Linkware Australia
The complete solution to your plumbing offer
Award-winning bathroom
supplier Linkware Austra-
lia is known for helping
retailers with personalised
in-store consultations. The
company is happy to assist
retailers in choosing an
appropriate range to suit
their market, clientele and
demographic.
The company has de-
veloped world class
packaging design that is
eye catching and tam-
per-proof. Linkware’s
window-box packages
provide clear presenta-
tion of the product, which
makes selection easier for
customers.
The window-boxes pro-
vide a convenient display
123 environment for the prod-
uct. The back of the box
specifies the dimensions,
and details of the product
manufacturer’s warranty.
Different products have
different warranty periods.
Clear product display
means the customer does
not need to open the
package. With the addi-
tion of a security seal, this
means fixture sets remain
complete, and customers
can purchase with confi-
dence.
In addition to innovative
packaging, Linkware has
designed a comprehen-
sive store merchandis-
ing system of plumbing
products that makes it
easy for DIYers and others
to locate the products they
need for renovation, home
improvement and repair.
These displays also
enable retailers to achieve
a high density of prod-
ucts on display, while still
call: (02) 9912 25900 email: linkware@ozemail.com.au
retaining ease of access, by a large, publicly listed ly, it has won Bathroom
as they are designed for Chinese company. Supplier of the Year 2017
easy “searchability”. This Linkware Australia prides and 2018 (Hardware Aus-
system also makes it sim- itself on delivering supe- tralia SA Awards) and NSW
ple to transition a display rior service, pricing and Bathroom Supplier of the
to new products, either quality with extensive after Year 2018 (Hardware Aus-
seasonally, or as the range sales support. Most recent- tralia NSW Awards).
develops.
Linkware’s displays and
packaging redesign also
extends to its accessory
ranges, such as towel rails
and toilet roll holders.
For customers choos-
ing plumbing products
in-store, colour coding
means they can easily find
matching accessories,
and store staff can point
to the range and say, “buy
this accessory because of
the pink packaging”, for
example.
Direct supply
Linkware has its own
factory in Ningbo, China.
As a result, it manages
the 200 staff who work
in the factory. It supplies
exclusively to Linkware,
and the factory is backed
Top, the display box for Linkware’s fittings. Bottom left, Linkware’s hang-sell range offers easy access to product.
Bottom right, Linkware’s national marketing manager, Greg von Einem
online: www.linkwareint.com
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