Swiss International Hotels & Resorts

Version 1
Effective Date October 2014
Hotel Website Manual Revision Date October 2014
Page Number Page 1 of 11
Author Clive Figaro

WEBSITE MANUAL

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Contents:
1. Introduction…………………………………………………………..……………Page 2
2. Website Management……………………………………………………………Page 2
3. Overview Standards……………………………………………..………………Page 3
3.1 Rotating/ Slider Images……………………………………….………………………….Page 4
3.2 Location Map………………………………………………………………………….………...Page 4
3.3 Hotel Chain Menu…………………………………………………………….………………..Page 5
3.4 Hotel Menu……………………………………………………………………………….………..Page 5
3.4.1 Hotel’s Page………………………………………………………….………………..Page 6
3.4.2 Rooms’ Page……………………………………………………….………………….Page 7
3.4.3 Restaurants’ Page…………………………………………..………………………Page 7
3.4.4 Meetings & Events’ Page…………………………………………………..……Page 8
3.4.5 Facilities’ Page…………………………………………………………………………Page 8
3.4.6 Promotions’ Page………………………………………………………..………….Page 9
3.4.7 Destination’s Page…………………………………………..……………………..Page 9
3.4.8 Reviews’ Page……………………………………………………………..………….Page 10
4. The Side Bar………………………………………………..………………………..Page 10
5. Keywords/ Page title & Tags………………………………….……………….Page 11
6. Rules……………………………………………..………………………...………….Page 11

1. Introduction

This document is the manual for the official Swiss International Hotels & Resorts’ website and the
minimum requirements for each hotel website.

All Swiss International Hotels & Resorts official website are created and remain on the domain
www.swissinternationalhotels.com

The standard hotels website URL is the domain followed by forward slash, hotel name dash city.
E.g. www.swissinternationalhotels.com/mabisel-portharcourt
The URL is chosen and created for each hotel by the International Services Center.

2. Website Management

For Information only

The website for Swiss International Hotels & Resorts is managed by the International Services Center.
All updates are done on Word press by the Web Designer of Swiss International Hotels & Resorts.

For any updates or amendments, please contact the Commercial Manager or send an email to
clive.figaro@swissinternationalhotels.com.

All content displayed on the hotel’s website has to include keywords which are relevant to the website
so that searchers will be able get to the page they are looking for.. For instance for a business hotel in
Tokyo, the content on the landing page has to include business, hotel, Tokyo, Japan, rooms, etc…
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 3. Overview Standards

The hotel website contains different kinds of content, imagery, texts, logos, & links. All are updated by
the International Services Center. In the screen shot below, the set-up of the homepage is explained
in more detail.

Hotel Chain Menu

Hotel Chain Logo

Rotating Images

Hotel Menu

SWISS-FLEX
Booking Engine
Text

Location Map

Hotel Logo

Hotel Address

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 3.1 Rotating/ Slider Images

These images are at the top of each web page of the hotel’s website.
A total of 10 images in high resolution (1054 X 400 pixels) are required on each web page. The
images have to be clear and relevant to the topic on the page.
Clear and relevant images, in high resolution are to be sent to the International Services Center team
for implementation.

3.2 Location Map

The location map is configured and implemented by the International Services Center. Any changes/
amendments have to be communicated to the International Services Center team.

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 3.3 Hotel Chain Menu

The Hotel Chain Menu is located at the top of each web page of Swiss International & Resorts. No
changes are required here.

3.4 Hotel Menu

All Swiss International Hotels & Resorts hotel websites have the same menu items.

1. Hotel: Is the homepage and the landing page if an external website refers is linked with the
hotel’s website.

2. Rooms: Is the webpage with content & imagery of the hotel rooms.

3. Restaurants: Is the webpage with content & imagery of the Food & Beverage outlets.

4. Meetings & Events: Is the webpage detailing the events facilities, including prices.

5. Facilities: Displays content and images of the hotel’s facilities.

6. Promotions: Displays all recent hotel promotions including flyers.

7. Destination: Shares content and imagery of the destination, its points of interest and what/
where to visit.

8. Reviews: Displays Customer reviews from Trip Advisor and the hotel’s ranking. There is also
a link to the Hotelscombined website on this page which is an agreement with Swiss
International Hotels & Resorts.

All the webpages consistently display the SWISS-FLEX Booking Engine, the hotel’s logo,
address, telephone/ fax numbers, GDS codes, Email & Factsheet link.

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 3.4.1 Hotel’s Page: (also known as the Homepage):

This is the landing page of the hotel’s website. It displays the location map, a brief description of the
hotel and the location. Major points of interest and airports relevant to the customers have to be
displayed here.

