Hitachi Data Systems Eliminates Downtime and

Lowers Cost of Virtual Storage Migration

New Nondisruptive Migration Service Enables Simplified Management and Reduces Effort by
90% when Migrating to Hitachi VSP

February 13, 2012 06:00 AM Eastern Standard Time

SANTA CLARA, Calif.--(BUSINESS WIRE)--Hitachi Data Systems Corporation, a wholly

owned subsidiary of Hitachi, Ltd. (NYSE:HIT) (TSE:6501), today introduced a nondisruptive
migration service capability that migrates from Hitachi enterprise storage to Hitachi Virtual
Storage Platform (VSP) and is the industry’s first storage migration solution that eliminates
host and application downtime.

Nondisruptive migration by Hitachi allows organizations to significantly reduce risk, eliminate

business disruption, and more efficiently manage migration processes across multivendor
storage systems, resulting in 90 percent less effort compared to industry averages.

“In today’s business climate, organizations need to accelerate innovation and reduce
operational expenses to increase their competitiveness”
According to a survey on migrating to new technologies by TechValidate, an independent
market research firm, 70 percent of businesses reported schedule overruns and 64 percent
reported budget overruns. With overall storage migration costs exceeding US$15,000 per
terabyte, organizations are under increasing pressure to identify and adopt best practices to
lower their IT operating expenses and redirect savings in support of new investments.

Leveraging proven Hitachi migration methodologies, nondisruptive migration uniquely

enables host-transparent storage migration that allows IT organizations to mitigate the outage
window due to data migrations and reduce risk and expenditures.

“In today’s business climate, organizations need to accelerate innovation and reduce
operational expenses to increase their competitiveness,” said Hu Yoshida, vice president and
CTO, Hitachi Data Systems. “Only HDS provides the migration capabilities to eliminate
downtime while dramatically reducing the risks and costs associated with adopting new
technologies.

The key to achieving this capability is that virtualization, specifically our proven Hitachi
controller-based storage virtualization, is at the core of our new service and gives us distinct
advantages in efficiency and cost effectiveness. By leveraging our new nondisruptive migration
service capabilities, organizations can more efficiently manage migration processes to meet
business requirements through a comprehensive methodology that addresses the people,
process and technology involved in the transition.”

“ViON delivers hardware and software as on-demand, capacity services to federal

agencies such as the U.S. Department of Defense, and at the core of our private cloud offering
is Hitachi controller-based storage virtualization,” said Tom Frana, president and CEO, ViON
Corporation. “After testing and validating the nondisruptive migration for Hitachi VSP, we
believe the service is superior to other migration services in that we will be able to execute a
technology refresh to Hitachi VSP in days and eliminate host and application downtime. The
nondisruptive migration service by Hitachi addresses the requirements of our most demanding
enterprise customers; no other virtualization technology vendors come close to Hitachi storage
virtualization.”
Nondisruptive Migration by Hitachi

By offering best-in-class performance, capacity and open, multivendor storage virtualization

for large businesses and enterprises, Hitachi VSP helps organizations build massive scalability
with virtualized server environments and pave the way for cloud deployments. The core
technology of nondisruptive migration is a new feature of Hitachi VSP, built on the foundation
of near-instantaneous failover and recovery capabilities of Hitachi clustering.

For organizations seeking a greater return on their enterprise IT assets, Hitachi Global Services
migration consultants leverage nondisruptive migration to conduct technology refreshes to
Hitachi VSP in a matter of days. It jumps ahead of other migration approaches:

 Enables host transparent migration with no performance impact, ensuring minimum

downtime and maximum business continuity
 Eliminates host path management dependencies through its support of native multipath I/O
and third party multipathing products that support standard industry failover
 Supports host clustering configurations by synchronizing persistent group reserves on
source volumes and keeping the host cluster operational
 Reduces staging effort with automated configuration transfer, greatly lowering data
migration risk and effort
 Supports parallel migration of up to eight source systems to one Hitachi VSP

Hitachi Global Services: Proven Methodologies for Lowering Migration Cost and Risk

Migration Services from Hitachi Data Systems offer organizations the most cost-effective, risk-
mitigating approaches to data migration, ensuring minimum downtime, maximum business
continuity. With thousands of successful local and remote data migrations and experienced
migration consultants, Hitachi Data Systems migration methodology is proven and comprises
multiple migration techniques for heterogeneous storage environments. The Hitachi Data
Systems Global Services portfolio offers a broad spectrum of offerings that includes
assessment and consulting, planning and design, implementation, health checks, ongoing
management and operations, and education and support services to help organizations meet
defined goals.
About Hitachi Data Systems

Hitachi Data Systems provides best-in-class information technologies, services and solutions
that deliver compelling customer ROI, unmatched return on assets (ROA) and demonstrable
business impact. With a vision that IT must be virtualized, automated, cloud-ready and
sustainable, Hitachi Data Systems offers solutions that improve IT costs and agility. With more
than 5,400 employees worldwide, Hitachi Data Systems does business in more than 100
countries and regions. Hitachi Data Systems products, services and solutions are trusted by the
world’s leading enterprises, including more than 70 percent of the Fortune 100 and more than
80 percent of the Fortune Global 100. Hitachi Data Systems believes that data drives our world
– and information is the new currency. To learn more, visit: http://www.hds.com.

