2.0 Online Vloging

LYCEUM OF THE PHILIPPINES UNIVERSITY MANILA
CHAPTER 1
THE PROBLEM AND ITS BACKGROUND
I. INTRODUCTION
Travel vlogs has become such a powerful vehicle that destinations can tell their
stories and build good relationships with potential visitors. Digital word-of-mouth
communications is the most preferred as travel information sources
(Crotts,1999). Sharda and Ponnada (2008) defined vlogs as virtual diaries that are
stored on the web and available to anyone. Vlogs combine a set of text, videos, images
and audios. They are like virtual stories, full of experiences that provide the public a
taste of what experiences could be like when visiting the destination (Leu et al.2005).
The interpretation of these experiences are becoming more and more popular with the
help of social platforms (Woodside, Cruickshank& Dehuang,2007). People can share
vlogs posts with family, friends, which allows interaction and build an engagement with
potential visitors that can turn into new visitors to the destination. Research also shows
that people tend to trust in online word of mouth more than traditional media (Johnson
and Kayne 2013).
Vloggers motivations for producing posts vary from entertainment, information,
and self-expression (Papacharissi, 2002). Travel vlogs had shown to have an important
role in the online space, which can help to market the destinations among people. As
reported by Statista (2011) there are around 173 million vlogs in the Internet where
posts are coming up daily and with years it increases more (Baker & Green, 2005). For
COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY 1

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marketers this would mean that travel vlogs are popular and have important
implications for destinations marketers and for the functions inside the DMO
(destination management organizations).
Travel vlogs are also useful to monitor visitor’s attitudes towards a specific
destination (Lange-Faria & Elliot, 2012). The DMO can collect the information
regarding different characteristics and attitudes of the traveller towards the destination,
which later can help to adapt the marketing strategy according to the customer’s
profiles. All the information gathered in vlogs and on the Internet is valuable for the
DMO (Woodside, Cruickshank,& Dehuang, 2007).
Travel vlogs as a source for marketing might also have its negative side and one
of this is that there is free access to misinformation. This can mislead communications
especially when the users are anonymous online. It also can disconnect other smaller
customer groups from the information provided on vlogs. In some cases not much
interactions or comments can be seen on a vlog (Weinberg and Pehlivan, 2011). The
anonymity, the free access of posting online and the lack of interactions in the vlogs
might create potential problems for both customers and marketers (Dellarocas, 2003).
II. BACKGROUND OF THE STUDY

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The rise of social media has led to many changes in our daily life. The rise has also
led to the rise of online vlogging. Online vlogging is an informational website
displaying information. Nowadays in the Philippines, vlogging is becoming popular
because it works as a marketing tool, vlogging provides an easy way to keep the
consumer updated and to let them know about new deals and provide tips.
Information and communication technology had change rapidly over the past years and
in today’s generation, it plays the biggest role in our society. We used social media as a
means for keeping in touch with people and are useful in ways that have a real impact
in society.
As technology developed, one of its result is what is termed today as online
vlogging. “Online vlogging is a truncated form of the word weblog, which means
journaling your thoughts and opinions on a regular basis and publishing them online.”
(Ranjeeta, 2016). Nowadays, Online Vlogging contributes as a big help in the tourism
industry especially in terms of promoting and marketing different destinations. People
used online vlogging in expressing their feeling, ideas, thought and opinions regarding
the experience that they had on a specific destination. As such, many people are getting
influenced in terms of decision-making since most of the people today are link in social
media where online vlogs are uploaded and tourist as well as ordinary people can easily
watch it.
The concept of the tourism experience brings ideas and knowledge about the
destination for the consumers. It is also a medium that had demonstrated enormous

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marketing power. Consumers can freely conduct outgoing information searches through
this new channel. However, the credibility of vlogs plays important role in creating
opportunities for positive customer’s experiences that can shape consumer’s
products/services purchase intensions and decisions.
The tourism industry is characterized by ever-increasing competition, causing
destinations to seek new methods to attract tourist. Traditionally, a decision to visit a
destination is interpreted, in part, as a rational calculation of the costs/benefits of a set
of alternative destinations, which we derived from external information sources.
Including e-WOM (word-of-mouth) or traveler’s vlogs
III. IDENTIFICATION OF PROBLEM
STATEMENT OF THE PROBLEM

