Professional Documents
Culture Documents
Exchange Programme
PHOTO
DURATION: Winter semester (August - January)
Summer semester (January - July)
Full academic year
SENDING INSTITUTION
NAME
ADDRESS
COUNTRY
CONTACT PERSON
TELEPHONE NUMBER
FAX NUMBER
SURNAME
FIRST NAME
COUNTRY
DATE OF BIRTH
SEX
NATIONALITY
DEGREE COURSE
PRESENT STAGE OF STUDY
TELEPHONE NUMBER
E-MAIL
IMPORTANT: Please include:
The applicant declares to have filled in this application form truthfully and to accept the
conditions underlying the participation in the Exchange Programme involved.
Dear student,
With the Module Preference Form (MPF) below you can register for the modules of your
choice in the Exchange Programme. Please clearly fill in your name and the name of
your university and tick the courses of your choice.
Please note that, for the 1st semester (August 2010- January 2011) you will need to have
registered before 1st June 2010. If your MPF is received later than that, we cannot
guarantee you a place in the exchange courses of your choice. For 2nd semester students
(January 2011 – July 2011) the registration deadline is 1st December 2010 .
We will always do our best to avoid clashes. However, in a number of cases, especially
now that courses from other English-language programmes can be chosen as well,
clashes may occur. We advise students to choose 6 modules and indicate their
preference using 1 – 6 (1 meaning highest preference) so that alternatives are taken into
account in case of oversubscription, clashes or overlaps. We advise a study load of 30 –
37,5 credits but please do not register for more than 6 modules.
Should you wish to register for a module from the other English language programmes,
please be aware usually not more than 5 – 10 students can join. Places are allocated on
first-come-first-served basis.
.
In case you have any other queries, please do not hesitate to contact me via:
Jolande.vanSchadewijk@han.nl
Please tick the modules you wish to follow in the column marked “Preference”:
Preference Code ECTS Module Period
EBB BBM1C 7,5 Business to business marketing 1,2/3,4
Please tick the modules you wish to follow in the column marked “Preference”:
Preference Code ECTS Module Period
EBB BBM1C 7,5 Business to business marketing 1,2/3,4
2010/ 2011
EXCHANGE PROGRAMME
April 2010
CONTENTS
2. COMMUNICATION 5.
2.1. Where to find information 5
2.2. Where to hand in information 5
5. EXCHANGE PROGRAMME 12
5.1. Profile 12
5.2. Duration 12
5.3. General Position within Arnhem Business School 12
5.4. Regulations 12
5.5. Application 13
5.6. Semester Dates 13
5.7. Support 13
5.8. Modules, Grades and Credits 14
5.9. Documents 14
5.10. Exams, Re-sits and Reviews 14
5.11. Arrival at Arnhem Business School 16
5.12. Literature and Course Materials 16
5.13. Medical Information 16
5.14. Disenrolment from Arnhem Business School 17
5.15. Procedures for registering for modules 17
5.16. Module descriptions 20-51
1. THE ACADEMIC YEAR 2010/2011
Semester 1
3
Semester 2
NB: The exact exam dates for specific subjects are not known yet. These will be published approx. 2
weeks before the exam period.
The academic year at Arnhem Business School is divided into smaller units.
4
2. COMMUNICATION
After having tried these means of communication you are welcome at the Student
Helpdesk „Vraagpunt‟ (= „Question Mark Desk‟) situated in the B-wing on the ground
floor and the International Office (Ruitenberglaan 26 (HTS building), room A0.02)
The IBMS Exchange Programme Coordinator is available on Mondays,
Tuesdays and Thursdays. As the coordination is only part of her work, office hours
depend on her lecturing timetable.
If you need to return a letter to the International Office, please go to room A0.02 in
the HTS building on the campus during opening hours (every day 11.00 - 13.00 and
14.00 - 15.30).
5
3. IMPORTANT DEPARTMENTS / OFFICES AT SCHOOL
6
Registration
You are not a tourist so you must register yourself as a citizen.
Procedure:
Register with the town hall.
On arrival you can get more information on this matter from Ms Ingrid Le Coultre,
room E1.14.
Student cards
At the beginning of your stay at our school, each student must collect his/her student
card from the International Office (Ruitenberglaan 26, room A0.02). This card is
proof of enrolment at Arnhem Business School, and thus functions as an ID card. You
will be given access to examinations only if you can present this card.
Furthermore, this card is also a chip card, which you need to be able to pay in the
shop and canteen. Readers, stationery, other products from the shop and photocopies
can be paid with this card as well as food and drink in the canteen. Losing the card
means losing the credit amount on it!
The multimedia centre is located on the first floor in room A1.03 of Arnhem Business
School, Ruitenberglaan 31 in Arnhem and is open to students and staff members of
the FEM, Technology and ICA study programmes.
You can contact the study centre:
by phone: 026-3691131
by email: Studiecentrum.R31@han.nl or www.han.nl/studiecentra
Opening hours are: Monday – Friday 08.30 – 16.45 and on Tuesday and Thursday
evenings until 21.00 hrs.
During holidays opening hours are limited.
The multimedia centre has around 18,000 volumes, 400 newspapers and magazines,
work placement reports, final project papers, annual reports, CD-ROMs, DVDs, video
tapes and digital resources.
The databases are accessible via the website: www.han.nl/studiecentra on all HAN
computers.
Borrowing
On presentation of your student card, you are allowed to borrow a maximum number
of 10 items at a time for free. If items are overdue, you are sent a reminder by e-mail.
Overdue items incur fines.
Borrowers are liable for items they have borrowed. You can find the complete
borrowing regulations on www.han.nl/studiecentra.
Periodicals, bound volumes of periodicals, video tapes, work placement reports,
reference books cannot be borrowed, but can be examined at the study centre.
Other facilities
The study centre has a computerised catalogue and borrowing system (PICA).
Computers with internet connections and CD-ROM facilities are available to the
students.
Other facilities of the study centre include photocopiers, a scanner, a number of
telephone sets, a fax machine and video, DVD and cassette recorders, which are all
accessible via the student card. Budget permitting, the study centre aims to take
account of students‟ wishes in buying books, periodicals and software. The NCC –
part of Picarta allows students to consult other libraries in the Netherlands and
request books or other items to be sent to the multimedia centre in Arnhem. There is
a charge for this service.
People using the study centre are requested not to disturb fellow students while
studying. Eating and drinking are not allowed, and bags should be left outside the
library. Mobile phones must be turned off. All items and equipment are protected
from theft by an automatic security system.
ABS students are also entitled to free borrowing from all library departments of
Radboud University Nijmegen and the Public Library in Arnhem, situated in
Koningstraat 26. You can register on presentation of a valid student card, identity
card and a document stating your current address, and are then allowed to borrow
items from the library.
8
3.6. General Information
The Student Helpdesk „Vraagpunt‟ is situated in the B-wing on the ground floor.
9
4. ORGANISATION OF STUDY PROGRAMMES
AC Accountancy
BE Business Economics/ Finance and Accounting
FSM Financial Services Management
CE Marketing
CO Communication
IBMS International Business and Management Studies
IBL International Business and Languages
FE Fiscal Economics
LE Business Logistics
MER Management, Economics and Law
SB Small Business and Retail Management
F&B Food & Business
HR Law (at the level of University of Professional Education)
FM Facility Management
In September 2004, English language programmes (up till then only offered in the
IBMS) were started up for some of the above Dutch programmes. Arnhem Business
School now also offers English language Bachelor programmes in:
Communication
Finance and Accounting,
Human Resources and Quality Management
Logistics
We have extended the modules on offer for exchange students with modules from
these programmes. Please refer to the module descriptions in section 5.16 for further
information. On arrival students are always free to see the Exchange Programme
Coordinator to discuss possible options outside the exchange programme. Please be
aware this may lead to clashes and overlaps in timetables and exam schedules.
The opening hours of the locations relevant for Exchange students are as follows:
During lecture and examination weeks:
MON. thru FRI.: 08:15 - 18:15 hours and
TUE. / THU.: 17:00 - 21:30 hours
10
Exchange Programme lecture hours are as follows:
1. 08.45 - 09.30
2. 09.30 - 10.15
BREAK 10.15 - 10.30
3. 10.30 - 11.15
4. 11.15 - 12.00
5. 12.00 - 12.45
6. 12.45 – 13.30
7. 13.30 - 14.15
8. 14.15 – 15.00
BREAK 15.00 - 15.15
9. 15.15 - 16.00
10. 16.00 – 16.45
11. 16.45 – 17.30
12. 17.30 – 18.15
A timetable is composed for each period which is available via Insite-HAN. Each
student can draw up his/her timetable based on the modules chosen via the Module
Preference Form. You are required to return this form before 1st June 2010 (1st
semester) and 1st December 2010 (2nd semester).
