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Table of Contents ................................ ................................ ................................ .................. cc
Abstract ................................ ................................ ................................ ................................ 1
1. Introductcon ................................ ................................ ................................ ............... 1
2. What cs Web 3.0? ................................ ................................ ................................ ...... 1
3. What are the Benefcts of Web 3.0? ................................ ................................ ............ 3
4. How to Measure cts Success?................................ ................................ ..................... 3
5. Open Calacs Web 3.0 Tools ................................ ................................ ....................... 3
6. How Web 3.0 can be applced cn Enterprcse Web Content Management? .................... 5
7. Concluscon ................................ ................................ ................................ ................ 6
8. References................................ ................................ ................................ ................. 7‘
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Enterprcse Content Management (ECM) has been there for many evolutconary changes cn technology.
Startcng from Web 1.0, Web Content Management (WCM) has evolved around the technologces untcl
Web 2.0. Even though verscon numbercng of the Web has dcsagreement, the term Web 3.0 has turned
up to foretell the future of web. In thcs paper, we trced to explore what Web 3.0, a state-of-the-arts
technology, cs and how Web 3.0 can effectcvely be applced to Enterprcse Content Management cn
future.

‘ à 
 
Scnce the advent of World Wcde Web, Web Content Management (WCM) has been one of the areas
of Enterprcse Content Management (ECM). It went through the era of Web 1.0 where statcc web
pages wcth dcfferent content types are managed. A demand of software to manage the content to be
publcshed on the webscte was very common. Such software systems usually manage web pages at the
content level at whcch the content objects can be reused. Moreover, they usually support workflow
processes for content edctcng.

Another wave of cnternet applccatcons, Web 2.0, has brought another perspectcve of Web Content
Management. Web 2.0 applccatcons such as blogs, Wckcs, medca sharcng servcces, soccal networkcng
systems, and collaboratcve edctcng tools gcve the users the power to contrcbute cn content creatcon and
sharcng (Strcckland, 2008). Thcs tcme around enterprcses have to extend cts Web Content Management
to cover user-generated content vca Web 2.0 tools throughout cts lcfe from creatcon to archcvcng.

As technology contcnues to advance, Web 3.0 has already been under the spot lcght on the stage of
World Wcde Web. Such movement cn technology defcnctely brcngs new challenges and opportunctces
cn Enterprcse Content Management world. In thcs survey, we try to explore posscbclctces of Web 3.0
that can be effectcvely used for Web Content Management cn better way.

ÿ‘ S 
S
 

It was artcculated that as we get comfortable wcth the hyper-connected world of Web 2.0, the next
wave of technologces known as Web 3.0 wcll transform the way we communccate and collaborate.
Web 3.0 wcll expand and energc
e today¶s soccal-medca conversatcon by provcdcng meancng,
background and context of any questcon or conversatcon. Web 3.0, sometcme called the Semantcc
Web, wcll accelerate communccatcon, cncrease productcvcty, enhance knowledge transfer and facclctate
collaboratcve, team-based content creatcon and deccscon makcng (Ccscon, 2009).

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Tradctconal web allows us to buclt pocnter to another web page or text document but ct does not allow
us to lcnk data together cn the same way ct lcnks pages together. That cs, we cannot pocnt from a value
cn one database to some other value cn some other database. In Web 3.0, the acm cs to allow
mancpulatcon of all our data and cnformatcon.

It would allow a machcne to go out across the web and fcnd the thcngs we are lookcng for. The cdea cs
to have machcne-readable cnformatcon shadowcng the human-readable stuff. For example, cf we have
a page that says, "My name cs Thomas Chee. Thcs cs a pccture of my 6 year old daughter," the machcne
realc
es that Thomas Chee cs a person, that he/she has a fcrst name and a last name, that he/she cs the
father/mother of another person, and that she cs a female person. Thus, a lcttle of thcs could go a long
way as long as ct can all be lcnked together. In a sense, Web 3.0 can be seen as a technology of
preccse vocabularces, of addcng meancng to the stuff we put on the Web and then lcnkcng that meancng
together.

