I-1_ RUCHI SANGHAVI

• Assignment I _1
• Ruchi Sanghavi

• Ruchisanghvi_88@yahoo.co.in

BUSINESS PERSON 1:MILKMAN

Name: Maheboob. J. Karovalia
Age: 44 years
Education: HSC (12th)
Full Address of Business Place: LaljiMavji Stable,
M.G. Cross Road No.4,
Kandivli (W)
Mob:-9820229196

BUSINESS PERSON 2:ELECTRICIAN

Name: Raj Singh
Age: 31 years
Education: 8thSTD (Hindi medium)
Full Address of Business Place: Ravi Prakash Housing Society,
Room No: 1, Ground Floor,
Mith Bandar Road,
Near Mangala High School,
Thane (E)

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BUSINESS PERSON 1: MILKMAN

PART A: BUSINESS MIX

1. Past: The product and service the business person offered was raw milk.
Present: He offers only raw milk.
Future: He will be offering raw milk.
2. Past:The price of milk was as per the market.
Present: The price of milk is approximately Rs. 41.
Future: The price of milk will fluctuate as per market.
3. Past: Sold directly only to customers.

Present: Milk is sold to customers and distributed to distributers like

Raguvanshi dairy, Thakker dairy, Pankaj dairy, 5-star dairy, Hari Om milk.

4. Past: As it was a running business in past, so we took over the business.

Present: The place is proper as the surrounding is perfect.
Future: There is a case going on with Indiangovernment (Supreme Court), so
if government tells them to shift their place to some other location then they
have to shift.
5. Past: Fresh milk has more demand, so they don’t promote their business.

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Present: Due to fresh milk, customers come by their own.

Future: customers will come because of fresh milk.
PART B: DAILY LIFE OF THE BUSINESS PERSON

1. Past: Per day revenue was Rs.8, 000 and their monthly net profit was
approximately 2, 00,000.
Present: Per day revenue is Rs.8, 500 to 10,000 and there net profit is 1,
80,000 approximately.
2. Past: They used cattle feed for fodder.
Present: They use cattle feed for fodder.
3. Past: They had a weekly payment.
Present: They take advances from retailers and they have weekly payment.
Future: They will do the same.
4. Past/Present: They come to know by festivals.
5. Past/Present/Future: They remove milk from morning 3.00am to 7.00am and
they also do it in the evening from 3.00pm to 7.00pm.

PART C: BUSINESS AND ITS IMPACT

1. Past/Present/Future: As it was their family business, so the son had to

continue and they have to keep on continuing business.
2. Past/Present/Future: They provide with good quality of milk, Fresh milk as
it comes from shed.
3. Past/Present/Future: Word of mouth publicity and goodwill in market.
4. Past/Present/Future: They provide with good quality of milk, Fresh milk as
it comes from shed.
5. Past/Present/Future: Local area families, few other dairies.

PART D: THE MARKET

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I-1_ RUCHI SANGHAVI

1. Past/Present/Future: There are no suppliers, it’s all in-house.

2. Past/Present/Future: As it’s a shed they don’t have any competitors in
the surroundings.
3. Past/Present/Future: There are no potential entries into the market
which influence their operations.
4. Present/Future: Milk powder.
5. Past/Present/Future: NO threats.

PART E: BUSINESS DIFFERENTIATOR AND CREATORS

1. Past/Present/Future: As there is no other shed in the surrounding area, they

don’t have any competitor, he has created his goodwill in the market through
his quality product and word of mouth publicity.
2. He gives credit up to 1 month to all his customers.

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3. SWOT Analysis Worksheet:

Strengths Weakness
Opportunities 1. Delivers fresh milk which 1. Sometime low
has SNF(solid not fat)and production results in
it’s the only shed in the lower sales.
surrounding.
2. Have proper medication
and preventive
vaccination, by this it
creates goodwill.
1. Have good labours, by
that they supply milk to
others dairies and more
than 3000 families in the
local area.

