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JOSIE ZIMMERMANN | TEL

EML
415-248-6672
josie@workwithjosie.com |
overview //
Impactful 16-year career spanning global award-winning brand advertising agencies, high-tech corporate
marketing, HR leadership development, diversity & inclusion strategy, and organizational change design.

Marketing & Brand Communications Innovation-Development Experience Design


Performance-Oriented Team Leadership Ideating Creative, Strategic Solutions
Driving Initiatives to Successful Results High Learning Acuity
Cross-Functional/Matrix Management Enthusiastic Self-Starter and Change Agent

experience //
CA Technologies | New York + Virtual | 2016 – Current
As Marketing Senior Director of Mission Integration (and previously Marketing Director), I ensure CA's
mission of ‘eliminating the barriers between ideas and outcomes’ is strategically woven into every
employee, customer, and stakeholder interaction.
• Lead an executive-level, cross-functional, matrixed team to develop the strategy and implementation for
our corporate mission to be a source of competitive advantage as measured through quarterly
customer net promoter score surveys, employee opinion surveys, and key customer event exit surveys.
• Designed an introductory tour of executive fireside chats to generate two-way dialogue. The tour
successfully reached 2,200 employees with 90% understanding how their work aligns to the mission.
• Championed celebration of our customers for CX Day with employee-generated videos and email to
50,000+ enterprise customers with social media live session garnering 7,000+ views.
• Developed a mission-based talent acquisition campaign encouraging candidates to “Bring What You
Bring” generating increased applications by millennials and improved recruitment brand perception.
• Produced a film series featuring diverse innovators in the fields of Science, Technology, Engineering,
and Math; The STEM10. In production partnership with New Form Media and leveraging media
partners Fandor, Time, Inc., and Amy Poehler's Smart Girls, the series has achieved over 22 million
video views, 71,000 social media interactions, and has been distributed to over 300 Boys & Girls clubs.

Juniper Networks | Silicon Valley + Virtual | 2010 – 2016


As Marketing Director of Innovation Activation, I designed branded, experiential programs that generated
engagement with internal and external audiences. I co-built the ‘One Juniper Innovation Challenge’
program designed to foster innovation among high potentials through strategic ethnographic experiences.
Ideas generated through the innovation events directly contributed over $10 Million to Juniper revenue.

As Senior Manager of Business-Aligned Learning Experiences, I created innovative Learning and


Organizational Effectiveness development experiences tied to specific business goals.

As Manager of Global Advertising Marketing Communications, I led our agency partners to create award-
winning advertising, was responsible for multi-million-dollar marketing budgets and developed global
communications assets intended to radiate the Juniper brand and culture internally and externally.

Venables Bell & Partners | San Francisco | 2006 - 2010


As Account Supervisor, I was the primary agency lead partnering with my client counterparts to develop
strategic positioning and world-class creative driving business goals forward.

Crispin Porter + Bogusky | Miami | 2004 - 2006


As Content Manager, I was the point person on all asset production, thriving in a fast-paced, deadline-
oriented, competing priorities environment. I was selected to relocate to London for an integration project.

Rodgers/Townsend | St. Louis | 2002 - 2004


As Account Manager (and previously Assistant Account Manager), I supported the development of B2B
marketing initiatives for performance improvement company, Maritz targeting the executive C-Suite.

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JOSIE ZIMMERMANN | TEL
EML
415-248-6672
josie@workwithjosie.com |
education //

M.B.A. | Maryville University | 2016


3.9 GPA

B.A. Marketing & Advertising | Webster University | 2002


Magna Cum Laude Graduate, 3.9 GPA

supplement //
Personal Tidbits
Meyers Briggs Personality Type: INFJ
Top Five Gallup Strengths: Ideation. Strategic. Activator. Achiever. Maximizer.
Hootsuite Academy Social Marketing Certification
Agile Scrum Alliance Certified ScrumMaster
Executive Board Member and Marketing Committee Chair for Meals on Wheels of Columbia
Skimm’bassador
Avid Traveler (most recently Scotland)
Hablo un poco español y parlo un po’ d’italiano

LinkedIn Recommendations
“Josie has an amazing can-do attitude. If she does not understand something, she asks great
questions to ensure understanding, then moves heaven and earth to get there. I love Josie's
spark for life, she is a joy to work with.” - Direct Manager

“Josie wants her team to succeed—by doing what they like best and what they are best at. On
top of Josie going to bat for my interests, she’s also super organized, detail-oriented, and
amazing at summarizing and articulating where we’ve been, where we want to go, and what
we’ve learned in terms of projects and programs.” - Direct Report

“When members of a senior leadership team look for ways to become more customer centric,
they look at Josie's leadership in the corporate marketing group. Josie is highly collaborative,
executes well, and able to "pivot on a dime", when needed.” - Peer

“Among Josie’s many talents is her ability to bridge diverse groups and disciplines to create a
final product that addresses the broadest set of expectations. I have truly appreciated the
opportunity to collaborate with Josie, to be the recipient of her amazing work and to be inspired
by her deep commitment.” - Matrix Manager

“Josie is enthusiastic about her work and brings an upbeat, positive energy to all of her projects.
She always has a creative, positive outlook and sees roadblocks as opportunities for innovative
solutions. As a manager, she provided me with multiple opportunities to explore my career
interests and encouraged my growth as an individual. I’m grateful for the opportunity to learn from
her as both a manager and a mentor.” - Direct Report

“Josie and I worked together on several cross-functional projects at Juniper. She added value to
the team through her solid leadership, execution and follow-through. In addition, when I brought
an off-the-wall project idea to her, she not only supported it, but connected me with resources to
up-level the project.” - Peer

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