ARNOBI DE

Social Media Manager www.arnobi.weebly.com

+1(323) 356 9466 arnobide4@gmail.com https://www.linkedin.com/in/arnobi/

I am a brand story-teller with a head full of unique creative campaign ideas and thorough digital
marketing knowledge and experience. Ready to delve into performance-oriented online marketing/
Social media management.

My skills lie in social media engaging content ideas, content calendar creation,
Community management, Copy writing, web-content writing, SEO tools, research and
critical thinking to align digital marketing strategies to brand objectives.

Education • Digital Marketing Course, 2018 (General Assembly, Los Angeles)

• Diploma in Event Marketing, 2007 (India)
• Bachelors Degree in Science, 2006 (Calcutta University, India)

Languages • English
• Hindi
• Bengali

Digital • Facebook, Instagram, Twitter, Linkedin, Pinterest and Google +

skills • Social management platforms Hootsuite, Buffer, Sprout Social.
• Ad management on Facebook, Twitter and Google adwords
• SEO pluggins on Wordpress
• SEO tools

Software Pages, Keynote, MS office, Powerpoint, Photoshop

skills
EXPERIENCE Multiple clients, Los Angeles
Social Media Consultant
(Jan 2018 - Present)

Job responsibilities:
• Managing Social Media marketing
• Writing Blogs, Creating and maintaining Social Content Calendar
• Making new ideas
• Working on optimizing the Hollywood Hustle Podcast and The Tea-
house Music Company website
• E-mail marketing

Project highlights:
• Improving Social engagement by 130%
• Facebook & Instagram ads
• Improving website traffic and decreasing bounce rates
• Sales conversion of 2% through Social Media ads

MPS Advertising Agency LLC, Dubai

Sr. Copy writer & Social Media Manager
(Sep 2016— Oct 2017)

Job responsibilities:
• Managing Social Media marketing for Dubai-based brands in Jewelry,
Restaurants, Hotels and International Yoga Day for Indian Consulate in
Dubai
• Web-content writing for Food supply company, globally-acclaimed Ho-
tels, Diagnostic centre, Jewelry brand
• Brand communication materials (Print) - Working on visual ideas and
content writing for Brochures, Leaflets, Print ads for multiple brands
across various industries.

Project highlights:
• Managed social media campaign across Facebook, Instagram and Twit-

Punch Design LLC, Dubai

Sr. Copy writer
(Apr 2016 — Aug 2016)

Job responsibilities:
• Brand communication materials (Print) - Working on visual ideas and
content writing for Brochures, Leaflets, Internal communications,
Branding, etc.
 Publicis Capital (Publicis Worldwide), Mumbai
Creative Group Head
(Feb 2015 — Mar 2016)

Job responsibilities:
• Lead a team of Copy writers and Art Directors, worked closely with Account
Planner and Brand Strategist for Brand Marketing
• Developed communication and visual ideas for brand marketing across
print and digital platforms
• Wrote numerous Audio-visual scripts, radio Campaigns, blogs and article
writing with other mediums of direct-customer communications

Project highlights:
• Launch of Clenveil in India (Consumer beauty product)
• Launch of Zoetis, South east-Asia (Veterinary product)
• Anti-smoking activation (Agency initiative)
• Launch of Viroclear in India (Hepatitis C Medicine)
• Influenza vaccination awareness campaign (Within India)

Multiple Advertising agencies, Mumbai

Brand Communication consultant
(Jul 2013 — Feb 2015)

Job responsibilities:
• As a consultant, worked with multiple boutique healthcare ad-
vertising agencies on supervising teams of copy writers and art
directors. Worked closely with Brand Strategist on brand plan-
ning. Ideation on brand campaigns, audio-visual script writing,
print-ads, visual communication aids, direct mailers, activa-
tions and event conceptualization.
Project highlights:
• Pharmaceutical brands from companies like: Cipla, Abbott,
SUN, GSK, Sanofi
• Launch of a hospital in Pune, India
Lowe Lintas, Mumbai
Sr. Copy Writer
(Mar 2011 — Jun 2013)

Job responsibilities:
• Working closely with the art director for brand campaigns, activations,
event concepts, Print ads, Audio-visual scripts.

Project highlights
• Launch of Neutrogena, SevenHills Hospital, AIDS awareness
campaign. Pepsodent G, VLCC & Restylane Campaigns

RK Swamy BBDO, Mumbai

Sr. Copy Writer
(Jul 2009 - Mar 2011)