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This study aims mainly to examine the impact of online vlogging to the tourism
industry of Tanay, Rizal. Specifically, it sought to answer the following questions:
1. What is the percentage of tourists in Tanay, Rizal who knew about online
vlogging?
2. What is the contribution of online vlogging to the tourism Industry of Tanay,
Rizal? and
3. What is the influence of online vlogging to the tourist of Tanay, Rizal
OBJECTIVES OF THE STUDY
This Study is intended to know the impact of online vlogging to the tourism industry of
Rizal province.
Specifically,
1. To ascertain the percentage of tourist in Tanay, Rizal who knew about online
vlogging?
2. To determine the contribution of online vlogging to the tourism Industry of
Tanay Rizal
3. To start the influence of online vlogging that will invite tourists to visit Tanay,
Rizal province
IV. THEORETICAL/CONCEPTUAL FRAMEWORK

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1. THEORETICAL FRAMEWORK
Educationalist Theory
According to Kim, J (1999), the "Educationalists" believed that children were
born as "blank slates", beginning their lives morally neutral. From this point of view,
infants were neither inherently good or inherently evil. A child's nature and personality
would develop over childhood, a period of time during which the educationalists
believed a child was particularly impressionable. Adults surrounding a child could
potentially have a very lasting effect on his personality.
Perhaps the man most influential to educationalist theory was John Locke. As
Margaret J. M. Ezell puts it, his 1693 book Some Thoughts concerning
Education presents the basic argument that "a child's mind must be educated before he
is instructed, that the true purpose of education is the cultivation of the intellect rather
than an accumulation of facts." According to Locke, the ideal education would instill a
strong moral sense. In particular, a child should be taught virtue, wisdom, breeding, and
learning.
This was possible because, among other reasons, a child's mind was a "tabula
rasa", or blank slate (Locke originally used the term in his earlier work An Essay
concerning Human Understanding, considered by modern philosophers to be his most
influential work). Since the child's mind was so malleable, a parent could mold him
with careful diligence. After all, one could write good moral sense upon a blank slate as
well as numerous faults.

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Some Thoughts concerning Education was an extremely popular book. While
earlier thinkers had espoused similar ideas, educationalist theory was largely ignored
until Locke's publication. By 1750 over a dozen editions had been published, and the
book was translated into French, German, Italian, Dutch, and Swedish. The huge
popularity of Locke's book helped make popular the discussion of childhood as a
separate stage of development from adulthood. Not only were parents influenced by his
work, but so were other thinkers and writers of the time.
Even Locke's supporters, however, did not always agree with him. His opinion
of the use of imaginative literature and the fine arts, for instance, was not particularly
positive. He advocated two forms of literature for instruction, fables and religious
works. In particular, he promoted the use of Aesop' s Fables. As to other literature (as
well as other arts), however, Locke believed that they served no didactic purpose. 31 In
addition, he thought that passionate music would intensify emotions in the child, and
that would damage the cultivation of reason. On the other hand, later educationalists
saw the cultivation of the imagination a worthwhile pursuit, and encouraged the use of
literature such as poetry and mythology.
Theory of Behaviorism
McLeod, S. A (2017) states that behaviorism refers to a psychological
approach which emphasizes scientific and objective methods of investigation. The

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approach is only concerned with observable stimulus-response behaviors, and states all
behaviors are learned through interaction with the environment.
The behaviorist movement began in 1913 when John Watson wrote an article
entitled 'Psychology as the behaviorist views it,' which set out a number of underlying
assumptions regarding methodology and behavioral analysis:
All behavior is learned from the environment:
Behaviorism emphasizes the role of environmental factors in influencing
behavior, to the near exclusion of innate or inherited factors. This amounts essentially
to a focus on learning. We learn new behavior through classical or operant conditioning
(collectively known as 'learning theory'). Therefore, when born our mind is 'tabula rasa'
(a blank slate).
Psychology should be seen as a science:
Theories need to be supported by empirical data obtained through careful and
controlled observation and measurement of behavior. Watson (1913) stated that:
'Psychology as a behaviorist views it is a purely objective experimental branch of
natural science. Its theoretical goal is … prediction and control.' (p. 158). The
components of a theory should be as simple as possible. Behaviorists propose the use of
operational definitions (defining variables in terms of observable, measurable events).

