1. What makes a Good Proofreader?

The last line of defence before a text is published is the proof-reader, who checks and double-checks all
of the small details in a document, such as spelling, capitalization, and formatting. As such, he or she
has an important role in any piece of writing.

What makes a good proof-reader? Here are qualities to look for in a proof-reader:

 A word lover – all writers and editors should have this quality.
 Enjoys the hunt for errors – a proof-reader should love his work.
 A perfectionist – even if only for words and sentences.
 Meticulous and eagle-eyed – he or she should be able to spot inconsistencies in style and
format. Attention to detail is very important for a proof-reader.
 Reliability – of course, a good proof-reader always delivers his work on time.
 Concentration – four hours into the task, a proof-reader must be able to work with the same
intensity and focus as when he or she started the task.
 High standards – a good proof-reader must have excellent standards regarding the English
language. He should know his noun from his pronoun, his verb from his adverb, and his hyphen from
his dash. He should know when and how to use the elements of language.

1. B application of these methods in stores in San Diego and Cin-

cinnati have resulted in a 30 drop in robberies a 50 per-

cent decline in violence there, according at the developers
if the security system, Hanover brothers’, Inc.

According to Hanover Brothers Inc who are the developers of the security sys-
tems , The application of these methods in stores of San diego & Cincinnati have
resulted in a 30 % drop in robbery & another 50 % decline in violence.

2a. It is very important to understand the basic nonverbal communication strategies of

a community / country before making a verbal approach to them. The films/visual
media play an important role in communicating the said criteria. The way to salute a
Man, Woman, Family, Corporate can be clearly understood from this. The next im-
portant criteria is the body language used in communication. The tolerable manner-
isms that must be maintained can be understood from the visuals . The dress codes of
people at various stage of life can be understood . Once the basic knowledge of the
cultural & social standards of the area is known, then approach for a business deal or
an approval will yield positive results .Moreover by going in terms of their standards
will make the follow ups more fruitful and a jovial feeling can be generated in bidi-
rectional ways. The media of films thus becomes a basic hub for the step to global
carrier growth if taken in the exact logical sense.

2b The closeness of a person is expressed in his own learned manners or under the
pretext of the social standards he/she has grown up. As in this case Saudi based col-
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 league is showing that approach. But the working environment is important before
taking a decision whether to disclose my discomfort. If I am working in Saudi & if the
colleague is a man & he is expressing such attitude, then that shows the acceptance
from his part towards me on professional grounds. But If the same generates a dis-
comfort , I can communicate the same to him by expressing in such a way that , how
generally other people of Indian origin would have shown a dislike in this regard for
the way he stands close while speaking . So that gives a clear warning line of the
situation. If the working environment happens to be in INDIA, then a clear cut signal
can be conveyed so that the Saudi citizen will not end up in a mess by these acts while
communicating with other Indian colleagues. There by a cordial relation can be saved

If in either working environment the colleague is of opposite sex, I will move away
and humbly request her to keep a distance while speaking as the law pertaining in the
country does not permit to express such attitudes in public.

3. Constructive criticism is always a step forward in the learning process as a profes-

sional or as an individual. The same might come up in the official weekly meetings,
get together or in a face to face encounter. I had built my career taking into account
the facts. Initially the same was acting as a speed breaker in the career but eventually I
understood that a criticism from a superior is also other side of appreciation. The only
initial hassle was to segregate the constructive approaches & manipulative approaches
from the other end. If the said person is having a manipulative approach in order to
steal the show or to stay in limelight, professionals in the budding stage of a career
might land up in the wrong perceptions .During Initial stages of my career, I had un-
dergone both these type of approaches. There was a senior person on the planning de-
partment who used to directly blame for the lack of feedback form the project depart-
ment such that his acts are getting delayed,even though updated weekly reports were
given to my direct superior.. These happened many times & I started to convey pro-
gress on day to day basis in order to just convince the person. As I was much concen-
trated on the said act, the quality output from the work force got affected because of
my absence from the site. Ultimately the blame came from management for not con-
centrating on the work front. I have to reveal the whole story that had been happening.
The GM congratulated my attitude initially and advised to act with in the boundaries
of a project in charge. This gave me the freedom to operate & concentrate on the site.
The junk remarks from the planning department continued for quiet some time but
later diminished as Management was convinced of the quality in the work front in the
stipulated time .At the end of project the planning department as a whole was re shuf-
fled & Project department became a sole entity in the work front. The effect was that
the next project was completed before time & there were sufficient incentives in ea ch
one’s wallet.

3. B) Role Play situation: The lazy attitude of a productive employee during office
hours

Solution: Meeting with the manager on the said situation

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 Inputs: Manager’s perspective
The growth of the company in these years & employee’s appreciable contribution in
the profitable growth.

