E2700 Channel Quick Reference Guide

The NetApp® E2700 E-Series platform is an entry-level solution that serves as general-purpose application-driven storage for small and midsize businesses (SMBs). The
E2700 has a highly scalable architecture that meets the demands of any environment. Its streamlined high-performance (low latency, high bandwidth and IOPS) simple SAN
block storage system scales up to 192 drives and is available in three different enclosures—4U/60, 2U/24, and 2U/12—and three forms of connectivity—FC, iSCSI, and SAS.
The system is seamless in design and works as application-driven storage for key applications such as VMware®, Microsoft® Exchange, Microsoft SQL Server®, and Oracle®.

Market Opportunity Customer Pain Points What You Sell

• Installed base of over 650,000 systems
– Over 50% require a technology refresh
• SMBs or remote offices with growing
applications like VMware, Exchange, SQL
Server, or Oracle that require improved
performance efficiency and scalability
• SMBs or remote offices that are running
server-based applications with price/
performance sensitivity
• Performance efficiency—the ability to maximize disk I/O cost effectively • NetApp E2700
• Continuous performance—the ability to sustain high read/write storage throughput – Available in FC, iSCSI, and SAS host interconnects
for high-transactional applications when planned or unplanned outages occur – Available in 4U/60, 2U/24, and 2U/12 enclosures
• Price/performance sensitivity – Supports up to 192 drives
• Complex storage management infrastructures • Standard features
– NetApp Snapshot™
• Limited IT staff—no storage specialization
– Volume copy
– No time to address storage management and maintenance functions such as drive failures
– Asynchronous mirroring
• Application scalability
• Optional feature
• Enterprise functionality and reliability with a price-sensitive budget
– Full disk encryption

Partner Value
Acquire New Accounts with an Expanded NetApp
Portfolio
• Offers simple SAN solutions for growing midsize
business environments in which FAS is not a good fit.
• Leverages an established installed base of loyal
customers in which NetApp FAS systems cannot
be deployed.
• Provides price/performance at scale.
Extend Your Footprint with Existing Customers Increase Revenue with an Installed Base That Requires a
• Extends your footprint beyond FAS Technology Refresh
• Over 650,000 systems installed worldwide
• Streamlined performance systems
– Over 50% require a technology refresh
• SAN storage is required in any environment
• Enterprise-class features that redefine midsize arrays
• Higher volume sales with a fast sales cycle
– IP-based replication
• Identify new customer opportunities for application-
– Dynamic Disk Pools
driven storage environments (API aware)
– Encrypted drive support
– VMware, Exchange, SQL Server, Oracle
– Thin provisioning

Customer Benefits Expanding the NetApp Portfolio

Application-driven storage that is simple, seamless, and streamlined.

Application-­   Zones  of  

Private  Cloud   Public  Cloud  
Simple Seamless Streamlined Driven   Virtualization  
• Simple to install and use • Easy application integration • Provides price/performance Apps  
• No services required; self- (API aware) at scale
guided installation – VMware, Exchange, • Optimized performance for Servers  

SQL Server, Oracle application-driven storage

• No certification required Network  

• Flexible with configurations • Continuous performance with • Best-in-class performance Storage  

– Supports iSCSI, FC, and SAS
– Several drive tray configurations
• Automated features
– Dynamic Disk Pools for
continuous performance
– NetApp AutoSupport™ support tool
• Proven reliability
– Over 650,000 systems sold
Dynamic Disk Pools
• Flexible interfaces to fit into any
environment
• Enterprise-class features that
redefine midsize arrays
– IP-based replication
– Dynamic Disk Pools
– Encrypted drive support
efficiency
– Higher bandwidth and IOPs
realized per drive
E-Series FAS
– Efficiency lowers space,
power, and cooling costs Application-­Driven   ONTAP  Driven  
Data  Management   Data  Management  

