MKTG 305 Credible Sources of Information for Your Marketing Projects

Reference volumes with valuable statistical information available in the Copley

library:

• Statistical abstract of the United States (also available online; includes

information on other countries besides the US)

• Standard & Poor’s Industry Surveys (info about key US corporate players)

• Market Share Reporter (to learn a company’s market share; data on over
4,000 companies and 2,500 products, facilities and brands)

• Household Spending: Who Spends How Much On What (info about US

spending)

• California Retail Survey (updated annually retail trade statistics on

California)

Reference volumes with international focus available in the Copley library:

• International Marketing Data and Statistics

• Exporters’ encyclopedia

• IMD World Competitiveness Yearbook (IMD = Institute by Management

Development)

• World Chamber of Commerce Directory

• Directory of American Firms Operating in Foreign Countries

• Craighead’s International Business, Travel and Relocation Guide

Statistical and other comprehensive information available online:

• http://www.stat-usa.gov (the most comprehensive source of world trade data;

facts about merchandise trade, gross domestic product; current and historical data;
the site is maintained by the US Department of Commerce)

• http://www.fedstats.gov
 • http://www.census.gov (facts about foreign commerce and aid updated annually;
the site is maintained by the US Census Bureau)

• The Statistical Yearbook of the United Nations at http://unstats.un.org/unsd

(comprehensive global data on products, exports, and imports by country)

• CIA World Factbook at https://www.cia.gov/index.html (published by the US

Central Intelligence Agency)

• The World Bank Atlas at www.worldbank.org (info on population, growth

trend, GNP)

• www.wto.org (The World Trade Organization) and www.oecd.org/home

(Organization for Economic Cooperation and Development): quarterly and
annual data on member countries

• www.imf.org (The International Monetary Fund)

• American Factfinder

• www.bls.gov

Online Databases available to USD students (go to the USD website, Libraries, Find
Articles and More, Databases A-Z):

• (B) Business Source Premier (the first place to go for business articles)

• (F) Factiva (regional and international newspapers and trade journals; also, you
can get access to full text WSJ articles here)

• (A) Academic Search

• (E) Economist Intelligence Unit (one of the best sources for info about
countries. Includes country reports, country profiles, country commercial guides.
Valuable info on forecasting demand)

• (E) Euromonitor International’s Global Market Information Database

(includes valuable info on consumer lifestyles)

• (M) Mintel Reports (slightly aging marketing reports by product, industry,

company)
• (R) Reference USA (directory of over 14 mil businesses in US; information
about companies by county, city, zip code, type of business)