As only a limited number of students can be placed in each group, a student might
have to take a module at a time that does not suit him/her perfectly (for example a
student might be free except for 2 lecture hours in the afternoon). This is a
consequence of the free choice of modules, which we think is important to cater to the
needs of the exchange students.
11
5. EXCHANGE PROGRAMME
5.1 Profile
5.2 Duration
The Exchange Programme is offered in two semesters; semester 1 (from the end of
August until January), and semester 2 (from end of January until July). Exchange
students should contact the officer responsible for exchange projects at their home
institution to find out which semester(s) they can study at Arnhem Business School.
Please be aware that the first semester will run into January, which means that exams
will be scheduled after the Christmas holidays. Students should take this into account
when planning their stay.
Within the Arnhem Business School‟s structure of study programmes, students who
have successfully completed four semesters, leave Arnhem Business School for one
semester of industrial placement and one semester of studying abroad. In most study
programmes taught in Dutch, the study abroad is an opportunity on a voluntary basis.
For students taught in English, studying abroad is (mostly) compulsory. Students of
the different Arnhem Business School‟s English study programmes are sent to our
various partner institutions. In return, we offer their students courses on third-year
level of relevant business subjects taught in English. Students taking part in the
Exchange Programme are therefore required to have studied business subjects for two
years. They are also expected to have a sufficient level of English (equivalent to
IELTS 6.5).
5.4 Regulations
As the Exchange Programme is part of the study programme, the individual students
are enrolled at their home institution and the students remain covered by the general
regulations of the home institution concerned.
For Arnhem Business School's regulations concerning the more practical aspects
applying to exchange students, please consult the booklet "Arnhem Business School's
Regulations for Education and Finals". Copies of this booklet will be available at the
12
beginning of the academic year. Alternatively you can also ask the Exchange
Programme Coordinator for further explanation on exam results and compensation.
5.5 Application
Exchange students should contact the officer responsible for exchange projects at their
home institution who can inform them on the selection procedure applied by the
sending institution, hand out the Arnhem Business School‟s set of Exchange
Programme enrolment forms and give further information and advice.
The set of Exchange Programme enrolment forms - together with the additional
documents - should be returned to Arnhem Business School‟s International Office by
set dates:
For applications for semester 1: 1st June
For applications for semester 2: 1st December
Semester 1
General arrival date: 19 August 2010 (08:30 - 16:00 hrs)
Introduction period: 23 August – 27 August 2010
Introduction session new students 23 August 10.30
Start of lectures: 30 August 2010
End of semester 1: 24 January 2011
Semester 2
General arrival date: 26 January 2011 (08.30 - 16.00 hrs)
Introduction session new students 27 January 10.30
Introduction period/: 27 January – 30 January 2011
Start of lectures: 31 January 2011
End of semester 2: 15 July 2011 *)
5.7 Support
Arnhem Business School is very much concerned about high-quality education and
has established various methods for supporting, guiding and supervising (from a
distance) its own students at their industrial placements and/or during their study
abroad. We recognise that a precondition for integrating a study abroad period into the
set-up of a study programme is a reliable structure of support and guidance.
Therefore, Arnhem Business School has chosen to provide its guest students with an
Exchange Programme Coordinator and her assistant. They take care of the educational
part of the Exchange Programme students‟ stay in Arnhem. For the various other
items concerned with a stay abroad, such as accommodation or visa, our International
Office can help the incoming students. Every year some enthusiastic students of
Arnhem Business School organise an introduction week for the new Exchange
students. Information on this introduction week will be sent to you in June (1st
semester students) and in December (2nd semester students) Alternatively, you can
contact the Exchange Programme Coordinator or her assistant on this matter.
13
5.8 Modules, Grades, and Credits
In the organisation of its study programmes, Arnhem Business School uses the term
„module‟. Most modules are either 7.5 or 15 ECTS (European Credits).
For detailed information on the distribution of modules over the semesters and
periods, please consult the overview on the programme available for Exchange
Programme students.
5.9 Documents
After completion of his/her total study period at Arnhem Business School, the
Exchange student will be provided with a general certificate, certifying the student
having studied the appropriate period at Arnhem Business School, and grade list.
These documents are sent to the coordinators at the partner institutions, where the
information will be transferred. At this stage, the home institution will decide about
actually allocating the credits. All transactions will be carried out according to the
regulations of the home institution, taking into account Arnhem Business School‟s
documents for providing the necessary information. Grade lists are sent out in
February (for the 1st semester) and in July (for the 2nd semester).
Some assessments are taken during the lectures. As the calendar for the academic year
shows, there are special exam weeks, which follow each lecture period. Especially the
written exams are to be planned during these weeks. The consequence of being able to
choose from a large variety of modules is that IBMS Exchange students will
sometimes have to sit more exams at the same day, whereas on other days they are
free.
14
Written exams will not only take place at the Arnhem Business School‟s location, but
sometimes also at special exam locations. Details of the schedules and locations are
published in time on the exam publication board, which - in the last lecture week of
the period and during the exam weeks - should be checked each day for up-to-date
information. All information is also published on HANInsite.
All students of Arnhem Business School must enrol for exams via HAN-SIS
(Hogeschool van Arnhem en Nijmegen Student Information System). Exchange
students are enrolled automatically but are themselves responsible for checking this
automatic enrolment. Also regularly check the notice-board for details on the
enrolment periods. Your Exchange Programme Coordinator will inform you on these
procedures prior to the exam periods.
If there are any problems with your enrolment or if you want to enrol for an exam
which is not on your list, please contact the Exchange Programme Coordinator.
IMPORTANT : If you are not enrolled you cannot sit exams so always check
well in advance!!!
It will not be possible to re-sit exams of Arnhem Business School at the student’s
home institution.
It is not possible to take exams from the home institution at Arnhem Business
School.
Please note that according to the Arnhem Business School‟s Regulations for
Education and Finals, the last grade stands. This means that, if you obtain a lower
grade for a re-sit, that last grade will then be documented on the list of grades.
After the written exams have been evaluated by the lecturers concerned (within four
weeks), reviews are held on a specific date and time. Only on this occasion students
have the opportunity to inspect their work and learn from their mistakes. If an exam is
graded by allocating points to single (parts of) assignments, it is allowed to check the
lecturer‟s calculation. In case the student notices a mistake or disagrees with the
marking of his work, he can protest by filling in a form. The form and the biro in a
certain colour will be provided by the invigilator of the review session.
The student can also protest if he disagrees with the evaluation of his own work.
15
5.11 Arrival at Arnhem Business School
Students are expected to inform the introduction group students well in time about the
time of their arrival, and about changes which might occur during their journey. In
most cases, the students will receive the keys for their rooms from the housing
agency. When planning the journey, students should bear in mind, that the housing
agency office is open during office hours only (Monday through Friday between
08:30 and 17:00). Students arriving on times when the office is closed will have to
arrange accommodation themselves.
In order to introduce the school and the proceedings to our new guest students, the
Exchange Programme has an introduction period. It is of the utmost importance to
take part in this introduction, as it cannot be repeated for single students later.
Students are strongly advised to arrive in time i.e. make arrangements to arrive on the
official ARRIVAL DAY. If you arrive on this day, our introduction group students
will meet you on your arrival at the railway station and help take you to your room.
Students have to arrive in Arnhem to join the lectures no later than in the second
week. This means, that students must have arrived and discussed their programme
with the Exchange Programme coordinator by the end of the first lecture week at
the latest.
Students of Arnhem Business School are themselves responsible for purchasing the
material needed. „Dekker vd Vegt‟
our students. Dekker vd Vegt is located at the HTS building on the campus. Detailed
information will be provided at the introduction. You can also purchase your study
books via internet (www.bol.com).
Readers/syllabi needed for certain modules can be bought at Arnhem Business
School‟s shop.
Students coming to Arnhem Business School have to make sure they are properly
insured. The alien police might ask for proof. In case a student‟s insurance company
does not provide help when a student stays in the Netherlands for a longer period,
students can also get insured in Arnhem with one of the companies offering special
packages to students. Please consult the International Office for detailed
information.
When students have moved to the room they will stay in for the period of their stay
in Arnhem, they should register with a general practitioner in the neighbourhood.