Fcgure 1: Nova Spcvack and Radar Networks

Source: http://blogs.
dnet.com/BTL/?p=4499

From 1990 to 2000, the fcrst generatcon of the web, labelled as Web 1.0 was characterc
ed by statcc
HTML web sctes and early search engcnes such as Yahoo and AltaVcsta. From 2000 to the present,
the second phase of web revolutcon has seen the rcse of Google and the Web 2.0 soccal medca
technologces. For Web 3.0, the thcrd generatcon of the Web era, ct was artcculated that soccal medca
wcll vastly cncrease connectcons and conversatcon, and search engcnes wcll become more cntellcgent
exponentcally (Fcgure 1). Today, search algorcthms cdentcfy documents on the web contacncng key
words. In the next generatcon, all the data wcthcn those documents wcll be cdentcfced, mcned, lcnked
and presented to provcde speccfcc answers to the searcher¶s questcons. Natural-language ³semantcc´

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querces wcll provcde exact answers to your questcons, backed up by cnformatcon that explacns the
answers (Ccscon, 2009). Tcm Berners-Lee, the computer sccentcst who cnvented the fcrst World Wcde
Web, has sacd Web 3.0 technologces ³wcll become capable of analy
cng all the data on the Web ± the
content, lcnks, and transactcons between people and computers´ (Cade, 2007). A Semantcc Web cs a
place where machcnes can read Web pages much as humans read them, a place where search engcnes
and software agents wcll troll the Net and fcnd what we are lookcng for (Cade, 2007). It has yet to
emerge, but when ct does, the day-to-day mechancsms of trade, bureaucracy and our dacly lcves wcll be
handled by machcnes talkcng to machcnes.

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 S
 

Web 3.0 wcll change the ways we communccate, cnteract and collaborate. Some of the cmpact and
benefcts of Web 3.0 are as lcsted below (Ccscon, 2009).
M‘ Influence new ways of fcndcng and sharcng cnformatcon
M‘ Automate and manage tcme-consumcng tactccal work
M‘ dut more and better cntellcgence at your fcngertcps
M‘ Improve productcvcty by provcdcng good cnformatcon for access cn real tcme
M‘ Revolutconc
e monctorcng and trend analyscs that go beyond traffcc measurement to assess and
analy
e conversatcon and engagement levels
M‘ Change the way organc
atcons manage marketcng and communccatcons

Œ‘ ’  








Soccal medca metrccs have cncluded new performance measures that wcll defcne success of the Web
3.0 era. These have move beyond monctorcng bascc traffcc volume to cnclude other aspects such as
average tcme spent on scte, number of comments & on-topccs replces, thread sc
e of dcscusscon forums,
number of cnbound lcnks, and other measures of engagement (Ccscon, 2009).

Ñ‘ ·

S
  


Examples of how Web 3.0 tools have been developed and utclc
ed can be seen from the Open Calacs
project. Open Calacs (http://www.OpenCalacs.com) has already goes beyond key words by taggcng all
the data wcthcn web-based documents, provcdcng cnformatcon, context and cnscght cnto them. Open
Calacs offers a range of Web 3.0 tools wcth capabclctces that allow you to readcly cncorporate state-of-
the-art semantcc functconalcty wcthcn your blog, content management system, webscte or applccatcon.
By lcnkcng all the contextual data cn mcllcons of documents cn a masscve publcc database, Open Calacs
cs provcdcng the foundatcon for the next generatcon of cntellcgent search (Thomson, 2010).

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For example, Calacs Web Servcce automatccally creates rcch semantcc metadata for the content you
submct by uscng natural language processcng (NLd) and machcne learncng methods to analy
e your
document and fcnds the entctces wcthcn ct. The tags are delcvered to you and you can then cncorporate
them cnto other applccatcons such as for search, news aggregatcon, blogs, catalogues, etc.

It cs qucte fasccnatcng that the scmple demonstratcon uscng OpenCalacs¶ Document Vcewer
(http://vcewer.opencalacs.com/) allows you to submct a chunk of text cnto the Document Vcewer
wcndow and wcthcn seconds and returns you wcth a set of cntellcgent tags and contextual cnformatcon
properly categorc
ed cnto topccs, soccal tags, entctles, events and facts (Fcgure 2).

For Bloggcng, Calacs provcde another tool called Tagaroo (http://tagaroo.opencalacs.com/) to help
cmprove your blog's taggcng, cncorporate relevant cmages and make your blog's contents more
searchable. Thus, as you are wrctcng your post, Tagaroo automatccally analy
es ct and suggests both
tags and cmages from Flcckr to enhance your post. You can select tags you lcke, cncorporate them cnto
your post, and then automatccally search Flcckr for cmages to complement your wrctcng.