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Behaviorism is primarily concerned with observable behavior, as opposed to internal
events like thinking and emotion:
While behaviorists often accept the existence of cognitions and emotions, they
prefer not to study them as only observable (i.e., external) behavior can be objectively
and scientifically measured. Therefore, internal events, such as thinking should be
explained through behavioral terms (or eliminated altogether). There is little difference
between the learning that takes place in humans and that in other animals: There's no
fundamental (qualitative) distinction between human and animal behavior. Therefore,
research can be carried out on animals as well as humans (i.e., comparative
psychology). Consequently, rats and pigeons became the primary source of data for
behaviorists, as their environments could be easily controlled.
Behavior is the result of stimulus-response:
All behavior, no matter how complex, can be reduced to a simple stimulus-
response association). Watson described the purpose of psychology as:
'To predict, given the stimulus, what reaction will take place; or, given the
reaction, state what the situation or stimulus is that has caused the reaction.
B. CONCEPTUAL FRAMEWORK

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Online vlogging is categorized into “Advertisement” and “Information”.
Advertisment’s objective are: To promote, To Market and To Share Knowledge which

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will then give rise to the tourism industry and will have an impact to the Rizal
Province. On the other hand, Information depends on perception and decision which
will give an impact to the Rizal Province.
V. SCOPES AND LIMITATIONS
This study focuses on the influences that Online vloggings can contribute to the
tourism industry of Rizal Province. It will be the ideas on how the Online vloggers can
help the tourists in choosing their preferred destination. There will be 200 interviewees
composed of Online vloggers, Local people of Rizal, and tourists as well.
The primary source of data is the online survey questionnaire. These questions are
prepared by the researchers. This study will be conducted for the second semester of
academic year 2017-2018.
VI. SIGNIFICANCE OF THE STUDY
The study is significant to the following people:

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To the Local Government Unit
This will benefit in strengthening the relationship of the tourists and the
residents of Rizal.
To the Tourists
They will know more about the Tanay, Rizal, the places they would want to visit
and the greatness of the location.
To the residents of Rizal
They will benefit in promoting their place and will help the tourism on their
location.
To the LPU Students
They will know more about the place, the tourists spots and how magnificent
their place is.
VII. DEFINITION OF TERMS
The terms are listed on this paper are defined for the better understanding of the
readers.

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Social Media- Form of electronic communication (such as website for social
networking and microblogging through which users create online communication to
share information, ideas, personal message, and other content (such as videos).
Online blogging- A website that contains a personal experience, observations, and
opinions of people.
Vloggers- Is a person who regularly writes a material for a vlog.
Impact- The powerful or dramatic effects that something or somebody had done on a
certain phenomenon.
Technology- The practical application of science and knowledge especially in a
particular area.
CHAPTER II
REVIEW OF RELATED LITERATURE

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Internet changed the game when it comes to traveling, booking, promoting and to
talk about one’s thoughts, feelings or experiences to the world. Internet gives favor to
social media users to download, share photos, videos, vlogs and reviews.
Online vlogging is one of the most favorable way for those people who wants to
share their stories and experiences. They discussed all their itineraries and showcase the
fascinating views of the specific place. Tourist are also attracted to one particular area
where all the attractions are compressed.
During the 17th century, traveling is for elite people only and part of their
education tour is for young men for to be exposed in cultural practices. (Inglis, 2000)
The common practice of sharing experiences before was through hand writing.
According to Zantal-Wiener (2016), during the early stages of vlogging (1994-1997)
they were using HTML examples from various online links for vlogging. In 1997, the
term “weblog” the sharing of travel experiences was created as a conversational thread.
The modern vlog evolved in 2001 as Online Diary, where users called themselves as
diarist, journalist and escribitionist. Another early vlog was the “Wearable Wireless
Webcam” a combining text, video and pictures that will transmit to live wearable
computer. Nowadays it seems that vloggers content is becoming the most credible
sources of information for travel.