Practitioners in the Netherlands are often bound in contracts to a certain amount of
patients in a certain area they are allowed to accept. If a person is not registered as a
patient, he will have to turn to the First Aid department (EHBO) at either hospital in
Arnhem or Velp. If a specialist has to be consulted, it is good to know that these
doctors practise only in hospitals. The reception of the hospital‟s polyclinic should
be contacted for appointments.
16
5.14 Disenrolment from Arnhem Business School
When a student plans to leave Arnhem Business School because he does not intend
to continue his studies, or because the period of studying abroad has come to an end,
the following procedure has to be followed:
inform the Exchange Programme coordinator about departure if you leave before
the end of the study abroad period;
make sure the rent and other arrears are paid;
make arrangements for the final check of the room with the housing agency
(Vivare);
return all books to the library;
if there still is money on the student card please go to reception to get a refund.
In the academic year 2010/2011 Arnhem Business School offers the exchange
students a choice between a number of modules (see the module descriptions for more
information). Students are advised a study load of 30 ECTS (credits) while with us
and they will also have to register for their choice of modules by 1st June 2010 (for 1st
semester students) or 1st December 2010 (for 2nd semester students) to be sure of a
place in the modules of their choice. using the “Module Preference Form Exchange
Students”. This is to help our administration and to make it easier for students upon
their arrival.
Structure of Programme
17
Modules Available in 2010/2011
Code ECTS Module Period
EBB BBM1C 7,5 Business to business 1,2/3,4
marketing
EBE BEH1A 7,5 Business Ethics 1,2/3,4
EBP BPT1D 7,5 Business 1,2/3,4
Performance Tools
EBU BUX1A 7,5 Business 1,2/3,4
Communication
English
EDC DCL1A 7,5 Dutch Culture and 1,2/3,4
Language
EEI EIN1A 7,5 European Integration 1,2/3,4
EEM EMA1A 7,5 E-Marketing and E- 1,2/3,4
Commerce
EEV EVE1A 7,5 Even Managementt 1,2/3,4
EEX ENX1C 7,5 English (basic) 1,2/3,4
EFI FIE1B 7,5 Finance 1,2/3,4
EIT ITM1A 7,5 International 1,2/3,4
Marketing
ELA LAW1A 7,5 International Law 1,2/3,4
EOR ORB1A 7,5 Organisational 1,2/3,4
Behaviour
EPD PDE1A 7,5 Project Dutch 1,2/3,4
Economy in a global
context
Modules from other English-language programmes
CEL-IND 7,5 International 1,2
Distribution
/External Logistics
DIL-MAM 7,5 Material 3,4
Management/
Internal Logistics
CMC 15 Communication& 1,2 /(3, 4
campaign plan dependin
g on
enrolmen
ts
DPR 7,5 Public Relations & (1,2
Public Affairs dependin
g on
enrolmen
ts) 3,4
18
MIL 30 Minor International Depending
Law for profit and on
non-profit enrolment
organizations
BN1 7.5 Business Processes 1 1,2/3,4
BN2 7.5 Business Processes 2 1,2/3,4
MG1E 6 Introduction to 1,2/3,4
Management
19
5.16 MODULE DESCRIPTIONS 2010/2011
General information/Objectives:
International Sales law & arbitration: The students will be able to make contributions to a Moot Arbitration
Court. The students have to defend their clients in a dispute about an international sales contract.
International Transport law & practice: The Netherlands has the number 1 Port in Europe and therefore
almost all transportation ends and/or starts in Rotterdam. The students will be able to apply the most
important conventions on all the modes of transportation and the law applying to multimodal transportation.
Visit to Port of Rotterdam.
International public law & practice: The students will be able to give a reasoned legal opinion about current
international affairs in the context of the law of the United Nations. Examples are the peace process in the
Middle-East or the situation in Darfur, Sudan. Students will also learn the basics about human rights. Visit to
the UN Court of Justice in the Hague.
Introduction International Criminal Law (ICL) and International Criminal responsibility (ICR): The course is
an introduction. At the end of this course the students will be able to understand the developments taking
place in International Criminal Law and they will be able to explain and work with international cases in the
arena of International Criminal Law. The discussion will include recent issues. Visit to the International
Court of Justice in the Hague.
Topics
International Sales law & arbitration
- Legal private law families around the world
- Basic private law terminology
- International sales contract, CISG, Incoterms & payment terms
- 3 PIL problems and answers through conventions and EC-regulations
- CISG-obligations and actions
- International ICC-arbitration
International Transport law
- Introduction to International Transport law & difference between forwarding and transport
- The role of consignment notes and bills of lading
- Claims & the international carriage of goods by Road (CMR)
- Claims & the international carriage of goods by sea (Hague Rules, Hague/Visby Rules, Hamburg
Rules, Rotterdam Rules)
- Claims & international carriage of goods by rails (CIM), by air (Warsaw & Montreal Conventions),
by inland waterways (CMNI) and claims and multi modal transportation.
International public law & practice
- Basic public law terminology
- State and government systems
- Treaties, jurisdiction and state liability
- International dispute resolution and enforcement
- International cooperation
- Intergovernmental organizations and human rights
Introduction International Criminal Law (ICL) and International Criminal responsibility (ICR)
- Basic international criminal law terminology and principles of criminal justice
- Treaties
- Cross-border cooperation
20
- General principles of international public law and the unique characteristics of international criminal
law
- International criminal responsibility
- International criminal tribunals
Learning methods
12 weeks, 6 hrs a week classes, guest lectures and 3 visits (see above)
Assessment
International Sales law & arbitration
Exam code
Number of EC 7,5
Assessment
International Transport law & practice
Exam code
Number of EC 7,5
Aids Reader, all sources allowed Reader, all sources allowed Reader Conventions
Assessment
International Public law & practice
Exam code
Number of EC 7,5
21
Individual and group
Form presentation Individual written exam
assignments
Aids All sources allowed All sources allowed All sources allowed
22
Assessment
Introduction International Criminal Law and International Criminal responsibility
Exam code
Number of EC 7,5
Literature
- Reader international Sales law & arbitration
- Reader international transport law
- Reader Conventions
- Reader international public law 1
- Reader ICL and ICR
- ICC-Guide Import-Export basics, Jiminez, ISBN: 9789284213092, ISBN13: 9789284213092
- An Introduction to International Law 4th Edition, Mark. W. Janis, February 2003, ISBN 0735526494, ISBN
13: 9780735526495, Paperback
- International Criminal Law, A. Cassese, ISBN: 9780199259113, ISBN13: 9780199259113
23
Modules exchange programme
Objectives
This module is an introduction to the most important issues in B2B marketing.
In the end students will have a good knowledge of specific problems arising in Business-to-Business marketing,
and they will have some practice in analysing and solving B2B marketing problems.
Topics
Introduction Marketing Marketing planning process Mission statement
Segmentation Presentation skills Supplier evaluation
Business markets characteristics Business buying behaviour CRM
Estimating demand Relationship management
Sales force management
Learning Methods
Interactive Lectures
Practical component of writing a marketing plan
Individual and group assignments
Presentations by students
Assessment
During the first meeting presentation groups will be formed in which as many nationalities as possible will take
part. These groups will present a marketing plan in the last lecture week. The only restriction in the choice of
company and market will be that it has to concern B2B marketing.
The same groups have to present the results of their draft Situation Analysis as part of the marketing plan in the
6th lecture.
The assignments will be assessed by the lecturer.
a) The average grading of the assignments is 50% of the module grade. The marketing plan will be
assessed by the lecturer.
b) The grading of the marketing plan is 50% of the module grade.
Your marks for a) and b) should be 55 points or more to get the allotted credits.
Students are required to have a 75% attendance (8 lectures out of 12 lectures) to gain full points. Any time when
your absence is over more than 4 times, this will lead to a reduction of 5 points each time of your mark for exam
code EBBBBM1C.0
EBBBBM1C. 5 EBBBBM1C . 0
Exam code
Number of EC 7.5
24
EBE-BEH1A: Business Ethics
General information
Business Ethics is not about right and wrong. However, what ethics is becomes more and more important in
today‟s business.
In this course students will get insight into the complex world of Business Ethics. During this course ethical
issues and approaches will be dealt with on several levels, including the individual, the organisational and the
social and cultural (international) environment. Students will be challenged to elaborate on their future role as
a(n) (international) (HR) manager. Issues that make Business Ethics complex are for example:
- Could one speak of ethical standards?