A weather widget for the city where the hotel is located is always displayed on this page. The
weather widget is predefined by the International Services Center. The hotels are not allowed to use
a different widget.

It is required that the rotating/ slider images on the Hotel’s page, will feature a collection of 10
images covering the below aspects of the hotel:

i. Exterior view
ii. Restaurants
iii. Bars
iv. Suites, rooms (all room types)
v. Amenities (pool, gym, etc.)
vi. Lobby
vii. Garden if available
viii. View from the rooms/ suites
ix. The destination

The rotating/ slider images have to be 1054 X 400 pixels, clear and in the highest resolution.

The content has to include keywords which are relevant for the website so that searchers will be able
get to the page they are looking for.. For instance for a business hotel in Tokyo, the content on the
landing page has to include the words: Swiss International, business, corporate, hotel, Tokyo, Japan,
rooms, etc…

All the webpages consistently display the SWISS-FLEX Booking Engine, the hotel’s logo,
address, telephone/ fax numbers, GDS codes, Email & Factsheet link.

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 3.4.2 Rooms’ Page:

The Rooms’ page displays content & images of the rooms & suites
available at the hotel. Each room type’s content briefly showcases
the size, design, amenities and facilities of the specific room type a
maximum of 30 words is required for each room type.
Each room type’s content is unique and has to clearly depict the
difference from other room types.
For each room type a unique image is featured and show cases the
room types unique selling points.

The content has to include keywords which are relevant for the website
so that searchers will be able get to the page they are looking for.
For instance for a business hotel in Tokyo, the content on the Rooms
page has to include the words: rooms, suites, stay, night, accommodation,
business, etc…

All the webpages consistently display the SWISS-FLEX Booking

Engine, the hotel’s logo, address, telephone/ fax numbers, GDS
codes, Email & Factsheet link.

3.4.3 Restaurants’ Page:

The Restaurants’ page displays content & images of the restaurants

& bars available at the hotel.
Each restaurant or bar’s content briefly showcases the outlet, its
specialty, its atmosphere and facilities. A maximum of 30 words is
required for each outlet.

The Swiss Café,Restaurant & Lounge is always the first featured

restaurant, followed by Ted & Co and Inspirations Pool Bar. These
outlets always remain the first 3 outlets to be showcased on the
Restaurants page.

The content has to include keywords which are relevant for the
website so that searchers will be able get to the page they are
looking for. For instance for a hotel in Tokyo, the content on the
Restaurants page has to include the words: Swiss Cafe, Lounge, bar,
restaurant, meals, dinner, breakfast, pool bar, etc…

All the webpages consistently display the SWISS-FLEX

Booking Engine, the hotel’s logo, address, telephone/ fax
numbers, GDS codes, Email & Factsheet link.

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 3.4.4 Meetings & Events Page:

The Meetings & Events’ page displays content & images of meeting,
conference and baqueting facilities available at the hotel.
Each venue’s content briefly showcases the space, its design and
facilities. A maximum of 30 words is required for each outlet.

A rate sheet is also required for each hotel (form can be obtained
from the International Services Center).

The content has to include keywords which are relevant for the
website so that searchers will be able get to the page they are
looking for. For instance for a hotel in Tokyo, the content on the
Meetings & Events page has to include the words: Tokyo,meetings,
events, banquets, groups, functions, weddings, conference, etc…

All the webpages consistently display the SWISS-FLEX

Booking Engine, the hotel’s logo, address, telephone/ fax
numbers, GDS codes, Email & Factsheet link.

3.4.5 Facilities’ Page:

The Facilities’ page showcases at least 5 facilities available at the hotel.

A brief content is required to showcase each facility. A maximum of 30

words is required for each facility.

Each facility displays a unique image.

The content has to include keywords which are relevant for the website
so that searchers will be able get to the page they are looking for. For
instance for a hotel in Tokyo, the content on the Facilities’ page has to
include the words: meetings, swimming, gym, inspirations, Wi-Fi,
parking, etc…

All the webpages consistently display the SWISS-FLEX Booking

Engine, the hotel’s logo, address, telephone/ fax numbers, GDS
codes, Email & Factsheet link.

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 3.4.6. Promotions’ Page:

The Promotions' page displays all relevant promotions/ offers

and flyers available at the hotel. This page has to be reviewed
at least every month by the Sales & Marketing Manager/
Executive. All updates have to be communicated to the
International Services Center.

A unique attractive name is given to the promotions/ offers,

flyers, which is used as the title of each Promotion.

A thumbnail is used for each promotion/ offers, flyers.

