B2B Marketing Projects 2018

Reports & Presentation 20 Marks

Group 1
Asses the business model of AMAZON in India and how they can emerge as one of the
largest and disrupter in the Distribution of B2B off the shelf products in India .Develop a list
of resources, and strategies that are especially important to its firm’s strategic position
.Challenges in Future, Impact of Govt. Policy .

Group 2
Asses the business model of PayTM in India .Is it cloning Alibaba ? who is also a major
investor .Develop a list of strategic business , and strategies that are especially important
to its firm’s leadership position in India .Challenges in Future, Impact of Govt. Policy ,RBI
.Give strategy they should put in to place for the competitive e market place in India .

Group 3
Asses the business model of Relaince Jio in India and its disruptive strategies as Telecom
service providers to gain market share .Develop a list of strategies that are especially
important to its firm’s position in the Teleco , the Challenges in Future, Impact of Govt.
Policy,TRAI .Give particular attention to those Technology and other strengths of Jio ,that
the competitors especially AIRTEL ,Vodsfone –Idea would have difficulty in matching .

Group 4
Asses the business model of Lenovo in India as a Hardware product and services major
.Develop a list of strategies that are especially important to its firm’s leadership position in
India .Challenges in Future, Impact of Govt. . Give particular attention to those strengths
that the competitors especially HP would have difficulty in matching.

Group 5
Asses the business model of LG Electronics in India as FMCD product and services major
.Develop a list,resources, and strategies that are especially important to its firm’s strategic
position ,Challenges in Future, Impact of Govt. Policy especially environment and impact of
Global giants in India .Give particular attention to those resources and Technology, that
the competitors especially Samsung would have difficulty in matching.
Group 6

Asses the business model of Maruti Suzuki in India as an Automobile product and services
major .Develop a list of resources, and strategies that are especially important to its firm’s
leadership position in India ,Challenges in Future specially with Electric Vehicle policy of
Govt. of India , Impact of Govt. Policy especially environment and impact of Global giants in
India .Give particular attention to those skills, resources or characteristics, Technology, that
the competitors especially Hyundai / Tata Motors would have difficulty in matching.

Group 7
India’s Industrial Growth Story Leveraged through MICE( Meetings, incentives, conferencing,
exhibitions ) – Asses the role India International Trade Fair –ITPO, Auto Expo.

Group 8
Assess the Impact of sale of FMCD& Appliance product and services on E-Marketplace like
AMAZON, FLIPKART, SNAPDEAL on offline retailers such as CROMA, E-ZONE(Future Group),
VIJAYSALES , SARGAM , Challenges in Future, Impact of Govt. Policy-FDI Retail –Multi brand
.Suggest a strategy for the Retailers

Group 9
Asses the business model of INDIAMART in India as a B2B E-Marketplace. Suggest the
strategies that are especially important to its firm’s strategic position in India. Challenges in
Future, Impact of Govt. Suggest a strategy for them to be ahead competition especially
ALIBABA etc.

Group 10.
Is there a Level playing field for E –Marketplaces businesses of FLIPKART, SNAPDEAL, and large
Retailers like FUTURE GROUP –Big Bazaar; Central , MORE ,Reliance ,Spencer’s ?. Asses the
business model of E-Marketplace & Future Group. What strategies should Future Group put in
place to defend its position in the market from the E-Marketplace businesses?