- Is Business Ethics manageable, is it to be taught?
- Who decides what‟s right or wrong?
The aim of this course is to stimulate critical thinking and enable students to actively participate in discussions
and reflections.
Objectives
After this course, students:
1. Are aware of the complexity of business ethics
2. Have insights into various ethical approaches and theories
3. Have a basic understanding of how to deal with ethical issues in the organisation
4. Are aware of their personal ethical behaviour
5. Have practised presenting, discussing and debating skills
Topics
- Individual and organisational ethical behaviour
- Concepts and approaches of Business Ethics
- The „ethical cycle‟
- International and cross-cultural management
- Corporate Social Responsibility
- Debating and argumentation
- Ethical issues in international business
- Aspects of culture related to self management
Learning methods
- Interactive lectures
- Research
- Presentations
- Discussions
- Group work
Assessment
Exam code EBEBEH1A.7 EBEBEH1A.5 EBEBEH1A.4
Periods 1+ 2/3+ 4
Number of EC 7.5
25
Research paper Case Study Individual Assignments
Form
Min. 5.5 Min. 5.5 Min. 5.5
Objectives/General Introduction
The programme Business Performance Tools teaches students how organizations and its people can achieve a
better performance. The course is based upon the concept that organizations continuously have to change in
order to stay competitive and to bring added value to their clients. The course is an integration of both
financial and non-financial factors that can be decisive for the success of both companies and not-for profit
organizations.
The course is built on the basis of the performance improvement cycle, and introduces the Balanced Score
Card, one of the tried and trusted methods to translate strategy into practical, measurable objectives. It gives
insight into (corporate) trends and tools that are used by organizations in their response to both external
(market) and internal (organizational and human) changes. It highlights the organizational and personal
learning process. Thus, the course provides students (more) insight into trends, tools and instruments
companies and organizations can use in their permanent learning process to stay competitive.
In parallel, students gain insight in their own personal performance, their role in a team and behavioural
opportunities for improvement.
Topics
The starting point of the course will be the different strategy processes and forms companies and
organizations can follow. Once the strategy has been chosen, structures and tools are to be implemented in
order to monitor the whole process and to make the strategy into a success. Success will only be achieved if
both the organization and its people are willing to learn and to change.
Learning methods
In weekly classes the main topics are interactively discussed. Theory will be supported by real case
(corporate) examples.
Following (further) self study intermediate assignments are to be made using both the theory and the case
examples for specific practical descriptions and solutions. All assignments and cases are done by teams
consisting of 5 to 6 members.
In the final assignment all items will be integrated by designing a virtual Balanced Score Card for a publicly
traded company.
26
Assessment
The (main part of) intermediate cases will be graded. Peer assessments and the individual performance of
students during (assignment) presentations will be added to the team grades in order to give each student his
or her final individual grade.
Number of EC 7.5
Aids
27
EBU BUX1A: BUSINESS COMMUNICATION
Prerequisites
English 1 + English 2 or intermediate knowledge of English
Objectives
This module will increase students‟ proficiency in written and spoken business English.
Students will learn how to write reports; they will be trained how to perform a meeting and a job interview
Topics
Business texts and cases
Writing exercises
Report writing
Job Interviews
Learning methods
First period
Every week students will have five lectures:
- One hour working from Market leader, in which the students build and update their business vocabulary,
text comprehension and grammar.
- One hour of learning about and practicing negotiation skills.
- One hour dealing with professional writing skills. The students will make a portfolio.
- Two hours in which the students go through the process of an application: writing a letter of application and
having a job interview
Second period
Every week students will have four lectures:
- One hour working from Market leader, in which the students build and update their business vocabulary,
text comprehension and grammar skills.
- One hour dealing with the preparation of writing a report (in the form of workshops/ consultation hours).
Note: The mark for the report is based on the final product as well as on the process. In case of doubt with
regard to the origin of the report, the student will be asked to defend the report during a presentation.
- Two hours in which the students have to execute meetings;
Since the assessment for oral skills (job interviews and meetings) is based on continuous assessment, students
are not allowed to miss more than 1 of these classes in each period of 6 weeks. If students miss more, 1 grade
point will be deducted for each session they miss extra.
28
Assessment
EBUBUX1A.
Exam code EBUBUX1A.0 EBUBUX1A.4 EBUBUX1A.5 EBUBUX1A.1 EBUBUX1A.9
6
Periods V1,3 H1,3 V1,3 H1,3 During class During class V2,4, H2,4 During class
Number of EC 7.5
29
EDC DCL1A: DUTCH CULTURE, LANGUAGE and SOCIETY
Objectives
The course offers you basic knowledge and skills, enabling you to communicate with fellow students in Dutch
at a basic level. Since the focus is on the communicative aspects, special attention is paid to oral and listening
proficiency training. The grammar is explained in English, but the lecturers use Dutch when possible, so in a
few weeks' time you will have less problems understanding what is being said to you (and about you!)
The language is one thing but the Dutch way of life can be an eye opener as well. The Dutch way of life, the
history, the special products (“hagelslag”, “drop”, “stroopwafels”), the water(management), the people and
their values, don‟t miss it while you are here!
Topics
When in the Netherlands: do as the Dutch do. Going to the grocer‟s, picking up a pound of cheese, two packs
of milk, a chocolate bar, vegetables and meat will be just as easy for you as ordering a cup of coffee or
something stronger in one of Arnhem' s bars. During the course you not only get to know basic Dutch in
speech and writing, but you also learn a lot about the Dutch way of living. You get to understand a little about
Dutch customs, like for example "gezelligheid", “open gordijnen”, “ koffie drinken” and the typical
breakfast, lunch, dinner. We also pay attention to social events like for example "verjaardagen" and national
holidays like "Sinterklaas", “koninginnedag”. The Dutch treat is “world famous”, but do the Dutch really
always“ go Dutch”? And what does “poldermodel” en “prinsjesdag” mean, when you are discussing politics?
Learning methods:
A handbook and a workbook (Taal Vitaal) containing wordlists, exercises, grammar and culture aspects;
Cultural topic presentations by lecturer and students;
Conversations (in Dutch) about the Dutch way of life;
Pop songs;
Short trips (for example: cheese shop, windmill, Open Air Museum).
Everything is used in learning this exciting language and getting to know this country!
Assessments:
Number of EC 7.5
30
Your lecturer will inform you of further details.
EEI EIN1A: EUROPEAN INTEGRATION
Objectives
The course will help you understand European Institutions. It focuses on mergers, cooperation and expansion
of companies across Europe and deals with economic and legal aspects related to such developments.
Moreover, you will study the differences in culture and society to help you find your way in Europe.
Topics
European Institutions, European and Institutional Law, Competition Law, Economics, Export, Marketing and
Cross Cultural aspects as well as recent developments in the field of business, politics, employment, export,
environment, expansion, mergers and take-overs and their consequences.
Learning methods
There will be lectures, guest lectures, literature, presentations, case studies and if possible a visit to a
European institution. Working both individually and in multinational teams will help develop your personal
skills.
Assessments
Number of EC 7.5
Aids
*) NB: An outline of the X-Ray report should be handed in in week 3 of the 2nd term (GO/NO GO)
31
EEM EMA1A: E-MARKETING & E-COMMERCE
Objectives:
This course provides students with a broad overview and understanding of the many elements, disciplines and
issues of E-Marketing and E-Commerce. As it makes no assumptions of any particular subject, students of
any background with progress in their bachelor education program should be able to cope with the course.
Although the general contents of the course are very broad, part of it has a strong focus on business models,
business strategy and sales channels, and the way these have been changed by the penetration of the Internet
in our society. Technological items are involved, though limited to a managerial point of view. The general
aim of this 12-week course is to ensure that students understand that E-Marketing and E-Commerce is the real
world of the Internet. Besides that students have to learn that the Internet is a medium to reach customers and
that goods and services have to be delivered under more pressing circumstances of the 7/24 hour business
day.
Topics:
- How does a computer work, How does the Internet work, Intranets, Extranets.
- Marketing and E-Marketing.
- The relation between E-Business, E-Commerce, E-Procurement, Supply Chain Management and
Logistics.
- Online Business Models and online presence.
- Online strategies in relation to general business strategies
- The Internet Marketing Mix.
Learning methods:
Lectures and group discussions during classes. Internet-enabled computer-based assignment.
The use of the library and of the Internet is necessary to ensure that students have knowledge of the latest
developments in E-marketing and E-Commerce and cognate areas.
