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A Principled Technologies report: Hands-on testing. Real-world results.
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Support
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nearly
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7x
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Serve more online customers with new
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as many
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0110010101100011011010010110010101110011001
Dell EMC servers and Microsoft SQL
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customers 0000001100001011100100110010100100000011100
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Server 2017 software


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Cut wait 0110111101101100011011000111010101110011011
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times by 1001010111001000100000011010010111001100100
A Dell EMC PowerEdge R740xd server with Microsoft
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88% SQL Server 2017 Standard and Windows Server


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2016 could help set up your business for long-term
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customer growth 0110011000000110000001000000111001101110000
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Successful businesses have the vision to stay one step ahead of the
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crowd. Why not apply that same visionary thinking to your datacenter?
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Your legacy servers and SQL Server® database environment could be
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lagging1001010111001000100000011010010111001100100
when it comes to order processing and response times. Replacing
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those servers with new hardware and software could0101010001101000011001010010000
help you support
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more online customers as your business needs increase. 1100100000011010010111001100100
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In hands-on testing, we ran an order processing workload on a legacy
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Dell EMC PowerEdge R720xd server with older software, as well as
™ ™
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the new 14th generation PowerEdge R740xd server0100110110101100101011001000010
running Microsoft®
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SQL Server 2017 Standard and Windows Server® 2016 Standard. The
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new solution significantly improved transactional database performance,
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processing almost seven times as many orders per minute and reducing
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user wait times. By upgrading your existing SQL Server 0011000010010111000100000010000
environment to
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new Dell EMC servers and the latest software from Microsoft, you could
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increase transactional database performance immediately, 0110010101100011011010010110010
with room for
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future business growth. 1001100101011000110110111101100
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Dell EMC 1001010111001000100000011010010
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PowerEdge 0000110011101110010011011110111
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R740xd 0011011101000110111101110000011
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Serve more online customers with new Dell EMC servers and Microsoft SQL Server 2017 software 1001100101011000110110111101100
October 2018 (Revised)
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Why refresh your server hardware and software?
Upgrading an outdated server infrastructure can offer a host of business benefits. According to a 2016 report
by the International Data Corporation (IDC), average server performance deteriorated 14 percent per year—
meaning that, by year five in a server’s life, its performance hovered at just 40 percent of what it once was.
IDC claims this performance decline could increase application management costs by 40 percent and server
administration costs by 148 percent.1

In the short term, new Dell EMC servers with the latest Microsoft software help your business hit the refresh
button and avoid the performance decline and increased costs associated with legacy server infrastructure. And
as your customer base continues to grow long-term, the Microsoft-Dell EMC solution’s improved transactional
database performance could help you better support the expected influx of database users.