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global
electronics company with approximately 360,000 employees worldwide. Fiscal 2010 (ended
March 31, 2011) consolidated revenues totaled 9,315 billion yen ($112.2 billion). Hitachi will
focus more than ever on the Social Innovation Business, which includes information and
telecommunication systems, power systems, environmental, industrial and transportation
systems, and social and urban systems, as well as the sophisticated materials and key devices
that support them. For more information on Hitachi, please visit the company's website at
http://www.hitachi.com.

© Hitachi Data Systems Corporation 2012. All Rights Reserved. Hitachi is a registered
trademark of Hitachi, Ltd. and/or its affiliates in the United States and other countries. Hitachi
Data Systems is a registered trademark and service mark of Hitachi, Ltd. in the United States
and other countries.
Hitachi Data Systems Eliminates Downtime
of Virtual Storage Migration
Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd. (NYSE: HIT/
TSE: 6501), introduced a nondisruptive migration service capability that migrates from Hitachi
enterprise storage to Hitachi Virtual Storage Platform (VSP) and is the industry’s first storage
migration solution that eliminates host and application downtime.

Nondisruptive migration by Hitachi allows organizations to significantly reduce risk, eliminate

business disruption, and more efficiently manage migration processes across multivendor
storage systems, resulting in 90 percent less effort compared to industry averages.

According to a survey on migrating to new technologies by TechValidate, an independent

market research firm, 70 percent of businesses reported schedule overruns and 64 percent
reported budget overruns. With overall storage migration costs exceeding US$15,000 per
terabyte, organizations are under increasing pressure to identify and adopt best practices to
lower their IT operating expenses and redirect savings in support of new investments.
Leveraging proven Hitachi migration methodologies, nondisruptive migration uniquely
enables host-transparent storage migration that allows IT organizations to mitigate the outage
window due to data migrations and reduce risk and expenditures.

“In today’s business climate, organizations need to accelerate innovation and reduce
operational expenses to increase their competitiveness,” said Johnson Khoo, Managing
Director, Hitachi Data Systems Malaysia. “Only HDS provides the migration capabilities to
eliminate downtime while dramatically reducing the risks and costs associated with adopting
new technologies. The key to achieving this capability is that virtualization, specifically our
proven Hitachi controller-based storage virtualization, is at the core of our new service and
gives us distinct advantages in efficiency and cost effectiveness. By leveraging our new
nondisruptive migration service capabilities, organizations can more efficiently manage
migration processes to meet business requirements through a comprehensive methodology that
addresses the people, process and technology involved in the transition.”

“ViON delivers hardware and software as on-demand, capacity services to federal agencies
such as the U.S. Department of Defense, and at the core of our private cloud offering is Hitachi
controller-based storage virtualization,” said Tom Frana, president and CEO, ViON
Corporation. “After testing and validating the nondisruptive migration for Hitachi VSP, we
believe the service is superior to other migration services in that we will be able to execute a
technology refresh to Hitachi VSP in days and eliminate host and application downtime. The
nondisruptive migration service by Hitachi addresses the requirements of our most demanding
enterprise customers; no other virtualization technology vendors come close to Hitachi storage
virtualization.”

Nondisruptive Migration by Hitachi

By offering best-in-class performance, capacity and open, multivendor storage virtualization

for large businesses and enterprises, Hitachi VSP helps organizations build massive scalability
with virtualized server environments and pave the way for cloud deployments. The core
technology of nondisruptive migration is a new feature of Hitachi VSP, built on the foundation
of near-instantaneous failover and recovery capabilities of Hitachi clustering.

For organizations seeking a greater return on their enterprise IT assets, Hitachi Global Services
migration consultants leverage nondisruptive migration to conduct technology refreshes to
Hitachi VSP in a matter of days. It jumps ahead of other migration approaches:
  Enables host transparent migration with no performance impact, ensuring minimum
downtime and maximum business continuity
 Eliminates host path management dependencies through its support of native multipath
I/O and third party multipathing products that support standard industry failover
 Supports host clustering configurations by synchronizing persistent group reserves on
source volumes and keeping the host cluster operational
 Reduces staging effort with automated configuration transfer, greatly lowering data
migration risk and effort
 Supports parallel migration of up to eight source systems to one Hitachi VSP

Hitachi Global Services: Proven Methodologies for Lowering Migration Cost and Risk
Migration Services from Hitachi Data Systems offer organizations the most cost-effective, risk-
mitigating approaches to data migration, ensuring minimum downtime, maximum business
continuity. With thousands of successful local and remote data migrations and experienced
migration consultants, Hitachi Data Systems migration methodology is proven and comprises
multiple migration techniques for heterogeneous storage environments. The Hitachi Data
Systems Global Services portfolio offers a broad spectrum of offerings that includes
assessment and consulting, planning and design, implementation, health checks, ongoing
management and operations, and education and support services to help organizations meet
defined goals.