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Giber Becerra’s
GIBER BECERRA
8116 S 6TH AVE
THE PARENTPRENEUR
PHOENIX, AZ 85041
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how-to tips, examples, systems, models, information, illustrations,
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October V O L U M E 1 , I S S U E 1 O C T O B E R 2 0 1 0
“By thought, the thing
you want is brought to
you. By action, you re- Welcome to Our Premier Edition
ceive it” - Wallace D. Wat-
tles

To which I responded to her with the ex-

I remember looking at the clock and it act time. She just turned the other way
INSIDE THIS ISSUE was 5:03am on September 25, 2010 when and continued on sleeping.
Giber’s Monlogue 1 I had this idea of starting something to
Lifestyle help others be happy, healthy, and I’m one of those people that prefer listen-
Design 5 wealthy. I wasn’t fully awake, but I felt I ing to audio books and podcasts, instead
Systems had urge and need to get up and start typ- of music. My car turns into a university
ing about it. I didn’t know yet what this as soon as I hop on it. I pretty much turn
Boot-
Boot- was all about, I decided to let my intui- my car into my “Knowledge Capsule.”
6
Strapping tion guide me in the process. When I’m running, jogging, or walking
my baby and/or my dogs, I put on my
Let’s Get
Social 8 I looked at the clock again and it was ipod and begin to listen. I’ve listened to
5:08am, just five minutes after I had hundreds and hundreds of hours on the
woken up. Have you ever seen those topics of personal development, motiva-
Lesson of the
10 commercials about this amazing mattress tion, self-help, marketing, entrepreneur-
Month
where they place a glass full of wine on ship, fitness, and nutrition. It’s just fasci-
Ask top of it and there is a person jumping up nating to me to hear successful people tell
11 and down and the glass doesn’t even their stories, or to listen to the ideas in-
Giber move? Isn’t it amazing? Well, I don’t side a book, or learn from experts in a
MARKETING have one of those mattresses. The one I certain field of my interest. On one of the
IDEA 12 have is the equivalent of a water bed. audios I listened to yesterday, I heard a
Any sudden movement you make and the multi-millionaire saying that there were
PERFORMANCE
FOR LIFE
13 whole bed moves. So, even though I tried three types of people in this planet; 5% of
to be as quiet as possible, I had woken up the people are the ones that make things
DVD of the my wife. Naturally, she asked, “What’s happen, 15% of the people watch things
going on?” To which I immediately re- happen, and 80% of the people wonder
Month 15
plied, “I got an idea and I need to write it what the heck happened. Which brings
Workout down before I forget about it.” Being half Continued on page 3)
MULTI- awake herself she said, “What time is it?”
24
MILLIONAIRE
MINDSET

Visit My Blog: http://giberbecerra.tumblr.com

Giber’s Lifestyle Design Systems. Copyright 2010©
 P AGE 2
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 P AGE 3

(Continued from page 1) the “magic diet”, the “don’t exercise and lose 20 pounds
me to this point; those 5% of the people are the truly in 3 days”, and the get rich in 10 days campaigns. How-
successful ones because they share one of the biggest ever, THIS IS definitely for the people who are sick and
secrets to their success…they TAKE ACTION! tired of living a life of unhappiness, living pay check to
pay check, constant self-sabotage, not spending enough
How many times have we had great quality time with their family, not
ideas, but don’t actually do some- The ParentPreneur being able to buy the things they
thing about it. The world is filled want, not being in great health, work-
Mindset:
with great ideas. The problem is ing for others, people telling you
You already have everything you need
that there isn’t a shortage of ideas. what to do, not having a passion for
to get started. Focus on the things
The problem is however, that there what they do, not having a purpose or
that you DO have instead of what you
is a enormous shortage of people sense of direction in life, just living
willing to ACT on their ideas. It DON’T have. What is holding you like a zombie in life.
takes guts, discipline, perseverance, back? Let’s do a bit of a contrast here.
resiliency, and a lot of BALLS (for There are many people who have While not yet fully knowing what I
a lack of a better word), to act on been seriously injured or have been was going to write down on my com-
your ideas. That’s why a lot of peo- born with certain genetic conditions puter, I just had faith in my intuition
ple just prefer to take the “easy” that you might think will be a good and began typing. As I was typing,
road. And, you already know where excuse for them to quit. In spite of this quote from Zig Ziglar came to
the “easy” road leads to. Right? their conditions, they have managed my mind “You will get all you want
Well, if you didn’t know, it leads to to overcome these great obstacles in in life if you help enough other peo-
NOWHERE LAND. That’s where their lives to stay active and set an ple get what they want.” With that
people with great dreams and ideas example for everyone in the society. said, my clear mission is to touch the
hang out, but are too scared or in- If you compare yourself to ‘Team lives of 20,000,000 parents or future
timidated to make things happen.
Hoyt’ you have no excuses to take the parents within the next 10 years get
first step to start creating the life you what they want in life. My short term
I’m not going to talk to you nice
want and stay motivated to keep go- goal is to help 500 parents replace
about things here. I prefer to be as their full time income working for
ing.
blunt and transparent and telling it others by working for themselves.
like it is. Do you prefer somebody *To see the story of this father & son
who is telling you that it is going to team, you can go to this video here: In the next few moments, I’ll do my
be nice and easy and paint a beauti- http://www.youtube.com/watch? best at describing how I will achieve
ful picture of what you want to v=flRvsO8m_KI my objective.
hear? Or, do you prefer somebody
who is going to tell you how things The Mission…
really are? If you are a smart per- “God, grant me the serenity
To provide the finest success
son, which I’m pretty sure you are,
to accept the things I can-
methods, specialists, and plat-
otherwise you wouldn’t be reading
forms seamlessly integrated to ef-
this newsletter right now, you’ll not change, the courage to
fectively and ethically empower
choose the latter. change the things I can, and
parents to become happier,
Which brings me to my next point; the wisdom to know the dif- healthier, and wealthier.
this newsletter is NOT for people ference.”—Reinhold Niebuhr (Continued on page 4)

who are looking for the easy pill,

The PLACE for HAPPINESS, HEALTH, & WEALTH!

(Continued from page 3)

The Goals… The Parentpreneur’s System…

Through this mission my goals are to provide par-
ents and/or future parents with sustainable strate-
gies to become financially free, replace their full
time jobs working for themselves, create systems
that will allow them to spend more quality time
with their family, and put them in the best position
to attain their goals. I’ve found the only way to do
this is by applying a systems based approach.
Ralph Waldo Emerson has a quote that truly exem-
plifies this concept “As to methods there may be a mil-
lion and then some, but principles are few. The man who
grasps principles can
successfully select his
own methods. The man
who tries methods, ig-
noring principles, is sure
to have trouble.”
Methodology: A Sys-
tem Based Ap-
proach…
With so many meth-
ods out there it can
become difficult to see
the ‘forest from the
trees,’ but with the
proper systems in
place a person can have their tools and the toolbox
to contain them all. It is the toolbox or system that
is sustainable and as better methods are uncovered
the tools will change. Additionally, we need to
break the stigma that there is only one way to do
things and that you can’t have two different tools
that do the same job. There is a time and a place to
use different methods and in some cases people
will respond to one better than the other. For this
reason I am always open to new methods and
know my systems are in place to allow for efficient
execution of these strategies.
The PLACE for HAPPINESS, HEALTH, & WEALTH!
If you start a fitness program without a big-picture
lifestyle master plan, your probabilities of being
successful will be slim. If you don’t have a plan to
handle the demands of everyday life, to enhance
your life, you’ll never live the life you desire.
Known as the father of Japanese post-war indus-
trial revival and regarded by many as the leading
quality guru in the U.S., Dr. W. Edwards Deming
tells us that, “97% of all failure is due to the SYSTEM
and not the person.” One of the best examples of effi-
cient and effective
systems I can think of
is McDonald’s. Their
systems are so effec-
tive such that some-
one with very little
experience and with
no educational back-
ground can get the job
done impeccably. My
goal is to empower
people like yourself to
create effective and
efficient systems in
your life that will en-
able you to spend
more time doing the things you love.
In our lives, we are completely responsible of how
the systems of our own creation are helping or
blocking us from reaching our desired objectives.
Developing a system or systems that will allow us
to live the life we desire is key to achieving our
dreams. Therefore, we must have predictable and
efficient systems in our lives to achieve objectives
fast and to our advantage.
(Continued on page 7)