“Learn More” is linked to each promotion/ offers, flyers so that
viewers can find full details or full view of flyers.

The content has to include keywords which are relevant for the website so that searchers will be able
get to the page they are looking for. For instance for a hotel in Tokyo, the content on the Promotions
page has to include the words: promotion, special, offer, flyer, etc…

All the webpages consistently display the SWISS-FLEX Booking Engine, the hotel’s logo,
address, telephone/ fax numbers, GDS codes, Email & Factsheet link.

3.4.7 Destination’s Page:

The Destinations page indicates points of interest including

places to visit in the hotel’s city or region.

A brief description of nor less than 100 words of the hotel’s

location and the location’s unique selling points are required at
the beginning of the page.

A minimum of 10 points of interest including places to visit has

to be listed along with the distance from the hotel.

The content has to include keywords which are relevant for the
website so that searchers will be able get to the page they are
looking for For instance for a hotel in Tokyo, the content on the
Destinations page has to include the words: destination, visit,
outing, city, etc…

All the webpages consistently display the SWISS-FLEX Booking Engine, the hotel’s logo,
address, telephone/ fax numbers, GDS codes, Email & Factsheet link.

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 3.4.8 Reviews Page:

The Reviews’ page displays positive feedback from customers posted

on Trip Advisor. This page has to be reviewed at least every month
by the Front Office Manager. All updates have to be
communicated to the International Services Center.

The source “Trip Advisor” has to be mentioned.

The hotel’s ranking on Trip Advisor has to be mentioned.

There is also a link to the Hotelscombined website is on this page which is an

agreement with Swiss International Hotels & Resorts.

All the webpages consistently displays the SWISS-FLEX Booking

Engine, the hotel’s logo, address, telephone/ fax numbers, GDS
codes, Email & Factsheet link.

4. The SideBar
The sidebar is always located on the left of the webpages anddisplays the:

i. BOOK NOW button with Modify Reservation link (All Swiss International
Hotels & Resorts recognizes only SWISS-FLEX as their online booking
engine. Only SWISS-FLEX will be implemented for booking purposes on
the hotel’s web pages. See the Distribution Manual for more information)
ii. Hotel’s logo: 220 X 47 pixels
iii. Address: The order is Street address, followed by ZIP code (where applicable),
city, and Country
iv. Telephone number: Always entered in the format: +234 806 7649760
v. Fax number: Always entered in the format: +234 806 7649760
vi. Email address: Entered as “Email” button and linked to “mailto” + email
address (all email addresses are hosted on the Swiss International domain
@swissinternationalhotels.com)
vii. Fact sheet: The URL is linked to high the resolution Fact sheet (all Fact sheets
viii. has to be approved by the International Services Center)
ix. GDS codes: All four GDS codes of the hotel.

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 5. Keywords, Page Title/ Tags:
These are back end fields that allow the hotel website to get good ranking during a search for certain
keywords. It is very, very important that as stated in the previous sections, relevant keywords for each
pages are included in the text.
The International Services Center will in turn configure the Page title, implement the keywords and add
the tags where relevant.

Each hotel will ensure that keywords relevant to their hotel and pages are included in the content of the
website.

6. RULES:
i. All Swiss International Hotels & Resorts recognize only the website on the Swiss International
domain (www.swissinternationalhotels.com) as their hotel website.
ii. The Sales & Marketing Manager/ Executive has to review the hotel website at least once a month.
iii. Each of the hotel’s web pages has a rotating slide at the top of the page. The hotel has to ensure
that 10 images, relevant to the topic of the page, are displayed for each page.
iv. Room images: Images are required for all room types. Make sure that images show clearly the
difference between the room types.
v. The hotel is responsible to ensure that up to date information is available on their website.
vi. All Swiss International Hotels & Resorts recognize only SWISS-FLEX as their online booking engine.
Only SWISS-FLEX will be implemented for booking purposes on the hotel’s web pages. See the
Distribution Manual for more information.
vii. The font used is always Century Gothic for the Swiss International Hotels & Resorts websites.
viii. All hotels are required to have an English, French, Italian & German version of their website. The
hotel is responsible to ensure that the content of their website is translated into relevant languages
for the hotel.
ix. NO information, links or URLs are to make reference to any third party website and or email
addresses. Any references of these have to be agreed to with the International Services Center
team.
x. A weather widget is predefined and implemented on each hotel’s website by the International
Services Center. The hotels are not allowed to use a different widget.
xi. The hotel and its team members have to strictly adhere to all terms & conditions as stated in this
manual.

For support or enquiries, please contact the International Services Center on email address:
clive.figaro@swissinternationalhotels.com

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