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Schultz (2017) According to IBM Marketing Cloud Study, 90% of the data in the
internet had been created since 2016. All the people, businesses and devices had
become the data factory that provide huge amounts of information to the web each day.
There were 2.4 billion internet users that grew up to 3.4 billion by 2016 and in 2017.
Moreover, the number of internet users increase by 300 million and this sum up to a
total of 3.8 billion internet users as of April, 2017 (Schultz, 2017).
Schultz (2017 also found that social media is gaining 840 new users each minute.
You tube usage more than tripled from 2014 to 2016 that the users are uploading 400
hours of new video each minute of everyday. During 2017, users were watching
4,146,600 videos every minute. There were 510,000 comments posted, 293,000 statuses
were updated in Facebook in every minute.
Schultz’s (2017) finding were similar with Ahmad (2018),“Social media vlogging
are important change-makers in society. Those who bring wisdom, creativity and
positivity are a powerful force for good, because social media is a powerful tool for
development and progress (Ahmad, (2018).” he quoted. Social Media in online
vlogging is an integral part of communication and its role to give information and ideas
to the World Wide Web as it grew with every passing year. He also added that
connectivity is the “greatest gift” that social media offers to all the future tourist:
“Social media has transformed the world once again from a small village into one room
big enough to fit everyone (Ahmad, 2018).” Furthermore, according to Thevenot (2007)
“The importance of the vlogging community (and thus larger society) is increasing

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rapidly. Indeed, with the fast changing technology, blogging is no longer accessible
only from desktop PCs, but also through laptops and mobile telephones.”
Kaplan and Haenlein (2009) online vlogging is a good promotion tool for the
tourism industry since they encouraged people to engage in different kinds of platform
and changed the way people think in sharing their travel experiences. Online vlogging
can be done by posting comments and receiving feedbacks. Some of the vloggers post
their tour experiences via personal websites or personal diaries with user followers and
comes with different variations of sharing up their leisure activities (Kaplan and
Haenlein, 2009).
Vlogs are usually operated by one person and in some cases families. Vloggers
also share their travel tips, destination itinerary including transportations,
accommodations (hotel, inns, bed and breakfast), discounted rates in sports activities,
nearest attractions within the area and monetary expenses (Kaplan and Haenlein, 2009).
Online vlogging are open diaries of people who wants to showcase their
experiences to the world wide web. They are willing to share their thoughts via travel
documentaries. According to Kuo-Chang Ting; Ping-Ho Ting & Hsiao (2014), travel
vlogs had played an important role for tourist when it comes to their trip planning. They
also mentioned, “The four positive factors including perceived usefulness, reputation,
altruism, and trust influenced the attitudes towards sharing (Kauo-Chang et. al., 2014).”
The benefits of travel vlogging has four categories: professional, financial, personal and
social. These includes building relationship, networking, and income (Ibid).

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On the other hand, social media or anything that is related to the Internet has
also its disadvantage. There were cases of negative reviews in Online vlogging wherein
some of the paid vloggers covered the eyes of netizens as to the real situation in a
particular area (Thevenot (2007). Implications emerge by increasing power of
technology, power of communities and decreasing powers of Institution or Marketers.
He also added that vlogs can be a powerful source of “word of mouth” while on the
other hand can be the source of negative influence from unsatisfied customers
(Thevenot, 2007).
However, Papacharissi (2002) supported the positive benefit of vloggers
producing posts from entertainment, self-expression and information. Travel vlog’s
important role in word wide web is to help the market of destination.
Landmark (Ibid).
Synthesis
In general, online vlogging has a huge and effective impact in the tourism
industry for travel planning and in promoting the destination. Thus, this study is being
conducted in order to confirm the impact of online vlogging to the tourism in Tanay,
Rizal.
CHAPTER III
METHODOLOGY
A. RESEARCH DESIGN