Lifestyle Design Systems
“Be careful what you wish for cause you just might
get it.” I’m pretty sure you’ve heard this phrase be-
fore. If you wish to spend more time with your
family, then creating a business which will enslave
you will not serve your goals.
For this reason, it is essential for us to build effec-
tive and efficient systems which will allow us to
support the lifestyle we desire.
Everyday, we are filled with tasks that consume our
day. However, not all tasks are created the same.
There might be some distracting mundane tasks
(i.e. wash dishes, take out the garbage, etc.) which
need to get done. These types of
tasks aren’t getting us closer to our
ultimate goals, but nevertheless
those tasks need to get done. Addi-
tionally, there are those tasks that
DO take us closer to our goals, yet
they are time consuming and dele-
gable. And finally, there are those
tasks that take you closer to your
desired objectives and that you en-
joy doing the most and which can-
not be easily delegable.
Think About the Type of Lifestyle You De-
sire
Before anyone could ever think about starting their
own business, it is important to consider the type of
lifestyle we wish for. Many times, people make the
mistake of starting a business thinking that this will
allow them to free up their time to live the life they
dream about. However, starting a business involves
many different responsibilities and therefore it de-
mands a completely different mindset.
When an individual is working for somebody else,
all they have to worry about is getting the job done
within the typical 9 to 5 time frame. When the day
is over, they stop thinking about their job and they
don’t have to continue worrying about it. It’s not
their responsibility.
On the other hand, a business owner, has a variety
of things he needs to worry about like; finding cli-
ents, keeping clients, finding vendors, keeping ven-
The PLACE for HAPPINESS, HEALTH, & WEALTH!
P AGE 5
dors, promoting, human resources, product crea-
tion, partnerships, paying bills, paying employees,
etc.
After the work hours are done, he can’t just stop
thinking about his business, like an employee
would do. An employee doesn’t have the responsi-
bility to pay any bills or make more profits. But, the
business owner needs to continue to think about a
multitude of things to keep his business running
successfully.
For this reason, if a business owner wants his busi-
ness to thrive, he needs to have a completely differ-
ent mindset than the employee.
However, in spite of having many
responsibilities, the smart busi-
ness minded individual works on
creating efficient systems to sup-
port the type of life he or she envi-
sions.
Here’s a simplistic view on how
the most successful individuals
manage to create businesses that
allow them to live their life on their own terms:
Create Systems—>Delegate Responsibility—
> Automate Processes—>then Celebrate
That’s pretty much how you should be thinking
about starting your own business.
On this section, I’ll be providing efficient and effec-
tive systems to allow you to free up your time by
delegating and automating those time consuming
tasks.
In the meantime, I recommend you read a great
book to help you start thinking in terms of sys-
tematizing. The name of the book is called The E-
Myth by Michael E. Gerber. This is the first book I
read on the power of systemizing your business.
In conclusion, by creating efficient and effective
systems you’ll be able to free up a lot of your time
and dedicate it to the things you love.g
 bootstrapping
re-source-ful-ness: the quality of be-
ing able to cope with a difficult
situation (thefreedictionary.com)
As anentrepreneur, you have to be
able to become re-
sourceful and find
ways to get things
done in the most
practical and ef-
fective way possi-
ble. When starting
out, you might not
have a huge budget
to spend money on
the different
things you might need to grow your
business. However, by spending little
to no money at all, there are so many
ways that you can get things done and
still get great results.
The Most Important Thing
All successful entrepreneurs started
with the most important and indispen-
sable thing...a vision of a big dream.
Once they had this vision, they didn’t
sit and wait for the “right” tools or
ideal resources. However, they had to
become resourceful. Starting from
scratch, many individuals had to, by
necessity, find creative and clever
ways to make things happen.
The “rags to riches” stories where or-
dinary human beings with practically
nothing, and/or very limited re-
sources, achieve great successes are
so many. Take for example Russia’s
richest man, Roman Abramovich, who was
an orphan. Steve Jobs, the genius be-
hind Apple success dropped out of col-
lege because he couldn’t afford tui-
tion. Oprah Winfrey spent her early
years living in poverty on her grand-
mother’s farm. These are just three
names of inspiring individuals and a
The PLACE for HAPPINESS, HEALTH, & WEALTH!
testament that you, whatever your cir-
cumstances, can accomplish great
things from practically nothing.
Abundance of Free & Low-Cost Resources
Nowadays, there is so much information
and resources, such as this newsletter
filled with great tools and ideas, on
how to find solutions to your chal-
lenges; many times in a cost effective
way.
The Bootstrapper
On The Bootstrapper’s Bible by Seth
Godin, he refers to the classic boot-
strapper as “entrepreneurs who are
working their butts off to start a
great business from scratch with no
(or almost no) money.”
On this Bootstrapping section, I’ll be
introducing hidden resources you’ll be
able to use to get your business
started and/or running successfully.
Every month I’ll be talking about
practical and smart ways you can make
profits from free to low-cost tools
that can potentially bring maximum re-
turns to your bottom line.
Many of the resources I’ll be reveal-
ing on this section are some of the
same tools successful and ultra-
successful parent entrepreneurs use to
run a thriving business that supports
their lifestyle.
Most importantly, not only am I expos-
ing phenomenal resources, the goal of
this section is to provide you the
type of tools that can also help you
automate your business. By automating
your business, you’ll be able to spend
more time doing the things you love,
like spending time with your family.g

