Entrepreneurship Specialization

Starts May 2. Enroll

From $0 USD
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Turn Your Idea into a Funded Business

Develop, launch, fund and grow your own business

About This Specialization

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-
course series is designed to take the you from opportunity identi cation through launch, growth, nancing and pro tability. With
guidance from Wharton's top professors, along with insights from current Wharton start-up founders and nanciers, you'll develop an
entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify
and pursue opportunities for growth within an existing organization.

Created by:

Industry Partners

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4 Courses
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Certificate
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Courses

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 Beginner Specialization. No prior experience required.

COURSE 1

Entrepreneurship 1: Developing the Opportunity

Upcoming session: May 2 — Jun 5. A new session begins every 3 weeks.
Commitment 4 weeks of study, 1­2 hours/week

About the Course

How does a good idea become a viable business opportunity? What is entrepreneurship and who ts the pro le of an
entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including
the de nition of entrepreneurship, the pro le of the entrepreneur, the di erence between entrepreneurship and entrepreneurial
management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact
entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the
opportunity, hypothesis testing and creating a prototype.
By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you t the pro le of
an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the
Start-Up.

 More Details

COURSE 2

Entrepreneurship 2: Launching your Start-Up

Current session: Apr 25 — May 29. A new session begins every 3 weeks.

Commitment 4 weeks of study, 1­3 hours/week

About the Course

Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to
create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical
components of a creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about
the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and
managing a team, allocating equity, and building your external team, advisory board members, professional services, and
entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need
to hire, how to mange them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for
Entrepreneurship 3: Growth Strategies.

 More Details

COURSE 3

Entrepreneurship 3: Growth Strategies

Upcoming session: May 2 — Jun 5. A new session begins every 3 weeks.

Commitment 4 weeks of study, 1­2 hours/week

About the Course

Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an
understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition,
adoption, di usion and forecasting demand. You’ll also learn how to market e ectively using best practices of digital marketing,
social media, PR, SEO, and pricing. Finally, you’ll cover the nuts and bolts of building a sales process, partnerships and supply
relationships, and examine the crucial components of attracting, developing and retaining talent. By the end of this course, you’ll
have an outline of an expansion strategy for your idea or enterprise, and also be ready for Entrepreneurship 4: Financing and
Pro tability

 More Details
 COURSE 4

Entrepreneurship 4: Financing and Profitability

Starts May 23, 2016

About the Course

Start-ups can bene t from a wide variety of nancing options on the path to pro tability, but how do you know which one to
choose? This course explores di erent nancing models, including bootstrapping, organic growth, debt and risk capital, and also
provides a clear overview of equity nancing including the key types of investors: angels, venture capital, and crowdfunding. You’ll
learn about terms, and term sheets, exit modes and what exit strategy might be best for you. By the end of this course, you’ll have
an understanding of what success looks like and how it can be nanced. You’ll also be ready for the capstone project, in which you
will get feedback on your own pitch deck, and may even be selected to pitch to investors from venture capital rms.

CAPSTONE PROJECT

Wharton Entrepreneurship Capstone

Starts June 2016

About the Capstone Project

In this capstone project, you will be assembling a pitch deck for a new venture, including the key deliverables (e.g., customer
needs, concept description, nancials, and so forth). You will review your peer’s projects according to a rubric develop by Wharton
Entrepreneurship and practice applying the same criteria VC’s use in evaluating potential investments. The learners with the top-
 scoring projects will be introduced to the most appropriate VC rms in Wharton Entrepreneurship’s network, according to region
and sector.

Pricing

Total Price to Enroll $595 USD $535 USD 10% off

Includes

1 Entrepreneurship 1: Developing the Opportunity $0 USD

2 Entrepreneurship 2: Launching your Start-Up $0 USD

3 Entrepreneurship 3: Growth Strategies $0 USD

4 Entrepreneurship 4: Financing and Pro tability $0 USD

5 Wharton Entrepreneurship Capstone $0 USD

Payment Options

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Pre­Pay
Purchase all courses in a bundle and save 10%.

Pay Per Course
 Purchase each course individually, whenever you are ready.

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Creators

The Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across
every major discipline of business education.

Kartik Hosanagar
Professor

Ethan Mollick
Edward B. and Shirley R. Shils Assistant Professor

Laura Huang
Assistant Professor
 David Hsu
Richard A. Sapp Professor of Management

Lori Rosenkopf
Vice Dean and Director, Wharton Undergraduate Division

Karl T. Ulrich
Vice Dean of Entrepreneurship and Innovation

David Bell
Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

FAQs

 What is the Capstone Project?

 What is the refund policy?

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 Can I just enroll in a single course? I'm not interested in the entire Specialization.

 Is nancial aid available?

 How long does it take to complete the Specialization?

 How often is each course in the Specialization o ered?

 What background knowledge is necessary?

 Do I need to take the courses in a speci c order?

 Will I earn university credit for completing the Specialization?

 What will I be able to do upon completing the Specialization?

More questions? Visit the Learner Help Center (https://learner.coursera.help/).

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