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This study is a descriptive research. Quantitative Research is a descriptive study
aimed at finding out "what is," so observational and survey methods are frequently used
to collect descriptive data. Quantitative research method uses numbers. It tends to be
based on numerical measurements of specific aspects of phenomena; it abstracts from
particular instances to seek general description or to test causal hypotheses; it seeks
measurements and analyses that are easily replicable by other researcher (Thomas,
2003).
Primary Data
Generally, primary data is the information that is collected by the researcher for
the specific purpose or to resolve the problem at hand. In general, the primary data is
collected because the existing data cannot be used to resolve the problem at hand. The
primary data can be collected through various types of survey methods, such as Delphi
research, project methods, the focus group, action research, questionnaire, individual
in-depth interview and protocol. In this study, the primary data is collected through the
questionnaire.
Data Collection
The questionnaire is used as the main primary research method to collect the first-
hand information. The questionnaire forms were given to the respondents. Information
about the questionnaire can be explained below.

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This study entitled “Online Vlogging and It's Impact to the Tourism Industry of
Rizal Province” is a descriptive research (Quantitative) that attempts to accumulate
information and data regarding opinion and Practices of the Online vloggers, Local
people of Rizal, and tourists as well. Quantitative Research is a descriptive study aimed
at finding out "what is," so observational and survey methods are frequently used to
collect descriptive data.
B. RESPONDENT
This study will have two hundred (200) respondents. To be able to determine the
sample size, the researchers used Quota Sampling Technique, a non-
probability sampling technique wherein the assembled sample has the same proportions
of individuals as the entire population with respect to known characteristics, traits or
focused phenomenon.
C. INSTRUMENTATION
The instruments used in this study is a survey. The researchers prepared a
survey questionnaire. The researchers’ respondents will be the online vloggers, traveller
and the local residents of Rizal Province. These questionnaires are based on the Review
of Related Literatures that the researchers have made. The questionnaire for the survey
(quantitative) is divided into two (2) parts: The first part contains its socio -
demographic profile, the second part contains several questions about online vlogging

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in toursim industry. The instruments used will give way and support in retrieving data
for this study
D. VALIDATION
The researchers’ have submitted their questionnaire to their research adviser Ms.
Jill Dalisay and was also validated by Ms. Hernandez . The correction which was
subjected by our Adviser and validator were changed by the researchers to improve this
study.
E. DATA GATHERING PROCEDURES
The researchers’ purpose of study is To ascertain the impact of online vlogging in
tourism industry of Rizal Province, To determine the factors why online vloggers
choose the province of Rizal ,To start the influence of online vlogging that will invite
tourists to visit Rizal province. The researchers used survey questionnaires as a main
tool of gathering data from the respondents.
F. STATISTICAL TREATMENT
To interpret the data gathered, according to the objectives of the study, the
researcher used the following statistical tools: Frequency and percentage distribution
and weighted median. Frequency and Percentage Distribution is used to find out the

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frequency and percentage of all responses from the questionnaire. Weighted median
determines the middle point of the study.
Frequency and Percentage distribution: this mathematical tool shows the
proportion of responses for each question by majority or minority. The formula is as
follows:
% = (F/N) x 100
Where: % = computed percentage distribution
F = observed frequency of responses
N = total number of respondent
Weighted Median: The median is the point at which exactly half of the data are
above and half below. These halves meet at the median position. If the number of
observations is odd, the median fits perfectly and the depth of the median position
will be a whole number. If the number of observations is even, the depth of the
median position will include a decimal. You need to find the midpoint between the
numbers on either side of the median position.
If the total number of numbers (n) is an odd number, then the formula is given
below:
Median=(n+1n / n)thterm