The present strategy of management to counter act the competition & remedy meas-
ures by which clear signal of dislike for lazy approach of employee is conveyed.

Such acts in practice will affect the output, so in order to avoid any disciplinary
counter acts employee is advised to stick to time schedule & company regulations

Employee’s welfare & career growth will be duly considered or if there is any pend-
ing long standing request, the same shall be fulfilled at the earliest.

Analysis

The approach of the boss was really effective as he reminded the employee’s efforts
in the past & appreciated his outputs .The employee’s negative attitude due to xyz
reason was reduced with this approach.

Moreover the advices from the manager in advance made him to revise his percep-
tions

The chances of a hike in career & standards aided to employee to gel with company’s
policies.

Improvement suggestion for the approach

Any promises made with out the consent of the management will counter fire if it gets
delayed. Same may recreate the situation & the trust factor required between manager
& subordinate will vanish resulting in the structural break down.
Manager shall make the promise only if he feels he is in the position to fulfil it.

Below matters shall be included in abstract for 4 th case’s solution

which is under the green one

4) T just takes one little mistake within your sales letter to instantly "turn off"
prospects. So, how many of these mistakes are you currently making in your
sales letter that are stealing profits from you?
1) The Offer Isn't Clearly Defined Early In Your Letter
After reading the headline your prospect must have at least a general idea of
what you're offering. And by your 3rd paragraph, they should completely under-
stand what they're going to "get" if they keep reading. Missing the mark here ...

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 not telling them your product or services main benefit, will cost you sale after
sale.
2) Your Letter Doesn't Clearly Tell The Potential Customer What To Do Next
It's obvious, but I can't tell you how many times I've become interested in order-
ing a product only to have no idea how to do so. I've literally spent minutes hunt-
ing for the order link. And most prospects won't do this. Your ordering system has
to be simple. Your link has to be clearly visible. And you have to spell out exactly
what you want them to do to complete their order. Tell them which link to click,
tell them what to do (enter you information), and tell them what they can expect
after their order is complete.
3) Your Letter Doesn't Present The Benefits
Benefits make products irresistible. So, as a rule, I always find the top benefit of
the product first, and present it. Then I find at least two other benefits, and I'll
repeat these 3 benefits at least three times within the sales letter, each time stat-
ing them a little differently. Doing this reinforces the main benefits. And ... bene-
fits are what turn drab, boring letters into exciting, money pumping sales letters
that won't quit spitting out orders.
4) No Credibility Built In Your Product Or The Creator of The Product
Why should they believe what you're telling them? What makes you the expert?
Building credibility in yourself as the creator of the product leaks on over and
makes the product's benefits that much more believable. Even if you have the
greatest product on earth, without the prospect believing your claims, they won't
order. So build up on the reasons WHY they can believe ALL of the claims within
your sales letter.
5) Your Letter Is Hard On The Eyes
Second only to your sales copy, the layout is the biggest reason people click away
from websites. Small fonts, no margins, cluttered headlines and subheads, all
send readers scurrying for the exit button. Clean your copy up. Hire a designer if
you can't do it yourself -- it's well worth the investment.
6) Too Much Risk Associated With Ordering Your Product
Risk? There should be none. All of the risk needs to be on the seller. And a guar-
antee that's written clearly and lines up the benefits they're guaranteed to receive
after ordering or their money back is the way to go. And the longer you extend
your guarantee (for instance, a one-year guarantee), the more risk you remove
from your offer.
7) Your Letter Doesn't Explain Why Your Product Is Better
Why is your product the best choice. In most cases, your product has competi-
tion. So explain in your letter why the competition's product doesn't compete.
How is your product better? What benefits does it have that can be found with no
other product? Explain why with your product they're getting something they
can't get anywhere else, and you'll win their business.
crease the response of your sales letter using deadly effective mind techniques. Limited

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 4. CASE-1 Advt of a software consulatancy firm

We are gald to inform you that you can enhance your HR practices though our soft-
ware suite which provides customized reports for periodical analysis of employees at
the cost of one time licence fees of 5000 rupees & 3 years on site warranty*.

Case 2 Advt of an electronic retailer

The best buy back offer in the market for the year . Bring your working models of
any electronic equipment & get exhnage for the equlanet rated barnd at Half the prize.

4.b Advt Of a Biometric product supplier- clauses in the service conditions

The company provides on site support . We are not responsible for the electrical
surges & on site physical status of the product after sales

Corrected statement .We provide support & service to the product for 2 years from the
date of installation * As the electrical surge protection & on site physical status after
the sales are beyond our capacity , we fear any damamges caused due to this cannot
be included in the support activities

Sales letter of an Engineering service company

Our services will be extended on the receipt of initial registration fee of 10, 00 Ru-
pees.

We are glad to extend our services & for the same we request you to make a one time
registration fee of 1000 rupees when the service team makes the initial visit to your
premises

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