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Assignment 1A: Portfolio Draft – Curation, Creating Convention & Packaging (40%)
Introduction
As a ‘Curator’ of your own projects, you are required to reconcile your projects within the
programme or works outside of your academic programme (must be related to architecture) to
represent your personal direction and design approach.
Objectives of Project
The objectives of this project are as follow:
• To develop the student’s ability to understand and exercise discernment in the selection
process of materials to be included in their portfolio.
• To introduce and discuss various approaches for the presentation of works in the format of a
portfolio.
• To introduce proficiencies and skills required in the production and design of a personal
portfolio.
Task – Methodology
Project Selection is to reconcile your projects of all streams within the programme (architecture
design studios, technology and building environment studies, history and cultural studies,
communication and professional studies, electives) or works outside of your academic programme
(must be related to architecture) and select the best FOUR projects / works to represent your
personal direction in-conjunction with your Personal Design Statement by using a few key images or
diagrams for each project.
You are to select a most suitable format for your portfolio (smallest A5 (min. 8 pages per project);
largest A3). Be creative with your format, as they don’t have to be exact A5, A4 or A3 format. You
are encouraged to customize your format: cut, fold…etc. Before deciding your format, you do need
to consider all the projects’ scale, type of drawing, graphics…etc.
Submission Requirement
Portfolio Draft: Creating Convention and Packaging
• A set of Black & White printed layout on the selected format (total 4 projects). Colour
printouts are optional.
• ONE A4 with the initial packaging idea/concept sketch.
Assessment Breakdown
Creating Convention and Packaging (40%)
• CURATION (Theme & Project Selection) 20 %
• COMPOSITION (Format, Text, Layout, etc.) 20 %
Introduction
To make your portfolio succinctly, you are required to create a suitable format, size and graphic
convention which will display your work effectively and translate your Personal Design Statement
clearly.
Objectives of Project
The objectives of this project are as follow:
• To introduce and discuss various approaches for the presentation of works in the format of a
portfolio.
• To introduce proficiencies and skills required in the production and design of a personal
portfolio.
• To aid the development of and enhance a student’s individual design statement and
conceptualization skills.
Task – Methodology
A Personal Design Statement should be a well written essay with the intention to summarize your
overall experiences, area of interests in the course and abilities to determine your own personal
design values and direction in architecture. The word count for the paper is 400 words Maximum.
Submission Requirement
Personal Design Statement
• ONE page printed A4 (Maximum 400 words)
Assessment Breakdown
Personal Design Statement (10%)
• PERSONAL DESIGN STATEMENT 10 %
Objectives of Project
The objectives of this project are as follow:
• To introduce proficiencies and skills required in the production and design of a personal
portfolio.
Task – Methodology
You are to finalize your portfolio layout and the packaging product.
Submission Requirement
Assessment Breakdown
Creating Convention and Packaging (40%)
• PERSONAL DESIGN STATEMENT 5%
• CURATION (Theme & Selection) 10 %
• COMPOSITION (Format, Text, Layout, etc.) 15 %
• COMPLETION & PACKAGING 10 %
Assessments and grades will be returned within two weeks of your submission. You will be given
grades and necessary feedback for each submission. The grading system is shown below:
Grade
Grade Marks Definition Description
Points
Evidence of original thinking; demonstrated
outstanding capacity to analyze and synthesize;
A 80 –100 4.00 Excellent
outstanding grasp of module matter; evidence of
extensive knowledge base.
D+ 47 – 49 1.67
Evidence of nearly but not quite acceptable
Marginal
D 44 – 46 1.33 familiarity with module matter, weak in critical and
Fail
analytical skills.
D- 40 – 43 1.00
Description 1: Week 3 to week 7 (inclusive) for long semester, or week 3 to week 5 (inclusive) for
short
semester. A short semester is less than 14 weeks. Not applicable for audit and internship.
Description 2: After week 7 for long semester, or after week 5 for short semester. A short semester is
less than 14 weeks. Not applicable for audit and internship.
1. Caldwell, Cath, 2010. Winning Portfolios for Graphic Designers. Barron's Educational Series,
Incorporated.
2. Cynthia L, Boran, 2009. Designing a Digital Portfolio (2nd Edition). New Riders, United States.
3. Damdi, 2010. Portfolio Vol 1-5. Damdi Publishing Co, Seoul, Korea.
4. Keller, Maura, 2010. Design Matters - Portfolios 01. Rockport, United States.
5. Luescher, Andreas, 2010. The Architect’s Portfolio. Routledge, New York.
6. Taylor, Fig, 2010. How to create a portfolio and get hired. Laurence King, London.
Remarks:
1. The Project Brief is to be distributed to the students in the first week of the semester.
2. Any changes to the Project Brief shall be communicated (in writing) to the Programme Director
and the approved revised version must be communicated to the students.