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If the total number of the numbers (n) is an even number, then the formula is
given below:
Median=(n2)thterm+(n2+1)thterm / 2
Where:
N represents quantity
CHAPTER 4
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

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This chapter presents the data collected from the respondents through the
presentation of the demographic profile and answers of the respondents to formulate an
interpretation of the study. The researchers presented the results in graphical and tabular
presentation.
I. Demographic Profile of the Respondents
Table 1: Profile of the Respondents in terms of gender
Gender Frequency Percentage

Male 92 46%
Female 108 54%
Total 200 100%
Figure'1.'Profile'of'respondents'in'terms'of'Gender
54% M(92) F(108) 46%
Table 1 and figure 1 shows that 54% of the respondents that answered our
survey are female and the male respondents are 46% which means that majority of the
guest that answered our survey are female.

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Table 1.2: Profile of respondents in terms of Age
Age Frequency Percentage
12-20 28 1%
21-25 44 27%
26-30 88 55%
31 and Above 40 17%
Total 200 100%
Table 1.2 and figure 1.2 shows that 5% of the respondents that answered our
survey are 12 up to 20 of Age. 22% of the respondents answered our survey are 31 and
above. 24% of the respondents answered our survey are 21 up to 25. The respondents

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that answered the highest percentage is 49% which means that majority of the guest that
answered our survey are 26 up to 30.
Table 1.3: Profile of respondents in terms of Civil Status
Civil Status Frequency Percentage

Single 120 60%
Married 80 40%
Total 200 100%
survey are single. 60% of the respondents that answered our survey are married. Which
means that majority of the guest that answered our survey are married.
Table 1.4: Respondents

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Respondents Frequency Percentage

Vlogger 30 15%
Tourist 123 61%
Resident 47 24%
Total 200 100%
survey are Vloggers. 61% of the respondents that answered our survey are Tourists.
24% of the respondents that answered the survey are Residents. Which means that
majority of the guest that answered our survey are Tourists.
II. Online Vlogging in Tourism Industry

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Table 2: Respondents Insight
QUESTIONS 5 4 3 2 1 WEIGHTED INTER
MEDIAN PRETATION
I often see Travel 101 55 44 0 0 4 AGREE
Vlogs, gastronomy
vlogs and Cultural
Vlogs online
You are 55 100 33 0 12 4 AGREE
knowledgeable
about the Online
Vlogging of
different tourism
destinations.
Online Vlogging is 102 33 12 33 20 4 AGREE
an effective way to

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promote
Vlogging oftourism
tourism 55 78 67 0 0 4 AGREE
destinations.
destinations really
inspire a tourist to
choose what
destinations to visit
Online Vlogging helps 106 50 44 0 0 4 AGREE
a lot in making Tanay,
Rizal become well-
known
Do you think, Tanay, 200 0 0 0 0 5 STRONGLY
Rizal increased their AGREE
number of tourist
visitors when online
Vlogging was started?

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In your own insight, 110 47 33 10 0 4 AGREE
online Vlogging
contribute a big help in
the growth of Tanay,
Rizal in terms of their
economic aspect made
by the tourist
destinations.
Mass congestion in the 126 35 23 16 0 4 AGREE
different attractions of
Tanay, Rizal was caused
by online vlogging.
In the near future, online 96 63 28 13 0 4 AGREE
Vlogging can serve as a
new tool to promote

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tourist destinations
As the percentage of 74 66 43 17 0 4 AGREE
tourist increases in
Tanay, Rizal. Online
vlogging would be a
big factor for the
development of tourist
attraction.
Online Vlogging has 108 60 20 12 0 4 AGREE
an effect to the
livelihood of local
residents of Tanay,
Rizal