Study Material:
Syllabus / Reader: „E-Marketing & E-Commerce‟ to be obtained at the start of the course.
Assessments:
Exam code EEMEMA1A.1 EEMEMA1A.5*)
Number of EC
7.5
Aids Dictionary
32
EEV EVE1A: Event Management
Objectives:
This 12 week module will increase students‟ professionalism in planning and organising events in groups on
the topics mentioned below.
Topics:
- Co-operation in international groups
- Plan and planning & Logistics
- Sponsoring
- PR
- Finance
- Branding
Learning methods:
In the first week you will meet your student colleagues during tutor hours. You will have to make
internationally diverse groups and choose your event. There will be different sorts of events, for instance
sports, charity, PR and congress events. Every event has its own client who will be contact person for your
group. This client has expectations and material which can help you to define your event.
In your group you will start to work as an independent project group, which means that you have to
take initiative in your group, have meetings and meeting minutes, communicate with your client,
lecturers, sponsors and other parties involved. You are highly dependent on your student colleagues in
your group, so you are also expected to involve yourself and your other team members!
All the groups will be coached by a tutor in the process of co-operation, intercultural differences, meeting
skills, conflict management and distribution of tasks. The tutor will be present during tutor hours every week,
the whole semester (see EET-ETU1A in your schedule and helps you to define problems and find solutions in
group work. Remind that you are the ones who have to solve your problems.
During the first block, you will get expert support by guest lecturers (see EEV-EVE1A in your schedule). All
students have to attend the five supporting guest lectures, given by guest lecturers specialised in different
fields of knowledge. Guest lecturers link their expertise with important aspects of organising events. During
the lecture, the guest lecturer gives your group a group assignment, linked to your own event, which you have
to finish in two weeks. You have to hand in the assignment with the guest lecturer and he/she will give you
feedback. If you have a sufficient, you do not have to improve your assignment. If it is insufficient you have
to use the feedback to hand in an improved version within two weeks again.
Assessments:
For finishing the course, you have to organise and implement a real event, make a group portfolio and have a
group assessment. If you can not implement your event, you have to carry out the assignment for an
imaginary event and explain what went wrong. We think you can learn a lot from success, but also from
failure.
Exam code
EEVEVE1A.8
Periods Group assessment
Number of EC 7.5
Quality group portfolio (60%), Completeness group portfolio (10%) and Individual
Form
contribution (30%)
33
Min. 5.5
Objectives
Increase students‟ knowledge of aspects in English grammar and improve students‟ fluency.
Develop students‟ presentation skills
Topics
Grammar
Pronunciation
Texts and Vocabulary
Presentations
Teaching methods
Every week students will have 3 lectures:
- two dealing with grammar, one dealing with oral practice, texts and vocabulary
- Attendance for these classes is obligatory. If students miss more than 2 out of 12 classes, 10 points
will be deducted for each class they miss more.
Assessment:
Number of EC 7.5
34
EFI FIE1B: FINANCE
Objectives/General Introduction
This programme teaches students to manage and evaluate companies and organisations from a financial
perspective. The module is built along the principle that a company can be considered as an investment. The
course gives insight into the public and private capital- and money markets as well as how companies organise
their relationship with potential investors.
The course will give insight into the relevant forms of financing. It will address why different financial
sources have different concepts and prices and how companies can organise their optimal financial structure in
order to create value for all its stakeholders. Students will learn how financial managers combine the need for
a satisfying return to their financiers and an internal controlled system to support the necessary risk
management.
Students will learn how investment decisions are made and what different forms of capital budgeting
companies can use. The course will show the benefits and risks of the principle that companies and managers
are evaluated whether they have been able to create value for their financiers. The programme will explain
why cash and cash flow are so relevant for both business decisions as well as for current and future financial
sources.
Topics
Cash is king and the value of future cash flow Financial risks and required returns
Financial markets Equity and debt financing
Cost of capital Capital budgeting and investment decisions
Scenario and sensitivity analysis Financial structure and leverage
(International) financial management Working capital management and financial planning
Risk management Foreign exchange management
Financial instruments and derivatives/options Corporate governance and investor relations
Mergers and acquisitions
Learning methods
During classes the main theory will be lectured mainly by interactively discussing actual cases. In teams of
maximum 4 students intermediate cases are to be worked out in order to practically train the theory. These
cases will be both graded as well as discussed during classes. The average grade of the intermediate cases has
to be “sufficient” in order to obtain the full 7.5 credits. Students will be evaluated using a peer assessment.
Assessment
35
EIT ITM1A: INTERNATIONAL MARKETING
Objectives:
Examine the cultural, economic and political factors that affect the development of strategies for marketing of
goods and services worldwide.
Develop international marketing strategies and plans for implementing relevant marketing policies for
servicing international markets.
On completion the student will:
understand the international marketing process and its role in international business;
be acquainted with the unique issues and problems associated with marketing in foreign countries;
know the fundamental theoretical concepts and techniques of international marketing;
be able to analyse international marketing cases and recommend appropriate courses of action;
be able to develop an international marketing plan.
Topics:
theories of international marketing;
international and foreign economic environments;
foreign cultural and political/legal environments;
international market research;
global marketing strategies;
foreign market entry strategies.
international product management and service marketing;
foreign distribution and international logistics;
international promotion and pricing policies;
international marketing management - planning, organisation and control.
Learning methods:
Before attending a seminar, students are required to read relevant chapters from the text book and the
syllabus.
During the seminar the lecturer will discuss with the group the main issues dealt with in the readings.
Multi-national groups of students will give presentations about case study reports they have
previously made. Opposing groups will then ask critical questions and give feedback.
Each group will also develop and present a preliminary (initial) and final international marketing plan
based on an approved (fictitious) international company.
Literature/Study materials:
International Marketing; Ghauri and Cateora; McGraw-Hill; 2005, (2th edition); ISBN 0-07-7108302
www.mcgraw-hill.co.uk/textbooks/ghauri Online Learning Centre Student Edition
Syllabus: International Marketing for IBMS Exchange
Assessment:
During the first meeting multinational case groups will be formed. These groups will analyse and present 3
cases during the course and ask critical questions about 3 other case presentations. The same groups will also
present an initial and final version of an International Marketing Plan in weeks 7 and 11/12. The
International Marketing Plan should be based on an existing company intending to enter a new country market
36
with a (new) product.
The cases and plans will be assessed on the quality of the report/plan (structure, form and content); the
content and delivery of the presentation; and the individual contributions to class discussions (critical
opposition).
37
ELA LAW1A: INTERNATIONAL LAW
General information:
This course provides the students an introduction to international business law. The course consists of 2
periods of lessons and assessments.
Because of the fact that there is no previous legal knowledge required, the fist period will be used to introduce
the students to general legal concepts and to legal thinking in an international environment. The emphasis will
be on an introduction to all kinds of legal topics such as the legal families of the world, international law
versus national law, law of the European union, international contracts and corporate law.
In the second period the main focus will be on being able to recognise problems that may arise when doing
business abroad. The students will be able to apply the most frequently used conventions, and will be able to
make an international sales contract and solve the problems that may arise out of the contract.
Topics
-Legal families of the world
-International Public Law versus international private law
-Principles of European Community Law
-Legal principals of a national system of law and Dutch law
-International law: the Vienna Convention on the International Sales of Goods
-Compare (Contract) law of countries around the world
-Corporate law.
Learning methods
Lectures, presentations and a visit to the EC-Court of Justice (if possible)
Before attending class students have to read some chapters from the compulsory reading Study guide. During
weekly classes the students will solve cases, and the lecturer will discuss the main topics that were dealt with
in the compulsory reading.
The students also prepare a presentation in which they compare the organisations of countries and/or they
make a comparison of a topic of private law with the Vienna Convention or Dutch law. These presentations
will take place in class during week 3 to 6. The students will all make 2 questions from which the lecturer can
make a selection for the written examination.
Topics
-Concepts in international trade law
-Legal framework export-import and international contracts
-International sale of goods
-Payment methods
38
-Dispute resolution: arbitration or litigation?
-Transportation of the goods
-ways of exporting: an agent or distributor?
Learning methods
Instruction lectures will be given after which the students are supposed to work on one or more legal cases
applying the most important conventions and advising a company how to solve the problem now and how to
prevent the legal problem in the future.
The students will also work in groups of two in which they will conclude an international contract of sale.
One student will represent the seller and the other student will represent the buyer and they will negotiate the
contract after which a problem occurs which they will be able to solve as well.
