CASE STUDY:
Artsana
A leading international consumer
goods company
Investindustrial plans to open up new markets for a
company with impressive existing international presence
alongside professionalising the existing business.
Artsana, founded in 1946 in Como, Italy by Pietro Catelli, is a leading
international consumer goods company, focusing on baby-care
and self-medication products through the Chicco and PIC brands, with
€1 billion in sales. The Group also includes minor health & beauty
brands, such as Lycia, sold to Sodalis in December 2016, and Control.
Over the years the business expanded by applying advanced
manufacturing technologies, developing the PIC brand into other
product categories and launching the Chicco baby care brand in 1958.
“The partnership with Investindustrial welcomes
an exciting new phase for Artsana. With the
support of Investindustrial, we have developed
a quality, industrially-driven plan for the
company in the years ahead. The plan leverages
our existing strengths – such as the Chicco
brand and our best-in-class manufacturing
capabilities – and Investindustrial’s global
network. Together we are well positioned to
achieve further international growth by thinking
about our operations even more strategically.”
Claudio De Conto,
Artsana CEO
Artsana also owns significant retail assets, including i) 50% of
Prenatal Retail Group, a retail JV between Artsana and Giochi Preziosi,
which is the largest European toys and baby-care retail chain with
sales of approximately €900 million and 550 direct point of sales
(under the brands Toys Center, Prenatal, Bimbo Store and King Jouet);
and ii) the baby-care Dutch retailer Prenatal Netherlands.
Investindustrial made the investment in Artsana in 2016 with the aim
The Chicco Next2Me side sleeping crib,
of accelerating the growth and the international expansion of the one of the company’s successful recent
company. product launches.