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The Table 2 shows the Respondents Insight. It show that 101 out of 200
respondents strongly agreed in seeing different Travel vlogs, Gastronomy vlogs and
Cultural vlogs online. 100 out of 200 respondents agreed that they are knowledgeable
about online vlogging in different tourist destinations. 102 out of 200 respondents
strongly agreed that online vlogging is an effective way to promote tourism
destinations. 78 out of 200 respondents agreed that vlogging tourism destinations are
really inspire tourist to choose what destinations to visit. 106 out of 200 respondents
strongly agreed to online vlogging helps a lot in making Tanay, Rizal become well
known. 200 out of 200 respondents strongly agreed that Tanay, Rizal increased their
number of tourist visitors when online vlogging was started. 110 out of 200 respondents
strongly agreed that online vlogging contribute a big help in the growth of Tanay, Rizal
in terms of their economic aspect made by the tourist destinations. 126 out of 200
respondents strongly agreed that mass congestion in the different attractions in Tanay,
Rizal was caused by the online vlogging. 96 out of 200 respondents strongly agreed that
online vlogging can serve as a new tool to promote tourist destinations in the near
future. 74 out of 200 respondents strongly agreed that online vlogging would be a big
factor for the development of tourist attraction. And lastly 108 out of 200 respondents
strongly agreed that online vlogging has an effect to the livelihood of local residents of
Tanay, Rizal

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INTERVIEW
JEFFREY M. PINO, DPA
Most Outstanding Tourism Officer
There are bloggers who helped tourism industry and some are exposing the negative
write-up about Tanay, Rizal.
What are the top destination who earned largest number of tourist because of
online blogging?
• Top destinations without considering online blogging are Regina Rica a scenic
religious complex featuring an elevated path leading to a chapel beneath a giant
Virgin Mary. Daranak Falls a natural attraction of lush forest surrounds waterfalls,
ponds and river with swimming and huts. Mount Daraitan which is famous to
tourist hikers. Tinapak River a mountainous terrain with rapids and cave with
natural swimming pool and Mount Batolusong.
• Some of the negative blogging came from mountain hikers who boycott Tanay
because of Eco-Tourism Fee from 20 pesos to 100 pesos who approved by

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Sangguniang Bayan a legislative branch of municipal governments in the

Philippines.
• Negative blogging condemns the Tanay province, garbage problems in some sort of
mountains and falls. Which tourist can address their problems in Barangay and the
concern officers but not in their blogging reviews that gives negative impact in
tourism industry.
Does Tanay Province is one of the top provinces who had a huge number of tourist
as of 2018?
• “Yes, we are Department of Tourism (DOT) awarded as a Top Local Government

Unit (LGU) for Overnight Arrivals and Same Day Arrivals as of 2017. Also, Tanay
is the number one Tourist Destination in the Rizal Province. Also in 2017, I have
been awarded at Tourism Excellence Award. Our respective Mayor Rex Manuel
Tanjuatco has received an award from DOT as Best Local Chief Executive in
Tourism. In 2016, Tanay Province has received an Award as the Best Tourism in
Intent of Municipality, Best Practices on Community Rural Tourism in Tour
Guiding, 2 years in a row and as The Grand Winner of Municipality Event. In 2015,
I was the Most Outstanding Tourism Officer in the Philippines. Tanay Province
recognized in the Most Regional Awards and National Awards.

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CHAPTER 5
SUMMARY, CONCLUSION AND RECOMMENDATION
SUMMARY
The study is about The Online Vlogging and its impact to the tourism industry
of Tanay, Rizal province. It talks about the use of online vloggings and if they have a
contribution to the tourism industry of Tanay, Rizal Province, and also to know if the

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Online vlogging is effective to attract tourist. This study is helpful for the Local
Government Unit of Tanay, Rizal Province, tourist, residents of Tanay, Rizal, Lpu
students and to the future researchers.
In this study you will see Review of Related Literatures and It is a big help to
further broaden the understanding of the reader in this study. The references that were
gathered in the Review of Related Literatures are both foreign and local references that
will help broaden the study. The references that we gathered are about Online vlogging
and It’s Impact to the destination. The references that were gathered are also used as a
guide to make the instrument and support the presentation and analysis of data so that is
why the Review of Related Literature is important in the study.
In our study we used descriptive research (Qualitative and Quantitative)
Quantitative Research is a descriptive study aimed at finding out "what is," so
observational and survey methods are frequently used to collect descriptive data.
Qualitative Research, on the other hand, is a comprehensive summarization, in
everyday terms, of specific events experienced by individuals or groups of individuals.
To some researchers, such a qualitative design category does not exist. We used the
calmorin formula to ensure the accuracy of results when the instrument are tallied.
CONCLUSION