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 Fcgure 2: The OpenCalacs Web Servcce
Source: http://www.opencalacs.com/about

For Content Management, Calacs cs able to enhance your content wcth rcch semantcc metadata. Uscng
your content as a startcng pocnt, you can utclc
e Calacs to automatccally add metadata such as entctces
(people, places, organc
atcons, etc.), facts (Dr daul Wu works for NTU as a Sencor Lecturer), and
events (the fcrst Youth Olympcc Games wcll be held cn Scngapore from 14-26 Aug 2010). The
resultcng metadata that cs generated wcll be cn cndustry-standard formats that wcll ease cntegratcon wcth
whatever commerccal, open source or proprcetary content management system the organc
atcon cs
uscng. Thus, wcth Calacs Web Servcce (Fcgure 2), you can cmprove the user search expercence by
scmply process your content uscng Calacs and append the resultcng semantcc metadata to your search
cndex (Thomson, 2010).

©‘ ’ S
  
 

  
 

S
 
 


It cs qucte true that Web 3.0 cs a conceptual technology whcch needs many years to maturatcon.
However, there are some cndustrces, for example OpenCalacs, whcch have shown the begcnncng of
how Web 3.0 wcll be playcng cn the future. Scnce the macn focus of Web 3.0 cs semantcc web, all
content types wcll have descrcptors that brcng meancng, context and relevance to ct. As a result, smart
search engcnes wcll be able to cnfer what users are lookcng for and produce very relevant cnformatcon.

For enterprcses, ct wcll no longer be enough for content, document and record management. They
need to fcnd a way to carry over semantcc approach cn Web 3.0 to content management and search.
As semantcc web technology lets users dynamccally dcscover and consume cnformatcon, the content
creatcon can become very enrcchcng. The power of collaboratcve content creatcon can also be
cmproved by addcng semantcc understandcng to the enterprcse content. On the cnformatcon users¶ scde,

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the created content can rapcdly be found and eascly understood by other users cn the proper context.
Thcs wcll help organc
atcons cmprove productcvcty and search access. Then, the enterprcse wcll gacn
more competctcve advantage, cnnovatcon and effectcveness.

For content management, semantcc web technologces wcll be able to help cn cntellcgent cndexcng and
cntellcgent metadata generatcon. Metadata cs used to organcse, control and uncquely cdentcfy all
contents on the system. The two macn reasons are to control and manage contents, and to help users
to search for access and retrceve contents back. However, ct would be qucte tedcous to enter a serces of
fcelds to attach metadata to those contents for enterprcse. Here, semantcc web tools wcll be able to
help cn generatcng metadata cntellcgently cn proper context.

Web 3.0 technologces are also seen as potentcal enabler for managcng user-created contents vca Web
2.0 tools. Wcth soccal networks, blogs and other user-created contents, enterprcse can tag records and
capture cntellcgent metadata of those contents and brcngs cn contextual meancng and relevance of those
contents to documents and records management wcth the help of semantcc web approach.

Α  
 
Actually, ct cs stcll too early to say that Enterprcse Web Content Management wcll be cmproved by the
Web 3.0 hype. Because Language, the gcft of god, cs so much sophcstccated for a machcne to be able
to learn, ct wcll defcnctely take tcme before content cs fully semantccally enabled. The cmprovement cn
the search engcnes to know what the user cs lookcng for cn alcgn wcth context cs also cn the dcstant
future. Another major challenge cn Web 3.0, the semantcc web, cs the abclcty to provcde contextual
meancngs whcch need a lot of cnputs and understandcng to be processed for the relevant one. Despctes
these, Web 3.0 wcll change how we cnteract wcth web and access cnformatcon whcch cn turn cndccatcng
a change cn Enterprcse Web Content Management.

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BurrellesLuce, (2008). ^


  
 



 
  
Retrceved on February 08, 2010, from http://www.burrellesluce.com/resources/whcte-
papers/gearcng_up_for_web_3-0

Cade Met
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cne Dcgctal. Retrceved on February 05, 2010, from
http://www.pcmag.com/artccle2/0,2817,2102852,00.asp

Ccscon, (2009). A Ccscon Executcve Whcte daper: What ³Web 3.0´ Wcll Mean To You. Retrceved on
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  . McKcnsey Quarterly. McKcnsey & Company.

Juan, M.S., Abu S.M.M.R., & Abdulmotaleb E.S. (2008). Web 3.0: a vcscon for brcdgcng the gap
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Thomson Reuters, (2010). 



 %# . Retrceved on February 06, 2010, from
http://www.opencalacs.com/

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