(Continued from page 4)
If you think about it, we already have systems in
place in our daily lives. The manner in which you
do things in a habitual way is already ingrained in
your brain. Now, whether these “systems” of yours
are allowing you to reach your objectives or not it’s
a different story.
For me, it is no surprise that all successful people
have great systems in their lives operating on a
conscious or unconscious level. Hence, the first
step is to find people in our society which are al-
ready living the life you desire or are doing the
things you aspire to do. Next, you find out what
they do on a regular basis. Then, you model their
systems or habits as closely as possible.
With this program, a major goal is to find success-
ful people, identify what they have done and what
they are currently doing so that we can uncover
their systems and apply them into our lives.
But, I warn you. If you look at this system as just
another program, you will have a difficult time
producing long-term change. For this reason, I will
challenge you to think BIG. Think of this as an inte-
grated lifestyle system with four elements, the four
parts of what I call the PARENTPRENEUR ES-
SENTIALS: Mindset, Marketing, Lifestyle Design,
and Active Lifestyle. Each element will be essen-
tial and indispensable to obtaining the life you de-
sire. Let’s take a look at the Parentpreneur Essentials
a lot closer.
MINDSET:: For any significant change to take place in
our lives, it is absolutely necessary to build our lives
from the inside out, not just at the superficial level, like
so many other people tend to do. In other words, you
need to rewire your mindset so you can create significant
changes in your life. For this reason, I’ve decided to
The PLACE for HAPPINESS, HEALTH, & WEALTH!
P AGE 7
make the MINDSET one of my pillars in this system to
achieving true success in life.
It is my observation that, in order to be successful or ul-
tra successful, it takes a completely different mindset
than what a person currently has about themselves. De-
veloping the proper mindset will help prepare you for
living an exceptional and enriched life. The simple fact
that you are taking the time to read this suggests that
you have, to some degree, the proper mindset to make the
necessary changes in your life. But, to change your
mindset to that of prosperity, happiness, and abundance,
you cant’ just be willing, you must have a burning desire
to change.
When someone sets out to be different or think different
there will be resistance…a LOT of resistance. This resis-
tance does not only come from your own self. It also
comes from the people around you; friends, family, sig-
nificant other, peers, etc. Let me explain. We are crea-
tures of habit. We are so used to looking at things a cer-
tain way. There is a story about Christopher Columbus
when he arrived in America that the locals (Indians)
were not able to see the ships coming. It wasn’t that they
were not there. It was just that they had never seen some-
thing like that in their lives. Their brain wasn’t able to
process this information. In psychology, this type of phe-
nomenon has a name, it’s called a “schetoma.” I’ll give
you a familiar example. How many times your mother
did ask you to get them the salt from the cabinet and you
failed to find it? “It’s right there!” she tells you. To
which you answer, “Where the heck is it? I don’t see it!”
Then your mother comes and points at it saying, “Are
you blind or what?” Obviously, feeling stupid at the
situation you might ask yourself why I didn’t see that.
All this time, the salt container had been there in front
of you, but you didn’t see it.
Let me give you another example. Remember the day you
got a new car? All of the sudden, you saw that same car
everywhere you went. Right? That car had been there all
along. However, because you weren’t focused on that car
before, you weren’t able to see it.
The same thing happens in our lives. We have schetomas
all the time. It’s not that there isn’t opportunities out
(Continued on page 17)
 by Giber Becerra

Creating a Tribe Using Facebook

There used to be a time where it would be so difficult to
build your own brand. You needed a lot money to create
brand awareness and there were only so many mediums
through which you could get your message across. Nowa-
days, with the increasing amount of media and social plat-
forms like facebook, twitter, linkedin, and so many others,
it has become a lot easier to become your own brand.

However, in spite of the fact that it has become easier to

build your own brand, people still get overwhelmed and in-
timidated when they think about building awareness in a specific market. But, do you actually need to build brand
awareness within millions of people to be successful? It depends what your goals are. But, for the parent entrepre-
neur, one thousand true fans might be sufficient to create a great living.

For a more in depth article about true fans, I recommend you read Kevin Kelly’s article “1,000 True Fans” (http://
www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php ). Here’s what Kelly has to say about a true fan:
“A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200
miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the
low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print
editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug,
and the hat. They can't wait till you issue your next work. They are true fans.”

Moreover, I found another great article about 1,000 true fans on this blog Collective Thoughts: Social Media Think-
ing (http://collective-thoughts.com/2010/01/26/1000-true-fans/ ) where Glen Allsopp describes who your true fans
are. According to Allsopp, your true fans are the people that:
• Talk about you
• Promote your work
• Use your products / services with pride
• Feel like they are a part of your brand and your community

When you think of building one thousand true fans, instead of thousands or millions of fans, the task becomes less
intimidating and less overwhelming.

Leading Your Tribe

Not too long ago, I listened to an audio book by Seth Godin called Tribes. On his book, Seth discusses how becom-
ing a leader of your tribe (market) is indispensable to your business success. Godin defines a tribe as a group of peo-
ple connected to one another, connected to a leader, and connected to an idea that inspires their passion. He believes
that tribes give ordinary people the power to lead and create massive and positive change in our society. Godin
says, “...leadership is the best marketing tactic to any organization--a company, a school, a church, a job seeker.” As
human beings we have a need to belong, “to be part of a tribe, to contribute to (and take from) a group of like-
minded people. We are drawn to leaders and to their ideas, and we can't resist the rush of belonging and the thrill of
the new," he says.

Bottom line is, if we want real change in our business or businesses, we need to become real leaders of a tribe and
create unique bonding experiences within our community.

Through the multitude of social platforms, the web has broken the barriers for leadership. Facebook, like many other
social platforms, has made it easy for “aspiring tribe leaders” to build and nurture their own virtual communities.
With Facebook, people have the ability to create pages where people can interact and share their special interests.

Here’s a step by step process on how you can easily create your own page and start building your tribe.

Step #1: Open your facebook account and click on the “Home” tab.

Step #2: On the left hand side, you will see a several tabs. Click on “See more”

Step #3: You will see the “Ads and Pages” exposed. Click on it.

Step #4: On the left hand side, you will see “Pages”. Click on it.

Step #5: Click on “+Create Page”

Step #6: Begin building your page.

The PLACE for HAPPINESS, HEALTH, & WEALTH!


Patience Is a Virtue
Whoever came up with this “patience
is a virtue” saying must have defi-
nitely been under some serious pur-
suit of a worthwhile dream. Why do I
think so? Because why on earth would
people without a BIG worthwhile dream
get impatient about anything? They
have no real reason to become impa-
tient. They have no deadlines to meet
or any mapped out plan on how to get
to their desired goals.
On the other hand, people who are al-
ways looking to grow and in constant
pursuit of worthwhile dreams, tend to
be more susceptible to becoming impa-
tient.
The fact that we are always doing our
best to move towards our goals, makes
us impatient when we feel that we
aren’t doing that. For the most part,
I tend to be extremely patient with
myself and others. However, there are
times, where things seem to not be
going our way and frustration can
start to kick in.
Lately, I have been trying to meet
some deadlines on some projects I’ve
been working on. However, things
aren’t moving as fast as I expected.
Has this happened to you before?
Unless you have been living on a dif-
ferent planet, of course it has.
So, I usually go out for a walk with
my son at the park where there is a
beautiful and peaceful lake. You’ll
find people fishing, jogging, or just
walking around and enjoying the won-
derful scenery of the mountains in
the background. During these morning
walks, I tend to just be in the mo-
ment and let my mind just relax. I
just let my senses become acute to
listen, watch, smell, and feel the
environment in that particular mo-
ment. I’ve found that these types of
moments of complete serenity have
brought clearance and solutions to
issues I might be facing at that par-
ticular time.
The PLACE for HAPPINESS, HEALTH, & WEALTH!
P AGE 10
After being a bit frustrated, I took
a different approach to my situation.
I started asking questions to come up
with a better solution. Some of the
questions were as follows:
• “What can I do now to meet my dead-
line?”
• “What would happen if I don’t meet
the deadline?”
• “What is the lesson in this experi-
ence?”
• “What is this feeling of frustra-
tion trying to tell me?”
Asking these types of questions al-
lowed me to see things from a differ-
ent perspective. Most importantly, it
allowed me to relax a lot more about
the situation. I realized that the
only thing I was getting accomplished
by getting frustrated was to delay
the project even more. Instead, I be-
gan to see what were the most impor-
tant things that needed to get done
and how I can delegate some of the
tasks to be completed a lot faster. I
realized I was trying to do too many
things on my own, when I could get
somebody else to get it done a lot
faster than I ever would.
Indeed, patience is a virtue that al-
low us to think clearer about our
current issues. Ironically enough,
the more we practice being patient,
the more we get things done. I have
found this to be true in my life.
Next time you find yourself getting
frustrated because things are not go-
ing your way, realize that the solu-
tion is on its way. By being stressed
and developing frustration and anxi-
ety you are in essence delaying this
process. The world has its way of
giving you solutions to problems.
But, we must be patient and EXPECT
the solution to show up. The solution
might not be in the way you expected
it, but I can assure you that the an-
swer will be there in some form or
another. When the idea or solution
comes to you, be sure to act on it
quick. The universe loves speed.g
 Q&A
Ask Giber!
This section is pretty straight
forward.
You ask me questions about
your particular situation and
I’ll give you an answer to the
best of my knowledge.