MANAGEMENT
From the findings of this study, the researchers were able to arrive at the
conclusion that majority of the respondents are between the ages of 26 – 30 and the
female population dominates the male
Majority of the respondents answered Perceived in all of the questions in the
survey questionnaire. The researchers were able to conclude that the tourist and
residents of Tanay, Rizal are knowledgeable and aware about the Online Vloggings.
RECOMMENDATION

MANAGEMENT

2.0 Online Vloging

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LYCEUM OF THE PHILIPPINES UNIVERSITY MANILA

THE PROBLEM AND ITS BACKGROUND

communications is the most preferred as travel information sources

help of social platforms (Woodside, Cruickshank& Dehuang,2007). People can share

and Kayne 2013).

Vloggers motivations for producing posts vary from entertainment, information,

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY 1

(destination management organizations).

DMO (Woodside, Cruickshank,& Dehuang, 2007).

II. BACKGROUND OF THE STUDY

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY 2

led to the rise of online vlogging. Online vlogging is an informational website

displaying information. Nowadays in the Philippines, vlogging is becoming popular

As technology developed, one of its result is what is termed today as online

industry especially in terms of promoting and marketing different destinations. People

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY 3

opportunities for positive customer’s experiences that can shape consumer’s

products/services purchase intensions and decisions.

The tourism industry is characterized by ever-increasing competition, causing

destinations to seek new methods to attract tourist. Traditionally, a decision to visit a

destination is interpreted, in part, as a rational calculation of the costs/benefits of a set

of alternative destinations, which we derived from external information sources.

Including e-WOM (word-of-mouth) or traveler’s vlogs

III. IDENTIFICATION OF PROBLEM

STATEMENT OF THE PROBLEM

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY 4

industry of Tanay, Rizal. Specifically, it sought to answer the following questions:

2. What is the contribution of online vlogging to the tourism Industry of Tanay,

3. What is the influence of online vlogging to the tourist of Tanay, Rizal

OBJECTIVES OF THE STUDY

2. To determine the contribution of online vlogging to the tourism Industry of

IV. THEORETICAL/CONCEPTUAL FRAMEWORK

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY 5

According to Kim, J (1999), the "Educationalists" believed that children were

believed a child was particularly impressionable. Adults surrounding a child could

potentially have a very lasting effect on his personality.

concerning Human Understanding, considered by modern philosophers to be his most

well as numerous faults.

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY 6

Some Thoughts concerning Education was an extremely popular book. While

popularity of Locke's book helped make popular the discussion of childhood as a

work, but so were other thinkers and writers of the time.

literature such as poetry and mythology.

McLeod, S. A (2017) states that behaviorism refers to a psychological

approach which emphasizes scientific and objective methods of investigation. The

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY 7

behaviors are learned through interaction with the environment.

assumptions regarding methodology and behavioral analysis:

All behavior is learned from the environment:

Behaviorism emphasizes the role of environmental factors in influencing

to a focus on learning. We learn new behavior through classical or operant conditioning

Psychology should be seen as a science:

Theories need to be supported by empirical data obtained through careful and

controlled observation and measurement of behavior. Watson (1913) stated that:

'Psychology as a behaviorist views it is a purely objective experimental branch of

components of a theory should be as simple as possible. Behaviorists propose the use of

operational definitions (defining variables in terms of observable, measurable events).

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY 8

Behaviorism is primarily concerned with observable behavior, as opposed to internal

events like thinking and emotion:

and scientifically measured. Therefore, internal events, such as thinking should be

fundamental (qualitative) distinction between human and animal behavior. Therefore,

research can be carried out on animals as well as humans (i.e., comparative