MASTER OF MANAGEMENT PROGRAM

Universitas Gadjah Mada

Jogjakarta

STRATEGIC MANAGEMENT
Syllabus (2018)

Instructor
Ertambang Nahartyo, Ph.D., CA, CMA
Assistant Professor of Accounting
Faculty of Economics and Business
Universitas Gadjah Mada

Office Office Hours

Kantor Audit Internal UGM by appointment
Jalan Kemuning Sekip Blok N – 53 Bulaksumur, Jogjakarta
Ph. (0274) 546880, 6491975

Ex-CGCG Lounge, 2nd Fl. West Wing

FEB Building, Universitas Gadjah Mada
Jalan Sosio Humaniora no. 1, Bulaksumur, Jogjakarta
Ph. (0274) 548510 Email: ertambang@ugm.ac.id https://sintesis.feb.ugm.ac.id

Course Description & Objectives

Strategic management is an inherently integrative activity within a firm. It integrates all
functions of business such as accounting, human resource, marketing, finance, and
information systems. Strategic management encompasses all efforts to understand threats
and opportunities in a firm’s competitive environment and to interpret the competitive
implications of the firm’s organizational strengths and weaknesses. It forces managers to
bring their skills and expertise of the different business functions together to achieve and
sustain competitive advantage.
This course is designed and developed to provide you with frameworks and strategic
options to direct your company to gain its (sustained) competitive advantages. The course
is built on an assumption that good strategy making and good strategy implementation are
the key ingredients of the company success and the most reliable signs of good
management. Throughout the course, you will be learning concepts and techniques of
strategic management and applying the knowledge in analyzing cases. I intend to ask you to
think strategically and analytically about companies and their problems. In addition, you
will be asked to conduct many strategic analyses and develop strategic plans for strategy
implementation. The course is intended as a learning and practice field with your instructor
and colleagues as your sparring partners.
Upon completion of the course, students are to possess the ability to
1. think strategically about a company and its strategic position (diagnostic skill),
2. have skills in conducting strategic analysis in a variety of industries and competitive
situations (analytical skill),
3. make sound strategic decisions,
4. be more conscious about the importance of ethical principles, values, and socially
responsible management practices.
MASTER OF MANAGEMENT PROGRAM
Universitas Gadjah Mada
Jogjakarta

Course Material
Thompson, A. A. Jr., M.A. Peteraf, J.E. Gamble, and A.J. Strickland III (2018). Crafting and
Executing Strategy The Quest for Competitive Advantage Concept and Cases. 21st Ed.
Singapore: McGraw Hill (Asia).

Learning Method
To educate is to invite students to think and to prepare their own framework from that they
can learn more when they encounter a new experience. An interesting educational process,
to me, is that from which both students and the teacher get a richer context. Consequently,
this method requires a thorough preparation before class.
Definitely, I will not lecture you from time to time. As we emphasize on the development of
oral and written skills in this course, my role is to facilitate discussions. I will use cases to
introduce, illustrate, and discuss the key issues of strategic management. In every class,
each of you will be an active discussant.
Your group is to submit a case report for every case assigned. Your report should not be any
longer than five pages of text plus exhibits. Please do not just restate the facts of the case;
you are to present the problem(s), your reasonings, case evidence, and your conclusion and
recommendations. Each case is to be presented before class.

You are to write a business story from strategic perspective for an actual company. During
the semester, you should follow your company of choice and try to make sense of its
strategic steps. Based on the study, your group should set up a descriptive analysis that
includes strategy, strategic plans, and implementation plans. Please do not forget to be
aware of the company’s strategic vision and its strategic and financial objectives. The
assignment will be due on the day of the 13th session of the class and will be presented in
the last two sessions.
Plagiarism is a serious offence and will lead to disciplinary actions. Please refer to the MM
Program standard regarding this matter.
There will be a quiz every once in a while. The quiz covers the text rather thoroughly and
requires careful reading and good comprehension of the material. Again, preparation before
class is a must.

Grading

Your performance will be evaluated based upon the following parts.

Class participation: 15%;
Presentation: 15%;
Case report: 10%;
Quiz: 10%;
Business story: 10%;
Mid exam: 20%;
Final exam: 20%
MASTER OF MANAGEMENT PROGRAM
Universitas Gadjah Mada
Jogjakarta

Course Schedule

Sessions Topic Material Case

Introduction & Overview
1 What is Strategy and Why Is It Important? Chapter 1
2 Charting A Company’s Direction Chapter 2

Core Concepts & Analytical Tools

3 Company’s External Environment Chapter 3 Mystic Monk Coffee
4 Company’s Resource and Competitive Chapter 4 Airbnb in 2016
Position

Tailoring Strategy: Single Business

5 Five Generic Competitive Strategies Chapter 5
6 Strengthening Competitive Position Chapter 6 Uber in 2016
7 Competing in International Markets Chapter 7 Ford Motor Company

Mid Exam (Chapters 1-7 and the first four cases)

Tailoring Strategy: Multibusiness

8 Corporate Strategies Chapter 8 Mondelez International

Ethics and CSR

9 Strategy, Ethics, and Social Responsibility Chapter 9

Executing the Strategy

10 Strategy Execution Chapter 10 Robin Hood
11 Managing Internal Operations Chapter 11 Dilemma at Devil’s Den
12 Corporate Culture and Leadership Chapter 12 Tom Cook’s Leadership and
Management Style
Student Project
13 Reports on Companies Business Story
14 Reports on Companies Business Story

Final Exam (Chapters 8-12 and the last four cases)

I would rather entertain and hope that people learned something than educate people and
hope they were entertained. Walt Disney

Humanity greatest advances are not in its discoveries but in how those discoveries are
applied to reduce inequity. Bill Gates