University Alt Revenue Infographic

200 Ideas from the Frontier
Alternative Revenues in Higher Education

NEW EDUCATIONAL REVENUES BRANDING, LICENSING, AND AFFINITY STUDENT FEES
Capturing High-Growth Student Populations and Instructional Services Expanding Product Categories and Sellable Space Charging for Convenience and Choice
Internal Student Recruitment Applied and Professional Master’s Distance Learning Increasing Branded ‘Stealth’ Advertising Convenience Fees Sharing Costs of
1. Third-Party Recruiting Agents 20. On-Demand New Cohort Programs Course Licensing Merchandise Demand and Sponsorship 140. Credit Card Convenience Fee Inefficient Scheduling
2. Master’s by Coursework 21. Professional Science Master’s 42. Recreational Learning Brand Licensing 85. School Color Days 100. Exterior Micro-Signage 141. Tuition Installment Plan Service Fee 150. Course Drop Fee
3. Expedited Admissions Decisions 22. Interdisciplinary Terminal Master’s 43. Turnkey Homeschool Curriculum 86. Campus Event E-commerce Campaigns 101. Flatscreen Advertising 142. Early Move-In Fee 151. Late Registration Fee
4. Student Onboarding Pathway Programs 23. Weekend Course Master’s 44. Capstone Case Study Sales 87. Designer Label Co-branding 102. Bundled Student Media 143. Early Registration Fee 152. Retroactive Course Add Fee
5. Young Professional Condensed 24. Applied Liberal Arts Master’s 45. International Course Sales 88. Campus-Grown Gourmet Foods Advertising Packages 144. Lifetime Transcript Fee
ESL Programs 25. Stackable Certificates 89. Campus Wineries 103. Meal Plan Site Restaurant Guides 145. Lifetime Alumni Fee Differential Instructional Cost
6. International Prepaid Phone Plans 26. Cross-Country Satellite Campuses Testing and Certification 90. Branded Office Decor 104. Orientation Sponsorship 146. Landline Fee 153. Distance Learning Fee
7. Community College Recruiting Teams 27. New Regulatory Requirement 46. Professional Society 91. University License Plates 105. Career Fair Sponsorship 147. Latin Diploma Fee 154. Lab-Intensive Major Fee
8. Foreign-Born Faculty Recruitment Trips Certificates Testing Partnerships 92. Licensed Product Sales Consortia 106. Case Competition Sponsorship 148. Peak-Hour Course Fee 155. International Student Fee
47. ESL Testing and Certification 107. Academic Department Sponsorships 149. One-Click Registration and Text
Summer and Intersession Customized Corporate Training 48. Distance Learning Proctoring Services Alumni, Parent, and Community Purchase Fee
Blended Learning 28. Corporate Memberships 49. Placement Test Fee Affinity Programs Diversifying Athletics Revenues
9. Extended Stay Summer Terms 29. Career Path Maps 50. For-Profit Educator Testing Site Rental 93. University Columbaria 108. Professional Team Stadium
10. Oversubscribed Course 30. Onsite Professional Master’s 51. Online Remedial Programs Home Games
Summer Sessions 31. After-Hours Course Scheduling
94. On-Campus Spending
Loyalty Programs 109. Co-branded Exhibition Games CAMPUS OPERATIONS
11. High-Demand Major 32. Rapid-Cycle Customized Curriculum Faculty Consulting 95. Parent Orientation VIP Packages 110. Lifetime Premier Stadium Seating Turning Cost Centers into Revenue Producers
Prerequisite Fulfillment 33. Templatized Company Policies 96. Debit Card Affinity Programs 111. Sports Memorabilia Auctions
52. International University
12. Independent Study Summer Sessions 34. Corporate Advisory Committees Curriculum Consulting 97. Alumni Peer-to-Peer Lending 112. Athletics Website Sponsorships
13. Open Enrollment Intersession Courses Campus Health Center Surplus Goods Disposal
53. Faculty Expertise Databases 98. Online Campus Bank 113. Enrollment-Focused Sports
14. Summer and Intersession Financial Aid Seniors’ Enrichment Programs 54. Industry-Sponsored Capstone Projects 99. Insurance and Retirement Counseling Team Launch 156. Student Insurance Carrier Billing 168. Centralized Surplus Goods Sales
15. Gen Ed Requirement Blended Courses 55. Nurse Practitioner Practices Affinity Marketing 114. Development-Focused Sports 157. Outsourced Third-Party Billing 169. Online Surplus Goods Auctions
35. Couples’ Memberships
16. Study Abroad Makeup Courses Team Launch 158. University Employee Clinics 170. Donated Items Garage Sales
36. Expanded Course Audit Catalogs
115. Student Athlete Likeness Rights 159. University-Owned Lab Services
37. Mark-to-Market Course Audit Fees