Periods V1,3 H1,3 During class P1,3 During class P2,4 V2,4 H2,4
Number of EC 7.5
39
EOR ORB1A: ORGANIZATIONAL BEHAVIOUR
General information/Objectives
The module Organizational Behaviour (ORB) is all about people‟s (students‟) behaviour and the influence of
their thoughts, emotions, their values and attitudes, their position and situation on that behaviour, partly
related to work, partly related to their actual situation in the learning group. Social Psychology and Work
Psychology, Sociology and Politics are the scientific resources for the theory of ORB. The actual behaviour of
the students in the lecture time, their experiences in work-related situations and cases and literature from the
professional field are our resources for the knowledge of the refractory practice.
Furthermore we see and treat the students as “knowing people” and we use their knowledge as well. We want
to keep the gap between what we are talking about and what we are doing during class as small as possible.
Therefore the activity of each student in class must be stimulated and guided in the direction of effective
organizational behaviour. Organizational Behaviour is not only a module to understand and learn to manage
the behaviour of other people, but also the behaviour of yourself.
Using these general ideas there is a possibility that we can integrate theory and practice, knowledge and skills
and, last but not least, other people and ourselves.
Objectives
- The module brings the students in touch with a broad account of key areas of work psychology,
sociology and politics in relation with ORB. They have to study, to analyse and to be critical of
(classic and contemporary) theories in the field of ORB.
- The students have developed their knowledge and skills about the challenges and opportunities to
apply ORB principles within organizations.
- The module generates insight into how individuals and groups impact the behaviour in organizations.
- The students have developed their skills to work with a work group / team as a team member as well
as a team leader.
- All students are being confronted with at least one difficulty in their behaviour that hinders them in
effective (organizational) behaviour. All students have the experience to overcome more or less such
kind of obstacle.
Topics
In ORB the student is, among other things, developing the following competences:
- The ability to apply relevant scientific insights, theories and concepts, to combine several subjects to
gather information and draw conclusions in a methodical and reflective manner.
- The ability to plan, manage, control and evaluate personal work activities and group work in
projects.
The ability to make use of relevant techniques to monitor his own performance.
- The ability to lead discussions, express his ideas, make proposals and give stimulating presentations.
The ability to make proper use of presentations techniques and audio-visual aids.
- The ability to take initiative and leading role within a team in order to reach a defined goal.
The ability to actively contribute to a group product or result.
- The ability to explain the differences between national, organizational and occupational cultures and
to outline strategies for adapting to these differences in e.g. human resources management, marketing
and intercultural communication.
The student can identify the relevant dimensions of cultures and has developed self-awareness of his
own cultural background.
Subjects:
- Values and personal characteristics
- Communication
- Perception and decision-making
- Motivation
40
- Group Behaviour
- Conflict and negotiation
- Organizational Culture
- Change Management
Learning methods:
We try to integrate theory and practice in our lectures. It is very important that future students know that our
learning method not only needs an intellectual effort, but an emotional effort as well.
We appeal to the student‟s creativity, flexibility, responsibility and commitment with what is happening
during class. Starting from the idea that the class-situation is a kind of laboratory to exercise organizational
behaviour.
Furthermore we handle:
- a challenging and accessible course book with many features to support the learning process
- weekly presentations by the students with a two-way activity programme
- cases and assignments
- (panel) discussions
- games and exercises
To keep the quality of education high, to encourage group cohesiveness and to minimize social loafing the
group size with which we work is no more than 18 students.
Assessments:
A. In each lesson the presenting students will assess their fellow-students. The lecturer takes all the
remarks into consideration and finally gives a mark.
Points of attention:
-choice of subjects; -clear and “to the point” (compact) explanation; -usage of a.v. aids (beamer,
overhead, etc.); -the use of own words/comprehensible language; -giving (daily-life) examples out of
own experiences; -interaction with the audience; -asking specific questions to the audience; -
answering questions; -originality; -attitude; -gestures; -voice impression.
B. A two-hour multiple-choice exam consisting of 40 questions (10 right answers 10 points/ 40 right
answers 100 points).
During class
Periods V1,3 H1,3 During class P2,4 V2,4 H2,4
P1,3
Number of EC 7.5
41
EPD PDE1C: PROJECT DUTCH ECONOMY IN A GLOBAL CONTEXT
Objectives:
This modules aims at providing students with knowledge and understanding of the functioning of the Dutch
economy within a European and global context.
Learning methods:
Students have to attend some lectures about the Dutch economy and its international environment.
Students also have to write two papers about an aspect of the Dutch economy and its international
environment and they have to hold a presentation. The second report will be written in multinational groups of
three to four students. The lecturer will be available for consultancy.
The report
The reports should show that students
are aware of the existence of different meanings of economic integration
have knowledge of the structure and performance of the Dutch economy in the last couple of years
have knowledge and understanding of the international environment in which the Dutch economy
operates
have more in-depth knowledge of an aspect of the Dutch economy, in particular a branch of industry
studied and understand relevant theory in relation to the problem definition
are able to apply the afore-mentioned theory to the specific case
Assessment:
Number of EC 7.5 EC
Paper Paper
Form
Min. 5.5 Min. 5.5
Aids
42
Modules from other English-language programmes
Number of EC 7.5
Objectives
To acquaint the student with the theory of international physical distribution and the concept of supply chain
management. The student will become aware of the issues and problems with distribution logistics in a
changing environment.
The student will be able to analyse problems in the supply chain and come up with solutions for solving these
problems in a case study environment using the theory given in this period.
Topics
Distribution channels
International distribution
Supply chain
Warehouse location
Inventory levels
Distribution situation in EU
Learning methods
Lectures and cases which translate theory into business practice by groups of students.
Assessments
Exam code CEL-IND1B.1 CEL-IND1B.5 CEL-INDB.6
Number of EC 7.5
43
the last class.
DIL-MAM1B: INTERNAL LOGISTICS: MATERIALS MANAGEMENT
Number of EC 7.5
Objectives
To acquaint the student with the theory and practical competencies on materials management. The student will
become aware of the issues and problems as regards making the right choices for managing a company‟s
inventory in a changing and dynamic environment.
The student will be able to analyse problems in the supply chain and come up with solutions for solving these
problems in a case study environment using the theory acquired during class or obtained from elsewhere.
Topics
Inventory Management
o Order quantities
o Independent demand
o Inventory fundamentals
o Dependent demand
Forecasting
Internal distribution flow
Stock control
Learning methods
Lectures and a case that has to be tackled by a group of not less than 2 students.
Presentations on findings.
Assessments
Number of EC 7.5
44
CMC: MARKETING COMMUNICATION
Number of EC 15
Objectives
Being able to design, implement, analyse and report on research into a communication issue
Translating organisation strategy into communication policy (tactical)
Drawing up operational communication plans within the established policy plan (drawing up a
budget, use of communication tools)
Designing a campaign
You will have to hand in a marketing communication plan.
Topics
Project Management (CMC-PRM1A): Consultancy by your lecturer
Branding (CMC-BRA1A)
- Trend watching, brand behaviour
- Brand values
- Symbolism and communication, product and environment
- Products: mood board and presentation
Media (CMC-MED1A)
- media research in the media landscape
- media target audiences
- media goals and effects
- media strategy
- media selection and criteria
- Products: media plan as part of overall plan
- Presentations on media landscape
Design (CMC-DES1A)
Learning methods
Seminars
45
Schedule
Lecture week 1 2 3 4 5 6 7 1 2 3 4 5 6 7
CMC-BRA1A 2 2 2 2 2 2 2
CMC-MCO1A 2 2 2 2 2 2 2
CMC-PRM1A 1 1 1 1 1 1 1
CMC-BTB1A 2 2 2 2 2 2
CMC-DES1A 5 5 5 5 5 5
CMC-MED1 2 2 2 2 2 2
Assessments
46
DPR: PUBLIC RELATIONS
Objectives
- Writing a strategic PR plan
- Representing an organisation (press conference)
- Act as a PR manager
In this project you will represent an organisation as spokesperson and PR-advisor. Together with your PR-
team you will advise (with a professional PR plan) management in order to resolve PR problems. You will
also be able to write a press release, act in a press conference and write a product recall. Most of all you will
get a glimpse of the ever increasing importance of Public Relations in corporate and public life.
Topics
- Project/tutor hours (DPR-PRO1A)
In this course students will work in small groups and represent an organisation. The groups will
write a strategic PR plan. But the PR team will also have to make a press release for introducing
a new product and what to do when a product causes problems when it is used… You will end
the course in practicing all competences in a press conference.
