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    Digitalisation
    Digitalisation
    Digitalisation
    Ebook35 pages30 minutes

    Digitalisation

    By IntroBooks Team

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    About this ebook

    What we need to do is to envision the digital future of your
    business. Without a compelling vision of where you are going
    and why it is imperative, you will probably be painting race
    stripes on a 20 year old Chevy. What assets will be valuable in
    a digitally-transformed business? How can you transform
    customer experience? Internal operations? Your business model?
    How can units work differently – and work together differently
    – in a more connected way? Look at the media industry. It
    has been completely transformed by digital technology. Some
    are putting their toes in the water. A few have jumped in and
    find they aren't drowning. They are reaping huge results.
    A very familiar, important and inevitable question we need to
    face these days is "Is my business equipped enough to get
    disrupted?" The risk that the disruption can happen highly
    radically if you are not prepared for it beforehand.
    If you do believe it could happen, it is well worth getting away
    from the office to consider what to do very soon to avert it.
    Taking the time to have a serious answer might make all the
    difference in success or failure three years from now.
    The next question is this. If you or your company isn't ready,
    what should you do about it? It is important to think through
    what you personally should do as opposed to what "the
    company" should do. You can control your plan. You can only
    influence the corporate approach.
    The answer will set your agenda for the next six months. A
    change is indeed coming and it is coming thick and fast.
     
    Transformation is occurring. It can't be escaped. It is about
    how people collaborate and work. It is about the way business
    processes are executed. It is most certainly about how we
    understand our customers and obsess about the experience. It
    is about how we use digital technology to radically shift how
    we provide amazing experiences for our customers. It is radical
    and it is now.
    Customers are in charge. That is a profound shift. At our core,
    do we get that shift? There is a convergence of customers
    being in control and our designing experiences that easily help
    them reach their goals. What if we don't? They will let
    everyone know about it and go somewhere else. It is that
    simple. Do you see it coming?
    As senior managers, you alone possess the skills and resources
    to make it happen. You can decide to transform and survive
    or you cannot. No one else can make that happen. It is up to
    you to create the vision.
    It is up to you decide who is "on the bus" and who is not.
    Here is the tough thing. Not all of your people and senior
    management gets "it". To assume otherwise will hinder you.
    You need to decide who is on board and who is not. You
    need to get those who are not on board off the bus, as gently
    as you can, but as soon as possible. Delay will only hinder you
    and you know it.
    Your desire to strive to digital maturity and make it happen is
    something that really matters. You need to make sure there
    are targets for progress, they are well known and they are
    met. That cannot be delegated.
    Communicating the vision can't be delegated either. It is up to
    you to take a stand. It is up to you to communicate it. The
    message needs to get through and no one else can do it. Do
    develop a serious communication plan. Make sure that it is
    followed.

    LanguageEnglish
    PublisherIntroBooks
    Release dateNov 5, 2019
    ISBN9781393014300

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      Book preview

      Digitalisation - IntroBooks Team

      DIGITALISATION

      IntroBooks #372

      readintrobooks.com

      Copyright © 2017 IntroBooks

      All rights reserved.

      PREFACE

      What we need to do is to envision the digital future of your business. Without a compelling vision of where you are going and why it is imperative, you will probably be painting race stripes on a 20 year old Chevy. What assets will be valuable in a digitally-transformed business? How can you transform customer experience? Internal operations? Your business model? How can units work differently – and work together differently – in a more connected way? Look at the media industry. It has been completely transformed by digital technology. Some are putting their toes in the water. A few have jumped in and find they aren’t drowning. They are reaping huge results.

      A very familiar, important and inevitable question we need to face these days is Is my business equipped enough to get disrupted? The risk that the disruption can happen highly radically if you are not prepared for it beforehand.

      If you do believe it could happen, it is well worth getting away from the office to consider what to do very soon to avert it. Taking the time to have a serious answer might make all the difference in success or failure three years from now.

      The next question is this. If you or your company isn't ready, what should you do about it? It is important to think through what you personally should do as opposed to what the company should do. You can control your plan. You can only influence the corporate approach.

      The answer will set your agenda for the next six months. A change is indeed coming and it is coming thick and fast.

      Transformation is occurring. It can’t be escaped. It is about how people collaborate and work. It is about the way business processes are executed. It is most certainly about how we understand our customers and obsess about the experience. It is about how we use digital technology to radically shift how we provide amazing experiences for our customers. It is radical and it is now.

      Customers are in charge. That is a profound shift. At our core, do we get that shift? There is a

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