This can be any question on

marketing, product creating,
systems, branding, social me-
dia, time management, or
anything related to helping
you create your ideal life-
style.

If you have an interesting

question you’ll like to ask, facebook.com/giberb
you can email me at
giberb@gmail.com with the
SUBJECT:
Ask Giber

Or you can also send me a

question via my twitter
@giberbecerra or
D O Y O U H AV E A N I N T E R E S T I N G Q U E S T I O N Y O U ’ L L L I K E
TO ASK ME? SEND ME AN EMAIL TO GIBERB@GMAIL.COM

On this section, I’ll be exposing practical exam-
ples and tips on how to get on the ball game
with marketing your own business.
As I’ve discussed before, your number one pri-
ority as a Parentpreneur should be of market-
ing your own business.
You should look at yourself as the marketer of
your business and become a
real student of it as well. I’ll be
explaining more about why it is
absolutely necessary that you
become the “Chief Marketing
Officer” of your business later.
In the meantime, just know
that nobody else is going to be
a lot more interested in the
success of your business than
you are.
MARKETING WEAPONS
Like the real weapons used on war, there are
so many different kinds of them. Similarly,
there are many types of marketing weapons
that can be used in a business, one no more
important than the other.
Within this segment, I’ll be introducing different
types of marketing weapons (online or offline)
and show you practical and profitable ways
that you can benefit from.
WORD OF CAUTION
If your business only depends on one type of
marketing, your in a really bad spot. I agree
with marketing guru, Dan Kennedy, when he
says that the number one is the worst number
you can have in a business. What you really
want to do is use multiple ways of attracting
prospects to your business. Whether this is
through print advertising, audio, video, or any
other form, you should be proactive on this.
The more the better. The goal here is to
P AGE 12
spread your message in multiple forms to your
main target audience.
CONSTANT INTERRUPTIONS
We are constantly being interrupted by differ-
ent types of messages throughout the day. For
this reason, we have become a lot more selec-
tive of the types of messages we want to pay
attention to. Additionally, our attention span
has significantly decreased over
the years as a consequence of in-
formation overload.
Therefore, we need to make it eas-
ier for our target market to be ex-
posed to our message in in multi-
ple forms. Somebody might be too
busy to stop and read something,
but they can listen to your promo-
tional interview as they are driving
to work. Additionally, your market-
ing message must stand out! It
must be OUTRAGEOUS AND REMARKABLE.
What would you do if you were driving on the
countryside and all of the sudden you saw a
purple cow? On his book, Purple Cow, Seth
Godin says that the key to success is to find a
way to stand out—to be the purple cow in the
field of monochrome Holsteins. People are no
longer easily distracted by a marketing mes-
sage. They have become immune to the infinite
marketing “interruptions” in their lives. For this
reason, your marketing needs to take on a dif-
ferent approach. It cannot, it must not, be the
same old marketing everyone is doing.
If your goal is to attract more customers, build
a solid business, and enjoy the fruits of your la-
bor, you have to become a student of market-
ing. With every issue of the The Parentpre-
neurs’ monthly newsletter, you’ll get ideas on
how to create your own “purple cows” and be
way ahead of your competition.g
 PERFORMANCE FOR LIFE
EXERCISE IDEA OF THE MONTH

#2 Reverse Squat Throws

A Rock-y Workout For A
Rock Solid Body!
There is a great trail close to where I live, and once in a while I
get to go out there and enjoy a nice little jog or interval run out
in nature. However, in this particular day, I turned my jog into a
fantastic workout with just the use of what mother nature was
providing me, or what I like to call “The Elements.”

As I looked around, there were so many different creative things Procedure:

I could do, but one object or objects got my particular attention.
There seem to have been an abundance of heavy rocks around
this trail! So, I decided to do a quick & powerful workout with
just these rocks.
Bring your hips back to load your legs and bring the rock down
between your knees. Then, proceed with an explosive move-
ment upwards. At the same time, you will release the rock with
a powerful scooping movement and looking to throw the rock as
far and as high as possible. Let the rock come to a rest after re-
lease. Continue this exercise for the prescribed amount of repe-
titions.

#3 Side Throws

Procedure:
Start with both feet shoulder width apart. Assume an athletic
stance by bending your knees slightly, bringing your chest for-
So here’s what I did: ward, maintaining your back straight, and keeping your weight
#1 Squat Throws on the balls of your feet.
Bring the rock towards the right side of your hips. Then, perform
a powerful forward throw by rotating as hard as possible. As you
are rotating and releasing the
rock, you will be simultane- Continued On Page 9

Procedure:
Bring your hips back to load your legs. Then, proceed with an
explosive movement upwards. At the same time, you will re-
lease the rock with a powerful pressing movement and looking
to throw the rock as far and as high as possible. Let the rock
come to a rest after release. Continue this exercise for the pre-
scribed amount of repetitions.
 Continued From Page 7
Success Corner! ously extending and rotating your hips, and pivoting your back
foot inwards. Continue this movement for the prescribed
It Is Up To You amount of time. Repeat on the opposite side.
By Jim Rohn

One of the first things successful people realize is the old adage, "if it is to be, #4 Shot Put Throw
it is up to me." That is, for you, the fact that your success and your course is Procedure:
up to you. This doesn't mean that you do it all alone. It simply means that you
take responsibility for your life and your career.

Too many people today look at opportunity and figure it is up to someone else
to make sure they get it. They look at financial security and hope that the gov-
ernment will make sure they live safely in retirement or in case of disability. They
wait and wait, figuring that it is up to someone else. And then the wait is over,
and it is too late to do anything. Their life is over and they are filled with re-
gret.

This isn't true for you however. You know that you must take responsibility for
your life. It is up to you.

