HIMANI MISHRA MBA, 2010-2012 (Specialization-Marketing and HR)

Current City: -Gurgaon | +91 9039229438 | gs.himanimishra@gmail.com|

Sales & Marketing Manager with extensive experience of 7 years in Advertising, ATL & BTL marketing, Business development, Event
Management, revenue generation and imparting training to team members.
Key Skills
 Strategic Marketing & Sales  Brand Building & Promotion  Sales Training and
 Event Planning & Execution  Team Building & Leadership Development
 Advertisement Management  Public & Media Relations  Reporting & MIS generation
 Internet & E-mail Marketing  Business Development  Inside and Direct Sales
 Budgeting & Allocation  Ad space media selling  New Client Development
 Corporate Training
 CAREER ACHIEVEMENTS
 Managed the Press Media conference event, along with other senior managers, at INOX Auditorium of Honorable CM
“Shivraj Singh Chauhan.
 Managed 3 day of ‘Jagran Film festival event at INOX Bhopal’, in coordination with HO team, vendors, Event planners, and
Press media.
 Managed the training of 300 plus team members on regular basis on various parameters like customer service, grooming
standards, communication skills, personality development, etc
 Successfully Planned, execute and organized major events like Dance completion, fashion show, drawing completion,
anchor activities at INOX Bhopal, from planning to execution stage at large scale.
 Had planned and organized the event by the name of “Aapki Chabi contest” during Project launch of DB City Gwalior &
Achieved huge success with 1000 plus walk-in, media coverage in every newspapers etc.
 Handled marketing Budget of 1 Crore per annum per project and allocated it in entire ATL and BTL activities, to be
conducted throughout the year.
 Developed Brand image of newly launch INOX as a renowned multiplex in entirely new market of Bhopal among the
established competitor, and Played a key role in the development of the company’s strategic marketing, sales and
advertising approach in the marketplace.

PROFESSIONAL EXPERIENCE AT A GLANCE

FUTURE GROUP CENTRAL MALL _______________________ since Jan 2018

Customer Service Manager, Gurgaon, __________________________________________________________________Industry-
Retail
Role & Responsibilities:-
 Customer Relationship Management: - Handling customer grievances and effectively providing resolutions towards all
major customer issues and solving their queries.
 To handle events, campaigns CSR activity of the store.
 Ensuring Regularity of announcements of offers / promotions as per discount & promotion sheet.
 Conducting regular training of 500 team members on various parameters like customer service, grooming standards,
communication skills, personality development,
 Planning digital marketing campaigns, including web, email, social media and display advertising.
 Design, build and maintain social media presence.

DAINIK BHASKAR INFRASTRUCTURES PVT LTD. __ ______________________________ Jan 2015- Dec

17
Assistant Manager-Marketing & corporate communication _____________________________________________Industry-
Real Estate
Planned, developed & executed all MARCOM activities, majorly development of Marketing collaterals, agency/ vendor
coordination, digital promotion, media buying, planning and executing advertising budgets, event organizing, and sponsorship’s
promotions. Etc. Look after marketing of 4 Projects in 4 different cities i.e. - Indore, Gwalior, Raipur & Ahmedabad

Role & Responsibilities:-

 To formulate effective Marketing and Sales Strategy for all the projects based on their target segment and market
competitions.
 Setting annual budget of all respective projects & tracking the expense accordingly for getting ROI.
 Digital & Social Media Management: Daily monitoring of project profiles on online property Portals like Magic bricks, India
property etc., over websites of all projects, on Face book, Google+, you tube etc.
o Handle Paid promotions, Google Ad words & Face book adverts for maximum ROI
 o Manage SEO/SEM/SMO
o Assist with agency for website redesign and optimization on regular basis.
o Create and drive digital marketing strategy and budgets across all projects and media, including websites,
social media, email, advertising, etc
 Coordinating with Designing Agency, providing them complete creative brief for all marketing collaterals like for Hoardings,
Print ads, Site branding, Banners, brochure’s, magazines, booklets, newsletter, leaflets etc.
 Conceptualizing and executing innovative events and promotional activities for brand presence & customer retention and
to generate huge lead for sales team.
 Vendor Management and PR: Engage and interface with vendors (viz. Print, Outdoor Branding , Media Buying and
advertising agencies),and maintaining relations with them for ensuring continued & repeated service in each campaign
planned by the company and thereby augment business & profitability. Building strong & positive brand image through
planned PR & Corporate Communications across key media channels.
 Media Management: Handling all the Media Communication (Print, Electronic, and FM Media) for all respective Projects.
Planning media buying with emphasis on adopting new communication media from time to time.
 ERP (Enterprise Resource Planning Software) - Generation of all Marketing related Service Order for proper tracking.
 To keep track of competitors activities with current marketing trends to enhance the business opportunities for the
organization.
 Training Management: - developed training module on sales and marketing, and have conducted time to time trainings of
sales team, to keep them updated towards market trends and to groom them for better sale results.