1111011
1011100 Support more customers with a new Microsoft-Dell EMC solution
1000010
1000010 We used the DVD Store 2 (DS2) benchmark to gauge how many online transactions the solution could process,
0110010 as measured in orders per minute. First, we ran the workload on a legacy Dell EMC PowerEdge R720xd server
0100101 running standard editions of Microsoft SQL Server 2008 R2 and Windows Server 2012 R2. Then we ran the same
0101110 workload on a new Dell EMC PowerEdge R740xd server with updated software: Microsoft SQL Server 2017
1101101 Standard and Windows Server 2016 Standard.
0011011
0011101 Our testing revealed that the Dell EMC PowerEdge R740xd solution delivered markedly better transactional
1100100 database performance than the legacy solution, processing 6.7 times as many orders per minute and lowering
1110110 average application latencies by 88 percent. These benchmark results provide important insights into real-
0110010 world benefits. A solution that can process more orders increases your capacity to support more customers as
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1001001 your business grows. And reduced application latency indicates that users will spend less time waiting for a
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1000010 response—decreasing the risk that they’ll take their business elsewhere. If your database is running on legacy
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hardware and software, it might be time for a refresh.
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About the solution
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1000010 The Dell EMC PowerEdge R740xd Windows Server 2016 SQL Server 2017 Standard
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The 14th generation Dell EMC According to Microsoft, Windows According to Microsoft, SQL Server
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0100101 PowerEdge R740xd offers strong Server 2016 is a “cloud-ready 2017 Standard helps users “find rich
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0101110 database performance with a variety operating system that supports your programming capabilities, security
0000110
1101101 of storage configuration options. It current workloads while introducing innovations, and fast performance
0110100
0011011 can support up to 24 NVMe drives new technologies that make it easy for mid-tier applications and data
0010001
0011101 (we tested with two SAS HDDs and to transition to cloud computing.” 3
marts” with features like end-to-end
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1100100 12 SATA SSDs) and is powered by database security, enhanced in-
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1110110 Intel Xeon Scalable processors.
® ® 2
memory performance, basic reporting
0110010
and analytics, and hybrid scenarios.4
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Serve more online customers with new Dell EMC servers and Microsoft SQL Server 2017 software October 2018 (Revised)  |  2
Serve more customers with more orders per minute
About the DVD Store 2 benchmark
In our testing, the PowerEdge R740xd solution delivered 6.7
times as many orders per minute as the legacy solution—nearly DVD Store 2 (DS2) models an online
two hundred thousand compared to the legacy solution’s 29,135. DVD store where customers log
in, search for movies, and make
Why does this test result matter for your application? Imagine
purchases. DS2 reports the rate
you’re an online clothing retailer who puts on a one-day-only
at which orders are processed
sale. As customers rush to your website, your database has
as orders per minute (OPM).
to process each interaction—whether someone’s clicking on
Over the course of a test
a new page or reviewing their cart. If these interactions come in
run, DS2 updates the
faster and in greater bulk than your servers can handle, application
rate’s running average in
wait times could skyrocket. This slowdown could negatively impact a
1-second intervals. For our
user’s experience and even drive them away from your site. A study by
results, we used the last
Bing engineers on the impact of server delays found that a 2-second
reported OPM number after
slowdown resulted in a 4.3 percent loss in revenue per user.5
a 30-minute run. The DS2
By contrast, a server solution that can handle 6.7 times as many orders workload performs actions
per minute reduces the chance of a slowdown (even during periods of like adding new customers
peak use) and opens up new options for datacenter use. Your business to mimic the wide range
could choose to consolidate, using fewer servers to process just as many of database functions an
orders. This can reduce datacenter costs like power and cooling, as well as e-commerce environment
ease the burden on IT staff. Alternatively, you could expand your overall would need. For more
capacity by fitting servers that process more orders into the same amount information, see https://
of datacenter space. With either approach, your business could stand to github.com/dvdstore/ds21
benefit from upgrading to new Dell EMC PowerEdge R740xd servers with
Microsoft SQL Server 2017 Standard and Windows Server 2016.
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0110010 Orders per minute
0100101
0101110 250,000
1101101
197,635
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200,000
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0110010
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1000010
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50,000
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Serve more online customers with new Dell EMC servers and Microsoft SQL Server 2017 software October 2018 (Revised)  |  3
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Help users wait less with faster response times 0101010001101000011001010010000
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New Dell EMC PowerEdge R740xd servers with 0100000011100110110111101100110
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standard editions of SQL Server 2017 and Windows Application latency
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Server 2016 could also dramatically decrease read/ 1001110110100001110100001011010
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60 0100110110101100101011001000010
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write and application latency. On average, this 0110111101101100011011000111010
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48
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solution reduced drive read latency by 99 percent and 50 0001101000011001010010000001101
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write latency by 98 percent versus the legacy solution. 1100100011001010111001000100000
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40 0011000010010111000100000010000
While read/write latency indicates how long the Time 1011110111010101101110011001000
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system waits between orders, application latency (ms)
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30
measures how long a user would wait for a response 0000001100001011100100110010100
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after sending an order. This helps us understand 20
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how users would experience the system—and 0011001010010000001101111011100
consequently your business. The new PowerEdge 1001010111001000100000011010010
10 6 0000110011101110010011011110111
R740xd solution cut application latency for the DVD
Store 2 workload by 88 percent. This means a user
PowerEdge R740xd PowerEdge R720xd
could spend less time waiting, potentially translating
into higher customer satisfaction.

Conclusion
You want to serve more customers and accommodate future business growth—but are updated servers and
software the answer? Our testing showed that a Dell EMC PowerEdge R740xd server, with Microsoft SQL Server
2017 Standard and Windows Server 2016 Standard, handled significantly more orders per minute and reduced
application latency compared to a legacy solution—benefits that can directly translate into a better customer
experience. With a new Microsoft and Dell EMC solution, your business could stop worrying about whether your
legacy servers will support customer growth, and start winning those customers so you can increase revenue.

1 IDC, “Why Upgrade Your Server Infrastructure Now?” Accessed May 8, 2018, https://www.emc.com/collateral/analyst-re-
ports/idc-why-upgrade-server-infrastructure.pdf
2 Dell EMC, “Dell EMC R740xd spec sheet,” accessed May 8, 2018, http://i.dell.com/sites/doccontent/shared-content/
data-sheets/en/Documents/poweredge-r740xd-spec-sheet.pdf?newtab=true
3 Microsoft Windows datasheet, accessed May 8, 2018, https://www.microsoft.com/en-us/cloud-platform/windows-server
4 Microsoft SQL Server datasheet, accessed May 8, 2018, https://www.microsoft.com/en-us/sql-server/sql-server-2017-editions
5 Jake Brutlag and Eric Schurman, ”Performance Related Changes and their User Impact,” accessed May 8, 2018, https://
www.slideshare.net/dyninc/the-user-and-business-impact-of-server-delays-additional-bytes-and-http-chunking-in-web-
search-presentation

Read the science behind this report at http://facts.pt/ehdjn5

Principled Principled
Facts matter.® Facts matter.®
Technologies ®
Technologies ®

Principled Technologies is a registered trademark of Principled Technologies, Inc.


All other product names are the trademarks of their respective owners.
This project was commissioned by Dell Technologies. For additional information, review the science behind this report.

Serve more online customers with new Dell EMC servers and Microsoft SQL Server 2017 software October 2018 (Revised)  |  4

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