The fact is that nobody else is going to do it for you. You must do it yourself.
Now, some people may say, "Jim, that's a lot of responsibility." But here's what I
think, that is the best news you can ever hear. You get to choose your life.
Hundreds of millions of people all around this world would give anything to
live in the situation you do just for the chance to have the opportunity to take
control of their destiny. "It is up to you" is a great blessing! Here's why:
1. You get to chart your own destiny. Maybe you want to start a small business
and stay there. That's great because you can choose that. Maybe you want to
create a small chain of stores. Maybe you want to have a net worth of $100
million. That's okay too. The idea is that you get to choose. You can do what-
ever you like. Different people have different dreams and they should live them
accordingly.
2. You can reap what you sow. Sleep in and go to work late and reap the re-
turn. Or get up early and outwork the others and earn a greater return. Place
your capital at risk and earn a return or place it at greater risk and perhaps
reap a greater return. You decide what you will sow and thus what you will
reap.
3. No one else can stop you from getting your dream. Yes, there will always be
things that come up and people who may not like what you are doing, but you
can just move on and chart your own course. There is great freedom in that.
4. You experience the joy of self-determination. There is no greater pride than
knowing you set your mind on something and accomplished it. Those who live
with a victim mentality never get to experience the joy of accomplishment be-
cause they are always waiting for someone else to come to the rescue. Those
who take responsibility get to live the joy of seeing a job well done.
Let me ask you a question: Where will you be in 5 years? 10 years? Or 25
years? Do you know? Do you have an idea? Have you ever dreamed about it or
set a goal for it? Are you willing to take responsibility and recognize that, "It is
up to you?"
Bring the rock towards your left side. Then, perform a power-
ful movement upwards with your left side. As you are bringing
the rock up, extend your hips up and release the rock. Con-
tinue this movement for the prescribed amount of time or
reps. Repeat on the opposite side.
Recommendations:
Do each exercise 1-2 sets for 6-8 reps.
Make sure there is no one close as you are throwing the rock
and perform the exercise with great caution and at your own
risk.g
By: Giber Becerra, CSCS
“Let me tell you something you already know. The world ain't all sun-
shine and rainbows. It is a very mean and nasty place and it will beat
you to your knees and keep you there permanently if you let it. You,
me, or nobody is gonna hit as hard as life. But it ain't how hard you
hit; it's about how hard you can get hit, and keep moving forward.
How much you can take, and keep moving forward. That's how win-
ning is done. Now, if you know what you're worth, then go out and
get what you're worth. But you gotta be willing to take the hit, and
not pointing fingers saying you ain't where you are because of him, or
her, or anybody. Cowards do that and that ain't you. You're better
than that!.” ~Rocky Balboa

You will be wherever you decide to be in those timeframes. You decide. It is up

to you.

And that is very exciting!

To Your Success,
Jim Rohn

To learn more about Jims best-selling books including Twelve Pillars co-
authored with Chris Widener as part of our special offer for this week. For
more information, go to http://livelife.yoursuccessstore.com or call 877-929-
0439.
 DVD of the Month
Workout

MOVEMENT PREP
1. Knee Hugs
2. Lunge & Twist
1
3. Straight Leg
4. Lunge Stretch
5. Split Squats
6. Standing Leg
Stretch

P4L 30-60 METABOLIC CIRCUIT

This is an explosive and intense cardio workout with a 1:2 work to rest ratio. In this case, it’s 30s of work followed by
60s of active recovery. Repeat 4 x for 1 circuit—taking a 1-2 minute break—then repeating again for 4 times—so full 2
rounds. Here are the flows for Workout A & Workout B:
Recommendations: Perform Workout A on Monday & Thursday. Workout B on Tues-

WORKOUT A
30s Step Out Squats
60s Jumping Jacks Upgrade your
30s Squat to Press membership &
60s Jump Rope become a Peak
30s Front & Lateral Raises
60s Jumping Jacks
Performer In-
30s Push Ups sider’s Circle
60s Jump Rope member &
Rest 1-
1-2 Minutes & Repeat
view these ex-
WORKOUT B ercises on our
30s Lunges
monthly
60s Side to Side Jumps
30s Superman DVD’s!
60s Step Ups
30s Pike Press
60s Side to Side Jumps
30s Sit Ups
60s Step Ups Email:
Rest 1-
1-2 Minutes & Repeat giberb@gmail.com
The PLACE for HAPPINESS, HEALTH, & WEALTH!
 P AGE 16

Welcome to our newest members this month! This Month In History!

The Place for HAPPINESS, HEALTH & WEALTH!
October 1 1971, Walt
Here is a list of new members who joined the ranks of THE PARENTPRENEURS Insiders’ Circle in the past month. Disney World, Orlando,
Fl, opens.

October 4, 1822, Ruth-

IN THIS SECTION, I’LL LIST erford B. Hayes 19th
Presidents Birthday.
THE NEW MEMBERS WHO JOIN
October 5, 1905, Ray
OUR AWESOME COMMUNITY! ARE Kroc, founder of McDon-
ald’s Birthday.
YOU NEXT? October 9, 1940, John
Lennon’s Birthday.

Kamilo’s Korner! Here’s my son’s section called “Kamilo’s

October 11, 1975, Sat-
urday Night Live pre-
mieres.

October 14, 1890,

Korner!” (Korner spelled purposefully incor- Dwight Eisenhower’s
rectly). In case you didn’t know, Kamilo (aka Birthday.
Kamillionaire) is our first baby. It has been a October 17, 1979,
wonderful and magical five and a half months Mother Teresa of India
with our little one! was awarded the Nobel
Peace Prize.
Kamilo Eats Banana for
the First Time! October 25, 1881, Pablo
Picasso, artist Birth-
This is one of the best things of living life on day.
your own terms...You get to experience the
October 27, 1858, Theo-
“firsts” of your baby.
dore Roosevelt, 26th
President’s Birthday.
So, not really knowing what to expect, we took a small spoon and de-
October 29, 1863 Inter-
cided to give Kamilo his first taste of a banana. It was hilarious! At national Committee of
first he didn’t know what the heck was go- the Red Cross is
ing. But after his first taste, he wanted founded.
more of it. He started moving his hands and October 30, 1735, John
feet like crazy just wanting to get some Adams, 2nd President’s
more of that mysterious substance. Birthday.
Ever since then we’ve been giving him some October 30, 1938 Orson
other foods and he seems to love it! Wells panics nation
with broadcast of “War
of the Worlds.”
Do you remember what was the first type
food your baby had? Send me your com-
ments at giberb@gmail.com

The PLACE for HAPPINESS, HEALTH, & WEALTH!