INOX LEISURE LTD __________ Apr 2013 – Jan 2015

Executive, Marketing & Corporate Communication, Bhopal _________________________Industry- Entertainment
Role & Responsibilities:-

 To look after the onscreen and off-screen add sales, in order to achieve the targets.
 To look after the marketing activity of INOX including outside and inside Branding under allotted Budget.
 Business Development through Corporate visit, Barter Deal, Voucher Selling, Show Booking, Special Screening of the Show.
 To look after all ATL and BTL activity.
 Event Execution; to conduct, execute and handle Event and promotion like star visit, VIP moment, open competitions,
exhibitions etc. & to bring in sponsorship for all major events and promotions.
 To formulate Print media plan under allotted budget.
 To maintain high visibility for INOX at all key Youth Potential Venues like colleges, partner establishments and important
residential areas.
 To plan and create all in house graphics and advertising, to boost unit level occupancy over a short period, these include
Visual Merchandising, Promotional Signage’s, Customer Response Cards, Tent Cards, concessions promos, etc
 Competition Mapping; to observe competitor performance data &analyze market trends, ensures execution of competitive
strategy.
 Vendor Management; Coordinating with external agencies, service providers for timely material delivery.
 To establish INOX as a credible brand in the cinema exhibition space through the media, responsible-
a. To draft & edit all media material for INOX e.g. Press releases, newsletters.
b. To organize press meets & to handle media for star visits & other events.
c. To track and analyze coverage of INOX and its competitors.
d. To be in constant touch with media and explore opportunities to feature INOX.
e. To profile INOX management in the media & to publicize promotions at INOX.
 Training Management: - Conducting training of operation team on weekly basis to keep them updated about current offers,
promotions, Guest handling, in store branding of marketing collaterals etc.

THE MOBILE STORE LTD-ESSAR TELECOM. Sep 2011-Mar 2013

Store Manager, Indore (Job Along with PG) ____________________________________________________ Industry- Retail &
Telecom
 Business Analysis & Stock analysis of all the stores of MPCG on Daily, weekly & monthly basis.
 Generating MIS report of all 36 stores of MPCG, on daily, weekly and hourly basis.
 Handling sales of the Experience stores occasionally over CON call (Occasionally), by coordinating with team members
 Dealing with Vendors of Various related Brands.
 Business development and client conversion; stepping inside the store.

Aapkicity.com April 2008-Sep 2010

Marketing Executive, Jabalpur __________________________________________Industry- Website and software development
Agency
 Content Creation for Websites, Blogs and other social media platforms for various clients of Jabalpur.
 Content and creative research for articles and other digital communication.
 Business development for website and software
 Meeting and dealing with clients on daily basis for their website development and software development.

ACADEMIC CREDENTIALS

1. Master of Business Administration, __________________________ _____ 2010-

2012
Institute of Business Management & Research (IBMR), IPS Academy, Indore (M.P), Degree percentage: - 69.4%
Specialization:- Marketing Management and Human resource Management

Achievement’s During MBA

 Attended workshop of Marketing, H.R., & Finance at IIM INDORE.
 A Month Volunteering in INTERNATIONAL MANAGEMENT CONCLAVE EVENT- 2010-11
 A Panelist in "SYMP-Shaping Young Mind Program", on 9 sep 2011.
 Member of, "INDORE MANAGEMENT ASSOCIATION".

2. Bachelor of Science, Microbiology, Govt. Model Sc. College Jabalpur, Aggregate 71 % _______
__2006 – 2009
3. 10+2, PCB Group, G.G.S. Khalsa Jabalpur, Score 79 % _ 2005

TECHNICAL SKILLS

 Platform-Windows XP, Windows-7, Windows- 10, Photoshop, Adobe video editor,

 Microsoft- 2007, 2003 (MS-Excel, MS-word, MS-power point, Microsoft outlook)
o Application of Look up and various Excel function.
o Application of Pivot Table.
o Application of Data sorting.
 Good Knowledge to create, manage and promote Facebook page, You Tube page, Google + page professionally.

DECLARATION
I hereby certify that all the information written above is correct and references are available if they are needed, hoping that my
experience will be useful to you.
Himani Mishra