Professional Documents
Culture Documents
1. This spreadsheet is entirely customable for your project or initiative - add new channel columns as appropriate
2. Enter each communication activity in a new row, completing the subsequent columns
3. This may mean repeating communication activities for different audiences, especially if you want to target your message by
4. Use filters to sort the data - the most useful default is often by live date, but use to view communications for a specific audie
5. Rename the -project name- tab and delete the example row as you get started
mns as appropriate
Manager cascade
Complete (Y/N)
Newsleter
Roadshow
Draft comms Approval
Website
High-level
Survey
Portal
Communication Strategic Further details
Video
Blog
Description timeline Audience Key Messages needed by needed Date live Action by
activity Plan/KPI link (if required)
(e.g. month) [date] from
Senior Manager present key messages at Nov-16 Senior Reasons for xyz; this means Engagement 1-Nov CJ/RM 10-Nov SR Y Documents are stored
cascade SCG meeting on 10-Nov for Managers our people will see abc; please KPI in xyz folder; sent with
onward cascade cascade to your SCG papers
faculties/directorates by end- X X
Nov