(Continued from page 7)
there to help you become successful. It’s just that you are
not trained to see these opportunities and so your brain
doesn’t register them as such. Just like the Indians who
could not see the ships of Christopher Columbus.
It is not that other people don’t want us to be successful.
It’s just that they don’t see themselves as successful and
they are afraid that you too might fail and get hurt. But
you know what, such is life. It’s not how many times you
fall down, it’s about how many times you get up and
move forward.
There’s a scene from one of my favorite movies of all
times called the “The Pursuit of Happyness”, spelled
with a ‘y’ on happiness, which seriously impacted my
life. I get goose bumps every single time I see this scene
and it goes like this:
Christopher Gardner:
Gardner Hey. Don't ever let somebody tell
you... You can't do something. Not even me. All right?
Christopher:
Christopher All right.
Christopher Gardner:
Gardner You got a dream... You gotta pro-
tect it. People can't do somethin' themselves, they wanna
tell you you can't do it. If you want somethin', go get it.
Period.
On a similar note, I would like to share with you one of
my favorite quotes called the MAN IN THE ARENA by
Theodore Roosevelt:
“It is not the critic who counts; not the man who points
out how the strong man stumbles, or where the doer of
deeds could have done them better. The credit belongs to
the man who is actually in the arena, whose face is
marred by dust and sweat and blood, who strives val-
iantly; who errs and comes short again and again; be-
cause there is not effort without error and shortcomings;
but who does actually strive to do the deed; who knows
the great enthusiasm, the great devotion, who spends
himself in a worthy cause, who at the best knows in the
end the triumph of high achievement and who at the
worst, if he fails, at least he fails while daring greatly.
So that his place shall never be with those cold and
timid souls who know neither victory nor defeat.”
Let me ask you this…and I would like you to be honest
with yourself. Are you the type of person who watches
from a distance, laughs and criticizes people for their
mistakes and failures? Or are you the type that actually
takes action regardless of what other people think and
The PLACE for HAPPINESS, HEALTH, & WEALTH!
P AGE 17
regardless of the outcome?
I rather be the person in the “arena” who fails and fails
and gets up again and again in pursuit of their dreams. I
rather be the person who is courageous enough to face
their fear and dares to be somebody instead of nobody. I
rather be the person who gets criticized than to be some-
body which people don’t have anything to say about. I
rather be a remarkable person than to be ordinary. I
rather be living my own life than living the life in the
shadow of somebody else. I rather be living life on my
own terms than my life on somebody else’s terms. I
rather dream BIG or not dream at all. I rather live life
in a way that inspires and motivates people around the
globe. Most importantly, instead of just having others
tell me what life is like, I rather live life. I ask you
again, which one would you rather be? If you rather be
the man in the ‘arena’, this is the place for you! The rea-
son why I’m creating this platform is to build a tribe
where like-minded individuals will get to meet. There is
only a few of us who dare to THINK BIG! However,
these are the very same people who make GREAT
changes in the world. So I ask you, I plead to you, don’t
deprive yourself, family, friends, and the world your
true greatness. The world needs people like you, heck I
need you, to step up and lead. Don’t settle for small. You
know what…let me rephrase that…don’t settle for any-
thing! You are powerful beyond measure…
“Our deepest fear is not that we are inadequate. Our
deepest fear is that we are powerful beyond measure. It is
our light, not our darkness that most frightens us. We
ask ourselves, Who am I to be brilliant, gorgeous, tal-
ented, fabulous? Actually, who are you not to be? You
are a child of God. Your playing small does not serve the
world. There is nothing enlightened about shrinking so
that other people won't feel insecure around you. We are
all meant to shine, as children do. We were born to make
manifest the glory of God that is within us. It's not just
in some of us; it's in everyone. And as we let our own
light shine, we unconsciously give other people permis-
sion to do the same. As we are liberated from our own
fear, our presence automatically liberates others.”--by
Marianne Williamson
LIFESTYLE DESIGN: The typical way people
choose to live their life is by working for a company
(Continued on page 18)

(Continued from page 17)
for many, many years until they retire. They decide
to wait for those long years until they decide they
want to ‘live the life’ they dreamed of. This great life
could mean traveling, spend more time with family,
volunteer, start a hobby, and many other things.
However, doing the things you love to do, don’t
have to be postponed 30, 40, or 50 years for you to
retire. Especially nowadays, living the way you want,
wherever you want, with whomever you like, is pos-
sible and within your reach. Why wait these many
years when you can live that life now?
Lifestyle design is about planning how you want to
live and build a system or systems to fulfill your
plan. It’s about living life on your own terms and not
accepting the status quo. It’s about doing unconven-
tional things that make your life better.
Several years back, I read The 4-Hour work Week:
Escape 9-5, Live Anywhere, and Join the New Rich
by Tim Ferriss. On this book he defines the concept
of lifestyle design as well as the type of people who
are doing it (which he refers to as the New Rich):
“The New Rich (NR) are those who abandon the de-
ferred-life plan and create luxury lifestyles in the
present using the currency of the New Rich: time
and mobility. This is an art and a science we will re-
fer to as Lifestyle Design (LD).”
If I gave you a million dollars with only one condi-
tion, would you accept it? Of course you’ll want to
know what that condition is. Is that right? Here’s
the condition; you are not able to get out of your
house for 10 years. How does that sound? I really
don’t think you’ll take that million dollars. Why is
that? Isn’t that what you want? Actually, we are not
necessarily interested in the money, but we are in-
terested on what money allows us to do. We want to
feel alive. We want to be doing the things that we
are passionate about. Ultimately, we want freedom.
P AGE 18
But, why is it that more people are not living the life
they want? Simply put, because they have been
trained to do so. People feel that there is a “need” to
be working a dead end 9-5 job without a choice.
However, there is a better way!
Most people get through their days on a “sleep-
walking” mode and with a false sense of accomplish-
ment. Although we are living in a fast pace society,
performing tasks at a furious pace, we are not mov-
ing forward on our dreams, or at least a great major-
ity of people aren’t. What have you done each day to
move you closer to the life you deserve? Not just in
your job, but in terms of making yourself into the
person you want to be? The goal of the Lifestyle De-
sign pillar is to get you closer to living the life you
deserve. Only you know what your ideal life looks
like and it’s just a matter of structuring a plan that
fits your lifestyle. As you know, there isn’t just one
way to get to your goals. Because there are so many
ways to design a lifestyle that meets your needs, I’ll
be providing you with a number of techniques for
designing your optimum lifestyle.
Here’s the million dollar question by Tim Ferris:
“How can one achieve the millionaire lifestyle of com-
plete freedom without first having $1,000,000?” Pre-
cisely, this is the objective of the Lifestyle Design
pillar. To help you achieve this millionaire lifestyle, I
will focus on giving you practical ideas and strate-
gies to help you on this journey, even though you
aren’t yet one. If you are smart and clever, I’m abso-
lutely certain you’ll find something you’ll be able to
model and make it work in your own life. Bottom
line, if you design your life, society will design it for
you. What do you prefer? Lifestyle designers think
about possibilities, many times unorthodoxly. My
goal is to help you achieve yours. Through my own
personal life journey, strategies, tips, resources, ma-
terials, news, etcetera, I will teach you how to dra-
matically change your life.
(Continued on page 20)
 P AGE 19

ATTENTION: Parents, Single Parents, Future Parents

“Discover The Drop-Dead Simple Program For Taking
Your Financial Life To The Next Level WITHOUT Losing
Quality Time With Your Family Or Spending Thousands
Of Dollars On Money Making Scams!”
Best Part? It’s That The ParentPreneur Insiders’ Circle Membership
Designed To Empower Parents, Single Parents, & Future Parents To
Replace Their Full Time Monthly Income Working For Themselves &
Live The Life Of Their Dreams —Is Now Available For You!
Giber here. If you haven't’ jumped on this, then this is your
chance! You see, I run my own business and coach exclusive
clients for premium fees. I know what works and what doesn’t.
And I know where people fail to get the results they want.

Here are some of them: creating a lifestyle design plan, un-

cover hidden marketing asset opportunities, getting motivated
and staying motivated, and getting the right support system
around them. Not to mention trying to find the best program or
system that’ll help them with their needs. Who has time for that,
right?

Well, not too long ago I sat down in contemplation and asked
myself the question, “How can I create a results-driven system
that absolves ALL potential reasons for failure?”

Then I had an “Ah-Ha” moment. I had figured it out! I accidentally stumbled upon a solution to my
question. I knew I had to call it a cool name so I decided to name it: The ParentPreneur Insiders’ Cir-
cle!

So the question I have for you is this:

Why Try To Figure It Out For Yourself & Why
Continue To Spend A Lot Of Money When You Can
Try My System To Help You Be Happier, Healthier, & Wealthier?
Just imagine if you could live the life you dream about, spend more quality time with your family,
have more time for yourself, make more money, find a sense of direction, have a reason to be in life,
and look great, in just a short period of time and without spending a fortune!

