Professional Documents
Culture Documents
Frankie Nevin
Professor McLoone
Composition 1
1 May 2018
Workplace
A successful company is one that is able to create and innovate creating for the
long term. One thing that these successful companies have in common is consistent
where employees are given the opportunity to not just win but also to fail is what creates
important new ideas. In the modern workplace, a successful company must have more
than standard intelligence that crunches numbers or delivers a slightly updated model
each year. For a company to thrive, nurturing and encouraging the growth of emotional
-- to see different paths that solve problems in ore creative ways. As put by Robert
Sternberg in Malcolm Gladwell’s Outliers it is “the particular skill that allows you to talk
your way out of a murder rap, or convince your professor to move you from the morning
includes things like "knowing what to say to whom, knowing when to say it, and
knowing how to say it for maximum effect." Though it is useful to utilize these skills it is
still necessary to be traditionally intelligent. In the article Why Do Smart People Fail the
author provides an example of what happens when someone has traditional intelligence
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but no emotional intelligence. The authors, Victoria James and Connie LaMotta, focus on
John who was a brilliant database manager who could fix any technical problem. After a
couple of years of notable success, John was promoted and he continued to impress his
superiors with his technical prowess. When the vice president of information technology
left in the middle of a major database system upgrade, management was seeking to fill
the position and John was the obvious choice. That story might be seem like one you
have heard over and over again - John worked hard and was promoted to his level of
ability. But what management missed in choosing John was that while he was technically
proficient, his emotional intelligence was lacking. For example, John only communicated
through short and to the point emails. He even berated and put down employees and
coworkers who did not measure up to his level of technical intelligence. What’s
important to understand from this example is that a story like John’s is not unusual, but
common in the business world. Many people with high IQ’s are found to have low EQ’s.
risky strategy. In fact, the need to be creative might seem obvious, but while being
creative demands risk-taking, not being creative is even more risky. To produce
many leaders of big companies use words such as “innovation” and “creativity” which
might keep the status quo changing but keeps the company energized and moving
forward. John Sealy, the director of the Palo Alto Research Center (PARC) for Xerox a
company known for its ability to utilize creativity in the workplace, points out that “the
way forward is paradoxically not to look ahead, but to look around,” which I find a very
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just using traditional knowledge you are actively not cultivating the creative skills of your
staff and potentially missing opportunities to innovate. More importantly, companies can
fail by desperately seeking what they think is the future when creative ideas are all
around them if they only look and if they fill the workplace with employees with a high
EQ. In today's world, it is not good enough to just be technically smart. Successful
employees need to be able to create new things that do not just push us forward but shake
How many children are born with exceptional intelligence but because the talents
went uncultivated they go to waste? That is the question Nancy Andreason asks in her
neuroscientist explores the role of nature and nurture in the evolution of extraordinary
creativity. Andreason wonders “how many geniuses had been born--had been given the
creative nature--but were unable to realize their gifts for lack of nurture.” Cultivating the
plethora of divergence in our younger generations has untapped potential. The idea of not
wasting the creative nature of people can be used in regards to the workplace.
Andreason’s mission to cultivate the creative nature of children could inspire the leaders
in workplaces to utilize the creative talent they have in their offices. I think that Carlan
Flora puts it best when she says that "everyday, we use language to speak sentences that
have never been spoken before. We express thoughts that have never been expressed.”
She claims that creativity can be found in the way we form sentences not just what we
can create with our hands. She also points out that innovation is great but innovation
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means nothing if it doesn't lead to solving a problem. Flora encourages the use of a team
effort so that each team member may be able to build off the other’s weakness.
One thing found in many successful companies is their use of innovation and
creative thinking. Something that proves the success of a company is its longevity. Steve
Herman gives a perfect example of that in his article Creativity and innovation:
innovation means looking at the world in different ways. Herman talks about how Henry
Ford revolutionized the mass production of cars by developing the assembly line. Ford
has been quoted saying that if he just listened to what buyers were saying he would have
just invented a better horse. Ford’s technical innovation reduced the price of the
automobile to put it within the reach of the common man. But there was just one catch --
the vehicle had to be black. What was the result of this lack of creativity? At one point
Ford Motor controlled 60 percent of auto sales nationally but was dethroned when
General Motors started selling cars with color options. If Henry Ford thought people
would want different colored cars they might have been able to stay on top but one little
thing such as paint color let Ford Motors share of the national car market slide to a
measly 20 percent. With the example of Henry Ford we can see that innovation was key
to their initial success but a lack of consistent, creative thinking was disastrous for sales.
Today, just imagine if Apple were still selling the first iPhone and only in white, and you
No longer are we faced with the traditional nine to five job where you sit at your
desk all day and people just tune in for the paycheck. Unlike the generations before us,
workers seek more than just a paycheck from a job as they have watched the generations
before them settle just so they would have an income. According to Mariah DeLeon,
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committed employees, and [will] continue to put a premium on this effort moving
creativity and innovation to grow to create a stronger company. DeLeon also credits self-
awareness, self-regulation, motivation, empathy and people skills as the tools for
The workplace is no longer just a place you can just sit back, keep building the
same widget over and over, and collect a paycheck. Being able to innovate and be
creative are crucial factors leading to success in any industry. You can have as many
degrees and on-paper qualifications as you want but without emotional intelligence, long
term success will elude you. Likewise, companies that are successful over the long term
offer employees an environment where their creativity and emotional intelligence can
thrive.
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Works Cited
Andreasen, Nancy. “In Search of Creativity: in an Excerpt from The Creating Brain, a Leading
Neuroscientist Explores the Role of Nature and Nurture in the Evolution of Extraordinary
link.galegroup.com.lcc.idm.oclc.org/apps/doc/A154908319/ITOF?u=lom_lansingcc&sid
2015, www.entrepreneur.com/article/245755.
Flora, Carlin. “Everyday Creativity: We All Marvel at Other People's Artistic Achievements
and Ingenuity. But Most of Us Fail to Nurture Our Inner Innovator. Start Living
Creatively, and Reap the Benefits--Including Fewer Relationship Headaches and More
link.galegroup.com.lcc.idm.oclc.org/apps/doc/A210724538/ITOF?u=lom_lansingcc&sid
Grund, John M. “The Thinking Race: Oregon's Economic Future Depends on How Well
Business Manages for Innovation and Creativity.” Oregon Business, Dec. 1996, p.
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link.galegroup.com.lcc.idm.oclc.org/apps/doc/A66380420/ITOF?u=lom_lansingcc&sid=
Herman, Steve. “Creativity and Innovation: Innovation Means Looking at the World in
Different Ways.” Global Cosmetic Industry, Sept. 2009, p. 51. General OneFile,
link.galegroup.com.lcc.idm.oclc.org/apps/doc/A221022577/ITOF?u=lom_lansingcc&sid
Perez-Franco, Roberto. “The Real Keys to Innovation: Knowledge and Creativity.” Logistics
link.galegroup.com.lcc.idm.oclc.org/apps/doc/A521590902/ITOF?u=lom_lansingcc&sid
Sternberg, Robert J. “Testing for Better and Worse: Our Testing Culture May Be Making Us
Smarter but at the Expense of the Wisdom and Creativity We'll Need to Flourish in Our
link.galegroup.com.lcc.idm.oclc.org/apps/doc/A477340486/ITOF?u=lom_lansingcc&sid
“The Trouble With Geniuses Part 2.” Outliers, by Malcolm Gladwell, Penguin, 2009, pp. 91–
115.
Weiss, W.H. “Demonstrating Creativity and Innovation.” American Salesman, Feb. 2002, p.
6. General OneFile,
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