Every week the theory is explained in class (2 hours). And for almost every week you will make
an assignment related to the theory. You will work on your PR plan in the following 2 hours of
class. The classes are planned on the same day and usually even right after each other. When you
work on your PR plan in class, the teacher/tutor will be present. .
Topics:
Public Relations
Issue management
Media relations, Employee relations
Consumer relations, Government relations
Community relations
Crisis management
Marketing PR
- Writing (DPR-WRI1A)
In this supporting classes you will get familiar with:
writing a press release
preparing a press conference
making a speech
acting as a spokesperson (during a crisis)
writing a product-recall
making a presentation
written argumentation
- Creative Workshop (DPR-CRE1A)
In this supporting classes you will learn to think creatively in a workshop. Get challenged and
surprised on how inventive you can be with any topic. You will need it to write the PR Plan.
- During this course a guest speaker from a big national or international firm or from a non-profit
organization will tell his or her side of the PR story. Don‟t miss it!
Learning Methods
Project tutorials, instruction lectures, workshops, guest speaker‟s lecture and field trip (if possible).
47
Schedule
Lecture week 1 2 3 4 5 6 7 1 2 3 4 5 6 7
DPR-PRO1A 2 2 2 2 2 2 2 2 2 2 2 2
DPR-PRL1A 2 2 2 2 2 2 2 2 2 2 2 2
DPR-WRI1A 2 2 2 2 2 3 2
DPR-CRE1A 4
Assessments
During the semester you will write a PR plan to promote the organisation and to build on the image of the
organisation. Of course you must convince the management of your organisation with your advice. Therefore
you must present your plan in class. You will also have to write a press-release and arrange a product-recall.
At the end of the course you will act in an actual press conference.
In the instruction lectures you will learn more about different topics of PR, for example issues management.
For almost each topic there will be an assignment.
There is a midterm exam of PR of which the format is decided on by the students themselves.
48
BN1E-BP1 Business Processes 1
Prerequisites:
Basics of Accounting
Basics of Management & Organisations
Basics of Management information systems
General information
This study unit is an introduction to business processes in trade and service organisations with a simple
transformation of goods and simple services. The focus is on describing and modelling accounting processes
in such organisations, aiming at reliable information production.
Competencies and subcompetencies
This study unit focuses on the following specific national competences (level 1):
1. Describing and designing computerized information systems
2. Describing and designing administrative systems
3. Drafting a plan of information
4. Specifying the flows of information within an information layout
5. Specifying recording techniques within a plan of information
After successful completion of this study unit the student will be able to:
1. Visualise the accounting processes of a trade organisation
2. Point out internal control risks
3. Suggest measures that guarantee the reliability of the information production
Topics
1. The systems approach (systems, subsystems, aspect systems, a system as a black box)
2. Primary process, business process, process phases, activities
3. Internal control measures
4. Information needs
5. Modelling described processes (DFD, GPD, DPD)
6. Data modelling (ERD)
7. Automation
Learning methods
Lectures, tutorials and computer lab.
Assessment
Weighting Exam/
Name Code factor Requirement assessment
period
1 V2/V4
Individual written exam BN101E72.1 ≥55
H2/H4
Process descriptions (assignments, teams of Period 1-2
BN102E72.5 1 ≥55
3 students) Period 3-4
Literature
M.B. Romney, P.J. Steinbart, Accounting Information Systems, 10th edition, Pearson Prentice Hall, Upper
Saddle River, 2006. (referred to as R&S)
Jongeling, J.G.P. (ed.), Reader Business Processes 1 (FA-BN1E), Hogeschool van Arnhem en Nijmegen,
49
Arnhem, 2010.
Hamming, R.I.I., B.P. van Wijk, MS Office Visio® 2007 Tutorial, Hogeschool van Arnhem en Nijmegen,
Arnhem, 2010.
BN2E-BP2 Business Processes 2
Prerequisites:
Basics of Logistics
BN1E
General information:
This study unit aims at the design and realisation of a new primary process that is both economically and
organisationally viable. This covers dimensioning the physical process, realising the accounting and logistic
processes in an ERP software program and producing the corresponding manual for Accounting,
Administrative Organisation and Internal Control.
Competencies:
This study unit focuses on the following specific competences:
Topics
1. Design methodology (design products, systems approach, criteria for design, design phases and
interdepences).
2. Lay-out of the physical production process (types of lay-out, man/machine combinations, cycle times, job
design for motivation, throughput speed, balancing the production line, capacity utilisation).
3. Lay-out of logistic control (selection of Customer Order Decoupling Point, EtO, MtO, AtO, PtO, MtS,
oscillation effect, MRP I/II).
4. Lay-out of the accounting process (data processing activities, databases and information products).
5. Lay-out of organisational structure (fit into existing structures).
6. Automation advice (features of (integrated) business software, functionality, software selection process).
7. Determining economic feasibility (computing fixed and variable costs, break-even analysis, costs
recovery time, net present value).
8. Features of ERP software programs (levels of integration, multi-site, supply chain management.
9. ERP-software program MFG/PRO eB by QAD Inc. (markets, users, functionalities, menu lay-out).
10. Entering fundamental data (order of implementation based on the database‟s ERD).
11. Process execution (PtO and MtS production management, MRP I and II, Purchase to Pay, Manufacture to
Cost, Order to Cash, flowcharts).
12. Financial processing (costing based on list of materials and routing, automated ledger entries).I
13. Information retrieval (cost allocation report, discrepancies analysis, audit trail).
14. Outline of Manual for Administrative Organisation and Internal Control (format, outline diagram, scope,
global process diagrams, detailed process diagrams (flowcharts)).
50
15. Internal management and control (Risks and preventive measures, segregation of duties in ERP software,
transaction and master files, authorisation matrix, analytical review, management information)
Learning methods:
Lectures, tutorials, PC lab.
Assessment
Literature:
Dekker, F.H.M., Business Processes and ERP. Hogeschool van Arnhem en Nijmegen, Arnhem, 2008.
Dekker, F.H.M., Implementation of Process Design. Hogeschool van Arnhem en Nijmegen, Arnhem, 2010.
51
MG1E – Introduction to Management
General information:
This study unit handles the first principles of management. It provides a sound basis of management
theory to those interested in consulting or advisory careers.
Competences:
This study unit focuses on the following specific competences:
(2) - Integration and application of knowledge, insights, attitudes and skills of various job-specific
disciplines from the perspective of professional practice
(8) - Communicating and co-operating with others in a multicultural, international and/or
multidisciplinary environment and meeting the demands resulting from the participation in a
professional organization
(9) - Execution of simple executive and management tasks
(41) - Linking events in the business environment to a company
Topics
1. Managing in organizations
2. Models of management
3. Organization cultures and contexts
4. Managing internationally
5. Corporate responsibility
6. Planning
7. Decision making
8. Strategic management
9. Managing marketing
10. Organization structure
11. Human resource management
12. Information technology and e-business
13. Managing change and innovation
14. Influence and power
15. Motivation
16. Communication
17. Teams
18. Performance measurement and control
19. Managing operations and quality
Learning methods:
Lectures, case studies, assignments
Assessment
th
Literature: David Boddy: An introduction to Management, 4 ed. Pearson
52
THE ACADEMIC YEAR 2010/2011
Semester 1
NB: The exact exam dates for specific subjects are not known yet. These will be published approx. 2
weeks before the exam period.
The academic year at Arnhem Business School is divided into smaller units.
Arnhem Business School guarantees furnished accommodation to all its exchange students via
the housing association, Vivare. Information regarding the accommodation offered to
international students and the cost thereof may be found on their website: www.vivare.nl →
international students.
3. When registering on-line, you are requested to fill in an account number. The number
referred to is your bank account number.
4. Arnhem Business School will approve your application; thereafter all correspondence is via
Vivare.
5. After Arnhem Business School’s approval, Vivare will request you, by e-mail, to make a first
payment of € 750 to secure your application. Payment details may be found on their
website. If you do not receive this e-mail within a week after your registration, please
contact Arnhem Business School to find out if your application has been approved. When
making the payment make sure to mention your VIV Number and also take into account
that it may take up to 10 days for your payment to be received by Vivare.
Deadline for payment is 1 July (fall semester) or 1 December (spring semester). Please
note that we are unable to guarantee accommodation to students whose payment is
received after this date.
6. Approximately two weeks after you have made the payment of € 750 you will receive
confirmation of receipt by e-mail from Vivare. If you have not heard from them after two
weeks, please fax a copy of the transfer receipt to Vivare’s Financial Department:
+31-26-3550299, mentioning your name and country.