Target Applications
and Environments
• Block-based storage for
applications for small and
midsize businesses
• Remote and branch
offices
• Disk-to-disk backup or
archive target
• Content repositories
• Video surveillance
• Performance-sensitive
storage environments
Qualifying Questions
• How important is price/
performance efficiency,
along with space, cooling,
and power savings?
• How important is it to
you to have your server
applications perform
efficiently?
• How important is it to
you to make sure that
application performance
is not affected when
problems such as disk
drive failures occur?
• Are you implementing a
storage system that is only
a second- or third-gener-
ation solution, rather than
a proven, reliable storage
solution implemented in
hundreds of thousands of
environments?
• Do you simply need SAN
storage that is easy to
install and manage?
www.netapp.com
Competitive Information When to Sell E-Series and FAS
Competitor NetApp Advantage
EMC Enterprise-class features in an SMB or remote office array Inside the Where is Data Outside the
• Both FC- and IP-based replication are offered
Storage Management? Storage
• Intelligent cache tiering with SSD Cache optimizes data move-
ment between layers to accelerate access to data that is used Shared What Kind of Application
more frequently with caching through the use of solid state disk General Workloads? Driven
• Ability to intermix drives and enclosures
HP Enterprise-class features in an SMB or remote office array Entry/Mid-Range Type of Entry/Mid-Range
• Enterprise scalability & Enterprise Environment? & Performance
• Thin provisioning of storage to improve storage utilization and
costs by eliminating initial storage purchases based on inflated Unified, File, or
usage estimates Unified/File Block
Block?
• Ability to intermix drives and enclosures
HDS Enterprise-class features in an SMB or remote office array Scale Out
• Dynamic Disk Pools—dynamic rebalancing of data during Scale? Scale Up
Scale Up
changes in the number of drives that can eliminate complex
RAID management and enable the recovery of failed drives up to
8 times faster than with traditional RAID
• Intelligent cache tiering with SSD Cache optimizes data move- FAS E-Series
ment between layers to accelerate access to data that is used
more frequently with caching through the use of solid state disk
When to Deploy E-Series
• Encrypted drive support for additional security
FAS E-Series
Objection Handling Protocol • Unified or File • Block
Data • Needed in the • Provided up-stack
I haven’t heard of The E2700 is part of the NetApp E-Series product line,
Management storage layer (app or OS)
the E2700 or the which has proven 99.999% availability with hundreds of
thousands of deployments under various OEM brands over Workload • Shared, concurrent • Application driven
E-Series.
many years Characteristics • Transactional • Data intensive
I already sell NetApp NetApp FAS is for shared storage infrastructures, and Performance • Mixed I/O • Bandwidth
FAS products. the E2700 in the E-Series product line is designed for Requirements • Scale out IOPs • Scale up IOPs
applications-driven storage. E-Series storage is typically
What’s different Capacity • Scale-out to 65PB • Scale-up to 1.5PB
managed by the application. The E2700 is targeted at
about E-Series? entry, midtier, and performance-specific environments and Data Protection • Integrated • Application driven
is block storage rather than unified storage.
Efficiencies • Deduplication • Capacity/U
Isn’t the E-Series Although the E-Series does well for HPC workloads, • Compression • Performance/U
defined only for because of its performance-efficient architecture, the
E2700 has the unequivocal price/performance balance Flash • Hybrid cache tier • Hybrid cache tier
HPC workloads? • Persistent storage • Persistent storage
that makes it attractive for any SMB or remote office
implementation for server-led applications such as
VMware, Exchange, SQL Server, and Oracle. DDP provides
seamless continuous performance and data protection Resources to Help You Sell
automatically.
Get Started Sell and Win
• E-Series Partner Sales Presentation • E-Series Customer Presentation
• E-Series FAQ • E2700 Customer Presentation
• On-Demand Partner webcast • E2700 Technical Presentation
• E2700 Resources • E2700 Data Sheet
• E2700 Customer Information
• E-Series Capacity Calculator
© 2013 NetApp, Inc. All rights reserved. No portions of this document may be reproduced without prior written consent of NetApp, Inc. Specifications are subject to change without notice. NetApp, the NetApp logo, Go further, faster, AutoSupport, Data ONTAP, and
Snapshot are trademarks or registered trademarks of NetApp, Inc. in the United States and/or other countries. Microsoft and SQL Server are registered trademarks of Microsoft Corporation. Oracle is a registered trademark of Oracle Corporation. VMware is a registered
trademark of VMware, Inc. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.