Distance Learning 116. Stadium Beer Sales 160. Health and Wellness Center Fee Sustainable Energy Purchase Power
38. Local Excursion Weekends Agreements
Articulation Agreements
39. Faculty-Led Destination Travel
17. Out-of-State Community College Selling Administrative Services 171. Rooftop Solar Panels
40. Osher Lifelong Learning Grants
Online Programs
18. Blended Honors 2+2 Programs
41. College-Affiliated Retirement
Communities
AUXILIARY SERVICES 161. IT Hosting
162. Bandwidth Leasing
172. Parking Lot Solar Trees
173. Wind Farm Contracts
19. Online Dual Enrollment Programs Increasing Demand While Reducing Fixed Costs 163. Temporary Agencies 174. Regional Biomass Waste Sourcing
164. Library Services 175. Landfill Methane Pipeline Partnerships
Premium-Priced Healthy and Shared-Cost Luxury Amenities 165. Child Care Centers 176. Geothermal Heat Pumps
Convenient Foods 166. Research Equipment User Fees 177. Local Cogeneration Partnerships
ACADEMIC ENTREPRENEURSHIP INFRASTRUCTURE 117. Organic Food Stations
131. Textbook Rental Service
132. Online Ordering Kiosks
167. Domain Space Rentals 178. Renewable Energy Credit Hedges
Critical Capabilities for Identifying, Launching, and Scaling Viable Programs 118. Express Fine Dining 133. Small-Batch Custom Publishing
119. Rotating Guest Restaurant Days 134. Exclusive Sales Publishing Partnership
Business Planning Support Cost-Effective Marketing Enrollment Management 120. Meal Plan Food Delivery Partnerships
121. Off-Campus Meal Plan
135. Community Interest Bookstore FACILITIES AND REAL ESTATE
56. Self-Service Faculty Business Plans 65. Community of Interest Portals 75. Dynamic Enrollment Forecasting
122. 24/7 Automats Favorable Vendor Rebates Generating Cash Flow from Underutilized Space
57. Program Approval Maps 66. Affinity Population Partnerships 76. Enrollment-Triggered Staffing
58. Segment Managers 67. Private Institution Distance 77. Non-credit Course 123. Library Coffee Shops 136. Exclusive Vending Rights
59. Tech Support Demand Trials Learning Consortia Registration Systems 137. Small-School Exclusive Events Rentals Long-Term Leasing
68. Employer of Choice Co-branding 78. Enrollment-Triggered Start Dates Future Bookstore Rights Consortia
60. Distance Program Business 179. Centralized Facilities 190. Exterior Cellular Antenna Stealthing
Development Office 69. Turnkey Veterans Programs 79. Low Enrollment Contingency Budgets 124. Gaming Center Tournaments 138. Prompt Payment Rebates Availability Database 191. Interior Cellular Distributed Antennas
61. Faculty Entrepreneurship Boot Camps 70. Military Physicians Accreditation 125. Personal Training Clubs 139. Payment-in-Kind Advertising 180. Outsourced Facilities Marketing 192. Tutoring and Test Preparation Leasing
Partnerships Outsourcing and Joint 126. Town-Gown Transportation 181. Local Hotel and Conference 193. For-Profit Educator Leasing
Fast-Cycle Program Launch Venture Models Partnerships Space Partnerships 194. Corporate Research Facility Leasing
62. Program Launch Incubators
Curriculum Development 80. Long-Term Profit-Sharing Partnership 127. Campus Trunk Shows 182. SMART Classroom Rental 195. Private Sector Office Space
63. Expedited Degree 71. Research Outreach Product Suites 81. Five-Year Insourcing Plans 128. Laundry Services 183. Farmers Markets 196. Off-Peak Parking Lot Rental
Specialization Approval 72. Modular Mini-Lectures 82. Best-in-Breed Point Sourcing 129. Campus Salons 184. Flea Markets 197. Retail Ground Leasing
64. Customized Training Viability Review 73. Instructional Design Shared Services 83. Online M.Eds JVs 130. DVD Rental Kiosks 185. Outdoor Movies
74. Team-Teaching Templates 84. Online Degree Completion JVs Asset Acquisition and Disposal
Development Joint Ventures
198. Real Estate Gift Specialists
186. City-Funded Satellite 199. Charitable Remainder Trust Specialists
Campus Development
200. Underutilized Real Estate Audits
187. Student Residence Build-Leasebacks
188. Faculty Housing Co-development
Projects
189. Corporate Research Facility
Joint Ventures
Thumbnail descriptions for each of these strategies for alternative

revenue capture can be viewed on our website at
Business Affairs Forum eab.com/baf/AlternativeRevenues
© 2013 EAB • All Rights Reserved • 27992-01

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200 Ideas from the Frontier

Alternative Revenues in Higher Education

Thumbnail descriptions for each of these strategies for alternative

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