/3 DB)
Customer-specific type can be defined
(for example, logo, background, sound, video)
Version management
Archiving
Status management
Authorization checks
Classification of documents
Texts for documents
Search requests (long text, link to products,
classification system, ...)

Document Management System
Í Document & version
Í Small image
Í Large image
DMS - Starting Applications
Í Small image
Í Data carrier
Í Filename
Documents: list screen

SIM – small image
Documents: detail screen

LIM – large image
Ð Small image
PDF – PDF documents
WAV – sound files
….

Java-based Configuration: web.xml
<context-param>
<param-name>imageserver.catalog.isa.sapmarkets.com</param-
name>

<param-value>http://server:port/images//</param-value>
Path where MIME files
<description>Used for setting the server for all the images from
are stored
catalog</description>
</context-param>
Path of MIME files concatenated from the following two

entries:
- web.xml entry (stored in JSP)
- data carrier entry (stored in IMG configuration for DMS)
Agenda

Material Master
Create new event
The Web Shop
Product Catalog
Create new Tealeaf
handler class
Fire new event
Order and Delivery
Summary

Pricing and Configuration
Pricing options
Prices read directly
from within SAP R/3
Use of the IPC allows
customer-specific
pricing in the catalog
IPC (optional)
Internet Pricing and
Configurator
Contains a pricing
engine and a
configuration engine
Configuration
Required for
configurable products
in the shop
Existing variant
configuration rules are
reused in the IPC
Options for Pricing
Real-time, consistent pricing on the Internet

There are different options for pricing within the product catalog:
Reading prices directly from R/3
Replicating prices to the Internet Pricing and Configurator (IPC)
Final pricing in the order is determined by the order type

More complex pricing procedures for accruals, statistical figures, etc.
Catalog prices IPC allows customer-

determined using specific pricing in the
reference customer catalog

Pricing in SAP Internet Sales (R/3 Edition)
Pro: lean procedure

for the Internet
Pricing
Procedure A
Product Basic Document

Catalog Data Schema
Pricing
Safest option
Procedure B
Online Sales Order Document

Web Shop
Store Type Schema
Pricing
Procedure C
Con: inconsistencies
are possible
Configuration in Internet Sales for R/3
Interactive configuration
on the Web
Enables products to be
configured in a Web
environment
Visual representation of
the product options
Variant configuration
ensures data consistency
Only valid combinations
of options are available
Uses variant
configuration rules
defined in R/3
Surcharges for options
included in the price

Exercise: Create a new Catalog Layout Area
Objective
Understand how hierarchies are built in the product catalog.
Use products in the R/3 system to build a catalog.
Task
Add a layout area to the product catalog hierarchy.
Add products and content to the layout area.
Exercise summary
Display the product catalog basic data.
Add a layout area to the product catalog’s hierarchical structure.
Add products to the layout area.
Add text and multi-media to the products in the new layout area.

detailed steps.
Agenda
The Product Catalog
The Web Shop
Order and Delivery

Summary

The Web Shop is the Internet Storefront
Customer
Web Shop
Product
Product
Catalog
Catalog
Catalog
Material
Area
Using the Product Catalog in Web Shop(s)
B2B
B2B Web
Web Shop
Shop
One product catalog (e.g. PCShop)
can be used in more than one Web Shop
B2C
B2C Web
Web Shop
Shop
B2B
B2B Web
Web Shop
Shop
B2C
B2C Web
Web Shop
Shop
PC1 PC2
A separate product catalog

PC can be defined for each Web Shop
PCShop

The Web Shop: R/3 and Java
Master data Look and feel

Business logic Flow of the processes
Java App. Server

R/3 Data
Web Shop
Web Shop Management (General tab)

Web-based maintenance of Web Shop parameters
Resulting data stored in an XML file in Java environment
General info
• Language
• Currency
• Scenario

Web Shop Management (Catalog tab)
Catalog
• Catalog and variant
• Pricing option used
• Multi-media object
types
Web Shop Management (Order tab)
Order
Information for SD order
Enabling of types of
ordering functionality
Payment types
Tracking method