7. The rooms are rented per semester and the balance of the semester price is due in full on
or before arrival in Arnhem. Please ensure that you sign your contract and make the final
payment at Vivare’s offices before 1 September (fall semester) or 1 February (spring
semester) to avoid your room being allocated to someone else. If you are unable to do so,
please inform them why you are unable to do so. Even if you arrive late you are required to
pay the full semester rent.
8. If you arrive on the official arrival date (see academic calendar) you will be met at Arnhem
Central Station and taken to Vivare. After signing the contract and, if necessary, making the
final payment you will be brought to your accommodation. Please note that the payment at
Vivare can be made in cash and by debit or credit card (the credit card number alone is not
sufficient).
Should you arrive on a different day, please make an appointment with Vivare to sign your
contract, make the final payment and collect your keys (student@vivare.nl). You will have to
arrange your own transport (e.g. taxi, public transport etc.) to Vivare and to the
accommodation.
9. Refund policy: for cancellation before 15 July (fall semester) or 15 December (spring
semester), you will receive a full refund. If the room is cancelled after these dates, the initial
payment of € 750 will NOT be refunded.
IMMIGRATION REQUIREMENTS
IN THE NETHERLANDS
Entry visa
You do not need a visa to enter the Netherlands, neither for a short, nor for a long stay. All you need is
a valid passport. You may travel through all EU countries freely.
Formalities on arrival
If you are staying for more than four months, registration as an inhabitant of the municipality where
you are staying is required.
You do not need a work permit. You are allowed to earn money alongside your studies or internship
activities without a work permit. However, you will need to pay income tax and therefore need a social
fiscal registration number (Sofi-nummer, sometimes referred to as burgerservicenummer). You can
work as many hours as you want; there is no restriction.
Health insurance
According to Dutch law you are required to be insured against the cost of medical treatment. If you do
not have medical insurance covering you in The Netherlands you may check: www.students-
insurance.eu.
Entry visa
You do not need a visa to enter the Netherlands, neither for a short, nor for a long stay. All you need is
a valid passport. You may travel through all EU countries freely.
Formalities on arrival
If you are staying for more than four months, registration as an inhabitant of the municipality where
you are staying is required. In this case, you may also apply for verification against EU Community
Law (proof of lawful residence) at the IND and for a residence document. This is not compulsory , but
it is highly advisable, as it will make a number of things easier and several other institutions might want
to see an EU residence document before acting for migrants. Download the application form for
verification against EU Community Law: www.ind.nl.
You do need a work permit before you may work in the Netherlands, as during the transition period,
citizens of the new EU-member states still need a work permit before they may work in the
Netherlands.
Health insurance
According to Dutch law you are required to be insured against the cost of medical treatment. If you do
not have medical insurance covering you in The Netherlands you may check: www.students-
insurance.eu .
2
3. Students with: Australian, Canadian, Japanese, Monaco, New Zealand,
Entry visa
You do not need a visa to enter the Netherlands, neither for a short, nor for a long stay. All you need is
a valid passport.
Formalities on arrival
For a stay of more than three months: You need to apply for a residence permit. Arnhem Business
School will apply for the permit on your behalf. When applying for a residence permit it is necessary to
provide proof that you have sufficient funds for the duration of your stay. For the requirements relating
to financial means, see pg 4 or visit www.ind.nl or www.nuffic.nl/immigration.
Furthermore, you also need to register with the local municipality (Gemeentelijke Basisadministratie,
GBA) as an inhabitant of the municipality. Documents required for registration are:
valid passport
evidence that you have a suitable place to live (your contract as tenant, for example)
a certified copy of a birth certificate indicating your name, date of birth and place of birth. For
most countries, this should be legalized
Cost: the current cost of a residence permit without an entry visa (MVV) is: € 433.
You do need a work permit before you may work in the Netherlands. The employer must apply to the
Centre for Work and Income for your work permit. Students doing an internship while registered as a
student at Arnhem Business School will not require a work permit.
Health insurance
According to Dutch law you are required to be insured against the cost of medical treatment. If you do
not have medical insurance covering you in The Netherlands you may check: www.students-
insurance.eu .
3
4. Students with all other nationalities
Entry Visa
For a stay of more than three months: you will require an entry visa called an MVV (“provisional
residence permit”). Arnhem Business School applies for this MVV on your behalf, via a special shorter
procedure.
The MVV application is sent to the Dutch Immigration Department where it is processed. When it is
approved you may collect the MVV from the Dutch Embassy in your country of origin or where you
have legal residency. This is in the form of a sticker in your passport.
You should request a D+C visa, which allows you to travel within the European Union for a period of
90 days after your arrival whilst awaiting your residence permit.
Please provide Arnhem Business School with the following documents for your MVV application
2. If you are a Chinese national, you will need to apply for a NESO certificate (see
www.nesochina.org for detailed information)
4
OR
- An original official letter from the bank stating:
* the sponsor’s name
* his/her account number
* the name and address of the bank
* the current bank balance freely available to him/her
* the currency
* written in English or translated into English by a certified translator
* not older than 3 months
AND
- a financial guarantee signed by the sponsor (see annexure);
AND
- a copy of the sponsor’s passport or identity card
Both the attached signed agreement and the payment must be received by Arnhem
Business School before 15 November 2010 (for the spring semester). After this deadline we
cannot guarantee that you will receive your visa in time to start in our programme.
Formalities on arrival
After your arrival, Arnhem Business School will apply for a residence permit on your behalf. The
immigration department will confirm receipt of the application and as soon as this letter is received,
you will need to register with the local municipality (Gemeentelijke Basisadministratie, GBA) as an
inhabitant of the municipality. Documents required for registration are:
valid passport
letter from the immigration department confirming receipt of the application for your residence
permit
evidence that you have a suitable place to live (your contract as tenant, for example)
a certified copy of a birth certificate indicating your name, date of birth and place of birth. For
most countries, this should be legalized
5
Work permit (Tewerkstellingsvergunning: TWV)
You do need a work permit before you may work in the Netherlands. The employer must apply to the
Centre for Work and Income for your work permit. Students doing an internship while registered as a
student at Arnhem Business School will not require a work permit.
Health insurance
According to Dutch law you are required to be insured against the cost of medical treatment. If you do
not have medical insurance covering you in The Netherlands you may check: www.students-
insurance.eu
NOTE: The student is liable for this amount as soon as the MVV has been applied for
even when he/she is not able to come to The Netherlands for whatever reason.
2. Residence Permit € 188
Total cost € 438
Both amounts are paid in advance by Arnhem Business School to the Immigration Department on your
behalf. Unless you have chosen the Package Fee option, you will receive an invoice for € 438 on
arrival and will be requested to refund this amount to ABS.
The above information is also available on the website of the Dutch Immigration Department:
www.ind.nl or on www.nuffic.nl/immigration.
6
Financial statement
I, the undersigned,
Name:……………………………………………………………………………………………………………
First name:………………………………………………………………………………………………………..
Place of Birth:………………….……………………………………………………..………………………….
Nationality:……………………………………………………………………………..………………………..
Telephone number:……………………………………………………………………………………………….
Address:…………………………………………………………………………………………………………….
Zip code:………………………………………………Place:……………………………………………………
Country:………………………………………………………………………………………………………......
Name:…………………………………………………………………………………………………………….
First name:…………………………………………………………………………………………………………
Place of Birth:…………………….……………………………………………………………………………….
Nationality:………………………………………………………………………………………………………..
Passport number:…………………………………………………………………………………………………...
during his/her studies in the Netherlands. I hereby guarantee that I will transfer a minimum monthly
allowance of € 660
I hereby enclose a recent bank statement (not older than three months) proving that I have enough funds to
transfer the amount in the period mentioned.
Date:…………………/…………………………/…………………………..
Place:………………………………………
…………………………………
Signature:…………………………………
………………………………….
7
Arnhem Business School
AGREEMENT
Payment Procedure
The amount of €4000,00 or €8000,00 must be paid into the Arnhem Business School’s bank
account before 15 November 2010:
I have read, understood and agree with the conditions (including refund schedule) mentioned above.
Signature: ……………………………...……Date…………………………….
Complete and return this form with a copy of your passport to:
HAN/Arnhem Business School
Att. Ms I. Le Coultre, International Relations
P.O. Box 5171
6802 ED Arnhem, The Netherlands
Fax: +31 26 3691367