Professional Documents
Culture Documents
BSBMKG506
Plan Market Research
Version 1.0
October 2016
Student ID:
Date Submitted:
I affirm that all work submitted in this assessment is my own work and does not involve plagiarism or
teamwork other than that authorized for any particular assessment activity. I have read the Student
Declaration
Assessment Handbook under Section 2 Assessment Guidelines and understood the serious
consequences in case this work is found plagiarized.
I hereby confirm that I have been given feedback from the Assessor and I agree with the assessment outcome.
Student Assessor
Date ___/___/______
Signature Signature
Student Feedback on Assessment: Would you like to make any comments about this assessment?
Assessment Receipt
Course Code & Title Diploma of Marketing and Communication BSB52415 Extension Granted Yes No
Unit Code & Title Plan Market Research BSBMKG506 Date Received ___/___/____
When you have done this, we ask you to sign this Pre-Assessment Checklist. This acknowledges that your
Trainer/Assessor has discussed all of the information with you prior to undertaking this assessment.
Checklist Comments
I understand when and where the assessment will occur, who will
Y N assess me, how and in what format the assessment will be
submitted.
The assessor has discussed with me if I have any special needs and if
Y N so what arrangements have been put in place.
Question 1
Describe two reasons why market research is important to an organisation.
Write your response here:
Question 2
List five factors that you would need to consider when determining the market research requirements of an
organisation.
Question 3
List three stakeholders and why you would consult these people, in defining the market research needs of the
organisation.
Write your response here:
Question 5
Define what is a research objective
Write your response here:
Question 6
Discuss what is meant by a hypothesis.
Write your response here:
Question 7
Using the table format below, list four methods of data collection. For each method, list a strength and a limitation of
each method.
Write your response into the table:
Method Strengths Limitation
Question 9
Using the table format below, describe two data processing methods that can be used to analyse information. For
each method, list a strength and a limitation.
Write your response into the table:
Method Description Strengths Limitation
Question 10
Describe two reasons why it is important to gain approval from key stakeholders.
Write your response here:
Question 11
List five items a proposal should contain and why.
Write your response here:
Question 13
Describe four factors that would need to be considered when determining the feasibility of a market research project.
Write your response here:
Question 14
List two key areas that need to be monitored with any market research implementation and include in each area why
it is important to monitor.
Write your response here:
Question 15
In the table below, list three advantages and three limitations of quantitative research and qualitative research.
Write your response into the table:
Qualitative
Quantitative
3.3 Consult with stakeholders on draft objectives and scope and seek feedback
Send your draft Finalise your Project Scope Template to your Manager.
rationale
5.3 Submit the market research plan to a key stakeholder for approval
Revise your Market Research Plan in light of your Manager’s feedback and attach the final version.
Question 1
Question 2
Question 3
Question 4
Question 5
Question 6
Question 7
Question 8
Question 9
Question 10
Question 11
Question 12
Question 13
Question 14
Question 15
Sub Task
2.1
Sub Task
2.4
Sub Task
3.1
Sub Task
Task 3: 3.2
Define market
research needs Sub Task
3.3
Sub Task
3.4
Sub Task
4.1
Sub Task
4.2
Sub Task
Task 4:
4.3
Define data
gathering
Sub Task
approaches
4.4
Sub Task
4.5
Sub Task
4.6
Y N Did the assessment cover the training you received for this unit?
Were the tasks in Assessment Event 2 based on realistic activities that you would expect to be
Y N doing in a workplace?
Overall, what did you like the most about this assessment?