Extended Configuration Management (XCM)
Scenario based configuration

Different application parts can be easily combined to new
scenarios
e.g. backend , basket (type data), catalog (type, data)...
Clear separation of configuration files

Customer
SAP
Customer performs his changes in own set of configuration files

Easy upgrade: Customer places own files after upgrade
Support: Customer changes are clearly visible
Configuration data can be placed outside the web application

Multiple web applications in a cluster can share the same
configuration data
Outlook: Integration into Solution Manager (Customizing Server)
Extended Configuration Management (XCM)

The Web Shop on the Internet
Ð Transactions
Ï mini Basket
Ð Products
Catalog Ï
Exercise: Create your own Web Shop
Objective
Understand the settings that can be made in the Web Shop.
Task
Select settings for a B2B Web Shop configuration.
Exercise summary
Login to Web Shop Management from your browser.
Configure a B2B Web Shop.
Access the B2B Web Shop with the Contact person.

detailed steps.

Agenda
The Product Catalog
The Web Shop
Order and Delivery

Summary
Placing an Order
Fill the shopping basket

Catalog selection
Order templates
Copy existing orders
Quick order entry

Customer reference
number
Product number
Shopping Basket
Management
Create order
Create order template
Request for quotation
Save shopping basket
Delivery options
Change shipping address
Request delivery date
Request delivery type

Fast Order Entry and Check-Out (B2B)
Í Customer Reference
Í Delivery info
Í Text
Ï Order status
Í Delivery info
Í Text
Ï Products
Ð Document options
Completing the Order
Availability check (ATP-

check)
SAP R/3
Selection of payment
method
Credit card
Invoice
Cash on delivery
Order confirmation
In Web Shop
Via e-mail
Order tracking with link

to carriers
Financial processes
Invoice status
Online invoicing
Online payment

Resulting Order
Í Order Number
Í Customer Number
Ï Products
Agenda
The Product Catalog
The Web Shop
Order and Delivery

Summary

Sales Orders in the Web Shop

Business Internet
Execution Layer
Order is immediately in R/3
system
R/3
Fulfillment processes
automatically incorporate
J2EE
the Internet order
Delivery
Pick/pack/ship
Order Invoicing
Plug In
Accounts receivable
JCO
LES
Order status accessible in
the Web Shop
R/3 status updated in Web
Shop
Carrier tracking
Partial Delivery Document
Í Delivery Number
Ï Products

Options for Delivery Tracking
Real-time access to carrier information on the Internet

There are different options for tracking within the product catalog:
Tracking using the delivery document and the URL in table TCAURL
Tracking using handling unit in XSI (Express Delivery Company tracking)
Configuration within the Web Shop

Turn XSI configuration on and off within the Web Shop configuration
Tracking using table Tracking using XSI

TCAURL (Express Delivery
Company)
Tracking from the Order Status Screen
Ï Tracking Link

“Simple” Carrier Tracking in the Delivery Document
Ï Carrier
Í Tracking number
Exercise: Place an Order & Create a Delivery
Objective
Place an Order from the Web Shop and process the order in the
backend R/3 System.
Task
Create an order from the Web Shop.
Create a delivery document with tracking for the order.
Check the status from the Web Shop.
Exercise summary
Access your Web Shop on the Internet.
Place an order.
View the order in the backend system.
Enter tracking information in the order.
Check the status from the Web Shop.

detailed steps.

Agenda
The Product Catalog
The Web Shop
Order and Delivery

Summary
Summary: SAP Internet Sales (R/3 Edition) for B2B
Understood Internet customers in the B2B

environment who belong to an organization
Enhanced a product catalog with an additional layout

area and product content
Created a Web Shop
Created an order from the Web Shop, with the

integration of the delivery to carrier tracking
Understood the integration into existing SD

configuration and processes

Delta SAP Internet Sales R/3 – mySAP CRM E-Commerce
Enhancements through an upgrade to

mySAP CRM E-Commerce
Super User Concept
Marketing & personalization
(including cross/up selling, related accessories, bestseller-list)
Rule based ATP check using APO
Call-off from contracts
Guided Selling
E-Service (Internet Customer Self Service)
Live customer support (Live Web Collaboration)
SAP Internet Sales (R/3 Edition) – Benefits
Fast and easy implementation facilitates quick