So what are you waiting for? Just email me below and let me know why you deserve to be a part
of our Insiders’ Circle today, right now, while it’s still hot on your mind! And join our group of like-
minded individuals to get real results!

The PLACE for HAPPINESS, HEALTH, & WEALTH!


(Continued from page 18)
ACTIVE LIFESTYLE: What does this pillar have to
do with living the life we want? EVERYTHING!
Your main transportation vehicle is your own body.
And guess what? In order to maximize its perform-
ance, this vehicle needs to be taken care of. You
can’t expect to put forth 100% effort into your busi-
ness, family, projects, and friends with a body that
is just functioning at 70%. This might be obvious to
you, but this is how a lot of people expect to get
great results without first taking care of themselves.
Being active and fit is vital to anybody’s success.
Therefore, this is why living an Active Lifestyle is
one of the Parentpreneur Essential on this sys-
tem.
There is a huge problem nowadays with people
watching too much television and spending too
much time over the internet. According to the U.S.
Bureau of Labor Statistics (BLS), the results re-
leased in 2009 from the American Time Use Sur-
vey (ATUS), the leisure activity that occupied the
most time was watching television. On a different
note, the Harris Interactive poll, released on De-
cember 2009, found that 80 percent of U.S. adults
go online, whether at home, work, or elsewhere.
Those who surf the Net spend an average of 13
hours per week online, but that figure varies widely.
Twenty percent are online for two hours or less a
week, while 14 percent are there for 24 hours or
more.
With the number of people surfing the web and
watching television, it is no surprise that lack of ex-
ercise and obesity continues to rise. For this rea-
son, creating a plan that will integrate exercise ac-
tivity into our daily lives is even more important to-
day than it ever was. Because exercising has so
many positive mental and physical benefits in our
bodies, it is without a doubt an important piece of
our system. Personally, I make exercising a priority
in my life and usually set aside at the very least fif-
The PLACE for HAPPINESS, HEALTH, & WEALTH!
P AGE 20
teen minutes to invest in my body. You might think
you need a full hour or two to exercise. Nonsense!
Even if you are really busy throughout the day, I
don’t see why you can’t squeeze in fifteen minutes
to exercise.
Below are just quick excerpts from the book I wrote
on fitness called Performance for Life: Your Start
to a Long-Term Active Lifestyle
Start Small, Win Big
Start where you are and not where you want to be.
If you are not used to living an active lifestyle start
small. Little is better than none and just focus on
today and not tomorrow or next month. Let go of
the expectations of creating big results and let’s
start to focus a lot more on the process. Instead of
thinking about losing a certain number of pounds,
or shedding off x number of body fat percentage, or
any other results oriented thinking, focus more on
the daily tasks that need to be completed, such as
performing a strength workout on Tuesday morning
at 7:00am for 45 minutes. This is more process-
oriented. If you become consistent at completing
these tasks, the results will come. By focusing on
the results, if we don’t see the immediate results
that we expect, we quickly become discouraged.
Expect to take small steps every day and you will
enjoy the process even more. Let go of the need to
obtain results.
When starting the program, your goal is to start at a
slow pace and taking your time to get warmed up.
You can start picking up the pace as you make
your way into the workout. As your body gets con-
ditioned and as your stamina improves, gradually
increase the amount of intensity and possibly the
time you exercise.
Starting and exercise program may not be the easi-
est thing to do for many people. But it doesn’t have
to be an overwhelming experience. By starting
(Continued on page 21)

(Continued from page 20)
small, pacing yourself, and planning ahead, you
can begin a healthy lifestyle and be on your way to
a more fulfilling life.
You Already Have Everything You Need to Get
Started
There is this mentality that you need a gym in order
to get a great workout. Many times, the gym is
seen as the only place you can exercise and main-
tain a healthy lifestyle. However, it is completely
fine to keep an active lifestyle where ever you are,
with whatever you got available. Many times we
make up excuses and never get things started. In
order to get something going, we feel that we need
this or we need that. Some examples of this will be:
I don’t have a gym membership
I need weights
I don’t have a heart rate monitor
I don’t have workout clothes
I need a workout partner
The list of “needs” could go forever. However, let
me tell you that you have no excuses to get an ac-
tive lifestyle going. You already have all the tools
you need to exercise and be active. You don’t need
any high tech equipment or gear. You don’t need
any special shoes or gym memberships. You don’t
necessarily require a partner or a personal trainer.
“Don’t wait until everything is just right. It will
never be perfect. There will always be chal-
lenges, obstacles and less than perfect condi-
tions. So what. Get started now. With each step
you take, you will grow stronger and stronger,
more and more skilled, more and more self-
confident and more and more successful.”
~Mark Victor Hansen
All that you need is within your reach. All you need
is deep commitment to get better and obtain a bet-
ter lifestyle. Your exercise program doesn’t have to
be complicated. You can put on your old shoes and
use the outdoors as a gym. You will need some
creativity to add some exercises and this program
The PLACE for HAPPINESS, HEALTH, & WEALTH!
P AGE 21
will give you plenty of ideas. You will be able to im-
plement some of this ideas at the park, hotel, or at
the comfort of your home. So, get out there and
make the world your personal gym!
MARKETING: According to Robert Allen, on his book
Multiple Streams of Internet Income, he defines Market-
ing as the science of encouraging interested people to buy. This
is one of the most critical elements in this system. With-
out it, you can have the greatest product, service, or
idea, but if you have poor marketing nothing else mat-
ters. To the contrary, you can have the worst product,
service, or idea, with a powerful marketing strategy and
you can be really successful. With this pillar, I will fo-
cus on giving you strategies and solutions to help you
find your right market (audience), ask people what they
want, communicate the right message to your hungry
market, deliver the message through multiple mediums,
and give them what they want.
One of the best and most successful marketers of our
time and the person who I consider one of my greatest
mentors, Dan Kennedy, developed the famous Market-
ing Triangle. This triangle is comprised of Message—
Market—Media.
Most beginners will spend the greatest percentage of
their time finding or creating a product first. Then, they
will go out and find that ideal client. But, one of the
greatest mistakes people make is to develop a product
first, then create a marketing piece (media) with some
form of message to try to find and attract a big market.
However, the way this Marketing Triangle works is you
first define a target market (the more ‘niched’, or rele-
vant to a small group of people, the better). Then, you
find out as much information as possible from this small
group of people by asking important questions. For ex-
ample: What keeps them up at night, what are their big-
gest pains or fears, what their current needs and desires
are, what do they want, what are their hobbies, what
types of magazines or books do they read, and other
relevant questions.
(Continued on page 22)

