ASSIGNMENT SUBMISSION AND ASSESSMENT

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BBRS4103
MARKETING RESEARCH
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INSTRUCTIONS TO STUDENTS

1. Your assignment should be typed using 12 point Times New Roman font and 1.5-line spacing.

2. Your assignment should be prepared individually. You should not copy another person’s
assignment. You should also not plagiarize another person’s work as your own.

3. Your assignment must be submitted before 6PM until 08th March 2018.
Submission after 14th March will NOT be accepted. Late penalty will be deducted on a basis of
10% per day until 5th day from the due date.

4. Batch wise extension will NOT be granted for any reason unless it is communicated by the batch
leader/Lecturer to the course coordinator before 7 days prior to the due date.

5. No individual extension will be granted unless there is an evidence of extenuating circumstance

with valid proof. Work related reasons will NOT be considered as a valid reason for extension
unless there is an overseas trip involved and the due date of the module(s) falls in it.

EVALUATION

This assignment accounts for 50% of the total marks for the course.

You would be given feedback on the assignment before the Final Semester Examination commences.

PLAGIARISM: MARKS DEDUCTION

Warning : The submitted assignment will automatically undergo a similarity check. If plagiarism is
detected, marks would be deducted as follows:

 Assignments with 10 - 30 % overlap with others: 20% deduction from the total marks scored.
 Assignments with 31 - 50 % overlap with others: 40% deduction from the total marks scored.
 Assignments with more than 50% overlap with others: Zero mark would be given.
LECTURER: Ms. AISHATH SUZAN HANEEF

ASSIGNMENT

PURPOSE
The purpose of this assignment is to develop learner’s understanding on
marketing research by developing a marketing research proposal.

REQUIREMENT
Select a business organisation in the Maldives and prepare a marketing research
proposal related to the selected business organisation.

[50 MARKS]
 Poor Low Fair Above average Excellent
Criteria Mark
s 0 Max.
1 2 3 4
Weig Mark
ht s
The introduction of the The introduction of the
The introduction of the The introduction of the
organisation did not organisation only
organisation only included organisation only included
Introduction of No include the following; included all of the
one of the following: name, two of the following: name,
the 1 introduction name, company history, following: name, 5
company history, target company history, target
organisation was given target customers, nature company history, target
customers, nature of the customers, nature of the
of the industry and customers, nature of the
industry and market size. industry and market size.
market size. industry and market size.
Research problems, Research problems, Research problems,
No research Research objectives and Research objectives and research objectives and
Research Research problems,
problems, research questions were research questions were research questions were
problems, Research objectives and
research adequate but not related to adequate and related to the adequate and related to
Research research questions were
2 objectives the research problem. research problem. However, the research problem. 10
objectives and inadequate and not
and research research objectives and Research objectives and
research related to the research
questions research questions were not research questions were
questions problem.
were given in congruent with each in congruent with each
other. other.
The literature review The literature review The literature review The literature review
did not include the include one of the include three of the include all of the
following: Specify the following: Specify the following: Specify the following:
current body of current body of knowledge, current body of knowledge, Specify the current body
knowledge, demonstrate demonstrate that you know demonstrate that you know of knowledge,
that you know a great a great deal about the a great deal about the demonstrate that you
deal about the market, market, show the gaps in the market, show the gaps in the know a great deal about
No literature
Literature show the gaps in the current knowledge, specific current knowledge, specific the market, show the gaps
2.4 review 12
Review current knowledge, need for your proposed need for your proposed in the current knowledge,
included
specific need for your research plan, and how this research plan, and how this specific need for your
proposed research plan, market research plan will market research plan will proposed research plan,
and how this market fill these gaps and fill these gaps and and how this market
research plan will fill contribute to the knowledge. contribute to the knowledge. research plan will fill
these gaps and these gaps and contribute
contribute to the to the knowledge.
knowledge.
The research design did The research design did The research design did The research design did
Research No research not include the include one the following: include two the following: include all of the
Methodology 2.4 design was following: Sources of information, Sources of information, following: 12
and design given Sources of information, research instrument, data research instrument, data Sources of information,
research instrument, collection, sampling plan collection, sampling plan research instrument, data
 data collection, and size, methods of and size, methods of collection, sampling plan
sampling plan and size, distribution of research distribution of research and size, methods of
methods of distribution instrument and data analysis instrument and data analysis distribution of research
of research instrument instrument and data
and data analysis analysis
Costs and timings were
Costs and timings were Costs and timings were Costs and timings were
Costs and No costs and inadequately and
1.6 inadequately but adequately described and fully described and 8
Timing timing were inappropriately
appropriately described. appropriate. appropriate.
given described.
Reporting No proper A proper report format
A proper report format
format, reporting A proper report format was A proper report format was was given, language was
was given but poor
language and format and given, language was fair but given, language was good very good and references
0.6 language and no 3
referencing referencing no referencing was given and referencing was given were given according to
referencing was given
according to was given according to APA style. according to APA style. APA style.
according to APA style.
APA style.
TOTAL
POINTS 10 50