ROI
Full-featured sell-side storefront is easy to use

and provides a convenient buying experience
Enables end-to-end business processes (order-

to-cash)
Ready-to-run shop templates available for B2B

and B2C scenarios
Built-in flexibility for creative Web design and

corporate branding
Allows expansion of your e-business strategy

into extended e-selling and other mySAPTM CRM
scenarios through easy migrations

Further Information
Î Public Web:
www.sap.com Î Solutions Î mySAP CRM Æ E-Commerce
SAP Customer Services Network: www.sap.com/services/
Î Consulting Contact
Uwe Klaus Gomulski (uwe.klaus.gomulski@sap.com)
Harald Gabriel (harald.gabriel@sap.com)
Martin Weick (martin.weick@sap.com)
Î Related SAP Education Training Opportunities
http://www.sap.com/education/
CR850, SAP Internet Sales (R/3 Edition)
Î Related Workshops/Lectures at SAP TechEd 2003

E-Marketing with mySAP CRM E-Commerce
Tue., Sept 30 4:00 – 6:00pm, Rm H4
Collaborate with Customers and Partners by Leveraging SAP NetWeaver
Tue, Sept. 30, 2:00 - 4:00pm, Rm H4
Questions?
Q&A

Feedback
Please complete your session evaluation and

drop it in the box on your way out.
Thank You !
The SAP TechEd ’03 Basel Team
Copyright 2003 SAP AG. All Rights Reserved
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SAP TechEd ‘03 Basel

SAP Internet Sales

As a result of this workshop, you will

This workshop is not intended to provide an overview of all

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 2

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 1

Overview of SAP Internet Sales (R/3 Edition)

Contact Persons (Buyers) for a Sold-To Customer

The Product Catalog

The Web Shop

Order and Delivery

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 3

Overview of SAP Internet Sales (R/3 Edition)

Contact Persons (Buyers) for a Sold-To Customer

The Product Catalog

The Web Shop

Order and Delivery

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 4

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 2

Customer Centric Business with mySAP CRM

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 5

Customer Centric Business with mySAP CRM

mySAP CRM E-Commerce

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 6

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 3

Business Value of mySAP CRM E-Commerce

mySAP CRM provides an e-Commerce platform

 Support Business-to-Business and

 Personalize your customers’ buying experience

 Provide convenient, easy-to-use, interactive

 Enable end-to-end order-to-cash processes

 Incorporate partners into your eCommerce

 Significantly reduce cost of sales and customer

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 7

mySAP CRM E-Commerce Overview

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 8

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 4

mySAP CRM E-Commerce - Deployment Modes

mySAP CRM E-Commerce mySAP CRM Channel Management

E-Commerce within a Portal E-Commerce with Channel Partners

E-Commerce with mySAP CRM

E-Commerce with SAP R/3

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 9

SAP Internet Sales (R/3 Edition)– Capability Overview

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 10

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 5

SAP Internet Sales (R/3 Edition) - Building Blocks

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 11

SAP Internet Sales (R/3 Edition) – Screenshots

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 12

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 6

Business Interaction Presentation

R/3 System (≥ 4.0B) SAP J2EE Engine

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 13

Architecture with All Options

Business Interaction Presentation

Internet Pricing &

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 14

© 2003 SAP AG CRM 253, Winfried Gerg; Nihad Freund 7

Internet Sales R/3 Edition – Architecture Summary

R/3 release 4.0B and higher is required

 SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 15

Overview of SAP Internet Sales (R/3 Edition)

Contact Persons (Buyers) for a Sold-To Customer

Support Business-to-Business and

Personalize your customers’ buying experience

Provide convenient, easy-to-use, interactive

Enable end-to-end order-to-cash processes

Incorporate partners into your eCommerce

Significantly reduce cost of sales and customer

B2B and B2C