Rebooting the Indian Startup Ecosystem

A Case Study by T-Hub

About T-Hub
T-Hub is a global startup catalyst that powers entrepreneurship and deal flow. Incorporated in
Hyderabad, India, in 2015, it has provided more than 350 national and international startups
with access to mentors, corporates, venture capitalists and global investors. T-Hub is on a
mission to scale startups globally, offering entrepreneurs a world-class scaling platform to help
them generate revenue and get access to new customers, capital and markets. T-Hub
supercharges corporate innovation by enabling an out-of-the-box approach and fosters
entrepreneurship by accelerating startup initiatives by governments. T-Hub also advises
investors on deal flow. Our businesses are divided into four units described below:

Corporate Innovation:
We see the future of innovation through the lens of entrepreneurs. We focus on technology,
application trends, and insights to create a culture of innovation to help our corporate partners
expand opportunities in developing new solutions, products, and services for their business.
We are today partnered with 48 corporates and have anchored 8 accelerator programmes for
corporates to scout and find the right startup to work with their businesses.

Community:
We believe in building lasting relationships with to help entrepreneurs grow their businesses by
providing valuable educational content and mentorship based on business expertise. At T- Hub,
we are a strong network which actively engages with 800+ entrepreneurs and community
leaders along with 117 mentors, 23 business support services, of the many. As an active
ecosystem enabler, we host numerous workshops, webinars, events, etc. that are beneficial for
the entrepreneurial growth.

Incubation and Scaling:

We have India's largest startup campus called ‘Catalyst’ which has about 160 growth stage
startups building their next big solutions for the world. We also have the largest cohort of
incubatees in the world with 70+ rapid scaling startups. At T- Hub, we have screened 2500+
startup applications so far and meticulously handpicked these startups to be part of the catalyst
to give the best experience of the ecosystem. These startups have access to the best of the lab
facilities ranging from IoT labs, Digital labs, Mobility labs, of the many.

Additionally, we are also committed to unleashing the spirit of entrepreneurship by associating

with 100+ startups virtually in providing the necessary support and network for their growth
story.

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International Relations:
For startups wading into the deep waters of global commerce, it is not so easy for an
entrepreneur to navigate the inevitable uncertainties that are bound to arise. Doing business in
a new country comes with a litany of issues, including roadblocks related to language, culture,
logistics, geography, governmental protocol and infrastructure. Entrepreneurial at heart, we
help startups that are looking to expand overseas as well as startups that are considering India
as the next market for their business.

Under our T- Bridge initiative, we broadly have two programmes, namely – India Market
Access Program (IMAP) & Soft-landing. These are intended for international startups accessing
India as a market and for Indian startups who are considering expansion in our various
partnered nations.

Case Overview
With the aim of building the ecosystem and enabling quality startups from the city, T-Hub is
striving to establish thought leadership. The role of the team is to bring in the ecosystem to
participate in knowledge sharing and promote open innovation. This is intended for uplifting
the collective entrepreneurial and intrapreneurial spirit in the community, and the ecosystem at
large. We’re looking to establish an organic, inbound collaborative research environment with user-
generated data and content.

The platform must provide equal opportunity to ecosystem players listed below:
a. Investors
b. Business support services
c. Incubators/ Accelerators/co-working spaces, other than T-Hub
d. Corporates
e. Mature stage startups
f. International governments/entities
g. Policymakers
h. Academics and Research Institutes

Factors for assessing entrepreneurial ecosystems, and pre-identified areas for research,
advocacy and thought-leadership are:

1. Determinants
a) Policies
b) Capital (Financial & Human)
c) Business Development support services
2. Performance
a) No. of businesses emerged in the ecosystem
b) Number of High Growth Firms
c) The survival rate of the firms
d) Death rate
3. Impact
a) GDP growth
b) Employment

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Problem Statement
1. Suggest a collaborative model to encourage partners and ecosystem players to develop a
Think Tank/ Knowledge Institute with the objective of strengthening the India startup
ecosystem.
2. Propose a road map and Go to Market strategy for this particular Think Tank/Centre of
Excellence (CoE).
3. Suggest initiatives to increase recognition in the fields of Healthtech, Fintech, Deep Tech,
along with any other high-performing and emerging sector for the next decade.

Deliverables
 A Project Plan (include Heat Maps) of the CoE/ Think tank focus areas
 A strategic action plan (including a plan for partnerships and distribution of produced
material)
 Budget projections in a spreadsheet (upload in .pdf format)

Format
• The case analysis document must be in MS Word/PDF format (.doc/.docx/.pdf)
• Must not exceed 2000 words (excluding exhibits and excel sheets)
• Font Type: Arial/ Calibri with text size of 11

References:
 T-Hub Programs
 Yes Bank ties up with T-Hub, Anthill for fintech startups
 Uber, T-Hub launch program to connect Indian start-ups with global market
 T-Hub Partners With CASHe To Launch Blockchain Hyper Hub

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