Reviews
Social & Behavioral Sciences
48-3367 G155 2010-6652 CIP
Giants of tourism, ed. by Richard W. Butler and Roslyn A. Russell.
CABI, 2010. 288p bibl index afp ISBN 1845936523, $115.00; ISBN
9781845936525, $115.00
Giants of Tourism is a true curiosity. Like an architectural folly, it
is a frill for the tourism savant interested in learning about some key
trailblazers behind today’s global tourism industry. The well-written
essays are grouped into sections that span the areas of hospitality, travel,
tourism activities, and destination development. This grouping of essays
speaks to the fact that the field of tourism is viewed far more seriously
as an economic and social activity abroad than in the US (save for one
essay, all contributors are from institutions outside the US, and most are
academicians). This collection is very well executed and will appeal to
readers interested in the specific faces of tourism innovation. Noting that
“The development of tourism ... owes much to the efforts of individuals,”
this volume offers a portrait gallery of a small number of key figures in
tourism, examining the visions, skills, and other qualities that led to their
success. The “giants” profiled include Karl Baedeker, Conrad Hilton,
Thomas Cook, Freddie Laker, AJ Hackett, Walt Disney, and Kerry Packer.
Summing Up: Recommended. HH Tourism studies collections at the
graduate and professional levels.—S. A. Schulman, CUNY Kingsborough
Community College
48-3368 HM846 2009-49563 CIP
Goldsmith, Stephen. The power of social innovation: how civic
entrepreneurs ignite community networks for good, by Stephen
Goldsmith with Gigi Georges and Tim Glynn Burke. Jossey-Bass, 2010.
274p bibl index ISBN 9780470576847, $35.00
Goldsmith (Harvard Univ. Kennedy School of Government) and his
coauthors draw on their extensive public service experience and research to
present a guide to creating innovative practical programs that address today’s
need to solve socioeconomic problems. For civic and community leaders,
the book is an inspiring, thought-provoking paradigm of social intervention
that empowers ordinary citizens to bring about transformational social
change. The book’s seven well-written, easy-to-read chapters are divided
into three sections: “Catalyzing Social Change,” “Market Maker as Civic
Entrepreneur,” and “Service Provider as Civic Entrepreneur.” Chapters
highlight the successful integration of social entrepreneurship and change
while also acknowledging the unique challenges of transformative change
through social partnerships. Case studies enhance the presentation. Six
guiding principles, e.g., “Innovation as Catalytic Ingredient,” “Trading
Good Deeds for Measurable Results,” and “Turning Risk into Reward,”
provide a powerful and practical foundation for successful community-
oriented partnerships that embrace the entrepreneurial spirit as the catalyst
of collaboration and social change. A companion Web site <http://
www.powerofsocialinnovation.com/> provides additional references and
resources. See related, Social Entrepreneurship, by David Bornstein and
Susan Davis (CH, Oct’10, 48-0968). Summing Up: Recommended. HH
General readers; all levels of undergraduate students; professionals.—S. R.
Kahn, University of Cincinnati
48-3369 HF5415 MARC
Kotler, Philip. Ingredient branding: making the invisible visible, by
Philip Kotler and Waldemar Pfoertsch. Springer, 2010. 393p bibl in-
dexes afp ISBN 9783642042133, $49.95
In recent years, producers of the components that go into final
products have capitalized on the increasing sophistication of consumers
who more than ever care about how a product is made and what goes
February 2011 CHOICE
into it. The well-written book comprehensively explores and analyzes
ingredient branding and offers particularly valuable insight into how
marketers can make an ingredient branding strategy work to best
advantage. Analyzing several classic examples of ingredient branding,
among them Intel, Splenda, Gore-Tex, Teflon, and Dolby, the authors
make a strong case for promoting the components of a product and by
so doing positioning them to achieve a significant competitive edge.
The increasing importance of ingredient branding is evident from the
many final products that tout “what’s inside,” placing a premium on
managing this element effectively. Following several detailed examples of
InBranding, noted marketing experts Kotler and Pfoertsch conclude their
investigation by setting forth their principles of managing and evaluating
ingredient brands and what it takes to achieve success. Consumers want
to make informed decisions and will favor brands that deliver the greatest
value. Marketers would do well to recognize that ingredient branding
can play a big role in their quest for competitive advantage. Summing
Up: Highly recommended. HHH All readers, especially upper-division
undergraduates and practitioners.—N. A. Govoni, Babson College
48-3370 HD57 MARC
Liu, Lan. Conversations on leadership: wisdom from global man-
agement gurus. Jossey-Bass, 2010. 272p index ISBN 0470825693,
$29.95; ISBN 9780470825693, $29.95
This reviewer has had the good fortune to review some exceptional
works on the critical topic of leadership. With the arrival of this volume,
Liu (Peking Univ. and Beijing Peter F. Drucker Academy, China) raises
the standard of excellence for the leadership literature. His objective is
to create a dialogue among the gurus on leadership, a worthy objective
well accomplished in this presentation. Liu, who places himself in the
role of master of the dialogue, creates for the reader a great sense of the
richness of the discussion on qualities of leadership and its study. The
questions presented to each contributor (e.g., Jim Kouzes, Warren Bennis,
Jerry Porras, John Kotter, Debashis Chatterjee) make the dialogue very
lively. Certainly important to the dialogue is the well-placed discussion
of leadership in China and India. Few pieces of contemporary literature
on leadership present uniqueness and such profoundness of thought.
Leadership is a key topic in every business/management curriculum,
and this volume would be a great addition to academic and professional
libraries. Summing Up: Highly recommended. HHH Lower-division
undergraduate through professional collections.—J. B. Kashner, emeritus,
College of the Southwest
48-3371 HF5387 2010-10913 CIP
Managerial ethics: managing the psychology of morality, ed. by
Marshall Schminke. Routledge, 2010. 316p bibl indexes afp ISBN
9781848728332, $49.95
This excellent collection, an update of Managerial Ethics: Moral
Management of People and Processes (1998), contains all new essays
except for two reprinted ones. The collection is intended to serve as a
reference for business ethics researchers and to stimulate interest in the
links between management and ethics among researchers. The volume
is organized in three sections: “Ethics from the Top Down,” “Unethical
Behavior: Causes, Consequences, and Comebacks,” and “New Theoretical
Perspectives.” Most of the contributors are college and university
researchers associated with departments of business management. All
essays are scholarly, well written, and copiously referenced. Two minor
criticisms: the book’s subtitle does not indicate much about the actual
content of most essays. And, strictly speaking, most of the essays are
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