Threats 1. As they have case going in 1. As they have case

Supreme Court for their going in Supreme
land, they might have to Court for their land,
shift to some other they might have to
location. This treat will not shift to some other
be overcome by his location.
strengths.

4.TOWS Analysis Worksheet:

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External Opportunities
Internal 1. As stated his strength is
Strengths his quality of milk by
which he can get the
opportunities to gain
more customers and
opportunities to serve
the society.
Internal 1. Presently he is having
Weakness vast scope to expand
his business as he has
his own shed.
BUSINESS PERSON 2: ELECTRICIAN
PART A: BUSINESS MIX
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External Threats
1. If he provides good
quality of milk then he
can overcome the
threat of competitors.
2. As he is performing
innovative activities
that will be more
through
1. He don’t have any
weakness but he is
getting threat from
the government
regarding his own
land that’s the reason
he can’t expand his
business.
I-1_ RUCHI SANGHAVI

1. Past: Working as a helper with an electrician.

Present/Future: Works as an electrical contractor.

2. Past: As a helper he used to get Rs 150.
Present/ Future: For wiring (per point) Rs150, electrical fittings Rs220, piping
Rs 110, full day wages Rs 375.
3. Past: As per the electrical contractor.
Present/ Future: Directly to residential and commercial projects and also
through interior designers and architectures.
4. Past: There was no scope of expansion at their native place.
Present/ Future: Good scope for expansion and more work.
5. Past/Present/Future: Architects, Interior designers and shop keepers.

PART B: DAILY LIFE OF THE BUSINESS PERSON

1. Past: Daily wages rs.150 and monthly net profit was rs.4, 500.
Present/ Future: Daily wages rs.375 and monthly net profit is rs.11, 250.
2. Past/ present/ Future: Good quality products and skilled labor.
3. Past/Present/ Future: Credit from market and personal savings.
4. Past: No SKU (stock keeping unit).
Present/ Future: On site and at shops.
5. Past/Present/ Future: 9.30am to 1.30pm and from 2.30pm to 6.30pm

PART C: BUSINESS AND ITS IMPACT

1. Past/Present: As was our family business.

2. Past: Every day maintenance due to low electric supply.
Present/Future: good work for low maintenance.

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3. Past/Present/Future: By using skilled labors and good quality products, he

achieves more work.
4. Past/Present/Future: Client satisfaction, using good product and word of
mouth publicity.
5. Past/Present/Future: Architects, interior designers and personal clients through
references.

PART D: THE MARKET

1. Past/Present/Futures: Shopkeepers like Shakti lights (Borivali), Mahalaxmi

(Santacruz), Paras electrical (Tardev), Maharaja electrical (Lower parle).
2. Competitors like VijayVishvakarma, Pyaare Prasad and Vasudevnaik.
3. Past/Present/ Future: new fittings, skilled labor and building up a good team.
4. Past/Present/ Future: no substitute in his field.
5. Past/Present/ Future: by giving credit to customers and giving discount
benefit from shop keepers and sometimeslump sum charges.

PART E: BUSINESS DIFFERENTIATOR AND CREATORS

1. Past/Present/Future: costing, goodwill, credit period, etc,

2. Past/Present/Future: credit period, discount benefits from shop keepers.

3. SWOT Analysis Worksheet:

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Strengths
Opportunities 1. Skilled worker is the
main strength which
has developed
knowledge in using
different light fitting
and product.
Threats 1. Always have threat of
electrical shock, when
they work.
4. TOWS Analysis Worksheet:
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Weakness
1. Not well educated,
so its difficult to
understand some
techniques.
1. If the labor is at
their native place
during the period
(April to July),
then we cannot
approach many
clients.
I-1_ RUCHI SANGHAVI
External Opportunities
Internal 1. He has good knowledge
Strengths about his work, so he gets
more work.
Internal 1. If the labor is at their native
Weakness place during the period (April
to July), then we cannot
approach many clients,so
there is less opportunity.
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External Threats
1. Not well educated, so
it’s difficult to understand
some techniques, so he is
working on it.
1. Always have threat of
electrical shock, when they
work.
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