(Continued from page 21)
Once you have established your target market and dis-
covered their needs you develop a message that speaks
directly at them. Gary Halbert, one of the best copywrit-
ers of all time talks about how you need to find a starv-
ing crowd. For example, if you are thinking about open-
ing a pizza place, you’ll be a lot more successful if you
are closer to a place where people are most likely to be
attracted to your marketing message. Where would you
find a starving crowd for pizza? A great answer to this
question would be a college campus.
Moreover, once you attract your ideal customers, you
then need to find a way to continue to profit from the
customers that know and respect you. When you really
think about it for a second, who would be the most
likely person to buy from you? Is it somebody who
doesn’t know you or somebody who has already bought
something from you in the past? You already know the
answer to this one. But, how do we continue to get more
profit from you current and past customers? The famous
marketing guru, Jay Abraham, says that when you boil
down business, an entrepreneur should try to master
these three activities: 1) To increase the number of cus-
tomers 2) To persuade these customers to buy more in
their initial order 3) To encourage these customers to
buy more frequently. I would also add these two other
important things to maximize profits, a) To add more
products or services to your business and b) To increase
the number of referrals.
Within this Marketing pillar, I will show you many dif-
ferent strategies to help you become a master of these
activities and improve your profits. There are so many
different ways to increase your income, but I’ll be re-
vealing to you the best strategies that will help you get
there faster.
Ultimately, this system will not work for you if you fail
to take action. IMPLEMENTATION of ideas is what
separates ordinary from extraordinary. You might think
that only “gifted” people are the ones who actually get
ahead in life. However, you might be surprised to find
P AGE 22
out that there are so many successful people that are not
really smart at all, but made the decision to get commit-
ted and take action. Again, there are so many people
with great ideas in this world. But, very few individuals
make the decision to take action.
People say that “90% of success is just showing up.”
But, I truly believe that only 5% of people actually show
up. Additionally, there are even fewer people who have
what it takes to live life on their own terms. This is why
I created this system; to build a tribe of parents, single
parents, and future parents who are determined to live
life on their own terms. This is not a place to whine or
complain. This is a place of possibilities. This is the
place to think of BIG, huge, hairy, and scary dreams. If
you KNOW (I didn’t say if you THINK) you belong to
this tribe, then this system is definitely what you were
looking for all of this time and it will change your life
forever. But I do warn you that getting this information
will be attributed to 10% of your success. The other 90%
of success belongs to your ability to take quick action.
If you are living a stagnant life, you can’t attribute this
to your parents, economy, or the planets. You are re-
sponsible for the way you live your life. But, let me tell
you that you are not alone on this. Many people are
“stuck” in the usual routine.
Well, I’ve got GREAT NEWS for you.
If your business and personal energy hasn’t been great,
and you’re ready to jumpstart your growth again—both
financial and personal—this is the place for you.
Think about it: If you keep doing the same old thing
you’ve been doing, you’re going to keep getting the re-
sults you’ve been getting.
So join me and others on this journey of living your best
life!gggg
To continue to receive this newsletter, just send me your
info (name, email, and address) at giberb@gmail.com
 P AGE 23

The ParentPreneur Insider’s Circle Benefits

Silver Membership Peak Performer
1. The ParentPreneur Membership

LADDER OF SUCCESS
Monthly Newsletter-Online *Includes all Gold Benefits
2. Discounts to Future PLUS…
Events, Workshops, & Semi- 1.The Performance for Life
nars DVD of the Month

Diamond Membership
Gold Membership *Includes all Peak Performer
1. The ParentPreneur Benefits PLUS…
Monthly Newsletter-Online 1. Three 2-day Mastermind
2. Insider’s Circle Monthly Meetings Throughout the Year
Audio (TBD)
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Circle Events Consulting Throughout the Year
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Coming Soon!

Top Songs Of The Month To

PUBLISHER & EDITOR
GIBER BECERRA
The ParentPreneur
Should you wish to communicate
with Giber’s office directly con-
cerning consulting or membership:
PHONE: 480.GIBER.01 (480.442.3701)
9-5pm MT Monday through Thursday,
Listen To While Working Out
Every month I’ll be picking my top
ten songs to listen to while working
out.
There are many studies that show
that listening to music while working out has
many benefits. Some of the advantages of listen-
ing to music are increased focus, improved work
productivity, & better mental relaxation.

Of course, it is essential to pick the right music.

FAX: 602.354.5992 So, here’s my top ten for this month.

EMAIL: giberb@gmail.com 1. Love The Way You Lie (ft. Rihanna)-Eminem

2. Dynamite-Taio Cruz
*If your email is in regards to your membership, type MEM- 3. Lose Yourself-Eminem
BERSHIP on the email’s headline. If your email is in regards 4. In Da Club-50 Cent
to consulting type CONSULTING on the email’s headline. 5. DJ Got Us Fallin’ in Love (ft. Pitbull)-Usher
6. Rock Your Body-Justin Timberlake
MAILING ADDRESS: 7. Cooler Than Me-Mike Posner
The ParentPreneur 8. Ridin’ Solo-Jason Derulo
8116 S 6th Ave. 9. Hey Ya! (Radio Mix/Club Mix)-OutKast
Phoenix, AZ 85041
10. Hot in Herre-Nelly
The Back Page
MULTI-millionaire MINDSET
You’ve probably taken some courses, listened to au-
dio books, read books, assisted seminars, or work-
shops on wealth accumulation, but there hasn't been
any major changes in your life. Additionally, you
might have watched “The Secret” several times, but
still nothing. You keep getting the same mediocre
results over and over.
Have you ever wonder why, no matter what you do,
you are still in the same financial situation? Have
you asked yourself why people remain stagnant in a
certain salary year after year without any particular
explanation?
On his book, The Millionaire Mindset by T. Harv
Eker, he talks about how we keep constantly getting
the same unwanted results again and again. Accord-
ing to the author, here’s how it works:
Thoughts—>Feelings—>Actions—>Results
Thoughts create our feelings, feelings determine our
actions and our actions determine our results. If you
really stop and think about this, it makes complete
sense. Let’s say you are about to give a speech and
you have thoughts of fear. Consequently, your feel-
ings of fear will affect the way you present your
speech. As a result, your speech will not be as great
as you would have liked.
Here are some questions for you in regards to
money:
• Do think that rich people are greedy or evil?
• Do you think about just having enough money
to live comfortably?
• Are you fearful about too much money and at-
tracting many problems as a result.
The way you’ve answer this questions is in direct
proportion to your general thoughts about money.
Where do Thoughts Come From?
But, where do our thoughts come from and how can
we change this limiting thoughts?
The PLACE for HAPPINESS, HEALTH, & WEALTH!
P AGE 24
We are going to start doing some digging here be-
cause the thoughts we have today have been in-
grained within us during our childhood. Therefore,
the way you experience money as a kid has created
your “money blueprint.”
What you heard, saw, and felt as a kid has con-
sciously and unconsciously shaped your financial
blueprint. Why do you think people who have lost
millions of dollars in the past have managed to
thrive again and made their millions back? Donald
Trump is a perfect example of this. “The Donald” had
lost millions and millions of dollars, but was able to
get back up on his feet and make his money back
plus a lot more.
On this section, I’ll be talking about the different
strategies and techniques you can use to change
your money blueprint to that of not just a million-
aire, but that of a multi-millionaire individual.
If you are thinking you don’t need to be a multi-
millionaire right now, that is your current program-
ming talking to you. If you are somewhat uncom-
fortable of thinking about becoming a multi-
millionaire, it’s your current money blueprint resist-
ing this idea.
If you are one of those individuals that really don’t
care about getting rich, then you are denying your-
self the opportunity to make greater good. Love is
the most important thing you might say, and I agree.
But, I also understand that love does not buy mate-
rials to build hospitals, donate to charity, help vic-
tims in natural disasters. Also, if you to the bank and
ask for a business loan promising to pay back with a
lot of love you know what their answer will be.
Right?
Zig-Ziglar used to say, “Money isn’t the most impor-
tant thing in life, but it’s reasonable close to oxiygen
on the ’gotta have it’ scale.”
Bottom line is, you need money as a tool to help
you achieve greater things in life.g