Nicole Siegel

405 N. Wabash #310, Chicago, IL 60611 / nsiegel922@gmail.com / 248.790.2568 / iam.nicolesiegel.com

SUMMARY
• Creative communications professional with a recent master’s degree in digital media, focusing on social media, storytelling and strategy
• Passionate about using digital media as a means to create and distribute content, build meaningful relationships, and tell a story that resonates
• Skilled at developing, implementing and measuring social media strategy across a vast range of industries and demographics

EDUCATION
University of Washington Seattle, Washington
M.C. Digital Media September 2009-October 2010
• Curriculum highlights include: Media Metrics and Money, Digital Media Law, Web Tools, Multimedia Storytelling, Psychology of Digital Media
• Interned for the UW, College of Arts & Sciences; developed 2 unique social media strategies to target over 100,000 current students and alumni
• Participated in a 4-week, multi-faceted fall seminar in Buenos Aires aimed at observing the nuances of communications and journalism in Argentina;
final deliverables included a magazine article on local social media habits as well as a travel blog documenting the experience
University of Michigan Ann Arbor, Michigan
B.A. Organizational Studies September 1998-May 2002
• Sold ad space and managed creative for over 150 accounts at the campus paper, The Michigan Daily; brought in 30 new accounts over 2 years
• Studied abroad at the Spanish American Institute in Seville, Spain for one semester, developing a keen awareness of and passion for the local culture

PROFESSIONAL EXPERIENCE
Edelman Chicago, Illinois
Freelance Account Supervisor July 2009-September 2009
• Developed and implemented digital and social media strategies for 5 sub-products of a major consumer packaged goods brand
• Managed online and mobile site builds, coordinating creative, functional, and structural design efforts for large pharmaceutical company
• Clients included Unilever and Wyeth Pharmaceuticals
Razorfish Chicago, Illinois
Social Media Manager October 2008-May 2009
• Developed and executed social media strategy in partnership with cross-functional teams to boost engagement and facilitate 2-way conversations
• Provided support and insight for social media projects by partnering with research vendors such as Comscore, eMarketer, Forrester and Nielsen
• Leveraged conversation monitoring tools and technologies to identify prevailing themes, assess sentiment, and manage brand reputation
• Uncovered core brand evangelists to promote clients’ business and influence their social graph through word of mouth
• Partnered with 3rd party vendors to illustrate impact of social media through measurement tactics such as lift in buzz, virality and fans acquired
• Clients included ADT, Alpo, Burt’s Bees, H&R Block, JCPenney, Kraft and LasikPlus
Senior Account Manager July 2006-October 2008
• Led Latin American strategy development and implementation of digital media and search efforts for a multi-million dollar travel provider;
effectively building brand awareness while efficiently meeting aggressive direct response goals
• Gained extensive digital media experience with International focus on Travel and Consumer Package Goods industries
• Grew Latin American paid search volume by 500%, managing over 600,000 keywords in three languages and 25 countries
• Developed compelling English and Spanish creative messaging, reflecting cultural, grammatical and regional nuances
• Clients included Amway Global, First National Bank of Omaha and Hotels.com Latin America
Account Manager November 2004-June 2006
• Led the strategy development, execution and optimization of a $20M paid search campaign for large multi-channel client
• Provided clients with data driven insight and recommendations to improve campaign performance and efficiency
• Implemented segment specific creative cadence, supporting media efforts with corresponding event/sales keywords and creative
• Clients included First National Bank of Omaha, Hotels.com and JCPenney
New Line Cinema Sydney, Australia
Director’s Assistant October 2003-May 2004
• Provided Director’s support during the filming of Son of the Mask, contributing to digital animation edits, on-location shoots, and writing sessions
• Assisted in the global coordination efforts of 1,000+ film professionals

ADDITIONAL INFORMATION
• Knowledgeable in social media monitoring tools: Radian6, Scout Labs, Visible Technologies, Klout, Cymfony and Umbria
• Proficient in: Microsoft Office ‘07, HTML, Atlas, WordPress, Blogger, Adobe CS5, iLife suite including iMovie
• Freelance across diverse range of verticals, including local retailers Canto, Strange Cargo and virtual gifting company Ad Nectar
• Regularly participate in industry conferences and trainings: GasPedal’s Blogwell, Social Media Club, AdTech Latin America, SES Chicago, TEDx
• Certified as a Google Advertising Professional; competent in Yahoo! Search and Bing advertising platforms
• Avid world traveler and passport stamp collector; well-versed in Latin American culture and adept in Spanish
• Active humanitarian having volunteered for: Brown Family Life Center at Children’s Memorial Hospital, Anti-Cruelty Society, Glass Slipper Project