A Study on Customer Satisfaction Towards

Aircel in Chennai
Data Anaylsis:

1) Gender wise classification of customers satisfaction towards “Aircel”

Particul No. of Percern

ars Respond tage
ents
Male 37 74%
Female 13 26%
Total 50 100%

2) Age wise classification of customers

Particul No. of Percern

ars Respond tage
ents
18 –24 38 76%
25 –35 10 20%
>35 2 4%
Total 50 100%
3) Classification of customers by their occupation

Particulars No. of Percerntag

Respondent e
s
Business 3 6%
Professiona 7 14%
l
Students 35 70%
House–wife 4 8%
Others 1 2%
Total 50 100%

4) Classification of customers by their type of Connection they have?

Particul No. of Percern

ars Respond tage
ents
 Post 42 84%
paid
Pre 8 16%
paid
Total 50 100%

5) Classification of customers by the scheme they preferred most.

Particular No. of Percerntag

s Responden e
ts
Lifetime 37 74%
CUG 5 10%
Monthly 8 16%
Rental
Total 50 100%

6) Classification of customers by the service of AIRCEL

Particulars No. of Percerntag

Respondents e
Very Often 7 14%
 Often 25 50%
Somewhat 13 26%
Rarely 2 4%
Very 3 6%
Rarely
Total 50 100%

7) Classification of customers on the rate/call cutter they use

Particulars No. of Percerntage

Respondents
SMS Rate 20 40%
Cutter
Call Rate 18 36%
Cutter
Both Cutter 12 24%
Total 50 100%

8) Customer Satisfaction with the current rate cutter/booster

 Particul No. of Percern
ars Respond tage
ents
Yes 27 54%
No 23 46%
Total 50 100%

9) Customer preferences often in AIRCEL CONNECTION.

Particulars No. of Percerntage

Respond
ents
Low Call 25 50%
Rate
Full Talk 15 30%
Time
Others 10 20%
Total 50 100%
 10) Is the Customer finding any problems in AIRCEL NETWORK
COVERAGE?

Particul No. of Percern

ars Respond tage
ents
Yes 27 54%
No 23 46%
Total 50 100%

10) Classifying the signal coverage of AIRCEL in urban and rural

areas.

Particulars No. of Percerntage

Respondents
100% 6 12%
75% 27 54%
50% 10 20%
 20% 6 12%
Nil 1 2%
Total 50 100%

11) Rating the customers opinion on AIRCEL ADVERTISEMENT

Particulars No. of Percerntage

Respondents
Very Good 12 24%
Good 22 44%
Average 14 28%
Poor 0 0%
Very Poor 2 4%
Total 50 100%

11) Classifying Aircel by its unique factors that induce Customer to

buy

Particulars No. of Percerntage

Respondents
Good Service 16 32%
 Network 14 28%
Coverage
Low Call Rate 9 18%
VAS 11 22%
Total 50 100%

12) Analyzing the best competitor for AIRCEL

Particulars No. of Respondents Percerntage

Airtel 27 54%
Vodafone 13 26%
Reliance 1 2%
Idea 3 6%
Docomo 5 10%
Others 1 2%
Total 50 100%

13) Classifying on the satisfactory level on the following

factors.
Particulars 1 2 3 4 5

Caller Tunes 9 18 16 5 2

Pocket 11 27 7 4 1
Internet
Standardizati 8 22 16 2 1
on
Product 16 22 6 5 1
availability

Customer 11 20 8 6 5
service