Professional Documents
Culture Documents
Mariah Webb
BE 434
including the Cayman Islands. Through this course, I was able to truly understand and have a
greater appreciation for the development and maintenance of our globally recognised industry.
However, my admiration for the tourism industry did not stop here. From this experience, I have
also come to appreciate the tourism industry in the Bahamas, Mexico and Honduras. Through
our trip, I was able to learn, gain new experiences, apply my knowledge and accomplish my
Let me start off by saying that I am now an expert on the pricing within the tourism
industry. For this seminar, I focused on chapter six of our course text, The Economics of
Tourism. The title of this chapter is Pricing Tourism Services. Seeing as tourism is a major
industry and source of income for many countries it was interesting to see how the prices of
goods and services within this industry are set. According to Reece (2008), price discrimination
is very important in tourism pricing. Price discrimination from my understanding refers to the
various prices that are paid for the same good or service by consumers. While price
discrimination is practised in the industry, many other factors have to be considered before
setting a price. Firstly, it is important to look at how the price of a good or service can affect the
demand for it. If the price of a product is high, the demand for it will be low. However, if the
price of the product is low, consumers will be demanding a higher quantity of goods.
Furthermore, Leitão (2009) mentions that the price of tourist services can be affected by
many other factors as well. For example, the author explains that the prices in one country can be
drastically different from another due to a different level of inflation. The author mentions that
the higher the inflation rate, the higher the prices that visitors will have to pay in that country.
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The Seminar Experience
There are many experiences from this course that have been eye-opening. Not only was
this my first time on a cruise but it was also my first time visiting all of the countries that we
docked at. During this seminar, I would say that I gained the most knowledge during our first
excursion to the University of the Bahamas. Due to me studying accounting I had never really
explored the history of tourism. Initially, I thought that the Tourism industry within the
Caribbean was always a collaborative body. However, from the presentation, I learned that what
we know now as the Caribbean Tourism Organization (CTO), was initially created in 1976 but
was not adequately supported until its resurfacing in 1988 (M. McLeod, personal
communication, August 13, 2018). In addition to the presentation at the University of Bahamas, I
was also able to learn about the cultures of many other countries. In my opinion, I believe that
Honduras was the most interactive and culture-based destination during the trip. During our short
time, we were able to hear about how their address goes according to the colour of their house,
their dominant religion and the overall structure and development of the various islands that
make up Honduras. Similarly, our stop to Costa Maya, Mexico, allowed us to explore the
Being on the cruise and visiting the various countries allowed me to gain a lot of
memorable experiences and relate information from our course text to what we were
experiencing first-hand. There were many times during each chapter summary that I was able to
think about how what I was learning from both my chapter and others helped me to understand
the importance as well as the function of tourism. For example, seeing as my section focused
heavily on demand and supply, I was able to look for a situation that everyone could relate to.
This situation was the relationship between the price of the internet provided by the cruise and
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the subsequent demand for the internet use. Because this service was so expensive many
individuals in the group opted not to use it. Another aspect from the book that I was able to relate
August 2018) stated, destinations are strongly dependent on the attractions that they offer.
During this seminar, I was most excited about going to Honduras. This excitement was because
of the fact that they provided the most exciting attraction, the Gumbalimba Park. This park
allowed us to participate in ziplining, wildlife encounters and had a wide variety of artefacts on
display.
In my opinion, the most surprising aspect of this course was my ability and the ability of
my colleagues to apply what we had learned to our local economy. It was amazing to see that
even though we left home physically, we were still paying attention to all of the similarities and
This course has indeed helped me in both my professional growth and my development
as a student. Before taking this course, I did not really think about the many decisions that have
to be made in the industry. Secondly, I have found that the final project has significantly helped
me with my research and creative skills. Through research, I was able to develop a plan the
construction and operation of a waterpark in Grand Cayman, called Oasis Cayman. This
experience has allowed me to truly see what goes into the development of a business, which
includes financing, marketing, sales and much more. Seeing as I would like to one day become
an entrepreneur, I know that this experience and knowledge will prove to be beneficial in my
future.
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Another important takeaway from this course was the opportunity to experience the
various ports. While visiting the ports on our itinerary, I was able to see how their ports
differentiated from ours in Grand Cayman. The one thing that stuck out to me was the fact that
we had to walk a long distance at all of the ports that we visited. Our local port, on the other
hand, allows ships to anchor in a safe zone and uses ferries to make their way to land with
passengers. Based on my experience, I would rather take a boat than walk the distance.
When thinking about the proposed berthing facility in George Town, many people,
including myself, think about the damage to the reef as well as the costly disadvantage of
acquiring such a facility. However, there are others who believe that this project could lead to an
improvement in our tourism industry. According to an article by James Whittaker (2015) of the
Cayman Compass, Premier Alden McLaughlin believes that this new development will allow the
Cayman Islands to not only have a strong presence in the cruise business but will also continue
to provide income for those who work in this industry. Similarly, McElroy (2010) mentions that
having both sufficient affluence and economic modernisation provides tourists with the standards
of service that they expect. Furthermore, the article states that all islands should have adequate
infrastructure if they have a high visitation level. With the recent tourism numbers that have
published, the Cayman Islands does indeed have a high level of visitors coming in and out of the
Limitations
One goal that I was unable to accomplish as it relates to my learning was being more
open and social during our trip. During the many excursions, I had several questions that I
wanted to ask. However, due to my personality, I chose not to ask these questions, which has
resulted in me now regretting that I did not take full advantage of the seminar trip. Similarly, I
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had made a goal to become more familiar with everyone during this trip. But, as I mentioned
above, I was not able to overcome my shyness. However, I know that I still can achieve this
unfulfilled goal seeing as I and many others from this course are continuing our studies at the
Overall, this seminar course has shown me that you can indeed have fun while learning.
From this experience, I am now able to make more informed decisions and am now able to form
my own opinions based on the current events happening in the local tourism industry. If asked, I
would strongly recommend that this course is offered on a regular basis seeing as it gives
students the opportunity to visit multiple countries and also allows them to gain first-hand
experience of various cultures and lifestyles, regardless of the amount of time spent in each
destination.
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References
McElroy, J. L., & Parry, C. E. (2010). The characteristics of small island tourist economies.
http://link.galegroup.com/apps/doc/A239531591/PPTH?
u=lirn65641&sid=PPTH&xid=44d40146
Whittaker, J. (2015, October 1). Government gives green light to George Town cruise dock.
light-to-george-town-cruise-dock/